Best All Facial Serums in 2026

Daisy
Last Updated: Jul 18, 2026

At a Glance: Our Top Picks for All Facial Serums

Cerave Hyaluronic Acid Serum for Face with Vitamin B5 and Ceramides | Hydrating Face Serum for Dry Skin | Fragrance Free | 1 Ounce
#TOP1
Cerave Hyaluronic Acid Serum For Face With Vitamin
9.9
PM SCORE
Lumene Nordic-C Arctic Berry Face Oil Cocktail - Antioxidant Serum made of Fatty Acids, Vitamin C, A, E + Vitamin B - Hydrating Serum for Glowing Skin + Even Skin Tone - Vegan Facial Oil (30ml)
#TOP2
Lumene Nordic-C Arctic Berry Face Oil Cocktail -
9.8
PM SCORE
Glow Recipe Plum Plump Hyaluronic Serum - Hyaluronic Acid Hydrating Serum & Plum Oil for Fine Lines & Wrinkles - Vitamin B5, Silk Protein & Vegan Collagen Face Serum - Skin Plumping Glow Serum (30ml)
#TOP3
Glow Recipe Plum Plump Hyaluronic Serum - Hyaluronic
9.8
PM SCORE

* PickSmartly editors independently research, review, and endorse the top products through comprehensive data analysis. We may earn a commission for qualifying purchases made through our product links.

Summary of the Best All Facial Serums of 2026

Cerave Hyaluronic Acid Serum For Face With Vitamin B5 And Ceramides | Hydrating Face Serum For Dry Skin | Fragrance Free | 1 Ounce

CERAVE
1653805
1.38 X 2.17 X 4.88 Inches
0.07 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

[ HYALURONIC ACID SERUM ] CeraVe Hydrating Hyaluronic Acid Serum for Face is formulated with our highest concentration of hyaluronic acid, an ingredient that helps retain skin’s natural moisture. Helps skin appear more hydrated and smoother.

[ SMOOTH TEXTURE ] Lightweight, hydrating serum with a smooth, gel texture. If layering with an eye cream or facial moisturizer, apply HA Serum in a thin layer to slightly damp skin and allow to fully absorb into skin before applying additional products.

[ ALL DAY HYDRATION ] With Vitamin B5 to help soothe skin. Features CeraVe's patented MVE ingredient-delivery technology to continually release moisturizing ingredients and provide 24-hour lasting hydration.

[ 3 ESSENTIAL CERAMIDES ] Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products are formulated with three essential ceramides (1, 3, 6-II) to help restore and maintain the skin’s natural barrier

[ DEVELOPED WITH DERMATOLOGISTS ] CeraVe Skincare is developed with dermatologists and has products suitable for dry skin, sensitive skin, oily skin, acne-prone, and more.

Lumene Nordic-C Arctic Berry Face Oil Cocktail - Antioxidant Serum Made Of Fatty Acids, Vitamin C, A, E + Vitamin B - Hydrating Serum For Glowing Skin + Even Skin Tone - Vegan Facial Oil (30Ml)

LUMENE
81796
1.38 X 2.09 X 5.79 Inches
0.24 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
MIR Enterprise 4.97

Features

Antioxidant-Rich Face Serum - This nurturing antioxidant serum with vitamin C oil replenishes skin’s glow with the power of Nordic ingredients.

Ingredients for Glowing Skin - The unique bi-phase formula of this hydrating face oil combines Nordic nature’s most treasured antioxidant-rich berries containing with a cocktail of C, A precursor, B3, B5 and E vitamins in a nourishing face brightening serum.

Glow Oil Cocktail for Face - This nurturing oil for face with vitamin B3 and vitamin B5 helps to replenish even the driest skin and protect its beauty for perfectly hydrated, radiant and velvety smooth looking complexion.

Nordic-C [Valo] Collection - This collection by Lumene, including this face moisturizer oil, is infused with Vitamin C, wild Arctic cloudberry, hyaluronic acid and pure Arctic Spring water to help boost glow and clarify dull-looking skin. This vitamin C and vitamin E serum contains a balanced blend of Nordic ingredients and oil for face skin.

Vegan Glow Face Oil - The antioxidant face oil, and other Lumene face oils and serums, is vegan, containing upcycled and wild-crafted ingredients.

