Best Generic Face Serums in 2026

Daisy
Last Updated: Jul 17, 2026

At a Glance: Our Top Picks for Generic Face Serums

Aveeno Positively Radiant MaxGlow Infusion Drops with Moisture Rich Soy & Kiwi Complex, Hypoallergenic, Non-Comedogenic, Paraben- & Phthalate-Free Moisturizing Facial Serum, 1.35 fl. oz
#TOP1
Aveeno Positively Radiant Maxglow Infusion Drops With Moisture
9.8
PM SCORE
Aveeno Calm + Restore Oat Gel Facial Moisturizer for Sensitive Skin, Lightweight Gel Cream Face Moisturizer with Prebiotic Oat and Feverfew, Hypoallergenic, Fragrance- and Paraben-Free, 1.7 oz
#TOP2
Aveeno Calm + Restore Oat Gel Facial Moisturizer
9.7
PM SCORE
Aveeno Positively Radiant MaxGlow Hydrating Face Serum + Primer with Moisture Rich Soy & Kiwi Complex, Hypoallergenic, Non-Comedogenic, Paraben- & Phthalate-Free, 1.5 fl. oz
#TOP3
Aveeno Positively Radiant Maxglow Hydrating Face Serum +
9.6
PM SCORE

* PickSmartly editors independently research, review, and endorse the top products through comprehensive data analysis. We may earn a commission for qualifying purchases made through our product links.

Summary of the Best Generic Face Serums of 2026

Aveeno Positively Radiant Maxglow Infusion Drops With Moisture Rich Soy & Kiwi Complex, Hypoallergenic, Non-Comedogenic, Paraben- & Phthalate-Free Moisturizing Facial Serum, 1.35 Fl. Oz

AVEENO
I00108851
1.50 X 1.50 X 4.73 Inches
0.24 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Baltampa Exchange 6.20

Features

1.35-fluid ounce bottle of Aveeno Positively Radiant MaxGlow Infusion Drops with Moisture Rich Soy & Kiwi Complex help give skin a boost of moisture for skin that's hydrated, soft and dewy

From the dermatologist recommended brand, this soy face serum provides skin with 48 hours of moisturization and a lit-from-within glow, while also helping to even out skin tone and texture

Designed to attract and lock in skin's moisture, these moisturizer drops are uniquely formulated with Moisture Rich Soy and Kiwi Complex and can be used alone or added to your favorite moisturizer

Moisture boost serum is gentle on skin and hypoallergenic, paraben-free, phthalate-free and non-comedogenic, so it won't clog pores

Now your skin can light up the room. The Aveeno Positively Radiant Collection is designed to enhance your natural radiance and give you a lit-from-within glow.

Aveeno Calm + Restore Oat Gel Facial Moisturizer For Sensitive Skin, Lightweight Gel Cream Face Moisturizer With Prebiotic Oat And Feverfew, Hypoallergenic, Fragrance- And Paraben-Free, 1.7 Oz

AVEENO
1689105
2.65 X 2.65 X 4.00 Inches
0.11 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

This product is non-sealed

1.7-ounce container of Aveeno Calm plus Restore Oat Gel Facial Moisturizer for sensitive and irritated, dry skin to instantly hydrate, soothe and replenish skin's moisture barrier while leaving it resilient

This product is non-sealed

Ideal for sensitive skincare, the daily face moisturizer is fragrance-free, paraben-free, alcohol-free, dye-free, phthalate-free, tested on sensitive skin and it's non-comedogenic, so it won't clog pores

Suitable for daily use in a regular skincare routine, the hydrating gel cream comes from Aveeno, a dermatologist recommended brand

Aveeno Positively Radiant Maxglow Hydrating Face Serum + Primer With Moisture Rich Soy & Kiwi Complex, Hypoallergenic, Non-Comedogenic, Paraben- & Phthalate-Free, 1.5 Fl. Oz

AVEENO
1650175
1.64 X 1.66 X 5.06 Inches
0.31 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
360 Deals Group 5.20

Features

1.5-fluid ounce bottle of Aveeno Positively Radiant MaxGlow Serum + Primer with Moisture Rich Soy & Kiwi Complex to hydrate skin and help create a glowing, smooth canvas for makeup

From the dermatologist recommended brand, this unique face primer serum features a two-phase formula that is water-light and fast-absorbing, which allows for easy layering

Made with Moisture Rich Soy and Kiwi Complex, the hydrating facial serum and primer is designed to attract and lock in skin's moisture and to illuminate and prime skin in one simple step

Moisturizing facial serum is designed to be gentle on skin and is hypoallergenic, paraben-free, phthalate-free and non-comedogenic, so it won't clog pores. Use it as the final step in your skincare routine or as a primer before applying makeup.

