Best Liquid Fabric Softener in 2026

IRRESISTIBLE SCENT: Smells as refreshing as a crisp morning in the great outdoors

INDULGENT SOFTNESS: Makes your clothes softer, decreases static and adds more amazing Gain scent

LONG-LASTING SCENT: Now with AromaboostTM for weeks of lasting freshness

Snuggle Plus SuperFresh features the Snuggly softness you love, plus odor eliminating technology. It doesn’t just mask tough odor, it helps eliminate it and releases Snuggly freshness.

Snuggle Plus SuperFresh is the first-ever odor fighting regimen with liquid fabric conditioner, dryer sheets, and freshness boosters designed to help eliminate tough odor and keep your favorites fresh.

For a top loader washing machine, add Snuggle brand liquid fabric softener during the final rinse cycle or use an automatic dispenser for added convenience. To avoid spotting, do not pour Snuggle directly onto clothes. For a front loader machine, add Snuggle brand liquid fabric softener to the built-in fabric softener tray that is often placed to the right or left of the detergent tray.

Snuggle SuperCare liquid fabric softener protects colors from fading, protects against wear and tear and helps clothes hold shape.

All the Snuggly Softness and Long-Lasting Freshness you love from Snuggle

Protect the clothes you love with Fade Protection and Wear & Tear Protection

Get total-wash protection, with consistent use, from stretching, fading and fuzzing with Downy defy damage fabric softener beads

Keeps clothes looking newer, longer (vs. Detergent alone) when used over time, by protecting them from damage that can happen in every wash cycle

Easy to use: just scoop conditioning beads and TOSS in washing machine along with your favorite laundry detergent

Contains (4) 53.5 ounce bottles of liquid fabric softener

Made with plant-based softening power.

For both HE and standard washers.

Protects fabric from stretching, fading, and fuzz

Softens fabrics

Reduces more wrinkles than detergent alone

Contains one 120 oz bottle of Suavitel Liquid Fabric Softener ideal for up to 102 small loads

Irresistible fragrance and incredible softness for 45 days of Freshness

A loving touch that lasts

Snuggle Plus SuperFresh liquid fabric conditioner features the Snuggly softness you love, plus odor eliminating technology; It doesn’t just mask tough odor, it helps eliminate it and releases Snuggly freshness

Snuggle Plus SuperFresh is the first-ever odor fighting regimen with liquid fabric conditioner, dryer sheets, and freshness boosters designed to help eliminate tough odor and keep your favorites fresh

This concentrated formula delivers 2X more Snuggly softness in every drop vs our standard Snuggle SuperFresh liquid fabric softener, so you don’t have to use as much to leaves your clothes feeling soft and smelling fresh

Liquid fabric softener adds freshness while reducing static from clothes

Fabric softener made without parabens, phthalates, or animal-derived ingredients

A biodegradable HE fabric softener, safe for use in high efficiency and conventional washing machines

Wow your fabrics with the long-lasting, extra fresh scented Downy Intense scent + freshness fabric softener

Every sniff of this super-charged scented fabric enhancer indulges your senses

A scent-lovers Dream: spring rush infuses your laundry with the irresistible spring scent you crave 

Gain's first plant based fabric softener with the irresistible scent of Gain Botanicals Orange Blossom Vanilla. Formula is 70% Bio-Based made with plant based active.

Pair Gain Botanicals plant based fabric softener with laundry detergent for even more noticeable scent! USDA certified 70% Bio-based product

Gentle on skin

Safe for sensitive skin

Free of dyes and perfumes

Dermatologist-tested and hypoallergenic

40 loads per container

Free of dyes, free of perfumes, free of worries

Infuses fabrics with softness so they feel as good as they look

Softens and reduces static without the use of animal-derived ingredients

Uses plant-based technology

Free of fragrances and latex

Get 2x more softening power per drop with Presto! concentrated fabric softener (softens with half the dose of a standard concentration fabric softener [0.8 oz]).

Presto! Free and Clear concentrated fabric softener is hypoallergenic and dermatologist tested.

Free of dyes and perfumes, this concentrated formula controls static and helps reduce wrinkles while being gentle on skin.

Delight your senses with Blue Iris & Ocean Breeze scent, a fresh burst of blue Iris and bamboo flowers mixed with crisp green apple in combination with soft bamboo and woody notes

Using fabric softener during the drying cycle can provide better softness, better freshness, reducing wrinkles, and reducing static cling to the fabrics in your clothes, towels, and sheets.

For a top loader washing machine, add Snuggle brand liquid fabric softener during the final rinse cycle or use an automatic dispenser for added convenience. To avoid spotting, do not pour Snuggle directly onto clothes. For a front loader machine, add Snuggle brand liquid fabric softener to the built-in fabric softener tray that is often placed to the right or left of the detergent tray

Caldrea Ginger Pomelo Fabric Softener is HE machine-compatible and helps release wrinkles to make ironing easier

Softens and freshens laundry while eliminating pesky static

Featured blend of essential oils work magic to refresh, condition, and liven up laundry

Downy Rinse & Refresh helps removes odors up to 3 times better than detergent alone*, so fabrics look and smell clean. *removes odors in 1 wash better than the leading value detergent in 3 washes. Downy Rinse Study FAB-21460

DEEP CLEANSING FABRIC RINSE: Downy Rinse & Refresh replaces your liquid fabric softener and acts as a laundry detergent booster to help remove stubborn odors and residues deep within fabrics

REMOVES STUBBORN ODORS & RESIDUES: The breakthrough laundry odor remover rinses away residues and odors better than detergent alone

Find more great scents to love at ILoveGain !

