PickSmartly Review

Best Softerry Beach Towels in 2026

9.7 PM Score
Products Evaluated
15
Reviews Analyzed
4,136
Brands Ranked
1
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Finding the perfect beach towel is about more than just picking a bright pattern. It is about balancing tactile comfort, sand resistance, and drying efficiency. A subpar towel becomes a heavy, sodden weight in your beach bag, while a premium option transforms your seaside experience into one of pure luxury. When searching for high-quality beach towels, you are looking for a piece of gear that can withstand salt, sun, and frequent laundering without losing its structural integrity or softness.

Editor's Choice

Our Top Picks for Softerry Beach Towels

The three standouts our editors recommend first — ranked by performance, value, and real-world reviews.

Softerry Love Unicorn Beach Towel Pink Fantasy Rainbow 30 x 60 inches 100% Cotton Velour (30" x 60", Pink)

Softerry Love Unicorn Pink Fantasy Beach Towel

4.7 (879 ratings)
SOFTERRY 762876692030 60.00 X 30.00 X 0.40 Inches 0.80 Pounds

Reviews for SOFTERRY (PM Score)

9.7 PM Score
Buy on Amazon
  • ✔ Size: 30"x 60" (76x152cm). Soft velour on the front and loop terry on the reverse side. Towel will get more absorbent, thick and soft after first wash.
  • 🌞 EXCELLENT QUALITY: Sun Resistant fiber reactive print. Vibrant Colors will not fade or bleed. Quality/Weight about 320gsm or 13oz per piece.
  • ✔ VERSATILITY: Perfect for the beach, pool and outdoors or indoors activities. THIN and Light to carry, compact to save space in your bag, sand resistant on colorful printed side and absorbent on reverse side to dry you quickly.
  • ✔ EASY CARE: Warm machine wash. DO NOT BLEACH. Tumble dry low heat. DISCLAIMER: Towels may arrive flat and thin due to printing process and transportation. Cotton loops will expand after 1st or 2nd wash.
  • 🌎 OEKO-TEX CERTIFIED: To attain the international Oeko-Tex Standard 100 certification, the fabric has been tested and certified to be free from harmful levels of more than 100 substances known to be harmful to human health. It also means that the production cares about the environment being ecologic safe.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Softerry 8.40 Yes Yes Yes

The Softerry Love Unicorn Beach Towel is a vibrant splash of color that manages to be both highly decorative and incredibly functional. I was particularly impressed by the dual-sided design. The front features a soft velour with a sand-resistant printed side, while the reverse is a thick, absorbent loop terry that actually gets better with every wash. At 320gsm, it feels substantial without being a bulky nuisance in your beach bag. The sun-resistant fiber reactive print keeps those rainbow colors looking sharp and prevents bleeding, which is a huge win for outdoor gear. Plus, knowing it is OEKO-TEX certified gives you peace of mind that you aren't laying on harmful chemicals during your summer lounging.

What We Like
Dual-sided construction
Sand resistant velour
Absorbent cotton terry
Sun resistant print
OEKO-TEX certified

Softerry Mermaid Princess Beach Towel 30 x 60 inch Velour 100% Cotton, Pink and Green (Large - 30" x 60" - 76 x 152cm)

Softerry Mermaid Princess Cotton Beach Towel

4.7 (647 ratings)
SOFTERRY 60.00 X 30.00 X 0.20 Inches 0.79 Pounds

Reviews for SOFTERRY (PM Score)

9.7 PM Score
Buy on Amazon
  • ✔ Size: 30"x 60" (76x152cm). Soft velour on the front and loop terry on the reverse side. Towel will get more absorbent, thick and soft after first wash.
  • 🌞 EXCELLENT QUALITY: Beautifully-colored Mermaid beach towel. Sun Resistant fiber reactive print. Vibrant Colors will not fade or bleed. Quality/Weight about 320gsm or 13oz per piece.
  • ✔ VERSATILITY: Perfect for the beach, pool and outdoors activities. THIN and Light to carry, compact to save space in your bag, sand resistant on colorful printed side and absorbent on reverse side to dry you quickly.
  • ✔ EASY CARE: Warm machine wash. DO NOT BLEACH. Tumble dry low heat. DISCLAIMER: Towels may arrive flat and thin due to printing process and transportation. Cotton loops will expand after 1st or 2nd wash.
  • 🌎 OEKO-TEX CERTIFIED: To attain the international Oeko-Tex Standard 100 certification, the fabric has been tested and certified to be free from harmful levels of more than 100 substances known to be harmful to human health. It also means that the production cares about the environment being ecologic safe.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Softerry 8.40 Yes Yes Yes

You might assume a printed beach towel would feel scratchy or cheap, but the Softerry Mermaid Princess towel actually offers a sophisticated dual-texture experience. I was impressed by the combination of a soft velour front for that vibrant mermaid design and a thirsty loop terry reverse for actual drying. It is remarkably lightweight and compact, making it a breeze to toss into a beach bag without the bulk of a traditional heavy towel. While it arrives feeling a bit flat due to the printing process, don't let that fool you. The cotton loops expand and become significantly thicker and softer after the first wash. It is a practical, sand-resistant choice that prioritizes both style and safety through its OEKO-TEX certification.

