Best 100% Pure in 2025

FRUIT PIGMENTED -- Chiffon is a soft pink, pigmented with antioxidant-rich fruits, not toxic synthetic dyes.

SKIN SOFTENING -- Instead of talc and skin-drying ingredients, we use finely pressed rice powder for the perfect soft finish.

SHIMMERY GLOW -- Ethically sourced mica adds a luminescent shimmer to your complexion, while moisturizing rosehip oil enhances your natural glow.

HYDRATE THIRSTY LOCKS - Deeply moisturizing formula made with hydrating botanicals detangles and intensely nourishes roots for stronger, healthier, glossier locks promoting scalp health and balanced hydration.

DAILY MOISTURE REPLENISHMENT - Best for dry, damaged hair, a deep condition for a brighter shine; sulfate-free conditioner is safe and gentle enough for dye or color treated hair.

DETOX & DAMAGE CONTROL - Coconut oil and honey deeply penetrate for smooth and soft all-day bounce with less split ends while nettle, provitamin B5 and avocado strengthen, soften and lock in moisture.

ORGANIC INGREDIENTS -- Contains organic plant oils and herbs for a pure formula that’s truly healthy for you.

INTENSELY MOISTURIZING -- Sunflower seed oil and coconut oil enrich and moisturize lips with fatty acids.

LUXURIOUSLY SOFT -- Applies and blends easily across lips for a velvety soft finish.

GORGEOUS COLOR FROM SUPERFOODS - All you need on the go, our convenient multi-taker includes a highlighter, blush, plus shadow trio colored with the world's first globally patented fruit pigmented technology; packed with nutrients from fruits, vegetables, tea, and plants.

SUPER FRESH EYES OR FLASH IT UP - Go for a no makeup day look by day with soft, subtle color pop and glow, or amp it up at night with a little depth and shimmer; glam up either look with a light, illuminating pearly-gold pink luminescent powder luminizer.

MOTHER NATURE'S ANTI AGERS - Naturally hydrates your skin with a base of soft rice starch, infused with rosehip oil and avocado butter; the skincare antioxidant boost of anti-aging resveratrol and acai helps replenish and protect your skin against signs of aging.

GLOW ALL OVER CLEANSING - Don't forget your bottom half by limiting skincare to just your face, our nourishing shower gels gently cleanse and moisturize your whole body; foaming suds lift away dirt, oil, and impurities while rehydrating thirsty skin.

LUXE WHOLE BODY HYDRATION - Avoid the after-shower dry-out with additions of aloe and hyaluronic acid to replenish essential moisture and hydration in dry, flaky skin; rich and luxurious wash is infused with the scent of clean and juicy, tropical mangosteen fruit.

PROTECTS SKIN WHILE IT WORKS - Get ready to boost your washing routine with red algae, green tea, and rose hydrosol to help tone and plump your skin; natural moisturizing and skin-loving saponified coconut oil helps lock in essential moisture and maintain skin's delicate lipid barrier.

EYE POPPING SHADES FROM SUPER FRUITS - Protea is a neutral berry with fuschia undertones shade colored with the world's first globally patented fruit-pigmented technology and packed with anti aging antioxidants from grape, cherry, blueberry, and peach.

NON-DRYING STAYING POWER - Provides hydrating lux color payoff, with full coverage that will keep your lips moisturized while providing that stunning, smooth no-shine look that will last throughout the day.

COMFORTABLE WEIGHTLESS WEAR - We use soft rice powder to achieve that perfect matte finish, instead of unhealthy talc; made with a nourishing blend of cocoa butter, shea butter, and vitamin E to moisturize and protect your lips from dryness.

PLUMPED UP HYDRATION - Full voluminous boosting nutrients hydrate and replenish limp strands with hair thickening sea kelp to add healthy volume, texture and shine without weighing hair down with synthetic silicones and polymers.

