Best Paste Hair Color Developers in 2026

Daisy
Last Updated: Feb 6, 2026

At a Glance: Our Top Picks for Paste Hair Color Developers

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye
#TOP1
L'oreal Paris Superior Preference Fade-Defying + Shine Permanent
9.9
PM SCORE
Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown Hair Color, Pack of 3
#TOP2
Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark
9.9
PM SCORE
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush (Smokey Pink)
#TOP3
L'oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color,
9.9
PM SCORE

* PickSmartly editors independently research, review, and endorse the top products through comprehensive data analysis. We may earn a commission for qualifying purchases made through our product links.

Summary of the Best Paste Hair Color Developers of 2026

Market Overview
Paste Hair Color Developers Reviewed
  • Reviews Analyzed: 109783 Items
  • PM Avg. Rating: 8.3 / 10
15 Products Evaluated
  • Highest Price: $32.00
  • Lowest Price: $4.39
  • Avg. Price: $18.90

L'oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack Of 1, Hair Dye

L'ORÉAL PARIS
071249253151
6.30 X 3.55 X 2.25 Inches
0.02 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine

Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black

L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème

Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color

L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown Hair Color, Pack Of 3

CLAIROL
KKYUS-JUN03PPO3036
7.11 X 3.59 X 6.35 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Demi permanent hair color that will give you a boost of shine for radiant, healthy-looking hair

Low commitment hair color that lasts up to 28 washes and blends away gray hairs

YES, coconut and aloe vera and NO ammonia or added parabens in our no-drip creme formula that is gentle on all hair types and textures

Our most gentle color to the hair

Tinte para el cabello semi permanente, sin amoniaco o parabanes

Available in 38 shades of blonde, brown, black and red

L'oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush (Smokey Pink)

L’ORÉAL PARIS
71249315286
2.75 X 3.50 X 6.50 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Multi-Faceted Permanent Hair Color: This shimmering smokey pink color with 3X highlights delivers intensified, brilliant results, featuring a prismatic color spectrum custom-blended by our master colorists

Nourishing Formula: Seals and smooths, never leaving hair dull or flat; Kit includes Conditioning Colour Crème, Conditioning Developer Crème, and Power Shimmer Conditioner

Bold Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering colors come in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers

L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, or go bold with bright color

L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

L'oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8G Golden Blonde, Pack Of 1, Hair Dye

L’ORÉAL PARIS
071249253229
2.40 X 3.60 X 6.20 Inches
0.03 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine

Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black

L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème

Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color

L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

#TOP5

Schwarzkopf Blondeme Blonde Toning Creative Pastel Tones Steel Blue 60Ml

BLONDME
4045787367973
3.15 X 8.66 X 2.36 Inches
0.13 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
ToolsForBeauty 9.92

Features

Schwarzkopf BlondMe Toning Cremes range are a fantastic way to add pastel tones and shine to blonde hair while protecting it too.

They're formulated with Schwarzkopf's Integrated Bond Enforcing Technology which uses succinic acid to penetrate the hair during blonding and protect those all important hair bonds.

The result is blonde hair which keeps its strength and elasticity making it less prone to breakage.

Blonde Toning Cream is designed to be used on pre-lightened or natural, light blonde hair (base 9 or lighter) and comes in 7 shades that can be intermixed with all BLONDME Toning, Lifting and White Blending shades.

Net wt: 60 grams.

Clairol Natural Instincts Demi-Permanent Hair Dye, 2 Black Hair Color, Pack Of 3

CLAIROL
KKYUS-JUN03PPO10056
7.11 X 3.59 X 6.35 Inches
1.45 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Demi permanent hair color that will give you a boost of shine for radiant, healthy-looking hair

Low commitment hair color that lasts up to 28 washes and blends away gray hairs

YES, coconut and aloe vera and NO ammonia or added parabens in our no-drip creme formula that is gentle on all hair types and textures

Our most gentle color to the hair

Tinte para el cabello demi permanente, sin amoniaco o parabanes

#TOP7

Wella Colorcharm Hair Toner, Neutralize Brass With Liquifuse Technology, T28 Natural Blonde, 1.4 Oz