Glow Recipe Plum Plump Hyaluronic Serum - Hyaluronic Acid Hydrating Serum & Plum Oil For Fine Lines & Wrinkles - Vitamin B5, Silk Protein & Vegan Collagen Face Serum - Skin Plumping Glow Serum (30Ml)

GLOW RECIPE
GRD124
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
unique beauty for all 4.05

Features

Antioxidant-Rich Plum - Kakadu Plum contains one of the highest concentrations of Vitamin C (100x of an orange!) to help firm the look of fine lines and wrinkles. Illawarra Plum has a high concentration of anthocyanins (7x more than blueberries!). Burdekin Plum contains minerals like magnesium, calcium, zinc, & potassium, and a powerful combination of anthocyanins and natural Vitamin C to defend skin.

Hyaluronic Acid Serum - A powerful blend of multi-weight hyaluronic acids (ultra-low, low, medium, high, ultra-high molecular weights) that deeply hydrates layers of skin for plump, bouncy glowing skin.

Vegan Collagen & Silk Protein - This facial serum contains potent, plant-based, skin firming powerhouse ingredients that help support a healthy-looking skin barrier by guarding against free radicals and hydrating glowing skin.

Vitamin B5 - This face serum contains Vitamin B5, which helps to repair dry skin by hydrating, soothing, and rejuvenating, resulting in a healthy skin barrier.

Free Of - Parabens, Mineral Oil, Sulfates, Phthalates, Drying Alcohols, Synthetic Dyes. Vegan. Cruelty-free. Patch test on small area of skin before using on face.

Neutrogena Hydro Boost Hyaluronic Acid Face Serum With Vitamin B5, Lightweight Hydrating Face Serum For Dry Skin, Oil-Free, Non-Comedogenic, Fragrance Free, 1 Oz

NEUTROGENA
OC-CSNI-EU10
1.63 X 3.00 X 3.88 Inches
0.22 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Deeply quench your dry skin with Neutrogena Hydro Boost Hyaluronic Acid Serum for extra-smooth, supple skin as part of your at-home skincare routine

Daily facial serum is formulated with a 17% Hydration Complex for hydrated, supple skin all day long It instantly hydrates and is suitable for all skin types as well as sensitive skin

Contains both high and low weight hyaluronic acid to instantly hydrate skin Macro hyaluronic acid acts as a humectant on the skin's surface while micro hyaluronic acid is designed to deliver hydration within the skin's surface

Proven to smooth skin and hydrate for 24 hours, for healthier-looking skin This long-lasting and weightless hydrating serum leaves skin feeling supple and refreshed

This serum is the perfect addition to your hydrating skin care routine Every morning and evening, apply 4-5 drops of hyaluronic acid serum to your face and neck after cleansing with Hydro Boost Cleanser and before moisturizing with Hydro Boost Water Gel

Valjean Labs Facial Serum, Hydrate | Hyaluronic Acid + Vitamin B5 | Helps To Hydrate And Plump Skin And Restore Elasticity | Paraben Free, Cruelty Free, Made In Usa (1.83 Oz)

VALJEAN LABS
34335A
1.50 X 1.50 X 4.60 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Jocott Brands, Inc. 9.89

Features

HYDRATE FACIAL SERUM (1.83 OZ): Lightweight serum will help leave skin softened and strengthened. Feels luxurious on the skin and creates an extra layer between your complexion and the elements. Oil-free treatment delivers intense, long-lasting moisture that helps smooth and perfectly plump.

HYALURONIC ACID helps lock in moisture to make skin appear more supple, full and smooth. Helps plump skin with heroic hydrating properties.

VITAMIN B5 helps to increase efficacy and bring back skin elasticity.

SUPERCHARGED WITH TARGETED SKINCARE INGREDIENTS: Valjean Labs Facial Serums are incredibly industrious. Each contains a blend of essential nutrients that address specific skincare needs. Their lightweight textures permit delivery of potent anti-aging, brightening, tightening or radiance boosting actives.

Made in USA, Paraben Free, Cruelty Free

Valjean Labs Facial Serum, Combo Pack Of Hydrate, Glow, And Firm | Supercharged, Targeted Skincare Ingredients | Paraben Free, Cruelty Free, Made In Usa (1Oz Bottles)

VALJEAN LABS
34306A
1.50 X 1.50 X 4.60 Inches
28.30 Grams
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Jocott Brands, Inc. 9.89

Features

BEST SELLING SERUMS COMBO PACK: A trio of our best selling super-concentrated facial serums — each a blend of essential nutrients that address specific skincare needs. 3 pack combo of Hydrate, Glow, and Firm 1 oz bottles. Paraben Free, Cruelty Free, Made in the USA.