LUSCIOUS LIGHT-WEIGHT BODY - Invigorating organic peppermint essential oil paired with pro-vitamin B5 to stimulate healthy circulation, refresh scalp, and strengthen locks for healthier growth and reduced breakage.

RESTORE SHIMMER - Thickening formula enhances shine and glossiness for lustrous, healthy-looking hair with natural green tea; rich moisturizers like avocado butter and coconut oil rejuvenate and protect brittle or color treated strands by locking in hydration.

CAFFEINE TO THE RESCUE - We all need a little jolt to get going in the morning, so do sleepy eyes. A potent blend to boost circulation, collagen production and antioxidant protection with 3 types of natural caffeine giving a little extra love to tired or thirsty skin.

BYE BYE BAGS - Don’t let your eyes give a long night away, show up awake, rested, and ready to go with stimulating, firming ingredients to help increase circulation for revived de-puffed eyes when under eye bags are in need of a little repair.

NATURAL ANTI AGING - Nourishing rosehip oil, free radical fighting vitamin E and collagen-boosting vitamin C make this a favorite eye cream for wrinkle warriors, hydrating aloe and rose hydrosol bring back a fresh, dewy, youthful eye area.

EYE POPPING SHADES FROM SUPER FRUITS - Hyacinthus is a deep berry purple shade colored with the world's first globally patented fruit-pigmented technology and packed with anti aging antioxidants from grape, cherry, blueberry, and peach.

NON-DRYING STAYING POWER - Provides hydrating lux color payoff, with full coverage that will keep your lips moisturized while providing that stunning, smooth no-shine look that will last throughout the day.

COMFORTABLE WEIGHTLESS WEAR - We use soft rice powder to achieve that perfect matte finish, instead of unhealthy talc; made with a nourishing blend of cocoa butter, shea butter, and vitamin E to moisturize and protect your lips from dryness.

EYE POPPING SHADES FROM SUPER FRUITS - Pink Canyon is a dusty pink shade colored with the world's first globally patented fruit-pigmented technology and packed with anti aging antioxidants from grape, cherry, blueberry, and peach.

NON-DRYING STAYING POWER - Provides hydrating lux color payoff, with full coverage that will keep your lips moisturized while providing that stunning, smooth no-shine look that will last throughout the day.

COMFORTABLE WEIGHTLESS WEAR - We use soft rice powder to achieve that perfect matte finish, instead of unhealthy talc; made with a nourishing blend of cocoa butter, shea butter, and vitamin E to moisturize and protect your lips from dryness.

EYE-POPPING TINT FROM SUPER FRUITS - Clover stick is a deep neutral pink nude shade, colored with the world's first globally patented fruit pigmented technology; packed with antioxidants and vitamins from fruits like plum, raspberry, and grape.

PERFECT ALL DAY STAY - Achieve soft, supple lips and vibrant, super hydrating color; revive the driest pouts with cocoa and shea butters, vitamin E and tomato to boost moisture, giving your lips a nourished, all-day wear.

SENSATIONAL LIP MOISTURIZER - Luscious smooth application and intense lip nourishment, perfect for any occasion; ultra moisturizing and concentrated with pomegranate oil help to keep lips super soft and youthful.

PLUMPED UP HYDRATION - Full voluminous boosting nutrients hydrate and replenish limp strands with hair thickening sea kelp to add healthy volume, texture, and shine without weighing hair down with synthetic silicones and polymers.

LUSCIOUS LIGHT-WEIGHT BODY - Invigorating organic peppermint essential oil paired with burdock, nettle, and neem to create a gentle enough for color-treated hair, clarifying wash that stimulates healthy circulation in the scalp.

RESTORE VIBRANCE & SHIMMER - Enhance texture, beachy body, and encourage easier styling with a touch of French sea salt; green tea and pro-vitamin B5 help enhance shine and glossiness for lustrous, healthy looking locks.

