Best All Facial Serums in 2026

Daisy
Last Updated: Jul 19, 2026

At a Glance: Our Top Picks for All Facial Serums

First Aid Beauty Ultra Repair Hydrating Serum with Hyaluronic Acid, Anti-Aging Face Serum for Sensitive Skin, 1.7 Ounces
#TOP1
First Aid Beauty Ultra Repair Hydrating Serum With
9.6
PM SCORE
First Aid Beauty FAB Skin Lab Resurfacing Liquid 10% AHA – 1.0 Oz.
#TOP2
First Aid Beauty Fab Skin Lab Resurfacing Liquid
9.4
PM SCORE
First Aid Beauty FAB Skin Lab Retinol Serum .25% Pure Concentrate, Anti-Aging Serum for Sensitive Skin – 1.0 Oz.
#TOP3
First Aid Beauty Fab Skin Lab Retinol Serum
9.4
PM SCORE

* PickSmartly editors independently research, review, and endorse the top products through comprehensive data analysis. We may earn a commission for qualifying purchases made through our product links.

Summary of the Best All Facial Serums of 2026

First Aid Beauty Ultra Repair Hydrating Serum With Hyaluronic Acid, Anti-Aging Face Serum For Sensitive Skin, 1.7 Ounces

FIRST AID BEAUTY
35959
0.11 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
EOS Digicom 5.43

Features

Hydration Hero: Get your daily dose of moisture for soft, smooth, youthful-looking skin; our water-based serum with Hyaluronic Acid seals in hydration for a healthy looking complexion, day and night

Helps Reduce Fine Lines & Wrinkles: Collagen and Peptides help improve the health and overall appearance of skin; this lightweight gel helps regulate oil production and give you a shine-free, balanced complexion

Clinically Proven Results: In a consumer perception study, our moisturizing serum immediately improved skin hydration by 178%, with 100% of panelists reporting an increase in skin moisture levels after just one use

Free From: Alcohol, artificial colorants, artificial fragrance, lanolin, mineral oil, parabens, petrolatum, phthalates, propylene glycol, sulfates, talc, formaldehydes, oxybenzone, coal tar, triclocarban, ethanol, ethyl alcohol, denatured alcohol

Dermatologist Tested: Suitable for all skin types, including oily, dry and sensitive skin, our cruelty-free face serum is also gluten-free, nano-free, non-comedogenic, nut-free, oil-free, and soy-free

First Aid Beauty Fab Skin Lab Resurfacing Liquid 10% Aha – 1.0 Oz.

FIRST AID BEAUTY
607
1.37 X 1.37 X 4.50 Inches
0.18 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
FIRST AID BEAUTY 9.85

Features

Helps Reduce the Signs of Aging: A potent, yet non-irritating exfoliator powered by a blend of 4 Alpha Hydroxy Acids (Glycolic, Lactic, Tartaric and Malic Acids) to help smooth, brighten & even the appearance of rough, dull-looking skin

Smoother, More Radiant Skin: Gentle enough to be used daily, this AHA formula is balanced with our Skin Saver Complex blend of Hyaluronic Acid, Colloidal Oatmeal, Allantoin, Aloe, Ceramides and Vitamins C + E that helps soothe, nourish and protect

Clinical Results: In a consumer perception study, 82% of panelists noticed an improvement in the overall appearance of their skin after 8 weeks of daily use

Free From: Alcohol, artificial colorants, artificial fragrance, lanolin, mineral oil, parabens, petrolatum, phthalates, propylene glycol, sulfates, talc, formaldehydes, oxybenzone, coal tar, triclocarban, ethanol, ethyl alcohol

Designed with Sensitive Skin in Mind: Our cruelty-free resurfacing liquid is also gluten-free, nut-free, nano-free and safety in use tested

First Aid Beauty Fab Skin Lab Retinol Serum .25% Pure Concentrate, Anti-Aging Serum For Sensitive Skin – 1.0 Oz.

FIRST AID BEAUTY
606
0.06 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
FIRST AID BEAUTY 9.85

Features

Helps Reveal Firmer, Younger-Looking Skin: A Retinol serum for beginners and those with sensitive skin, our formula combines 0.25% pure Retinol and advanced Peptides help to soften the look of fine lines and wrinkles with minimal irritation

Skin Looks Refreshed & Rejuvenated: Balanced with our Skin Saver Complex of Hyaluronic Acid, Vitamins C + E, Aloe, Colloidal Oatmeal, Allantoin and Ceramides to nourish, soothe and comfort the skin

Clinical Results: In a consumer perception study, 91% agreed their skin looked smoother after 4 weeks, and 91% agreed the product was gentle and non-irritating (once their skin acclimated to the product)