WELLA COLOR CHARM
81611094
1.85 X 0.94 X 3.66 Inches
0.09 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Slightly lifts while toning at the same time

Works on naturally blonde or pre-bleached hair

Complete range includes 8 toners in 3 families: Ash, Beige and Silver Liquid Wella Color Charm permanent toner shades are available in liquid for quick and easy bottle applications

L'oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8S Soft Silver Blonde (Pack Of 1), Hair Dye

L’ORÉAL PARIS
SG_B07JG9WJ6Z_US
2.26 X 3.50 X 6.25 Inches
0.60 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine

Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black

L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème

Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color

L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Naturtint Permanent Hair Color 5N Light Chestnut Brown (Pack Of 1), Ammonia Free, Vegan, Cruelty Free, Up To 100% Gray Coverage, Long Lasting Results

NATURTINT
NAT5NX45
5.00 X 5.00 X 5.00 Inches
0.35 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Naturtint USA 9.89

Features

BETTER INGREDIENTS, Better Color, Better You!

FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate.

ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine.

UP TO 100 % GRAY COVERAGE for long-lasting, natural-looking results with 32 mixable shades to choose from that deliver vibrant color, deep hydration and gorgeous hair.

VEGAN AND CRUELTY FREE, so you can feel good about making an ethical choice.

Madison Reed Radiant Hair Color Kit, Light Brown For 100% Gray Coverage Of Resistant Gray Hair, Ammonia-Free, 6.5Nnn Novara Light Brown, Permanent Hair Dye, Pack Of 1

MADISON REED
5.50 X 2.50 X 8.00 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Madison Reed Official Store 9.88

Features

HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair—it has been shown to actually improve the condition of your hair according to an independent clinical study.

KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free.

LONG-LASTING 100% GRAY COVERAGE: Dimensional gray coverage that delivers natural-looking, multi-dimensional results —never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades.

INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet.

ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on values—everything we do is driven by courage, trust, joy, responsibility and love. It’s hair color…with a conscience.

Overtone Haircare Color Depositing Conditioner - 8 Oz Semi-Permanent Hair Color Conditioner With Shea Butter & Coconut Oil - Pastel Purple Temporary Cruelty-Free Hair Color (Pastel Purple)

OVERTONE
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
oVertone Haircare 9.68

Features

Semi-Permanent Hair Color: Pastel Purple Coloring Conditioner creates a perfect soft, light purple hue on starting shades of light to platinum blonde

Vegan & Cruelty-Free Dye: Our gentle, award-winning, vegan, and cruelty-free pigmented conditioners are an easy, damage-free way to achieve subtle color

Gentle Color Depositing Conditioner: The deposit-only formula works well on many shades; Results will vary on hair that hasn't been dyed, processed, bleached, or pre-lightened; They do not contain ammonia, bleach, or developers and will not lift or lighten your existing hair color

Deposit-Only Formula for Temporary Hair Color: For best results on gray hair, apply to clean dry hair and saturate strands thoroughly; While processing, cover hair with a shower cap and use a blow dryer on medium heat to soak up as much pigment as possible; Full coverage is not guaranteed

Easy Application: Apply a generous amount of coloring conditioner to clean, dry hair using gloves (for best results), and let sit for 10-15 minutes; Rinse until water runs clear, and use dark towels to absorb any residual color; Lasts for 2-20 washes

Temporary Hair Color Dye For Girls Kids, Hair Wax Color Girl Toys Gifts For Age 4 5 6 7 8 9 Birthday,Party, Cosplay Diy, Children's Day, Halloween, Christmas (6 Colors-Red Orange Purple Blue Green Gray)

EFLY
8023A
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Best Power Team 9.50

Features

6 Vibrant Colour: Silver Gray, Red, Blue, Purple,Orange, Green, you can mix different colors to achieve your desired color or gradient color.

INSTANT HAIR COLORING: this temporary hair color is Good solution, like dying hair different colors. Easy to color, easy to wash, strong without damage to hair, no sticky

100% NATURAL INGREDIENTS: This Hair Wax Made of plant extracts, no scalp irritation, environmentally friendly and no harm to your health, it is Child's choice.

