Best Generic Face Serums in 2026

Upgraded version: COSRX has increased the Propolis Ampoule's volume from 20ml to 30ml but maintained the same price in order to provide more benefits.

Non-sticky Lightweight Ampoule: The Propolis Ampoule delivers moisture deep into the skin and leaves the skin feeling soft and moisturised, but never sticky.

Key Ingredient: Black Bee Propolis Extract is a natural anti-inflammatory ingredient. The ampoule is composed 83.25% of the propolis extract and helps heal stressed skin and reduce redness.

Experience America's #1 Most Awarded Retinol* now available in a gentle daily facial cleanser, for skin care that removes dirt, oil, & long-wear makeup. Removes oil, dirt, even long-wear makeup trapped on the surface & enriches skin with Retinol & Niacinamide anti-aging benefits, leaving skin looking healthy & revitalized throughout the day.

PROVEN RESULTS: Immediately after use, 100% of women said this was the most effective cleanser they have ever tried.100% of women saw instantly more radiant, smoother-looking skin; After just 2 weeks, 97% of women had an improvement in skin firmness & a visible reduction in fine lines & wrinkles, even deep ones.

ANTI-AGING FORMULAS: Whether you're looking for a solution for deep wrinkles, fine lines, dark circles, crow's feet, uneven skin tone or dry skin, we have an anti-aging formula that's right for you, and suitable for sensitive skin.

Hyaluronic Acid Hydra Power Essence: Seriously powerful hydration for extremely thirsty skin.

Plump and Healthy Skin Tone: Revamp your skin by applying before moisturizer.

Key Ingredient: 4,000 ppm of Hyaluronic Acid (Sodium Hyaluronate), Hippophae Rhamnoides Water.

[MILDLY EXFOLIATE] This glycolic acid serum mildly exfoliates and smooths your skin for glowing complexion. This advanced formula contains Allantoin, Glycine Soja, and Vitamin E, a perfect blend to promote smoother and younger skin by increasing the rate of cell renewal.

[SLOUGH AWAY ROUGH & BUMPY SKIN] It is targeted to improve uneven skin texture and slough away bumpy and rough skin, and reduce the appearance of fine lines and clogged pores. It can be used both day and night on your face and neck to increase radiance and even out skin tone over time.

[GENTLE YET HIGH-STRENGTH NATURAL SERUM] This 93% natural serum also includes key ingredients such as Glycine Soja to provide strength and moisture to the skin, Allantoin to relieves dryness and protects the skin without irritating it, and Vitamin E to rejuvenate and repair the skin’s cells to preserve youthful appearance.

[HOLDS 1,000X ITS OWN WEIGHT IN MOISTURE] This ultra-effective serum is a highly concentrated blend of Hyaluronic Acid, Vitamin E, Adaptogens to naturally hydrate, protect, and balance skin’s texture. Hyaluronic Acid is a natural moisture replenisher that is abundant in the skin’s dermis.

[7X HYALURONIC ACID HYDRATING DAY&NIGHT SERUM] Our hyaluronic acid serum contains 7 advanced types of hyaluronic acid to penetrate 7X DEEPER into your skin to smooth emerging fine lines and fill the skin with intense moisture.

[HIGH STRENGTH NATUAL FORMULA] This day-and-night serum is 97% natural made with cruelty-free certified ingredients and can be used on both face and neck. Key ingredients also include Vitamin E known to rejuvenate and repair the skin’s cells to preserve youthful appearance. Use daily for a plump, hydrated, and youthful appearance.

[ANTI-AGING FOR YOUTHFUL SKIN] Collagen serum helps improve skin elasticity and firmness as well as retain water in the skin. Containing anti-aging benefits, this serum also promotes smooth complexion and supports natural collagen production, for plump, youthful, and vibrant complexion.

[FORMULATED WITH 7 TYPES OF COLLAGEN] Enriched with 7 highly-concentrated advanced types of collagen such as Procollagen, Soluble Collagen, and Hydrolyzed Collagen that assist in hydrating, firming, and lifting your skin. A gentle and effective alternative to injections.

[ULTRA-EFFECTIVE & NON-IRRITATING FORMULA] Using 96% natural cruelty-free certified ingredients, this serum can be used both day and night on face and neck. The formula also includes Vitamin E that is known to rejuvenate and repair the skin’s cells to preserve youthful appearance, and Ceramide NP that acts as a barrier against the loss of natural moisture.

[PROTECT YOUR SKIN] This serum is formulated with Coenzyme Q10 and potent adaptogens to energize the skin, reduce oxidative damaged caused by UV rays, and protect the skin from environmental aggressors, for stronger and healthier skin.

[NON-IRRITATING NATURAL INGREDIENTS] Using 96% natural cruelty-free certified ingredients, this day-and-night serum for your face and neck aids in recovery of UV-damaged skin for plumper and more vibrant complexion.