Free From: Alcohol, artificial colorants, artificial fragrance, lanolin, mineral oil, parabens, petrolatum, phthalates, propylene glycol, sulfates, talc, formaldehydes, oxybenzone, coal tar, triclocarban, ethanol, ethyl alcohol

Dermatologist Tested: Our vegan & cruelty-free retinol serum is also gluten-free, nut-free, soy-free, safe for sensitive skin, nano-free and safety in use tested

First Aid Beauty Facial Radiance Niacinamide Dark Spot Serum – Evens Skin Tone + Diminishes Dark Spots – Non-Irritating Hyperpigmentation Treatment – 1.0 Fl Oz

FIRST AID BEAUTY
36202
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
FIRST AID BEAUTY 9.87

Features

Helps Even Skin Tone: A non-irritating, Niacinamide-powered serum that helps reduce the look of dark spots, sun-spots, hyperpigmentation, discoloration and post-acne marks

Effective & Lightweight Formula: Packed with powerful, safe ingredients like Niacinamide, Licorice Root, Golden Kiwifruit and Undecylenoyl Phenylalanine, our dark spot corrector helps reveal a more uniform, healthy-looking complexion

Clinically Proven Results: In a 4-week consumer perception study, 100% of participants reported this face serum helped reduce the appearance of their dark spots and made their complexion look more even-toned; 97% said the product made their complexion look healthier and improved the overall appearance of skin

Free From: Alcohol, artificial colorants, artificial fragrance, lanolin, mineral oil, parabens, petrolatum, phthalates, propylene glycol, sulfates, talc, formaldehydes, oxybenzone, coal tar, triclocarban, ethanol, ethyl alcohol, denatured alcohol

Dermatologist Tested: Our vegan & cruelty-free dark spot remover is also fragrance-free, gluten-free, oil-free, paraben-free, nut-free and nano-free

First Aid Beauty Ultra Repair Liquid Recovery: Vegan Hydrating Serum With Propolis Extract For Smooth, Moisturized Skin. Water Based Serum For Easy Absorption.

FIRST AID BEAUTY
291
1.57 X 1.57 X 4.13 Inches
0.08 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Sleep Garden® 5.70

Features

Skin Saving: Ultra Repair Liquid Recovery contains a blend of skin-saving ingredients, including Ahnfeltia Concinna Extract, Propolis Extract and Avena Sativa (Oat) Kernel Extract to help relieve dryness, reduce redness and calm skin. Sodium Hyaluronate helps boost skin's moisture content, leaving the complexion appearing smoother and less blotchy.

Hydrating: A daily serum used after cleansing and toning to help hydrate and calm skin.

Concentrated: This unique concentrated water base allows for easy absorption into skin.

Absolutely No: Alcohol, artificial colorants, artificial fragrance, lanolin, mineral oil, parabens, petrolatum, phthalates, propylene glycol, sulfates, talc, formaldehydes, oxybenzone, coal tar, triclocarban, ethanol, ethyl alcohol

Allergy-Tested, Nut-Free, Oil-Free, Soy-Free, Suitable for Sensitive Skin, Safety in Use Tested

First Aid Beauty 10% Vitamin C Brightening Serum, Safe For Sensitive Skin, Helps Brighten + Visibly Firm Face + Neck, 1.7 Oz

FIRST AID BEAUTY
36065
0.11 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Healthywealthy786 8.08

Features

Helps Brighten and Visibly Firm: Sensitive-skin friendly, our 10% Vitamin C Brightening Serum helps brighten and visibly firm without all the irritation, clogged pores, or smell typical of Vitamin C

Helps Protect Against Signs of Early Aging: This radiance-boosting serum helps defend against surface free radicals that can cause signs of early skin aging and is lightweight, non-comedogenic and won’t leave skin feeling sticky or greasy

Proven Results: 93% said their skin looked brighter and more radiant after 10 days in a consumer perception study with 45 participants

Free From: Drying Alcohols, Artificial Colorants, Artificial Fragrance, Lanolin, Mineral Oil, Parabens, Petrolatum, Phthalates, Propylene Glycol, Sulfates, Talc, Formaldehydes, Oxybenzone, Coal Tar, Triclocarbon, Ethanol

Dermatologist Tested: Our allergen- and gluten-free serum is also clean, vegan, cruelty-free, gluten-free, fragrance free, paraben-free, silicone-free and sulfate-free

First Aid Beauty Bounce Boosting Serum With Collagen + Peptides, Helps Smooth Fine Lines + Wrinkles With Plumping Hydration, 1 Oz

FIRST AID BEAUTY
2644094
0.06 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
FIRST AID BEAUTY 9.86

