Best Royal Collection Hair Extensions in 2026

Daisy
Last Updated: Jan 23, 2026

At a Glance: Our Top Picks for Royal Collection Hair Extensions

Hetto Micro Beads Hair Extensions Real Human Hair #2 Darkest Brown Micro Loop Extensions Pre Bonded Human Hair Micro Link Hair Extensions Silky Hair 22 Inch 50 Strands 50g
#TOP1
Hetto Micro Beads Hair Extensions Real Human Hair
9.3
PM SCORE
Hetto Brown Weft Hair Extensions Human Hair Weave 12 Inch 70g #2 Darkest Brown Human Hair Weft Extensions Brazilian Sew in Weft Human Hair Extensions
#TOP2
Hetto Brown Weft Hair Extensions Human Hair Weave
9.3
PM SCORE
Hetto Balayage Micro Links Human Hair Extensions Off Black to Silver Gray Mix Black Micro Loop Extensions Human Hair 16 Inch Straight Micro Beaded Hair Extensions Human Hair 50g 50 Strands
#TOP3
Hetto Balayage Micro Links Human Hair Extensions Off
9.3
PM SCORE

* PickSmartly editors independently research, review, and endorse the top products through comprehensive data analysis. We may earn a commission for qualifying purchases made through our product links.

Summary of the Best Royal Collection Hair Extensions of 2026

Market Overview
Royal Collection Hair Extensions Reviewed
  • Reviews Analyzed: 8569 Items
  • PM Avg. Rating: 6.8 / 10
17 Products Evaluated
  • Highest Price: $124.99
  • Lowest Price: $32.00
  • Avg. Price: $67.79

Hetto Micro Beads Hair Extensions Real Human Hair #2 Darkest Brown Micro Loop Extensions Pre Bonded Human Hair Micro Link Hair Extensions Silky Hair 22 Inch 50 Strands 50G

HETTO
HA-MRING-50GRAM-#2-22
20.00 X 1.00 X 1.00 Inches
0.11 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hetto 9.82

Features

★ Human Hair Extensions Brown: All our micro ring hair extensions are made of premium human hair. No tangles, no shedding.

★ Specifications: Each pack with 50 strands. 12 inches length are 40g/pack; 14-22 inches are 50g/pack. It is recommended to use 2-3 packs of micro bead hair extensions to cover full head.

★ Micro Beads: Our microbeads are made of silicone ring without metals. The microbeads have the inner rubber that can keep the bead and hair in place to avoid falling out.

★ DIY Hair: Micro loop hair extensions can be dyed, curled and straightened(temperature should below 180℃).

★ Care tips: Wash your hair with neutral shampoo, and regularly use conditioner or essential oil to maintain your hair. Hair can last about 2-4 months(depending on usage and care methods).

Hetto Brown Weft Hair Extensions Human Hair Weave 12 Inch 70G #2 Darkest Brown Human Hair Weft Extensions Brazilian Sew In Weft Human Hair Extensions

HETTO
HA-HW-#2-12
12.00 X 3.00 X 1.00 Inches
0.15 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hetto 9.82

Features

1. [Hair Weft Details]: 12inch=70grams, 14-16inch=80grams, 18-22inch=100grams. Hair weave width is around 120-150cm. The longer the hair is, the shorter the weft width will be.

2. [Purchase Notice]: Any problems of product you meet, please contact seller to exchange freely. Please understand the weft human hair couldn't be returned after cutting out, sewing or dying.

3. [Quality Assurance]: Hetto double weft hair extensions is made of 100% Real remy human hair. Tight, Soft, Thick, No shedding & tangle. Color, Weight and Length all support customizing.

4. [Weft Advantages]: Usually one pack could make full head. Easily change your style without hurting your own hair. Various ways to apply the hair bundles: Sew in, Clip in, Tape in, Micro link in and so on.

5. [Style As You Like]: Hetto weft extensions could be cut, curled or dyed into darker. Suitable for any occasions: Daily, Party, Meeting, Wedding, Shopping, Travelling or any else.

