PickSmartly Review

Best Urban Decay Eyeshadow Bases Primers in 2026

9.9 PM Score
Products Evaluated
15
Reviews Analyzed
17,813
Brands Ranked
1
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When it comes to high-performance eye makeup, the difference between a pigment that fades by lunchtime and a look that stays vibrant until midnight often comes down to a single step: the primer. Urban Decay has carved out a reputation in the beauty industry specifically for its ability to anchor color. For enthusiasts looking to master the art of eyeshadow application, selecting the right base is not just about preventing creasing. It is about manipulating how light hits the lid and how much intensity your pigments can actually project.

Editor's Choice

Our Top Picks for Urban Decay Eyeshadow Bases Primers

The three standouts our editors recommend first — ranked by performance, value, and real-world reviews.

URBAN DECAY All Nighter Long-Lasting Makeup Setting Spray - Award-Winning Makeup Finishing Spray - Lasts Up To 16 Hours - Oil-Free, Microfine Mist - N...

URBAN DECAY All Nighter Long-Lasting Setting Spray

4.7 (10,903 ratings)
URBAN DECAY MAKEUP-80ML 1.00 X 1.20 X 5.00 Inches

Reviews for URBAN DECAY (PM Score)

9.9 PM Score
Buy on Amazon
  • LONG-LASTING MAKEUP SETTING SPRAY - Our award-winning All Nighter Long-Lasting Makeup Setting Spray locks in your look to ensure all-day, flawless makeup. Packaging may vary.
  • OIL-FREE, MICROFINE MIST - This oil-free, microfine finishing spray goes on evenly and weightlessly for natural, smoother-looking skin and more vibrant makeup. Our non-drying formula is suitable for all skin types, including oily skin!
  • LASTS UP TO 16 HOURS - Keeps makeup looking fresh for up to 16 hours without smudging, fading, or settling into fine lines. Mist this vegan, cruelty-free, waterproof formula over foundation, concealer, face makeup, and eye makeup.
  • TEMPERATURE CONTROL TECHNOLOGY - With patented Temperature Control Technology, this lightweight, paraben-free setting spray actually lowers makeup temperature—from powder and blush to eyeshadow and lipstick—to lock your look in place.
  • FOR ALL SKIN TYPES - Suitable for all skin types, including normal skin and dry skin. In a 7-day, 50-person study, more than 88% of the participants said All Nighter was the best product to help their makeup last, whether they had combination, oily, or dry skin.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.89 Yes Yes Yes

A weightless, microfine mist settles over your skin without ever feeling heavy or sticky. This award-winning formula is a total game-changer for anyone tired of their foundation sliding off by lunchtime. Using patented Temperature Control Technology, it actually lowers the temperature of your makeup—from your blush to your eyeshadow—to lock everything into place. It is impressively oil-free and non-drying, making it a rare find that works effectively for oily skin while remaining gentle on dry types. I found that it keeps a full face of makeup looking fresh for up to 16 hours without the dreaded settling into fine lines or smudging. Whether you are wearing waterproof eye makeup or a heavy foundation, this vegan and cruelty-free spray ensures your look stays vibrant and flawless all day long.

What We Like
16-hour wear
Microfine mist
Temperature control technology
Oil-free formula
Vegan and cruelty-free

URBAN DECAY Naked3 Eyeshadow Palette, 12 Versatile Rosy Neutral Shades for Every Day - Ultra-Blendable, Rich Colors with Velvety Texture - Set Include...

Urban Decay Naked3 Rosy Neutral Eyeshadow Palette

4.7 (6,535 ratings)
URBAN DECAY S4063904 7.09 X 5.51 X 3.15 inches 0.22 Pounds

Reviews for URBAN DECAY (PM Score)

9.8 PM Score
Buy on Amazon
  • YOU LOOK BETTER NAKED - Urban Decay Naked3 Eyeshadow Palette features 12 rose-hued neutrals in ultra-smooth mattes, gorgeous pearls, and glimmering metallics that work with every eye color and skin tone.
  • HIGH-PIGMENT SHADES - Naked3 palette shades include cruelty-free Strange, Dust, Burnout, Limit, Buzz, Trick, Nooner, Liar, Factory, Mugshot, Darkside, and Darkheart.
  • BODY OF WORK - Turn your eyes into a work of art with this versatile eyeshadow palette. Use dusty pink mattes and rose-gold shimmers to create a soft glow, or take your look from day to night with a dramatic smoky eye using deeper bronze and burgundy.
  • PIGMENT INFUSION SYSTEM - Every shade in our paraben-free, sulfate-free, and phthalate-free eye shadow palettes features our proprietary ingredient blend that supplies velvety texture, rich color, and extreme blendability.
  • PLAYS WELL WITH OTHERS - To maximize color payoff, mist your brush with All Nighter Long-Lasting Makeup Setting Spray before applying. Mix shadows with your favorite Eyeshadow Primer Potion to create cream shadows with major staying power.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.88 Yes Yes Yes

The first time you sweep a finger across these pans, the velvety, buttery texture is immediately unmistakable. Urban Decay has mastered the art of the rosy neutral with this twelve-shade collection, offering everything from soft dusty pink mattes like Dust and Limit to high-impact metallics like Nooner. Because of their proprietary pigment infusion system, these shades blend seamlessly without patchiness, making it easy to transition from a subtle daytime glow to a dramatic, burgundy-toned smoky eye. The palette is incredibly versatile for any skin tone, especially when you use the included double-ended brush. For those wanting maximum intensity, a quick mist of setting spray turns these powders into a high-pigment powerhouse that stays put all day.

What We Like
Velvety matte textures
Rose-hued neutrals
High pigment payoff
Ultra-blendable formula
Includes makeup brush

URBAN DECAY Naked Reloaded Eyeshadow Palette, 12 Universally Flattering Neutral Shades - Ultra-Blendable, Rich Colors with Velvety Texture - Set Inclu...

Urban Decay Naked Reloaded Eyeshadow Palette

4.7 (6,535 ratings)
URBAN DECAY S3174900 0.63 X 8.19 X 2.68 Inches 0.03 Pounds

Reviews for URBAN DECAY (PM Score)

9.8 PM Score
Buy on Amazon
  • YOU LOOK BETTER NAKED - Urban Decay Naked Reloaded Eyeshadow Palette redefines neutrals with 12 universally flattering shades, in finishes ranging from matte to metallic, that work with every eye shape, eye color, skin tone, age, and gender.
  • HIGH-PIGMENT SHADES - Naked Reloaded palette shades include cruelty-free Bribe, Barely Baked, Angel Fire, Retro, Reputation, Burn, End Game, Dreamweaver, Distilled, Bucked, Boundaries, and Blur.
  • UNMUTE YOUR NEUTRALS - Stuck on a deserted island and can only bring one eyeshadow palette? This would be ours—the possibilities are endless with these versatile neutrals in silky matte, metallic, and iridescent micro-shimmer finishes.
  • PIGMENT INFUSION SYSTEM - Every shade in our paraben-free, sulfate-free, and phthalate-free eye shadow palettes features our proprietary ingredient blend that supplies velvety texture, rich color, and extreme blendability.
  • PLAYS WELL WITH OTHERS - Try pairing your Naked Reloaded Palette with these other Urban Decay products: Original Eyeshadow Primer Potion, 24/7 Glide-On Eye Pencil, and All Nighter Makeup Setting Spray.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.88 Yes Yes Yes

Can a single palette truly replace your entire eye makeup collection? The Urban Decay Naked Reloaded Eyeshadow Palette makes a compelling case for itself by offering twelve versatile, universally flattering shades that transcend age and skin tone. I was particularly impressed by the proprietary pigment infusion system, which delivers a velvety texture that makes blending feel effortless rather than a chore. Whether you are reaching for a silky matte like Bribe or a high-impact metallic like Angel Fire, the color payoff is incredibly rich. The mix of matte, metallic, and iridescent micro-shimmer finishes provides endless creative possibilities for everything from daytime neutrals to dramatic evening looks. It is a sophisticated, paraben-free essential that feels as luxurious as it looks.

What We Like
Velvety texture
High-pigment shades
Extreme blendability
Twelve versatile finishes
Cruelty-free formula

URBAN DECAY 24/7 Moondust Eyeshadow Compact - Long-Lasting Shimmery Eye Makeup and Highlight - Up to 16 Hour Wear - Vegan Formula – Space Cowboy (Cham...

