Best All Facial Serums in 2026

Daisy
Last Updated: Jul 18, 2026

At a Glance: Our Top Picks for All Facial Serums

Naturium Niacinamide Face Serum 12% Plus Zinc 2%, Hyaluronic Acid & Vitamin E, Pore Minimizer, Discoloration & Aging Skin Treatment, 1 oz
#TOP1
Naturium Niacinamide Face Serum 12% Plus Zinc 2%,
9.9
PM SCORE
Naturium Vitamin C Super Serum Plus Retinol, Hyaluronic Acid, Niacinamide & Salicylic Acid, Smoothing & Brightening Facial Care, 1.0 oz
#TOP2
Naturium Vitamin C Super Serum Plus Retinol, Hyaluronic
9.8
PM SCORE
Naturium Vitamin C Complex Face Serum, Brightening & Anti-Aging Facial Treatment with Hyaluronic Acid & Vitamin E, 1 oz
#TOP3
Naturium Vitamin C Complex Face Serum, Brightening &
9.8
PM SCORE

* PickSmartly editors independently research, review, and endorse the top products through comprehensive data analysis. We may earn a commission for qualifying purchases made through our product links.

Summary of the Best All Facial Serums of 2026

Naturium Niacinamide Face Serum 12% Plus Zinc 2%, Hyaluronic Acid & Vitamin E, Pore Minimizer, Discoloration & Aging Skin Treatment, 1 Oz

NATURIUM
NATR-10007
1.40 X 1.40 X 5.40 Inches
0.29 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Naturium 9.86

Features

ANTI-AGING FACE SERUM, MINIMIZE PORES: Our concentrated serum is formulated to help improve uneven skin tone & visually minimize the look of pores, skin texture & fine lines.

CONCENTRATED, POWERFUL FORMULA: Naturium Face Serum is formulated with Niacinamide, a very stable form of Vitamin B3, Zinc PCA, one of the most moisturizing molecules, & Hyaluronic Acid, drawing moisture to the skin for a more youthful appearance.

CONCENTRATED, POWERFUL FORMULA: Highly concentrated to purify & refine the complexion. Niacinamide Serum aids as a discoloration treatment face serum. This formula helps balance excess oil production & purifies congested skin.

BIOCOMPATIBLE & SAFE: Naturium skincare is formulated with both potent natural ingredients & advanced synthetic ingredients. They utilize efficacious levels of active ingredients, are pH level appropriate, & are thoroughly tested for safety.

CLEAN FORMULATION, NON-TOXIC: Cruelty free, paraben free, vegan, gluten free, fragrance free & non-toxic. Made with the highest-quality botanical, earth & marine-based ingredients combined with non-toxic-to-skin alternatives & advanced science.

NATURIUM QUALITY GUARANTEE: If for any reason you are not 100% satisfied, we offer a 30-day money-back refund. No questions asked!

Naturium Vitamin C Super Serum Plus Retinol, Hyaluronic Acid, Niacinamide & Salicylic Acid, Smoothing & Brightening Facial Care, 1.0 Oz

NATURIUM
NATR-10002
1.40 X 1.40 X 5.40 Inches
0.29 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Naturium 9.86

Features

MULTI-BENEFIT SERUM FOR FACE: Our supercharged, multi-benefit facial serum is formulated to help brighten, smooth, firm and target the look of fine lines while shielding skin from environmental stressors.

YOUTHFUL, RADIANT COMPLEXION: The Vitamin C used in this formula is 10x more effective, enhances skin penetration, and provides 100% antioxidant protection to minimize the appearance of fine lines and enhance overall complexion.

HIGHLY ACTIVE, POWERFUL FORMULA: Retinol helps boost collagen production and accelerates cell regeneration. Niacinamide is a proven antioxidant that improves hydration and diminishes the look of enlarged pores & uneven tone for more youthful skin.

BIOCOMPATIBLE & SAFE: Naturium skincare is formulated with both potent natural ingredients & advanced synthetic ingredients. They utilize efficacious levels of active ingredients, are pH level appropriate, & are thoroughly tested for safety.

