Best Wilder's Prime in 2026

Powerful Men's Cream - Wilder's is a perfect face moisturizer for men who understand the importance of proper skincare and want to underline their natural handsomeness. You can use our face cream as a daily moisturizer and as an aftershave treatment. It will soothe rough skin and provide a nice smoothing and lifting effect, reducing signs of aging, and helping you to get a real eye-catching face.

Quick And Visible Result - We are sure that the real men value real results, that's why we combined only proven ingredients beneficial for your skin. The powerful formula with Hyaluronic Acid and Vitamins A & E helps to keep your skin hydrated all day long and reduce the depth of wrinkles and fine lines. No need in multiple treatments - Wilder's is all a real men need for good-looking, healthy skin.

Smart Natural Formula - Our anti-aging face moisturizer has a pleasant non-greasy texture that does not clogs up pores. It contains no irritating fragrances and colors and works for all skin types, so you don't have to bother about exhausting researches of what would be effective for you exactly. Wilder's simply does what's promised, and that's why we are trusted by men all across the Country.

Mens Shampoo & Mens Conditioner — Wilder's Prime knows exactly what hair needs to stay healthy, thick, and strong. Thickening biotin and tea tree oil shampoo & revitalizing conditioner are specially designed for lovers of an integrated approach to hair care. Effectively cleanse & thickens hair and moisturize & revitalize after? Easy! Only two products for comprehensive hair care.

Thickening Shampoo for Men — Freshness, strengths & energy in a single bottle! Leave your hair flawlessly clean and thick with a moisturizing & thickening men shampoo. Natural shampoo for men provides vital hydration and gentle cleansing for hair and scalp while effortlessly removing sweat, excess oil, and styling products.

Revitalizing Conditioner for Men — Nourishes, moisturizes & repairs every lock! Deep hair care with revitalizing hair conditioner for men. It revitalizes hair to its natural state, and its non-greasy formula quickly strengthens hair for long-lasting relief from grease and dryness. Men conditioner deeply hydrates & moisturizes, and gently cleanses hair and scalp, revitalizing their natural shine and strength.

Gentle Cleansing — Advanced Mens Face Wash is a deep and mighty cleanser for real men. Quickly, gently and effectively removes dirt from the depths of the pores. Our premium-quality Face Wash Men's skincare product is made only for precise, fast results for men. Freshness, cleanness, and hydration in one bottle for the whole day? It's possible with Wilder’s Prime.

On Guard Of Clean Skin — A daily men's facial cleanser ideal for all skin types. Mens face cleanser with the power of three: deep cleansing, long-lasting refreshment, and gentle skin barrier shield. Lavender Extract soothes the skin after shaving. Hyaluronic Acid hydrate your skin, nourishes it, and deeply moisturizes it. Vitamin A firm the skin and promotes cleanness all day long.

High-performance Formula — Carefully selected formulations of botanical extracts and powerful ingredients soothe and deeply hydrate skin. Wilder's Prime Men Face Wash smoothes and prepares the skin for a close shave. The result: perfectly refreshed and hydrated skin in a couple of minutes.

Men's face scrub — Brand-new exfoliating face scrub for men by Wilder's Prime is a unique and versatile remedy. Universal men's exfoliating face scrub for all skin types, for all ages — a perfect combination of natural ingredients for your daily skincare routine. For your perfectly even, smooth skin before and aftershave!

Natural face scrub for men — Mens face exfoliator combines high-quality & natural ingredients. Aloe for deep hydration and nourishing. Collagen for skin tightening elasticity and health. Vitamin A & E complex for nutrition. The perfect beard scrub blend of natural ingredients for your smooth shave and daily use!

Flawless beard exfoliator — Smoothing and exfoliating mens face scrub genius by WIlder's Prime. The men exfoliating face scrub cleanses the skin and beard and removes peeling. Reduces sebum and staves off ingrown hairs. Helps to remove dry skin under the beard. Depply, but gently exfoliate face and beard, does not dry — ideal for a close shave and daily skin cleansing. Feel smoothness with pre shave scrub!

Collagen Eye Cream For Men - Wilder’s Prime is an eye cream formulated for men. This moisturizing eye cream doesn't only reduce the appearance of wrinkles, puffiness, and dark circles around your eyes, but it uses active ingredients such as Avocado Oil against signs of aging for a firmer looking under-eye area.

Age-Defying Solution - Reclaim youthful look with our men's eye cream. It targets crow’s feet and fine lines, smoothing them and reducing the appearance of new ones. The cream increases hydration, elasticity and firmness of under-eye skin creating a more youthful look for the man who values real results.

Lightweight & Gentle Formula - This cream is chosen and trusted by men across the country seeking the perfect solution to dark circles and puffy eyes. That’s because our premium formula has no strong fragrances or colors that can irritate sensitive under eye skin, and is designed to be non-greasy and easy to apply.