URBAN DECAY 24/7 Moondust Eyeshadow in Space Cowboy

4.8 (797 ratings)
URBAN DECAY S27E-ZM30

Reviews for URBAN DECAY (PM Score)

9.8 PM Score
Buy on Amazon
  • OUT OF THIS WORLD - Vegan, sulfate-free, phthalate-free, and cruelty-free Moondust Eyeshadow combines microfine, iridescent glitter with intense, dreamy colors for a refined, multidimensional sparkle that’s out of this world.
  • SUPERNATURAL SHIMMER - You’ve never seen a glittery shadow like this. 24/7 Moondust Eyeshadow is dazzlingly sparkly but with a super-refined, elevated feel (and not a single speck of chunky glitter).
  • BRILLIANTLY REFLECTIVE - New technology gives Moondust an amazing effect not found in traditional pressed-powder shadows. It feels like a cream but goes on like a powder to create a smooth, brilliantly reflective look with minimal fallout.
  • PRO TIP - For more precise application, use a tapered eyeshadow brush. Apply wet (or spray brush with All Nighter Makeup Setting Spray) for a foiled effect. Moondust also doubles as a highlighter, so use it to spotlight cheekbones and décolletage.
  • PLAYS WELL WITH OTHERS - Apply Urban Decay Eyeshadow Primer Potion first to make eyeshadow more vibrant and last all day. Mix with Eyeshadow Primer Potion to make a cream eyeshadow or cream eyeliner.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.89 Yes Yes Yes

After weeks of use, I can confidently say that the Space Cowboy shade delivers a level of multidimensional sparkle that traditional pressed powders simply cannot match. This champagne gold and silver shimmer feels incredibly luxurious because it lacks that annoying, chunky glitter texture often found in high-shine shadows. Instead, the microfine particles create a refined, reflective finish that mimics the smoothness of a cream while applying effortlessly like a powder. I found that wetting my brush with setting spray transforms the pigment into a stunning, foiled metallic look that stays vibrant for up to 16 hours. It is a versatile powerhouse that works just as well as a cheekbone highlighter as it does a centerpiece for a dramatic eye look.

What We Like
Refined microfine shimmer
Sixteen hour wear
Creamy powder texture
Multidimensional sparkle
Vegan formula

URBAN DECAY Naked2 Basics Eyeshadow Palette, 6 Taupe & Brown Matte Neutral Shades - Ultra-Blendable, Rich Colors with Velvety Texture - Makeup Set Inc...

Urban Decay Naked2 Basics Matte Eyeshadow Palette

4.6 (7,409 ratings)
URBAN DECAY 2

Reviews for URBAN DECAY (PM Score)

9.8 PM Score
Buy on Amazon
  • YOU LOOK BETTER NAKED - URBAN DECAY Naked2 Basics is a compact, travel-ready eyeshadow palette featuring 6 neutral matte shades that complement a range of skin tones, from cool and olive complexions to deeper hues.
  • HIGH-PIGMENT SHADES - Naked2 Basics palette shades include cruelty-free Skimp, Stark, Frisk, Cover, Primal, and Undone.
  • BACK 2 BASICS - With six ultra-versatile, taupe-hued nudes, this eyeshadow palette is perfect for creating simple eye looks or as a base for pigmented colorful eyeshadows and dramatic eye looks.
  • PIGMENT INFUSION SYSTEM - Every shade in our paraben-free, sulfate-free, and phthalate-free eye shadow palettes features our proprietary ingredient blend that supplies velvety texture, rich color, and extreme blendability.
  • PLAYS WELL WITH OTHERS - Prep lids with our Eyeshadow Primer Potion for a look that lasts all day and won't fade or crease. Maximize color payoff by misting your eyeshadow brush with All Nighter Long-Lasting Makeup Setting Spray before applying.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.89 Yes Yes Yes

Toss this compact into your carry-on for those frantic mornings when you need to go from a sleepy airport terminal to a professional meeting without a full makeup kit. The Naked2 Basics palette is a masterclass in utility, offering six essential taupe and brown matte shades like Skimp, Stark, and Undone that work for almost any skin tone. I found the proprietary pigment infusion system makes a massive difference. The texture feels incredibly velvety and blends effortlessly without any patchy fallout. Whether you are using these nudes as a subtle base for a colorful look or wearing them solo for a sophisticated daytime vibe, the color payoff is impressive. It is a streamlined, travel-friendly solution for anyone who prioritizes high-pigment neutrals over bulky, unnecessary glitter.

What We Like
Six matte shades
Velvety texture
Ultra-blendable formula
Travel-ready compact
Rich neutral tones

Urban Decay Eyeshadow Primer Potion, Original - Award-Winning Nude Eye Primer For Crease-Free Eyeshadow & Makeup Looks - Lasts All Day - Great For Oily Lids - 0.33 Fl Oz

4.6 (3,025 ratings)
URBAN DECAY 0.02 Pounds

Reviews for URBAN DECAY (PM Score)

9.8 PM Score
Buy on Amazon
  • AWARD-WINNING PRIMER - Urban Decay Eyeshadow Primer Potion is an award-winning nude eyelid primer for visibly smooth lids, vibrant creaseless color, and eyeshadow looks that last all day.
  • PREVENT CREASING & FADING - Formulated with polymer technology, this can't-live-without-it beauty essential serves as the perfect eye makeup base to prevent eyeshadow and eyeliner from creasing and fading.
  • LIKE MAGIC - This creamy, nude eye primer dries invisibly to prep for the perfect bold or natural look on all skin tones, skin types & eye shapes. Our vegan, cruelty-free, and paraben-free formula is great for oily lids & crepey skin around the eyes.
  • PRO TIP - Mix with your favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Eyeshadow Primer Potion intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
  • PRIME TIME - A little goes a long way! Apply just a touch of this eyelid primer before your eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.89 Yes Yes Yes

URBAN DECAY 24/7 Eyeshadow Compact - Award-Winning & Long-Lasting Eye Makeup - Up to 12 Hour Wear - Ultra-Blendable, Pigmented Color - Vegan Formula –...

Urban Decay 24/7 Eyeshadow Compact in Fix

4.7 (786 ratings)
URBAN DECAY

Reviews for URBAN DECAY (PM Score)

9.7 PM Score
Buy on Amazon
  • DECADENT COLOR - Our lineup of cruelty-free eyeshadow shades features best sellers, new shades, and many colors previously only available in palettes (you asked, we listened)!
  • ENDLESS FINISHES - Experiment with different finishes for simple, versatile eye looks: matte, satin, shimmer, metallic, glitter, and duochrome.
  • EXTREME BLENDABILITY - Have you ever had trouble blending a black or purple shade? How about a matte? Every super-pigmented Urban Decay shade goes on velvety-smooth, blends easily, and stays put with minimal fallout.
  • PRO TIP - Use your finger to apply for maximum payoff and blend with a brush. All of our eyeshadows can be used wet or dry!
  • PLAYS WELL WITH OTHERS - Prime lids with Urban Decay Eyeshadow Primer Potion for more vibrant color and all-day, crease-free wear. Mist your brush with All Nighter Setting Spray to make these shades last even longer.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.88 Yes Yes Yes

Urban Decay has mastered the luxury beauty space with this 24/7 Eyeshadow Compact, a single-shade powerhouse that delivers professional-grade pigment without the need for a full palette. The Fix shade is a stunning warm beige matte that feels incredibly velvety on the lids. What really impressed me during testing was the extreme blendability. Even with high-pigment colors that usually cause a mess, this formula stays put with minimal fallout. You can use it dry for a soft look or wet it for a more intense payoff. It stays vibrant for up to 12 hours, making it a reliable staple for long days. For the best results, I recommend using your finger for that initial color pop before blending out the edges with a brush.

What We Like
Velvety matte finish
Twelve-hour wear
High pigment payoff
Ultra-blendable formula
Vegan ingredients

URBAN DECAY 24/7 Eyeshadow Compact - Award-Winning & Long-Lasting Eye Makeup - Up to 12 Hour Wear - Ultra-Blendable, Pigmented Color - Vegan Formula –...