What We Like
Dual-sided texture
Sand resistant
Vibrant sun-resistant print
OEKO-TEX certified
Compact and lightweight

Softerry - Llama Unicorn Beach Towel Pink Rainbow 28 x 51 inches (70 x 130cm) 100%Cotton Soft and Colorful Velour (28" x 51", Pink)

Softerry Llama Unicorn Rainbow Beach Towel

4.7 (143 ratings)
SOFTERRY 51.00 X 28.00 X 0.20 Inches

Reviews for SOFTERRY (PM Score)

9.7 PM Score
Buy on Amazon
  • ✔ Size: 28" x 51" (70 x 130cm). Soft velour on the front and loop terry on the reverse side. Towel will get more absorbent, thick and soft after first wash.
  • 🌞 EXCELLENT QUALITY: Sun Resistant fiber reactive print. Vibrant Colors will not fade or bleed. Quality/Weight about 320gsm or 13oz per piece.
  • ✔ VERSATILITY: Perfect for the beach, pool and outdoors activities. THIN and Light to carry, compact to save space in your bag, sand resistant on colorful printed side and absorbent on reverse side to dry you quickly.
  • ✔ EASY CARE: Warm machine wash. DO NOT BLEACH. Tumble dry low heat. DISCLAIMER: Towels may arrive flat and thin due to printing process and transportation. Cotton loops will expand after 1st and 2nd wash.
  • 🌎 OEKO-TEX CERTIFIED: To attain the international Oeko-Tex Standard 100 certification, the fabric has been tested and certified to be free from harmful levels of more than 100 substances known to be harmful to human health. It also means that the production cares about the environment being ecologic safe.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Softerry 8.91 Yes Yes Yes

The vibrant pink and rainbow llama graphics pop with a level of saturation that stays bright even after hours under the summer sun. This towel utilizes a clever dual-sided design, featuring a smooth, sand-resistant velour on the front and a thirsty loop terry on the reverse to dry you off quickly. At 320gsm, it strikes a perfect balance between being substantial enough to feel high-quality and light enough to tuck into a compact beach bag without taking up too much room. While it might arrive looking a bit flat from the shipping process, don't let that fool you. The cotton loops expand and become significantly thicker and softer after the first couple of warm machine washes. It is an eco-conscious choice too, thanks to its OEKO-TEX certification.

What We Like
Sand resistant velour
Absorbent cotton terry
Sun resistant print
OEKO-TEX certified
Compact travel size

Softerry - Extra Soft Beach Towel 30 x 60 inch Cabana Stripe Hotel Pool and Resort Style Absorbent Terry 100% Cotton (Royal-Tur-Red-Pink, 4 Pack)

Softerry Cabana Stripe Cotton Beach Towel Set

4.6 (310 ratings)
SOFTERRY 762876691927 60.00 X 30.00 X 0.40 Inches 4.00 Pounds

Reviews for SOFTERRY (PM Score)

9.6 PM Score
Buy on Amazon
  • COMFORTABLE- Our large 30"x 60" towels offer perfect coverage, noticeable absorbency and fluffiness on both sides.
  • EXTRA SOFT - Woven with 100% pure cotton to make the towels extra soft, comfortable and dry quickly.
  • AFFORDABLE - A complete set of towels for everyday use. This Pack Includes 4 soft towels with a variety of summer colors to make you look great by the pool, beach or lake.
  • MACHINE WASHABLE: Wash with cold water and tumble dry on low heat. For best results, wash separately the first time to reduce lint transfer. DO NOT use bleach, fabric softeners, and iron.
  • 30" x 60" and weighs 1.15 lbs per pc and 4.6 lbs per set. Colors: 1 Royal Blue, 1 Turquoise, 1 Red and 1 Pink
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Softerry 8.35 Yes Yes Yes

Why settle for scratchy, thin linens when you can wrap yourself in genuine resort-style luxury? The Softerry towel set completely transforms your poolside experience by delivering the heavy, plush feel of a high-end hotel. Each 30 x 60 inch towel is woven from 100% pure cotton, ensuring they are remarkably soft against the skin while remaining highly absorbent on both sides. I was particularly impressed by the weight. At over a pound per towel, they feel substantial rather than flimsy. The vibrant cabana stripe palette—featuring royal blue, turquoise, red, and pink—adds a much-needed pop of summer energy to your beach bag. They are easy to maintain in a standard machine wash, making this four-pack an incredibly practical upgrade for your summer essentials.