Safe for all colors, fabrics and loads. Great for active wear and towels.

Bottle made from 25% or more post consumer recycled plastic

Spring Fresh scent

Over 35 days of long-lasting fragrance

225 loads

Cozy & Soft - With a soft baby powder scent and a touch of aloe vera; Ensueño Baby Fabric Softener has a hypoallergenic formula that is safe gentle and freshly fragrant.

Naturally Derived Formula - Product with plant based softening ingredients for a natural feel and a blooming scent.

Pleasant Scent - Fragrance is derived from essential oils for a clean and fresh scent.

PLANT-BASED SOFTENER: Powered by plants and minerals, our laundry softener with its advanced deodorizing power gets your clothes comfy, soft and fresh with an energizing citrus zest scent and without harming your skin or the environment

THOUGHTFUL FORMULA: Graded A in EWG's Guide to Healthy Cleaning, our fabric softener does not contain harsch chemicals and is a great alternative to traditional laundry products

DERMATOLOGIST TESTED : Our liquid laundry softener is dermatologically-tested and gentle for your skin

YOUR FAVOURITE CLOTHES ARE SOFTER WITH EVERY WASH: The premium dropps fabric softener pods delivers softness and static protection in delicates and loads of laundry. Now, you can feel confident knowing your clothes will be softer and brighter than they've ever been before. For softness that lasts, dropps laundry pods are made to last.

THESE CLEAN SCENT LAUNDRY DETERGENT PODS BRINGS AROMATHERAPY TO YOUR LAUNDRY ROOM: Lightly scented for a Fresh Clean feel, it turns washing into an even more enjoyable experience. It takes on the hard work, so you don't have to.

REDUCE PILLING AND FUZZ IN YOUR CLOTHES: Let your clothes last longer with these pods washing detergent. This formula prevents pilling, static cling, and fuzzing, reducing or eliminating lint. And best of all, it leaves your clothes smelling fresh and looking bright.

365 by Whole Foods Market products give you that dance-down-the-aisles feeling, virtual aisles too! Our huge range of choices with premium ingredients at prices you can get down with makes grocery shopping so much more than tossing the basics in your cart.

Plant-based, biodegradable and hypoallergenic baby fabric softener that leaves clothes huggably soft

Free of dyes, artificial fragrances, enzymes, phenoxyethanol, parabens

Hypoallergenic and dermatologically-tested: safe for baby with sensitive skin

WE LOVE SOFT CLOTHES – FREY’s Fabric Conditioner is the perfect complement to our liquid laundry detergent for incredibly soft clothes.

LONG LASTING LARGE 16 OUNCE BOTTLE – Unlike other liquid fabric softeners, FREY’s concentrated fabric softener will last 50 loads.

PERFECT FOR ALL CLOTHING TYPES – Our laundry softener removes all the unwanted smells that commonly cause body odor and makes old and worn out clothes softer! FREY’s laundry softener is ideal for everyday laundry, including cottons, linens, blends, and durable synthetics.

3-PACK OF LAVENDER FABRIC SOFTENER - Bleu Lavande liquid fabric softener contains 99.1% natural origin ingredients. It combines a plant-based softening agent and the purifying properties of lavender. This fabric softener also reduces static while adding an amazing softness to clothes

2X CONCENTRATED FABRIC SOFTENER - This laundry fabric softener is 2X more concentrated than standard softeners and will last up to 38 loads per unit. Add it to your HE washing machine dispenser or during the final rinse. It is efficient in cold water and suitable for all types of washing machines

ABOUT BLEU LAVANDE - At Bleu Lavande, we love lavender so much that we even grow it! Since its foundation in 2004, the Bleu Lavande product portfolio reflects our desire for well-being, purity, and authenticity

Conditions to help prevent stretching, fading, and fuzz

Leaves long-lasting freshness

Softens fabrics

Our most intense scent: Fiercely Fresh

Release fresh scent all day thanks to our perfume capsules

More softness at a maximum scent

PLANT BASED FABRIC SOFTENER THAT WORKS: Made with clean ingredients like green tea extract, our fabric softener will keep your clothes soft and smelling fresh thanks to its advanced deodorizing formula

HYPOALLERGENIC FABRIC SOFTENER: Our gentle formula is free of dyes, optical brighteners or artificial fragrances that might irritate those with sensitive skin

HE LIQUID FABRIC SOFTENER: Naturally scented with an uplifting fresh aroma, our fabric softener can be used in both HE (High Efficiency) and standard washing machines