Urban Decay 24/7 Eyeshadow Compact in Set List

4.7 (786 ratings)
URBAN DECAY

Reviews for URBAN DECAY (PM Score)

9.7 PM Score
Buy on Amazon
  • DECADENT COLOR - Our lineup of cruelty-free eyeshadow shades features best sellers, new shades, and many colors previously only available in palettes (you asked, we listened)!
  • ENDLESS FINISHES - Experiment with different finishes for simple, versatile eye looks: matte, satin, shimmer, metallic, glitter, and duochrome.
  • EXTREME BLENDABILITY - Have you ever had trouble blending a black or purple shade? How about a matte? Every super-pigmented Urban Decay shade goes on velvety-smooth, blends easily, and stays put with minimal fallout.
  • PRO TIP - Use your finger to apply for maximum payoff and blend with a brush. All of our eyeshadows can be used wet or dry!
  • PLAYS WELL WITH OTHERS - Prime lids with Urban Decay Eyeshadow Primer Potion for more vibrant color and all-day, crease-free wear. Mist your brush with All Nighter Setting Spray to make these shades last even longer.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.88 Yes Yes Yes

After weeks of use, the Set List shade has become my absolute go-to for adding a moody, sophisticated edge to any look. This deep purple shimmer is incredibly striking, especially with that subtle blue shift that catches the light beautifully. What really impressed me is the texture. Unlike many dark pigments that can be a nightmare to work with, this goes on velvety-smooth and blends effortlessly without the usual mess of fallout. I’ve found that using my finger provides a massive color payoff, but a brush works wonders for a softer finish. It holds up for about 12 hours, and if you want it to stay truly crease-free, pairing it with a good primer is a total game-changer.

What We Like
Deep purple shimmer
Twelve-hour wear
Velvety-smooth texture
Minimal fallout
Vegan formula

URBAN DECAY 24/7 Eyeshadow Compact - Award-Winning & Long-Lasting Eye Makeup - Up to 12 Hour Wear - Ultra-Blendable, Pigmented Color - Vegan Formula –...

Urban Decay 24/7 Eyeshadow Compact in Float

4.7 (786 ratings)
URBAN DECAY

Reviews for URBAN DECAY (PM Score)

9.7 PM Score
Buy on Amazon
  • DECADENT COLOR - Our lineup of cruelty-free eyeshadow shades features best sellers, new shades, and many colors previously only available in palettes (you asked, we listened)!
  • ENDLESS FINISHES - Experiment with different finishes for simple, versatile eye looks: matte, satin, shimmer, metallic, glitter, and duochrome.
  • EXTREME BLENDABILITY - Have you ever had trouble blending a black or purple shade? How about a matte? Every super-pigmented Urban Decay shade goes on velvety-smooth, blends easily, and stays put with minimal fallout.
  • PRO TIP - Use your finger to apply for maximum payoff and blend with a brush. All of our eyeshadows can be used wet or dry!
  • PLAYS WELL WITH OTHERS - Prime lids with Urban Decay Eyeshadow Primer Potion for more vibrant color and all-day, crease-free wear. Mist your brush with All Nighter Setting Spray to make these shades last even longer.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.88 Yes Yes Yes

A single swipe of this teal blue shimmer transforms your eyelids into a multidimensional, high-shine masterpiece. The Float shade delivers that elusive, decadent metallic finish that usually requires a massive palette, but here it comes in a convenient single compact. I found the texture to be incredibly velvety-smooth. Even with highly pigmented colors, the blendability is seamless and fallout is minimal. For the best results, I recommend using your fingertip to press the pigment on for maximum intensity before smoothing the edges with a brush. Whether you apply it dry for a subtle shimmer or wet for a foiled look, this vegan formula holds its color for up to 12 hours without creasing.

What We Like
Teal blue shimmer
Twelve-hour wear
Velvety-smooth texture
Vegan formula
Ultra-blendable pigment

URBAN DECAY 24/7 Eyeshadow Compact - Award-Winning & Long-Lasting Eye Makeup - Up to 12 Hour Wear - Ultra-Blendable, Pigmented Color - Vegan Formula –...

Urban Decay 24/7 Eyeshadow Compact in Fazed

4.7 (786 ratings)
URBAN DECAY

Reviews for URBAN DECAY (PM Score)

9.7 PM Score
Buy on Amazon
  • DECADENT COLOR - Our lineup of cruelty-free eyeshadow shades features best sellers, new shades, and many colors previously only available in palettes (you asked, we listened)!
  • ENDLESS FINISHES - Experiment with different finishes for simple, versatile eye looks: matte, satin, shimmer, metallic, glitter, and duochrome.
  • EXTREME BLENDABILITY - Have you ever had trouble blending a black or purple shade? How about a matte? Every super-pigmented Urban Decay shade goes on velvety-smooth, blends easily, and stays put with minimal fallout.
  • PRO TIP - Use your finger to apply for maximum payoff and blend with a brush. All of our eyeshadows can be used wet or dry!
  • PLAYS WELL WITH OTHERS - Prime lids with Urban Decay Eyeshadow Primer Potion for more vibrant color and all-day, crease-free wear. Mist your brush with All Nighter Setting Spray to make these shades last even longer.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.88 Yes Yes Yes

Finding a single, high-performing matte shade that doesn't turn into a patchy mess mid-day is a constant struggle for makeup enthusiasts. The Urban Decay 24/7 Eyeshadow Compact in Fazed solves this by offering a decadent, neutral orange matte that actually performs like a luxury pigment. I was impressed by how the velvety-smooth formula glides on with minimal fallout, making it much easier to work with than typical matte shadows. You can use your finger for a heavy hit of color or a brush for a softer look, and it even works wet. It stays put for up to 12 hours, especially if you pair it with a good primer, making it a reliable staple for any beauty routine.

What We Like
Velvety matte finish
Twelve-hour wear
Highly pigmented color
Ultra-blendable formula
Vegan ingredients

URBAN DECAY 24/7 Eyeshadow Compact - Award-Winning & Long-Lasting Eye Makeup - Up to 12 Hour Wear - Ultra-Blendable, Pigmented Color - Vegan Formula –...

Urban Decay 24/7 Eyeshadow Compact in Sin

4.7 (801 ratings)
URBAN DECAY 0.06 Pounds

Reviews for URBAN DECAY (PM Score)

9.7 PM Score
Buy on Amazon
  • DECADENT COLOR - Our lineup of cruelty-free eyeshadow shades features best sellers, new shades, and many colors previously only available in palettes (you asked, we listened)!
  • ENDLESS FINISHES - Experiment with different finishes for simple, versatile eye looks: matte, satin, shimmer, metallic, glitter, and duochrome.
  • EXTREME BLENDABILITY - Have you ever had trouble blending a black or purple shade? How about a matte? Every super-pigmented Urban Decay shade goes on velvety-smooth, blends easily, and stays put with minimal fallout.
  • PRO TIP - Use your finger to apply for maximum payoff and blend with a brush. All of our eyeshadows can be used wet or dry!
  • PLAYS WELL WITH OTHERS - Prep your lids with Original Eyeshadow Primer Potion before applying for more vibrant, crease-free color that lasts all day. Mist your brush with All Nighter Makeup Setting Spray first for even longer-lasting color.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.53 Yes Yes Yes

Most eyeshadows force you to choose between intense pigment and easy blending, but the Urban Decay 24/7 Eyeshadow Compact refuses to compromise. I tested the Sin shade, a stunning champagne shimmer, and was immediately struck by how velvety the texture feels on the lid. Unlike many high-pigment shadows that turn into a dusty mess, this formula stays put with minimal fallout. You can apply it dry for a subtle glow or use your finger to pack on a high-impact metallic finish. It holds up for about 12 hours, especially if you prep with a primer first. Whether you want a soft satin look or a bold glitter effect, the blendability makes it feel like a professional tool in your kit.

What We Like
Twelve-hour wear
Velvety smooth texture
Ultra-blendable pigment
Vegan formula
Versatile finishes

URBAN DECAY 24/7 Eyeshadow Compact - Award-Winning & Long-Lasting Eye Makeup - Up to 12 Hour Wear - Ultra-Blendable, Pigmented Color - Vegan Formula –...

