Best Tru Fragrance & Beauty in 2026

Fan Favorite: Black and Blue Flame is an Official Fragrance Partner of the Professional Bull Riders (PBR) and is the definition of bold yet cool.

Clean and Sporty: Inspired by the blazing fire show at PBR opening ceremonies, this fresh yet sporty scent is a favorite of those who just want to feel clean. Features notes of bergamot, tonic, spiked clementine, black tea, lavender and violet leaf.

Leave Your Mark: This men's cologne is a perfect complement to your after shave and is a part of the PBR fragrance collection.

Leave Your Mark: Black and Blue is an Official Fragrance Partner of the Professional Bull Riders (PBR) and is the ultimate expression of strength and determination.

Crisp and Masculine: This fragrance features alluring hints of citrus, sage and lavender followed by notes of pepper, jasmine, orange flower, sandalwood, moss, and patchouli.

Fresh and Spirited: This men's cologne is a perfect complement to your after shave and is a part of the PBR fragrance collection.

Fresh and Rugged: Cowboy is crafted around notes of Juniper, Fresh Moss, Black Pepper, White Pepper, Sage, and Mahogany Woods.

Authentic West: Inspired by the authentic American cowboy, our iconic men's cologne mixes classic outdoor freshness with the rich masculinity of weathered woods and spices for a masculine, all-day scent.

Classic Presentation: Reminiscent of the classic whiskey flask and finished with a real wood cap, the presentation of this men’s cologne makes it the perfect gift for someone special, or even for yourself!

Fresh Shave: Outlaw is crafted to smell like a fresh, clean vintage shave. Crafted to be rugged, yet composed, the scent seizes the senses with an opening hit of refreshing bergamot, lavender and fir balsam.

Provocative & Refreshing: At its heart, this men's fragrance has an audacious woody center of green fir fused with the sensuality of amber, sandalwood and mahogany, leaving an iconic signature trail, not soon forgotten.

Bold and Masculine: With a refreshingly audacious scent, this men's cologne is a perfect complement to your after shave.

1956 Collection: Black

Size: 3.4 Fl Oz

Sweet Song: Refreshing, bright notes of bergamot and mandarin are perfectly paired with pink peony, honeydew, and creamy musk to create a juicy and addictive scent in this sensual women's fragrance.

Fresh & Bright: This blend is the perfect pairing for a night of music & adventure! Use in place of your usual body spray for women for a bright, fresh scent.

Love & Lyrics Collection: When words fail, music speaks, and this perfume's song speaks volumes. Love & Lyrics perfume for women has a delectably feminine scent. Use in place of your usual body spray for women.

Bright Song: Fresh and eau so addictive, this flowing melody of notes opens with a vibrant blend of raspberry and bright peach, wrapped in a delicate pink lady apple blossom.

Soft & Enchanting: Threads of soft, creamy sandalwood compliment the fruity notes creating a lasting impression as they dance among touches of enchanting raw vanilla.

Love & Lyrics Collection: When words fail, music speaks, and this perfume's song speaks volumes. Love & Lyrics perfume for women has a delectably feminine scent. Use in place of your usual body spray for women.

Delicate, Sophisticated, Western Chic: Lace combines citrus, florals, precious woods and vanilla to create a glamorous, confident women's fragrance perfect for daytime wear.

Sweet and Warm: This subtly sweet perfume for women combines a delicate floral scent with the warm, comforting notes of vanilla. Use in place of your usual body spray.

Soft Scent: With a refreshingly gentle scent, this women's eau de parfum is a perfect complement to your body wash. For a sweet, soft fragrance that lasts all day, choose Tru Western women's perfumes.

Warm and Intoxicating: Southern Soul lends itself to the gracious and graceful. This perfume for women evokes sultry, southern nights for a woman's fragrance that's both subtle and memorable at once.

Sweet and Floral: With Southern Apple, Lemon, Waterlily and Soft Amber, it's no doubt this women's fragrance has charm, class and confidence. Use it in place of your usual body spray for women.

Soft Scent: With a refreshingly gentle scent, this women's eau de parfum is a perfect complement to your body wash. For a sweet, soft fragrance that lasts all day, choose Tru Western women's perfumes.

Authentic and Masculine: Inspired by traditional American values, this masculine men's cologne is inviting and the perfect fragrance for the confident, hard working all-American man.

Fresh and Bold: Tru American fragrance is bursting with notes of grapefruit, pepper, musk, and amber.

