Best Four Reasons in 2026

UNIQUE FORMULA: Unlike other color depositing conditioners, Color Mask Vanilla Hair Treatment gives your hair strength and nourishment with the help of plant-based proteins and amino acids. The end result is healthy hair with a vibrant cool pearl blonde tone.

VANILLA BLONDE PIGMENT: Color Mask Vanilla Toning Treatment deposits beigey vanilla blonde pigment in light blonde hair to create a soft neutral blonde tone. The lighter your hair is, the more intense the vanilla tone will be. Also ideal as a toner for maintaining blonde hair and keeping yellow brassy tones away. The pigment is semi-permanent.

VEGAN: Color Masks are 100% vegan and sulfate free, for a non-drying effect. The plant-based proteins and amino acids strengthen your hair and give it a gorgeous shine. Your hair color stays glowingly vibrant and your hair healthy.

UNIQUE FORMULA: Unlike other color depositing shampoos, Color Mask Red Shampoo deposits pigment while cleansing color-treated hair as gently as possible, increasing shine and effectively removing static.

RED PIGMENT: Color Mask Red Shampoo deposits red pigment in colored copper, red and brown hair. The lighter your hair is, the more intense the red color will be. Also ideal as a toner for maintaining your red hair dye color! The pigment is semi-permanent.

VEGAN: Color Masks are 100% vegan and sulfate free, for a non-drying effect. Our packaging is made with sustainable materials.

UNIQUE FORMULA: Unlike other color depositing conditioners, Color Mask Caramel Hair Toning Treatment gives your hair strength and nourishment with the help of plant-based proteins and amino acids. The end result is healthy hair with a vibrant blaze of color.

CARAMEL PIGMENT: Color Mask Caramel Toning Treatment deposits caramel color pigment in blonde and light brown hair. The lighter your hair is, the more intense the result color will be. Also Ideal as a toner for maintaining your caramel hair dye color or caramel highlights! The pigment is semi-permanent.

VEGAN: Color Masks are 100% vegan and sulfate free, for a non-drying effect. The plant-based proteins and amino acids strengthen your hair and give it a gorgeous shine. Your hair color stays glowingly vibrant and your hair healthy.

UNIQUE FORMULA: Unlike other color depositing shampoos, Color Mask Chocolate Shampoo deposits pigment while cleansing color-treated hair as gently as possible, increasing shine and effectively removing static.

BROWN PIGMENT: Color Mask Chocolate/Brown Shampoo deposits brown color pigment in blonde and colored light/medium brown hair. The lighter your hair is, the more intense the brown tone will be. Also ideal as a toner for maintaining your chocolate brown hair dye color! The pigment is semi-permanent.

VEGAN: Color Masks are 100% vegan and sulfate free, for a non-drying effect. Our packaging is made with sustainable materials.

UNIQUE FORMULA: Unlike other color depositing conditioners, Color Mask Latte Hair Toning Treatment gives your hair strength and nourishment with the help of plant-based proteins and amino acids. The end result is healthy hair with a vibrant blaze of color.

LATTE PIGMENT: Color Mask Latte Toning Treatment deposits light brown latte color pigment in blonde and light brown hair. The lighter your hair is, the more intense the result color will be. Also Ideal as a toner for maintaining your light brown hair dye color or latte highlights! The pigment is semi-permanent.

VEGAN: Color Masks are 100% vegan and sulfate free, for a non-drying effect. The plant-based proteins and amino acids strengthen your hair and give it a gorgeous shine. Your hair color stays glowingly vibrant and your hair healthy.

PERFECT DIY HAIR COLORING MADE POSSIBLE: Revive your hair’s dull color with the best deep dark brown demi-permanent hair color that provides a stunning result for lively, vibrant and shiny hair. Featuring the latest hair color technology, our deep dark brown hair dye enables rich and intensive color payoff that softens beautifully with time!

NO AMMONIA. NO FRAGRANCE. THE GENTLEST HAIR DYE YOU CAN OPT FOR: Boasting a completely Ammonia and Perfume-free formula, Four Reasons Takeaway Color guarantees a gorgeous coloring result without damaging your hair. Suitable for any hair type, gentle and caring.

