Best Softlips Lip Balms in 2026

Daisy
Last Updated: Jul 17, 2026

At a Glance: Our Top Picks for Softlips Lip Balms

Aquaphor Lip Repair Ointment - Long-lasting Moisture to Soothe Dry Chapped Lips - .35 fl. oz. Tube
#TOP1
Aquaphor Lip Repair Ointment - Long-Lasting Moisture To
9.9
PM SCORE
eos 100% Natural & Organic Lip Balm- Strawberry Sorbet, Dermatologist Recommended for Sensitive Skin, All-Day Moisture, 0.14 oz, 2 Pack
#TOP2
Eos 100% Natural & Organic Lip Balm- Strawberry
9.9
PM SCORE
Softlips Protectant/Sunscreen SPF 20 Assorted Fun Flavors Lip Balm, 6 Pack (12 count)
#TOP3
Softlips Protectant/Sunscreen Spf 20 Assorted Fun Flavors Lip
9.9
PM SCORE

* PickSmartly editors independently research, review, and endorse the top products through comprehensive data analysis. We may earn a commission for qualifying purchases made through our product links.

Summary of the Best Softlips Lip Balms of 2026

Market Overview
Softlips Lip Balms Reviewed
  • Reviews Analyzed: 109281 Items
  • PM Avg. Rating: 8.0 / 10
30 Products Evaluated
  • Highest Price: $29.64
  • Lowest Price: $2.88
  • Avg. Price: $11.91

Aquaphor Lip Repair Ointment - Long-Lasting Moisture To Soothe Dry Chapped Lips - .35 Fl. Oz. Tube

AQUAPHOR
72140006389
5.91 X 5.91 X 5.91 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Dermatologist Recommended: Aquaphor is the dermatologist recommended lip care brand

Relieves and Soothes: Aquaphor Lip Repair is clinically proven to relieve dryness and soothe chapped, cracked lips

Free Of: Aquaphor lip balm for chapped lips is fragrance free and paraben free, and helps prevent dryness for long-lasting moisture

Lip balm pack includes one (1) 0.35 ounce tube of Aquaphor Lip Repair Ointment

Eos 100% Natural & Organic Lip Balm- Strawberry Sorbet, Dermatologist Recommended For Sensitive Skin, All-Day Moisture, 0.14 Oz, 2 Pack

EOS
832992012668
3.00 X 0.79 X 5.00 Inches
0.01 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

STRAWBERRY SORBET: Strawberry Sorbet flavor tastes like frozen sorbet made with vine-ripened summer strawberries

100% NATURAL & ORGANIC: Our USDA Certified Organic lip balms are made with high-quality ingredients and have single-note flavors that taste lighter and cleaner just like they came from nature

ALL-DAY MOISTURE: Our lip balms are packed with powerful skincare ingredients like sustainable shea butter + oil that locks-in moisture for lasting protection, nourishing coconut oil for weightless hydration, relieving jojoba oil that replenishes irritated lips, and a protective blend of antioxidants

MADE FOR SENSITIVE SKIN: Our Dermatologist-recommended lip balm is formulated for sensitive skin and hypoallergenic

SUSTAINABLY-SOURCED INGREDIENTS: eos lip balms have wild grown, sustainably sourced, 100% natural shea butter and oil to leave your lips smooth and nourished

OUR PROMISE: All eos lip balms are paraben, phthalate, gluten, and cruelty-free

Softlips Protectant/Sunscreen Spf 20 Assorted Fun Flavors Lip Balm, 6 Pack (12 Count)

SOFTLIPS
1439
4.50 X 2.00 X 5.00 Inches
0.25 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Soft, hydrated lips are always in, so stay classic with your favorite Soft lips Lip Protectant/Sunscreen SPF 20 twin pack flavors, now available in Multipack (Pack of 6).

Soft lips lip balm hydrates and protects dry, chapped lips and with a smooth glide-on formula enriched with skin conditioners.

With SPF 20 for year round sun protection in sweet vanilla, fresh-picked raspberry, and juicy-fresh watermelon flavors, Soft lips Lip Protectant Fun Flavors Multipack will keep your lips moisturized all year long. It's so smart. So irresistible. So you.

Don't be shy and double apply. Create your own flavor by mixing it up. Combine flavors that fit your style and mood. Maybe it's watermelon-razz today and vanilla-melon tomorrow.

