Best Sup-Now in 2026

V2 UPDATES: This new edition of our SUP-Now Cooler was launched February of 2021. Upgrades include gray color instead of black, larger, water resistant material, more insulation and a rope tightening system with 4 clips

FREE WATERPROOF PHONE POUCH: Keep your essentials like your keys and phone safe while on your paddleboard

CLIP AND ROPE SYSTEM: Includes 4 clips, rope and rope tightening system for attaching do your board's D Rings.

V2 UPDATES- We recently updated our instructions and our paddle board strap. Our instructions are much more clear and the strap is now made of all metal hardware. Please note that the strap will not work with tandem paddleboards.

100% METAL HARDWARE: When you buy an authentic SUP-Now Strap, you are buying the only paddleboard strap accessory on the market that doesn't use any plastic pieces.

TRIPLE PADDED SHOULDER PAD: Our shoulder pad is made from soft and durable NEOPRENE for maximum comfort. The idea of these straps is to carry the weight of your board on your shoulder. We put a lot of time and effort making our shoulder pad FAR SUPERIOR to others on the market.

INCLUDES BUNGEE AND 4 PADS: The SUP-Now Bungee Kit comes with everything you need to start storing items on your board.

DOUBLE BARREL CORD LOCK: Allows you to make the bungee as loose or as tight as you would like. Whether you have a large cooler or just a paddle under the bungee, you can easily lock the cord in place to hold down any size item.

3M ADHESIVE: No need to use any messy glues. Just peel the paper backing off and stick to your board.

FREE WATERPROOF Phone Case: keep your essentials like your keys and phone safe.

SUCTION CUPS DON'T WORK ON INFLATABLE BOARDS: suction cups will only work on smooth hard boards.

CLIP AND BUNGEE SYSTEM: includes 4 clips and a bungee for attaching do your board's D Rings.

UNIVERSAL FIT: The SUP-Now Premium Backpack is made to fit all inflatable paddleboards. It measures 38x 18x15 inches however it comes with straps that allow you to synch down the bag to make is smaller and keep your gear from moving around.

HIGH DENSITY WHEELS: Make moving your paddle board a breeze.

MULTIPLE WAYS TO CARRY BOARD: Carrying your board has never been easier. This backpack gives you the option to wear like a backpack, roll, or carry the bag using the padded side handle.

FULLY WATERPROOF: The inside of this paddleboard deck bag is waterproof to provide protection for all of your essentials.

FLOATS: No need to worry about dropping this SUP deck bag in the water, as it floats.

CLIP AND ROPE SYSTEM: Includes 4 clips, rope and rope tightening system for attaching do your board's D Rings.

RELIABLE PROTECTION: We believe our earth pak dry bags are the best out there--bar none. These dry bags are meant to last for years and provide waterproof protection for even the most rugged users.

SHOULDER STRAP: 10L & 20L dry bags come with a 24-42 Inch single shoulder strap. 30L, 40L, and 55L waterproof backpacks are equipped with backpack style shoulder straps that also come with a sternum strap for added stability. Our new 55L also comes equipped with a heavy duty waist-belt, which relieves added pressure and helps support your load.

IPX8 CERTIFIED WATERPROOF PHONE CASE: We have included our IPX8 Certified 6.5 Inch waterproof phone case that will fit even the largest of phones. This case features a very simple snap and lock access that has dual-sided clear windows that allow to take pictures while still inside the case. Suitable for phones up to 6.5 Inches of diagonal screen size.

EXTRA WIDE FOR BETTER BALANCE: Measuring 10’5 feet long & 30 inches wide, balancing & stabilizing on top of our SUP board is a breeze.

SOFT, STABLE & ANTI-SLIP TOP DECK: Perfect for beginners, we've upgraded this inflatable paddle board with a no-slip soft top that cushions your fall when slips or accidents occur. They happen to the best of us, so might as well be prepared!

BEST PADDLING MANEUVERABILITY: Outfitted with triple bottom panel fins, steering & handling the stand up inflatable paddle boards is incredibly easy. Offering exceptional surf control, you'll be gliding & skimming the water like a sea creature!

WIDE SUP DESIGN – The Serene Life stand up paddling board is 10’ long and provides 32” of deck width for improved stability and balance while standing.

SUPERIOR MANEUVERABILITY – The triple bottom panel fins help board improve overall speed, handling and steering for easier use by kids, teens and adults alike.

NON-SLIP SOFT TOP DECK – Great for beginners, our paddleboard is made for early learning and for less accidents or injuries should you fall—happens to us all.

