Best Generic Face Serums in 2026

Skincare + Makeup Primer Hybrid - The Glow Recipe Watermelon Glow Niacinamide Dew Drops is a face serum for your face to help deliver glowing skin instantly and over time. This glow serum helps reduce hyperpigmentation or dark spots without leaving a gray cast, revealing glowing skin without mica, glitter, or pearls.

The Power of Niacinamide - This vitamin and antioxidant helps even out skin tone, work as a hyperpigmentation treatment, and support the skin barrier while acting as a pore minimizer.

Skin Quenching Hydrating Serum - This amino acid and vitamin C packed watermelon glow intensely hydrates while fighting against free radical damage. A combination of hyaluronic acid, Vitamin E and moringa oil, soothes skin and quenches thirst.

Antioxidant-Rich Plum - Kakadu Plum contains one of the highest concentrations of Vitamin C (100x of an orange!) to help firm the look of fine lines and wrinkles. Illawarra Plum has a high concentration of anthocyanins (7x more than blueberries!). Burdekin Plum contains minerals like magnesium, calcium, zinc, & potassium, and a powerful combination of anthocyanins and natural Vitamin C to defend skin.

Hyaluronic Acid Serum - A powerful blend of multi-weight hyaluronic acids (ultra-low, low, medium, high, ultra-high molecular weights) that deeply hydrates layers of skin for plump, bouncy glowing skin.

Vegan Collagen & Silk Protein - This facial serum contains potent, plant-based, skin firming powerhouse ingredients that help support a healthy-looking skin barrier by guarding against free radicals and hydrating glowing skin.

Beauty Travel Skincare + Highlighter Makeup Primer - Glow Niacinamide Dew Drops is a facial brightening serum that helps reduce hyperpigmentation and dark spots for a glowing skin. Its travel size makes it a beauty essential for your skincare kit!

The Power of Niacinamide - This vitamin and antioxidant helps even out skin tone, work as a hyperpigmentation treatment, support the skin barrier, and minimize pores

Mini Skin Hydrating Serum - This amino acid, vitamin c formula is infused with watermelon extract, Hyaluronic Acid, Vitamin E and moringa oil to reveal a dewy glow

Reduce Visible Redness - This soothing, calming and hydrating serum for face supports the skin barrier and is designed to target dehydration, irritation, and redness. Combines skin moisturizer ingredients with ceramide-5 and rice milk.

Ceramides Skin Care Facial Serum - Ceramide-5 contains five skin-identical ceramides that help reduce redness by supporting skin barrier health. Each ceramide works to maintain moisture and support barrier function - relieving skin of discomfort and preventing redness from dehydration.

Lightweight Night & Day Face Serum - Switch to gentle beauty products with this lightweight, milky texture wraps sensitive skin in a healing layer of actives to restore skin to its natural, healthy state. This skin serum is made to target dehydration, irritation, and redness.

Clarifying Face Serum - Gently smooth texture, clear breakouts, and refine pores, while calming skin with our most powerful, yet gentle daily clarifying AHA BHA salicylic acid serum.

Hydrating & Retexturizing - Succinic acid helps visibly soothe & decongest your skin. These clarifying qualities combine with soothing bisabolol and hyaluronic acid for a hydrating serum.

Salicylic Acid Exfoliating Serum Designed to Minimize Irritation - 2% Encapsulated Salicylic Acid (BHA) is closer to skin’s pH level. This encapsulated form of salicylic acid gently dissolves blemish-causing buildup and balances oil with minimized irritation to act as a visible pore reducer and smoothing face serum.

Meet the best-selling serum & moisturizer duo that hydrates and creates a mega-glow both instantly and over time with Watermelon Glow Niacinamide Dew Drops & Watermelon Glow Pink Juice Moisturizer in the travel-friendly mini size.

Niacinamide - An antioxidant-rich form of Vitamin B3 that reduces the look of hyperpigmentation & pores.

Watermelon - Hydrates, delivers essential vitamins and amino acids, and visibly improves skin tone.

Powered by Impurity-Clearing Jojoba: Odacité Jo+L Clogged Pores Serum Concentrate targets congestion and skin impurities to clarify and minimize the appearance of pores. 0.17 fl oz bottle.

