Best Generic Face Serums in 2026

Easy, lightweight hydration. Hyaluronic acid locks in moisture to plump, soothe, and support elasticity — for silky, smooth skin.

All of our products are cruelty-free, dermatologist-tested, and made for all skin types and tones. Plus, they're packed with thoughtfully-chosen ingredients you can feel good about.

Directions: Apply daily on clean, dry skin. Apply 3-5 drops to face, neck, and décolleté. For best results, follow with a moisturizer.

Brighten, Firm and Smooth: Packed with antioxidants to visibly brighten skin and reduce the appearance of dark spots to give you that all over glow; Skin will be left looking hydrated, smooth, and positively radiant

Clean Conscious Formula: Vitamin C brightens, certified organic aloe and jojoba for moisturizing, witch hazel minimizes appearance of pores, dark spots, and redness, and vitamin E to soothe skin

Make Vitamin C Part of Your Daily Routine: Our serums are lightweight, not sticky or oily so wears well underneath makeup; For best results, use every morning followed by your favorite sunscreen

Rejuvenating retinol face serum joins forces with soothing hyaluronic acid to reduce the appearance of fine lines and wrinkles, fade the look of age spots, and smooth the skin — for a youthful glow.

All of our facial skin care products are cruelty-free, dermatologist-tested, and made for all skin types and tones. Plus, they're packed with thoughtfully-chosen ingredients you can feel good about.

Apply dark spot corrector on clean, dry skin. Apply 3-5 drops to face, neck, and décolleté. For best results, follow with a moisturizer. Use sunscreen daily, as retinol increases sun sensitivity.

A power trio for your best skin yet. Use the Vitamin C Serum followed by the Hyaluronic Acid Serum in the morning to visibly brighten, reduce dark spots, smooth, and hydrate the skin. Reach for the Retinol Serum followed by the Hyaluronic Acid Serum in the evening to reduce the appearance of fine lines and wrinkles, fade the look of age spots, support elasticity, and soothe the skin.

All of our products are cruelty-free, dermatologist-tested, and made for all skin types and tones. Plus, they're packed with thoughtfully-chosen ingredients you can feel good about.

Directions: Apply Vitamin C Serum in the morning followed by Hyaluronic Acid Serum. Apply Retinol Serum in the evening followed by Hyaluronic Acid Serum. Apply 3-5 drops to clean, dry skin on face, neck, and décolleté. Use sunscreen daily, as retinol increases sun sensitivity. For best results, follow serums with a moisturizer.

Smooth talk for the skin. Use the Vitamin C Serum followed by the Hyaluronic Acid Serum day and night. Vitamin C visibly brightens, reduces dark spots, and evens the skin tone, while Hyaluronic Acid plumps, soothes, and supports elasticity.

All of our products are cruelty-free, dermatologist-tested, and made for all skin types and tones. Plus, they're packed with thoughtfully-chosen ingredients you can feel good about.

Directions: Apply Vitamin C Serum followed by Hyaluronic Acid Serum in the morning and evening. Apply 3-5 drops to clean, dry skin on face, neck, and décolleté. For best results, follow serums with a moisturizer.

Flawless Complexion: Tree of Life's Niacinamide Serum is the vitamin B3 your complexion is craving to minimize the appearance of pores and uneven tone; Your one stop for a balanced skin tone

Clean Conscious Formula: Niacinamide aka Vitamin B3 brightens and reduces appearance of blemishes, hyaluronic acid locks in moisture for plump and smooth looking skin, and certified organic moisturizing aloe.

Make Self-Care Part of Your Daily Routine: Apply 3-5 drops of Niacinamide Serum to entire face in morning and evening after cleansing and before face creams; alternate use with topical Vitamin C cream if using

Just like pressing rewind. Use the Vitamin C Serum in the morning to visibly brighten, reduce dark spots, and even the skin tone. Reach for the Retinol Serum in the evening to reduce the appearance of fine lines and wrinkles, fade the look of age spots, and smooth the skin.

All of our products are cruelty-free, dermatologist-tested, and made for all skin types and tones. Plus, they're packed with thoughtfully-chosen ingredients you can feel good about.

Directions: Apply Vitamin C Serum in the morning and Retinol Serum in the evening. Apply 3-5 drops to clean, dry skin on face, neck, and décolleté. Use sunscreen daily, as retinol increases sun sensitivity. For best results, follow serums with a moisturizer.

Let your complexion start anew. Vitamin C Serum helps to visibly brighten and reduce the look of dark spots. Tea Tree+ Serum helps to calm and soothe the skin. Retinol Serum helps to reduce the appearance of fine lines and wrinkles. Hyaluronic Acid Serum helps to hydrate, smooth, and plump.

