Best Generic Face Serums in 2026

Daisy
Last Updated: Jul 17, 2026

At a Glance: Our Top Picks for Generic Face Serums

Pacifica Beauty, Glow Baby Booster Serum For Face, Vitamin C and Glycolic acid, Brightens and Supports, For All Skin Types, Fragrance Free, Clean Skin Care, Vegan and Cruelty Free
#TOP1
Pacifica Beauty, Glow Baby Booster Serum For Face,
9.7
PM SCORE
Pacifica Beauty | Wake Up Beautiful Overnight Retinoid Serum | For Fine Lines & Wrinkles, Dark Spots, and Uneven Skin Tone | Petroleum-Free | For Aging Skin | Clean Skincare | Vegan + Cruelty Free
#TOP2
Pacifica Beauty | Wake Up Beautiful Overnight Retinoid
9.6
PM SCORE
Pacifica Sea and C Sheer Face Serum SPF 55 Serum Unisex 1.7 oz
#TOP3
Pacifica Sea And C Sheer Face Serum Spf
9.5
PM SCORE

* PickSmartly editors independently research, review, and endorse the top products through comprehensive data analysis. We may earn a commission for qualifying purchases made through our product links.

Summary of the Best Generic Face Serums of 2026

Pacifica Beauty, Glow Baby Booster Serum For Face, Vitamin C And Glycolic Acid, Brightens And Supports, For All Skin Types, Fragrance Free, Clean Skin Care, Vegan And Cruelty Free

PACIFICA
I0115309
1.50 X 1.50 X 5.50 Inches
0.25 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

GIVE YOUR SKIN A HYDRATION BOOST with this concentrated bioactive serum that moisturizes and relieves dull, dry skin for improved texture and brightness

FORMULATED FOR ALL SKIN TYPES our Glow Baby booster serum can be used on its own or for prepping your skin before applying makeup to keep skin looking soft while minimizing shininess

MADE WITH NATURAL AND VEGAN INGREDIENTS including vitamin C and glycolic acid, a combination of a powerhouse antioxidant and an AHA that bring back your skin's youthful glow

CAN BE USED DAY AND NIGHT and reapplied to clean skin whenever extra hydration is needed, or added to your favorite moisturizer for an extra boost

FREE OF HARSH CHEMICALS including parabens, phthalates, SLS, mineral oil and petrolatum, as well as sulfate-free and silicone-free

Pacifica Beauty | Wake Up Beautiful Overnight Retinoid Serum | For Fine Lines & Wrinkles, Dark Spots, And Uneven Skin Tone | Petroleum-Free | For Aging Skin | Clean Skincare | Vegan + Cruelty Free

PACIFICA
0687735305817
5.67 X 1.34 X 1.26 Inches
0.25 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

PETROLEUM-FREE RETINOID granactive retinoid known for helping fight signs of aging, and found to be less irritating than traditional retinol

POWER PACKED FORMULA this clean formula uses highly potent, petroleum-free Granactive Retinoid, mushrooms, melatonin, and quinoa to tackle fine lines, wrinkles and elasticity

FREE OF HARSH CHEMICALS formulated without parabens, phthalates, petroleum, SLS or mineral oil

BETTER PACKAGING 100% glass bottle for less plastic usage

100% VEGAN AND CRUELTY-FREE safe for the planet, animals, and you!

Pacifica Sea And C Sheer Face Serum Spf 55 Serum Unisex 1.7 Oz

PACIFICA
687735800367
3.00 X 3.00 X 5.00 Inches
0.11 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Oncentrated formula with stabilized vitamin C

Lightweight balanced blend applies evenly

Broad spectrum UVA/ UVB and blue light protection.