Ingredient Power: Jojoba has a disjunctive chemical structure similar to the natural oils found in healthy human skin, so it readily absorbs into the skin to target clogged pores. Our organic Lavender, grown in France, has exceptional properties that help to cleanse the skin of pore-clogging impurities.

Application Uses & Tips: For an intensive solution, apply 2-3 drops directly on cleansed skin. Or supercharge your moisturizer and mix in 2-3 drops with your daily dose of crème.

ACNE-PRONE SKIN SOLUTION: Formulated to absorb deeply, Bl+C Pimples Serum Concentrate is an active serum for improving the appearance of clogged pores, pimples, hormonal acne, and blemishes.

ESSENTIAL OILS: Clear skin with purifying black cumin oil, cajeput oil and Vitamin E oil. Bl+C Pimples Serum Concentrate controls breakouts without overdrying, making it a great spot treatment for oily skin. Don’t dry your skin out with other brands that contain alcohol or other contents that leave your skin dehydrated and irritated. Odacité specially formulated Bl+C Pimples Serum Concentrate to provide adequate moisturization, while helping you achieve blemish-free skin.

100% NATURAL SKIN CARE: Bl+C Pimples Serum Concentrate is gluten-free, Vegan & cruelty-free, paraben-free, 100% pure plant-based and toxin-free. Aromatherapy is an added benefit - cajeput is known to promote clear thoughts and liveliness. This all-natural formula will leave acne-prone skin feeling detoxified, clear and smooth.

Discover the ultimate glow recipe for brighter, tigher skin with the proven power of RoC Vitamin C Serum and Vitamin C Cream duo formulated with a 10% Vitamin C Blend bursting with potency.

MULTI-TASKING GLOW SERUM: Reveal visibly smoother luminous skin with our lightweight serum. Supercharged with a blend of Vitamin C & energizing nonapeptide to make tired, dull skin look glowing & tight + combat visible effects of environmental stressors.

SERUM RESULTS: Experience clinically proven benefits. Instantly, skin is visibly radiant. In 1 week, skin looks brighter & texture is visibly improved. In 4 weeks, skin appears tighter, discoloration is visibly reduced, & elasticity appears restored.

Made to improve the radiance of all skin types, this silky non-sticky gel serum’s Vitamin C encapsulation technology treats and prevents dark spots over time without any harsh irritation.

5 Forms of Vitamin C - Reduce dullness & even skin tone. Our serum includes a stable encapsulated form that delivers optimal potency, gently releasing overtime while minimizing irritation.

Guava Extract & Seed Oil - Rich in vitamin C & antioxidants to protect against free radical damage.

Give your skin the ultimate glow-up with this watermelon-powered routine. This trio hydrates, smooths, and visibly brightens your skin for a reflective, glowing look.

Watermelon Glow PHA + BHA Pore-Tight Toner - Hydrating toner packed with essential vitamins and amino acids to help soothe skin & lock in moisture. PHA provides a gentle exfoliation for softer, smoother skin while Willow Bark, a natural form of BHA, works to unclog and decongest pores.

Watermelon Glow Pink Juice - This oil-free moisturizer hydrates, soothes, and perfectly preps skin for makeup, while antioxidants protect against environmental stressors to ward off fine lines and dark spots.

Powered by Antioxidant-Rich Rosehip and Ylang-Ylang: Concentrated with potent biological actives, Odacité Ro+Y Deep Wrinkles Serum Concentrate nourishes skin, providing the support it needs to look plump, beautiful, and youthful, while diminishing the appearance of deep wrinkles. 0.17 fl oz bottle.

Ingredient Power: One of the most revitalizing oils, our Rosehip Oil is full of vitamins, antioxidants, and essential fatty acids to visibly reduce signs of aging. Our Ylang-Ylang Oil pairs synergistically with Rosehip to enhance antioxidant activity, helping improve the appearance of aging skin.

Application Uses & Tips: For an intensive solution, apply 2-3 drops directly on cleansed skin. Or supercharge your moisturizer and mix in 2-3 drops with your daily dose of crème.