WIDE SUP DESIGN – The Serene Life stand up paddling board is 10’ long and provides 32” of deck width for improved stability and balance while standing

SUPERIOR MANEUVERABILITY – The triple bottom panel fins help board improve overall speed, handling and steering for easier use by kids, teens and adults alike

NON-SLIP SOFT TOP DECK – Great for beginners, our paddleboard is made for early learning and for less accidents or injuries should you fall—happens to us all

EXTRA WIDE FOR BETTER BALANCE: Measuring 10’5 feet long & 30 inches wide, balancing & stabilizing on top of our SUP board is a breeze

SOFT, STABLE & ANTI-SLIP TOP DECK: Perfect for beginners, we've upgraded this inflatable paddle board with a no-slip soft top that cushions your fall when slips or accidents occur They happen to the best of us, so might as well be prepared

BEST PADDLING MANEUVERABILITY: Outfitted with triple bottom panel fins, steering & handling the stand up inflatable paddle boards is incredibly easy Offering exceptional surf control, you'll be gliding & skimming the water like a sea creature

EXTRA WIDE FOR BETTER BALANCE: Measuring 10’6 feet long & 32 inches wide, balancing & stabilizing on top of our SUP board is a breeze.

SOFT, STABLE & ANTI-SLIP TOP DECK: Perfect for beginners, we've upgraded this inflatable paddle board with a no-slip soft top that cushions your fall when slips or accidents occur. They happen to the best of us, so might as well be prepared

BEST PADDLING MANEUVERABILITY: Outfitted with triple bottom panel fins, steering & handling the stand up inflatable paddle boards is incredibly easy. Offering exceptional surf control, you'll be gliding & skimming the water like a sea creature

Upgraded wide SUP design for better balance: measuring 10’6 feet long & 32 inches wide, balancing & stabilizing on top of our SUP board is a breeze. Construction Materials-Drop Stitch, Reinforced Engineered PVC

Soft, stable & anti slip top deck: perfect for beginners, We've upgraded this inflatable paddle board with a no slip Soft top that cushions your fall when slips or accidents occur. They happen to the best of us, so might as well be prepared

Best paddling manoeuvrability: outfitted with triple bottom panel fins, steering & handling The stand up inflatable paddle boards is incredibly easy offering exceptional surf control, you'll be gliding & skimming the water like a sea creature

UPGRADED PREMIUM MATERIAL: The upgraded premium inflatable paddle board is made of the highest quality of military grade material. We provide the most durable and stable paddle boards on the market.

UPGRADED WIDE SUP DESIGN FOR BETTER BALANCE: measuring 10’6 feet long and 32 inches wide, balancing and stabilizing on top of our SUP board is a breeze, These board can be used in the ocean, fresh water lakes, and rivers.

SUPERIOR MANEUVERABILITY – The triple bottom panel fins help board improve overall speed, handling and steering for easier use by kids, teens and adults alike

SLIM, POWERFUL & BOLD: Taking "extra chill" to the next level! Measuring at 4.75” x 2” x 5”, this set of four ice packs are slim enough to fit in a fully packed lunch bag, yet powerful enough to stay cold for hours. Long-lasting, reusable, and durable, adding an extra pop of bold color to your lunch tote. Food and drinks stay fresh on the hottest day of the year!

DURABLE FOR ANY OUTDOOR ADVENTURE: Avoid a leaky beach cooler backpack or camping tote! Reusable, long-lasting and durable, food/drinks stay clean and dry on any outdoor trek. Make them a necessary part of your beach or camping accessories -- guaranteed you won't be able to hit the road without 'em! To maximize cooling power, freeze each ice pack overnight before next day use.

ENDLESSLY VERSATILE: Packing a lunch for work or school? No sweat! Pack one (or more!) in your insulated lunch bag, lunch box, baby bag, or picnic tote to keep items extra cold -- and colorful. Unlike regular ice that inevitably melts over time, these slim freezer packs were designed to keep your salads crisp and sodas cold without the mess of regular ice. For best results, stack multiple ice packs at the top and sides of your insulated bag!

Slim versatile ice packs. Keeps your food cold and fresh for longer!

Perfect chillers for everyday use in lunch bags, bento boxes and coolers. Great for taking to school or to the office!

Each ice pack measures 7 x 4.7 x 0.5 inches

LASTING COLD - Our durable ice packs for coolers and lunch boxes are colder than ice at 18° F (-8° C) to keep your favorite foods and soft drinks chilled for up to 48 hrs.

EASY TO USE - Filling these thin reusable cooler packs is easy freezy! Simply, add water once using the included funnel, shake, screw cap on, & freeze until ready to use.

STRONG - Robust and resilient, these cooler and lunch box ice packs are nylon-reinforced for seamless freezer-to-lunch bag trips.

Slim Lightweight and Long Lasting - Set of 8 slim, reusable and versatile hard gel ice packs. Each ice pack measures 7 x 4.7 x 0.5 inches. Keep your insulated cooler bag freezer-cold for longer!

REUSABLE COLD PACKS FOR COOLER - These freezer pack are easily reusable ideal for lunch bag trips, and can be used daily. Fill one time and put in the freezer the night before each use for long lasting, effortless travels with our premium lunch ice packs.