Pacifica Beauty, Set & Protect Matte Sheer Setting Mist Spf 45, Face Sunscreen, Uva/Uvb Protection, Broad Spectrum, Sets Makeup, Oil Control, 4 Fl Oz, Vegan + Cruelty Free

PACIFICA
FJFIEJFOK148
1.63 X 1.63 X 5.63 Inches
0.25 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Sun Care + skincare

Balanced mineral blend designed to apply evenly

Broad spectrum UVA/UVB and blue light protection

Formulated without parabens, silicones, Retinyl Palmitate or phthalates, PABA, Octinoxate, oxybenzone and nanoparticles.

100% vegan & cruelty-free

Pacifica Beauty, Set & Protect Matte Sheer Setting Mist + Daily Priming Lotion, Spf, Face Sunscreen, Uva/Uvb Protection, Broad Spectrum, After Suncare, Sets Makeup, Oil Control, Vegan + Cruelty Free

PACIFICA
7.72 X 5.24 X 2.24 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

SET & PROTECT MATTE SHEER SETTING MIST SPF 45 lightweight and sheer, our setting spray is designed to lock in your makeup, protect your skin and help control oil or a makeup meltdown. Use as last step in makeup routine and repeat throughout your day for SPF and blue light protection.

MATTIFY & PROTECT DAILY PRIMING LOTION replace your primer with one that delivers all the goods. Designed for daily use under your makeup, with oil controling ingredients, our totally sheer SPF 35 concentrated bioactive primer is a next-generation support system that helps protect skin health. Concentrated formula with stablized vitamin C, zinc and niacinamide to support skin health. Great for all skin types, especially oily.

AFTER SUN FACE SHEET MASK bring back your skin's natural healthy glow. This natural fiber after sun cooling sheet mask is specifically formulated for those days when you are in the sun and your skin needs a little more love.

FREE OF HARSH CHEMICALS formulated without parabens, phthalates, SLS or mineral oil, or any ingredients on our extensive no list

100% VEGAN AND CRUELTY-FREE safe for the planet, animals, and you!

Pacifica Beauty | Glow Baby Vitamin C Trial + Value Kit | 3-Piece Skin Care Gift Set | Travel Friendly | Brightening Face Serum, Face Wash/Cleanser, Under Eye Patches | Glycolic Acid, Aha | Vegan

PACIFICA
0687735306067
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

PACIFICA'S BEST SELLING GLOW BABY SKINCARE COLLECTION featuring a mini Brightening Face Wash cleanser, mini Glow Baby Booster Serum + one full-size Eye Bright Undereye Mask, this set of glow-bestowing formulas are deliciously orange-scented and infused with vitamin C, and glycolic acid to cleanse and treat dull skin

GLOW BABY BRIGHTENING FACE WASH Powered by AHA and Vitamin C, this exfoliating facial cleanser effectively cleanses, exfoliates, helps brighten and even out your skin tone leaving skin refreshed, smooth and radiant

GLOW BABY VITAMIN C BOOSTER SERUM This concentrated bioactive serum, with stabilized vitamin C and glycolic acid, is a next-generation support system that helps brighten and relieve clogged, dull skin.

EYE BRIGHT UNDER EYE VITAMIN C MASK Under eye area in need of a brighter outlook? Our natural biocellulose eye patches are infused with Vitamin C and Marine plant extracts to bump up support, help brighten and boost hydration.

FREE OF HARSH CHEMICALS including parabens, phthalates, SLS, mineral oil, petrolatum, as well as being sulfate-free and silicone-free

100% VEGAN AND CRUELTY-FREE safe for the planet, animals, and you!

Pacifica Beauty | Kale Smoothie Refining Lotion | Face Moisturizer Serum | Assists Redness, Pores, Textures, Tone | Supergreens, Kale, Aloe, Niacinamide, Green Pea, Vitamin C + E | Hydration, | Vegan

PACIFICA
0687735306036
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Oldgroceryguy 5.05

Features

GEL-LIKE, LIGHTWEIGHT, FLUID MOISTURIZER consider it a smoothie for your face. Packed with copper, niacinamide and a supergreen line-up of noutrient rich kale, aloe and green pea plus vitamins C and E. Designed to fight redness, minimize the appearance of large pores and improve skin texture and tone.

