Best Ouai in 2026

OUAI Leave-In Conditioner. A powerful, multi-tasking mist for every occasion. It protects hair from heat/UV damage, smooths split ends and frizz, detangles and conditions every strand. A few sprays will leave your hair with gorgeous shine. Protects hair from heat damage up to 450°F/232°C.

Your hair's Holy Grail. Amino acid blend, tamarind seed extract and vitamin E protect and smooth hair like you've never seen before. Mist lightly through damp hair before styling to protect and get your desired look.

OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

Introducing OUAI Fur Bébé. Warning — may cause heavy petting. It's finally here! OUAI created a gentle, vegan pet wash that can be used on all your furry friends. Fur Bébé is made with moisturizing, protective ingredients and the same fragrance used in OUAI's shampoos and conditioner, Mercer Street, which contains notes of Italian lemon, Turkish rose, jasmine sambac, and white musk.

Walk This OUAI, Wash This OUAI. Fur Bébé is the ulti-mutt pet shampoo for hydrating, cleansing, and adding shine to your BFF's coat. Aloe vera conditions fur, rambutan seed extract helps protect fur from pollution while hydrating the skin underneath, hydrolyzed vegetable protein improves fur strength and elasticity to fight breakage, and panthenol adds a shiny finish.

OUAI Means Yes. In that casual Parisian way. OUAI is about being better IRL than on Instagram for the whole family. It's about letting go of unrealistic expectations and embracing your imperfections.

OUAI TREATMENT MASQUE. A rich and effective mask that will leave hair feeling smoother, softer and stronger after just one treatment. It heals split ends and makes hair more resistant to future damage.

LIKE A VIRGIN HAIR. Whether you've got straight, wavy, curly or coiled hair, the Treatment Masque repairs it all. Apply evenly on all hair and comb through with fingers. Leave on for up to ten minutes and rinse. Use daily for super coarse or dry hair.

OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

OUAI HAIR OIL. A powerful, multi-tasking oil for every occasion. It protects hair from color fading and heat/UV damage, smooths split ends and frizz, and adds next-level shine. For that high-gloss sleek look, use the OUAI Hair Oil. Protects hair from heat damage up to 450°F / 232°C.

YOUR HAIR'S HOLY GRAIL. African galanga, ama, and Asian borage oils protect and smooth hair like you've never seen before. Work 1-3 drops through wet hair, add to dry hair after a blowout or leave on overnight as an intense hydrating mask.

OUAI MEANS YES. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It’s about having honest conversations with our community. It’s about letting go of unrealistic expectations and embracing your imperfections.

OUAI SCALP & BODY SCRUB. A rose-scented scrub that gently exfoliates and removes product buildup on the scalp and skin. It then moisturizes and nourishes, leaving you feeling soft and smooth.

THE PERFECT TWO-FOR-ONE. Sugar and coconut oil increase microcirculation and gently exfoliate. Massage in circular motions and then rinse. Your scalp and skin will be left feeling clean and smooth.

OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

OUAI DETOX SHAMPOO. Move over juice cleanse, it's time for a hair cleanse. Get rid of product and hard water buildup, dirt and oil with this 1-2x a week clarifying treatment. Here's your fresh start, see you next week.

YOUR HAIR'S HOLY GRAIL. This concentrated shampoo with apple cider vinegar gets you back on good terms with overworked tresses. Wet hair, lather up and rinse clean. Follow up with any OUAI conditioner to soften your squeaky clean strands.

OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

OUAI ST. BARTS SCALP & BODY SCRUB. A deep cleansing sugar scrub, in our St Barts scent that gently exfoliates and removes product buildup on the scalp and skin. It then moisturizes and nourishes, leaving you feeling soft and smooth.

THE PERFECT TWO-FOR-ONE. This sugar scrub increases microcirculation and gently exfoliates, while the probiotic blend of ingredients and coconut oil moisturize, protect, and support a healthy scalp and skin. Massage in circular motions and then rinse. Your scalp and skin will be left feeling clean and smooth.

OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen, and condition. Giving you the confidence to win life your OUAI.

OUAI FINE CONDITIONER. When volume is only a button on your phone, we've got the products for your OUAI Fine hair. Nourishing ingredients help strengthen and hydrate so you can spend less time photoshopping your hair and more time living a "full life."

YOUR HAIR'S HOLY GRAIL. Nourishing conditioner with keratin, biotin, and chia seed oil gives fine hair life! Apply on wet hair from mid-shaft to ends and comb through with fingers, then rinse clean. Pair with OUAI Fine Shampoo for the hair you deserve.

OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

OUAI FINE CONDITIONER REFILL POUCH. Give fine hair the softness, bounce and volume it craves without weighing it down. Nourishing ingredients help strengthen and hydrate so you can spend less time photoshopping your hair and more time living a "full life."

YOUR HAIR'S HOLY GRAIL. Nourishing conditioner with keratin, biotin and chia seed oil gives fine hair life! Apply on wet hair from mid-shaft to ends and comb through with fingers, then rinse clean. Pair with OUAI Fine Shampoo for the hair you deserve.

OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

OUAI SUPER DRY SHAMPOO. Get that just-showered volume and shine with the Super Dry Shampoo spray. The unique formula works on even the oiliest hair to remove product buildup, cleanse the scalp and add volume. It’s also color safe.

NO SHOWER, NO PROBLEM. On the days you don’t have time to shower, just shake the can very well and spray at an angle six to ten inches away from head. Rub the dry shampoo into hair until you can’t see it. Flip hair over and spray for even more volume.

OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

OUAI Fine Shampoo. Tired of saying "I'm fine"? Us too. This shampoo gently cleanses strands, adds weightless body, and reduces frizz. Strengthening keratin, nourishing biotin, and moisturizing chia seed turn the volume up on fine hair for a fuller, more voluminous look. It's the 'pick me up' your hair has been waiting for.

OUAI Fine Conditioner. Fine hair's best friend. This nourishing conditioner formulated for fine hair types uses keratin, biotin, and chia seed oil to hydrate, strengthen, and boost volume without weighing hair down. So you can spend less time photoshopping your hair and more time living a "full life."

OUAI Means Yes. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.

OUAI FINE SHAMPOO. Tired of saying "I'm fine"? Us too. This shampoo breathes life into fine hair, cleans strands and adds bounce and volume. It's the 'pick me up' your hair has been waiting for.

GET THE BODY YOU'VE ALWAYS WANTED. Strengthening keratin, nourishing biotin and moisturizing chia seed turn the volume up on fine hair. Wet hair, lather up and rinse clean. Follow up with OUAI Fine Conditioner for healthy, luscious hair.

OUAI MEANS YES. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.

OUAI Medium Shampoo. Need a glow up? This hydrating shampoo cleanses, strengthens, and adds shine to hair that's neither fine nor thick, but right in the middle. Made with babassu and coconut oils to nourish, keratin to strengthen, and kumquat extract for extra shine, it leaves hair silky and healthy, so you can update that profile pic.

OUAI Medium Conditioner. Feeling out of control? This hydrating conditioner makes hair (and life) easier to manage. Nourishing ingredients like keratin, plus babassu and coconut oils, help reduce breakage, calm frizz, and provide weightless hydration for hair that never dries the same way twice.

OUAI Means Yes. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.

OUAI FINE SHAMPOO REFILL POUCH. Tired of saying "I'm fine"? Us too. This shampoo breathes life into fine hair, cleans strands and adds bounce and volume. It's the 'pick me up' your hair has been waiting for. Reduce your carbon footprint with each pouch.

GET THE BODY YOU'VE ALWAYS WANTED. Strengthening keratin, nourishing biotin and moisturizing chia seed turn the volume up on fine hair. Wet hair, lather up and rinse clean. Follow up with OUAI Fine Conditioner for healthy, luscious hair.

OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

OUAI THICK CONDITIONER REFILL POUCH. Want to get rich quick? This moisture-rich conditioner fights frizz and nourishes dry, thick hair for soft and smooth strands you'll want to flaunt straight out of the shower. Now just make sure you get a prenup.

IN THE THICK OF IT. Hydrating conditioner with keratin, marshmallow root, shea butter and avocado butter. Apply on wet hair from midshaft to ends and comb through with fingers, then rinse clean. Pair with OUAI Thick Shampoo for the hair you deserve.

OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

OUAI MEDIUM CONDITIONER. Feeling out of control? This hydrating conditioner makes hair (and life) easier to manage. Nourishing ingredients help strengthen, smooth and hydrate. Hair so good, you won't even notice that mercury's in retrograde.

HAIR CARE THAT SLAYS ALL DAY. Strengthening conditioner with keratin, babassu and coconut oils. Apply on wet hair from midshaft to ends and comb through with fingers, then rinse clean. Pair with OUAI Medium Shampoo for the hair you deserve.

OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

OUAI THICK CONDITIONER. Want to get rich quick? This moisture-rich conditioner fights frizz and nourishes dry, thick hair for soft and smooth strands you'll want to flaunt straight out of the shower. Now just make sure you get a prenup.

IN THE THICK OF IT. Hydrating conditioner with keratin, marshmallow root, shea butter and avocado butter. Apply on wet hair from midshaft to ends and comb through with fingers, then rinse clean. Pair with OUAI Thick Shampoo for the hair you deserve.

OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

OUAI MELROSE BODY CRÈME. Skin getting thirsty? There's no better way to hydrate than with the Body Crème. The luxurious whipped cream is quick-absorbing and offers long-lasting moisture. Scented with Melrose Place, it will leave you with a velvety-rich rose fragrance, renewed skin, and a lovely glow.

MOISTURIZING HEAVEN. Get ready to take your skin to a new level of softness. Massage the Body Crème all over while your skin is still damp. It goes on buttery thick and quickly absorbs, leaving you feeling velvety smooth.

OUAI (OR "WAY") MEANS YES in that casual, Parisian way. We believe in effortless routines and good-for-you ingredients. Haircare is customized to your hair type to nourish, strengthen, and condition. Giving you the confidence to win life your OUAI.

OUAI BODY CLEANSER. A gentle all-over body wash that cleanses while hydrating and soothing the skin.

FIRST, GET NAKED. Then, get wet. After that, squeeze the cleanser into your hands or a loofah and apply all over body. Massage from head-to-toe and rinse well to leave skin clean & nourished. YOUR BODY, YOUR OUAI.

OUAI MEANS YES. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It’s about having honest conversations with our community. It’s about letting go of unrealistic expectations and embracing your imperfections.

OUAI BODY CLEANSER. A gentle all-over body wash that cleanses while hydrating and soothing the skin. The rich, sudsy lather and velvety-rich scents of rose, bergamot, lychee and white musk will turn any shower into an at-home spa.

FIRST, GET NAKED. Then, get wet. After that, squeeze the cleanser into your hands or a loofah and apply all over body. Massage from head-to-toe and rinse well to leave skin clean & nourished. YOUR BODY, YOUR OUAI.

OUAI MEANS YES. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.

OUAI WAVE SPRAY. Get beach waves without stepping foot in the ocean. The Wave Spray gives hair the perfect amount of texture, body and shine for that effortlessly chic undone look.

GREAT FOR ALL HAIR TYPES. Created with rice protein instead of sea salt, the Wave Spray is safe for all hair types, even if color- or keratin-treated. Lightly mist on damp or dry hair about ten inches from your head to enhance waves and add volume.

OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

OUAI VOLUME SPRAY. Whatever you’re thinking, think bigger. This Volume Spray is a weightless, body-building mist that adds mega long-lasting lift and bounce to all hair types. Scented with North Bondi, it boosts shine and body while feeling undetectable.