Hydrates and protects dry, chapped lips Smooth glide-on formula enriched with skin conditioners SPF 20 protects lips from sunburn

Honest Beauty Tinted Lip Balm | Antioxidant-Rich Acai Extracts + Avocado Oil | Ewg Certified, Vegan, Cruelty Free | Dragon Fruit

HONEST BEAUTY
BH-0000052
0.70 X 0.60 X 3.10 Inches
0.04 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Ninety Shop 0.00

Features

Pucker up babes; Vegan Lip Balm that helps keep lips smooth and moisturized all day

Swipe on for nourishing sheer color that locks in hydration

Made with: Antioxidant-rich Acai Extracts + Avocado Oil; Works for all skin types

Made without: Petrolatum, Paraffins, Parabens, Synthetic Fragrances, Silicones, Mineral Oil

EWG Certified, Dermatologist Tested, Physician Tested, Cruelty Free, Vegan

#TOP5

Softlips Tinted Lip Conditioner/Moisturizer, Pearl, 0.07 Oz (Pack Of 6)

SOFTLIPS
NA
3.00 X 1.00 X 1.00 Inches
0.02 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
SportingDoc 9.98

Features

Softlips Lip Balm Protectant Spf 20, Vanilla (Pack Of 5)

SOFTLIPS
SL12005
0.09 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Mr. Medical 9.98

Features

Helps prevent Sunburn

Temporarily protects chapped or cracked lips

#TOP7

Softlips Lip Balm Protectant Spf 20, Vanilla (Pack Of 12 Sticks)

ACCGUYS
SL10012
0.09 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
SportingDoc 9.98

Features

12-Pack of 0.07 oz sticks

Hydrates, protects and relieves dry chapped lips

Smooth glide-on formula enriched with skin conditioners

SPF 20 protects lips from sunburn

Palmer's Coconut Oil Formula Lip Balm Duo With Spf 15 And Vitamin E, All-Day Moisturizing Sunscreen Lip Balm, Hydrates Dry, Cracked Lips (Pack Of 2)

PALMER'S
I0088420
0.63 X 3.00 X 4.50 Inches
0.05 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Lip Balm: This decadently creamy coconut lip balm with SPF 15 keeps lips hydrated all day long and protects against chapping, cracking and environmental damage from the sun or wind

Hydrate and Replenish: Crafted with antioxidant-rich Extra Virgin Coconut Oil to rehydrate and renew dry lips; This twin pack of SPF Lip Balm is perfect for storage in multiple locations

Finest Ingredients: We use only the finest natural, raw ingredients for soft, hydrated and beautiful hair & skin. We support sustainable production of Shea & Cocoa Butter and Coconut Oil. You can feel good about what you put on your hair and skin

Choose What's Real: Our nourishing skin care and hair care products feature real, high-quality, plant-based ingredients. Our product line for whole body care includes body butter, creams, balms, lotions, oils, soaps, pregnancy and stretch mark care

Why Palmers? For over 180 years, Palmer's has crafted treatment-oriented beauty products using Cocoa Butter, Coconut Oil, Shea Butter, Olive Oil & Vitamin E to soothe, hydrate, soften, replenish and revitalize skin and hair

Softlips Lip Protectant 6 Flavor Ultimate Holiday Variety Pack (10 Sticks)

SOFTLIPS
4335070199
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Mr. Medical 9.98

Features

Try them all - 6 different flavors! Makes an excellent gift for anyone who wants to try all Softlips flavors

Includes 10 Sticks: (2) Raspberry, (2) Watermelon, (2) Cherry, (1) Vanilla, (1) Pearl, and (2) Limited Edition Peppermints! 0.07 oz/stick

Hydrates and protects dry, chapped lips

Smooth glide-on formula enriched with skin conditioners

SPF 15 sunscreen for Pearl flavor, SPF 20 for all other flavors

Softlips Lip Protectant Spf20, Peppermint (Pack Of 6 Sticks)

SOFTLIPS
PR-COM-RT-X1000014
5.25 X 2.50 X 1.70 inches
0.02 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
One Stop Pharma 9.83

Features

Six (6) Sticks of Peppermint flavored lip protectant with SPF 20, 0.07 oz each

Hydrates and protects dry, chapped lips

Smooth glide-on formula enriched with skin conditioners

SPF 20 protects lips from sunburn

Eos Super Soft Shea Lip Balm Sticks - Sweet Treats Variety Pack | Lip Moisturizer | 4 Lip Balms, Marshmallow

EOS
FETEGT2925
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

LIP BALM VARIETY PACK: These 4-pack lip balm sticks include Birthday Cake, Dulce de Leche, Toasted Marshmallow, and Vanilla Bean flavors. eos flavor lip balms with natural Shea Butter are incredibly moisturizing and available in too-good-to-be-true flavors!

