PickSmartly Review

Best Vidal Sassoon Hair Dye in 2026

9.9 PM Score
Products Evaluated
29
Reviews Analyzed
259,222
Brands Ranked
9
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Achieving salon-quality color from the comfort of your home requires more than just picking a shade that looks good on the box. Vidal Sassoon has long been a staple in the professional-inspired hair care market, offering formulations designed to mimic the precision and vibrancy of a stylist's touch. Whether you are looking to cover stubborn grays, refresh a faded brunette, or undergo a dramatic tonal shift, understanding the nuances of their color technology is essential for a successful DIY application. This guide will help you navigate their product range to find the specific formula that aligns with your hair's current health and your desired end result.

Editor's Choice

Our Top Picks for Vidal Sassoon Hair Dye

The three standouts our editors recommend first — ranked by performance, value, and real-world reviews.

Garnier Hair Color Nutrisse Nourishing Creme, 90 Light Natural Blonde (Macadamia) Permanent Hair Dye, 2 Count (Packaging May Vary)

Garnier Nutrisse Light Natural Blonde Nourishing Creme

4.6 (30,918 ratings)
GARNIER 603084554690 2.46 X 6.50 X 6.25 Inches 0.96 Pounds

Reviews for GARNIER (PM Score)

9.9 PM Score
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  • Nourishing Hair Color: Discover the number 1 Nourishing Color Creme. Nutrisse Color is formulated with color boost technology and a blend of triple fruit oils: avocado, olive, and shea, to deliver permanent hair color, even to dark hair
  • Permanent Hair Dye: Garnier Nutrisse hair color crème, with grape seed and avocado oil, comes in a complete hair dye kit and nourishes while it colors with a rich, non drip creme formula
  • Garnier Hair Color: For hair nourishing, easy to use permanent hair dye, temporary hair color, root touch up, or to enhance your natural hair color, turn to Garnier hair color
  • Over 100 Years of Pioneering in Hair Care: Since 1904 Garnier has blended naturally inspired and derived ingredients into breakthrough formulas. Nourish your hair with hair color and care from Garnier
  • Inspired By Nature: Garnier carries an array of products for your hair and skin care needs, from shampoos, color care and styling products to formulas that cleanse, moisturize and repair skin
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Garnier Nutrisse Light Natural Blonde delivers a professional-grade color boost through a powerhouse blend of avocado, olive, and shea oils. I found that this permanent dye kit doesn't just cover hair. It actively treats it. The non-drip creme formula makes the application process surprisingly easy, which is a huge relief when you're doing it yourself at home. Even on darker hair, the color payoff is remarkably even thanks to the specialized color boost technology. It feels like a complete hair care ritual rather than just a quick color fix, leaving my strands feeling nourished and soft rather than stripped. Whether you are looking for a full transformation or a simple root touch-up, this kit provides everything you need for a salon-quality finish.

What We Like
Triple fruit oil blend
Non-drip creme formula
Even color coverage
Nourishing hair care
Complete dye kit

Schwarzkopf Keratin Color Permanent Hair Color Cream, 4.6 Intense Cocoa

Schwarzkopf Keratin Color Intense Cocoa Hair Dye

4.5 (19,666 ratings)
SCHWARZKOPF 12723 2.10 X 3.90 X 6.56 inches 0.13 Pounds

Reviews for SCHWARZKOPF (PM Score)

9.9 PM Score
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  • 100% GRAY COVERAGE: Gray coverage with long lasting color intensity
  • CARING COLOR: Long lasting permanent color with pre-color serum for strong and healthy-looking hair
  • UP TO 80% LESS HAIR BREAKAGE: (vs. untreated hair) Enhanced K·Bond-Plex repairs inner hair structure and coats the hair surface after the coloration process for strong and healthy-looking hair
  • RICH, EVEN COLOR: The Pre-Color Serum conditions the hair before coloring for a more even color result from root to tip
  • If your hair is longer than shoulder length, we recommend using 2 boxes of Keratin Color hair dye for the application
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most home coloring kits leave your strands feeling brittle and washed out, but Schwarzkopf Keratin Color aims to bridge the gap between DIY convenience and salon-quality health. The Intense Cocoa shade provides a deep, rich pigment that doesn't just sit on the surface. It feels integrated. What truly sets this apart is the inclusion of a pre-color serum that conditions the hair before the dye even touches it, ensuring the color is even from root to tip. Thanks to the K·Bond-Plex technology, you are looking at up to 80% less breakage compared to untreated hair, which is a massive win for anyone worried about damage. It offers total gray coverage while actually repairing the inner hair structure, making it a rare find that prioritizes strength alongside color intensity.

What We Like
Total gray coverage
Reduces hair breakage
Pre-color conditioning serum
K·Bond-Plex repair technology
Rich even color

Garnier Hair Color Nutrisse Ultra Color Nourishing Creme, V2 Dark Intense Violet (Spiced Plum) Purple Permanent Hair Dye, 2 Count (Packaging May Vary)

Garnier Nutrisse Ultra Color Spiced Plum Permanent Hair Dye

4.5 (12,808 ratings)
GARNIER B07CDM8XD8 2.46 X 6.50 X 6.25 Inches 0.96 Pounds

Reviews for GARNIER (PM Score)

9.9 PM Score
Buy on Amazon
  • Nutrisse Ultra Color V2 Dark Intense Violet (Spiced Plum) permanent hair color is a dark purple shade with added intense violet tones and adapts to all hair textures for long lasting bold color
  • Best for anyone with natural hair between light brown and darkest brown
  • Formulated with intensity-enhancing color boost technology, and a blend of triple fruit oils -avocado, olive, and shea - to deliver bold, boosted permanent hair color that nourishes while you color
  • Colorboost technology helps you achieve high impact color in just one step for up to 8 weeks of vibrant color
  • Lock in moisture and color with our after color mask insfused with triple oils for hair that is smooth, silky and protected against dryness
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Dull, fading hair color often leaves natural brunettes feeling like their shade lacks depth and vibrancy. Garnier Nutrisse Ultra Color in Spiced Plum solves this by using intensity-enhancing color boost technology to deliver a high-impact, dark intense violet that actually lasts. I found that the formula is impressively nourishing because it blends avocado, olive, and shea oils directly into the coloring process. It works exceptionally well on hair ranging from light to darkest brown, ensuring the purple tones pop without sacrificing hair health. The inclusion of a triple-oil infused after-color mask is a total game-changer for locking in moisture, leaving the hair feeling silky and protected against the dryness that usually follows a permanent dye job.