HYDRATE: features a blend of Hyaluronic Acid to help plump up your skin. Enhanced with a boost of vitamin B5 to increase efficacy and bring back skin elasticity.

GLOW: Helps deflect the damaging effects of everyday exposure to pollutants while kick-starting collagen creation with Vitamin C and Magnesium. Brightens the skin tone and helps to reduce signs of aging especially fine lines and wrinkles.

FIRM: With a cocktail of top-performing ingredients, this anti-aging treatment helps restore elasticity and diminish the look of fine lines and wrinkles for more youthful looking skin.

SUPERCHARGED WITH TARGETED SKINCARE INGREDIENTS: Valjean Labs Facial Serums are incredibly industrious. Each contains a blend of essential nutrients that address specific skincare needs. Their lightweight textures permit delivery of potent anti-aging, brightening, tightening or radiance boosting actives.

Cetaphil Deep Hydration Refreshing Eye Serum, 0.5 Fl Oz, 48Hr Hydrating Under Eye Cream To Reduce The Appearance Of Dark Circles, With Hyaluronic Acid, Vitamin E & B5 (Packaging May Vary)

CETAPHIL
GACE7
1.50 X 1.31 X 4.53 Inches
0.06 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
OTC Counter 8.46

Features

CETAPHIL DEEP HYDRATION REFRESHING EYE SERUM: Exclusive HydroSensitiv complex deepens dynamic hydration and soothes skin sensitivity

DEEPLY REPLENISHES SKIN'S HYDRATION FOR 48 HOURS: Targeted eye serum rehydrates to smooth the look of fine lines caused by dryness and improves the quality of sensitive skin over time

REDUCES APPEARANCE OF DARK CIRCLES AND PUFFINESS: Leaves under eye area feeling deeply hydrated and refreshed; features premium silicon applicator tip for gentle massage during application

IDEAL FOR DRY AND DEHYDRATED SKIN: With hyaluronic acid, peptides, vitamin B5 and antioxidant rich vitamin E to rehydrate and soothe

DESIGNED FOR SENSITIVE SKIN: Effective yet gentle skin care that won't clog pores or irritate skin; fragrance free, ophthalmologist tested & clinically tested on sensitive skin

TRAVEL SIZE TOILETRIES: This product is under 3.4 fl oz, making it easy to take with you on your next vacation or trip

Zealsea 2% Pure Hyaluronic Acid Serum For Face With Vitamin B5, Hydrating Serum To Smooth Dry And Sensitive Skin, Deep Moisturizing Face Serum For Women, Anti-Aging Facial Serum For Fine Lines, 1 Fl Oz

ZEALSEA
3.35 X 1.77 X 1.77 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
ZealSea 9.92

Features

2% Hyaluronic Acid: We generally assume the higher concentration, the more efficiency. For us, we need to look for a balance between the texture, function and the percentage of active ingredients. 2% concentration is the best option after numerous testing and trial, deeply moisturizer but non-sticky after fully absorbed.

Vitamin B5 (Panthenol): Face serum with Vitamin B5 known for its soothing and moisturizing properties. It can help support the skin barrier, promote skin reproduction, enhances moisturizing ability., protect from irritation. A good option for sensitive skin.

Unique Bottle Design: We use a blue transparent bottle so that our customer can see the purity of our serum from outside. At the same time, it is oval, it feels very young and unique. Whether it is gift for friends or traveling with you, it is very suitable.

Our Security Guarantee: We use our serum every day, so we know what you care about. A: It is suitable for all skin type even if sensitive skin. (dry skin, oily skin, combination skin, sensitive skin and mature skin) B: Our products have been tested by the laboratory and have related certifications. C: Cruelty-free, paraben-free, gluten-free, fragrance-free and heavy metal-free. D: Not only suitable for women, but also for men, girls and boys.(Comply with the EWG standard)

Satisfacetion Guarantee: There are so many skincare products on amazon, it’s hard to know which brands you can trust. We are confident that you’ll love our skin serum, because we don't produce and sell garbage. We’re offering a 90-day money-back refund. You can try it risk free today!