What We Like
100% pure cotton
Highly absorbent terry
Plush double-sided weave
Vibrant summer colors
Machine washable

Softerry Dogs at The Beach - Selfie Pets Beach Towel 30 x 60 inches 100% Cotton Velour (Dog Party, 1 Towel)

Softerry Dogs at the Beach Velour Beach Towel

4.6 (172 ratings)
SOFTERRY 60.00 X 30.00 X 0.40 Inches 0.75 Pounds

Reviews for SOFTERRY (PM Score)

9.6 PM Score
Buy on Amazon
  • ✔ Size: 30"x 60" (76x152cm). Soft velour on the front and loop terry on the reverse side. Towel will get more absorbent, thick and soft after first wash.
  • 🌞 EXCELLENT QUALITY: Sun Resistant fiber reactive print. Vibrant Colors will not fade or bleed. Quality/Weight about 320gsm or 13oz per piece.
  • ✔ VERSATILITY: Perfect for the beach, pool and outdoors activities. Light to carry, compact to save space in your bag, sand resistant on colorful printed side and absorbent on reverse side to dry you quickly.
  • ✔ EASY CARE: Warm machine wash. DO NOT BLEACH. Tumble dry low heat.
  • 🌎 OEKO-TEX CERTIFIED: To attain the international Oeko-Tex Standard 100 certification, the fabric has been tested and certified to be free from harmful levels of more than 100 substances known to be harmful to human health. It also means that the production cares about the environment being ecologic safe.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Softerry 8.35 Yes Yes Yes

Why settle for a boring, sandy mess when your beach gear can actually spark a conversation? This Softerry towel features a vibrant, sun-resistant dog party print that stays bright even after heavy UV exposure. I love the dual-sided design. The front is a smooth, sand-resistant velour that looks incredible, while the reverse is a thirsty loop terry designed to dry you off quickly. At 320gsm, it feels substantial without being a bulky burden in your beach bag. It even gets better with age, as the cotton becomes thicker and softer after the first wash. Plus, knowing it is OEKO-TEX certified gives me peace of mind that I'm using a product safe for both my skin and the environment.

What We Like
Sand resistant velour
Absorbent terry reverse
Vibrant sun-resistant print
OEKO-TEX certified
Softens after washing

Softerry Rainbow Unicorn Velour Beach Towel for Kids 28in x 55in 100% Cotton (1 Towel 28" x 55", Pink)

Softerry Rainbow Unicorn Kids Velour Beach Towel

4.6 (422 ratings)
SOFTERRY 60.00 X 30.00 X 0.40 Inches 0.70 Pounds

Reviews for SOFTERRY (PM Score)

9.6 PM Score
Buy on Amazon
  • ✔ Size: 28"x 55" (70x140cm). Soft velour on the front and loop terry on the reverse side. Towel will get more absorbent, thick and soft after first wash.
  • 🌞 EXCELLENT QUALITY: Sun Resistant fiber reactive print. Vibrant Colors will not fade or bleed. Quality/Weight about 320gsm or 13oz per piece.
  • ✔ VERSATILITY: Perfect for the beach, pool and outdoors or indoors activities. THIN and Light to carry, compact to save space in your bag, sand resistant on colorful printed side and absorbent on reverse side to dry you quickly.
  • ✔ EASY CARE: Warm machine wash. DO NOT BLEACH. Tumble dry low heat. DISCLAIMER: Towels may arrive flat and thin due to printing process and transportation. Cotton loops will expand after 1st and 2nd wash.
  • 🌎 OEKO-TEX CERTIFIED: To attain the international Oeko-Tex Standard 100 certification, the fabric has been tested and certified to be free from harmful levels of more than 100 substances known to be harmful to human health. It also means that the production cares about the environment being ecologic safe.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Softerry 8.40 Yes Yes Yes

Most parents settle for bulky, sand-trapping towels that take up half a beach bag, but this Softerry unicorn towel offers a much smarter alternative. The dual-sided design is a total game-changer. The front features a smooth, sand-resistant velour with vibrant, sun-resistant rainbow graphics, while the reverse side uses absorbent loop terry to actually get a child dry. It arrives feeling a bit flat due to the specialized printing process, but don't let that fool you. After a couple of warm machine washes, the cotton loops expand significantly, becoming much thicker and softer. It is lightweight enough to pack easily for pool days, and since it is OEKO-TEX certified, you can feel confident about the safety of the materials against your child's skin.

What We Like
Sand resistant velour
Absorbent terry reverse
Vibrant fade-resistant print
OEKO-TEX certified
Compact and lightweight

Softerry Big Cats Beach Towel 30 x 60 inches Wild Felines Lion, Bengal Tiger and Leopard Jaguar 100% Cotton

Softerry Big Cats Wild Feline Beach Towel

4.6 (167 ratings)
SOFTERRY 60.00 X 30.00 X 0.20 inches 0.81 Pounds

Reviews for SOFTERRY (PM Score)

9.6 PM Score
Buy on Amazon
  • ✔ Size: 30"x 60" (76x152cm). THIN and Soft velour on the front and loop terry on the reverse side. Towel will get more absorbent, thick and soft after first wash.
  • 🌞 EXCELLENT QUALITY: Sun Resistant fiber reactive print. Vibrant Colors will not fade or bleed. Quality/Weight about 320gsm or 13oz per piece.
  • ✔ VERSATILITY: Perfect for the beach, pool and outdoors activities. Light to carry, compact to save space in your bag, sand resistant on colorful printed side and absorbent on reverse side to dry you quickly.
  • ✔ EASY CARE: Wash in cold water separately for the first time. DO NOT use fabric softener. DO NOT BLEACH. Tumble dry low heat.
  • 🌎 OEKO-TEX CERTIFIED: To attain the international Oeko-Tex Standard 100 certification, the fabric has been tested and certified to be free from harmful levels of more than 100 substances known to be harmful to human health. It also means that the production cares about the environment being ecologic safe.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Softerry 8.91 Yes Yes Yes

Wildlife enthusiasts who refuse to compromise on style need the Softerry Big Cats Beach Towel in their summer arsenal. I was immediately struck by the dual-texture design, featuring a smooth, sand-resistant velour front that showcases incredibly vibrant lion, tiger, or leopard prints. The reverse side uses a classic loop terry that actually gets thicker and more absorbent after that first wash. At 320gsm, it strikes that elusive balance of being heavy enough to feel premium but light enough to roll up tightly without bloating your beach bag. Plus, knowing it is OEKO-TEX certified gives me peace of mind that the fabric is free from harmful substances. It is a functional, eco-conscious piece of gear that looks just as fierce as the animals it depicts.