SUPER MOISTURIZING LIP REPAIR: long lasting lip moisturizer thanks to our use of all natural, wild grown and sustainably sourced Shea Butter. Plus, a delicious flavor on your lips that will make you want to swipe our eos lip balm again and again!

SMOOTH ON LIP MOISTURIZER: Swipe on this conditioning lip care balm with all-natural Shea Butter that will leave your lips feeling buttery smooth, hydrated and with a delicious taste all day long.

SUSTAINABLE LIP CARE: eos lip care products use sustainably-soured ingredients, including natural shea butter and shea oil, in all our products to leave your lips smooth and nourished.

ALL-NATURAL SHEA BUTTER: eos lip repairs have wild grown, sustainably sourced 100% natural shea butter to make your lips feel moisturized, protected and soft. eos lip balms are paraben, phthalate, gluten free, derma-tested & hypoallergenic. Leaping bunny certified. No products tested on animals.

PERFECT GIFTS FOR ANY OCCASION: Perfect for gifts! eos lip care products make great gifts for women and an easy solution for picky teen girl gifts.

#TOP12

Softlips Limited Edition Christmas Set Spf20, Cherry Cordial, Maple Butter, Winter Berry

SOFTLIPS
3P6P
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
KTWares 9.15

Features

Includes 3 Limited Edition Flavors: Cherry Cordial, Maple Butter, Winter Berry.

Hydrates and protects dry, chapped lips

Smooth glide-on formula enriched with skin conditioners

SPF 20 protects lips from sunburn

3 Sticks, 0.07 oz each

Aquafina Hydrating Lip Balm, Jojoba & Almond Oils, Vit. E, New Flavors- 4 Pack (Lemon Zing, Orange Splash, Berry Loco, Pure Original)

AQUAFINA
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING

Features

Moisturizing

Healing

Softlips Lip Protectant Sunscreen Spf 20, Raspberry With Green Tea Extract 2 Ea

SOFTLIPS
3
2.55 X 0.60 X 4.70 Inches
0.04 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
VerSure 9.98

Features

with evening primrose oil and pomegranate extrate

with green tea extrat

lip protectant/sunscreen

Smooth conditiong balm for softer, healthier lips.

Softlips Lip Protectant/Sunscreen Spf 20, Vanilla (2 Count)

SOFTLIPS
310742012187
2.00 X 2.00 X 2.00 Inches
0.01 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
SilverRod Pharmacy 9.76

Features

Hydrates and protects dry, chapped lips, Smooth glide-on formula enriched with skin conditioners, SPF 20 protects lips from sunburn

Lip Sleeping Mask 5G (3 Set) - Korean Beauty Maintaining Moist Lips All Day Long, Lip Gloss And Moisturizers Cream Long Lasting, Night Treatments Lip Balm (B+L+P)

CARE:NEL
CLS17
0.01 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
iniswill 9.88

Features

√ 3 Kinds of Scent Mix Complex : Berry + Lime + Pomegranate MIX COMPLEX : REPAIR CURE HEALING AND TREATING DAMAGED AND CRACKED LIPS: CARENEL MOISTURIZING LIP MASK, LIP GLOSS, Cream and LIP BALM, Quencher FORMULA INFUSED with power NATURAL ingredients of BERRY EXTRACT and VITAMIN C, all of which target DRY and CRACKED LIPS.

√ PROVIDES HYDRATION AND PROTECTION: BERRY MOISTURIZING LIP MASK, PROTECTS your LIPS from drying and REJUVENATES them while you sleep. Hydrated softlips chapstick sleeping Lip Mask Balm, Younger Looking Lips Overnight, Best Solution For Chapped And Cracked Lips, Unique Formula And Power Benefits Of BERRY. High-moisturizing, high-nourisiment contents remains on your lips overnight lip gloss. Night Moisturize treatment anti aging. LIP PROTECTION: CARENEL Lip care strawberry Lip Mask.

√ MELT and CLEAR the DEAD SKIN CELL scrub on your lips while you're sleeping. Refreshing feeling with a berry scent. Good Korean Lip Night wrinkles Treatment and Lip Care Product & Moisturizer. (Sleeping Pack) Use it every day and night, it goes a long way, last a long to throughout all the day or next day. Highly recommend for dry flaky and chapped lips.