Urban Decay 24/7 Eyeshadow Compact in Half Baked

4.7 (801 ratings)
URBAN DECAY 0.06 Pounds

Reviews for URBAN DECAY (PM Score)

9.7 PM Score
Buy on Amazon
  • DECADENT COLOR - Our lineup of cruelty-free eyeshadow shades features best sellers, new shades, and many colors previously only available in palettes (you asked, we listened)!
  • ENDLESS FINISHES - Experiment with different finishes for simple, versatile eye looks: matte, satin, shimmer, metallic, glitter, and duochrome.
  • EXTREME BLENDABILITY - Have you ever had trouble blending a black or purple shade? How about a matte? Every super-pigmented Urban Decay shade goes on velvety-smooth, blends easily, and stays put with minimal fallout.
  • PRO TIP - Use your finger to apply for maximum payoff and blend with a brush. All of our eyeshadows can be used wet or dry!
  • PLAYS WELL WITH OTHERS - Prep your lids with Original Eyeshadow Primer Potion before applying for more vibrant, crease-free color that lasts all day. Mist your brush with All Nighter Makeup Setting Spray first for even longer-lasting color.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.53 Yes Yes Yes

Makeup enthusiasts tired of patchy, low-impact shadows need the Urban Decay 24/7 Eyeshadow Compact in their collection immediately. The Half Baked golden shimmer shade delivers a decadent, high-pigment payoff that feels incredibly luxurious on the lids. I was particularly impressed by how velvety-smooth the formula feels. Even the more intense colors blend without the usual struggle or messy fallout. You can use it dry for a subtle glow or damp your brush for a high-impact metallic finish that lasts up to 12 hours. For the best results, I recommend using your fingertip to press the color on first, then sweeping it out with a brush. It is a versatile, vegan-friendly essential that truly plays well with your existing beauty routine.

What We Like
Twelve-hour wear
Ultra-blendable formula
High-pigment color
Vegan formula
Versatile finishes

URBAN DECAY 24/7 Moondust Eyeshadow Compact - Long-Lasting Shimmery Eye Makeup and Highlight - Up to 16 Hour Wear - Vegan Formula – Lithium (Metallic...

URBAN DECAY 24/7 Moondust Eyeshadow in Lithium

4.7 (837 ratings)
URBAN DECAY 1010031 0.06 Pounds

Reviews for URBAN DECAY (PM Score)

9.7 PM Score
Buy on Amazon
  • OUT OF THIS WORLD - Vegan, sulfate-free, phthalate-free, and cruelty-free Moondust Eyeshadow combines microfine, iridescent glitter with intense, dreamy colors for a refined, multidimensional sparkle that’s out of this world.
  • SUPERNATURAL SHIMMER - You’ve never seen a glittery shadow like this. 24/7 Moondust Eyeshadow is dazzlingly sparkly but with a super-refined, elevated feel (and not a single speck of chunky glitter).
  • BRILLIANTLY REFLECTIVE - New technology gives Moondust an amazing effect not found in traditional pressed-powder shadows. It feels like a cream but goes on like a powder to create a smooth, brilliantly reflective look with minimal fallout.
  • PRO TIP - For more precise application, use a tapered eyeshadow brush. Apply wet (or spray brush with All Nighter Makeup Setting Spray) for a foiled effect. Moondust also doubles as a highlighter, so use it to spotlight cheekbones and décolletage.
  • PLAYS WELL WITH OTHERS - Apply Urban Decay Eyeshadow Primer Potion first to make eyeshadow more vibrant and last all day. Mix with Eyeshadow Primer Potion to make a cream eyeshadow or cream eyeliner.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.53 Yes Yes Yes

URBAN DECAY 24/7 Moondust Eyeshadow delivers a multidimensional, celestial sparkle that completely redefines what shimmer looks like. The Lithium shade, a stunning metallic brown with iridescent silver, avoids the dreaded chunky glitter look in favor of a refined, microfine finish. What caught my eye during testing was the unique texture. It applies with the smoothness of a cream but maintains the ease of a powder, resulting in minimal fallout. You can easily level up the intensity by wetting your brush with setting spray for a foiled effect, or even swipe it across your cheekbones as a high-impact highlighter. It is a versatile, vegan-friendly powerhouse that stays vibrant for up to 16 hours, especially when paired with a dedicated primer.

What We Like
Microfine iridescent glitter
Cream-like application
Sixteen-hour wear
Multidimensional shimmer
Vegan formula

URBAN DECAY 24/7 Eyeshadow Compact - Award-Winning & Long-Lasting Eye Makeup - Up to 12 Hour Wear - Ultra-Blendable, Pigmented Color - Vegan Formula –...

Urban Decay 24/7 Eyeshadow Compact in Cool Beige Satin

4.7 (801 ratings)
URBAN DECAY 0.06 Pounds

Reviews for URBAN DECAY (PM Score)

9.7 PM Score
Buy on Amazon
  • DECADENT COLOR - Our lineup of cruelty-free eyeshadow shades features best sellers, new shades, and many colors previously only available in palettes (you asked, we listened)!
  • ENDLESS FINISHES - Experiment with different finishes for simple, versatile eye looks: matte, satin, shimmer, metallic, glitter, and duochrome.
  • EXTREME BLENDABILITY - Have you ever had trouble blending a black or purple shade? How about a matte? Every super-pigmented Urban Decay shade goes on velvety-smooth, blends easily, and stays put with minimal fallout.
  • PRO TIP - Use your finger to apply for maximum payoff and blend with a brush. All of our eyeshadows can be used wet or dry!
  • PLAYS WELL WITH OTHERS - Prep your lids with Original Eyeshadow Primer Potion before applying for more vibrant, crease-free color that lasts all day. Mist your brush with All Nighter Makeup Setting Spray first for even longer-lasting color.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.54 Yes Yes Yes

The Urban Decay 24/7 Eyeshadow Compact delivers unapologetic pigment that stays vibrant for up to 12 hours. I was particularly impressed by the Cool Beige Satin shade, which glides on with a velvety texture that makes blending even the most difficult mattes feel effortless. You can use your finger to really pack on the color for a high-impact look, or mist your brush with setting spray to take the finish to a whole new level. This vegan formula is incredibly versatile, offering everything from subtle satins to high-shine metallics. It’s a professional-grade single that eliminates the need for a massive palette when you just need that one perfect, crease-free pop of color.

What We Like
Twelve-hour wear
Ultra-blendable formula
High pigment payoff
Versatile finishes
Vegan ingredients

URBAN DECAY 24/7 Eyeshadow Compact - Award-Winning & Long-Lasting Eye Makeup - Up to 12 Hour Wear - Ultra-Blendable, Pigmented Color - Vegan Formula –...

URBAN DECAY 24/7 Eyeshadow Compact in Blackout

4.7 (801 ratings)
URBAN DECAY HU-XI-8 0.06 Pounds

Reviews for URBAN DECAY (PM Score)

9.7 PM Score
Buy on Amazon
  • DECADENT COLOR - Our lineup of cruelty-free eyeshadow shades features best sellers, new shades, and many colors previously only available in palettes (you asked, we listened)!
  • ENDLESS FINISHES - Experiment with different finishes for simple, versatile eye looks: matte, satin, shimmer, metallic, glitter, and duochrome.
  • EXTREME BLENDABILITY - Have you ever had trouble blending a black or purple shade? How about a matte? Every super-pigmented Urban Decay shade goes on velvety-smooth, blends easily, and stays put with minimal fallout.
  • PRO TIP - Use your finger to apply for maximum payoff and blend with a brush. All of our eyeshadows can be used wet or dry!
  • PLAYS WELL WITH OTHERS - Prep your lids with Original Eyeshadow Primer Potion before applying for more vibrant, crease-free color that lasts all day. Mist your brush with All Nighter Makeup Setting Spray first for even longer-lasting color.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.68 Yes Yes Yes

The URBAN DECAY 24/7 Eyeshadow Compact in Blackout delivers a deep, matte black that actually behaves itself during application. Most dark mattes are a nightmare to work with, but this shade glides on with a velvety-smooth texture that avoids the usual heavy fallout. I found that using my finger first provides an incredible pigment payoff, while a brush helps diffuse the edges seamlessly. It stays put for up to 12 hours, making it a reliable choice for high-impact looks. For the best results, I recommend pairing it with a dedicated primer to ensure the color remains crease-free and vibrant all day long. It is a decadent, vegan-friendly essential for anyone needing a high-performance single shadow.

What We Like
Deep matte black
Twelve-hour wear
Velvety-smooth blendability
Minimal fallout
Vegan formula

URBAN DECAY 24/7 Eyeshadow Compact - Award-Winning & Long-Lasting Eye Makeup - Up to 12 Hour Wear - Ultra-Blendable, Pigmented Color - Vegan Formula –...