All American Presentation: Reminiscent of the classic whiskey flask & finished with a real wood cap, star accents on the bottle & American flag wrapping the carton,  this men’s cologne is the perfect gift for someone special, or even for yourself.

Make a sensuous statement with this intriguing, floral fragrance, perfect for everyday wear.

Features an array of invigorating fragrance notes that range from fruity (peach nectar and vibrant citrus) to floral (gardenia blossom and star jasmine).

At the heels of this scent is creamy caramel toffee and rustic woods, sure to leave a lasting impression.

Fresh and Warm: Forged in the spirit of the west, this raw blend of bergamot, huckleberry & sage evokes the early mornings of the untamed frontier. Everything about this men's cologne says "Cowboy."

Authentic and Sexy: As the scent weathers, an earthy calm of sun-tanned leather and swirls of wild tobacco remains close to skin, lingering well into the night. Masculine and warm, this scent will be your new favorite.

Bold and Masculine: With a refreshingly audacious scent, this men's cologne is a perfect complement to your after shave.

Fruity Floral Daytime Fragrance for Women

Fragrance Notes: Sparkling Cassis, Velvet Plum, Warm Vanilla

Featuring a luxurious bottle and pink camouflage ribbon detail

Official fragrance of Paramount Network's record-breaking hit series Yellowstone.

This Beth Dutton-inspired perfume is for the knowing woman who has a plan for everything, is nobody's baby, stays a little dirty, and makes it clear that you are the trailer park and she is the tornado.

Handcrafted fragrance with notes of Wild Huckleberry, Fresh Peach, Peony Petals, Shooting Star Blooms, and Cottonwood. A fresh and creamy floral scent for everyday wear.

Wild and Free: Amber Sundance is not only an incredible body fragrance, but also designed as a hydrating fragrance for your hair! Use it in place of your usual body spray for women.

Citrus and Cream: Amber Sundance has a mix of sun-kissed citrus, coconut crème, gardenia petals, sandalwood and glowing amber leaving a glowing, warm impression.

Soft Scent: With a refreshingly gentle scent, Amber Sundance is a perfect complement to your body wash. For a sweet, soft fragrance that lasts all day, choose Tru Western women's perfumes.

Wild and Free: Indigo Fields is not only an incredible body fragrance, but also designed as a hydrating fragrance for your hair! Use it in place of your usual body spray for women.

Bright & Dreamy: Perfect for summer days and carefree nights, Indigo Fields combines bright berries and citrus, magnolia blossom, white cedar and crystallized amber for a dreamy fragrance fit for outdoor adventures.

Soft Scent: With a refreshingly gentle scent, Indigo Fields is a perfect complement to your body wash. For a sweet, soft fragrance that lasts all day (or night), choose Tru Western women's perfumes.

Yellowstone series: Official product of Paramount Network's record-breaking hit series Yellowstone, this artisanal body soap is inspired by the men who reside in the bunkhouse on Dutton Ranch.

A Man’s Soap: Made by traditional kettle process, this bunkhouse soap is blended with the highest US grade beef tallow & essential oils to effectively cleanse the skin.

Masculine & Rugged: Inspired by notes of citrus, evergreens and rugged undertones, our expertly crafted bar soap is made with elemi, sweet orange peel, cedarwood & patchouli essential oils.

Warm and Woodsy: Our perfumer captured a comfortable take on the scent of true leather, highlighted by Virginian Cedarwood and touches of sun-worn leather to be both easily wearable and instantly memorable.

With a refreshingly audacious scent, this men's cologne is a perfect complement to your after shave.

Authentic & Strong: Leather is an authentic and strong symbol of the American West heritage that runs deep in the lifestyle of any cowboy. This collection of men’s cologne brings that lifestyle to the forefront with its classic men's scent.

Warm and Woodsy: Vaquero is a warm, lasting, woodsy fragrance featuring a smooth blend of bergamot, cardamom and lavender followed by orange blossom and sensual notes of amber, warm vanilla and musk.

Sophisticated and Masculine: Inspired by the modern spirit of the vintage cowboy, this scent is perfect for the sophisticated gentleman.

Western Classic: This warm and woodsy, yet spicy men's cologne is a perfect complement to your after shave.

Yellowstone series: Official fragrance of Paramount Network's record-breaking hit series Yellowstone. This amazing fragrance is proudly made in the USA.

“Ride for the Brand”: This Rip Wheeler-inspired eau de cologne is ideal for a rough and tough outdoorsman who likes a shot of bourbon before heading home to waiting arms!