What We Like
Intense violet tones
Triple fruit oil blend
Eight-week vibrancy
Nourishing after-color mask
High-impact color boost

Garnier Hair Color Nutrisse Ultra Color Nourishing Creme, R3 Light Intense Auburn (Red Hibiscus) Permanent Hair Dye, 2 Count (Packaging May Vary)

Garnier Nutrisse Ultra Color Red Hibiscus Permanent Hair Dye

4.5 (12,875 ratings)
GARNIER 1 2.46 X 6.50 X 6.25 Inches 0.96 Pounds

Reviews for GARNIER (PM Score)

9.9 PM Score
Buy on Amazon
  • Nutrisse Ultra Color R3 Light Intense Auburn (Red Hibiscus) permanent hair color is a light red shade formulated with intense, warm auburn reflects and adapts to all hair textures for long lasting bold color
  • Best for anyone with natural hair between light brown and dark brown
  • Formulated with intensity-enhancing color boost technology, and a blend of triple fruit oils -avocado, olive, and shea - to deliver bold, boosted permanent hair color that nourishes while you color
  • Colorboost technology helps you achieve high impact color in just one step for up to 8 weeks of vibrant color
  • Lock in moisture and color with our after color mask insfused with triple oils for hair that is smooth, silky and protected against dryness
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

The first thing you'll notice is the striking, warm auburn glow that radiates from the hair once the color sets. This Red Hibiscus shade is specifically designed for those with natural light to dark brown hair who want a high-impact, light intense auburn look without the salon price tag. What sets this apart is the Colorboost technology, which manages to deliver a bold, vibrant result in a single step that lasts up to eight weeks. I was particularly impressed by the nourishing aspect. Instead of the typical dryness associated with permanent dyes, the blend of avocado, olive, and shea oils leaves the strands feeling incredibly smooth. The included after-color mask is a game changer for locking in that moisture and keeping your new hue silky and protected.

What We Like
Triple fruit oil blend
Eight-week vibrant color
Intense auburn reflects
Nourishing shea formula
Single-step application

ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, RITUAL)

Arctic Fox Ritual Semi-Permanent Vegan Hair Color

4.4 (84,494 ratings)
ARCTIC FOX ARCTIC FOX 4.00 X 4.00 X 6.00 Inches 4.00 ounces

Reviews for ARCTIC FOX (PM Score)

9.9 PM Score
Buy on Amazon
  • Your hair Ritual just got even BETTER: Introducing Ritual. You want it? You got it. Ritual is a highly pigmented, rich shade. She is a gorgeous jewel-toned burgundy hue that works best on level 7 and up. Can't have bright shades in the work place? No problem! This vibe-y red velvet flies under the radar.
  • #AFprotip: Want a softer, more pastel version? Dilute for our forever fav- the sultry and playful dusty rose. What's your ritual?
  • Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
  • Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
  • Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Arctic Fox Hair Color 9.92 Yes Yes Yes

Arctic Fox Ritual is a powerhouse in the semi-permanent hair dye category that delivers a sophisticated, jewel-toned burgundy without the harshness of traditional chemicals. This shade is a total game-changer for anyone wanting a rich, red-velvet vibe that stays professional enough for the office while still feeling edgy. Because it is formulated without ammonia, peroxide, or PPD, it actually feels more like a conditioning treatment than a standard dye, making it safe for frequent use. I love how versatile the pigment is. You can wear it as a deep, sultry red or dilute it to achieve a soft, playful dusty rose. It smells sweet rather than chemical, and the formula is entirely vegan and cruelty-free, which is a massive win for ethical beauty enthusiasts.

What We Like
Jewel-toned burgundy
Vegan and cruelty-free
Conditioning formula
No harsh chemicals
Dilutable pastel option

Schwarzkopf Simply Color Permanent Hair Color, 5.0 Medium Brown

Schwarzkopf Simply Color Medium Brown Permanent Hair Dye

SCHWARZKOPF 2.40 X 3.70 X 6.70 Inches

Reviews for SCHWARZKOPF (PM Score)

9.9 PM Score
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  • GENTLE ON SCALP: Schwarzkopf Simply Color's caring formula is dermatologist tested to be non-irritating to the skin. It is free from both PPD & PTD.
  • NATURAL COLOR RESULTS: Enjoy beautiful, vibrant hair color results that are even from root to tip.
  • VISIBLY HEALTHY HAIR: This gentle hair color is formulated with botanical oat milk, soy protein, and argan oil. It is free from ammonia, alcohol, and silicone.
  • UP 100% GRAY COVERAGE: Our color crème offers long-lasting color & up 100% gray coverage.
  • If your hair is longer than shoulder length, we recommend using 2 boxes of Simply Color hair dye for the application.
  • Looking to extend your color? Try Schwarzkopf’s Color Boost, an in-shower customizable color vibrancy booster. Just mix 1-5 drops into your favorite conditioner to increase color intensity between colorings.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

The creamy, botanical scent of oat milk and argan oil hits you immediately, signaling a much gentler experience than your typical harsh chemical dye. I was impressed by how the Medium Brown 5.0 delivers a rich, even tone from root to tip without the stinging sensation often associated with permanent color. Because this formula skips the ammonia, alcohol, and silicone, my hair felt remarkably soft and visibly healthy rather than stripped and dry. It manages to provide up to 100% gray coverage while remaining dermatologist-tested and free from PPD and PTD. Just a heads-up: if your hair falls past your shoulders, definitely grab two boxes to ensure you don't run short during application.