What We Like
Vibrant fiber reactive print
Dual-sided texture
Sand resistant velour
Absorbent loop terry
OEKO-TEX certified

Softerry Colorful Pineapples Beach Towel 30 x 60 inches 100% Cotton (1 Towel - 30" x 60", Navy)

Softerry Colorful Pineapple Cotton Beach Towel

4.6 (245 ratings)
SOFTERRY 60.00 X 30.00 X 0.40 Inches 0.81 Pounds

Reviews for SOFTERRY (PM Score)

9.6 PM Score
Buy on Amazon
  • ✔ Size: 30"x 60" (76x152cm). THIN and Soft velour on the front and loop terry on the reverse side. Towel will get more absorbent, thick and soft after first wash.
  • 🌞 EXCELLENT QUALITY: Sun Resistant fiber reactive print. Vibrant Colors will not fade or bleed. Quality/Weight about 320gsm or 13oz per piece.
  • ✔ VERSATILITY: Perfect for the beach, pool and outdoors activities. Light to carry, compact to save space in your bag, sand resistant on colorful printed side and absorbent on reverse side to dry you quickly.
  • ✔ EASY CARE: Wash in cold water separately for the first time. DO NOT use fabric softener. DO NOT BLEACH. Tumble dry low heat.
  • 🌎 OEKO-TEX CERTIFIED: To attain the international Oeko-Tex Standard 100 certification, the fabric has been tested and certified to be free from harmful levels of more than 100 substances known to be harmful to human health. It also means that the production cares about the environment being ecologic safe.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Softerry 8.45 Yes Yes Yes

Sun-seekers who are tired of lugging heavy, bulky towels to the shore need this Softerry pineapple print in their beach bag immediately. I love the dual-sided design because it solves the classic beach dilemma: the smooth velour front is incredibly sand-resistant and looks stunning, while the reverse loop terry side actually gets the job done when it's time to dry off. At 320gsm, it hits that sweet spot of being lightweight enough to pack compactly without sacrificing the softness you expect from 100% cotton. The navy base makes those vibrant, sun-resistant colors really pop, and knowing it is OEKO-TEX certified gives me peace of mind about what is touching my skin. Just remember to skip the fabric softener on that first wash to let the absorbency really peak.

What We Like
Sand resistant velour
Absorbent cotton terry
Vibrant sun-resistant print
OEKO-TEX certified
Compact travel size

Softerry Starfish & Seashells Beach Towel 30 x 60 inch Velour Terry 100% Cotton, Blue and Sand

Softerry Starfish and Seashells Beach Towel

4.5 (227 ratings)
SOFTERRY 762876691941 60.00 X 30.00 X 0.20 Inches 0.79 Pounds

Reviews for SOFTERRY (PM Score)

9.5 PM Score
Buy on Amazon
  • ✔ Size: 30"x 60" (76x152cm). THIN and Soft velour on the front and loop terry on the reverse side. Towel will get more absorbent, thick and soft after first wash.
  • 🌞 EXCELLENT QUALITY: Sun Resistant fiber reactive print. Vibrant Colors will not fade or bleed. Quality/Weight about 320gsm or 13oz per piece.
  • ✔ VERSATILITY: Perfect for the beach, pool and outdoors activities. THIN and Light to carry, compact to save space in your bag, sand resistant on colorful printed side and absorbent on reverse side to dry you quickly.
  • ✔ EASY CARE: Warm machine wash. DO NOT BLEACH. Tumble dry low heat. DISCLAIMER: Towels may arrive flat and thin due to printing process and transportation. Cotton loops will expand after 1st and 2nd wash.
  • 🌎 OEKO-TEX CERTIFIED: To attain the international Oeko-Tex Standard 100 certification, the fabric has been tested and certified to be free from harmful levels of more than 100 substances known to be harmful to human health. It also means that the production cares about the environment being ecologic safe.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Softerry 8.45 Yes Yes Yes

Packing a beach bag becomes significantly easier when your towel doesn't take up half the space. I took this Softerry Starfish and Seashells towel out to the coast and immediately noticed how its slim profile makes it a breeze to carry. The design is clever, featuring a soft velour side that resists sand and a loop terry reverse that actually absorbs water to get you dry quickly. While it might arrive feeling a bit flat from the shipping process, don't let that fool you. The 100% cotton fibers expand and get much plushier after a couple of warm machine washes. Plus, the sun-resistant print stays vibrant even after plenty of time under the rays, making it a reliable companion for any summer outing.

