Best Generic Face Serums in 2026

Hydration Hero: Get your daily dose of moisture for soft, smooth, youthful-looking skin; our water-based serum with Hyaluronic Acid seals in hydration for a healthy looking complexion, day and night

Helps Reduce Fine Lines & Wrinkles: Collagen and Peptides help improve the health and overall appearance of skin; this lightweight gel helps regulate oil production and give you a shine-free, balanced complexion

Clinically Proven Results: In a consumer perception study, our moisturizing serum immediately improved skin hydration by 178%, with 100% of panelists reporting an increase in skin moisture levels after just one use

Helps Reduce the Signs of Aging: A potent, yet non-irritating exfoliator powered by a blend of 4 Alpha Hydroxy Acids (Glycolic, Lactic, Tartaric and Malic Acids) to help smooth, brighten & even the appearance of rough, dull-looking skin

Smoother, More Radiant Skin: Gentle enough to be used daily, this AHA formula is balanced with our Skin Saver Complex blend of Hyaluronic Acid, Colloidal Oatmeal, Allantoin, Aloe, Ceramides and Vitamins C + E that helps soothe, nourish and protect

Clinical Results: In a consumer perception study, 82% of panelists noticed an improvement in the overall appearance of their skin after 8 weeks of daily use

Helps Reveal Firmer, Younger-Looking Skin: A Retinol serum for beginners and those with sensitive skin, our formula combines 0.25% pure Retinol and advanced Peptides help to soften the look of fine lines and wrinkles with minimal irritation

Skin Looks Refreshed & Rejuvenated: Balanced with our Skin Saver Complex of Hyaluronic Acid, Vitamins C + E, Aloe, Colloidal Oatmeal, Allantoin and Ceramides to nourish, soothe and comfort the skin

Clinical Results: In a consumer perception study, 91% agreed their skin looked smoother after 4 weeks, and 91% agreed the product was gentle and non-irritating (once their skin acclimated to the product)

Helps Even Skin Tone: A non-irritating, Niacinamide-powered serum that helps reduce the look of dark spots, sun-spots, hyperpigmentation, discoloration and post-acne marks

Effective & Lightweight Formula: Packed with powerful, safe ingredients like Niacinamide, Licorice Root, Golden Kiwifruit and Undecylenoyl Phenylalanine, our dark spot corrector helps reveal a more uniform, healthy-looking complexion

Clinically Proven Results: In a 4-week consumer perception study, 100% of participants reported this face serum helped reduce the appearance of their dark spots and made their complexion look more even-toned; 97% said the product made their complexion look healthier and improved the overall appearance of skin

Skin Saving: Ultra Repair Liquid Recovery contains a blend of skin-saving ingredients, including Ahnfeltia Concinna Extract, Propolis Extract and Avena Sativa (Oat) Kernel Extract to help relieve dryness, reduce redness and calm skin. Sodium Hyaluronate helps boost skin's moisture content, leaving the complexion appearing smoother and less blotchy.

Hydrating: A daily serum used after cleansing and toning to help hydrate and calm skin.

Concentrated: This unique concentrated water base allows for easy absorption into skin.

Helps Brighten and Visibly Firm: Sensitive-skin friendly, our 10% Vitamin C Brightening Serum helps brighten and visibly firm without all the irritation, clogged pores, or smell typical of Vitamin C

Helps Protect Against Signs of Early Aging: This radiance-boosting serum helps defend against surface free radicals that can cause signs of early skin aging and is lightweight, non-comedogenic and won’t leave skin feeling sticky or greasy

Proven Results: 93% said their skin looked brighter and more radiant after 10 days in a consumer perception study with 45 participants

Boosts Skin’s Natural Bounce: First Aid Beauty's Bounce-Boosting Serum with Collagen + Peptides helps preserve youthful-looking skin and soften expression lines with plumping hydration

Lightweight + Safe for Sensitive Skin: The luxurious texture absorbs quickly and layers easily with your AM or PM routine; the serum is also safe for sensitive skin + non-comedogenic so it won’t clog pores

Proven Results: 97% of participants agreed that this product helped smooth appearance of fine lines + wrinkles after 4 weeks in a consumer perception study with 60 participants

Instantly Boosts Moisture: This non-sticky, lightweight hydrating serum instantly boosts moisture and provides 24 hours of hydration for all skin types to look dewy and plump

For Skin that Appears Healthy and Youthful: Get an all-day hydration boost for thirsty skin with this serum that layers well, won’t clog pores and doesn’t leave skin sticky or tacky, thanks to its formula that includes Hyaluronic Acid, Squalane and Colloidal Oatmeal

Proven Results: 96% said their skin felt instantly hydrated after 10 days in a consumer perception study with 45 participants

Two FAB Products, One Bundle: Cleanse your skin without leaving it dry, with our Pure Skin Cleanser, then even your skin tone, with Eye Facial Radiance Dark Spot Serum

Helps Even Skin Tone: Packed with powerful, safe ingredients like Niacinamide, Licorice Root, Golden Kiwifruit and Undecylenoyl Phenylalanine, our Fascial Radiance Dark Spot Serum helps reduce the look of dark spots, sun-spots, hyperpigmentation, discoloration and post-acne marks

Pure Skin Face Cleanser: Try a Deluxe Mini of our sulfate-free and fragrance-free cleanser that’s strong enough to remove makeup, dirt, oil and grime without leaving your skin tight or dry