Collagen Serum For Face By Natural Outcome Skin Care - Ultra Impact Marine Collagen Peptides Serum For Face - Facial Moisturizer Anti Aging Serum Gel For Firming, Lifting And Reducing Wrinkles, 1 Oz

NATURAL OUTCOME
0.06 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Natural Outcome 9.22

Features

▪️ Collagen Face Serum - Our Ultra Impact Collagen Facial serum works to restore moisture balance, Boost skins natural derma regeneration process for skin tightening, filling fine lines and wrinkles giving you plumper, smoother and more even looking skin.

▪️ Wrinkle Reducing Peptides - Peptides for face are impactful anti aging proteins that release into skin stimulating natural collagen production to improve skin elasticity. Our peptide complex contains a intensive fast delivery system to illuminate appearance and repair complexion.

▪️ Plump and Firm - Getting softer firmer skin is easier then you think! Our collagen face serum with peptides is made with 12 Ultra Impact ingredients like wrinkle repairing hyaluronic acid, healing Vitamin B5, Skin softening algae extract, mulberry, licorice root and more!

▪️ Anti Aging Serum for Face - Our youth boosting radiant serum delivers plumper skin, face and lips leaving your skin feeling new, smoother, softer and minimize the appearance of fine lines and wrinkles.

▪️ Natural Outcome - We give you all the good none of the bad. Skin care products and face serums should be pure and gentle to achieve an organic glow, this anti aging face serum is paraben free, sulfate free, fragrance free, dye free, mineral oil free, made in the USA. 100% 30 day satisfaction guarantee or your money back!!

Soo'ae Hyaluronic Acid Hydrating Serum With Vitamin C, Vitamin B5 Lightweight Daily Facial Serum For Dry Skin, Oil-Free, 1 Fl Oz Moisturize, Plump Skin, Wrinkles, Vegan Anti Aging Serum For Face

SOOAE
0.17 X 0.16 X 0.48 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
DKCOS Corp. 9.88

Features

[HYALURONIC ACID SERUM - DEEP HYDRATION] NOT all Hyaluronic Acids are created equal! We formulate this serum to make the best Hyalruronic Acid Serum that has Ideal Molecular Structure & Absorbency for the Optimal hydration. with 3 different molecular weight sizes, The Smart Hyaluronic Acid Complex provides the ultimate hydration and helps retain skin's moisture for more hydrated, healthier, vibrant skin that glows

[ OPTIMUM DEEP HYDRATION with 3 MOLECULE SIZES] 6 Hyaluronic Acids in 3 molecular weight levels, high, mid and low. A high molecular weight hyaluronic acid protects the moisture barrier and locks moisture on the skin's surface, while a low molecular weight hyaluronic acid hydrates deep within the skin, leaving it smooth and supple.

[ADDITIONAL INGREDIENTS in LOW pH Gentle formular] this multi-depth hydration serum provides supreme hydration and seals moisture into thirsty skin and leaving it smoother and glower with addtional benefits from 🟡 Vitamin C - Antioxidant nutrient that helps skin revitalizing ✨ Niacinamide - smoothing and brightening skin for healthier looking skin 💧 Vitamin B5 (Panthenol) - Calming Comfort dry skin with hydration 🍵 Green Tea - moisturize and nourish the skin

[NON-GREASY & NO TACKY FINISH] Lightweight yet highly hydrating formula absorbs fast with no tacky texture or leftover residue. Can be worn under makeup for a dewy hydro boost of hydration. If layering with facial moisturizer or other serum, apply HA Serum in a thin layer with a patting motion and allow it to fully absorb into the skin before applying the next skincare products.

For all skin types, especially for dry skin types Hyaluronic Acid Serum with Vitamin C for face and neck is Vegan and 🚫 Free from Parabens, Phthalates, Artificial Fragrance & Colorant 🐰SooAE is PETA Approved Cruelty-Free Company

Brandefy Daily Triple - Niacinamide Serum, Peptides And Hyaluronic Acid. Hydrating & Plumping Serum For Bright, Smooth, Firm & Dewy Skin, 1.7Oz, Made In The Usa

BRANDEFY
HYALURONIC ACID SERUM
1.00 X 1.00 X 2.00 Inches
0.11 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
b-glowing Authorized Retailer 9.84

Features

Niacinamide Serum; Niacinamide boosts collagen production to improve skin texture, including smoothness, fine lines and wrinkles and helps brighten and fade hyperpigmentation. Our Niacinamide serum also helps build cells in the skin while also protecting them from environmental stresses, such as sunlight, pollution, and toxins.

