Best Generic Face Serums in 2026

Daisy
Last Updated: Jul 17, 2026

At a Glance: Our Top Picks for Generic Face Serums

Vichy Mineral 89 Hyaluronic Acid Face Serum, Facial Gel Moisturizer and Pure Hyaluronic Acid Hydrating Serum for Sensitive or Dry Skin
#TOP1
Vichy Mineral 89 Hyaluronic Acid Face Serum, Facial
9.9
PM SCORE
Vichy Mineral 89 Hyaluronic Acid Face Serum, Facial Gel Moisturizer and Pure Hyaluronic Acid Hydrating Serum for Sensitive or Dry Skin, 1.01 Fl Oz (Pack of 1)
#TOP2
Vichy Mineral 89 Hyaluronic Acid Face Serum, Facial
9.9
PM SCORE
Vichy Vichy Hydration and Skin Strengthening Kit, Mineral 89 Hyaluronic Acid Face Serum and Eye Serum with Caffeine, 1.0 ct.
#TOP3
Vichy Vichy Hydration And Skin Strengthening Kit, Mineral
9.9
PM SCORE

* PickSmartly editors independently research, review, and endorse the top products through comprehensive data analysis. We may earn a commission for qualifying purchases made through our product links.

Summary of the Best Generic Face Serums of 2026

Market Overview
Generic Face Serums Reviewed
  • Reviews Analyzed: 139675 Items
  • PM Avg. Rating: 8.3 / 10
16 Products Evaluated
  • Highest Price: $54.98
  • Lowest Price: $19.99
  • Avg. Price: $40.65

Vichy Mineral 89 Hyaluronic Acid Face Serum, Facial Gel Moisturizer And Pure Hyaluronic Acid Hydrating Serum For Sensitive Or Dry Skin

VICHY
3337875543248
5.22 X 1.95 X 5.22 Inches
0.46 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Our best-selling hyaluronic acid serum is formulated with Pure Hyaluronic Acid and 15 Mineral-Rich Vichy Volcanic Water to strengthen & repair your skin barrier

This daily hydrating and plumping booster has been clinically tested by 175 dermatologists on 1600 women worldwide

Safe and effective for all skin types, in a minimalist, fragrance free formula with only 11 ingredients. Alcohol free. Silicone Free

Lightweight, fast-absorbing translucent booster

Accepted by the National Eczema Association

Vichy Mineral 89 Hyaluronic Acid Face Serum, Facial Gel Moisturizer And Pure Hyaluronic Acid Hydrating Serum For Sensitive Or Dry Skin, 1.01 Fl Oz (Pack Of 1)

VICHY
13974399
1.83 X 1.83 X 4.39 Inches
0.06 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Our best-selling hyaluronic acid serum is formulated with Pure Hyaluronic Acid and 15 Mineral-Rich Vichy Volcanic Water to strengthen & repair your skin barrier

This daily hydrating and plumping booster has been clinically tested by 175 dermatologists on 1600 women worldwide

Safe and effective for all skin types, in a minimalist, fragrance free formula with only 11 ingredients. Alcohol free. Silicone Free

Lightweight, fast-absorbing translucent booster

Accepted by the National Eczema Association

#TOP3

Vichy Vichy Hydration And Skin Strengthening Kit, Mineral 89 Hyaluronic Acid Face Serum And Eye Serum With Caffeine, 1.0 Ct.

VICHY
KUKIUUBK
2.00 X 3.50 X 5.25 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Our most popular dermatologist-recommended serum innovations in a skincare set containing Mineral 89 and Mineral 89 Eyes to strengthen and hydrate

Mineral 89 daily hydrating and plumping booster has been clinically tested by 175 dermatologists on 1600 women worldwide. Safe and effective for all skin types, in a minimalist, fragrance free formula with only 11 ingredients

Minéral 89 Eyes Hyaluronic Acid Eye Gel hydrates, brightens, and smooths fine lines around the delicate eye area in a comforting gel cream texture for a brighter and rested look

Sensitive skin tested, allergy tested, paraben free, ophthalmologist tested, non-comedogenic, dermatologist tested, and fragrance free

Step 1 apply Mineral 89 to entire face on cleansed skin, follow with Mineral 89 Eyes and gently rub around delicate eye area

#TOP4

Vichy Mineral 89 Hyaluronic Acid Face Serum, Facial Gel Moisturizer And Pure Hyaluronic Acid Hydrating Serum For Sensitive Or Dry Skin , 2.54 Fl Oz (Pack Of 1)