[HIGH-STRENGTH FORMULA] Key ingredients include CoQ10, Ceramide NP that acts as a barrier against the loss of natural moisture, and Vitamin E that is known to rejuvenate and repair the skin’s cells to preserve youthful appearance.

[BRIGHTENING, NO MORE DARK SPOTS] Vitamin C serum brightens uneven skin tone, fades away dark spots and acne scars, as well as protecting the skin from environmental stressors that cause fine lines and hyperpigmentation.

[PLANT-BASED, NON IRRITATING] This serum is 90% natural, formulated with highest quality botanicals, and cruelty-free certified. The day-and-night formula can be used on face and neck to help boost collagen production, resulting in more radiant and vibrant complexion.

[HIGH-STRENGTH FORMULA] Key ingredients include Vitamin C that brightens, firms, and defends the skin by promoting collagen synthesis and neutralizing damaging toxins, keeping your skin looking younger longer, and Vitamin E that is known to rejuvenate and repair the skin’s cells to preserve youthful appearance.

YOUR GOAL: Defy Dull Skin

OUR SOLUTION: Stick it to dull skin with this combo of marula oil, rose and avocado. Solid serum stick for easy application.

Formulated for age performance. Easy Application for the ultimate glow

Lightweight and Hydrating Ampoule with 42% of the Centella Asiatica extract

Key Ingredient : Centella Asiatica Extract(42.36%), Madecassoside, and B5 (known as panthenol)

Quickly absorbed without a greasy or tacky feeling : Mild moisturizing for Sensitive Skin. Even suitable for Acne-prone Skin.

YOUR GOAL: Soothing Hydration

OUR SOLUTION: Stick it to dry skin with this combo of blue tansy oil, grape seed oil, and hyaluronic acid

Formulated for dry to sensitive. Easy application for the ultimate Glow

GENTLE LEAVE ON DAILY CORRECTIVE SERUM. Mandelic (Almond) Acid is deeply exfoliating, helping treat mild to moderate acne and folliculitis on the face or body.

ADVANCED AHA FORMULA. Daily use alternative instead of harsh treatment facial peels or abrasive scrubs. Formulated with high quality ingredients for all skin types, leaving the skin softer and smoother.

MADE FOR SENSITIVE SKIN. Clear dark spots, diminish scars, hyperpigmentation, and sun damage over time unlike harsh peels. Our formulas are fragrance-free and contain skin soothing ingredients to stimulate collagen and elastin.

CLINICAL QUALITY VITAMIN C SERUM; Compare ours to a famous vitamin CE ferulic serum costing $182. Our 15% Vitamin CE Ferulic Acid Serum is a high-powered antioxidant serum that also combines 15% pure vitamin C (L-Ascorbic Acid), 0.5% Ferulic Acid and Vitamin E to provide environmental protection from free radicals that can lead to signs of aging and a compromised skin barrier.

MEDICAL GRADE INGREDIENTS + DERMATOLOGIST APPROVED: We only use medical grade ingredients that are clinically proven to provide results. These are the same ingredients used in products that are sold in professional dermatology offices. Our Vitamin C + E + Ferulic Acid Serum is approved by Dermatologists and safe to use.

PURE VITAMIN C SERUM - 15% L-ASCORBIC ACID: L-Ascorbic Acid is the purest and most potent form of Vitamin C available in the market. It contains 99.9% Ascorbic Acid. Other Vitamin C serums that use sodium Ascorbyl Phosphate are less potent as they only contain 45% to 55% Ascorbic Acid.

ANTI AGING SERUM FOR FACE: Eavara’s facial serum helps to dramatically reduce fine lines, wrinkles, and other signs of aging with our patented organic formula serum that lifts and hydrates your skin.

AWARD WINNING: Eavara was voted Best Anti-Aging Skin Care Brand by The American Choice Awards. Buy with confidence from Eavara’s industry-leading products, known to produce effective anti aging skin care solutions.

HELPS REDUCE FINE LINES AND WRINKLES: Experience a clear difference in the quality and elasticity of your skin thanks to SesaFlash, a breakthrough ingredient in our anti wrinkle face cream that brings a powerhouse of beneficial nutrients from its sesame seed proteins.

DISTINCTION FIRMALIFT: Discover the secret for smoother, glowing, younger-looking skin! This amazing serum contains the power of Elastisome, clinically shown to reduce the appearance of fine lines and wrinkles. Works great on those tell-tale areas around the eyes, temples and neck!

PREMIUM INGREDIENTS - Firmalift’s proprietary formula contains Elastin which along with premium ingredients such as allantoin and silk amino acids helps moisturize the skin and target signs of aging like crow’s feet, saggy eyes, wrinkled neck and improving overall brightness and tone.