💯 100 Day Manufacturer Guarantee; We give you 100 days to decide if our anti aging face serum is working for you. You have 100 days you decide our facial brightening serum is working for you or not. If not, please contact us through Amazon for a full refund. We are confident our anti aging serum is the face serum for glowing skin you will fall in love with. It's the easy daily recipe to get that glow you've been looking for

Results in Two Weeks; In as little as 2 weeks 20% reduction in skin roughness and 25% reduction in fine lines and wrinkles. Formulated to be silky smooth and never sticky. For all skin types. It's an antioxidant serum that includes vitamin E, centella asiatica, and camellia (green tea). These are powerhouse antioxidants added to give your skin a boost! They soothe inflammation, fight free radicals, and strengthen the skin’s barrier and moisture levels. The ideal deep wrinkle repair serum.

Peptide Complex Serum; Our biostimulant serum helps diminish the appearance of fine lines and wrinkles due it's rich complex of amino acids. It gives immediate skin-smoothing results and long-term age fighting benefits! Our anti aging, antioxidant serum is Dermatologist approved and is an ideal anti aging serum for sensitive skin.

Niacinamide and Hyaluronic Acid; Our anti aging face serum transforms the skin through our proprietary blend of clinically-proven ingredients. Our hyaluronic acid and niacinamide serum plumps skin and helps smooth out fine lines and wrinkles. It hydrates and refines dull skin to look more youthful and radiant.

Reduces & Prevents Blemishes; With Niacinamide, Vitamin B5, Vitamin E, Vitamin B5, Vitamin E and Green Tea. Our niacinamide and hyaluronic acid serum for face is also enriched with ingredients to calm and sooth your skin. It's helpful for inflammation and treating acne and blemishes.

💧 Protects Against Moisture Loss; Niacinamide helps protect your skin by creating a lipid barrier which helps prevent moisture loss. Our facial serum also minimize redness and blotchiness, while minimizing the appearance of your pores. Additionally it regulates oil production, while protecting your skin against sun damage and treating hyperpigmentation. All of this while also smoothing out fine lines and wrinkles. Niacinamide is a miracle skin care ingredient that offers powerful results.

Brightening Serum; Niacinamide helps treat hyperpigmentation while the hyaluronic acid plumps your skin. Together with peptides, green tea and vitamins E and B5 your skin will become brighter and more radiant. Our discoloration correcting serum can be layered under a face oil or face moisturizer. Try layering it over our Vitamin C + E + Ferulic serum for optimal discoloration correcting results.

🩺 Dermatologist Approved; Our hyaluronic and niacinamide serum for face is approved by Dermatologists and created using medical grade ingredients. Clinically tested ingredients provide real results in this hydrating serum. Our Daily Triple is the hyaluronic acid serum for face that you've been waiting for. It's an ultra repairing facial serum for dry skin, sensitive skin and combination skin.

Top 10 facial serums Brands on Amazon

Here is the list of top-rated brands that were evaluated by PM.

Brand Count
Valjean Labs 2
Brandefy 1
Cerave 1
Cetaphil 1
Glow Recipe 1
Lumene 1
Natural Outcome 1
Neutrogena 1
Sooae 1
Zealsea 1

Top 10 facial serums Brands Pie Chart


We've carried out a comprehensive analysis of 42,029 reviews on facial serums, using our selection criteria to identify the best options in the skin care products. Our findings reveal that most customers typically select facial serums priced around $24.50, with top brands including tree of life beauty, the ordinary, truskin naturals, pacifica, valjean labs, artnaturals, pure body naturals, feeke and cerave and advanced clinicals

Our team of expert editors reviewed these high-quality items and handpicked the top 11 facial serums for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the skin care products category. These include doubley brands, fjs dealz inc, truskin naturals, amazon.com, everbody, jocott brands, inc., artnaturals us, pure body naturals® and linaona and pure valley .

We are dedicated to assisting our users in finding the right serums Products based on their needs, saving them considerable time when choosing which facial serums to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.