Best Sof N' Free in 2026

DEFINE YOUR CURLY HAIR- Curl activator lotion and curl moisturizer is two styling products in one that moisturizes for healthy thicker curls. Contains Vitamin E to promote healthy hair, panthenol to condition and restore moisture, and glycerin for softness and sheen.

CURL ENHANCER FOR ALL HAIR TYPES - Forms and enhances soft curls and waves on fine, thin, thick, natural curls, permed curls, biracial, and color-treated hair, and low porosity hair. Great for 2A, 2B, 2C, 3A, 3B, 3C, 4A, 4B, and 4C curls.

SOFT & MANAGEABLE HAIR - The curl enhancing cream leaves your hair soft to the touch while keeping the natural-looking bounce and body of your hair and controlling frizz.

SOFTENS & SMOOTHES CURLS - Sofn'Free's Leave-In Conditioner with Manuka Honey & Avocado Oil helps to seal in moisture, increase flexibility, enhance strand smoothness, reduce split ends, and add shine.

ALL-DAY MOISTURE - Thirsty curls will love the natural goodness packed in the Sofnfree Naturals Range. All-day moisture maxifyer for defined shiny curls.

FIGHTS FRIZZY CURLS - Manuka honey leave in conditioner treats split ends and dry scalps, prevents hair loss, regrows thinning hair, fights frizz, adds shine and locks in moisture.

Ideal for all hair types

Leave in replenishing & reconstructing treatment. Paraben free, gluten free, sulfate free

Fills any voids in cuticle layer

Blowout primer helps speed up drying, so you get silky-smooth results faster

Humidity-resistant formula contains lightweight silicones that condition and seal the cuticle, leaving hair frizz-free in any weather

Lightweight silicones in our Paul Mitchell serum coat and seal every strand of hair, helping your style last in any weather.

Adds moisture and shine

Leave-in alcohol free reconstructing treatment

Enriched with pure natural silk, wheat and soy proteins

This gentle facial wash for oily skin with zinc pidolate effectively cleanses away dirt and oil while respecting skin's pH balance. Cleanses and purifies skin without over drying

Cleanses and purifies skin without over drying. Tested on acne-prone skin (non comedogenicity test) and won't clog pores. Respects skin's pH balance and safe for sensitive skin

Dermatologist Tested for Safety, Sensitive Skin Tested, Paraben Free, Allergy Tested, Non-comedogenic, Soap Free

Color Safe Conditioner: Low pH Conditioner moisturizes hair extending your color. Hair is left soft and detangled with extra shine and depth of color. Formulated specifically for color-treated hair.

Benefits: Color-treated hair often loses its color and luster over time. Inspired by nature's orchid, Color Last helps maintain the color, depth, tone and shine for vivid color-treated hair.

Additional Benefits: This product preserves salon-vibrant color for up to 9 weeks. Low pH conditioner moisturizes hair, extending the life of your color. Hair is left soft and detangled with extra shine

Moisturizing Shampoo: Hydrate vegan Shampoo deeply hydrates and moisturizes hair of all types and textures, but ideal for normal to thick, dry, color-treated and natural hair. Leaves dry hair hydrated

Moisturizing Formula: This creamy, moisturizing formula works into a luxurious lather; emollient Jojoba leaves hair feeling hydrated, Green Tea supports scalp health, and Sage stimulates follicles

Key Benefits: Moisturizes dry, damaged hair. Not just safe for color-treated hair but actively protects hair color. Hydrates all hair textures. Cleanses hair and scalp, leaving hair soft and touchable

Gently cleanses and removes makeup

Non-stripping, leaves skin feeling comfortable and hydrated

Comes in 200 ml and 500 ml formats

Color Safe Shampoo: Low pH shampoo for color-treated hair helps prolong color vibrancy. Gently cleanses to prevent unnecessary stripping of color. Suitable for color-treated or natural hair. Paraben free

Benefits: Inspired by nature's orchid, Color Last helps maintain the color, depth, tone and shine for vivid color-treated hair. Gives hair salon-vibrant color for up to 9 weeks when using the system

Additional Benefits: A professional inspired hair treatment to help protect hair balance moisture and even out the hairs surface for saturated shiny vibrant color that stays radiant for weeks

CONTAINS: One (1) 11-oz. bottle of Selsun Blue Moisturizing Anti-dandruff Shampoo with Aloe

MAX STRENGTH: Maximum-strength anti-dandruff shampoo with 1% selenium sulfide

MADE WITH ALOE: Moisturizing shampoo with aloe helps nourish and moisturize dry hair

Gently cleanses and removes makeup

Non-stripping, leaves skin feeling comfortable and hydrated

Comes in 200 ml and 500 ml formats

MODERATE SHINE. This moderate shine pomade has a creamy consistency and provides a healthy vibrant shine to your hair. Apply to damp hair for more shine and apply to dry hair for less shine.