Hetto Balayage Micro Links Human Hair Extensions Off Black To Silver Gray Mix Black Micro Loop Extensions Human Hair 16 Inch Straight Micro Beaded Hair Extensions Human Hair 50G 50 Strands

HETTO
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hetto 9.82

Features

★ Specifications: Each pack with 50 strands. 12 inches length are 40g/pack; 14-22 inches are 50g/pack. It is recommended to use 2-3 packs of micro bead hair extensions to cover full head.

★ Micro Beads: Our microbeads are made of silicone ring without metals. The microbeads have the inner rubber that can keep the bead and hair in place to avoid falling out.

★ DIY Hair: Micro loop hair extensions can be dyed, curled and straightened(temperature should below 180℃).

★ Care tips: Wash your hair with neutral shampoo, and regularly use conditioner or essential oil to maintain your hair. Hair can last about 2-4 months(depending on usage and care methods).

Hetto Keratin U Tip Hair Extensions Remy Hair #2 Darkest Brown Hair Extensions U Tips Pre Bonded Human Hair U Tip Extensions Hot Fusion 18 Inch 50 Strands 50G

HETTO
HA-U-TIP-50GRAM-#2-18
18.00 X 0.39 X 1.00 Inches
0.11 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hetto 9.82

Features

●●100% Human Hair●● U-TIP hair extensions made of 100% real human hair. Smooth and soft with no tangles. With excellent Italian keratin, a natural protein won't damaging your own scalp. Professional application and removal are recommended.

●●Advantage●● U shaped thin keratin glue , more invisible and comfortable, provide a more natural looking. Can be customized by cutting it to smaller bonds for need. A specific solvent allows to remove the keratin extensions easily.

●● Purchase Guide●● The pre bonded U tip hair extension is 50 gram per package, 50 strands. To add volume, 2-3 packs is enough. If your hair are fine thin, usually we recommend 3-4 packs for a full head. Different sizes have the same weight, so shorter size will be thicker.

●●Hair Care●● Can be curled, straightened, dyed, trimmed, washed. Only light color can be dyed to darker color. And the temperature is better under 356 ℉(180 ℃) .

●●Color Tip●● The color in the picture is close to the real item. Due to different screens and lights, there may be a little color differences.

Hetto Blonde Nano Link Human Hair Extensions #60 Platinum Blonde Nano Beads Extensions Human Hair 16 Inch Remy Hair Nano Ring Hair Extensions Human Hair 50G 50S

HETTO
HA-NANO-50GRAM-#60-16-1NEW
16.00 X 1.00 X 1.00 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hetto 9.82

Features

➤ Hetto NANO BEADS Hair Extensions: Pre bonded fusion tipped hair with wire can use smaller rings for a more invisible installation. This product DON'T contain nano beads.It is suggested to install by professional hairdresser for a better outcome.

➤ 100% Real human hair: Hetto Nano Tip Hair Extensions Adopt 100% human hair materials, NO mixed animal or synthetic hair.

➤ Purchase guide: For normal thickness hair, we recommend 2-3 packs to adding length and slight thickness; for thinning hair, 3-4 packs are needed to add volume for a full head.If you have very short hair, it will be harder to make the extensions invisible.

➤ Hair Color: All the pictures are toke by ourselves, please refer to the color of the product instead of the model. Please note there may be color differences because of monitors. Some pictures were taken by two packs of hair.

➤ Use Tip: Hetto Nano Ring Hair can be straightened, curled, washed and restyled as you like. But like your own hair, human hair damage is irreversible. The styling temperature should be lower than 180 ℃, and the hair can only be dyed to a darker color. You can try it out with a strand of hair first.

Hetto Balayage Micro Loop Hair Extensions Human Hair #2/8/2 Darkest Brown To Light Brown With Darkest Brown Micro Link Hair Extensions Remy Human Hair Mirco Beads Extensions 14 Inch 50 Strands 50G

HETTO
HA-50G-MICROLOOP-#2/8/2-14
14.00 X 1.00 X 1.00 Inches
0.09 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hetto 9.82

Features

★ Human Hair Extensions Balayage Darkest Brown to Light Brown Mixed Darkest Brown: All our micro ring hair extensions are made of premium human hair. No tangles, no shedding.