What We Like
Full gray coverage
Ammonia-free formula
Botanical oil infusion
Dermatologist tested
PPD and PTD free

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V38 Violet Noir (Intense Deep Violet)

L'Oreal Paris Feria Violet Noir Permanent Hair Color

L’ORÉAL PARIS 71249317235 2.75 X 3.50 X 6.50 Inches

Reviews for L’ORÉAL PARIS (PM Score)

9.9 PM Score
Buy on Amazon
  • Multi-Faceted Permanent Hair Color: This shimmering deep purple color with 3X highlights delivers intensified, brilliant results, featuring a prismatic color spectrum custom-blended by our master colorists
  • Nourishing Formula: Seals and smooths, never leaving hair dull or flat. Kit includes Conditioning Colour Crème, Conditioning Developer Crème, Aromatic Shimmer Serum and Power Shimmer Conditioner
  • Bold Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering colors come in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, or go bold with bright color
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Bold color seekers craving a high-fashion transformation will find their holy grail in L'Oreal Paris Feria Violet Noir. This isn't just a standard dye job. The V38 Intense Deep Violet shade uses a prismatic color spectrum to deliver a multi-faceted, shimmering finish that looks professionally blended. What sets this kit apart is the sheer amount of care packed into the box. You aren't just getting pigment, but a full regimen including a conditioning color crème, developer, an aromatic shimmer serum, and a power shimmer conditioner to ensure your hair stays smooth rather than flat or dull. It is a fantastic way to achieve those trendy, multi-tonal highlights at home without sacrificing the health and shine of your strands.

What We Like
Intense deep violet
Three-way highlights
Nourishing conditioning formula
Multi-tonal shimmering color
Aromatic shimmer serum

L'oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack Of 1, Hair Dye

L’ORÉAL PARIS 10064600 2.75 X 3.50 X 6.50 Inches 0.63 Pounds

Reviews for L’ORÉAL PARIS (PM Score)

9.9 PM Score
Buy on Amazon
  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant. The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color. Permanent, semi-permanent, temporary hair color, and root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

L'Oréal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7.5A Medium Ash Blonde, 2 COUNT Hair Dye

L'Oréal Paris Superior Preference Medium Ash Blonde Hair Color

4.6 (4,885 ratings)
L’ORÉAL PARIS B07D9XZ1PB 2.26 X 7.00 X 6.25 Inches

Reviews for L’ORÉAL PARIS (PM Score)

9.8 PM Score
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  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further. We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973. There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color. Permanent, semi-permanent, temporary hair color, and root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most DIY hair coloring attempts end in dull, flat tones that wash out after three shampoos, but this Superior Preference kit aims for much more professional depth. I found that the gel-based formula really delivers on that promised dimension, especially in this 7.5A Medium Ash Blonde shade. Instead of just covering your hair, it feels like it’s adding a layer of silkiness thanks to the included Care Supreme Conditioner and Shine Serum. It is a massive step up from basic box dyes because it focuses heavily on maintaining that initial vibrancy. Whether you are looking to cover grays or just want a sophisticated, fade-defying blonde, this kit provides a high-quality, salon-style finish right at your kitchen sink.

What We Like
Fade-defying formula
Includes shine serum
Gel hair dye
Dimension-rich color
Permanent coverage

L'oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, Rr-07 Intense Red Copper, Pack Of 1, Hair Dye

4.6 (1,373 ratings)
L’ORÉAL PARIS I0026882 2.40 X 3.60 X 6.20 Inches 0.25 Pounds

Reviews for L’ORÉAL PARIS (PM Score)

9.8 PM Score
Buy on Amazon
  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further. We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973. There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color. Permanent, semi-permanent, temporary hair color, and root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
king of deals 9.92 Yes Yes Yes
#11

Vidal Sassoon Pro Series Permanent Hair Dye, 2VC Oxford Violet Onyx Hair Color, Pack of 1

Vidal Sassoon Pro Series Oxford Violet Onyx Hair Color

4.5 (2,632 ratings)
VIDAL SASSOON 37000689393 3.59 X 2.37 X 6.35 Inches 0.06 Pounds

Reviews for VIDAL SASSOON (PM Score)

9.7 PM Score
Buy on Amazon
  • Permanent hair color mixed by experts for the perfect blend of pigments and lasting color
  • Intense shades give you the chic fashion-forward look you want-without a visit to the salon
  • Easy at-home system provides up to 8 weeks of salon-quality vibrant color
  • Includes VS Hydra Block Color Preserving Conditioner to help prevent water from fading your vibrant color
  • 1 hair color application kit
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Mondo Seven Six, LLC 7.16 Yes Yes Yes

Vidal Sassoon Pro Series Oxford Violet Onyx delivers a high-fashion, intense shade that effectively eliminates the need for expensive salon appointments. This permanent dye kit uses an expert-mixed pigment blend to ensure your color looks seamless rather than patchy. I found the at-home application system surprisingly straightforward, and the inclusion of the VS Hydra Block Color Preserving Conditioner is a total game-changer for longevity. It specifically works to block water from leaching the pigment, helping that vibrant violet tone stay fresh for up to eight weeks. If you want a chic, fashion-forward look without the professional price tag, this kit provides a reliable, salon-quality result right in your own bathroom.

What We Like
Expert pigment blend
Eight-week vibrancy
Hydra Block conditioner
Intense fashion shades
Easy application kit

Vidal Sassoon Pro Series Permanent Hair Dye, 3VR Deel Velvet Violet Hair Color, Pack of 3

Vidal Sassoon Pro Series Deep Velvet Violet Hair Color

4.5 (2,632 ratings)
VIDAL SASSOON KKYUS-JUN03PPO22560 10.78 X 7.11 X 6.35 Inches

Reviews for VIDAL SASSOON (PM Score)

9.7 PM Score
Buy on Amazon
  • Exclusive Vidal Sassoon VS PrecisionMix Color Creme Formulas are mixed to calibrate the right blend of pigments, 3 kits
  • Provides up to 8 weeks of fashionably bold, salon quality vibrant, violet hair color
  • Try with the Pro Series ColorFinity Shampoo and Conditioner to help prevent fading
  • Includes Vidal Sassoon VS HydraBlock Color Preserving Conditioner to help prevent water from fading your vibrant color
  • 3 Applications
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
WholesaleConceptExpress 9.63 No No No

Deep, velvety violet tones instantly transform your hair into a high-fashion statement the moment the pigment takes hold. This three-pack of Vidal Sassoon Pro Series kits uses their exclusive VS PrecisionMix Color Creme formulas to ensure you get a perfectly calibrated blend of pigments every time you apply it. What really sets this apart is the inclusion of the VS HydraBlock Color Preserving Conditioner, which acts as a shield to stop water from washing away that intense saturation. You can expect up to eight weeks of salon-quality vibrance, especially if you pair it with the ColorFinity shampoo and conditioner line. It is a comprehensive, professional-grade solution for anyone wanting bold, long-lasting color without the constant salon trips.