VICHY
15625792
0.91 X 0.95 X 3.52 Inches
0.17 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Our best-selling hyaluronic acid serum is formulated with Pure Hyaluronic Acid and 15 Mineral-Rich Vichy Volcanic Water to strengthen & repair your skin barrier

This daily hydrating and plumping booster has been clinically tested by 175 dermatologists on 1600 women worldwide

Safe and effective for all skin types, in a minimalist, fragrance free formula with only 11 ingredients. Alcohol free. Silicone Free

Lightweight, fast-absorbing translucent booster

Accepted by the National Eczema Association

Vichy Liftactiv Vitamin C Serum, Brightening And Anti Aging Serum For Face With 15% Pure Vitamin C, Skin Firming And Antioxidant Facial Serum For Brightness And Moisturizing

VICHY
VIC0200329
1.20 X 2.60 X 4.12 Inches
0.02 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

A dermatologist-grade Vitamin C serum that combines 15% Pure Vitamin C and Hyaluronic Acid for brighter and firmer skin in just 10 days

LiftActiv Vitamin C Serum is pure yet potent, with a minimalist formula of only 11 ingredients that is paraben-free and fragrance-free

Creates a visibly brighter and firmer complexion, smooths the appearance of skin texture, and reduces the look of fine lines in just 10 days

Pure and potent antioxidant formula helps address uneven skin tone and helps fight against signs of skin aging

Suitable for all skin types

Vichy Liftactiv Vitamin C Serum And Brightening Skin Corrector, Anti Aging Serum For Face With 15% Pure Vitamin C

VICHY
MB454000
1.50 X 2.30 X 4.30 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Daily environmental aggressors such as pollution cause visible discoloration, leaving the skin less radiant.

Discover LiftActiv 15% Vitamin C Serum for visible results on radiance in 10 days & clinically proven results to protect skin from the discoloration caused by pollution.

Now in a new & improved applicator to help prevent formula contamination. Formulated with only 11 ingredients and an advanced anti-oxidant complex in a formula that’s lightweight, fragrance-free & allergy tested.

Increases the skin’s radiance, evens skin tone, and boosts skin’s anti-oxidant defenses

In 3 months**:100% of women agreed skin looked more radiant and 100% of women agreed fine lines & wrinkles looked smoothed

Turn precision dose applicator upside down, squeeze at the base to release formula in a precise manner. Use 3-5 drops to cover entire face & neck.

Vichy Mineral 89 Niacinamide Serum, Skin Strengthening Prebiotic Concentrate And Anti-Aging Face Serum For Brightening And Fine Lines , 1 Fl Oz (Pack Of 1)

VICHY
16782571
1.83 X 1.83 X 4.39 inches
0.06 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Formulated with mineral-rich Vichy volcanic water, vitreoscilla ferment and niacinamide, helps fight the visible signs of aging brought on by stress, accelerating skin barrier repair while protecting against future aggressors

Helps recover healthy-looking skin and help defend against the visible signs of stress

Helps accelerate skin barrier repair and boosts elasticity

Skin appears more radiant, skin texture looks improved, and fine lines appear reduced in 4 weeks

Fast-absorbing, non-greasy, non-sticky milky serum texture. Natural scent is a result of ingredients within the formula

Vichy Liftactiv Supreme 1.5% Hyaluronic Acid Face Serum & Wrinkle Corrector, Anti Aging Serum For Face To Reduce Wrinkles, Plump, & Smooth, Suitable For Sensitive Skin

VICHY
3337875719209
1.60 X 2.40 X 4.40 Inches
0.06 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Anti-aging and anti-wrinkle face & eye serum with 1.5% Pure Hyaluronic Acid to plump skin for a visible filling effect

Formulated with Vitamin C and Vichy Volcanic Water to protect skin from exposome aggression

Clinically tested for efficacy to deliver visible results of -47% wrinkles and -60% fine lines in six weeks. T

This hyaluronic acid serum features a feather light liquid texture that easily glides onto skin and is absorbed quickly with a sheer finish. Leaves skin looking plump and more youthful

Fragrance-free, silicone-free, alcohol-free, and paraben-free. Non-comedogenic

Vichy Aqualia Thermal Hydrating Face Serum, Hyaluronic Acid Serum For Face With 97% Natural Origin Ingredients, Smooth Fine Lines And Wrinkles, Silicone And Mineral Oil Free