GRAY COVERAGE: Covers gray hair gently and easily. Providing a soft and natural result. For gray coverage, choose Coffee Bean 3.0, Caffe Americano 4.0, Cocoa Bean 5.0, Teddy Bear 6.0, or Portobello 7.0.

PERFECT DIY HAIR COLORING MADE POSSIBLE: Revive your hair’s dull color with the best dark chocolate brown demi-permanent hair color that provides a stunning result for the lively, vibrant and extremely shiny hair.

NO AMMONIA. NO FRAGRANCE. THE GENTLEST HAIR DYE YOU CAN OPT FOR: Boasting a completely Ammonia and Perfume-free formula, Four ReasonsTakeaway Color guarantees a gorgeous coloring result without damaging your hair. Suitable for any hair type, gentle and caring.

NATURAL LOOKING RESULTS: Featuring the latest hair color technology, our dark chocolate brown hair dye enables rich and intensive color payoff that softens beautifully with time. Provides a soft and natural result that blends beautifully.

UNIQUE FORMULA: Unlike other color depositing conditioners, Color Mask Apricot Hair Treatment gives your hair strength and nourishment with the help of plant-based proteins and amino acids. The end result is healthy hair with a vibrant blaze of color.

GOLDEN COPPER PIGMENT: Color Mask Apricot Toning Treatment deposits golden copper pigment in blonde and light copper hair. The lighter your hair is, the more intense the result color will be. Also Ideal as a toner for maintaining golden copper hair dye color! The pigment is semi-permanent.

VEGAN: Color Masks are 100% vegan and sulfate free, for a non-drying effect. The plant-based proteins and amino acids strengthen your hair and give it a gorgeous shine. Your hair color stays glowingly vibrant and your hair healthy.

Consciously Crafted + Professional Quality for Light Hair: Finally there is a dry shampoo for blonde & silver hair, that not only neutralizes warmer tones and makes styling easier between washes... but bonus: is a big supporter of the anti-bullying conversation. Meet, Four Reasons.

Secret Pow(d)er For On The Go: Whether you've just finished a sweaty yoga flow or you’ve been camping for days; this shampoo powder spray will get your blonde hair fresh, clean & style. It does beauty triple-duty by absorbing oil, removing brassy hues + returning light, blonde & silver tones.

Vegan (truly), Paraben Free & Cruelty-Free: It's trendy to be pure, but our company goals run deeper. Like you, we're in it for the long haul; for sustainability + the love of our bodies. Your new, blonde, dry shampoo protects you and your hair by maintaining a paraben-free formula with no baking soda, no phthalates, and absolutely no talc, packed in a recyclable bottle.

PERFECTLY FRESH HAIR WITH ONE SPRITZ: Designed to breathe new life into your oily, not-so-fresh looking hair, the Four Reasons Invisible Dry Shampoo instantly absorbs any excess oiliness from the hair and grants them a healthy, bouncy, clean feel and look. An excellent must-have hair product for extending the time between shampoo washes and quick touch-ups even on the go!

TRULY INVISIBLE ACTION FOR ANY HAIR COLOR: Boasting a 100% invisible formula, the Four Reasons Dry Shampoo is an equally perfect choice for blonde, brunette, black, white, red or any other hair color. As it blends seamlessly with your hair to deeply clean and refresh them, you can enjoy smooth and fresh locks every morning, without worrying about embarrassing residue and white flakes!

FINE POWDER DRY SHAMPOO FOR OPTIMAL RESULTS: Thanks to its fine-powder synthesis, this dry shampoo for oily hair will not only make any greasiness disappear, but it also adds a flexible, velvety texture to your hair for easier styling. By delivering lightness, strength and a more manageable texture to your hair, this volumizing dry shampoo makes a great base for any hairstyling and even fancy braids!

THE ULTIMATE TONIC FOR DRY SCALP: Offer the gentlest care to your sensitive scalp with our ultra refreshing, moisturizing and soothing tonic that is expertly designed to maintain the wellbeing of your scalp. A great, targeted, leave-in dry scalp treatment that will revitalize your itchy scalp even after the very first uses.