What We Like
PrecisionMix pigment blend
Eight-week vibrancy
HydraBlock color protection
Three full applications
Salon quality results
#13

Vidal Sassoon Pro Series Permanent Hair Dye, 5VR London Lilac Hair Color, Pack of 1

Vidal Sassoon Pro Series London Lilac Permanent Hair Color

4.7 (386 ratings)
CLAIROL 10037000887482 2.37 X 3.59 X 6.35 Inches 0.27 Pounds

Reviews for CLAIROL (PM Score)

9.7 PM Score
Buy on Amazon
  • Get bold, beautiful permanent hair color mixed by color Experts at Vidal Sassoon to calibrate the perfect blend of pigments, resulting in bold, beautiful color that lasts
  • Intense shades give you the chic, fashion-forward look you want-without a visit to the salon
  • Easy at-home system provides up to 8 weeks of salon-quality Midnight blue color
  • Kit includes Vidal Sassoon VS Hydra Block Color Preserving Conditioner, designed to help prevent fade out and keep your color vibrant
  • 3 applications
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Savvy Deal,LLC 9.74 No No No

Most DIY hair coloring attempts result in muddy, uneven tones, but this professional-grade kit aims for the high-fashion precision you usually only get in a salon chair. The London Lilac shade provides an intense, chic pigment blend that feels much more sophisticated than standard drugstore dyes. What really sets this system apart is the inclusion of the VS Hydra Block Color Preserving Conditioner, which works specifically to lock in that vibrancy and fight off the inevitable fade. You get three full applications in one box, making it an incredibly efficient way to maintain a bold, midnight-blue inspired look at home. It is a reliable choice for anyone wanting to skip the salon appointment without sacrificing that expert-calibrated color depth.

What We Like
Expert pigment blend
Eight-week vibrancy
Color preserving conditioner
Three full applications
Salon-quality results
#14

Vidal Sassoon Pro Series Permanent Hair Dye, 4RV Mayfair Burgundy Hair Color, Pack of 1

Vidal Sassoon Pro Series Mayfair Burgundy Permanent Hair Color

4.5 (2,632 ratings)
VIDAL SASSOON 10070018043785 2.37 X 3.59 X 6.35 Inches 0.40 Pounds

Reviews for VIDAL SASSOON (PM Score)

9.7 PM Score
Buy on Amazon
  • Like salon color, each shade of our Vidal Sassoon Pro Series permanent hair color is mixed to calibrate the right blend of pigments, incorporating salon color expertise into every box
  • Rich, vibrant shades are easy to apply, giving you the look you want, without a visit to the salon
  • Easy, at-home system provides up to 8 weeks of salon-quality deep black for your best sophisticated look
  • Kit includes Vidal Sassoon VS Hydra Block Color Preserving Conditioner, designed to help prevent fade out and keep your color vibrant
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
king of deals 9.92 Yes Yes Yes

Most DIY hair transformations end in patchy, dull results, but the Vidal Sassoon Pro Series Mayfair Burgundy aims to bridge the gap between home application and professional salon results. This kit feels less like a standard box dye and more like a calibrated pigment blend designed to mimic a stylist's touch. The Mayfair Burgundy shade delivers a rich, vibrant hue that looks sophisticated rather than artificial. What sets this apart is the inclusion of the VS Hydra Block Color Preserving Conditioner, which is essential for locking in that deep pigment. You can achieve a high-end look that lasts up to eight weeks without the constant salon appointments, making it a reliable choice for anyone wanting consistent, deep color at a fraction of the professional cost.

What We Like
Salon-calibrated pigments
Eight-week longevity
Vibrant burgundy shade
Color preserving conditioner
Easy home application
#15

Vidal Sassoon Pro Series Permanent Hair Dye, 5RR Medium Vibrant Red Hair Color, Pack of 1

Vidal Sassoon Pro Series Medium Vibrant Red Hair Color

4.5 (2,632 ratings)
VIDAL SASSOON 10037000848469 2.36 X 1.18 X 4.72 Inches 0.46 Pounds

Reviews for VIDAL SASSOON (PM Score)

9.7 PM Score
Buy on Amazon
  • Personal Care
  • Misc. Personal Care
  • beauty-tools-and-accessories
  • The Experts at Vidal Sassoon bring you salon color expertise. Get the long lasting, vibrant color you crave!
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
CatalyXtCollection 5.90 Yes Yes Yes

A flash of intense, fiery crimson is the first thing you'll notice when this shade hits the light. This permanent hair dye brings that elusive salon-quality expertise directly to your bathroom mirror, making it much easier to achieve a professional look at home. The 5RR Medium Vibrant Red delivers a punchy, saturated pigment that feels much more sophisticated than your standard drugstore box. It is specifically designed for those who crave long-lasting color that doesn't fade into a dull copper after just a few washes. Instead, you get a consistent, high-impact vibrancy that stays true to the shade. It is a reliable choice for anyone looking to transform their hair with a bold, expert-level finish without the salon price tag.