Hydrate & Soothe - A lightweight, juicy vitamin c serum for your face that retexturizes, hydrates and soothes the skin for a luminous, glowing complexion. Vitamin C and absorbic acid is ideal for glowing skin.

Combat Hyperpigmentation & Scarring - Pineapple, a potent form of natural Vitamin C, AHA, and bromelain enzymes smooths, and hydrates skin while visibly fading dark spots, acne scars, and hyperpigmentation. Ascorbic Acid evens out skin tone while visible reducing signs of premature aging, and Hyaluronic Acid instantly quenches thirsty dry skin.

Glass Skin Status - This Vitamin C face serum is Inspired by the K-beauty trend of "Glass Skin," the Pineapple-C Bright Serum contains 22% pineapple juice, pure Ascorbic Acid, and stable 3-O-Ethyl Ascorbic acid to reveal a poreless, translucent, and illuminated complexion so reflective skin appears like glass.

Powered by Botanical Actives: Odacité All Embracing Hydrating Serum is an Amethyst-infused serum that envelops the skin in a sublime veil of hydration and boosts radiance. Powered by a concentration of botanical actives like watermelon, oatmeal, and hibiscus. 1.69 fl oz bottle.

Ingredient Power: Hydrate and activate glow with hydrating Watermelon Seed Oil, nourishing Apricot Oil, comforting Oatmeal, radiance-boosting Hibiscus flowers, soothing Calendula, and the calming crystal energy of Amethyst.

Great for Gua Sha: The Oatmeal infusion gives this serum the perfect glide for your Gua Sha without pulling the skin.

Silicone-Free Blurring Primer - The all-in-one silicone-free skin care + makeup primer is here! This brightening serum instantly blurs & smooths skin for a natural, soft, pore-free & satin finish. Formulated with clinically effective salicylic acid, tapioca, rice, and strawberry enzyme to absorb excess oil, while leaving a glowing skin with this oil-free pore filler primer + antioxidant serum hybrid.

Pore Blurring Key Ingredients - This facial skin care serum is infused with plant-derived tapioca, rice, and strawberry leaf extract to absorb excess oil and minimize pores without any clogging. Its encapsulated BHA & strawberry enzyme face oils allows this hydrating serum to smooth uneven texture, blur pores both instantly, and refine them over time.

Pore Minimizer for Face, Real Clinical Results - 100% of users agreed Strawberry Blur Drops makeup primer & face serum for glowing skin minimized the appearance of pores after 4 weeks* *Based on a study of 35 users after 4 weeks. This glowing face brightening serum with bha toner + bha exfoliant properties will ease your makeup and facial skin care products for a seamless application.

Boost radiance, treat dark spots & reveal plump, hydrated skin with the powerful pairing of Guava Vitamin C Dark Spot Serum + Plum Plump Hyaluronic Serum.

Guava Vitamin C Dark Spot Serum - Brighten dark spots & even skin tone with our new clinically advanced Guava Vitamin C Dark Spot Serum, a potent brightening serum that treats & prevents dark spots.

Powerhouse Ingredients - Combined with vegan collagen and vegan silk protein, this lightweight, oil-free serum deeply hydrates dry, dehydrated skin and diminishes the appearance of visible fine lines for healthy, bouncy, youthful skin. Infused with 5 forms of vitamin C, guava, and tranexamic & ferulic acids for glowing, even-toned skin.

Target dark spots & reveal an instant glow with the powerful pair of Guava Vitamin C Dark Spot Serum + Watermelon Glow Niacinamide Dew Drops. Infused with 5 forms of vitamin C, guava, and tranexamic & ferulic acids for glowing, even-toned skin.

Watermelon Glow Niacinamide Dew Drops - Reveal a dewy glow instantly and over time with this niacinamide-infused highlighting serum, formulated without mica, glitter, or pearls.

This first of its kind highlighting skincare + makeup hybrid helps visibly brighten skin and deliver an effortless glow instantly and over time, while helping to reduce hyperpigmentation and without leaving a gray cast.