★ Specifications: Each pack with 50 strands. 12 inches length are 40g/pack; 14-22 inches are 50g/pack. It is recommended to use 2-3 packs of micro bead hair extensions to cover full head.

★ Micro Beads: Our microbeads are made of silicone ring without metals. The microbeads have the inner rubber that can keep the bead and hair in place to avoid falling out.

★ DIY Hair: Micro loop hair extensions can be dyed, curled and straightened(temperature should below 180℃).

★ Care tips: Wash your hair with neutral shampoo, and regularly use conditioner or essential oil to maintain your hair. Hair can last about 2-4 months(depending on usage and care methods).

Hetto Nano Bead Hair Extensions Human Hair Pre Bonded #2 Darkest Brown Nano Ring Hair Extensions 16 Inch Nano Link Extensions Soft Silky Hair 16 Inch 50 Strands 50G

HETTO
HA-NANO-50GRAM-#2-16-1
16.00 X 0.39 X 0.39 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hetto 9.82

Features

➤ Hetto NANO BEADS Hair Extensions: Pre bonded fusion tipped hair with wire can use smaller rings for a more invisible installation. This product DON'T contain nano beads.It is suggested to install by professional hairdresser for a better outcome.

➤ 100% Real human hair: Hetto Nano Tip Hair Extensions Adopt 100% human hair materials, NO mixed animal or synthetic hair.

➤ Purchase guide: For normal thickness hair, we recommend 2-3 packs to adding length and slight thickness; for thinning hair, 3-4 packs are needed to add volume for a full head.If you have very short hair, it will be harder to make the extensions invisible.

➤ Hair Color: All the pictures are toke by ourselves, please refer to the color of the product instead of the model. Please note there may be color differences because of monitors. Some pictures were taken by two packs of hair.

➤ Use Tip: Hetto Nano Ring Hair can be straightened, curled, washed and restyled as you like. But like your own hair, human hair damage is irreversible. The styling temperature should be lower than 180 ℃, and the hair can only be dyed to a darker color. You can try it out with a strand of hair first.

Hetto Blonde Weft Hair Extensions Human Hair Sew In Weft Exrensions Human Hair Bundles #18/613 Blonde Hair Weft Human Hair Extensions Sew In Weaving Hair 100G

HETTO
HA-HW-#P18/613-100G-18-1
18.00 X 3.00 X 1.00 Inches
0.22 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hetto 9.82

Features

1. [Hair Weft Details]: 12inch=70grams, 14-16inch=80grams, 18-22inch=100grams. Hair weave width is around 120-150cm. The longer the hair is, the shorter the weft width will be.

2. [Purchase Notice]: Any problems of product you meet, please contact seller to exchange freely. Please understand the weft human hair couldn't be returned after cutting out, sewing or dying.

3. [Quality Assurance]: Hetto double weft hair extensions is made of 100% Real remy human hair. Tight, Soft, Thick, No shedding & tangle. Color, Weight and Length all support customizing.

4. [Weft Advantages]: Usually one pack could make full head. Easily change your style without hurting your own hair. Various ways to apply the hair bundles: Sew in, Clip in, Tape in, Micro link in and so on.

5. [Style As You Like]: Hetto weft extensions could be cut, curled or dyed into darker. Suitable for any occasions: Daily, Party, Meeting, Wedding, Shopping, Travelling or any else.

Tape In Extensions Human Hair Blonde Highlight Tape In Hair Extensions Real Human Hair Tape In Extensions Ash Blonde Highlight Bleach Blonde 14 Inch 50G 20Pcs

HETTO
HA-TAPE-P#18/613-14
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING

Features

▶Advantage of Tape Extensions◀Tape Hair Extensions is one of the most popular hair extensions,no tangling and no shedding.They are easy to apply and more invisible. Apply it with “sandwich" way and heat it for a few seconds, it will be more firm!