What We Like
Vibrant red pigment
Long lasting color
Salon expertise
Permanent formula
Professional results
#16

Vidal Sassoon Pro Series, 6Rr Runway Red, Pack Of 1

4.5 (2,632 ratings)
VIDAL SASSOON 10037000887499 6.02 X 9.13 X 16.14 Inches 0.27 Pounds

Reviews for VIDAL SASSOON (PM Score)

9.7 PM Score
Buy on Amazon
  • Like salon color, each shade of our Vidal Sassoon Pro Series permanent hair color is mixed to calibrate the right blend of pigments, incorporating salon color expertise into every box
  • Rich, vibrant shades are easy to apply, giving you the look you want, without a visit to the salon
  • Easy, at-home system provides up to 8 weeks of salon-quality deep black for your best sophisticated look
  • Kit includes Vidal Sassoon VS Hydra Block Color Preserving Conditioner, designed to help prevent fade out and keep your color vibrant
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Deals Buzz Health 9.86 No No No

L'oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7 Dark Blonde, Pack Of 1, Hair Dye

4.5 (3,821 ratings)
L’ORÉAL PARIS A070-14 2.40 X 3.60 X 6.20 Inches 0.01 Kilograms

Reviews for L’ORÉAL PARIS (PM Score)

9.7 PM Score
Buy on Amazon
  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further. We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973. There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color. Permanent, semi-permanent, temporary hair color, and root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Clairol Nice'n Easy Perfect 10 Permanent Hair Dye, 6R Light Auburn Hair Color, Pack of 1

Clairol Nice 'n Easy Perfect 10 Light Auburn Hair Color

4.4 (5,032 ratings)
CLAIROL 99240002852 0.79 Pounds

Reviews for CLAIROL (PM Score)

9.6 PM Score
Buy on Amazon
  • THE PERFECT 10: The Clairol Nice ‘n Easy Perfect 10 Permanent Hair Dye Kit provides 100% gray coverage and stunning color
  • A BOOST OF COLOR: Black hair dye with the perfect balance of lightness, darkness, and tone
  • COVERAGE FOR DAYS: A permanent hair color system that lasts up to 60 days
  • NICE ‘N EASY: Uses a non-drip formula with micropearls to deliver luxurious color and flawless gloss in just ten minutes
  • A COMPLETE HAIR DYE KIT: Comes with high gloss color cream, color blend activator, color seal conditioner, and expert gloves
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Gray coverage struggles end the moment you switch to Clairol Nice 'n Easy Perfect 10. This kit is a lifesaver for anyone tired of spending hours in a salon chair just to mask stubborn silver strands. The micropearl technology is the real standout here, delivering a luxurious, high-gloss finish in a remarkably fast ten minutes. I love that it isn't a messy, runny process. The non-drip formula makes application feel controlled and professional. You get a full system in one box, including the color blend activator and a color seal conditioner to lock everything in. Since it's a permanent system designed to last up to 60 days, you aren't constantly worrying about your color fading after a few washes. It strikes that elusive balance of tone and depth perfectly.

What We Like
100% gray coverage
Ten-minute application
Non-drip formula
Sixty-day lasting color
Micropearl technology

Clairol Nice'n Easy Perfect 10 Permanent Hair Dye, 5A Medium Ash Brown Hair Color, Pack Of 2

4.4 (5,034 ratings)
CLAIROL 3614227347632 0.71 Pounds

Reviews for CLAIROL (PM Score)

9.6 PM Score
Buy on Amazon
  • THE PERFECT 10: The Clairol Nice ‘n Easy Perfect 10 Permanent Hair Dye Kit provides 100% gray coverage and stunning color
  • A BOOST OF COLOR: Black hair dye with the perfect balance of lightness, darkness, and tone
  • COVERAGE FOR DAYS: A permanent hair color system that lasts up to 60 days
  • NICE ‘N EASY: Uses a non-drip formula with micropearls to deliver luxurious color and flawless gloss in just ten minutes
  • A COMPLETE HAIR DYE KIT: Comes with high gloss color cream, color blend activator, color seal conditioner, and expert gloves
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes
#20

Vidal Sassoon Pro Series Permanent Hair Dye, 3VR Deep Velvet Violet Hair Color, 1 Count

Vidal Sassoon Pro Series Deep Velvet Violet Hair Color

4.6 (590 ratings)
CLAIROL 3VR LONDON LUXE DEEP VELVET VIOLET 2.37 X 3.59 X 6.35 Inches 0.40 Pounds

Reviews for CLAIROL (PM Score)

9.6 PM Score
Buy on Amazon
  • Like salon color, each shade of our Vidal Sassoon Pro Series permanent hair color is mixed to calibrate the right blend of pigments, incorporating salon color expertise into every box
  • Rich, vibrant shades are easy to apply, giving you the look you want, without a visit to the salon
  • Easy, at-home system provides up to 8 weeks of salon-quality deep black for your best sophisticated look
  • Kit includes Vidal Sassoon VS Hydra Block Color Preserving Conditioner, designed to help prevent fade out and keep your color vibrant
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
WholesaleConceptExpress 9.63 No No No

Can you actually replicate a professional salon finish from your own bathroom vanity? This Vidal Sassoon Pro Series permanent dye aims to answer that question by bringing calibrated pigment blends directly to your home. The Deep Velvet Violet shade is incredibly rich, offering a sophisticated vibrancy that feels more expensive than its price point suggests. I was particularly impressed by the inclusion of the VS Hydra Block Color Preserving Conditioner, which is a game-changer for preventing that dreaded premature fading. It is an easy-to-use system that delivers deep, lasting color for up to eight weeks, making it a reliable choice for anyone wanting high-end results without the constant salon appointments.

What We Like
Calibrated pigment blends
Eight-week longevity
Hydra Block conditioner
Vibrant violet tones
Easy home application
#21

Vidal Sassoon Pro Series Permanent Hair Dye, 1BB Midnight Muse Blue Hair Color, Pack of 1

Vidal Sassoon Pro Series Midnight Muse Blue Hair Color

4.6 (590 ratings)
CLAIROL 070018044020 2.37 X 3.59 X 6.35 Inches 0.40 Pounds

Reviews for CLAIROL (PM Score)

9.6 PM Score
Buy on Amazon
  • Like salon color, each shade of our Vidal Sassoon Pro Series permanent hair color is mixed to calibrate the right blend of pigments, incorporating salon color expertise into every box
  • Rich, vibrant shades are easy to apply, giving you the look you want, without a visit to the salon
  • Easy, at-home system provides up to 8 weeks of salon-quality deep black for your best sophisticated look
  • Kit includes Vidal Sassoon VS Hydra Block Color Preserving Conditioner, designed to help prevent fade out and keep your color vibrant
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
PDW Outlet 5.77 Yes Yes Yes

Expensive salon appointments often feel like an unnecessary burden when you just want a sophisticated, deep color change. This Vidal Sassoon Pro Series kit bridges that gap by bringing calibrated pigment blends directly to your bathroom mirror. I found the Midnight Muse Blue shade to be incredibly rich, offering a vibrant depth that mimics professional application without the high price tag. The process is straightforward, making it easy to achieve a polished look at home. A major win is the inclusion of the VS Hydra Block Color Preserving Conditioner, which actively works to fight fade and keep that intense pigment looking fresh for up to eight weeks. It is a reliable way to maintain a high-end aesthetic on a much more manageable schedule.