Fruit Pigmented -- Golden Peach is a medium to tan shade with yellow undertones, and is pigmented with fruits like peach and apricot, not toxic synthetic dyes.

Creamy Perfection -- Vegan makeup formula contains creamy shea butter and rosehip oil that blend seamlessly into skin for even application and long lasting full coverage.

Conceal and Refresh -- Diminish your dark circles with circulation-boosting green coffee, and soothe breakouts with lavender and chamomile.

EYE-POPPING TINT FROM SUPER FRUITS - Primrose stick is a pink shade, colored with the world's first globally patented fruit pigmented technology; packed with antioxidants and vitamins from fruits like plum, raspberry, and grape.

PERFECT ALL DAY STAY - Achieve soft, supple lips and vibrant, super hydrating color; revive the driest pouts with cocoa and shea butters, vitamin E and tomato to boost moisture, giving your lips a nourished, all-day wear.

SENSATIONAL LIP MOISTURIZER - Luscious smooth application and intense lip nourishment, perfect for any occasion; ultra moisturizing and concentrated with pomegranate oil help to keep lips super soft and youthful.

GENTLE - The natural bristle brush gently cleanses skin and exfoliates dead skin cells, helping remove blackheads and tighten and tone facial skin. It’s perfect for cleaning your cheeks, nose, chin, neck, and forehead. It can double as a makeup remover, just be sure to thoroughly clean it after each use.

REVITALIZE YOUR SKIN - Perfect for use in the shower with your favorite soap, cleanser, scrub, or medicated wash, this brush stimulates blood flow as it cleans to revitalize your dry skin.

SECURE GRIP - The easy-to-hold acrylic handle is well suited for use in the shower, remaining secure in your hands even when wet. The small size also makes it portable, so you can pack it in your toiletries bag for trips.

SUPER FRUIT TINT FLAWLESS FINISH - Translucent colorless sheer coverage naturally packed with antioxidants and vitamins for a nourishing, blurring finishing step.

ANTI AGING MATTE PERFECTION - Achieve an ultra soft, crease-less finish that helps your makeup last longer; bamboo silica absorbs oil for a silky smooth matte finish while supporting collagen production and concealing fine lines, blemishes and pores.

STAY ALL DAY OIL DEFENSE - Absorb excess oil from your skin to stamp out shine; makeup smudging, and smearing without drying out your skin, perfect way to finish off that veil-like look to set or bake your favorite concealer, eyeshadow, or highlighter.

GORGEOUS SHADES FROM FRUITS - Luscious long-lasting eyeliner pencils glide easily onto lids to line and define your eyes; the deep, espresso pigment is colored with the world's first globally patented fruit pigmented technology.

STAY ALL DAY LINER - Jojoba, chamomile, vitamin E, and mango seed oil moisturize and nourish the sensitive skin around your eyes while ensuring a smooth and flawless, flake-free application every time.

CLEAN & NATURAL LASH PERK - Perk up those peepers naturally by adding depth and drama, or, smudge it up for a more sultry look with nourishing plant butters that won’t tug or pull and feel gentle on your skin.

GORGEOUS SHADES FROM FRUITS - Luscious long-lasting eyeliner pencils glide easily onto lids to line and define your eyes; the intense, kohl black pigment is colored with the world's first globally patented fruit pigmented technology.

STAY ALL DAY LINER - Jojoba, chamomile, vitamin E, and mango seed oil moisturize and nourish the sensitive skin around your eyes while ensuring a smooth and flawless, flake-free application every time.

CLEAN & NATURAL LASH PERK - Perk up those peepers naturally by adding depth and drama, or, smudge it up for a more sultry look with nourishing plant butters that won’t tug or pull and feel gentle on your skin.

GORGEOUSLY PREPPED - Fight creasing and the afternoon meltdown with our antioxidant-infused primer packed with skin-loving vitamins and minerals; sets a smooth canvas, diffuses pores, and illuminates providing a super touchable, polished finish.