Medium Hold & Natural Look — Styling and structuring have never been more accessible with creamy pomade for men! Wilder's Prime hair pomade for men helps to style different types of hair and provides medium hold with a delicate matte finish, instant grip, and a naturally flawless finish. On guard for your fantastic hairstyle!

Styling and Care — Make the grooming easy and stay stylish. Hair Pomade ingredients not only fix your perfect hairstyles but also take care of the beauty and health of your hair. Choose the best for your locks: Argan Oil nourishes and saturates the hair. Biotin and Keratin securely fix the necessary shape and make the hair obedient and supple.

Mens Styling Hair Pomade — Creamy but heat-resistant! Doesn't melt under the blazing California sun or freeze on cold Minnesota winters. Your hairstyle remains perfect while the product takes care of every strand of your hair. You can quickly form a smooth or voluminous styling with hair pomade for men without harming your locks! Save self-confidence with Wilder's Prime.

Men’s Body Wash — Save your precious time during your morning shower with mens natural body wash: stay clean from head to toe. The mens bodywash thoroughly and gently cleanses and moisturizes the skin, making the skin of the face and body smooth and the hair silky. Wilder’s Prime all-over body wash — a secret for a vigorous start to the day.

Natural-based & Mighty — A combination of refreshing ingredients for all skin & hair types and daily use. Sandalwood — provides a classic masculine scent while antioxidants & smooths skin. Tea Tree Oil repairs and soothes. Vitamin B5 & Lavender deeply moisturize, hydrate & soften every part of your body. And Jojoba Oil Vitamin E nourishes and calms.

All-over Men’s Cleanser — Turn an ordinary shower into your skin's most pleasant care routine. A feeling of freshness and cleanliness, endowing with a light woody fragrance? It’s all about a single body wash mens bottle! Your skin will always be full of strength and energy, and your body will radiate freshness, cleanness, and a wonderful masculine scent.

Sea Salt Spray for Hair - Summer obedient hair in a Sea Salt Spray bottle! Wilder’s Prime texturizing spray is made with sea salt and seaweed for a tousled, beachy look with a matte finish. A touch of extra texture and holding to the style. Enjoy beautiful beach hair with texture spray with sea salt, no matter how far to the sea!

High-quality & Natural ingredients - Sea Salt Spray for hair by Wilder's Prime. Aloe Vera makes hair manageable and nourished. Argan Oil moisturizes and protects every lock. Sea Kelp strengthens and revives the scalp. And the Coconut Oil & Green Tea combo makes the hair soft and clean & accelerates hair growth. Hair texture spray advanced formula for your perfect hairstyle!

Heat Protection & Volume - Mens hair spray is brand-new protective hair texturizer. Texture confidently and create unique hairstyles while the beach hair spray deeply hydrates and protects your hair. The hairdo routine has never been so effective and easy. The hot sands of California are ready for your stunning hairstyle!

One Essential Solution: Aquaphor Baby Healing Ointment is clinically proven to restore smooth, healthy skin, a perfect multi-purpose solution for your baby's many skin care needs

Safe for Tender Skin: Provide extra gentle care for your baby’s tender and delicate skin by applying Aquaphor dry skin ointment to irritated and chapped skin from teething, drool rash and more

Diaper Rash Prevention: Use Aquaphor Ointment as a preventative diaper rash ointment and apply with every diaper change to protect the skin from wetness, acidity and chafing to help avoid rashes

Cocoa Butter Lotion: This 48 hour cocoa butter daily moisturizing body lotion features a light cocoa scent and provides deep hydration; a moisturizer for all skin types, from normal to dry to eczema prone skin, and a great after-sun lotion

Deep Hydrating Lotion for Dry Skin: This lotion is made with Cocoa Butter to naturally moisturize and Vitamin E to help improve the appearance of scars, stretch marks and skin imperfections, giving a more even and toned appearance

Finest Ingredients: We use only the finest natural, raw ingredients for soft, hydrated and beautiful hair & skin. We support sustainable production of Shea & Cocoa Butter and Coconut Oil. You can feel good about what you put on your hair and skin

Reef safe Sunscreen, made without oxybenzone and octinoxate

Broad spectrum UVA UVB

Dermatologist tested

HELPS RELIEVE DRY SKIN: Jergens Ultra Healing Moisturizer helps to improve skin's appearance and texture

EXTRA DRY SKIN LOTION: Absorbs into extra dry skin, including typically rough spots like heels, elbows, and knees

HELPS TO REPAIR DRY SKIN: Penetrates five layers of skin and reduce dryness at the source

[ HYALURONIC ACID MOISTURIZER ] With hyaluronic acid, ceramides and MVE technology for 24 hour hydration. Rich, velvety texture that leaves skin feeling smooth, it is absorbed quickly for softened skin without greasy, sticky, feel.