VICHY
3337875588713
1.83 X 1.83 X 4.39 Inches
0.11 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Aqualia Thermal Serum provides 48-hr dynamic hydration to recharge dry and dehydrated skin and smooths fine lines & wrinkles

Formulated with Pure Hyaluronic Acid, Plant Sugar and 15 Mineral-Rich Vichy Volcanic Water to lock in and boost hydration. Paraben-Free. Non-Comedogenic

Provides immediate and long lasting 48-hour dynamic hydration

Helps retain water and reinforces the skin’s moisture barrier function. Skin is moisturized and protected even under temperature variations

Refreshing, lightweight texture without stickiness or oiliness

#TOP10

Vichy Liftactiv Vitamin C Serum And Mineral 89 Skincare Set, Hydration And Radiance Serum Duo, Face Serum With Hyaluronic Acid And Vitamin C

VICHY
FJFIEJFOK320
2.13 X 3.00 X 4.38 Inches
0.35 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Vichy's best selling Mineral 89 and Vitamin C serum in a skincare set to enhance radiance, strengthen, and hydrate for healthy glow

Contains Vichy's best selling booster serum with pure hyaluronic acid and 15 mineral rich Vichy Volcanic water to strengthen and repair your skin

Vichy Vitamin C with dermatologist grade Vitamin C with 15% pure vitamin c and hyaluronic acid for brighter and firmer skin in 10 days

LiftActiv Vitamin C Serum is pure yet potent, with a minimalist formula of only 11 ingredients that is paraben-free and fragrance-free. The perfect addition to your daily anti-aging routine

Mineral 89 daily hydrating and plumping booster has been clinically tested by 175 dermatologists on 1600 women worldwide. Safe and effective for all skin types, in a minimalist, fragrance free formula with only 11 ingredients

Vichy Liftactiv Supreme Serum 10, Hyaluronic Acid Serum For Face, Face Hydrating Serum & Anti Aging Serum, Reduce Fine Lines And Wrinkles, Moisturizing For Sensitive Skin

VICHY
VIC0200180/4
1.83 X 1.83 X 4.39 Inches
0.07 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Anti-Aging Hyaluronic Acid Serum and hydrating face serum with 10% Rhamnose and Pure Hyaluronic Acid to visibly improve the appearance of fine lines and wrinkles – including crow’s feet, forehead wrinkles, under eye wrinkles and neck wrinkles

Visibly improves the appearance of skin’s complexion and firmness. Skin looks more luminous and plumped

Lightweight hyaluronic acid formula absorbs quickly into skin leaving it feeling smoother, softer and hydrated. Non-sticky, non-shiny and non-greasy face serum. Fragrance selected to maximize the sensorial experience

Skin Concern: Dryness, Dullness, Aging, Wrinkles

Cream to reduce wrinkles and is skin brightening serum. Skin tone evening serum

Vichy Neovadiol Serum For Peri And Post Menopause, Anti Aging Serum To Reduce Wrinkles And Dark Spots, Improve Firmness And Radiance, Bi-Phase Facial Serum, Dermatologist Tested

VICHY
17185802
1.50 X 2.30 X 4.30 Inches
0.22 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Neovadiol Meno 5 Serum is powered by a synergy of ingredients, including proxylane, cassia extract, vitamins B3-C-E, omegas 6-9, and Vichy Volcanic Water.

This formulation helps to replenish skin and reveal a radiant, even looking complexion. Your skin has always protected you; take care of your skin during this next life stage.

Improves the look of dark spots, reduces appearance of wrinkles, visibly firms skin, and boosts hydration and radiance

Apply several drops of Meno 5 Serum after cleansing and under a moisturizer. Shake well before use to mix the bi-phase oil-in-water formula

Turn product upside down and squeeze the base of the applicator tip to dispense formula. Use Meno 5 Serum twice daily for at least 8 weeks for optimal results

Vichy Liftactiv B3 Niacinamide Serum, Discoloration Correcting Facial Serum With Peptides And Tranexamic Acid, Anti Aging Serum To Even Skin Tone, Fragrance Free

VICHY
MB302300
1.50 X 2.30 X 4.29 Inches
0.06 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Vichy Liftactiv B3 Dark spot serum and Dark spot corrector for face with niacinamide, glycolic acid, tranexamic acid, and peptides

Peptides serum for face with vitamin b3 that treats skin discoloration like hyperpigmentation, dark spots, sun spots, age spots, and melasma

Face serum for dark spots and hyperpigmentation treatment that helps to fade dark spots and reduce wrinkles for all skin types

Can help with skin concerns like post acne marks and acts as a gentle AHA exfoliant to help renew skin

Dark Spot Remover for Face and Body

Vichy Liftactiv Pure Retinol Serum For Face | Resurfacing Anti-Aging Face Serum For Wrinkles, Fine Lines, And Dark Spots | Boosts Collagen Production To Smooth And Firm Skin | 1 Fl. Oz.

