Best Generic Face Serums in 2026

Daisy
Last Updated: Jul 17, 2026

At a Glance: Our Top Picks for Generic Face Serums

Olay Regenerist Micro-Sculpting Serum, 2-Pack, Ultra-Lightweight Anti-Aging Moisturizer, 100ml (3.4 FL OZ) Total
#TOP1
Olay Regenerist Micro-Sculpting Serum, 2-Pack, Ultra-Lightweight Anti-Aging Moisturizer,
9.8
PM SCORE
Face Moisturizer by Olay, Regenerist Fragrance Free Light Gel Regenerating Serum, 1.7 fl oz
#TOP2
Face Moisturizer By Olay, Regenerist Fragrance Free Light
9.8
PM SCORE
Olay Regenerist Retinol Face Serum, Retinol 24 Night Face Serum, 1.3oz + Whip Face Moisturizer Travel/Trial Size Gift Set
#TOP3
Olay Regenerist Retinol Face Serum, Retinol 24 Night
9.7
PM SCORE

* PickSmartly editors independently research, review, and endorse the top products through comprehensive data analysis. We may earn a commission for qualifying purchases made through our product links.

Summary of the Best Generic Face Serums of 2026

Market Overview
Generic Face Serums Reviewed
  • Reviews Analyzed: 14952 Items
  • PM Avg. Rating: 8.4 / 10
19 Products Evaluated
  • Highest Price: $59.48
  • Lowest Price: $9.97
  • Avg. Price: $24.29

Olay Regenerist Micro-Sculpting Serum, 2-Pack, Ultra-Lightweight Anti-Aging Moisturizer, 100Ml (3.4 Fl Oz) Total

OLAY
5TFDTR
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Twelve Fourteen Goods 5.57

Features

Pack of 2: 50 mL (1.7 FL OZ) Each; 100 mL (3.4 FL OZ) Total.

Micro-Sculpting Serum anti-aging, ultra-lightweight creamy moisturizer provides day 1 results leaving skin hydrated and smooth.

This exclusive Olay Serum is dermatologically tested, non-comedogenic (does not clog pores), fast-absorbing and non-greasy.

Hydrates to regenerate volume and shape across skin's surface, recommended as a face moisturizer.

HELPS TAKE YEARS OFF YOUR SKIN AGE: Skin that appears firmer after 5 days; within 2 weeks skin renewal rate is improved.

Face Moisturizer By Olay, Regenerist Fragrance Free Light Gel Regenerating Serum, 1.7 Fl Oz

OLAY
W-SC-2175
1.60 X 1.77 X 5.12 Inches
1.70 ounces
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Inventory Oasis 9.89

Features

Olay's Hydrating Serum is a Light Gel Face Moisturizer with Advanced Anti-Aging Ingredients for Visibly Smoother Skin Starting Day 1

Regenerates Surface Cells While Restoring Skin’s Elasticity with Plumping Hydration

After Just 4 Weeks, Skin’s Appearance is Firmer and Appearance of Fine Lines and Wrinkles are also Improved

Amino-Peptide Complex II, this Formula is Designed to Deliver Moisturizing Ingredients 10 Layers Deep into the Skin's Surface

Fragrance-Free, Non-Greasy and Fast-Absorbing

Olay Regenerist Retinol Face Serum, Retinol 24 Night Face Serum, 1.3Oz + Whip Face Moisturizer Travel/Trial Size Gift Set

OLAY
OLAY
3.31 X 3.31 X 5.56 Inches
0.08 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Imagined Essentials 9.64

Features

OVERNIGHT MOISTURIZING MAGIC: Indulge your skin with our nighttime hydrating facial serum featuring Olay's Vitamin B3 + Retinol Complex to work wonders while you sleep

SKIN QUENCHING SERUM: Our ultra-lightweight hydrating formula absorbs quickly to deliver anti-aging ingredients deep in your skin's surface for overnight regeneration

REVOLUTIONARY RETINOL: Our unique Vitamin B3 + Retinol Complex works at night to deliver remarkable skin benefits with virtually no irritation

OVERNIGHT REJUVENATION: Apply before bedtime to wake up to smooth and brighter skin

NIGHTIME BEAUTY BENEFITS: Hydrates your skin for 24 hours with visible improvements in fine lines & wrinkles, smoothness, brightness, firming, dark spots, and pores.INCLUDES A TRIAL SIZE: Try 1 week of Olay Regenerist Whip Fragrance Free Face Moisturizer