CLEAN FORMULATION, NON-TOXIC: Cruelty free, paraben free, vegan, gluten free, fragrance free & non-toxic. Made with the highest-quality botanical, earth & marine-based ingredients combined with non-toxic-to-skin alternatives & advanced science.

NATURIUM QUALITY GUARANTEE: If for any reason you are not 100% satisfied, we offer a 30-day money-back refund. No questions asked!

Naturium Vitamin C Complex Face Serum, Brightening & Anti-Aging Facial Treatment With Hyaluronic Acid & Vitamin E, 1 Oz

NATURIUM
NATR-10001
1.40 X 1.40 X 5.40 Inches
0.06 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Naturium 9.92

Features

CLINICALLY SHOWN RESULTS: Our vitamin C complex serum instantly hydrates skin and clinically shown to improve the appearance of fines lines and wrinkles in just 4-weeks, based on an 8-week clinical study on 32 subjects

CONCENTRATED, POWERFUL FORMULA: The high concentration of our complex including highly stable, pure l-ascorbic acid and Kakadu plum, one of the richest sources of vitamin c, helps address signs of aging, reducing the appearance of fine lines and wrinkles

MOST SKIN TYPES: Appropriate for those with sensitive skin, though a patch test prior to use is advised. Apply even layer onto face, neck and chest morning/night, avoiding eye area. For best results, follow with moisturizer and use sunscreen in the morning

PROUDLY FORMULATED: All of our products are formulated to be pH level appropriate, made in the USA, Vegan, Cruelty Free, Paraben Free, Gluten Free, Skin Compatible, & Dermatologist Tested. Most of our skincare is Synthetic Fragrance Free

SKINCARE THAT WORKS: At Naturium, we are committed to providing affordable skincare essentials that use only ingredients directly benefiting the skin’s health, which support the integrity and effectiveness of our formulations

Naturium Quadruple Hyaluronic Acid Serum 5%, Hydrating & Anti-Aging Face Moisturizer, Fragrance Free, 1.0 Oz

NATURIUM
NATR-10003
1.40 X 1.40 X 5.40 Inches
0.29 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Naturium 9.92

Features

ANTI-AGING, SKIN-PLUMPING MOISTURE: Our serum replenishes essential moisture, using 4 different molecular weights of Hyaluronic Acid to effectively hydrate skin for visually plump, youthful looking skin.

DEEP HYDRATION, FIRM SKIN: Hyaluronic Acid attracts and retains up to 1,000 times its weight in water from moisture in the atmosphere, helping restore the lipid barrier and resulting in plumper looking skin.

MOISTURIZING, EFFECTIVE FORMULA: Our serum is formulated with Hyaluronic Acid & Natural Blossom Honey, which is naturally rich in antioxidants & increases the water-binding capacity of hyaluronic acid, helping to lock in moisture.

BIOCOMPATIBLE & SAFE: Naturium skincare is formulated with both potent natural ingredients & advanced synthetic ingredients. They utilize efficacious levels of active ingredients, are pH level appropriate, & are thoroughly tested for safety.

CLEAN FORMULATION, NON-TOXIC: Cruelty free, paraben free, vegan, gluten free, fragrance free & non-toxic. Made with the highest-quality botanical, earth & marine-based ingredients combined with non-toxic-to-skin alternatives & advanced science.

NATURIUM QUALITY GUARANTEE: If for any reason you are not 100% satisfied, we offer a 30-day money-back refund. No questions asked!

Naturium Niacinamide Essence 3%, Soothing & Hydrating Skin Optimizing Treatment, 5.7 Oz

NATURIUM
NATR-10029-AMZ
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Naturium 9.92

Features

SOFTEN AND SOOTHE: Our concentrated essence is formulated to soften, soothe and hydrate, prepping your skin for better absorption of serums and moisturizers to provide maximum performance. The starting block for our facial skin care routine.

CLEAR SKIN, RADIANT COMPLEXION: This lightweight hydrating essence is designed to prep your skin for optimal absorption of serums and moisturizers, and is formulated for all skin types.

LIGHTWEIGHT FORMULA: Niacinamide is a very stable form of Vitamin B3 that helps fade the look of dark spots and improves skin texture. Hyaluronic Acid draws in moisture to the skin for a plumper, more youthful appearance.