REAL RESULTS WITHIN 14 DAYS: Tired of chasing the latest new promises that fail to deliver? Firmalift is backed by science and years of proof from happy customers. Over 2,000,000 bottles sold. Become one of the many customers who rely on Firmalift year in and year out because it works.

YOUR GOAL: Soothing Hydration

OUR SOLUTION: Multi-functional solid serum concentrate with blue tansy and black currant is 3 products in 1. Makeup removing gentle cleansing balm. Relieves chapped face and body spots (great for hands!). Mega hydrating facial treatment

Formulated for dry to sensitive skin. Multi purpose serum concentrate for glowing skin.

▪️ Collagen Face Serum - Our Ultra Impact Collagen Facial serum works to restore moisture balance, Boost skins natural derma regeneration process for skin tightening, filling fine lines and wrinkles giving you plumper, smoother and more even looking skin.

▪️ Wrinkle Reducing Peptides - Peptides for face are impactful anti aging proteins that release into skin stimulating natural collagen production to improve skin elasticity. Our peptide complex contains a intensive fast delivery system to illuminate appearance and repair complexion.

▪️ Plump and Firm - Getting softer firmer skin is easier then you think! Our collagen face serum with peptides is made with 12 Ultra Impact ingredients like wrinkle repairing hyaluronic acid, healing Vitamin B5, Skin softening algae extract, mulberry, licorice root and more!

EMBRACED BY PROFESSIONALS FOR OVER 35 YEARS : WILMA SCHUMANN Oxygen Moisturizing Serum provides an oxygen boost to your skin and increases radiance and vitality while helping reduce the appearance of fine lines and wrinkles. Reduces the appearance of fine lines. Your skin will radiate with an all-over dewy glow!

IDEAL FOR ALL SKIN TYPES: Thanks to its gentle formula, this exceptional Serum is ideal for all skin types. Very effective as a repair booster under any face cream or mask.

ANTIBACTERIAL FORMULA: Ideal for all skin types, this treatment uses phospholipids, sphingolipids and Oxycarrier K known for unparalleled moisturizing and antibacterial benefits. leaving skin nourished and younger looking. Finally, a moisturizer that will also improve my acne-prone skin!

EVEN OUT SKIN TONE with this lightweight correcting serum that helps balance the skin's microbiome. Formulated with a complex of fermented ingredients like mung bean and replenishing ingredients like niacinamide and panthenol, this serum will improve skin texture, large pores, and calm skin irritation for a smooth and clear complexion.

A COMPLEX OF FERMENTED INGREDIENTS like Fermented Mung Bean, Lactobacillus Ferment, Coptis Japonica Extract, and Portulaca Oleracea Extract. All together balance the skin's microbiome and improve dark spots and uneven skin tone.

10% NIACINAMIDE AND 5% PANTHENOL are included to smooth and protect the skin. A powerful dose of niacinamide restores the skin by evening out texture and large pores. Panthenol keeps skin moisturized and protects the skin barrier.

Argan Milk Devotion harnesses the nourishing power of Pure Argan Milk Intensive Hydrating Treatment and a proprietary complex of naturally-based actives that improve the look of fine lines and coarse wrinkles around the eye area.

The light, silky, hydrating milk treatment absorbs quickly for an instant lifting and line-smoothing effect while the natural cushion around your eye area is enhanced for a plump, supple, radiant look.

Apply a small dose of Devotion to the eye area on freshly cleansed face day and night. Follow with Pure Argan Milk Intensive Hydrating Treatment. This 360 degree treatment serum is safe to use around the entire eye area.

EMBRACED BY PROFESSIONALS FOR OVER 35 YEARS : This effective formula is designed to provide intensive hydration to the contour around the eyes, face, and neck revealing an incredibly smooth and moisturized skin.

NO MORE SWOLLEN, TIRED-LOOKING EYES: This soothing and hydrating Facial Serum effectively helps reduce the appearance of wrinkles, fine lines and swollen and tired looking eyes. This oil free gel is also effective in reducing dark undereye circles

BOTANICAL-BASED FORMULATION: WILMA SCHUMANN Eye Contour Revitalizing Serum contains liposomes, ivy extract and horse chestnut known for their soothing and hydrating effects that help reduce the appearance of fine lines and swollen, tired-looking eyes.

Transphuse Night Serum: This overnight, lightweight and age-defying serum pampers and renews skin while defending against outside stressors.

Smooths Fine Lines & Wrinkles: Wake up to healthier, youthful-looking skin. Effective ingredients restore skin’s natural balance to tighten, tone, and bolster skin’s defenses against outside stressors.

How It Works: Use after toning. Gently smooth a small amount over face and neck, avoiding the eye area. Use nightly as part of your skincare ritual. Formulated for all skin types.