√ NO OVERWHELMING ODOR OR TASTE: CARENEL HYDRATION LIP MASK has a very faint, mild berry fragrance that doesn't overpower. This not sticky formula is an amazing all the time and all night treatment, that will get very addicting for your lips. Good item of gift and Present item set of birthday black Friday Christmas mothers day friend happy new year girl Valentine Day Graduate gift set.

Lip Sleeping Mask Pomegranate 5G (3 Set) - Korean Beauty Maintaining Moist Lips All Day Long, Lip Gloss And Moisturizers Cream Long Lasting, Night Treatments Lip Balm Chapped For Cracked Lips

CARE:NEL
CLS17
0.01 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
BeLLida 9.88

Features

√ Pomegranate Mix Complex : Pomegranate MIX COMPLEX : REPAIR CURE HEALING AND TREATING DAMAGED AND CRACKED LIPS: CARENEL MOISTURIZING LIP MASK, LIP GLOSS, Cream and LIP BALM, Quencher FORMULA INFUSED with power NATURAL ingredients of BERRY EXTRACT and VITAMIN C, all of which target DRY and CRACKED LIPS.

√ PROVIDES HYDRATION AND PROTECTION: BERRY MOISTURIZING LIP MASK, PROTECTS your LIPS from drying and REJUVENATES them while you sleep. Hydrated softlips chapstick sleeping Lip Mask Balm, Younger Looking Lips Overnight, Best Solution For Chapped And Cracked Lips, Unique Formula And Power Benefits Of BERRY. High-moisturizing, high-nourisiment contents remains on your lips overnight lip gloss. Night Moisturize treatment anti aging. LIP PROTECTION: CARENEL Lip care strawberry Lip Mask.

√ MELT and CLEAR the DEAD SKIN CELL scrub on your lips while you're sleeping. Refreshing feeling with a berry scent. Good Korean Lip Night wrinkles Treatment and Lip Care Product & Moisturizer. (Sleeping Pack) Use it every day and night, it goes a long way, last a long to throughout all the day or next day. Highly recommend for dry flaky and chapped lips.

√ NO OVERWHELMING ODOR OR TASTE: CARENEL HYDRATION LIP MASK has a very faint, mild berry fragrance that doesn't overpower. This not sticky formula is an amazing all the time and all night treatment, that will get very addicting for your lips. Good item of gift and Present item set of birthday black Friday Christmas mothers day friend happy new year girl Valentine Day Graduate gift set.

Softlips Raspberry Lip Balm With Spf 20-2Ct, 0.045 Count

SOFTLIPS
151165
96.00 X 90.00 X 20.00 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Mr. Medical 9.98

Features

Lip Protectant / Sunscreen - essential moisturizers protect your lips from wind and sun

Softlips Limited Edition Hello Kitty All Natural Tangerine Lip Balm, 0.15 Oz

SOFTLIPS
0.01 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING

Features

Soothes and replenishes with vitamin E plus sunflower and blackberry seed oils

Hydrates and nourishes with coconut, olive oil, and shea butter

Conditions lips with natural beeswax, protecting them throughout the day

Made cruelty free in the USA with all natural ingredients

0.15 oz / 4.2 g

#TOP20

Softlips Pearl Tint Spf 15

SOFTLIPS
1296
0.50 X 2.60 X 4.72 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
I Buy Direct 9.74

Features

Essential Lip Hydration and Protection

Hydrates and protects dry, chapped lips

The country of origin is United States

#TOP21

Softlips Pearl Tint And Bonus Lip Remedies, Vanilla, 0.07 Ounce (Pack Of 12)

SOFTLIPS
1943
2.59 X 0.56 X 4.73 Inches
0.04 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
VerSure 9.98

Features

3-in-1 product: Moisturizes, lightly colors and contains SPF 15

Bonus Vanilla Flavor with SPF 20-America's #1 selling slim stick lip protectant

Sleek, feminine stick body

#TOP22

Softlips Watermelon Lip Protectant/Sunscreen 0.07 Oz (1)

SOFTLIPS
EB656001
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
VerSure 9.98

Features

Hydrates and protects dry, chapped lips

Smooth glide-on formula enriched with skin conditioners

SPF 20 protects lips from sunburn

Fresh, juicy watermelon scent

#TOP23

Softlips Vanilla And Watermelon Combo Pack Lip Protectant Spf 20! Lip Balm Moisturizer And Conditioner! (6 Pack)

SOFTLIPS
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
E-Commodity 9.92

Features

Includes: (1) Vanilla Lip Protectant, (1) Watermelon Lip Protectant PER PACK

Hydrates, protects and relieves dry chapped lips with SPF 20 for year round sun protection!

