Best Generic Face Serums in 2026

Daisy
Last Updated: Jul 17, 2026

At a Glance: Our Top Picks for Generic Face Serums

Eve Hansen Anti-Aging Serum Set | Vitamin C Serum, Hyaluronic Acid Serum, Retinol Serum | Brightening Serum, Anti Wrinkle Serum, Dark Spot Corrector for Face, Acne Scars, Pore Minimizer | 3x1 oz
#TOP1
Eve Hansen Anti-Aging Serum Set | Vitamin C
9.6
PM SCORE
Acure, Radically Rejuvenating Serum Stick 100 Vegan Provides AntiAging Support Marula Rose Oil Avocado Oil Hydrates Rejuvenates, Clear, Scented, 1 Ounce
#TOP2
Acure, Radically Rejuvenating Serum Stick 100 Vegan Provides
9.4
PM SCORE
Acure Seriously Soothing Serum Stick 100 Vegan For Dry to Sensitive Skin Blue Tansy Hyaluronic Acid Soothes Hydrates, clear, Unscented, 1 Fl Oz
#TOP3
Acure Seriously Soothing Serum Stick 100 Vegan For
9.4
PM SCORE

* PickSmartly editors independently research, review, and endorse the top products through comprehensive data analysis. We may earn a commission for qualifying purchases made through our product links.

Summary of the Best Generic Face Serums of 2026

Eve Hansen Anti-Aging Serum Set | Vitamin C Serum, Hyaluronic Acid Serum, Retinol Serum | Brightening Serum, Anti Wrinkle Serum, Dark Spot Corrector For Face, Acne Scars, Pore Minimizer | 3X1 Oz

EVE HANSEN
EHT-2019-12
4.20 X 1.50 X 4.00 Inches
0.19 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Eve Hansen 9.86

Features

Top Rated All Naturals Serum Kit - made with the highest quality, most effective natural and organic skincare ingredients, cruelty free, Paraben Free, Formaldehyde Free, Propylene Free . Our kit contains the top selling serums for your skin; Hyaluronic Acid Serum, Retinol Serum 2%, Vitamin C Serum with Vitamin E, Vitamin A, Wildcrafted Green Tea, and Organic Jojoba Oil.

Highly Effective Skin Treatment - Powerhouse Serum trio - Improves skin discoloration, fine lines and wrinkles, uneven skin tone, sagging skin, sun damage, dull skin, acne scars, brown spots and age spots, crows feet, large pore minimizer and eye puffiness.

Repair, Restore and Brighten Skin - Build collagen and skin elasticity with Vitamin C Collagen serum for face and Retinol moisturizer serum.

Hydrate With Pure Hyaluronic Acid Serum - Deliver deep moisture to treat skin irritation and dryness with this skin plumping serum, anti-ageing hydrating serum, and face lift serum.

Discover Beauty The Natural Way – Natural and Organic Ingredients. Cruelty-free. Made in USA. No Sulfates. No Parabens. No Phthalates.

Acure, Radically Rejuvenating Serum Stick 100 Vegan Provides Antiaging Support Marula Rose Oil Avocado Oil Hydrates Rejuvenates, Clear, Scented, 1 Ounce

ACURE
ES1185
1.50 X 1.50 X 3.25 Inches
0.10 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING

Features

YOUR GOAL: Defy Dull Skin

OUR SOLUTION: Stick it to dull skin with this combo of marula oil, rose and avocado. Solid serum stick for easy application.

Formulated for age performance. Easy Application for the ultimate glow

Vegan and certified cruelty-free. Also Paraben free, Sulfate free, Mineral oil free, Petrolatum free and Formaldehyde free

DIRECTIONS: Apply to face and neck as needed. Keep in fridge for a cooling blast

Acure Seriously Soothing Serum Stick 100 Vegan For Dry To Sensitive Skin Blue Tansy Hyaluronic Acid Soothes Hydrates, Clear, Unscented, 1 Fl Oz

ACURE
ES1156
1.50 X 1.50 X 3.25 Inches
0.17 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
AAT Shop 6.22