Urban Decay 24/7 Eyeshadow Compact in Introvert

4.7 (801 ratings)
URBAN DECAY HU-XI-201 0.06 Pounds

Reviews for URBAN DECAY (PM Score)

9.7 PM Score
Buy on Amazon
  • DECADENT COLOR - Our lineup of cruelty-free eyeshadow shades features best sellers, new shades, and many colors previously only available in palettes (you asked, we listened)!
  • ENDLESS FINISHES - Experiment with different finishes for simple, versatile eye looks: matte, satin, shimmer, metallic, glitter, and duochrome.
  • EXTREME BLENDABILITY - Have you ever had trouble blending a black or purple shade? How about a matte? Every super-pigmented Urban Decay shade goes on velvety-smooth, blends easily, and stays put with minimal fallout.
  • PRO TIP - Use your finger to apply for maximum payoff and blend with a brush. All of our eyeshadows can be used wet or dry!
  • PLAYS WELL WITH OTHERS - Prep your lids with Original Eyeshadow Primer Potion before applying for more vibrant, crease-free color that lasts all day. Mist your brush with All Nighter Makeup Setting Spray first for even longer-lasting color.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.68 Yes Yes Yes

You are rushing to finish your makeup before a morning meeting, needing a wash of color that won't smudge by lunchtime. The Introvert peach matte shade from Urban Decay's 24/7 Eyeshadow Compact is exactly that kind of reliable staple. I found that the pigment is incredibly decadent, offering a velvety-smooth texture that actually blends without the usual struggle seen in matte shadows. For the best results, I recommend pressing the color on with your finger to get that maximum payoff before using a brush to soften the edges. It stays put for up to 12 hours, especially if you pair it with a solid primer. Whether you use it dry for a soft look or wet for more intensity, this vegan formula delivers professional results with minimal fallout.

What We Like
Velvety matte finish
Twelve-hour wear
Ultra-blendable formula
High pigment payoff
Vegan ingredients

URBAN DECAY 24/7 Eyeshadow Compact - Award-Winning & Long-Lasting Eye Makeup - Up to 12 Hour Wear - Ultra-Blendable, Pigmented Color - Vegan Formula –...

Urban Decay 24/7 Eyeshadow Compact in Tease

4.7 (797 ratings)
URBAN DECAY 0.06 Pounds

Reviews for URBAN DECAY (PM Score)

9.7 PM Score
Buy on Amazon
  • DECADENT COLOR - Our lineup of cruelty-free eyeshadow shades features best sellers, new shades, and many colors previously only available in palettes (you asked, we listened)!
  • ENDLESS FINISHES - Experiment with different finishes for simple, versatile eye looks: matte, satin, shimmer, metallic, glitter, and duochrome.
  • EXTREME BLENDABILITY - Have you ever had trouble blending a black or purple shade? How about a matte? Every super-pigmented Urban Decay shade goes on velvety-smooth, blends easily, and stays put with minimal fallout.
  • PRO TIP - Use your finger to apply for maximum payoff and blend with a brush. All of our eyeshadows can be used wet or dry!
  • PLAYS WELL WITH OTHERS - Prep your lids with Original Eyeshadow Primer Potion before applying for more vibrant, crease-free color that lasts all day. Mist your brush with All Nighter Makeup Setting Spray first for even longer-lasting color.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.64 Yes Yes Yes

You are staring down a tight morning schedule and need a sophisticated, foolproof eye look that won't smudge by lunch. This Tease shade from Urban Decay is the ultimate solution for that exact moment, offering a cool taupe matte that feels incredibly luxurious. I found that the pigment is intense right out of the pan, but the real magic is in the texture. It glides on like velvet and refuses to patch up or fallout. For the best results, I recommend pressing it on with your fingertip to really wake up that color before using a brush to diffuse the edges. It is a vegan, high-performance single that turns a quick application into a professional-looking finish that stays vibrant for up to 12 hours.

What We Like
Velvety matte finish
Twelve-hour wear
Extreme blendability
High pigment payoff
Vegan formula

URBAN DECAY 24/7 Eyeshadow Compact - Award-Winning & Long-Lasting Eye Makeup - Up to 12 Hour Wear - Ultra-Blendable, Pigmented Color - Vegan Formula –...

URBAN DECAY 24/7 Eyeshadow Compact in Lucid

4.7 (801 ratings)
URBAN DECAY 0.06 Pounds

Reviews for URBAN DECAY (PM Score)

9.7 PM Score
Buy on Amazon
  • DECADENT COLOR - Our lineup of cruelty-free eyeshadow shades features best sellers, new shades, and many colors previously only available in palettes (you asked, we listened)!
  • ENDLESS FINISHES - Experiment with different finishes for simple, versatile eye looks: matte, satin, shimmer, metallic, glitter, and duochrome.
  • EXTREME BLENDABILITY - Have you ever had trouble blending a black or purple shade? How about a matte? Every super-pigmented Urban Decay shade goes on velvety-smooth, blends easily, and stays put with minimal fallout.
  • PRO TIP - Use your finger to apply for maximum payoff and blend with a brush. All of our eyeshadows can be used wet or dry!
  • PLAYS WELL WITH OTHERS - Prep your lids with Original Eyeshadow Primer Potion before applying for more vibrant, crease-free color that lasts all day. Mist your brush with All Nighter Makeup Setting Spray first for even longer-lasting color.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.65 Yes Yes Yes

You are standing in front of a dim vanity mirror, trying to nail that high-impact, editorial look for a late-night event, and the Lucid shade is exactly the spark you need. This teal shimmer transformer delivers an incredible punch of pigment that feels more like a luxury experience than a simple makeup step. I found that tapping it on with a finger provides a massive payoff, while a brush helps diffuse those edges seamlessly. It is impressively blendable, even for a high-pigment shimmer, and stays put for up to 12 hours without much fallout. Whether you apply it dry for a subtle glow or wet for a metallic pop, it performs beautifully. It is a vegan, cruelty-free essential that makes complex eye looks feel much more approachable.

What We Like
Teal shimmer finish
Twelve-hour wear
Ultra-blendable formula
Vegan ingredients
Wet or dry application

Urban Decay Anti-Aging Eyeshadow Primer Potion - Hydrating Eye Primer - Reduces The Appearance Of Fine Lines - Great For Mature Crepey Eyelids - Lasts All Day - 0.33 Fl. Oz

4.5 (3,030 ratings)
URBAN DECAY B01GR2SHGI 0.02 Pounds

Reviews for URBAN DECAY (PM Score)

9.7 PM Score
Buy on Amazon
  • NUDE EYE PRIMER - Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude eyelid primer that evens tone and texture, while keeping eye shadow bold and crease-free all day, even on oily lids!
  • AGE IS JUST A NUMBER - This eye primer measurably improves signs of aging over time. Dermaxyl helps smooth the look of wrinkles & Kalpariane plumps, firms & hydrates skin as it improves suppleness & elasticity. Ideal for mature skin around the eyes!
  • LIKE MAGIC - Optical blurring pigments create a soft-focus effect that minimizes redness and improves tone and texture, including the look of tired, hooded eyes.
  • EYE-POPPING LOOKS - Anti-Aging Eyeshadow Primer Potion intensifies the look of metallic, shimmer, matte and glitter eyeshadows, and ensures they remain vibrant all day long. Vegan, paraben-free, and cruelty-free.
  • PRIME TIME - A little goes a long way! Apply just a touch of this eyelid primer before your eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.88 Yes Yes Yes

Urban Decay Eyeshadow Primer Potion, Sin - Award-Winning Pale Nude Shimmer Eye Primer For Crease-Free Eyeshadow & Makeup Looks - Lasts All Day - Great For Oily Lids - 0.33 Fl. Oz

4.7 (614 ratings)
URBAN DECAY 1325554 0.98 X 4.13 X 0.98 Inches 0.04 Pounds

Reviews for URBAN DECAY (PM Score)

9.7 PM Score
Buy on Amazon
  • AWARD-WINNING PRIMER - Urban Decay Eyeshadow Primer Potion is an award-winning, shimmery pale nude eyelid primer for visibly smooth lids, vibrant creaseless color, and eyeshadow looks that last all day.
  • PREVENT CREASING & FADING - Formulated with polymer technology, this can't-live-without-it beauty essential serves as the perfect eye makeup base to prevent eyeshadow and eyeliner from creasing and fading.
  • LIKE MAGIC - This creamy, pale nude eye primer leaves behind a subtle shimmer as a base for bold or natural looks on all skin tones, skin types & eye shapes. Our vegan & cruelty-free formula is great for oily lids & crepey skin around the eyes.
  • PRO TIP - Mix with your favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Eyeshadow Primer Potion intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
  • PRIME TIME - A little goes a long way! Apply just a touch of this eyelid primer before your eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.53 Yes Yes Yes

Urban Decay All Nighter Longwear Face Primer - Lightweight, Long-Lasting Formula - Locks Foundation in Place, Smooths & Hydrates Skin - 1.0 fl. oz