▶A Variety of Specifications◀Hetto Tape hair extensions, 12 Inch for 40g; 14-22 Inch for 50g. 1-2 pack is recommended for adding hair length and 3-4 packs will make a full head. You could choose the amount of packs according to your need!

▶Material of Hetto Hair ◀Our hair extensions are all 100% real human hair. It can be dyed or curled just like your own hair. But just like our hair, it can be damaged. With the use of time, the ends of the hair will become frizzy, so it recommend be trimmed regularly for the perfect effect of wearing.

▶Considerate Service Team◀Any Issues with orders or products, Find us First. We will provide you with professional help. Comes with a sheet of replacement tape, you can also contact us if you need to replace the tape.

▶About Chromatic Aberration◀ Due to different lighting shooting, camera functions, monitors, etc., the colors appearing on your screen may be different. If you are not satisfied with the received hair color or if you are not sure if the color matches you before placing your order, please feel free to us.

Hetto Curly Clip In Human Hair Extensions Natural Wavy Human Hair Clip In Extensions #4 Dark Brown Highlight With Honey Blonde Clip In Hair Extensions Human Hair 22 Inch 105G+20G 7Pcs

HETTO
HA-CLIP-P#4/27-NW-22-1
22.00 X 3.00 X 1.00 Inches
0.22 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hetto 9.82

Features

【Ultra Quality Curly Clip in Hair Extensions】Premium choice for professional curly hair user. Not advise newer to try. Grade 8A+ remy human hair extensions, shiny to the look, soft to the touch, natural to the wear. Slightly shedding is normal float hair, won't effect wearing result.

【About Exchanging&Returning】Pay Attention: After using would effect second-sale, no policy could support returning. Without using condition, if you feel the curly hair extensions couldn't suitable for you, contact seller to ask replacement or return.

【Notes To Purchase Curly Hair Extensions】The size length we marked are measured in straight hair condition; Usually 2-3 packs are enough for a full head; Color may vary from different light or monitor; Whole day customer service online, any problems, just pls contact us!

【100% Real Human Hair Clip in Extensions】Professional Authority Test Proof noticeable in product detailed page. Hetto promises huge compensation for any fake clip in curly hair extensions you received from our store.

【Curly Hair Care Guideness】Using wide tooth comb or fingers for combing; Use mild shampoo; Don't use hair dryer, let hair dry naturally; Curly clip in human hair could dye into darker while not advise bleaching or straightening.

Hetto Natural Curly Human Hair Clip In Hair Extensions Chocolate Brown Highlighted With Blonde Clip In Human Hair Extensions 20 Inch Curly Clip In Extensions Human Hair 105G+20G 7Pcs

HETTO
HA-CLIP-#4-NW-24-02
24.00 X 3.00 X 1.00 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hetto 9.82

Features

【Ultra Quality Curly Clip in Hair Extensions】Premium choice for professional curly hair user. Not advise newer to try. Grade 8A+ remy human hair extensions, shiny to the look, soft to the touch, natural to the wear. Slightly shedding is normal float hair, won't effect wearing result.

【About Exchanging&Returning】Pay Attention: After using would effect second-sale, no policy could support returning. Without using condition, if you feel the curly hair extensions couldn't suitable for you, contact seller to ask replacement or return.

【Notes To Purchase Curly Hair Extensions】The size length we marked are measured in straight hair condition; Usually 2-3 packs are enough for a full head; Color may vary from different light or monitor; Whole day customer service online, any problems, just pls contact us!

【100% Real Human Hair Clip in Extensions】Professional Authority Test Proof noticeable in product detailed page. Hetto promises huge compensation for any fake clip in curly hair extensions you received from our store.

【Curly Hair Care Guideness】Using wide tooth comb or fingers for combing; Use mild shampoo; Don't use hair dryer, let hair dry naturally; Curly clip in human hair could dye into darker while not advise bleaching or straightening.