Super Versatile - Perfect chillers for everyday use in lunchboxes, breastmilk bags, bento boxes and coolers. Great for kids to take to school in their totes, adults to the office or for outdoor camping. Keep your to go food containers cold and dry.

Slim Lightweight and Long Lasting - Set of 4 slim, reusable and versatile hard gel ice packs. Each ice pack measures 7 x 4.7 x 0.5 inches. Keep your insulated cooler bag freezer-cold for longer!

Reusable Cold Packs For Cooler - These freezer pack are easily reusable ideal for lunch bag trips, and can be used daily. Fill one time and put in the freezer the night before each use for long lasting, effortless travels with our premium lunch ice packs.

Super Versatile - Perfect chillers for everyday use in lunchboxes, breastmilk bags, bento boxes and coolers. Great for kids to take to school in their totes, adults to the office or for outdoor camping. Keep your to go food containers cold and dry.

LASTING COLD - Our durable ice packs for coolers and lunch boxes are colder than ice at 18° F (-8° C) to keep your favorite foods and soft drinks chilled for up to 48 hrs.

EASY TO USE - Filling these thin reusable cooler packs is easy freezy! Simply, add water once using the included funnel, shake, screw cap on, & freeze until ready to use.

STRONG - Robust and resilient, these cooler and lunch box ice packs are nylon-reinforced for seamless freezer-to-lunch bag trips.

FAST SCRUBBING POWER: Power scrubber tool designed to clean up to 2x faster than a manual scrubber

TIME SAVINGS: Oscillating head scrubs 60 times per second

WATER RESISTANT: Liquid resistant assembly for durability you expect from Rubbermaid

Comfortable For Anyone: Kayak Includes An Adjustable Inflatable Seat With Backrest; Cockpit Designed For Comfort And Space

Dimensions: Inflated Size 10 Feet 3 X 3 Feet X 1 Feet 8 Inch; Maximum Weight Capacity: 400 Pounds

Directional Stability: Removable Skeg For Directional Stability

Retro-style bottle opener perfect for the hunting cabin, fishing camp, or man cave

Can mount directly to your YETI Tundra, wall, table or boat dock

Rugged design, made of cast stainless steel, provides premium durability and makes opening bottles easy

【Extra Wide Stable Design And Good Maneuverability】10'6''long x 32''wide x 6'' thick, with weight capacity up to 300lbs.The extra wide SUP design is easy for beginners to stand up and keep balance. Ideal board for all skill levels with pets.

【Military Grade High Quality Material】Made of the highest quality military grade material. Soft anti-slip EVA deck pad greatly improved stability and safety while standing. It is super comfortable for long time sup paddling kayaking.

【Ultra light weight Portable SUP】5 minutes for inflate and deflate. Highpi paddle boars has a weight of only 18.5 pounds—that’s 20% lighter than competitors’ inflatable sup of the same size. It is very easy to carry and transport.

Board dimensions are 10 Feet long by 33 inches wide and 6 inches thick

Leading industry weight limit of 350LB.

Our extra wide design creates an incredible all-around board.

►CONVENIENT: Holds up to 125 pounds! Enough for the largest kayaks or paddle boards

►SAFE AND SECURE: With the included nylon straps and clips, your kayak or stand up paddle boards will nor fall out of the rack.

►VERSATILE: Easily mounts to a walls, posts, benches and other applications. Where could you mount yours?

Board dimensions are 10 Feet long by 33 inches wide and 6 inches thick

Leading industry weight limit of 350LB.

Our extra wide design creates an incredible all-around board.

【Compatibility】--- Cooler Drain plug fit for Compatible with Yeti, Roadie Coolers, and TANK Ice Buckets and RTIC coolers( This is Non-Original Aftermarket Parts )

【Improved Design】 ---Replacement drain plugs improved finger knob design allows for much easier finger leverage to open and close the drain.It's designed to drain when partially open without having to fully remove the plug

【Good Replacement 】---Drain plugs with leak-proof design replace your old or broken cooler drain plugs perfectly.

Strong steel construction

See cooler bottom to find 3000004079 number

2 hinges and mounting screws included

【Extra Wide Stable Design】11'long x 33'' wide x 6'' thick, with weight capacity up to 350lbs.The extra wide SUP design is easy for beginners to stand up and keep balance. Ideal board for all skill levels with pets.

【Military Grade High Quality Material】Made of the highest quality military grade material. Soft anti-slip EVA deck pad greatly improved stability and safety while standing. Super comfortable for long time sup paddling kayaking.

【Ultra light weight Portable SUP】Only need 5 minutes for inflate and deflate. Highpi paddle boars has a weight of only 20 pounds—that’s 20% lighter than competitors’ inflatable sup of the same size. It is very easy to carry and transport.