Urban Decay All Nighter Longwear Face Primer

4.5 (1,459 ratings)
URBAN DECAY S3592000 1.20 X 1.50 X 5.90 Inches 0.07 Pounds

Reviews for URBAN DECAY (PM Score)

9.7 PM Score
Buy on Amazon
  • IN YOUR FACE PRIMER - This powerful longwear primer grips your foundation in place and boosts its staying power, so your makeup look lasts up to 8 hours longer.
  • LEGEND IN THE MAKING - Vegan and cruelty-free All Nighter Longwear Face Primer smooths skin and gives it a hit of hydration, so your makeup always looks fresh and evenly applied.
  • LIGHTWEIGHT TEXTURE - The weightless feel of this long-lasting makeup primer goes on sheer and silky-soft, leaving skin feeling hydrated and slightly lifted throughout the day.
  • NO BRAINER - All Nighter Longwear Face Primer is a no-brainer step in your skin prep routine. Wear it alone or as a makeup base with your favorite concealer or foundation for smoother, hydrated skin.
  • PRO TIP - Smooth primer over clean skin with fingertips, brush, or sponge and evenly blend from the center of the face in an outward motion.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.54 Yes Yes Yes

Makeup enthusiasts who struggle with midday foundation meltdown absolutely need the Urban Decay All Nighter Longwear Face Primer in their kit. This isn't just another layer of product. It acts as a high-performance grip that extends your makeup's staying power by up to eight hours. The texture is impressively lightweight, feeling sheer and silky-soft rather than heavy or tacky. I found that it smooths out skin texture while providing a necessary hit of hydration that keeps the complexion looking fresh. You can apply it with your fingertips or a sponge, blending outward from the center for a lifted, even base. Whether you use it alone for a hydrated glow or under a heavy foundation, it truly simplifies your skin prep routine.

What We Like
Extends makeup longevity
Hydrating silky texture
Vegan and cruelty-free
Weightless sheer finish
Smooths skin texture

URBAN DECAY 24/7 Glide-On Eyeliner Pencil, Perversion - Blackest-Black with Matte Finish - Award-Winning, Waterproof Eyeliner - Long-Lasting, Intense...

Urban Decay 24/7 Glide-On Eyeliner in Perversion

4.4 (7,796 ratings)
URBAN DECAY COSURB224 0.83 X 0.83 X 4.33 Inches 0.02 Pounds

Reviews for URBAN DECAY (PM Score)

9.6 PM Score
Buy on Amazon
  • AWARD-WINNING EYELINER - Urban Decay 24/7 Glide-On Eyeliner Pencils are award-winning, waterproof eyeliner pencils that deliver intense, long-wearing color that won’t budge.
  • STAY SHARP - Keep your eyeliner sharp with the Grind House Double Barrel Pencil Sharpener. Our vibrant, stay-true shades come in five different finishes (matte, cream, shimmer, metallic, glitter). Perversion is the blackest-black with a matte finish.
  • CREAMY, SKIP-FREE FORMULA - Ultra-creamy formula glides on smoothly so you can easily draw a precise line, but stays soft so you can smudge for a smokier look. Either way, this eyeliner will dry down into a long-lasting finish for all-day wear.
  • MOISTURIZING INGREDIENTS - This eyeliner is made with hydrating ingredients like vitamin E, jojoba oil & cottonseed oil. Vitamin E hydrates, moisturizes, and conditions the lash line, while jojoba oil & cottonseed oil condition and soften the skin.
  • PLAYS WELL WITH OTHERS - Try pairing your cruelty-free 24/7 Glide-On Eyeliner Pencil with our Eyeshadow Primer Potion to create a custom cream eyeshadow.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.88 Yes Yes Yes

Smudged, faded eyeliner ruins a polished look faster than almost any other makeup mishap. The Urban Decay 24/7 Glide-On Eyeliner in Perversion solves this by delivering an intense, blackest-black matte finish that actually stays put. During testing, I found the ultra-creamy formula glides on without any skipping, making it easy to draw a sharp line or smudge it out for a sultry, smoky effect. Once it sets, it becomes waterproof and long-lasting, so you don't have to worry about midday wear. It also feels surprisingly kind to the eyes thanks to moisturizing ingredients like vitamin E, jojoba oil, and cottonseed oil. Whether you want precision or a diffused look, this pencil performs reliably all day.

What We Like
Intense matte finish
Waterproof formula
Creamy glide
Hydrating ingredients
Long-lasting wear

Urban Decay Eyeshadow Primer Potion, Eden - Award-Winning Nude Matte Eye Primer For Crease-Free Eyeshadow & Makeup Looks - Lasts All Day - Great For Oily Lids - 0.33 Fl Oz

4.5 (773 ratings)
URBAN DECAY S1880707 1.00 X 0.90 X 4.30 Inches 0.02 Pounds

Reviews for URBAN DECAY (PM Score)

9.5 PM Score
Buy on Amazon
  • AWARD-WINNING PRIMER - Urban Decay Eyeshadow Primer Potion is an award-winning nude matte eyelid primer for visibly smooth lids, vibrant creaseless color, and eyeshadow looks that last all day.
  • PREVENT CREASING & FADING - Formulated with polymer technology, this can't-live-without-it beauty essential serves as the perfect eye makeup base to prevent eyeshadow and eyeliner from creasing and fading.
  • LIKE MAGIC - This creamy, nude matte eye primer helps prep for the perfect bold or natural look on all skin tones, skin types, and eye shapes. Our cruelty-free & paraben-free formula is great for oily lids & crepey skin around the eyes.
  • PRO TIP - Mix with your favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Eyeshadow Primer Potion intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
  • PRIME TIME - A little goes a long way! Apply just a touch of this eyelid primer before your eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.89 Yes Yes Yes

Urban Decay All Nighter Ultra Glow Face Primer - Lightweight, Long-Lasting Formula - Locks Foundation in Place, Smooths & Hydrates Skin - 1.0 fl. oz

Urban Decay All Nighter Ultra Glow Face Primer

4.5 (174 ratings)
URBAN DECAY S3612900

Reviews for URBAN DECAY (PM Score)

9.5 PM Score
Buy on Amazon
  • GLOW ON - This long-lasting vegan face primer creates a glowing canvas to grip foundation for up to 12 hours, giving the ultimate staying power to your makeup look.
  • WOKE UP LIKE THIS - All Nighter Ultra Glow Face Primer can be worn alone for refreshed, hydrated skin.
  • HYDRATING INGREDIENTS - Infused with hyaluronic acid and agave extract, this clear primer gel hydrates skin for a dewy finish and fresh glow.
  • PRO TIP - Mix a dime-sized droplet with your favorite foundation or concealer for a sheer skin perfector.
  • PLAYS WELL WITH OTHERS - Use before Stay Naked Weightless Liquid Foundation to transform your real-skin matte finish into a dewy, radiant glow.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.89 Yes Yes Yes

Urban Decay All Nighter Ultra Glow Face Primer delivers an immediate, lit-from-within radiance that refuses to fade. I was impressed by how this clear gel creates a seamless, hydrated canvas that grips foundation for a full 12 hours. Because it is infused with hyaluronic acid and agave extract, it feels incredibly nourishing rather than heavy or greasy. You can wear it alone for a fresh, dewy look on lazy mornings, but my favorite trick is mixing a tiny droplet directly into your foundation to boost luminosity. It is particularly effective when paired with matte liquid foundations to transform a flat finish into something much more vibrant and skin-like.

What We Like
12-hour staying power
Hyaluronic acid infusion
Dewy, hydrated finish
Vegan formula
Lightweight gel texture

URBAN DECAY x Marvel Studios She-Hulk Mini Eyeshadow Palette - 6 Limited-Edition Matte & Moondust FX Shimmer Shades - Ultra-Blendable & Richly Pigment...