[ ESSENTIAL CERAMIDES ] Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products are formulated with three essential ceramides (1, 3, 6-II) to help restore and maintain the skin’s natural barrier.

[ DRY SKIN RELIEF ] A deficiency of ceramides in skin can often be associated with dry skin, which can feel itchy and look flaky. CeraVe Moisturizing Cream was shown to increase the skin's level of ceramides after 4 weeks.

Free of any harsh detergents that may irritate skin conditions

Ideal for all over body cleansing

Gentle, non-irritating, and soap free

Helps protect against 5 signs of shaving irritation

3x action: Hydrates, Protects and Soothes

Helps protect against irritation

Daily Skin Therapy: This fast absorbing unique solid balm provides deep hydration to heal and soften extremely dry skin while providing 48 hour moisture; Ideal for all skin types, normal to dry to eczema prone skin

Natural Factors: Cocoa Butter is a rich natural moisturizer that helps alleviate even the roughest, driest skin; Antioxidant Vitamin E helps improve the appearance of scars, stretch marks and imperfections

Finest Ingredients: We strive to use only the finest natural, raw ingredients to bring you soft, hydrated and beautiful hair and skin; We support sustainable production of Shea and Cocoa Butter and Coconut Oil worldwide

48 Hour Moisture: This Eucerin fragrance free body lotion repairs very dry skin and fights dryness at its source by providing 48 hour moisture

Convenient Pump Bottle: Body lotion pump bottle makes storage easy, and makes it simple to pump and apply anytime

Prevents Dryness: This Eucerin lotion for very dry skin is enriched with Ceramide-3 and Natural Moisturizing Factors to boost moisture and help prevent dryness

CETAPHIL GENTLE CLEANSING BAR: Gentle cleansing action that won't dry out the skin, maintaining the skin's natural moisture barrier

WASHES AWAY GERMS, DIRT AND IMPURITIES: Contains surfactants that attract germs and other impurities that have accumulated on the skin and washes them away

LEAVES SKIN FEELING SOFT AND CLEAN: Contains 5 nourishing ingredients to gently cleanse without stripping the skin's natural protective oils

ORIGINAL SPF 50 SUNSCREEN LOTION . This is the stuff we use every day. It’s the formula that started it all. People say it smells like summer. We like that. Whether we’re spending a lazy day at the beach or just hangin’ out, our Original formula is definitely our fav.

MOISTURIZING SUN PROTECTION. Dermatologist and Sonny approved, this non-comedogenic sunscreen delivers UVA/UVB protection and is packed with Vitamin E. Our oil-free, water-resistant and reef friendly SPF 50 Lotion is great for all skin types.

HOW TO USE. 15 minutes before sun exposure, apply liberally to all areas of the skin and avoid the eye area. For best results, reapply after 80 minutes of swimming or sweating. Sonny’s Tip: Apply every 2 hours for maximum sun protection.

33-fluid ounce bottle of gentle cleansing Aveeno Daily Moisture Baby Bath Wash and Shampoo with natural oat extract to gently nourish and cleanse delicate baby skin and hair

The rich lathering baby body wash and shampoo formula rinses clean without drying baby's skin and hair and leaves behind a light, fresh fragrance

Formulated with natural oat extract, which is carefully extracted from the oat kernel for its moisturizing and soothing properties. The formula is also pH-balanced, hypoallergenic and free from soap, parabens, sulfates, phthalates, phenoxyethanol

100% PURE, MULTI-PURPOSE CERTIFIED ORGANIC BODY OIL: Certified Organic Jojoba Oil is derived from the seed of the jojoba shrub and is one of the most popular cosmetic oils available today. (Expeller Pressed, Hexane Free, Paraben Free, Vegan)

FOR SKIN, HAIR, AND BODY/NON-GMO PROJECT VERIFIED: Its high stability, invigorating scent, and cosmetic versatility make it ideal for all skin and hair types, and it is most commonly used to promote softer hair and skin.

NOW Solutions is the next step in the evolution of personal care products, formulated with the finest functional ingredients from around the world. NOW Solutions products avoid harsh chemical ingredients in our formulations, to provide a more natural product line. NOW Solutions products are not tested on animals. NOW Solutions products are analytically tested to assure the highest quality.

Mustela's best-selling Gentle Cleansing Gel safely and effectively cleans and soothes your baby's delicate skin, scalp, and hair.

Tear-free and protects against dry skin. 93% natural ingredients. Hypoallergenic. Newborn safe.

Ultra-gentle with natural Avocado Perseose and Vitamin B5. Cleanses baby without stripping skin of natural oils.