WATER SOLUBLE. This pomade washes out easily with just water and no special shampoos or soaps are needed. Does not leave hair greasy or stained after washing out. Leaves hair feeling healthy and clean after a quick rinse. No harsh chemicals to dry out hair or damage the scalp.

COMBS WITH EASE. Style your hair without frustration. Suavecito Pomade Firme (Strong) Hold combs in with ease and provides a sturdy grip for maximum styling flexibility and less scruffy mess.

Four 4.8 oz tubes of Colgate Total Teeth Whitening Toothpaste

42%* more sensitivity relief (*versus a regular fluoride toothpaste after 8 weeks of use)

Get 10 benefits and no trade-offs with Colgate Total toothpaste

Hold 5/10; Shine 8/10 Mode Gel is Johnny B’s best-selling product!

Intensely thick, no-flake formula perfect for medium to thick hair

Alcohol-free formula creates the appearance of thicker hair

Multi-Benefit Leave-In Spray: Color Fanatic vegan Leave-In Conditioner spray with 21 benefits primes and protects hair from heat, protects hair color from fading, and moisturizes all hair types

Multi-Tasking Formula: this moisturizing and detangling mist preps hair for all styling needs; Olive Oil adds shine and softness while Omega-3-rich Camelina and Coconut Oils nourish and moisturize

Key Benefits: Moisturizes dry, damaged hair, strengthens and repairs damage, protects against heat damage and color fade, balances hair's pH, detangles, smooths and adds shine for all hair types

SCREAMING HOLD: Create stiff, stand up spikes or an unstructured, messy look

WATER RESISTANT: Delivers hold so strong, your style will last

WIND-TUNNEL TESTED: Tested to withstand intense conditions including wind

Feels deeply cleansing but is gentle on skin for an ultimate shower experience.

Leaves skin feeling replenished, renewed, and restored back to its natural healthy state

Soothing lavender jasmine fragrance. Contains 32 fluid ounces of bodywash.

Rich leave-in treatment enriched with silk, wheat and soy proteins that will penetrate and help strengthen the hair

Provides incredible softness, manageability and shine without build up

Protects the hair against thermal styling and environment

ALL-IN-1 Cleanser To hydrate and Rrefresh skin: This all-in-1 micellar cleansing water is a facial cleanser and makeup remover that is gentle on skin. This micellar water for all skin types gently cleanses, removes makeup, dirt and oils from skin.

A soothing formula that gently cleanses: micellar water leaves skin feeling/looking healthy and hydrated; formulated to be gentle on even the most sensitive skin; easily removes makeup without over-drying skin.

A multi-purpose cleanser powered by micelle technology: Micelles work like a magnet to gently cleanse, while removing makeup, dirt, sunscreen, and excess oil all in 1 step; No rinsing, no harsh rubbing- just clean, refreshed skin.

Smoothing cream for silky, shiny, healthy looking hair

After-Party hair creme for silky smooth, shiny, healthy looking hair.

Control the funky fly-aways and silk-ify your hair

Hydrating and Soothing

Cleanses, soothes and replenishes dry hair with a calming fragrance

Moisture-rich conditioners and amino acids help to improve strength, shine and manageability

Hold 5/10 ; Shine 8/10. Mode is Johnny B's best-selling styling product!

Intensely thick, no-flake formula perfect for medium to thick hair

Alcohol-free formula creates the appearance of thicker hair

ORIGINAL HOLD. MEDIUM STRENGTH. Suavecito Original Hold Pomade dries with a medium hardness without a crunchy finish. Get maximum styling flexibility that is perfect for both short hair and long hair. After a long day, touch up your style simply by adding water to reactive your do.

WATER SOLUBLE. Suavecito Original Hold Pomade is the ultimate high quality, medium hold, and water soluble hair care product. It grips your hair like wax, but washes out like hair gel. The perfect addition to any grooming kit, you get the best of both worlds.

COMBS EASILY WITH NO WHITE RESIDUE. This lightly scented pomade combs in effortlessly and easily. With a clean, fresh smell there will be no white residue left behind. It works perfectly on classic, modern, retro, and old school styles for a look that lasts all day.

Hold 5/10 ; Shine 8/10. Mode is Johnny B's best-selling styling product!

Intensely thick, no-flake formula perfect for medium to thick hair

Alcohol-free formula creates the appearance of thicker hair

Adds moisture and shine

Leave-in alcohol free reconstructing treatment

Enriched with pure natural silk, wheat and soy proteins

Minimize powder fly-away.

Contains a moisture-sealing humectant.

Provides colorists ultimate creative control over the lightening process.

Adds body to hair

Non flaking

Item Package Dimension: 5.0" L x 1.5" W x 1.5" H

Hold 5/10 ; Shine 8/10. Mode is Johnny B's best-selling styling product!

Intensely thick, no-flake formula perfect for medium to thick hair

Alcohol-free formula creates the appearance of thicker hair

Gently cleanses and purifies

Helps to prevent visibly clogged pores & absorbs oil

Good skin and ocular tolerance - Soap-free - Non-drying formula