Your New Favorite Hyaluronic Acid Hydrating Face Moisturizer & Anti Wrinkle Serum - Plump & balance skin hydration with organic, anti aging skin care for tightening and lifting skin. This vegan face moisturizer and hydrating serum fill each skin layer with long-lasting hydration for a dewy glow.

Antioxidant-Rich Plum Formula - Three antioxidant-rich plums that hydrate, nourish, and rejuvenate dry skin instantly with hyaluronic acid for an intense hydration and youthful appearance - making this polyglutamic acid daily moisturizer and serum perfect for reducing the look of fine lines & wrinkles.

Powerhouse Vegan Collagen & Silk Skin Protein - Plant-based, skin firming ingredients such as Vitamin B5 to hydrate, soothe & rejuvenate dry skin and support a healthy-looking skin barrier by guarding against free radicals for maximum all-day skin hydration.

This powerful hydrating duo set is packed with 5 molecular weights of hyaluronic acid & 3 types of antioxidant-rich plum for intense, juicy hydration and plump, glowing skin.

Hyaluronic Acid Serum - A powerful blend of multi-weight hyaluronic acids (ultra-low, low, medium, high, ultra-high molecular weights) that deeply hydrates layers of skin for plump, bouncy glowing skin.

Your New Favorite Hydrating Face Moisturizer - Hydrate, plump & balance skin with our new hyaluronic acid whipped plum cream moisturizer that fills each skin layer with long-lasting, plumping hydration for a dewy glow. Skin-balancing. Quick-absorbing. Non-greasy.

Ceramides Avocado Facial Serum - Ceramide-5 contains five skin-identical ceramides that help reduce redness by supporting skin barrier health. Each ceramide works to maintain moisture and support barrier function - relieving skin of discomfort and preventing redness from dehydration.

Hydrating & Retexturizing Strawberry Serum - Succinic acid helps visibly soothe & decongest your skin. These clarifying qualities combine with soothing bisabolol and hyaluronic acid for a hydrating serum.

Avocado Butter & Avocado Extract - Antioxidant-rich ingredients packed with Oleic and linoleic acids to effectively smooth and acts as a moisturizer for dry skin in this serum face moisturizer. This skincare serum also contains allantoin, an effective skin protectant that moisturizes and smooths skin. Rice Milk enhances naturally soothing and hydrating properties into facial skin care products.

Cream was made to improve the glow of all skin types. It’s silky, non-sticky gel serum’s Vitamin C encapsulation technology, treats and prevents dark spots over time without any severe irritation.

5 Types of Vitamin C reduce dullness & even skin tone. This gel like serum includes an even condensed form that delivers optimal potency, gently releasing overtime while minimizing irritation.

Guava Extract & Seed Oil - Rich in vitamin C & antioxidants to protect against free radical damage.

Cream was made to improve the glow of all skin types. It’s silky, non-sticky gel serum’s Vitamin C encapsulation technology, treats and prevents dark spots over time without any severe irritation.

5 Types of Vitamin C reduce dullness & even skin tone. This gel like serum includes an even condensed form that delivers optimal potency, gently releasing overtime while minimizing irritation.

Guava Extract & Seed Oil - Rich in vitamin C & antioxidants to protect against free radical damage.

Cream was made to improve the glow of all skin types. It’s silky, non-sticky gel serum’s Vitamin C encapsulation technology, treats and prevents dark spots over time without any severe irritation.

5 Types of Vitamin C reduce dullness & even skin tone. This gel like serum includes an even condensed form that delivers optimal potency, gently releasing overtime while minimizing irritation.

Guava Extract & Seed Oil - Rich in vitamin C & antioxidants to protect against free radical damage.

Plum Serum + Watermelon Dew Drops Duo - Deeply hydrate & glow with this pair of best-sellers: Plum Plump Hyaluronic Serum + Watermelon Glow Niacinamide Dew Drops.

Watermelon Glow Niacinamide Dew Drops - Reveal a dewy glow instantly and over time with this niacinamide-infused highlighting serum, formulated without mica, glitter, or pearls.

This first of its kind highlighting skincare + makeup hybrid helps visibly brighten skin and deliver an effortless glow instantly and over time, while helping to reduce hyperpigmentation and without leaving a gray cast.