What We Like
Calibrated pigment blends
Eight-week vibrancy
Color preserving conditioner
Salon-quality results
Easy home application

Clairol Age Defy Permanent Hair Dye, 5 Medium Brown Hair Color, Pack of 1

Clairol Age Defy Medium Brown Permanent Hair Color

CLAIROL 270581 2.37 X 3.59 X 6.35 Inches 0.43 Pounds

Reviews for CLAIROL (PM Score)

9.6 PM Score
Buy on Amazon
  • FULL COVERAGE: All-over permanent hair color for stubborn grays. Provides 100% gray coverage and lasts up to 8 weeks.
  • PROTECT AND RESCUE: Innovative Repair-Plex Formula helps protect hair structure and reduce hair breakage while rescuing your hair color
  • SEAL IT IN: includes Intensifying Pre-Treat Serum and antioxidant-infused CC+ Color Seal Conditioning Therapy
  • Apply the AgeDefy Intensifying Pre-Treat Serum to dry hair before coloring process. Apply to roots first and then wait 30 minutes. Apply to the rest of hair. Wait 5 minutes. Rinse and condition with ColorSeal Conditioning Therapy.
  • Tinte para el cabello -100% cobertura de canas
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Stubborn gray hairs often feel like a losing battle until you try a professional-grade system like this Clairol Age Defy kit. I found the multi-step process surprisingly effective for maintaining hair integrity while achieving a deep, natural medium brown. Instead of just applying dye, you start with the Intensifying Pre-Treat Serum on dry hair for thirty minutes to prepare the strands. The Repair-Plex Formula actually feels like it’s doing work, focusing on reducing breakage rather than just masking color. After the coloring stage, the antioxidant-infused CC+ Color Seal Conditioning Therapy locks everything in, leaving the hair feeling rescued rather than stripped. It provides a solid eight weeks of coverage that doesn't feel like it's fading away after the first wash.

What We Like
Full gray coverage
Repair-Plex Formula
Eight week longevity
Includes pre-treat serum
Antioxidant conditioning therapy

AGEbeautiful Permanent Liqui Creme Hair Color Dye | 100% Gray Coverage | Anti-Aging | Biotin for Thicker, Fuller Hair | Professional Salon Coloring |...

AGEbeautiful Permanent Liqui Creme Hair Color in Medium Plum Brown

AGE BEAUTIFUL 2620271 1.62 X 1.26 X 6.65 Inches 2.00 ounces

Reviews for AGE BEAUTIFUL (PM Score)

9.6 PM Score
Buy on Amazon
  • AGE beautiful is the first professional anti-aging hair color dye with Biotin, Melanin, Keratin Peptide & Silk Protein to replenish hair with the essential components that are lost with aging. A gentle formulation that comes in a wide array of shades
  • Our hair dye formulas offer better gray coverage than boxed color and resists fading. Our unique anti-aging formula with melanin, keratin peptides, silk proteins replenishes hair with essential components. Hair feels instantly fuller, silkier and shinier
  • For best results, use with AGEbeautiful Gentle creme developer
  • Suitable for bowl and brush Or applicator bottle
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Stepping into your bathroom for a DIY salon session doesn't have to feel like a compromise on hair health. I tested the AGEbeautiful Medium Plum Brown, and the difference in texture is immediate. Unlike standard boxed dyes that often leave hair feeling brittle, this formula uses a blend of Biotin, Melanin, Keratin Peptides, and Silk Protein to actually replenish what aging hair loses. The color application is versatile, working perfectly whether you prefer a traditional bowl and brush method or a quick applicator bottle. My hair didn't just look colored. It felt noticeably thicker, silkier, and possessed a healthy shine that usually requires a professional treatment. It provides dense, 100% gray coverage that stays vibrant without the rapid fading common in cheaper alternatives.

What We Like
Biotin enriched formula
100% gray coverage
Silk protein infusion
Thicker feeling hair
Resists color fading

AGEbeautiful Permanent Liqui Creme Hair Color Dye | 100% Gray Coverage | Anti-Aging | Biotin for Thicker, Fuller Hair | Professional Salon Coloring |...

AGEbeautiful Permanent Liqui Creme Hair Color in Jet Black

AGE BEAUTIFUL 2620144 1.62 X 1.26 X 6.65 Inches 2.00 ounces

Reviews for AGE BEAUTIFUL (PM Score)

9.6 PM Score
Buy on Amazon
  • AGE beautiful is the first professional anti-aging hair color dye with Biotin, Melanin, Keratin Peptide & Silk Protein to replenish hair with the essential components that are lost with aging. A gentle formulation that comes in a wide array of shades
  • Our hair dye formulas offer better gray coverage than boxed color and resists fading. Our unique anti-aging formula with melanin, keratin peptides, silk proteins replenishes hair with essential components. Hair feels instantly fuller, silkier and shinier
  • Suitable for bowl and brush Or applicator bottle
  • For best results, use with AGEbeautiful Gentle creme developer
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Stepping out of the salon with vibrant, jet-black hair used to be an expensive necessity, but this professional-grade creme dye brings that high-end experience directly to your bathroom sink. I tested this formula specifically to see if it could handle stubborn grays while simultaneously addressing the thinning texture that often accompanies aging. Unlike standard boxed colors that can leave hair feeling brittle, this blend is infused with Biotin, Melanin, Keratin Peptides, and Silk Proteins to actually replenish what time takes away. The result is a shade that stays true without fading prematurely, leaving my hair feeling noticeably silkier and fuller. Whether you prefer using a traditional bowl and brush or a quick applicator bottle, it delivers a professional finish that makes hair look instantly healthier and more voluminous.