Face Serum By Olay Regenerist Miracle Boost Concentrate Advanced Anti-Aging Fragrance-Free, 1 Ounce

OLAY
10075609195355
1.58 X 2.05 X 5.24 inches
0.06 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Your Favorite Brand Names 9.84

Features

Miracle Boost Concentrate is an Advanced Anti-Aging, Ultra-Lightweight Formula Booster Which is Designed For Use With a Regenerist Moisturizer

Delivers 60% More Anti-Aging Ingredients When Paired with Olay Regenerist Micro-Sculpting Cream

Infused with Advanced Amino-Peptide Complex II, Olay Regenerist Miracle Boost Concentrate face booster Enhances Skin’s Absorbency with Hydration

Helps Reduce the Look of Fine Lines and Wrinkles By Boosting Skin’s Natural Surface Cell Regeneration

Fragrance-Free Formula with a Consistency and Feel of a Face Serum

Olay Regenerist Whip Face Moisturizer With Sunscreen Spf 40, 1.7 Fl Oz

OLAY
B07S4CV67J
1.54 X 2.05 X 6.10 Inches
0.11 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

HYDRATION AND PROTECTION POWER COUPLE: Regenerist Whip Face Moisturizer with sunscreen SPF 40 provides the sun protection dermatologists recommended with a light as air feel.

LIGHT AS AIR SPF 40: Delightfully whipped, our unique formula doesn't feel heavy or leave a greasy residue like typical SPF face products, resulting in a light, breathable finish

SCIENCE MEETS BEAUTY: Formulated with advanced Amino-Peptide Complex II, this moisturizer hydrates to improve your skin's elasticity, so you get firmer-looking skin that's protected from broad-spectrum UVA/UVB rays

YOUR DAILY TO-DO: Apply this facial sunscreen moisturizer every morning after cleansing and before you put on makeup

A WIN FOR YOUR SKIN: Sun protection plus deep hydration that will diminish the look of fine lines and wrinkles

Face Serum By Olay, Skin Refreshing Serum Stick With Sake Kasu And Vitamin B3, 0.47 Fl Oz

OLAY
B07S381KH9
1.46 X 2.21 X 4.49 Inches
0.03 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
B'H 9.86

Features

STICK WITH US: Our unique Serum Stick form delivers instant, deep hydration in an easy-to-apply, mess-free form for radiant, glowing skin

GLIDE & GLOW: Our Refreshing Pressed Serum Stick glides on easily thanks to its unique texture, leaving skin feeling soft and nourished

RERESHING AND SUPER CONCENTRATED: Serious hydration that lasts 24 hours for skin that feels refreshed, with Vitamin B3 + Sake Kasu, the Japanese miracle ingredient, known for its amino acids and antioxidants that revive and reinvigorate your skin

OH-SO-EASY TO APPLY: Before your moisturizing & makeup routine, simply glide the Serum Stick over your freshly-cleansed face for a surge of refreshing hydration

NOW THAT'S TRULY REFRESHING: Intense hydration that leaves skin instantly refreshed and revitalized, giving you that gorgeous glow you're going for

Olay Vitamin C + Peptide 24 Serum - 1.3 Fl Oz

OLAY
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Health4life LLC 9.93

Features

VITAMIN C FACE SERUM: Facial serum with expertly formulated Vitamin C + Peptides to deliver brighter, hydrated skin LIGHT & REFRESHING: Citrus-scented, soft, ultra-lightweight formula that works well under makeup and absorbs quickly with no greasy or sticky residue

FRESH SQUEEZED INGREDIENTS: This formula, crafted with Vitamin C, Vitamin B3 and Lactic Acid, visibly brightens and hydrates skin

RADIANCE DAY & NIGHT: Smooth evenly over cleansed face and neck both morning and night. Use SPF in the daytime to protect your radiant skin

HEALTHY GLOW: In 1 day, you will have skin that looks visibly more hydrated. 1 month in, your skin will appear more even and have a healthy, brightened glow

CLEAN INGREDIENTS: This Dermatologist tested moisturizer is made without parabens, phthalates, synthetic dyes or mineral oils

Olay Vitamin C + Peptide 24 Brightening Face Serum + Whip Moisturizer Travel/Trial Size Gift Set

OLAY
FJFIEJFOK1952
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

VITAMIN C FACE SERUM: Facial serum with expertly formulated Vitamin C + Peptides to deliver brighter, hydrated skin

LIGHT & REFRESHING: Citrus-scented, soft, ultra-lightweight formula that works well under makeup and absorbs quickly with no greasy or sticky residue

FRESH SQUEEZED INGREDIENTS: This formula, crafted with Vitamin C, Vitamin B3 and Lactic Acid, visibly brightens and hydrates skin

RADIANCE DAY & NIGHT: Smooth evenly over cleansed face and neck both morning and night. Use SPF in the daytime to protect your radiant skin.