VICHY
3337875821636
19.69 X 19.69 X 11.02 Inches
0.22 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Experience the power of retinol with LiftActiv Pure Retinol Serum. Our powerful formula contains .2% Pure Retinol to reduce wrinkles, even deep ones, for 100% of participants in our 5 month clinical study.

Pure Retinol serum firms & smooths while reducing dark spots and improving radiance.

Certified with Dermatologists, this product also contains peptides, prebiotic ferment and is fragrance-free, making it a top choice to transform your skin.

Visibly smooths & firms the skin, reduces dark spots & improves radiance, renews the skin and accelerates skin cell turnover

For best results, use at night after cleansing with a gentle cleanser and before using a moisturizer. Start slow and gradually increase use. Week 1: use twice a week. Week 2: use every other night. Week 3: use nightly as tolerated

Dermatologist Tested, Fragrance Free, Silicone Free

Vichy Mineral 89 Serum And Mineral 89 72H Moisture Boosting Fragrance Free Cream | Hydrating Skincare Kit

VICHY
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Minéral 89 Fragrance Free Cream is a lightweight, non-greasy moisturizer suitable for all skin types, including sensitive skin.

Our best-selling hyaluronic acid serum is formulated with Pure Hyaluronic Acid and 15 Mineral-Rich Vichy Volcanic Water to strengthen & repair your skin barrier

It is formulated with Hyaluronic Acid, Vichy Volcanic Water, Vitamins B3 & E, and Squalane

This daily hydrating and plumping booster has been clinically tested by 175 dermatologists on 1600 women worldwide

Helps strengthen the skin’s moisture barrier and provides long-lasting 72-hour hydration.

Safe and effective for all skin types, in a minimalist, fragrance free formula with only 11 ingredients. Alcohol free. Silicone Free

Dermatologist Tested and Fragrance Free

Lightweight, fast-absorbing translucent booster

It’s lightweight texture quickly absorbs into the skin and is suitable for all skin types, including sensitive skin.

Accepted by the National Eczema Association

Vichy Mineral 89 Serum And Mineral 89 72H Moisture Boosting Riche Cream | Hydrating Skincare Kit For Dry, Dehydrated Skin

VICHY
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Minéral 89 Rich Cream is a hydrating and nourishing moisturizer suitable for dry, dehydrated skin.

Our best-selling hyaluronic acid serum is formulated with Pure Hyaluronic Acid and 15 Mineral-Rich Vichy Volcanic Water to strengthen & repair your skin barrier

It is formulated with Hyaluronic Acid, mineral-rich Vichy Volcanic Water, Vitamins B3 & E, Squalane, and Lipids to strengthen the skin’s moisture barrier and lock-in 72-hour hydration.

This daily hydrating and plumping booster has been clinically tested by 175 dermatologists on 1600 women worldwide

Its rich texture helps to soothe skin and retain moisture.

Safe and effective for all skin types, in a minimalist, fragrance free formula with only 11 ingredients. Alcohol free. Silicone Free

Its rich, creamy texture helps nourish and soothe while leaving a silky touch to the skin.

Lightweight, fast-absorbing translucent booster

Skin feels softer, nourished, and soothed

Accepted by the National Eczema Association

Top 10 face serums Brands on Amazon

Here is the list of top-rated brands that were evaluated by PM.

Brand Count
Vichy 16

Top 10 face serums Brands Pie Chart


We've carried out a comprehensive analysis of 139,675 reviews on face serums, using our selection criteria to identify the best options in the categories. Our findings reveal that most customers typically select face serums priced around $40.65, with top brands including and

Our team of expert editors reviewed these high-quality items and handpicked the top 16 face serums for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the categories category. These include and .

We are dedicated to assisting our users in finding the right serums Products based on their needs, saving them considerable time when choosing which face serums to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.