Features

YOUR GOAL: Soothing Hydration

OUR SOLUTION: Stick it to dry skin with this combo of blue tansy oil, grape seed oil, and hyaluronic acid

Formulated for dry to sensitive. Easy application for the ultimate Glow

Vegan and certified cruelty-free. Also Paraben free, Sulfate free, Mineral oil free, Petrolatum free and Formaldehyde free

DIRECTIONS: Apply to face and neck as needed. Keep in fridge for a cooling blast

Intensive Am/Pm Dark Spot Corrector Treatment - Kojic Acid Dark Spot Remover For Face/Body + Vitamin C Skin Brightening Discoloration Correcting Serum Acne Scar Treatment For Face

FELI NATURALS
12
5.00 X 2.00 X 4.60 Inches
2.00 ounces
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Feli Naturals 5.53

Features

𝗚𝗼 𝗕𝗲𝘆𝗼𝗻𝗱 𝗢𝗻𝗲-𝗧𝗶𝗺𝗲 𝗦𝗽𝗼𝘁 𝗥𝗲𝗺𝗼𝘃𝗮𝗹 ‣ FELI A.M./P.M. Dark Spot Treatment is an advanced dark spot correcting serum & acne spot treatment for face and body that goes beyond average spot removal methods by using a comprehensive multi spot-targeting & deeply hydrating 𝐦𝐨𝐫𝐧𝐢𝐧𝐠 & 𝐧𝐢𝐠𝐡𝐭 treatment to even skin complexion and fade the look of dark spots for revitalizing & restoring aging skin to its radiant, youthful appearance.*

𝗔.𝗠. ☀️ | 𝗩𝗶𝘁 𝗖 & 𝗛𝘆𝗮𝗹𝘂𝗿𝗼𝗻𝗶𝗰 𝗔𝗰𝗶𝗱 𝗕𝗿𝗶𝗴𝗵𝘁𝗲𝗻𝗶𝗻𝗴 𝗦𝗲𝗿𝘂𝗺 𝗳𝗼𝗿 𝗙𝗮𝗰𝗲 ‣ A deeply hydrating & illuminating Vit C and Hyloranic Acid Discoloration Correcting serum infused with antioxidants to deliver key nutrients like Vitamin C, Hyaluronic Acid, Tranexamic Acid, Vitamin E, MSM & Aloe Vera deep into skin’s surface to help illuminate pigmentation and smooth blemishes for more healthy, vibrant skin.*

𝗣.𝗠. 🌑 | 𝗜𝗻𝘁𝗲𝗻𝘀𝗶𝘃𝗲 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗗𝗮𝗿𝗸 𝗦𝗽𝗼𝘁 𝗦𝗽𝗼𝘁 𝗥𝗲𝗺𝗼𝘃𝗲𝗿 𝗳𝗼𝗿 𝗙𝗮𝗰𝗲 & 𝗕𝗼𝗱𝘆 ‣ An extra strength kojic acid serum dark spot corrector for face 𝒂𝒏𝒅 body to target problematic dark spots, brown spots, age spots, sun spots & acne scars with a powerful tone-correcting nutrient blend of Kojic Acid, Lactic Acid, Salicylic Acid, Alpha Arbutin, and 4-Butylresorcinol.*

✓ 𝟯𝗿𝗱 𝗣𝗮𝗿𝘁𝘆 𝗟𝗮𝗯 𝗧𝗲𝘀𝘁𝗲𝗱 | ✓ 𝗛𝗶𝗴𝗵𝗹𝘆 𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗜𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁𝘀 | ✓ 𝟭𝟬𝟬% 𝗩𝗲𝗴𝗲𝘁𝗮𝗿𝗶𝗮𝗻/𝗩𝗲𝗴𝗮𝗻 | ✓ 𝗖𝗿𝘂𝗲𝗹𝘁𝘆 𝗙𝗿𝗲𝗲 | ✓ 𝗣𝗮𝗿𝗮𝗯𝗲𝗻 𝗙𝗿𝗲𝗲 | ✓ 𝗭𝗘𝗥𝗢 𝗦𝘆𝗻𝘁𝗵𝗲𝘁𝗶𝗰 𝗗𝘆𝗲𝘀 𝗼𝗿 𝗙𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲𝘀

𝑬𝒔𝒑𝒂ñ𝒐𝒍: acido hialuronico puro para rostro, acido tranexamico, crema para las manchas de la cara, crema para manchas en la cara, cremas para manchas rostro, crema para las arrugas de la cara, crema aclaradora para rostro

✓ Aluminum Free ✓ Mercury Free ✓ Formaldehyde Free

✓ Gluten Free ✓ Artificial Color Free

(searched by: hyloranic acid serum hylarounic acid serum brightening serum hylauric acid serum vit c serum vit c serum for face hydraulic acid serum for face hydrolaunic acid face serum antioxidant serum for face discoloration correcting serum retinoid serum for face serum vitamin c sun damaged skin repair skin clearing serum skin discoloration repair cremas para manchas rostro)

Acure Seriously Soothing Solid Serum 3 In 1, 100% Vegan, For Dry To Sensitive Skin, Blue Tansy & Black Currant, Multi-Functional - Spot Treatment, Hydrating Facial & Cleansing Balm, White, 1.7 Fl Oz

ACURE
EJ1157
2.00 X 2.00 X 2.00 Inches
0.20 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
iHerb LLC 9.83

Features

YOUR GOAL: Soothing Hydration

OUR SOLUTION: Multi-functional solid serum concentrate with blue tansy and black currant is 3 products in 1. Makeup removing gentle cleansing balm. Relieves chapped face and body spots (great for hands!). Mega hydrating facial treatment

Formulated for dry to sensitive skin. Multi purpose serum concentrate for glowing skin.

Vegan and certified cruelty-free. Also Paraben free, Sulfate free, Mineral oil free, Petrolatum free and Formaldehyde free

DIRECTIONS : As CLEANSING BALM: Massage into skin, especially in areas with makeup, until product melts to oil consistency. Rinse with water and wipe off with a warm washcloth. As SPOT TREATMENT: Apply small amount to problem dry spot. Massage until turns to oil consistency. As a FACIAL TREATMENT: Apply to face and allow to set. Wipe with warm washcloth if desired.

Josie Maran Argan Milk Devotion Intensive Hydrating Eye Serum - Improve The Look Of Fine Lines And Coarse Wrinkles Around The Eye Area (15 Ml | 0.5 Fl. Oz.)

JOSIE MARAN
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Shop, Buy & Ship 9.82

Features

Argan Milk Devotion harnesses the nourishing power of Pure Argan Milk Intensive Hydrating Treatment and a proprietary complex of naturally-based actives that improve the look of fine lines and coarse wrinkles around the eye area.

The light, silky, hydrating milk treatment absorbs quickly for an instant lifting and line-smoothing effect while the natural cushion around your eye area is enhanced for a plump, supple, radiant look.

Apply a small dose of Devotion to the eye area on freshly cleansed face day and night. Follow with Pure Argan Milk Intensive Hydrating Treatment. This 360 degree treatment serum is safe to use around the entire eye area.

Josie Maran believes in cosmetics with a conscience. That is why Devotion Eye Serum is cruelty free, vegan, paraben free, sulfate free, gluten free, phthalate free, synthetic fragrance free, mineral oil free, formaldehyde free, and peg free.

In a clinical study: After 4 weeks, 100% of subjects experienced a significant improvement in crow’s feet fine line wrinkle texture.

Top 10 face serums Brands on Amazon

Here is the list of top-rated brands that were evaluated by PM.

Brand Count
Acure 3
Eve Hansen 1
Feli Naturals 1
Josie Maran 1

Top 10 face serums Brands Pie Chart


We've carried out a comprehensive analysis of 4,221 reviews on face serums, using our selection criteria to identify the best options in the categories. Our findings reveal that most customers typically select face serums priced around $29.14, with top brands including and

Our team of expert editors reviewed these high-quality items and handpicked the top 6 face serums for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the categories category. These include and .

We are dedicated to assisting our users in finding the right serums Products based on their needs, saving them considerable time when choosing which face serums to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.