MOTHER NATURE'S ANTI AGERS - Infused with protective resveratrol, healthy vitamin E, and intensely hydrating aloe, this dewy shimmer primer uses light reflective pigments to give you a healthy, radiant glow.

ALL DAY STAY - Nourishing lotion-serum formula designed to hydrate and restore skin while it boosts the staying power of foundation powder, concealer, blush, bronzer, or highlighter; silicone-free formula is perfect for sensitive skin.

SIMPLY TINTED WITH SUPER FRUITS - Naturally pigmented with nature's good stuff to plump and hydrate with soothing aloe and toning, protective green tea; gives you gorgeous total coverage with warm, yellow undertones fit for fair skin.

LUXE HYDRATE & GLOW - Healthy boost of fruit oils, pomegranate, acai, and hydrating aloe promote a softer, plumper complexion while sustaining essential moisture; antioxidant-rich red wine resveratrol and alpha lipoic acid provide anti-aging benefits for your skin.

FLAWLESS RADIANT COVER - Hydrating, clean, and fresh lasting liquid moisturizer offers full coverage with a satin, lightly dewy finish for a naturally glowing complexion colored with the world's first globally patented fruit pigmented technology.

CONDITION & RESTORE BALANCE - Balancing mask and scalp treatment designed to purify, unclog pores, stimulate and alleviate dryness, itching, and flaking; deeply moisturizes to soothe dry skin and dandruff for a healthier head and scalp.

INTENSE DRYNESS THERAPY - Hydrating boost replenishes thirsty strands and scalp, vitamin E and provitamin B5 enhance hair softness and strength; this natural dandruff therapy is safe and gentle enough for color treated or dyed hair.

REVIVAL ESSENTIALS - Locks in moisture and enriches skin and hair with essential minerals from kelp; nourishing herbs and botanicals, burdock, neem, and nettle detoxify and calm skin helping unclog product and oil buildup promoting healthy growth.

BRILLIANTLY TINTED WITH SUPERFOODS - Golden Peach is a medium tan shade with a neutral undertone, colored with the world's first globally patented fruit pigmented technology; packed with vitamins and antioxidants from fruits and veggies.

SIMPLY FLAWLESS SETTING COMPACT - Get a boost of anti-aging benefits with our silky complexion rescue; skin calming, toning, and purifying botanicals blend seamlessly into skin without settling into fine lines and wrinkles.

MEDIUM COVERAGE PRESSED PERFECTION - Smooth shine-free oil control and long lasting wear; formula absorbs excess oil while white tea and eucalyptus help clarify skin against breakouts.

SIMPLY TINTED WITH SUPERFOODS - Peach Bisque is a medium shade with an olive undertone fit for medium skin with olive undertones; colored with the world's first globally patented fruit pigmented technology, packed with antioxidants from fruits and veggies.

SEAMLESS BARELY THERE OR FULL COVER - Super creamy anti-aging formula melts into skin to hide imperfections, dark circles, under eye bags, and blemishes for an even complexion without caking or creasing.

RADIANT SATIN FINISH - Rich and creamy avocado butter pairs with rice powder to deliver a soft satin finish, while chamomile and calendula calm and purify your skin for comfortable all-day wear.

LUXE GO TO MULTITASKER - Clean moisturizer and makeup combined for active on-the-go mornings infused with skin-soothing aloe, shea, and vitamin E; responsibly sourced mica mineral gives the formula a soft shimmer for a glowy, luminescent finish.

HYDRATING NUTRIENTS WITH A TINT - Get that glowing, flawless and illuminated complexion naturally; packed with anti-aging antioxidant-rich fruits like raspberry seed oil, bilberry, cornflower water, and cherry oil.

SUPER CREAMY TONE CORRECTOR - Hydrating liquid cream provides easily blendable and buildable medium to full coverage; perfect for people looking to cover dark spots, under eye bags, scars, or to fill in any fine lines or wrinkles.