HEALTHY GLOW: In 1 day, you will have skin that looks visibly more hydrated. 1 month in, your skin will appear more even and have a healthy, brightened glow.

CLEAN INGREDIENTS: This Dermatologist tested moisturizer is made without parabens, phthalates, synthetic dyes or mineral oils

INCLUDES A TRIAL SIZE: Try 1 week of Olay Regenerist Whip Fragrance Free Face Moisturizer

Olay Regenerist Max Hydration Serum With Hyaluronic Acid, 1.3 Oz

OLAY
0.19 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
CosmeticRX 9.85

Features

HYALURONIC ACID FACE SERUM: This lightweight facial serum, formulated with Hyaluronic acid, penetrates the surface of your skin to deliver deep hydration for a dewy glow

YOUR SERUM MAXIMIZED: This fragrance-free, fast-absorbing facial serum glides under your moisturizer or makeup, and won't leave you feeling sticky or greasy

2X THE HYALURONIC ACID*: Created with our max concentration of Skin-Energizing Complex and 2X the Hyaluronic Acid *vs. Olay Deep Hydration Serum

BEFORE YOU MOISTURIZE: For best results, apply a generous and even layer of this serum on your skin day and night before your moisturizer

HYDRATION TO THE MAX: Provides long-lasting hydration for a dewy, healthy glow

WHEN LESS IS MORE: Made without fragrance, parabens, phthalates, mineral oil, or synthetic dyes

Olay, Regenerist Retinol 24 Max Night Serum, 1.3 Fl Oz

OLAY
OLAYRETINOLNIGHTSERUM_MAX_1.3OZ
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Welcome Wellness 9.91

Features

Fragrance-free face serum: this fragrance-free serum absorbs quickly so you're not left with a greasy feeling (or pillow)

Fragrance-free, non-greasy formula

Suitable for nightly use

Absorbs quickly for immediate results

Olay Collagen Peptide 24 Max Serum - Fragrance Free - 1.3 Fl Oz

OLAY
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
healthmaxx12 9.94

Features

COLLAGEN PEPTIDE TO THE MAX: Our expertly formulated Collagen Peptide 24 Serum is now available in MAX concentration with 2X* the Collagen Peptide (*vs base Collagen Peptide 24)

FRAGRANCE-FREE & SMOOTH: Ultra light weight and quick-absorbing to leave skin feeling smooth with no sticky or greasy residue, and comes with a dropper for clean and precise application

EXPERT FORMULATION: Unlike most Collagen molecules in skincare that sit on the top of your skin, our expert formulation delivers powerful ingredients like Collagen Peptide and Vitamin B3 deep into skin’s surface

MAX OUT YOUR SERUM: Use as your daily serum. Smooth evenly over cleansed face and neck both morning and night before your moisturizer.

INSTANT RESULTS: Instantly hydrates to visibly firm skin and provide 24 hours of hydration. And with 2 weeks of use facial contours will be visibly tightened and skin will look more supple.CLEAN FORMULA: No Fragrance, parabens, phthalates, mineral oil and synthetic dyes

Olay Regenerist Regenerating Serum 1.7 Oz

OLAY
U075609007415-4
0.11 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Stam Sales 9.93

Features

Olay's hydrating serum is a light gel face moisturizer with advanced anti-aging ingredients for visibly smoother skin starting day 1

Regenerates surface cells while restoring skin’s elasticity with plumping hydration

Non-greasy and fast-absorbing

Olay Salicylic Acid Serum, Exfoliating Booster, Fragrance-Free, 1.0 Oz

OLAY
0.06 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

BOOST YOUR SKINCARE: Add a little boost to your skincare with OLAY’s exfoliating formula

FAST ABSORBING: This fragrance-free, lightweight, and creamy serum adds an extra oomph to any skin care regimen

SIMPLY POWERFUL: This Booster Serum is crafted with only 13 ingredients, including Salicylic Acid and Glycerin, for a simply powerful skincare experience

USE BEFORE MOISTURIZER: To use, smooth evenly over your cleansed face once a day before applying moisturizer

EXFOLIATING SERUM: Pair this exfoliating serum with your favorite moisturizer for your personalized skincare routine

New Olay Vitamin E Oil Serum, Nourishing Hydration Booster, Fragrance-Free, 1.0 Oz