Vibrant, Smokey & Rugged: With notes of raw bergamot, crisp clary sage, smoked whiskey, charred vanilla and rough cut tobacco, this handcrafted men's fragrance provides a strong, masculine scent that lasts all day.

Warm & Masculine: Leather #2 Small Batch is a contemporary men's cologne expertly crafted with soft, leathery warmth and smooth sexy woods. This scent is our iconic signature not soon forgotten

Modern and Woodsy: Inspired by vintage bourbon, the perfumer infused notes of grey suede, shaved white woods, and fresh sage to form this unmistakably iconic blend with a strong, masculine scent.

Authentic & Strong: Leather is an authentic and strong symbol of the American West heritage that runs deep in the lifestyle of any modern cowboy. This collection of men’s cologne brings that lifestyle to the forefront.

Official fragrance of Paramount Network's record-breaking hit series Yellowstone.

This Rip Wheeler-inspired cologne embraces an ethos of rough and tumble cowboy cool. Ideal for the noble outdoorsman who protects his family and cleans up well after doing cowboy shit all day.

Handcrafted fragrance with notes of Desert Verbena, Yellow Grapefruit, Vetiver Root, Golden Aspen, and Atlas Cedarwood. A fresh and clean woody scent for everyday wear.

Yellowstone series: Official fragrance of Paramount Network's record-breaking hit series Yellowstone. This amazing fragrance is proudly made in the USA.

“You are the trailer park, and I am the Tornado”: This Beth Dutton-inspired perfume is for the fierce yet sensual lady of the ranch.  This handcrafted eau de parfum says “stay sexy, stay dirty, stay you”!

Rich, Confident & Sensual: With notes of wind bloom jasmine, blue cyclamen, rare amberwood, burnt sugar crystals and vanilla cedar, this fragrance delivers the complexity of a strong woman.

Classic and timeless cologne for men

Top Notes: Mandarin, Ferin, Spicy Accord

Middle Notes: Basil, Lavender

Woodsy & Fresh: Musk is a smooth men’s fragrance that opens with notes of zesty citrus and smooth wood, and finishes with hints of Lily of the Valley and musk.

Masculine and Iconic: The essence of true masculinity is enhanced by this classic scent. A modern take on a timeless scent, Musk takes its cues from the freedom and adventure of the backcountry.

Sleek Presentation: Our sleek, redesigned bottle finished with a real wood cap creates the perfect presentation to make this men’s cologne a gift for someone special, or even for yourself!

About: Made for the lover of travel, this collection will have you packing your bags and ready to jet set.

Good to Know: Each fragrance in the collection is a combined mix that blends perfectly with coconut.

How to Use: Apply to pulse points like your wrists and neck for traditional fragrance use.

BE A MODERN GENTLEMAN: The Modern Gentleman brand has been designed to outfit those who set their personal bar high, not because it’s easy, but because it’s hard.

SAY HELLO TO GREATNESS: We firmly believe any man can achieve the greatness he aspires to. But we also affirm, it’s no small undertaking. It’s a journey - something that a man continually strives to be, rather than a destination.

100% HIGH QUALITY AND RAW MATERIAL: Every scent is composed of classic, high quality raw materials, yet blended for the tastes of today’s man and those that he surrounds himself with.

Smell Tough All Day Long: Ideal for a rough and tumble outdoorsman who likes a shot of bourbon before heading home to waiting arms.

Easy to Use: Simply swirl fingers along the surface to warm the cologne then rub on your pulse points of wrist, neck, and behind the ears.

Same Great Fragrance Now On the Go: Packaged in a sleek and stylish tin, the cologne is perfect for travel or daily use.

Official Candle of Paramount Network's Yellowstone Series: Whether you're a die-hard fan of the Yellowstone TV show or simply love the great outdoors, this candle is the perfect way to bring a touch of adventure into your home.

Warmth and Comfort of a Campfire: Features a unique blend of soft sandalwood, warm vetiver, and white suede.

Carefully Crafted Scent Profile: Creates a warm, cozy, and inviting aroma that evokes memories of sitting around a campfire under a starry sky.

BE A MODERN GENTLEMAN: The Modern Gentleman brand has been designed to outfit those who set their personal bar high, not because it’s easy, but because it’s hard.

SAY HELLO TO GREATNESS: We firmly believe any man can achieve the greatness he aspires to. But we also affirm, it’s no small undertaking. It’s a journey - something that a man continually strives to be, rather than a destination.

100% HIGH QUALITY AND RAW MATERIAL: Every scent is composed of classic, high quality raw materials, yet blended for the tastes of today’s man and those that he surrounds himself with.