What We Like
Sand resistant velour
Absorbent cotton terry
Sun resistant print
Compact travel size
OEKO-TEX certified

Softerry Flamingo Beach Towel 30 x 60 inches 100% Cotton (Pink Flamingo, 30" x 60")

Softerry Pink Flamingo Cotton Beach Towel

4.4 (495 ratings)
SOFTERRY 762876692283 60.00 X 30.00 X 0.40 Inches 0.79 Pounds

Reviews for SOFTERRY (PM Score)

9.4 PM Score
Buy on Amazon
  • ✔ Size: 30"x 60" (76x152cm). Thin and Soft velour on the front and loop terry on the reverse side. Towel will get more absorbent, thick and soft after first wash.
  • 🌞 EXCELLENT QUALITY: Sun Resistant fiber reactive print. Vibrant Colors will not fade or bleed. Quality/Weight about 320gsm or 13oz per piece.
  • ✔ VERSATILITY: Perfect for the beach, pool and outdoors activities. THIN and Light to carry, compact to save space in your bag, sand resistant on colorful printed side and absorbent on reverse side to dry you quickly.
  • ✔ EASY CARE: Wash with cold water and tumble dry on low heat. For best results, wash separately the first time to reduce lint transfer. DO NOT use bleach, fabric softeners, and iron. DISCLAIMER: Towels may arrive flat and thin due to printing process and transportation. Cotton loops will expand after 1st and 2nd wash.
  • 🌎 OEKO-TEX CERTIFIED: To attain the international Oeko-Tex Standard 100 certification, the fabric has been tested and certified to be free from harmful levels of more than 100 substances known to be harmful to human health. It also means that the production cares about the environment being ecologic safe.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Softerry 8.45 Yes Yes Yes

Most people assume a thin beach towel means poor performance, but the Softerry Flamingo towel actually uses its dual-sided design to work smarter, not harder. The front features a soft velour with a vibrant, sun-resistant flamingo print that resists sand, while the reverse side provides a thirsty loop terry for quick drying. At 320gsm, it strikes a perfect balance between being lightweight enough to tuck into a crowded beach bag and substantial enough to feel premium. It arrives looking a bit flat due to the printing process, so don't panic. The cotton loops really come to life and expand after the first few washes. Plus, knowing it is OEKO-TEX certified gives you some peace of mind about what is touching your skin while you soak up the sun.

What We Like
Dual-sided design
Sand resistant surface
Vibrant sun-resistant print
OEKO-TEX certified
Absorbent cotton loops

Softerry Tie Dye Beach Towel 30 x 60 inches 100% Cotton Velour Rainbow Hippie Colors Printed (Rainbow, 30" x 60")

Softerry Rainbow Tie Dye Cotton Beach Towel

SOFTERRY 762876692276 60.00 X 30.00 X 0.20 Inches

Reviews for SOFTERRY (PM Score)

9.3 PM Score
Buy on Amazon
  • ✔ Size: 30"x 60" (76x152cm). Soft velour on the front and loop terry on the reverse side. Towel will get more absorbent, thick and soft after first wash.
  • 🌞 EXCELLENT QUALITY: Sun Resistant fiber reactive print. Vibrant Colors will not fade or bleed. Quality/Weight about 320gsm or 13oz per piece.
  • ✔ VERSATILITY: Perfect for the beach, pool and outdoors activities. Light to carry, compact to save space in your bag, sand resistant on colorful printed side and absorbent on reverse side to dry you quickly.
  • ✔ EASY CARE: Warm machine wash. DO NOT BLEACH. Tumble dry low heat. DISCLAIMER: Towels may arrive flat and thin due to printing process and transportation. Cotton loops will expand after 1st and 2nd wash.
  • 🌎 OEKO-TEX CERTIFIED: To attain the international Oeko-Tex Standard 100 certification, the fabric has been tested and certified to be free from harmful levels of more than 100 substances known to be harmful to human health. It also means that the production cares about the environment being ecologic safe.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Softerry 8.91 Yes Yes Yes

You are spreading your gear out on a sun-drenched shoreline, and this vibrant tie-dye pattern immediately makes your spot the most eye-catching one on the sand. The Softerry beach towel is a clever dual-sided design, featuring a smooth velour front that resists sand and a thirsty loop terry reverse for quick drying. At 320gsm, it strikes a perfect balance between being lightweight enough to pack into a beach bag and substantial enough to feel high-quality. While it might arrive looking a bit flat from shipping, don't let that fool you. The cotton loops really expand and soften up beautifully after the first couple of washes. It is a bright, eco-conscious essential that actually holds its color even under intense sun exposure.