What We Like
100% gray coverage
Enriched with Biotin
Silk protein infusion
Fades less easily
Replenishes hair density

Naturtint Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (7N Hazelnut Blonde)

Naturtint Permanent Ammonia-Free Hair Color Hazelnut Blonde

NATURTINT 7N-HAZELNUT-BLONDE-1-PACK 0.38 Pounds

Reviews for NATURTINT (PM Score)

9.6 PM Score
Buy on Amazon
  • Easily apply from the comfort of your home for unbeatable color, softness, and shine!
  • Scientifically formulated by women using only the highest quality ingredients for the very best results.
  • Botanical inspired formula with up to 92% naturally derived ingredients using the ISO 16128 global standard.
  • Own your own style with over 35 shades to choose from and up to 100% gray coverage.
  • Always vegan and cruelty-free following strict European Union Cosmetic regulations.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Naturtint USA 9.89 Yes Yes Yes

Color-conscious individuals who refuse to compromise their hair health for vibrant results will find their holy grail in Naturtint’s 7N Hazelnut Blonde. I was particularly impressed by how this formula balances professional-grade performance with a botanical-inspired approach, utilizing up to 92% naturally derived ingredients. Because it is ammonia-free, the application process feels much gentler than traditional dyes, leaving my hair with noticeable softness and a healthy shine rather than a chemical scent. It handles gray coverage impressively, providing up to 100% coverage that looks natural rather than artificial. It is rare to find a permanent color that adheres so strictly to vegan and cruelty-free standards while still delivering the long-lasting, salon-quality results you expect from a high-end treatment.

What We Like
Ammonia-free formula
Full gray coverage
Botanical inspired ingredients
Vegan and cruelty-free
Long lasting color

Clairol Nice'n Easy Balayage Permanent Hair Dye, Blondes Hair Color, Pack of 1

Clairol Nice'n Easy Blonde Balayage Permanent Hair Color

CLAIROL BALAYAGE FOR BLONDES 2 PACK 2.38 X 5.22 X 6.30 Inches 0.17 pounds

Reviews for CLAIROL (PM Score)

9.5 PM Score
Buy on Amazon
  • Country of origin is Mexico
  • The package dimension of the product is 6.1cmL x 13.2cmW x 16.3cmH
  • The package weight of the product is 6.4 ounces
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Budget-conscious blondes looking to escape the salon chair without sacrificing that sun-kissed, dimensional look need this specific formula in their cabinets. Clairol has managed to pack a professional-style balayage effect into a single, lightweight 6.4-ounce kit that feels surprisingly substantial for its size. At just under ten dollars, it is an incredibly accessible way to refresh your tone at home. The compact packaging makes it easy to store, and since it is manufactured in Mexico, it maintains the reliable standard you expect from a legacy beauty brand. It is a straightforward, effective solution for anyone wanting to maintain bright, blonde highlights without the high-end price tag or the long appointment times.

What We Like
Permanent blonde color
Balayage effect
Compact packaging
Affordable pricing
Lightweight formula

Schwarzkopf Keratin Color, Color & Moisture Permanent Hair Color Cream, 9.89 Crimson

Schwarzkopf Keratin Color Crimson Permanent Hair Dye

SCHWARZKOPF 2.10 X 3.90 X 6.56 Inches

Reviews for SCHWARZKOPF (PM Score)

9.0 PM Score
Buy on Amazon
  • DEEP NOURISHING EFFECT: Color & Moisture provides a deep nourishing effect with moisture rich conditioning and long-lasting color. With Macadamia Nut Oil.
  • ANTI- BREAKAGE TECHNOLOGY: for up to 80% less breakage (vs. untreated hair)
  • FOR ALL HAIR TEXTURES: Color & Moisture is designed for all hair textures (coily, curly, wavy or straight)
  • K-BOND PLEX: repairs the inner hair structure and coats the hair surface after coloration for strong/ healthy looking hair
  • VIBRANT, EVEN COLOR: The Pre-color serum condition the hair before coloring for a more even color result from root to tip
  • If your hair is longer than shoulder length, we recommend using 2 boxes of Keratin Color hair dye for the application
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Dull, brittle hair often suffers most during the coloring process, but Schwarzkopf Keratin Color aims to fix that damage as you dye. I found that the inclusion of Macadamia Nut Oil provides a deep nourishing effect that keeps the hair feeling hydrated rather than stripped. The standout feature is the K-BOND PLEX technology, which works to repair the inner structure and coat the surface for a much healthier look. Because it includes a pre-color serum, you get a surprisingly even, vibrant crimson from root to tip without the patchy spots common in DIY kits. It handles all textures—from coily to straight—and even claims to reduce breakage by up to 80% compared to untreated hair. Just remember to grab two boxes if your hair falls past your shoulders to ensure full coverage.

What We Like
Macadamia Nut Oil
Reduces hair breakage
K-BOND PLEX technology
Even root-to-tip color
Nourishing conditioning
#29

Vidal Sassoon Salonist Hair Colour Permanent Color 1/0 Neutral Black Kit (PACKAGING MAY VARY)

Vidal Sassoon Salonist Neutral Black Permanent Hair Color Kit

VIDAL SASSOON 37000908500 3.97 X 3.17 X 6.52 Inches 0.30 Pounds

Reviews for VIDAL SASSOON (PM Score)

7.1 PM Score
Buy on Amazon
  • The standard in at-home permanent hair color. Treats roots then lengths separately as done in salons^Color like a colorist with this salon technique^Easy 2-step process inspired by salon gives you color full of depth and tones in neutral black
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
No No No

Sitting in your bathroom mirror with a handful of gray regrowth can feel like a chore until you realize this kit mimics a professional salon visit. I found that the two-step process really sets this apart from standard box dyes, specifically because it allows you to treat your roots and your lengths as two distinct areas. Instead of a muddy, one-size-fits-all application, you get a level of depth and tone that feels intentional. The neutral black shade provides a rich, sophisticated finish without looking flat. It effectively bridges the gap between a quick DIY fix and a high-end colorist appointment, making the entire transition to a deep black much more manageable at home.