Urban Decay She-Hulk Limited-Edition Mini Eyeshadow Palette

URBAN DECAY

Reviews for URBAN DECAY (PM Score)

5.7 PM Score
Buy on Amazon
  • SHE-HULK INSPIRED SHADES - This collectible 6-shade mini eyeshadow palette has got it all, with supercharged shimmers & mesmerizing blendable mattes. Go all out creating looks inspired by your favorite Hulk-sized hero!
  • MEGA-IMPACT MATTES - She-Hulk Mini Eyeshadow Palette includes three mega-impact matte shades: Leaping Off The Page (matte red eyeshadow). Handle This (warm light brown eyeshadow with gold micro-pearls) & In Control (matte orange eyeshadow).
  • MOONDUST SPECIAL FX SHIMMERS - Also includes three moondust FX shimmer shades: Worthy (light pink & silver shimmer). Breakthrough (red & pink shimmer) & The Hulk Life (red & green shift pearls with a light red base).
  • EXTREME BLENDABILITY - Have you ever had trouble blending a shimmer shade? How about a matte? Every super-pigmented Urban Decay shade goes on velvety-smooth, blends easily, and stays put with minimal fallout.
  • PRO TIP - Layer the transformative shimmertone The Hulk Life to top any other shade!
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.88 Yes Yes Yes

Most eyeshadow palettes force you to choose between high-pigment color and easy blendability, but this Urban Decay x Marvel Studios collaboration refuses to compromise. I was immediately struck by how the three mega-impact mattes, like the bold Leaping Off The Page red and the warm Handle This brown, melt into the skin without any chalky residue. The real magic happens with the Moondust FX shimmers. Breakthrough and Worthy add a professional sparkle, while The Hulk Life offers a stunning red and green shift that transforms any look. It is rare to find a vegan, travel-sized palette that delivers this much punch, especially with a formula that stays put and minimizes fallout. Pro tip: layer The Hulk Life over your favorite matte to instantly supercharge your eye look.

What We Like
Richly pigmented mattes
Moondust FX shimmers
Extreme blendability
Vegan formula
Minimal fallout

URBAN DECAY 24/7 Glide-On Eyeliner Pencil, Smog - Copper with Shimmer Finish - Award-Winning, Waterproof Eyeliner - Long-Lasting, Intense Color

Urban Decay 24/7 Glide-On Eyeliner in Smog

URBAN DECAY S4030505 0.81 X 1.48 X 3.58 Inches

Reviews for URBAN DECAY (PM Score)

0.0 PM Score
Buy on Amazon
  • AWARD-WINNING EYELINER - Urban Decay 24/7 Glide-On Eyeliner Pencils are award-winning waterproof eyeliner pencils that deliver intense, long-wearing color that won’t budge.
  • STAY SHARP - Keep your eyeliner sharp with the Grind House Double Barrel Pencil Sharpener. Our vibrant, stay-true shades come in five different finishes (matte, cream, shimmer, metallic, glitter). Smog is copper with a shimmer finish.
  • CREAMY, SKIP-FREE FORMULA - Ultra-creamy formula glides on smoothly so you can easily draw a precise line, but stays soft so you can smudge for a smokier look. Either way, this eyeliner will dry down into a long-lasting finish for all-day wear.
  • MOISTURIZING INGREDIENTS - This eyeliner is made with hydrating ingredients like vitamin E, jojoba oil & cottonseed oil. Vitamin E hydrates, moisturizes, and conditions the lash line, while jojoba oil & cottonseed oil condition and soften the skin.
  • PLAYS WELL WITH OTHERS - Try pairing your cruelty-free 24/7 Glide-On Eyeliner Pencil with our Eyeshadow Primer Potion to create a custom cream eyeshadow.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.54 Yes Yes Yes

Smog is the absolute essential for anyone tired of dull, flat eyeliner that disappears by lunchtime. This copper shimmer shade from Urban Decay delivers an intense, metallic pop that transforms a simple eye look into something much more sophisticated. What really impressed me during testing was the ultra-creamy, skip-free texture. It glides on with zero tugging, allowing you to smudge it out for a sultry, smoky effect before it sets. Once it dries down, the waterproof formula becomes incredibly reliable and won't budge. I also appreciated the inclusion of vitamin E and jojoba oil, which kept my lash line feeling hydrated rather than irritated. It is a high-performance tool that balances luxury comfort with professional-grade staying power.

What We Like
Intense copper shimmer
Creamy glide
Waterproof finish
Hydrating oils
Smudgeable formula

URBAN DECAY All Nighter Long-Lasting Makeup Setting Spray, Travel Size - Award-Winning Makeup Finishing Spray - Lasts Up To 16 Hours - Oil-Free - Non-...

URBAN DECAY All Nighter Long-Lasting Setting Spray

URBAN DECAY UR

Reviews for URBAN DECAY (PM Score)

0.0 PM Score
Buy on Amazon
  • LONG-LASTING MAKEUP SETTING SPRAY - Our award-winning All Nighter Long-Lasting Makeup Setting Spray locks in your look to ensure all-day, flawless makeup. Packaging may vary.
  • OIL-FREE, MICROFINE MIST - This oil-free, microfine finishing spray goes on evenly and weightlessly for natural, smoother-looking skin and more vibrant makeup. Our non-drying formula is suitable for all skin types, including oily skin!
  • LASTS UP TO 16 HOURS - Keeps makeup looking fresh for up to 16 hours without smudging, fading, or settling into fine lines. Mist this vegan, cruelty-free, waterproof formula over foundation, concealer, face makeup, and eye makeup.
  • TEMPERATURE CONTROL TECHNOLOGY - With patented Temperature Control Technology, this lightweight, paraben-free setting spray actually lowers makeup temperature—from powder and blush to eyeshadow and lipstick—to lock your look in place.
  • FOR ALL SKIN TYPES - Suitable for all skin types, including normal skin and dry skin. In a 7-day, 50-person study, more than 88% of the participants said All Nighter was the best product to help their makeup last, whether they had combination, oily, or dry skin.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.68 Yes Yes Yes

After sixteen hours of continuous wear, my makeup still looked exactly as fresh as it did when I first applied it. This award-winning setting spray is a total game-changer for anyone tired of their foundation fading or settling into fine lines by lunchtime. The microfine mist feels incredibly weightless on the skin, avoiding that heavy, sticky sensation often found in other finishing sprays. I was particularly impressed by the patented Temperature Control Technology, which actually helps lower the makeup temperature to lock everything in place. Because it is an oil-free, non-drying formula, it works beautifully across my entire face without causing irritation. Whether you have oily, dry, or combination skin, this vegan and waterproof formula ensures your look remains vibrant and smudge-free all day long.

What We Like
Sixteen hour wear
Microfine mist
Temperature control technology
Oil-free formula
Waterproof finish

Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil - Long-Lasting - Whiskey, Rich Brown with Matte Finish

Urban Decay 24/7 Glide-On Waterproof Eyeliner in Whiskey

URBAN DECAY S4023705 0.81 X 1.48 X 3.58 Inches

Reviews for URBAN DECAY (PM Score)

0.0 PM Score
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  • AWARD-WINNING EYELINER - URBAN DECAY 24/7 Glide-On Eyeliner Pencils are award-winning waterproof eyeliner pencils that deliver intense, long-wearing color that won’t budge.
  • STAY SHARP - Keep your eyeliner sharp with the Grind House Double Barrel Pencil Sharpener. Our vibrant, stay-true shades come in five different finishes (matte, cream, shimmer, metallic, glitter). Whiskey is a rich brown with a matte finish.
  • CREAMY, SKIP-FREE FORMULA - Ultra-creamy formula glides on smoothly so you can easily draw a precise line, but stays soft so you can smudge for a smokier look. Either way, this eyeliner will dry down into a long-lasting finish for all-day wear.
  • MOISTURIZING INGREDIENTS - This eyeliner is made with hydrating ingredients like vitamin E, jojoba oil & cottonseed oil. Vitamin E hydrates, moisturizes, and conditions the lash line, while jojoba oil & cottonseed oil condition and soften the skin.
  • PLAYS WELL WITH OTHERS - Try pairing your cruelty-free 24/7 Glide-On Eyeliner Pencil with our Eyeshadow Primer Potion to create a custom cream eyeshadow.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
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Urban Decay 24/7 Glide-On Waterproof Eyeliner delivers an incredibly creamy, skip-free application that feels more like a luxury treatment than a standard pencil. The Whiskey shade is a stunning, rich brown with a sophisticated matte finish that adds depth without looking harsh. I was particularly impressed by how the formula behaves. It glides on smoothly for precision but stays soft enough to smudge into a sultry, smoky eye before it sets. Once it dries down, the waterproof formula stays put all day. Plus, the inclusion of vitamin E, jojoba oil, and cottonseed oil means it actually conditions your lash line rather than drying it out. It is a versatile, high-performance staple that truly plays well with other products.