Smooth glide-on formula enriched with skin conditioners to keep lips moisturized!

Softlips Natural With Avocado Oil Lip Balm (6)

SOFTLIPS
2.75 X 0.75 X 4.13 Inches
0.03 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
The Mentholatum Company 8.81

Features

Petrolatum Free

Paraben Free

Phthalate Free

Preservative Free

Made in the USA with global materials

#TOP25

Softlips Lip Protectant Sunscreen Spf20, Holiday Flavors 3 Count (Peppermint Mocha, Apple Chai Cider, & Orange Cranberry) .07Oz Each

SOFTLIPS
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
JEM Retail Shop 7.74

Features

Lip Protectant Sunscreen (SPF20)

3 Count per Pack

Holiday Flavors: Peppermint Mocha, Apple Chai Cider, & Orange Cranberry

Gluten-Free Ingredients

Not Tested on Animals

#TOP26

Softlips Natural With Manuka Honey Lip Balm (2)

SOFTLIPS
2.75 X 0.75 X 4.13 Inches
0.03 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
I Buy Direct 9.74

Features

Petrolatum Free

Paraben Free

Phthalate Free

Preservative Free

Made in the USA with global materials

Softlips Natural With Manuka Honey Lip Balm (3)

SOFTLIPS
2.75 X 0.75 X 4.13 Inches
0.03 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
I Buy Direct 9.74

Features

Petrolatum Free

Paraben Free

Phthalate Free

Preservative Free

Made in the USA with global materials

Softlips Natural With Hemp Oil Lip Blam (6)

SOFTLIPS
2.75 X 0.75 X 4.13 Inches
0.03 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING

Features

Petrolatum Free

Paraben Free

Phthalate Free

Preservative Free

Made in the USA with global materials

Softlips Natural With Hemp Oil Lip Blam (2)

SOFTLIPS
2.75 X 0.75 X 4.13 Inches
0.03 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING

Features

Petrolatum Free

Paraben Free

Phthalate Free

Preservative Free

Made in the USA with global materials

Eos Sunset Sips Lip Balms- Pink Lemonade & Guava Berry Punch, All-Day Moisture, Lip Care, 0.14 Oz, 2-Pack

EOS
4.96 X 2.91 X 0.75 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

PINK LEMONADE & GUAVA BERRY PUNCH: Pink Lemonade tastes like fresh-squeezed meyer lemonade & muddled jewel strawberries while Guava Berry Punch tastes like pineapple sorbet & tart raspberries floating in guava nectar

NATURAL SHEA LIP BALM: Made with natural shea butter to protect and lock in moisture on your lips and the most delicious flavor that will make you want to swipe again and again

ALL-DAY MOISTURE: Our lip balms are packed with powerful skincare ingredients like sustainable shea butter + oil that locks-in moisture for lasting protection, nourishing coconut oil for weightless hydration, relieving jojoba oil that replenishes irritated lips, and a protective blend of antioxidants

MADE FOR SENSITIVE SKIN: Our Dermatologist-recommended lip balm is formulated for sensitive skin and hypoallergenic

SUSTAINABLY-SOURCED INGREDIENTS: eos lip balms have wild grown, sustainably sourced, natural shea butter and oil to leave your lips smooth and nourished

OUR PROMISE: All eos lip balms are paraben, phthalate, gluten, and cruelty-free

Top 10 lip balms softlips Brands on Amazon

Here is the list of top-rated brands that were evaluated by PM.

Brand Count
Softlips 20
Eos 3
Care:nel 2
Accguys 1
Aquafina 1
Aquaphor 1
Honest Beauty 1
Palmer's 1

Top 10 lip balms softlips Brands Pie Chart


We've carried out a comprehensive analysis of 109,281 reviews on lip balms softlips, using our selection criteria to identify the best options in the skin care products. Our findings reveal that most customers typically select lip balms softlips priced around $11.91, with top brands including eos, softlips, accguys, taste beauty, aquafina, honest beauty and palmer's and aquaphor

Our team of expert editors reviewed these high-quality items and handpicked the top 30 lip balms softlips for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the skin care products category. These include amazon.com, versure, mr. medical, sportingdoc, e-commodity, one stop pharma, monika's shoppe, ktwares and jem retail shop and i buy direct .

We are dedicated to assisting our users in finding the right moisturizers Products based on their needs, saving them considerable time when choosing which lip balms softlips to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.