BIOCOMPATIBLE & SAFE: Naturium skincare is formulated with both potent natural ingredients & advanced synthetic ingredients. They utilize efficacious levels of active ingredients, are pH level appropriate, & are thoroughly tested for safety.

CLEAN FORMULATION, NON-TOXIC: Cruelty free, paraben free, vegan, gluten free, fragrance free & non-toxic. Made with the highest-quality botanical, earth & marine-based ingredients combined with non-toxic-to-skin alternatives & advanced science.

NATURIUM QUALITY GUARANTEE: If for any reason you are not 100% satisfied, we offer a 30-day money-back refund. No questions asked!

Naturium Vitamin K Liposome Face Serum 3% Plus Vitamin F & Alpha Bisabolol, Redness Reducer & Aging Skin Treatment, 1 Oz

NATURIUM
1.40 X 1.40 X 5.40 Inches
0.06 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Naturium 9.92

Features

ANTI-AGING FACE SERUM, MINIMIZE PORES: Our concentrated serum is formulated to to reduce the look of visible redness, while calming, soothing and comforting the skin.

CONCENTRATED, POWERFUL FORMULA: Naturium Face Serum is formulated with a unique vitamin K liposome along with encapsulated curcumin and pine bark, vitamin F and bisabolol.

BIOCOMPATIBLE & SAFE: Naturium skincare is formulated with both potent natural ingredients & advanced synthetic ingredients. They utilize efficacious levels of active ingredients, are pH level appropriate, & are thoroughly tested for safety.

CLEAN FORMULATION, NON-TOXIC: Cruelty free, paraben free, vegan, gluten free, fragrance free & non-toxic. Made with the highest-quality botanical, earth & marine-based ingredients combined with non-toxic-to-skin alternatives & advanced science.

NATURIUM QUALITY GUARANTEE: If for any reason you are not 100% satisfied, we offer a 30-day money-back refund. No questions asked!

Naturium Salicylic Acid Serum 2%, Plus Maltobionic Acid, Blemish Treatment, 1.0 Oz

NATURIUM
10054
2.00 X 2.00 X 4.00 inches
0.06 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Naturium 9.92

Features

HEALTHIER LOOKING COMPLEXION: Our blemish-fighting serum clears blemishes while preventing new ones from forming.

DEVELOPED FOR ALL SKIN TYPES: Perfect for sensitive, dry, blemish prone, aging, and combination skin to be used daily and as needed. For best results, apply a thin layer onto clean skin.

GENTLE, NON-DRYING FORMULA: Our clarifying salicylic acid serum is formulated to help clear up and prevent new blemish blemishes while maltobionic acid helps exfoliate for a healthier looking complexion.

BIOCOMPATIBLE & DERMATOLOGIST TESTED: Naturium skincare products are formulated with both potent natural ingredients & advanced synthetic ingredients. They utilize efficacious levels of active ingredients, are pH level appropriate, & are thoroughly tested for safety.

CLEAN FORMULATION, NON-TOXIC: Cruelty free, paraben free, vegan, gluten free, fragrance free & non-toxic. Made with the highest-quality botanical, earth & marine-based ingredients combined with non-toxic-to-skin alternatives & advanced science.

Top 10 facial serums Brands on Amazon

Here is the list of top-rated brands that were evaluated by PM.

Brand Count
Naturium 7

Top 10 facial serums Brands Pie Chart


We've carried out a comprehensive analysis of 21,421 reviews on facial serums, using our selection criteria to identify the best options in the skin care products. Our findings reveal that most customers typically select facial serums priced around $18.70, with top brands including tree of life beauty, the ordinary, truskin naturals, pacifica, valjean labs, artnaturals, pure body naturals, feeke and cerave and advanced clinicals

Our team of expert editors reviewed these high-quality items and handpicked the top 7 facial serums for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the skin care products category. These include doubley brands, fjs dealz inc, truskin naturals, amazon.com, everbody, jocott brands, inc., artnaturals us, pure body naturals® and linaona and pure valley .

We are dedicated to assisting our users in finding the right serums Products based on their needs, saving them considerable time when choosing which facial serums to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.