Applicable scene: Suitable for Mother's Day,birthday,parties, Wedding, Club, Festivals, Cosplay,Engagement ,St.patricks Day,Easter egg, etc, creating you a beautiful and unique look for yourself. A cool gift for your family and friends.

DIY YOUR HAIRSTTYLE: You can enjoy new hair design every day at home instead of Solon.

Revlon Permanent Hair Color Colorsilk Digitones With Keratin, 95D Pastel Pink (Pack Of 1)

REVLON
6.30 X 3.50 X 2.10 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

HD COLOR TECHNOLOGY: Delivers high-definition pigments for vivid color

NO MESS, NO DRIP: Easy to use from root to tip

LEAVES HAIR IN BETTER CONDITION: Ammonia-free hair color* infused with Keratin leaves your hair in better condition than before. (9 out of 10 women tested found Revlon ColorSilk Digitones left their hair looking healthier.) *Formulated without adding ammonia.

SALON QUALITY: Co-developed with salon experts for high-performing color at home

FOR ALL HAIR TEXTURES: Available in 5 vivid shades

Clairol Nice'n Easy Permanent Hair Dye, 2 Black Hair Color, Pack Of 3

CLAIROL
KKYUS-JUN03PPO8286
7.11 X 3.56 X 6.31 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Get permanent, silky, natural-looking hair color with Clairol Nice'n Easy 2 Black. Creates 3 salon tones and highlights in 1 simple step using Color Blend technology

Covers 100% of grays with complementary highlights and lowlights for an authentic look

Our breakthrough non-drip Color Care permanent cream has conditioners built into every step to make your hair soft and shiny

One hair color application kit: ColorBlend Formula, ColorBlend Activator, CC Plus ColorSeal Conditioner, Expert gloves

Tinte para el cabello que brilla con luces y reflejos naturales como nunca antes-100% cobertura de canas

Overtone Haircare Color Depositing Conditioner - 8 Oz Semi Permanent Hair Color Conditioner With Shea Butter & Coconut Oil - Pastel Silver Temporary Cruelty-Free Hair Color (Pastel Silver)

OVERTONE
3.62 X 3.62 X 2.75 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
oVertone Haircare 9.69

Features

Semi-Permanent Hair Color: Pastel Silver Coloring Conditioner is perfect for creating an ethereal silver hue with steely undertones on platinum or light blonde starting shades

Vegan & Cruelty-Free Dye: An easy, damage-free way to achieve bold pastel color with our gentle, award-winning, vegan and cruelty-free pigmented conditioners

Gentle Color Depositing Conditioner: The deposit-only formula works well on many shades; Results will vary on hair that hasn't been dyed, processed, bleached, or pre-lightened; They do not contain ammonia, bleach, or developers and will not lift or lighten your existing hair color

Deposit-Only Formula for Temporary Hair Color: For best results on gray hair, apply to clean dry hair and saturate strands thoroughly; While processing, cover hair with a shower cap and use a blow dryer on medium heat to soak up as much pigment as possible; Full coverage is not guaranteed

Easy Application: Apply a generous amount of coloring conditioner to clean, dry hair using gloves (for best results), and let sit for 10-15 minutes; Rinse until water runs clear, and use dark towels to absorb any residual color; Lasts for 2-20 washes

Top 10 hair color developers paste Brands on Amazon

Here is the list of top-rated brands that were evaluated by PM.

Brand Count
Clairol 3
L’oréal Paris 3
Overtone 2
Blondme 1
Efly 1
L'oréal Paris 1
Madison Reed 1
Naturtint 1
Revlon 1
Wella Color Charm 1

Top 10 hair color developers paste Brands Pie Chart


We've carried out a comprehensive analysis of 109,783 reviews on hair color developers paste, using our selection criteria to identify the best options in the categories. Our findings reveal that most customers typically select hair color developers paste priced around $18.90, with top brands including and

Our team of expert editors reviewed these high-quality items and handpicked the top 15 hair color developers paste for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the categories category. These include and .

We are dedicated to assisting our users in finding the right color Products based on their needs, saving them considerable time when choosing which hair color developers paste to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.