Features

Boosts Skin’s Natural Bounce: First Aid Beauty's Bounce-Boosting Serum with Collagen + Peptides helps preserve youthful-looking skin and soften expression lines with plumping hydration

Lightweight + Safe for Sensitive Skin: The luxurious texture absorbs quickly and layers easily with your AM or PM routine; the serum is also safe for sensitive skin + non-comedogenic so it won’t clog pores

Proven Results: 97% of participants agreed that this product helped smooth appearance of fine lines + wrinkles after 4 weeks in a consumer perception study with 60 participants

Free From: Drying Alcohols, Artificial Colorants, Artificial Fragrance, Lanolin, Mineral Oil, Parabens, Petrolatum, Phthalates, Propylene Glycol, Sulfates, Talc, Formaldehydes, Oxybenzone, Coal Tar, Triclocarbon, Ethanol

Dermatologist Tested: Our clean, vegan serum is also cruelty-free, fragrance-free, gluten-free, nut-free, paraben-free, silicone-free and soy-free

First Aid Beauty Hydrating Hyaluronic Acid Serum, Instantly Boosts Moisture + Provides 24 Hours Of Hydration For All Skin Types, 1.7 Oz

FIRST AID BEAUTY
0.11 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
FIRST AID BEAUTY 9.86

Features

Instantly Boosts Moisture: This non-sticky, lightweight hydrating serum instantly boosts moisture and provides 24 hours of hydration for all skin types to look dewy and plump

For Skin that Appears Healthy and Youthful: Get an all-day hydration boost for thirsty skin with this serum that layers well, won’t clog pores and doesn’t leave skin sticky or tacky, thanks to its formula that includes Hyaluronic Acid, Squalane and Colloidal Oatmeal

Proven Results: 96% said their skin felt instantly hydrated after 10 days in a consumer perception study with 45 participants

Free From: Drying Alcohols, Artificial Colorants, Artificial Fragrance, Lanolin, Mineral Oil, Parabens, Petrolatum, Phthalates, Propylene Glycol, Sulfates, Talc, Formaldehydes, Oxybenzone, Coal Tar, Triclocarbon, Ethanol

Dermatologist Tested: Our allergen- and gluten-free serum is also clean, cruelty-free, gluten-free, fragrance free, paraben-free, silicone-free, sulfate-free

First Aid Beauty Bundle: Facial Radiance Niacinamide Dark Spot Serum – 1 Fl Oz.– And Deluxe Mini Pure Skin Face Cleanser – 1 Oz.

FIRST AID BEAUTY
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
FIRST AID BEAUTY 9.85

Features

Two FAB Products, One Bundle: Cleanse your skin without leaving it dry, with our Pure Skin Cleanser, then even your skin tone, with Eye Facial Radiance Dark Spot Serum

Helps Even Skin Tone: Packed with powerful, safe ingredients like Niacinamide, Licorice Root, Golden Kiwifruit and Undecylenoyl Phenylalanine, our Fascial Radiance Dark Spot Serum helps reduce the look of dark spots, sun-spots, hyperpigmentation, discoloration and post-acne marks

Pure Skin Face Cleanser: Try a Deluxe Mini of our sulfate-free and fragrance-free cleanser that’s strong enough to remove makeup, dirt, oil and grime without leaving your skin tight or dry

Free From: Alcohol, artificial colorants, artificial fragrance, lanolin, mineral oil, parabens, petrolatum, phthalates, propylene glycol, sulfates, talc, formaldehydes, oxybenzone, coal tar, triclocarban, ethanol, ethyl alcohol

Dermatologist Tested: Our cruelty-free serum and cleanser are also vegan, gluten-free, nut-free, oil-free, soy-free, safe for sensitive skin and nano-free

Top 10 facial serums Brands on Amazon

Here is the list of top-rated brands that were evaluated by PM.

Brand Count
First Aid Beauty 9

Top 10 facial serums Brands Pie Chart


We've carried out a comprehensive analysis of 1,693 reviews on facial serums, using our selection criteria to identify the best options in the skin care products. Our findings reveal that most customers typically select facial serums priced around $40.36, with top brands including tree of life beauty, the ordinary, truskin naturals, pacifica, valjean labs, artnaturals, pure body naturals, feeke and cerave and advanced clinicals

Our team of expert editors reviewed these high-quality items and handpicked the top 9 facial serums for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the skin care products category. These include doubley brands, fjs dealz inc, truskin naturals, amazon.com, everbody, jocott brands, inc., artnaturals us, pure body naturals® and linaona and pure valley .

We are dedicated to assisting our users in finding the right serums Products based on their needs, saving them considerable time when choosing which facial serums to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.