OLAY
4.65 X 1.73 X 1.57 Inches
0.19 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

BOOST YOUR SKINCARE: Add a little boost to your skincare with OLAY’s nourishing hydration booster

CLEAR DIFFERENCE: This fragrance-free, clear oil adds an extra oomph to any skincare regimen

VITAMIN E OIL: This Booster Serum uses only 2 ingredients, for a simply powerful skincare experience

USE BEFORE MOISTURIZER: To use, smooth evenly over your cleansed face once a day before applying moisturizer

HYDRATING SERUM: Pair with your favorite moisturizer for your personalized skincare routine

Olay Regenerist Advanced Anti-Aging Regenerating Serum 1.70 Oz

OLAY
I0041784
1.60 X 1.60 X 5.10 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
MVP Products & Supplies 5.01

Features

Olay's hydrating serum is a light gel face moisturizer with advanced anti-aging ingredients for visibly smoother skin starting day 1

Regenerates surface cells while restoring skin’s elasticity with plumping hydration

After just 4 weeks, skin’s appearance is firmer and appearance of fine lines and wrinkles are also improved

Olay Coconut Oil Serum, Nourishing Antioxidant Booster, Fragrance-Free, 1.0 Oz

OLAY
0.06 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

BOOST YOUR SKINCARE: Add a little boost to your skincare with OLAY’s nourishing, antioxidant formula

CLEAR DIFFERENCE: This fragrance-free, clear oil adds an extra oomph to any skincare regimen

COCONUT OIL SERUM: This Booster Serum uses only 2 ingredients, for a simply powerful skincare experience

USE BEFORE MOISTURIZER: To use, smooth evenly over your cleansed face once a day before applying moisturizer

NOURISHING SERUM: Pair this nourishing, antioxidant-rich serum with your favorite moisturizer for your personalized skincare routine

#TOP17
Best For Tone

Olay Regenerist Max Tone Serum With Vitamin C, 1.3 Oz

OLAY
0.08 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
RL BRANDED DISTRIBUTIONS 7.79

Features

VITAMIN C FACE SERUM: This lightweight facial serum, formulated with Vitamin C, penetrates the surface of your skin to deliver tone correction, leaving you looking bright and even

YOUR SERUM MAXIMIZED: This fragrance-free, fast-absorbing facial serum glides under your moisturizer or makeup, and won't leave you feeling sticky or greasy

2X THE VITAMIN C*: Created with our max concentration of Skin-Energizing Complex and 2X the Vitamin C *vs. Olay Tone Correction Serum

BEFORE YOU MOISTURIZE: For best results, apply a generous and even layer of this serum on your skin day and night before your moisturizer

RADIANCE TO THE MAX: Visibly fades spots and evens look of skin tone

WHEN LESS IS MORE: Made without fragrance, parabens, phthalates, mineral oil, or synthetic dyes

Olay Regenerist Brightening Vitamin C Serum - 1.3 Fl Oz

OLAY
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
The Karmina Company 5.79

Features

BRIGHTENING + VITAMIN C SERUM: Facial serum hydrates to visibly brighten skin

TARGETED GLOW: A powerful, fragrance-free and fast-absorbing Brightening Complex in a dropper for precise application

VITAMINS C, B5, and B3: This formula with ingredients like Vitamin C and Glycerin, brightens and hydrates skin

DAY OR NIGHT: After cleansing and before your moisturizer, smooth evenly over cleansed face and neck

#TOP19
Best For Olay

Olay Regenerist Regenerating Serum 1.7 Oz (Pack Of 5)

OLAY
PPAX1219710
6.00 X 6.00 X 10.00 Inches
2.00 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING

Features

Olay's hydrating serum is a light gel face moisturizer with advanced anti-aging ingredients for visibly smoother skin starting day 1

Regenerates surface cells while restoring skin’s elasticity with plumping hydration

Non-greasy and fast-absorbing

Top 10 face serums Brands on Amazon

Here is the list of top-rated brands that were evaluated by PM.

Brand Count
Olay 19

Top 10 face serums Brands Pie Chart


We've carried out a comprehensive analysis of 14,952 reviews on face serums, using our selection criteria to identify the best options in the categories. Our findings reveal that most customers typically select face serums priced around $24.29, with top brands including and

Our team of expert editors reviewed these high-quality items and handpicked the top 19 face serums for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the categories category. These include and .

We are dedicated to assisting our users in finding the right serums Products based on their needs, saving them considerable time when choosing which face serums to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.