Hetto Curly Clip In Extensions Human Hair Natural Wavy Extensions Clip In Human Hair #4 Chocolate Brown Highlight #27 Honey Blonde Clip In Extensions Human Hair 14 Inch 105G+20G 7Pcs

HETTO
HA-CLIP-P#4/27-NW-14
14.00 X 3.00 X 1.00 Inches
0.22 pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hetto 9.82

Features

【Ultra Quality Curly Clip in Hair Extensions】Premium choice for professional curly hair user. Not advise newer to try. Grade 8A+ remy human hair extensions, shiny to the look, soft to the touch, natural to the wear. Slightly shedding is normal float hair, won't effect wearing result.

【About Exchanging&Returning】Pay Attention: After using would effect second-sale, no policy could support returning. Without using condition, if you feel the curly hair extensions couldn't suitable for you, contact seller to ask replacement or return.

【Notes To Purchase Curly Hair Extensions】The size length we marked are measured in straight hair condition; Usually 2-3 packs are enough for a full head; Color may vary from different light or monitor; Whole day customer service online, any problems, just pls contact us!

【100% Real Human Hair Clip in Extensions】Professional Authority Test Proof noticeable in product detailed page. Hetto promises huge compensation for any fake clip in curly hair extensions you received from our store.

【Curly Hair Care Guideness】Using wide tooth comb or fingers for combing; Use mild shampoo; Don't use hair dryer, let hair dry naturally; Curly clip in human hair could dye into darker while not advise bleaching or straightening.

Hetto 14'' #4/27 Brown Highlights Blonde Hair Extensions Clip In Human Hair Double Weft Thick Clip In Extensions Curly And Straight Clip In Hair Extensions

HETTO
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hetto 9.82

Features

1. Hair Material: Hetto clip in hair extensions are made with 100% remy human hair which has passed the test by authority. Ultra assurance of hair and clips quality, no any worries.

2. Hair Advantages: Double weft clip in extensions real human hair with soft silcone; No damage; No Shedding; Soft as your own hair.

3. Quality Assurance: 100% real double weft human hair with clips in, easily blend with your hair. Salon quality,soft like your own natural hair.

4. Installation & Take Out: Easy to wear quickly in 5 minutes by yourself. To have a layered look or to have a full head, we recommend ordering clip in extensions in 2-3 packs.

5. Color Match : Hesitate whether the color or wave of clip in hair extensions suits youselves? Please let us know to get more detailed photos. We also support color customization.

Hetto 18 Inch Brown Highlighted Blonde Wavy Clip In Hair Extensions Natural Human Hair 7Pcs 100G Thick Straight Real Clip In Extensions

HETTO
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hetto 9.82

Features

1. Hair Material: Hetto clip in hair extensions are made with 100% remy human hair which has passed the test by authority. Ultra assurance of hair and clips quality, no any worries.

2. Hair Advantages: Double weft clip in extensions real human hair with soft silcone; No damage; No Shedding; Soft as your own hair.

3. Quality Assurance: 100% real double weft human hair with clips in, easily blend with your hair. Salon quality,soft like your own natural hair.

4. Installation & Take Out: Easy to wear quickly in 5 minutes by yourself. To have a layered look or to have a full head, we recommend ordering clip in extensions in 2-3 packs.

5. Color Match : Hesitate whether the color or wave of clip in hair extensions suits youselves? Please let us know to get more detailed photos. We also support color customization.

Hetto Blonde Hair Weft Extensions Human Hair Brown Highlights Blonde Weft Hair Extensions Sew In Human Hair Weft 16 Inch 80G Weaving Hair Extensions

HETTO
HA-HW-#P4/27-80G-16
16.00 X 3.00 X 1.00 Inches
0.18 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hetto 9.82

Features

1. [Hair Weft Details]: 12inch=70grams, 14-16inch=80grams, 18-22inch=100grams. Hair weave width is around 120-150cm. The longer the hair is, the shorter the weft width will be.