POWERHOUSE FORMULA PACKED WITH BENEFITS Green Pea - antioxidant, helps fight appearance of aging skin // Supergreen blend - phytonutrients with vitamins and antioxidants // Chlorophyllin Copper Complex - addresses redness // Niacinamide – miracle ingredient addresses hyperpigmentation, texture, tone and pore size // Coconut Water – hydrating electrolyte

FREE OF HARSH CHEMICALS formulated without parabens, phthalates, SLS or mineral oil.

BETTER PACKAGING lotion bottle made from glass, FSC paper box - recycle to give them another life.

100% VEGAN AND CRUELTY-FREE safe for the planet, animals, and you!

Pacifica Beauty | Glow Baby Vitaglow Hydrating Face Moisturizer + Eye Cream Set | Vitamin C, Caffeine, Hyaluronic Acid | Brightening, Glowing | 100% Vegan And Cruelty Free | Clean Skin Care

PACIFICA
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

GLOW BABY VITAGLOW FACE LOTION Hydrated skin is glowing skin. Powered by our Brightfirm ComplexTM, this formula is packed with multiple forms of Vitamin C, plant extracts and Vitamin E to help visibly brighten, firm, and reduce the appearance and signs of photoaging. Find your glow, no filters needed.

GLOW BABY EYE BRIGHT CREAM Hello, bright eyes! This super-hydrating under-eye cream is formulated with antioxidant-rich vitamin C, caffeine, hyaluronic acid, and apple fruit extract to help brighten & depuff tired under-eyes. This lightweight & fragrance-free formula is perfect for daytime brightening and will add an instant boost of hydration to your eyes and a powerful dose of sunshine to your day.

BETTER PACKAGING 100% glass bottle for less plastic usage

FREE OF HARSH CHEMICALS including parabens, phthalates, SLS, mineral oil, petrolatum, as well as being sulfate-free and silicone-free

100% VEGAN AND CRUELTY-FREE safe for the planet, animals, and you!

Pacifica Wake Up Beautiful Body Serum, Hydrating & Lightweight, Retinol, Vegan, For Dryness & Fine Lines, 5 Fl Oz

PACIFICA
7.32 X 2.20 X 2.01 Inches
0.31 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

WAKE UP BEAUTIFUL RETINOID BODY SERUM SPRAY your body deserves to be treated as well as your face. We use derm-grade petroleum-free Granactive Retinoid in our new hydrating body serum spray formulated to do the heavy lifting for your skin while you get your beauty sleep

SKIN LOVING INGREDIENTS this body lotion contains Granactive Retinoid which is petroleum-free retinoid and is known to be less irritating than traditional retinol with the same results, Mushroom which promotes skin hydration, and Melatonin which In your body, reminds your brain it's time to sleep, however, on your skin, melatonin is a celebrated supercharged free-radical scavenger.

FAST ABSORBING NIGHTIME TREATMENT with derm-grade ingredients helps repair more than dryness. This superhero helps renew plumpness, elasticity and hydration for a more dewy and fresh appearance.

FREE OF HARSH CHEMICALS formulated without parabens, phthalates, mineral oil, or silicones.

100% VEGAN AND CRUELTY-FREE safe for the planet, animals, and you!

Top 10 face serums Brands on Amazon

Here is the list of top-rated brands that were evaluated by PM.

Brand Count
Pacifica 9

Top 10 face serums Brands Pie Chart


We've carried out a comprehensive analysis of 3,548 reviews on face serums, using our selection criteria to identify the best options in the categories. Our findings reveal that most customers typically select face serums priced around $19.80, with top brands including and

Our team of expert editors reviewed these high-quality items and handpicked the top 9 face serums for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the categories category. These include and .

We are dedicated to assisting our users in finding the right serums Products based on their needs, saving them considerable time when choosing which face serums to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.