POWERED BY THE SOOTHING COMBO OF ALOE VERA & GLYCERIN: To provide unbeatable results while being extra soft and gentle to your sensitive scalp, our scalp moisturizing tonic is packed with Aloe Vera and Glycerin that will provide deep hydration and calming. Plus, this amazing scalp treatment is rich in Menthol to cool and stimulate your scalp.

GET RID OF ITCHINESS, FLAKINESS & EVEN DANDRUFF: Heavy shampoos, chemical treatments and common hair products may leave your scalp feeling itchy, dry and utterly dehydrated. Rely on the anti-itch dry scalp tonic by Four Reasons and let it softly take away all the annoying itchiness, flaking, dandruff and discomfort that come with a dry scalp.

FOR ALL HAIR TYPES: Great for adding volume to thin hair, as well as for refreshing and refining curls and waves! Excellent hair mousse for curls, wavy hair, and straight hair.

VOLUMIZES & THICKENS & ENHANCES CURLS: Our volumizing styling mousse creates lift and structure to hair. Our thickening mousse is especially great for volumizing fine hair and creating airy and light bounce to the hair. Enhances natural curl memory and wave pattern while adding brilliant shine.

ELIMINATES FRIZZ & CREATE S BODY AND BOUNCE: Fibers in the curl mousse create an invisible net that lifts the hair roots from the scalp. Our hair mousse creates natural bounce and lift to hair, while leaving hair soft and smooth. Mousse does not dry hair or make it feel crunchy or stiff. Your hair will feel airy and lifted!

VOLUMIZES & THICKENS: Our all-natural volumizing styling mousse creates lift and structure to hair. Our thickening mousse is especially great for volumizing fine hair and creating airy and light bounce to the hair.

CREATES BODY AND BOUNCE: When blow-dried in, our organic hair mousse creates natural bounce and lift to hair, while leaving hair soft and smooth. Alcohol free mousse does not dry hair or make it feel crunchy or stiff. Your hair will feel airy and your hands won’t get sticky!

PROVIDES HEAT & HUMIDITY PROTECTION: Our natural hair mousse for women protects your hair from the heat of the blow-drier and protects from heat-damage. Built-in humidity-protection protects hair from humidity and keeps away frizz. Fresh natural scent!

VIOLET HAIR MOUSSE FOR ANTI-YELLOW PROTECTION: Designed to be every blond girl’s savior, this Violet Styling Mousse combines the magic of a truly effective mousse for thin or thick hair with a violet pigment that neutralizes yellow tones and prolongs your hair’s beautiful color. Its anti-yellow action makes it perfect for blonde color treated hair while it also works wonders for white, grey or cool toned hair.

FOR VOLUMINUS COOL TONED LOCKS: With a volumizing formula that adds body and soothes your hair’s texture, this anti-frizz hair mousse will turn even the messiest hair into perfectly smooth, velvety locks ready to be styled. With a natural, long lasting, flexible hold, this violet mousse is great for prepping straight, wavy or curly hair for any hairstyle you desire!

PURE INGREDIENTS FOR YOUR HAIR’S BEST CARE: Free of nasty parabens, 100% Vegan and Cruelty Free, the Four Reasons volumizing mousse for blonde hair is an excellent choice even for dry, damaged, color-treated hair. Alcohol free and packed with hair-loving ingredients, this purple mousse will soon become your go-to product for daily use. Plus, the packaging is recyclable!

COOLING SHAMPOO - Presenting perfect cool wash keratin shampoo that improves the structure, moisturizes, and protects your hair and scalp. Unlike other, our shampoo for men and women nourishes hair and makes it soft, smooth, and easy to manage.

PREVENTS HAIR DAMAGE - The cool shampoo contains keratin that gives the hair extra texture, prevents hair from breakage, and helps repair damaged hair. Protect your hair from root to strands.

FEEL REFRESHED - Our clear shampoo contains the coolest formula with a fresh, lemon-infused mint scent that gives you an intensive cooling sensation. It provides immediate freshness to the hair and scalp that lasts all day!

Strongly pigmented toning shampoo and toning treatment maintain, refresh and deepen the shade of colored brown hair.

Color Mask treatment and shampoo can be used for refreshing the shade of colored hair in between salon visits, and it can also be used to tone the shade of your brown colored hair.