2. [Purchase Notice]: Any problems of product you meet, please contact seller to exchange freely. Please understand the weft human hair couldn't be returned after cutting out, sewing or dying.

3. [Quality Assurance]: Hetto double weft hair extensions is made of 100% Real remy human hair. Tight, Soft, Thick, No shedding & tangle. Color, Weight and Length all support customizing.

4. [Weft Advantages]: Usually one pack could make full head. Easily change your style without hurting your own hair. Various ways to apply the hair bundles: Sew in, Clip in, Tape in, Micro link in and so on.

5. [Style As You Like]: Hetto weft extensions could be cut, curled or dyed into darker. Suitable for any occasions: Daily, Party, Meeting, Wedding, Shopping, Travelling or any else.

Hetto Blonde Weft Extensions Sew In Human Hair 20 Inch Weft Hair Extensions Real Human Hair Ash Blonde Highlighted Sew In Weft Human Weaving Hair Extensions 100G

HETTO
HA-HW-#P18/613-100G-20
20.00 X 3.00 X 1.00 Inches
0.22 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hetto 9.82

Features

1. Hair Weft Details: 12inch=70grams, 14-16inch=80grams, 18-22inch=100grams. Hair weave width is around 120-150cm. Usually one pack could make full head.

2. Quality Assurance: Hetto double weft hair bundles is made of 100% Real remy human hair. Tight, Soft, Thick, No shedding & tangle. Any problems of product all could exchange.

3. Weft Advantages: Easily change your style without hurting your own hair. Various ways to apply the hair bundles: Sew in, Clip in, Tape in, Micro link in and so on.

4. Style As You Like: Hetto weft extensions could be cut, curled or dyed into darker. Suitable for any occasions: Daily, Party, Meeting, Wedding, Shopping, Travelling or any else.

5. Personal Customization: Color, Weight and Length all support customizing. If you have these requires, please email us, we will try our best to fulfill your needs.

Hetto Blonde Hair Weft Extensions Human Hair Sew In Blonde Weft Hair Extensions Human Hair 12 Inch 70G #60 Platinum Blonde Human Hair Weft Extensions

HETTO
HA-HW-#60-12
12.00 X 3.00 X 1.00 Inches
0.15 pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hetto 9.82

Features

1. Hair Weft Details: 12inch=70grams, 14-16inch=80grams, 18-22inch=100grams. Hair weave width is around 120-150cm. Usually one pack could make full head.

2. Quality Assurance: Hetto double weft hair bundles is made of 100% Real remy human hair. Tight, Soft, Thick, No shedding & tangle. Any problems of product all could exchange.

3. Weft Advantages: Easily change your style without hurting your own hair. Various ways to apply the hair bundles: Sew in, Clip in, Tape in, Micro link in and so on.

4. Style As You Like: Hetto weft extensions could be cut, curled or dyed into darker. Suitable for any occasions: Daily, Party, Meeting, Wedding, Shopping, Travelling or any else.

5. Personal Customization: Color, Weight and Length all support customizing. If you have these requires, please email us, we will try our best to fulfill your needs.

Top 10 hair extensions Brands on Amazon

Here is the list of top-rated brands that were evaluated by PM.

Brand Count
Hetto 17

Top 10 hair extensions Brands Pie Chart


We've carried out a comprehensive analysis of 8,569 reviews on hair extensions, using our selection criteria to identify the best options in the hair care products. Our findings reveal that most customers typically select hair extensions priced around $67.79, with top brands including kookastyle, leeons, maopaobeauty, sisily, honsoo, goo goo, goabroa, zqian beauty and yogfit and lnerato

Our team of expert editors reviewed these high-quality items and handpicked the top 17 hair extensions for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the hair care products category. These include kookastyle, lianghair, maopaomei, grace and sunny, honsoo, goo goo hair, goabroa us, zqian beauty and yogfit and chaoshuan .

We are dedicated to assisting our users in finding the right extensions Products based on their needs, saving them considerable time when choosing which hair extensions to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.