All of our products are cruelty-free, dermatologist-tested, and made for all skin types and tones. Plus, they're packed with thoughtfully-chosen ingredients you can feel good about.

Directions: Apply Vitamin C Serum in the morning followed by Tea Tree+ Serum. Apply Retinol Serum in the evening followed by Hyaluronic Acid Serum. Apply 3-5 drops to clean, dry skin on face, neck, and décolleté. Use sunscreen daily, as retinol increases sun sensitivity. For best results, follow serums with a moisturizer.

Beauty sleep in a bottle. This rejuvenating serum is made with retinol, vitamin C, and hyaluronic acid to help diminish the look of fine lines, brighten dark spots, and deeply hydrate the skin.

All of our products are cruelty-free, dermatologist-tested, and made for all skin types and tones. Plus, they're packed with thoughtfully-chosen ingredients you can feel good about.

Directions: Use up to twice per week on clean, dry skin. Apply 3-5 drops to face, neck, and décolleté. For best results, follow with a moisturizer.

Luxe Serums are part of Tree of Life's premium skin care line that rivals $100+ serums to reduce appearance of aging effects and loss of skin elasticity, reviving your skin to all its natural glory

Morning Revival & Evening Youth: Morning Revival is the perfect blend of Wakame Seaweed, Vitamin C, Niacinamide, Antioxidants to refresh skin in the AM and get your glow going, Evening Youth with Squalane, Hyaluronic Acid, Niacinamide, Salicylic acid

Start & End Your Day: Cleanse and tone your skin, then apply morning serum, let the serum absorb completely, follow with moisturizer, apply the evening serum to clean skin and follow with moisturizer, Use the serums twice a week

A soft, glowing complexion awaits. The Vitamin C Serum visibly brightens, reduces the appearance of dark spots, and evens skin tone. Vitamin C Eye Gel diminishes the look of dark circles, puffiness, and fine lines. Vitamin C Moisturizer visibly brightens as it hydrates and softens.

All of our products are cruelty-free, dermatologist-tested, and made for all skin types and tones. Plus, they're packed with thoughtfully-chosen ingredients you can feel good about.

Directions: Apply 3-5 drops of serum to clean, dry skin on face, neck, and décolleté. Follow with eye gel — focusing on the under-eye area. (Be careful not to get product in eyes.) Let the gel absorb completely, then follow with moisturizer.

Clear, calm days ahead. This super serum is made with Tea Tree Oil to help to soothe the skin, Niacinamide to refine pores, and Retinol help minimize signs of aging.

All of our products are cruelty-free, dermatologist-tested, and made for all skin types and tones. Plus, they're packed with thoughtfully-chosen ingredients you can feel good about.

Directions: Shake before use. Use on clean, dry skin. Apply 3-5 drops to face, neck, and decollete. For best results, follow with your favorite Tree of Life moisturizer.

Vitamin C Cleanser helps to brighten the skin for a radiant, even-looking complexion. Hyaluronic Acid Serum locks in moisture to help plump the skin and support elasticity. Ultra Hydration Moisturizing Cream soothes and smooths with a nourishing blend of vitamins and extracts — for lasting hydration.

All of our products are cruelty-free, dermatologist-tested, and made for all skin types and tones. Plus, they're packed with thoughtfully-chosen ingredients you can feel good about.

Directions: Apply a quarter-sized amount of Vitamin C Cleanser to palm and gently massage onto damp skin. Rinse well and pat dry. Then, apply 3-5 drops of Hyaluronic Acid Serum to face, neck, and décolleté. Follow up with the Ultra Hydration Moisturizing Cream, focusing on the face, neck and décolleté. Allow to absorb.

Radiance, found. Use the Hyaluronic Acid Serum in the morning to plump, soothe, and support elasticity. Use the Retinol Serum followed by the Hyaluronic Acid Serum in the evening to reduce the appearance of fine lines and wrinkles, fade the look of age spots, and hydrate the skin.

All of our products are cruelty-free, dermatologist-tested, and made for all skin types and tones. Plus, they're packed with thoughtfully-chosen ingredients you can feel good about.

Directions: Apply Hyaluronic Acid Serum in the morning. Apply Retinol Serum followed by Hyaluronic Acid Serum in the evening. Apply 3-5 drops to clean, dry skin on face, neck, and décolleté. Use sunscreen daily, as retinol increases sun sensitivity. For best results, follow serums with a moisturizer.