Spot Moisturization Where You Need It: Our cocoa butter formula comes in a convenient Swivel Stick to be used as a lip balm to moisturize dry, chapped lips, or to treat marks, blemishes, and rough, dry skin anywhere on your body

Special Formula: Made with Cocoa Butter to naturally moisturize, Raw Shea Butter for essential fatty acids and nutrients, and Vitamin E to help improve the appearance of scars, stretch marks and skin imperfections. Features a light cocoa scent and delivers up to 48 hours of moisture

Finest Ingredients: We use only the finest natural, raw ingredients for soft, hydrated and beautiful hair & skin. We support sustainable production of Shea & Cocoa Butter and Coconut Oil. You can feel good about what you put on your hair and skin

5-ounce tube of Aveeno Baby Eczema Therapy Moisturizing Cream to soothe dry, itchy, irritated skin due to eczema and strengthens the skin's moisture barrier to prevent and protect against dryness and eczema

Breakthrough baby eczema cream combines soothing natural colloidal oatmeal skin protectant with vitamin B5 and intensely moisturizes and helps prevents the recurrence of extra dry skin from eczema

Hypoallergenic and non-greasy moisturizing baby cream is clinically proven to reduce itching, dryness and irritation caused by eczema

CETAPHIL BODY MOISTURIZING CREAM: Clinically proven to provide immediate and lasting 24 hour relief from dry to very dry skin

COMPLETELY RESTORES SKIN BARRIER IN 1 WEEK: binds water to the skin, preventing moisture loss to hydrate and protect skin from dryness

IDEAL FOR USE ON THE ENTIRE BODY: Non-greasy, paraben free formula with no added fragrance absorbs quickly and is excellent for hands, feet, elbows and knees

Multi-purpose face moisturizer for men: leave aside cumbersome routine and dozens of different products, instead rely on our single, multi-action mens face cream to provide all men skin care a man needs to keep the age at bay and appear consistently handsome, fresh, and confident no matter the circumstances

Defy the age and embrace youthfulness: ensure prolonged skin hydration with our anti-aging mens facial moisturizer, while its active components assist in halting your visible aging by promoting rapid cell renewal, smoothing wrinkles and fine lines, firming the skin texture, and preventing the appearance of acne

Delicate aftershave treatment: our cream is suitable for all skin types, benefiting the sensitive and the dry skin in particular, supporting it in the recovery post-acne and after shaving, soothing irritated surface, relieving inflammation, restoring natural barriers and preventing future damage to the skin

HELPS TO RELIEVE DRY SKIN - Jergens Original Scent Dry Skin Moisturizer provides dry skin with long-lasting, moisture-rich hydration

LIGHT FRAGRANCE MOISTURIZER - The iconic Jergens Cherry Almond scent leaves skin lightly fragranced

HELPS TO REPAIR DRY SKIN - Jergens Dry Skin Moisturizer helps to restore skin’s luminosity and visibly improve skin’s appearance and texture

CETAPHIL BODY MOISTURIZING LOTION:Fast absorbing and non-greasy, lightweight body lotion provides instant and long lasting hydration for all skin types

INSTANT AND LONG LASTING 24 HOUR HYDRATION: Binds water to the skin, preventing moisture loss to hydrate and protect skin from dryness

IDEAL FOR USE ON THE ENTIRE BODY: Non-greasy, paraben free formula with no added fragrance absorbs quickly and is excellent for hands, feet, elbows and knees

ORIGINAL SPF 30 SUNSCREEN SPRAY . This is the stuff we use every day. The sunscreen that started it all and smells like summer. We wanted a sunscreen to protect those who live and love in the sun, so we made it.

MOISTURIZING SUN PROTECTION. Dermatologist and Sonny approved, this non-comedogenic sunscreen delivers UVA/UVB protection and is packed with Vitamin E. Our oil-free, water-resistant and Hawaii 104 Reef Act Compliant SPF 30 Spray is great for all skin types.

HOW TO USE. 15 minutes before sun exposure, apply liberally to all areas of the skin and avoid the eye area. For best results, reapply after 80 minutes of swimming or sweating. Sonny’s Tip: Apply every 2 hours for maximum sun protection.

ORIGINAL SPF 50 SUNSCREEN SPRAY . This is the stuff we use every day. The sunscreen that started it all and smells like summer. We wanted a sunscreen to protect those who live and love in the sun, so we made it.

MOISTURIZING SUN PROTECTION. Dermatologist and Sonny approved, this non-comedogenic sunscreen delivers UVA/UVB protection and is packed with Vitamin E. Our oil-free, water-resistant and Hawaii 104 Reef Act Compliant SPF 50 Spray is great for all skin types.

HOW TO USE. 15 minutes before sun exposure, apply liberally to all areas of the skin and avoid the eye area. For best results, reapply after 80 minutes of swimming or sweating. Sonny’s Tip: Apply every 2 hours for maximum sun protection.