What We Like
Dual-sided design
Sand resistant velour
Absorbent cotton terry
Vibrant sun-resistant print
OEKO-TEX certified

Softerry Luxury Large Beach Towel 40 x 70 in Hotel & Resort Quality 100% Soft Cotton - Eco Friendly - Pool Tile Towel (Niagara, One Towel)

Softerry Luxury Cotton Niagara Beach Towel

4.5 (54 ratings)
SOFTERRY 70.00 X 40.00 X 0.40 Inches 1.80 Pounds

Reviews for SOFTERRY (PM Score)

7.2 PM Score
Buy on Amazon
  • ⭐ OVERSIZED & COMFORTABLE- Designed for ultimate comfort, our extra large Reversible 40"x 70" (100 x 178cm) towel offers perfect coverage and noticeable absorbency. The Niagara comes with a special texture that simulates beautiful colored pool tiles creating this beautiful Ombre style towel.. 
  • ⭐ PREMIUM QUALITY - Heavyweight 430 GSM 1.8lb. Designed for Premium buyers looking for Durable, soft and extra absorbent beach towels. This unique towel collection is perfect for beach, pool, lake, boat or Spa. 
  • ⭐ SOFT COTTON- Woven with 100% Premium cotton to make the towels Luxuriously extra soft, comfortable and ready to dry you quickly. While the Plush Velour finished on the front side provides soft touch, the large and Fluffy terry loop on the reverse side adds extra absorbency.
  • ⭐ ECO FRIENDLY - We take environmental responsibility seriously. Our products have MADE IN GREEN certification from Oeko-Tex. No harmful waste is allowed to reach the environment during the entire production process, ensuring a high quality of life for the next generations. Oeko-Tex certified that our towels are free of all hazardous chemicals to your health. 
  • ⭐ EASY CARE - Wash in cold or warm water before use, gentle cycle. Tumble dry low. Wash Dark colors separately from light colors. Avoid bleaches and any chlorine-based products, they attack the fabric dye. DO NOT use fabric softener because it may reduce absorbency. Pro Tip: Use 1/4 to 1/2 cup of white vinegar to replace fabric softener. To avoid stain marks, be careful with some Skincare and Acne products that may contain benzoyl peroxide. The ingredient acts like a bleach on textiles. 
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Softerry 8.45 Yes Yes Yes

Most people assume a thicker beach towel just means more weight to carry, but the Softerry Niagara proves that heft actually translates to superior luxury. At 430 GSM, this 100% cotton towel feels substantial without being cumbersome, utilizing a clever dual-sided design to maximize utility. One side features a plush velour finish that feels incredible against the skin, while the reverse side uses a heavy terry loop specifically engineered for high absorbency. The ombre Niagara pattern mimics the aesthetic of colored pool tiles, making it look as high-end as a resort accessory. Because it carries the Oeko-Tex MADE IN GREEN certification, you can lounge without worrying about hazardous chemical residues. It is a heavy-duty, eco-friendly upgrade for anyone tired of thin, flimsy poolside wraps.

What We Like
100% premium cotton
Dual-sided texture
Oeko-Tex certified
High absorbency
Oversized coverage

Softerry - Animal Print Beach Towel 28 x 51 inches (70 x 130cm) 100% Cotton Soft and Absorbent Rainbow Colors

Softerry Animal Print Cotton Beach Towel

SOFTERRY 51.00 X 28.00 X 0.40 Inches

Reviews for SOFTERRY (PM Score)

5.5 PM Score
Buy on Amazon
  • ✔ Size: 28" x 51" (70 x 130cm). THIN & Soft velour on the front and loop terry on the reverse side. Towel will get more absorbent, thick and soft after first wash.
  • 🌞 EXCELLENT QUALITY: Sun Resistant fiber reactive print. Vibrant Colors will not fade or bleed. Quality/Weight about 320gsm or 13oz per piece.
  • ✔ VERSATILITY: Perfect for the beach, pool and outdoors activities. THIN and Light to carry, compact to save space in your bag, sand resistant on colorful printed side and absorbent on reverse side to dry you quickly.
  • ✔ EASY CARE: Warm machine wash. DO NOT BLEACH. Tumble dry low heat. DISCLAIMER: Towels may arrive flat and thin due to printing process and transportation. Cotton loops will expand after 1st and 2nd wash.
  • 🌎 OEKO-TEX CERTIFIED: To attain the international Oeko-Tex Standard 100 certification, the fabric has been tested and certified to be free from harmful levels of more than 100 substances known to be harmful to human health. It also means that the production cares about the environment being ecologic safe.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Softerry 8.91 No No No

The vibrant, rainbow-colored animal print pops against the sand the moment you spread it out. I was particularly impressed by the dual-sided design, which features a smooth, soft velour front that resists sand and a thirsty loop terry reverse for drying off quickly. While it might feel a bit thin straight out of the package due to the specialized printing process, don't let that fool you. The cotton loops expand and become significantly thicker and softer after the first couple of washes. It is incredibly lightweight and compact, making it a dream for packing into a beach bag without the bulk of a traditional heavy towel. Plus, knowing it is OEKO-TEX certified gives me peace of mind that it's safe for my skin and the environment.