THICKNESS WITHOUT STICKINESS. Panthenol and volumizing polymers add shine and hold without ever making your hair feel greasy or sticky. Apply to damp, towel dried hair and activate with the heat of your blow dryer. Scrunch upwards for instant volume.

OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

OUAI DEAN STREET EAU DE PARFUM. The same favorite scent from OUAI's body cleanser, hand wash and lotion is now beautifully bottled as its own perfume.

FLY A-OUAI TO LONDON. Inspired by Dean St. in London, this is the Queen of all fragrances. A bright, citrusy scent that wears well from day-to-night with Citrus, Apricot, Rose and Musk.

OUAI MEANS YES. In that casual Parisian way. OUAI is about having honest conversations with our community and being real with one another. It's about letting go of unrealistic expectations and embracing your imperfections.

OUAI BODY CRÈME. Skin getting thirsty? There's no better way to hydrate than with the Body Crème. The luxurious whipped cream is quick-absorbing and offers long-lasting moisture. It'll leave you with renewed skin and a healthy glow.

MOISTURIZING HEAVEN. Get ready to take your skin to a new level of softness. Massage the Body Crème all over. It goes on buttery thick and quickly absorbs, leaving you feeling velvety smooth.

OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

OUAI HAND LOTION. This lightweight hand lotion moisturizes and hydrates with avocado, jojoba and rose hip oils. Scented with Dean Street — a floral fragrance with notes citrus fruits, rose, magnolia and linden blossom. Lock in hydration with this lightweight Hand Lotion with avocado and rosehip oils.

HIGH FIVE FOR HYDRATION. Soften even your with the perfectly lightweight and nourishing hand lotion. Apply liberally throughout the day.

OUAI MEANS YES. In that casual Parisian way. OUAI is about having honest conversations with our community and being real with one another. It's about letting go of unrealistic expectations and embracing your imperfections.

OUAI ROSE HAIR & BODY OIL. A rose-scented multi-tasking oil for your hair and skin. It locks in moisture and absorbs quickly, while diminishing the appearance of damage. It’s perfect to take with you on the go.

GLOW FROM HEAD TO TOE. Rose hip, absinthium and shea oil combine to create the ultimate hydrating oil. Work through wet hair to calm frizz or apply a few drops to your skin to soften dry skin and reduce redness.

OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

OUAI NORTH BONDI EAU DE PARFUM. The same favorite scent from OUAI’s wave spray, texture foam and dry shampoo is now beautifully bottled as its own perfume.

FROM DAY TO NIGHT. Whether you’re heading to the office or a hot date, add a spritz of North Bondi to your wrists and décolletage. The fresh floral scent with lemon, jasmine and bergamot transitions easily from day to night.

OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

OUAI MELROSE PLACE EAU DE PARFUM. The same favorite scent from OUAI's hair treatments, oils and scrubs is now beautifully bottled as its own perfume.

FROM DAY TO NIGHT. Whether you're heading to the office or a hot date, add a spritz of Melrose Place to your wrists and décolletage. The fresh floral scent with champagne, bergamot and rose transitions easily from day to night.

OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

OUAI THICK SHAMPOO REFILL POUCH. Been dreading this all week? This rich, moisturizing shampoo strengthens and calms thick, dry hair while fighting frizz and smoothing every strand. So cancel that blowout appointment, you won't need it.

HAIR CARE THAT SLAYS ALL DAY. Made with keratin, marshmallow root, shea butter and avocado oil to fight frizz from the start. Wet hair, lather up and rinse clean. Follow up with OUAI Thick Conditioner. Moisture all the OUAI up.

OUAI (or "way") means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.

OUAI TEXTURIZING HAIR SPRAY. This lightweight spray adds instant volume and texture while absorbing oils. Volcanic minerals absorb product buildup and leave you with a fresh scent of bergamot and violet.

PART HAIR SPRAY, PART DRY SHAMPOO. For the ultimate quick hair refresh that will last, use the Texturizing Hair Spray. Shake the bottle well and mist onto dry hair twelve inches from head. Work your way from roots to tips.

OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.