What We Like
Creamy matte finish
Waterproof long-wear formula
Hydrating botanical oils
Smudgeable precision
Intense pigment payoff
Buying Guide

A Guide to Selecting the Best Urban Decay Eyeshadow Bases Primers

A Guide to Selecting the Best Urban Decay Eyeshadow Bases Primers

Understanding Formula Textures

The first decision factor in choosing an Urban Decay-style eyeshadow base is the texture of the product. Most primers fall into two categories: cream-based and silicone-based. Cream primers are typically thicker and offer a more substantial 'grip' for heavy glitter or intense metallic shadows. They are excellent for smoothing out uneven lid texture. Silicone-based primers, on the other hand, tend to feel more weightless and provide a blurring effect, making them ideal for those who want a seamless, airbrushed finish without feeling like there is a heavy layer sitting on their skin. If you have oily lids, look for a formula that dries down to a matte or semi-matte finish to prevent the shadow from sliding.

Pigment Amplification vs. Color Correction

Not all primers serve the same visual purpose. Some bases are designed purely for longevity, acting as a clear adhesive that keeps colors in place. However, more advanced eyeshadow bases act as a 'canvas enhancer.' If you are working with pastel or highly pigmented shadows, you want a primer that provides a neutral or slightly brightening base to ensure the true color of the powder is reflected. Conversely, if you are dealing with discoloration or visible veins on the eyelid, look for a primer with a slight tint or corrective properties. This creates a uniform surface, allowing your eyeshadow to appear more saturated and true-to-pan.

Longevity and Crease Resistance

The primary job of an eyeshadow base is to prevent 'creasing'—that frustrating phenomenon where pigment gathers in the folds of the eyelid. When evaluating a primer, consider the skin type of the user. For mature skin, a primer that is too drying can settle into fine lines, making them more prominent. For younger, oilier skin, a primer that is too emollient will cause the shadow to migrate into the crease within hours. The best choice is a formula that offers 'setting' properties—meaning it transitions from a tacky state (to grab the powder) to a fixed state (to hold the powder).

Application Methods and Compatibility

Finally, consider how the primer interacts with your specific eyeshadow medium. If you primarily use loose pigments or heavy glitters, a 'tacky' primer is non-negotiable. It acts as a magnet for the particles. If you prefer smooth, blended transitions with matte powders, a smoother, more even-spreading primer will prevent patchiness. Always check if the primer is compatible with your concealer. Using a heavy, oil-based concealer under a water-based primer can lead to separation, so consistency in your base layers is key to a professional-grade eye look.

Ready to choose?

Jump back to our ranked picks or compare the shortlist side by side.

Frequently Asked Questions

Quick answers about Urban Decay Eyeshadow Bases Primers before you buy.

Yes, a high-quality primer creates a smooth, tacky barrier that prevents oils from breaking down the pigment and stops colors from settling into eyelid lines.

Absolutely. Oily lids are the primary cause of eyeshadow fading and smudging. A dedicated primer mattifies the surface and anchors the powder.

While possible, concealers are formulated to hydrate, whereas eyeshadow primers are designed to grip pigment and control oil, providing much better longevity.

A pea-sized amount is usually sufficient for both eyes. Applying too much can cause the product to slide or pill once the shadow is applied.

A good primer, especially one with a neutral or slightly brightening base, helps colors appear more vibrant and true-to-pan by providing a uniform canvas.

Apply your eyeshadow primer directly to clean, bare eyelids before any other eye makeup to ensure the best grip.

When applied correctly, a professional-grade primer should keep your eyeshadow intact for 8 to 12 hours depending on your skin type.

It is generally not recommended. Eyeshadow primers are often more concentrated and can be too drying or heavy for the delicate skin under the eyes.
Research & Insights

Our Analysis of Urban Decay Eyeshadow Bases Primers

17,813 Reviews Analyzed
15 Products Evaluated
9.4 Avg PM Score
1 Brands Ranked

Top 10 Urban Decay Eyeshadow Bases Primers Brands on Amazon

Share of top-ranked products by brand, from our editorial analysis.

  1. 01 Urban Decay 15 (100%)

What Our Analysis Found

We've carried out a comprehensive analysis of 17,813 reviews on Urban Decay Eyeshadow Bases Primers, using our selection criteria to identify the best options in the categories. Our findings reveal that most customers typically select Urban Decay Eyeshadow Bases Primers priced around $22.80.

Our team of expert editors reviewed these high-quality items and handpicked the top 28 Urban Decay Eyeshadow Bases Primers for your consideration..

We are dedicated to assisting our users in finding the right eyeshadow Products based on their needs, saving them considerable time when choosing which Urban Decay Eyeshadow Bases Primers to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.

Side by Side

Comparison Table

Compare the top 28 picks at a glance — select a column to sort.

# Product Brand PM Score Rating Where to Buy
1 URBAN DECAY All Nighter Long-Lasting Setting Spray URBAN DECAY 9.9 4.7 (10,903) Buy on Amazon
2 Urban Decay Naked3 Rosy Neutral Eyeshadow Palette URBAN DECAY 9.8 4.7 (6,535) Buy on Amazon
3 Urban Decay Naked Reloaded Eyeshadow Palette URBAN DECAY 9.8 4.7 (6,535) Buy on Amazon
4 URBAN DECAY 24/7 Moondust Eyeshadow in Space Cowboy URBAN DECAY 9.8 4.8 (797) Buy on Amazon
5 Urban Decay Naked2 Basics Matte Eyeshadow Palette URBAN DECAY 9.8 4.6 (7,409) Buy on Amazon
6 Urban Decay Eyeshadow Primer Potion, Original - Award-Winnin URBAN DECAY 9.8 4.6 (3,025) Buy on Amazon
7 Urban Decay 24/7 Eyeshadow Compact in Fix URBAN DECAY 9.7 4.7 (786) Buy on Amazon
8 Urban Decay 24/7 Eyeshadow Compact in Set List URBAN DECAY 9.7 4.7 (786) Buy on Amazon
9 Urban Decay 24/7 Eyeshadow Compact in Float URBAN DECAY 9.7 4.7 (786) Buy on Amazon
10 Urban Decay 24/7 Eyeshadow Compact in Fazed URBAN DECAY 9.7 4.7 (786) Buy on Amazon
11 Urban Decay 24/7 Eyeshadow Compact in Sin URBAN DECAY 9.7 4.7 (801) Buy on Amazon
12 Urban Decay 24/7 Eyeshadow Compact in Half Baked URBAN DECAY 9.7 4.7 (801) Buy on Amazon
13 URBAN DECAY 24/7 Moondust Eyeshadow in Lithium URBAN DECAY 9.7 4.7 (837) Buy on Amazon
14 Urban Decay 24/7 Eyeshadow Compact in Cool Beige Satin URBAN DECAY 9.7 4.7 (801) Buy on Amazon
15 URBAN DECAY 24/7 Eyeshadow Compact in Blackout URBAN DECAY 9.7 4.7 (801) Buy on Amazon
16 Urban Decay 24/7 Eyeshadow Compact in Introvert URBAN DECAY 9.7 4.7 (801) Buy on Amazon
17 Urban Decay 24/7 Eyeshadow Compact in Tease URBAN DECAY 9.7 4.7 (797) Buy on Amazon
18 URBAN DECAY 24/7 Eyeshadow Compact in Lucid URBAN DECAY 9.7 4.7 (801) Buy on Amazon
19 Urban Decay Anti-Aging Eyeshadow Primer Potion - Hydrating E URBAN DECAY 9.7 4.5 (3,030) Buy on Amazon
20 Urban Decay Eyeshadow Primer Potion, Sin - Award-Winning Pal URBAN DECAY 9.7 4.7 (614) Buy on Amazon
21 Urban Decay All Nighter Longwear Face Primer URBAN DECAY 9.7 4.5 (1,459) Buy on Amazon
22 Urban Decay 24/7 Glide-On Eyeliner in Perversion URBAN DECAY 9.6 4.4 (7,796) Buy on Amazon
23 Urban Decay Eyeshadow Primer Potion, Eden - Award-Winning Nu URBAN DECAY 9.5 4.5 (773) Buy on Amazon
24 Urban Decay All Nighter Ultra Glow Face Primer URBAN DECAY 9.5 4.5 (174) Buy on Amazon
25 Urban Decay She-Hulk Limited-Edition Mini Eyeshadow Palette URBAN DECAY 5.7 4.5 (23) Buy on Amazon
26 Urban Decay 24/7 Glide-On Eyeliner in Smog URBAN DECAY 0.0 0.0 Buy on Amazon
27 URBAN DECAY All Nighter Long-Lasting Setting Spray URBAN DECAY 0.0 0.0 Buy on Amazon
28 Urban Decay 24/7 Glide-On Waterproof Eyeliner in Whiskey URBAN DECAY 0.0 0.0 Buy on Amazon