What We Like
Dual-sided design
Sand resistant front
Absorbent cotton terry
Vibrant fade-resistant print
Compact travel size

Softerry Luxury Large Cabana Beach Towel 35 x 70 in - Eco Friendly - 100% Soft Cotton - Reversible Sculpted Stripe Textured (Navy-Red)

Softerry Luxury Reversible Sculpted Stripe Cabana Beach Towel

SOFTERRY 70.00 X 35.00 X 0.40 Inches

Reviews for SOFTERRY (PM Score)

5.1 PM Score
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  • ⭐ OVERSIZED & COMFORTABLE- Designed for ultimate comfort, our extra large 35"x 70" (89 x 178cm) towel offers perfect coverage and noticeable absorbency. This reversible Towel comes with special jacquard sculpted effect in vibrant summer colors.
  • ⭐ PREMIUM QUALITY - Heavyweight 480 GSM 1.8lb. Designed for Premium buyers looking for Durable, soft and extra absorbent beach towels. This unique towel collection is perfect for beach, pool, lake, boat or Spa. 
  • ⭐ SOFT COTTON- Woven with 100% Premium cotton to make the towels Luxuriously extra soft, comfortable and ready to dry you quickly. While the Plush Velour finished on the front side provides soft touch, the large and Fluffy terry loop on the reverse side adds extra absorbency.
  • ⭐ ECO FRIENDLY - We take environmental responsibility seriously. Our products have MADE IN GREEN certification from Oeko-Tex. No harmful waste is allowed to reach the environment during the entire production process, ensuring a high quality of life for the next generations. Oeko-Tex certified that our towels are free of all hazardous chemicals to your health. 
  • ⭐ EASY CARE - Wash in cold or warm water before use, gentle cycle. Tumble dry low. Wash Dark colors separately from light colors. Avoid bleaches and any chlorine-based products, they attack the fabric dye. DO NOT use fabric softener because it may reduce absorbency. Pro Tip: Use 1/4 to 1/2 cup of white vinegar to replace fabric softener. To avoid stain marks, be careful with some Skincare and Acne products that may contain benzoyl peroxide. The ingredient acts like a bleach on textiles. 
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Softerry 8.91 Yes Yes Yes

The Softerry Luxury Large Cabana Beach Towel redefines poolside comfort with its impressive 480 GSM heavyweight construction. I was immediately struck by the dual-texture design. The front features a plush velour finish that feels incredibly soft against the skin, while the reverse side uses thick terry loops for serious water absorption. It is significantly larger than your standard beach towel, providing plenty of room to lounge without feeling cramped. The Navy-Red colorway looks sophisticated thanks to the jacquard sculpted stripe pattern, making it feel more like a high-end spa accessory than a basic utility item. Plus, knowing it carries the Oeko-Tex MADE IN GREEN certification gives me peace of mind that it was produced without harmful chemicals or environmental waste.

What We Like
100% premium cotton
Dual-sided texture
Oversized coverage
High absorbency
Eco-friendly certification

Softerry Luxury Large Beach Towel 40 x 70 in Hotel & Resort Quality 100% Soft Cotton - Eco Friendly - Surf Waves Towel (Aqua, One Towel)

Softerry Luxury Reversible Cotton Beach Towel

SOFTERRY 70.00 X 40.00 X 0.40 Inches 1.80 Pounds

Reviews for SOFTERRY (PM Score)

0.0 PM Score
Buy on Amazon
  • ⭐ OVERSIZED & COMFORTABLE- Designed for ultimate comfort, our extra large 40"x 70" (100 x 178cm) towel offers perfect coverage and noticeable absorbency on the reverse side. The Acqua comes with a special wave pattern on a reversible towel
  • ⭐ PREMIUM QUALITY - Heavyweight 430 GSM 1.8lb. Designed for Premium buyers looking for Durable, soft and extra absorbent beach towels. This unique towel collection is perfect for beach, pool, lake, boat or Spa. 
  • ⭐ SOFT COTTON- Woven with 100% Premium cotton to make the towels Luxuriously extra soft, comfortable and ready to dry you quickly. While the Plush Velour finished on the front side provides soft touch, the large and Fluffy terry loop on the reverse side adds extra absorbency.
  • ⭐ ECO FRIENDLY - We take environmental responsibility seriously. Our products have MADE IN GREEN certification from Oeko-Tex. No harmful waste is allowed to reach the environment during the entire production process, ensuring a high quality of life for the next generations. Oeko-Tex certified that our towels are free of all hazardous chemicals to your health. 
  • ⭐ EASY CARE - Wash in cold or warm water before use, gentle cycle. Tumble dry low. Wash Dark colors separately from light colors. Avoid bleaches and any chlorine-based products, they attack the fabric dye. DO NOT use fabric softener because it may reduce absorbency. Pro Tip: Use 1/4 to 1/2 cup of white vinegar to replace fabric softener. To avoid stain marks, be careful with some Skincare and Acne products that may contain benzoyl peroxide. The ingredient acts like a bleach on textiles. 
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Softerry 8.45 Yes Yes Yes

Beach lovers who are tired of thin, scratchy towels that leave you shivering need the Softerry Luxury Large Beach Towel in their gear bag immediately. This isn't your typical flimsy poolside rag. It’s a heavyweight 430 GSM powerhouse that feels like something you’d find at a high-end resort. I was particularly impressed by the dual-sided design, featuring a plush velour front with a stylish wave pattern and a thirsty, fluffy terry loop reverse that actually handles heavy moisture. It is oversized enough to provide real coverage on the sand, and knowing it holds an Oeko-Tex certification for being free of hazardous chemicals adds a layer of peace of mind. Just remember to skip the fabric softener to keep that absorbency at its peak.