[MOIRA BEAUTY] Straight forward products that eliminate the fuss. You are reaching for confidence and self-discovery to shape your destiny.

[SUSTAINABILITY] Our products are socially responfible. Cruelty-Free, Vegan, Paraben-Free, Sulfates Free, Phthalate Free, Gluten-Free.

[ALL GENERATIONS] Whether you are a make-up novice or a make-up artist, a lady or a student, Moira products will work for you.

GLOWING COMPLEXION - Acne and other skin conditions leave your complexion looking red and uneven. The Niacinamide and Retinol serum found in our formula supports healthy skin by naturally reducing inflammation, correcting dark spots, and soothing troubled skin.

DARK SPOT REMOVER FOR FACE – This turmeric dark spot corrector serum helps tackle dark spots, aging spots, wrinkles, and fine lines. It is a lightweight and gentle face serum for women and men.

ANTI AGING SERUM - Vitamin C is known for its natural anti aging benefits and its ability to help boost collagen and elastin for more plumper, firmer and more youthful skin. Helps diminish dark circles and wrinkles.

PLANT BASED FORMULATION | Skin serum for face is cruelty free, sulfates free, no PEGs, or GMOs. non-comedogenic, and non-irritating formula

SMOOTH TEXTURE | Plant based Omega 3 serum for face absorbs fast with no tacky feel or leftover residue. Sheer finish on skin and wears well under makeup as a primer

ANTI-AGING: Omega 3 Face serum for women enhances softer, smoother texture for younger-looking skin. Face serum for women counters dark spots, wrinkles and prevents dry skin. plant-based facial serums for skin care improves skin barrier function, sealing in moisture and keeping out irritants

MAINTAIN YOUR YOUTHFUL GLOW No matter your age, JUARA’s Clove Flower and Turmeric Anti-Aging Serum will boost your skin’s radiance and luminosity. This all-natural product visibly reduces fine lines and wrinkles, evens out skin tone, and promotes a smooth, plump, firm complexion. Custom formula delivers a healthy dose of antioxidants to help prevent signs of premature aging and restore the vitality of skin that has naturally aged over the years.

SAFE FOR ALL SKIN TYPES This reparative serum is both oil and alcohol-free plus unscented so will not irritate sensitive or blemish-prone skin. If your face is troubled with redness or blotchiness, the clove and turmeric ingredients are gentle, reduce inflammation, and encourage a healthy pigmentation. This beauty elixir is especially beneficial for aging skin with properties to lift, tighten, and improve elasticity.

HOW TO USE Apply the serum on cleansed skin each morning and evening. One pump is plenty for full face application, two pumps will cover face and neck. Apply directly to your skin and massage in circular motions. Wait until serum has absorbed into skin before moving onto the next step in your routine. You will see the difference after just a few applications and results build with prolonged use.

INSTANT RESULTS WITH NEW & IMPROVED FORMULA: SuddenAllure's proprietary Flex-Lift formulation starts tightening and firming under eye bags and fine lines the moment you put in on! In 60 Seconds SuddenAllure will lift your eyes, smooth crows feet, and transform your skin to look... the way it used to!

REMOVE UNDER EYE BAGS IN 60 SECONDS: Deliver smoother, firmer, more radiant-looking skin & help reduce appearance of eye bags and deep wrinkles. Unique Flex-Lift Formulation tightens, firms and lifts your skin while remaining flexible so your skin feels and looks natural!

FOR ALL SKIN TYPES: Hyaluronic Acid to moisturize and plump skin. Retinol to make skin softer and more youthful. Vitamin C to hydrate, improve skin tone, and reduce signs of aging. Gentle enough for daily use by men and women.

RONAS STEMCELL AMPOULES 30DAYS : Our plant stem cell formula is designed with Botanical placenta and pea stem cell activator create skin protection layers to make dry skin smooth. Plant stem cell components to deliver high-quality anti-aging effects. It gives strong moisturization and vitality to the skin around the face, neck, and eyes. Hydrating is just the basic function of this product.

RONAS STEMCELL AMPOULES 30DAYS, which contains Hydrolyzed pea protein skin energy and protection and Sodium hyaluronate skin moisturizing hydration and holds its effect and increases skin cell life to provide continuous protection day and night. Also, Greed tea callus extract has an excellent effect on soothing and skin and protecting the skin layer. soybean placenta skin tone improvement protection.

HOW TO USE and effective protection. Our Stem Cell ampoules 30days provides moisture penetration, lifting, firmness, and smoother skin. It helps minimize visible dark circles, dark areas, dryness, thin lines, and wrinkles. Use daily for 30 days. FEEL GREAT HYDRATION, MORE MOIST AND SMOOTH. DON'T INJECT.