GOOD HAIR DAY GAME CHANGER - This extreme moisture natural hair shampoo gently washes away dulling dingy build up while nourishing and strengthening to boost shine, movement and enhance lustrous body.

WOW KIND OF GLOSS - Nutrient rich stimulating food for hair that feels healthier and revitalized; clarifying green apple, sake and apple cider vinegar work to restore color dazzle and vibrancy to lackluster strands.

UP YOUR SELF CARE ROUTINE - Revitalize and enrich your thirsty locks with shine boosting suds drenching hair with deep hydration and nourishment from seaweed collagen, organic rose hydrosol, ginger, sea buckthorn.

VOLUMIZING CARE STRENGTHENS LOCKS - Quenches thirsty hair to help minimize shedding and split ends while it deeply nourishes to stimulate new hair growth in damaged or thinning hair; cleans and clarifies scalp without stripping or dehydrating.

BOOST YOUR DAILY VOLUME ROUTINE - Nourishing food for hair that feels healthier and revitalized; biotin, caffeine, and vitamin B3 fortify roots and dry, brittle strands for hair that grows longer and stronger.

DEEP CLEANSING TONIC RESTORES SHINE - Clarifying blend of orange, sake, mint, and apple cider vinegar breaks away hair-dulling product buildup residue, dirt, grease, and impurities to restore shine for lustrous, enlivened strands.

DEEPLY HYDRATING SOAP - This balancing foaming wash made with wild harvested ingredients replenishes thirsty skin cells while calming irritated skin; has a light green tea fragrance, with delicate notes of aloe.

SERIOUS GREEN CLEAN - Revives dry skin cells with green tea, coco-betaine, and helichrysum hydrosol working together to tone complexion; caffeine helps de-puff and detoxify the skin, making this cleanser great for mornings after drinking, or late nights.

CLEANSING FOOD FOR YOUR SKIN - Gentle, pillowy soft foam sweeps away surface dirt, oil, and impurities without erasing healthy hydration levels while soothing dryness and replenishing moisture.

TAKES HYDRATION TO THE NEXT LEVEL - Deeply nourishing, ultra lightweight facial oil concentrated with a highly potent blend of clarifying oils and age defying antioxidants for long-lasting hydration without clogging pores.

RENEW THAT YOUTHFUL GLOW - Powerful antioxidant works to tighten and unclog pores, restore and protect skin from free radical damage with grapeseed, black currant, vitamin E, rosemary, and lavender essential oils

LUXURY MOISTURIZATION ESSENTIALS - Enrich skin with nutrients to help prevent signs of aging, fight acne and reduce scars; this refining oil is beneficial for all skin types, even those with sensitive, oily, or upset acne-prone skin.

INTENSELY MOISTURIZING -- Get immediate relief from dry, flakey skin with our body butter that sinks into skin. Smooth and soften your skin with enriching cocoa butter and avocado oil.

FEED YOUR SKIN -- With anti-aging superfruits acai and goji berry, this body butter is packed with vitamins and antioxidants that are truly good for your skin.

GLOW HEAD TO TOE -- Restore your skin to its natural radiance with argan oil and Vitamin E, while helping to repair your skin’s protective barrier.

PLUMPING FACE MOISTURIZER - Goes the extra mile to quench thirsty skin, restore elasticity, plump, and deeply hydrate with the help of miracle skin-smoothing plant-based ingredients while it works its toning magic; perfect for sensitive skin types.

RESTORE BALANCE & TONE - Rose hydrosol brings balancing skin benefits, with a high concentration of antioxidants it can help deeply calm redness, soothe irritation; provides a fantastic boost to your daily routine.

ANTI-AGING WRINKLE COMPLEX - Anything but ordinary, our skin-loving treatment with hyaluronic acid helps keep your skin hydrated and thrive all day with a youthful dewy effect; works to reduce the appearance of fine lines and wrinkles.