What We Like
100% premium cotton
Reversible wave pattern
Heavyweight 430 GSM
Oeko-Tex certified
Extra large coverage
Buying Guide

A Guide to Selecting the Best Softerry Beach Towels

A Guide to Selecting the Best Softerry Beach Towels

Prioritize Material Composition

The foundation of any great beach towel is its fiber content. Most high-end towels fall into two camps: traditional cotton and advanced microfiber blends. Pure cotton towels, particularly those utilizing long-staple varieties, offer a classic, plush feel that is unmatched for skin comfort. They are excellent at absorbing large amounts of water, making them ideal if you plan on drying off thoroughly after a swim. However, cotton can become quite heavy when wet and takes longer to dry in humid coastal environments.

On the other hand, microfiber or synthetic blends are engineered for the modern traveler. These materials are prized for their incredible quick-dry capabilities and their ability to repel sand. If you find yourself constantly shaking sand out of your towel, a high-density microfiber option will be a game-changer. These are also significantly more lightweight and packable, making them the superior choice for backpackers or those traveling with limited luggage space.

Evaluate GSM and Absorbency

GSM, or Grams per Square Meter, is the industry standard for measuring towel density and weight. In the context of beach towels, GSM dictates how 'plush' the towel feels. A higher GSM indicates a thicker, heavier towel that feels luxurious and provides a soft cushion on the sand. These are perfect for lounging and sunbathing where comfort is the priority.

However, there is a trade-off: higher GSM towels take much longer to dry and are bulkier to carry. If you are an active beachgoer who moves frequently between the water and the shore, look for a mid-range GSM. This provides a balance of decent absorbency without the cumbersome weight of a heavy bath-style towel. Always check if the towel is designed with a looped pile or a flat weave, as this significantly impacts how much moisture the fabric can hold.

Sand Resistance and Surface Texture

One of the most frustrating aspects of beach lounging is the 'sand trap' effect, where grains of sand become embedded deep within the fabric loops. To avoid this, look for towels with a tighter weave. Microfiber towels often feature a smooth, suede-like texture that allows sand to be brushed off with a single motion. If you prefer the feel of cotton, seek out 'zero-twist' or flat-weave cotton towels. These provide the natural benefits of cotton while minimizing the deep loops that trap grit.

Durability and Colorfastness

The beach is a harsh environment. Constant exposure to UV rays can cause colors to fade rapidly, and salt water can strip the softness from fibers. When selecting a towel, consider the manufacturing process. High-quality towels use reactive dyes that bond more deeply with the fibers, ensuring that vibrant tropical patterns remain bright even after a season of sun exposure. Additionally, look for reinforced edges or double-stitched hems. Since beach towels are often tossed onto rough surfaces and stuffed into damp bags, these structural details prevent fraying and ensure the towel lasts for many summers to come.

Size and Portability

Finally, consider the intended use. A standard bath towel might suffice for a quick dip, but a dedicated beach towel should offer extra surface area to act as a makeshift mat. If you plan on sharing the towel or lounging with children, an oversized or 'extra-large' dimension is worth the extra space in your bag. Conversely, if you are a minimalist, look for 'sand-free' travel towels that are specifically designed to fold down into compact, lightweight rectangles.

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Jump back to our ranked picks or compare the shortlist side by side.

Frequently Asked Questions

Quick answers about Softerry Beach Towels before you buy.

The softness is primarily determined by fiber length and weave. Long-staple cotton fibers create a smoother, more luxurious feel, while high-density loops in the terry cloth increase the plushness against the skin.

Microfiber is exceptionally soft and smooth, often feeling more like suede, but it lacks the heavy, cushioned 'fluffiness' of high-quality cotton towels. Microfiber is better for quick drying, while cotton is better for a spa-like feel.

Avoid using excessive fabric softener, which can coat fibers and reduce absorbency. Instead, use distilled white vinegar in the rinse cycle to strip away detergent buildup and keep the loops soft.

Turkish cotton is widely considered the gold standard. It offers a unique balance of lightweight softness and high absorbency, making it ideal for transitioning from the ocean to the lounge chair.

Look for a higher GSM (grams per square meter). A GSM between 500 and 700 typically indicates a thick, plush, and soft towel that won't feel flimsy when wet.

High-pile, fluffy towels tend to trap sand more easily within the loops. If you want softness without the mess, look for a 'velour' finish or a tightly woven Turkish style that allows sand to shake off easily.

While you can, beach towels are often designed with different weaves to handle salt and sun. For daily use, a dedicated bath towel with a higher loop density may provide more consistent softness over time.
Research & Insights

Our Analysis of Softerry Beach Towels

4,136 Reviews Analyzed
15 Products Evaluated
8.2 Avg PM Score
1 Brands Ranked

Top 10 Softerry Beach Towels Brands on Amazon

Share of top-ranked products by brand, from our editorial analysis.

  1. 01 Softerry 15 (100%)

What Our Analysis Found

We've carried out a comprehensive analysis of 4,136 reviews on Softerry Beach Towels, using our selection criteria to identify the best options in the bath products. Our findings reveal that most customers typically select Softerry Beach Towels priced around $20.99.

Our team of expert editors reviewed these high-quality items and handpicked the top 15 Softerry Beach Towels for your consideration..

We are dedicated to assisting our users in finding the right towels Products based on their needs, saving them considerable time when choosing which Softerry Beach Towels to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.