The Color Mask Treatment is available in 19 unique shades, and the Color Mask Shampoo is available in 8 unique shades. Use them alone or mix them together to create your own custom color.

REWORKABLE TEXTURE WAX FOR PERFECT HOLD: With an extra effective formula expertly designed to deliver strong hold and structure even to the most unmanageable hair, the Four Reason styling wax will seal all your hairstyles securely in place. Plus, its moldable finish makes any hair type easier to style without being harsh on your strands and scalp!

LONG-LASTING PERFORMANCE & STRONG, FLEXIBLE HOLD: If you want your hair to remain perfectly styled even during your busiest days, this flexible texturizing wax will have you covered. With a wonderful soft fudge scent and a long lasting, elastic finish that does not weigh down you hair, your hairstyles will remain fresh and gorgeous all day long.

OPT FOR PROFESSIONAL QUALITY INGREDIENTS: Made of the best hair-loving ingredients, this molding hair wax will add a great rough texture and definition to your hair without any embarrassing flaking. Thanks to its re-workable finish, our wax gel also does wonders on defining your long locks, creating elaborate buns and braids, or just to style your short hair however you like!

High Quality – The world’s best hair coloring foil. These durable embossed foils don’t stick or tear when coming out of the box. No slip and the ultimate grip! They also don’t make much noise when being used like other cheaper foils do.

Saves Time – These pop up hair foils slide out easily and come with a half-inch pre folded edge, allowing you to go from the box directly to the hair! Save your valuable time from cutting up larger foils.

Made For The Hair Colorist – Comes in 5x11 dimension, with no need to cut or rip your foils. These were made for you!

Eliminate frizz, detangle, and restore shine with this excellent nourishing treatment and UV protectant that can be used alone or as a restorative styling product. Utilize natural extracts such as:

Vitamin C: An antioxidant that defends hair’s natural strength and beauty

Linseed Extract: Soothes scalp and leaves hair soft and full bodied

Blowout primer helps speed up drying, so you get silky-smooth results faster

Humidity-resistant formula contains lightweight silicones that condition and seal the cuticle, leaving hair frizz-free in any weather

Lightweight silicones in our Paul Mitchell serum coat and seal every strand of hair, helping your style last in any weather.

It is formulated with olaplex bond building chemistry

It restores internal strength and moisture levels to add incredible shine and manageability

It is recommended for all hair types

Super moisturising

Thermal protection

Silk proteins

Garnier Fructis Shampoo and Conditioner fortifies hair as it grows to bring back life to every inch so that hair is stronger, healthier and shinier

Garnier Fructis Grow Strong Conditioner is infused with a formula with Apple Extract and Ceramide

Garnier Fructis Grow Strong Conditioner has a paraben free, vegan formula with no animal derived ingredients or byproducts that is gentle for everyday use

It is formulated with olaplex bond building chemistry

It restores internal strength and moisture levels to add incredible shine and manageability

It is recommended for all hair types

It is formulated with olaplex bond building chemistry

It restores internal strength and moisture levels to add incredible shine and manageability

It is recommended for all hair types

Natural tea tree oil, peppermint and lavender invigorate the scalp and leave hair smelling great

Special shampoo

Invigorating cleanser

Rich leave-in treatment enriched with silk, wheat and soy proteins that will penetrate and help strengthen the hair

Provides incredible softness, manageability and shine without build up

Protects the hair against thermal styling and environment

Redken professional salon conditioner formulated with Argan Oil that softens and moisturizes and conditions hair from root to tip. Leaves hair silky soft with increased manageability, suppleness and shiny look and feeling of hair.

Gluten free conditioner for dry hair formulated with Redken's Moisture Complex. Provides conditioning, hydration, moisture, silkiness and healthy look of hair. For fine to medium hair types in need of moisture and nourishment.

Provides hydration, moisture, and softness for all dry hair types looking to condition. Replenishes moisture balance of hair. Conditions 15x more when used as a set with Argan Oil Conditioner as full system.

Sunflower and nettle oil lock in color and shine

Helps prolong color's vibrant bloom

Apply to wet hair and leave in 1-3 minutes