Now your skin can light up the room. The Aveeno Positively Radiant Collection is designed to enhance your natural radiance and give you a lit-from-within glow.

Aveeno Calm + Restore Triple Oat Hydrating Face Serum For Sensitive Skin, Gentle And Lightweight Facial Serum To Smooth And Fortify Skin, Hypoallergenic, Fragrance- And Paraben-Free, 1 Fl. Oz

AVEENO
381371191833-VC
1.63 X 3.00 X 3.88 Inches
0.22 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

1-fluid ounce of Aveeno Calm + Restore Triple Oat Hydrating Face Serum for sensitive and irritated, dry skin to instantly smooth and fortify skin's moisture barrier for healthier looking skin

This lightweight daily facial serum absorbs quickly, leaving skin feeling hydrated after just one use. Plus, 92 percent agreed that skin felt instantly smooth

The hypoallergenic formula, with Triple Oat Complex, a combination of oat flour, extract and oil, and calming feverfew, effectively calms irritated, dry skin while strengthening skin's moisture barrier for long-term resilience

Ideal for sensitive skincare, the nourishing oat serum is fragrance-free, paraben-free, alcohol-free, dye-free, phthalate-free, tested on sensitive skin and it's non-comedogenic, so it won't clog pores

From Aveeno, a dermatologist recommended brand use this gentle skin-smoothing and calming serum for 3x the power of oat

Aveeno Positively Radiant Maxglow Infusion Drops With Moisture Rich Soy & Kiwi Complex, Hypoallergenic, Non-Comedogenic, Paraben- & Phthalate-Free Moisturizing Facial Serum, 0.17 Fl. Oz

AVEENO
1651815
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Quick Commerce & resale 6.24

Features

.17-fluid ounce bottle of Aveeno Positively Radiant MaxGlow Infusion Drops with Moisture Rich Soy & Kiwi Complex help give skin a boost of moisture for skin that’s hydrated, soft and dewy

From the dermatologist recommended brand, this soy face serum provides skin with 48 hours of moisturization and a lit-from-within glow, while also helping to even out skin tone and texture

Designed to attract and lock in skin’s moisture, these moisturizer drops are uniquely formulated with Moisture Rich Soy and Kiwi Complex and can be used alone or added to your favorite moisturizer

Moisture boost serum is gentle on skin and hypoallergenic, paraben-free, phthalate-free and non-comedogenic, so it won’t clog pores

Now your skin can light up the room. The Aveeno Positively Radiant Collection is designed to enhance your natural radiance and give you a lit-from-within glow.

Aveeno Calm + Restore Triple Oat Hydrating Face Serum For Sensitive Skin, Gentle & Lightweight Facial Serum To Smooth & Fortify Skin, Hypoallergenic, Fragrance- & Paraben-Free, 1 Fl. Oz (Pack Of 3)

AVEENO
1689150
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
KEMFIT 9.70

Features

1-fluid ounce of Aveeno Calm + Restore Triple Oat Hydrating Face Serum for sensitive and irritated, dry skin to instantly smooth and fortify skin's moisture barrier for healthier looking skin

This lightweight daily facial serum absorbs quickly, leaving skin feeling hydrated after just one use. Plus, 92% agreed that skin felt instantly smooth

The hypoallergenic formula, with Triple Oat Complex, a combination of oat flour, extract and oil, and calming feverfew, effectively calms irritated, dry skin while strengthening skin's moisture barrier for long-term resilience

Ideal for sensitive skincare, the nourishing oat serum is fragrance-free, paraben-free, alcohol-free, dye-free, phthalate-free, tested on sensitive skin and it's non-comedogenic, so it won't clog pores

From Aveeno, a dermatologist recommended brand use this gentle skin-smoothing and calming serum for 3x the power of oat

Top 10 face serums Brands on Amazon

Here is the list of top-rated brands that were evaluated by PM.

Brand Count
Aveeno 6

Top 10 face serums Brands Pie Chart


We've carried out a comprehensive analysis of 12,146 reviews on face serums, using our selection criteria to identify the best options in the categories. Our findings reveal that most customers typically select face serums priced around $26.91, with top brands including and

Our team of expert editors reviewed these high-quality items and handpicked the top 6 face serums for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the categories category. These include and .

We are dedicated to assisting our users in finding the right serums Products based on their needs, saving them considerable time when choosing which face serums to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.