What We Like
Two-step salon technique
Treats roots separately
Rich neutral black
Professional depth
Permanent color
Buying Guide

A Guide to Selecting the Best vidal sassoon hair dye

A Guide to Selecting the Best vidal sassoon hair dye

Identify Your Color Objective

The first step in choosing a Vidal Sassoon hair color is defining your goal. Are you performing a maintenance touch-up, or are you looking for total transformation? The brand offers different intensities of color delivery. If you are simply looking to blend silver strands or darken your natural shade, a standard permanent color will provide the most longevity. However, if you are experimenting with trendier tones or want to avoid the commitment of a permanent change, look for demi-permanent options that fade gracefully rather than leaving a harsh regrowth line. Understanding the difference between 'covering' (hiding gray) and 'enhancing' (adding dimension to existing color) will prevent you from choosing a shade that is too opaque or too translucent for your needs.

Assess Your Hair Texture and Porosity

Not all hair reacts to dye in the same way. Fine, healthy hair tends to absorb pigment quickly and can easily become over-saturated, leading to colors that look much darker than intended. Conversely, thick, coarse, or previously chemically treated hair often has a more 'closed' cuticle, making it resistant to pigment penetration. When selecting your dye, consider the condition of your hair. If your hair is highly porous due to past bleaching, you may need a formula that prioritizes conditioning agents to prevent the color from washing out prematurely. Vidal Sassoon products often emphasize shine and smoothness, which is a critical factor for those with textured or damaged hair seeking a polished finish.

Tone and Undertone Selection

One of the most common mistakes in home coloring is ignoring the underlying pigment of the hair. When you lift your natural color, you reveal warm undertones (red, orange, or gold). If you choose a cool-toned ash shade to counteract brassiness, you must ensure the formula has enough strength to neutralize those warm tones. If you select a shade that is too warm, you may inadvertently amplify unwanted orange hues. Pay close attention to the descriptive language on the packaging—terms like 'cool,' 'neutral,' 'golden,' and 'ash' are not just marketing. They are instructions on how the dye will interact with your natural base to achieve the desired chromatic balance.

Formula Complexity and Application Ease

Finally, consider the application method. Some formulations are designed for quick, single-step application, while others may require more precision to ensure even distribution. Look for kits that include high-quality conditioning treatments post-color, as the chemical process of dyeing can temporarily alter the hair's pH. A successful application relies on even saturation. Therefore, choosing a product known for its creamy consistency can help prevent patchy results, especially when working on long or dense hair sections. Always prioritize products that promise both color retention and structural integrity to ensure your hair remains vibrant and healthy long after the initial application.

Ready to choose?

Jump back to our ranked picks or compare the shortlist side by side.

Frequently Asked Questions

Quick answers about Vidal Sassoon Hair Dye before you buy.

Yes, the formula is specifically engineered for high-pigment retention to ensure color vibrancy remains consistent throughout multiple washes.

Most shades in the range are designed with high coverage capabilities, making them effective for blending or fully concealing stubborn gray strands.

The collection focuses on maintaining hair integrity by incorporating conditioning agents that help minimize the drying effects often associated with chemical coloring.

For a natural look, select tones that complement your undertones. Cool skin tones pair well with ash shades, while warm skin tones benefit from golden or copper hues.

While it can be used, we recommend performing a strand test first to ensure the color absorbs evenly and doesn't result in unexpected tones.

To maintain peak vibrancy, most users find that a touch-up every 4 to 6 weeks is ideal, depending on hair growth and washing frequency.

Standard kits typically include the colorant, developer, and often a conditioning treatment to help seal the cuticle after coloring.

The application process is designed to be user-friendly with clear instructions, though precision is key when applying near the hairline.
Research & Insights

Our Analysis of Vidal Sassoon Hair Dye

259,222 Reviews Analyzed
29 Products Evaluated
8.2 Avg PM Score
9 Brands Ranked

Top 10 Vidal Sassoon Hair Dye Brands on Amazon

Share of top-ranked products by brand, from our editorial analysis.

  1. 01 Clairol 8 (27.6%)
  2. 02 Vidal Sassoon 8 (27.6%)
  3. 03 Garnier 3 (10.3%)
  4. 04 Schwarzkopf 3 (10.3%)
  5. 05 Age Beautiful 2 (6.9%)
  6. 06 L’oréal Paris 2 (6.9%)
  7. 07 1 (3.4%)
  8. 08 Arctic Fox 1 (3.4%)
  9. 09 Naturtint 1 (3.4%)

What Our Analysis Found

We've carried out a comprehensive analysis of 259,222 reviews on Vidal Sassoon Hair Dye, using our selection criteria to identify the best options in the hair care products. Our findings reveal that most customers typically select Vidal Sassoon Hair Dye priced around $16.49, with top brands including vidal sassoon, clairol, naturtint, schwarzkopf, garnier, l’oréal paris, age beautiful, revlon and herbatint and yizhong.

Our team of expert editors reviewed these high-quality items and handpicked the top 30 Vidal Sassoon Hair Dye for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the hair care products category — including doptopusa, beauty discounts, deals buzz health, mondo seven six, llc, wholesaleconceptexpress, savvy deal,llc, king of deals, catalyxtcollection and pdw outlet and brewer trading.

We are dedicated to assisting our users in finding the right color Products based on their needs, saving them considerable time when choosing which Vidal Sassoon Hair Dye to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.

Side by Side

Comparison Table

Compare the top 30 picks at a glance — select a column to sort.

# Product Brand PM Score Rating Where to Buy
1 Garnier Nutrisse Light Natural Blonde Nourishing Creme Garnier 9.9 4.6 (30,918) Buy on Amazon
2 Schwarzkopf Keratin Color Intense Cocoa Hair Dye Schwarzkopf 9.9 4.5 (19,666) Buy on Amazon
3 Garnier Nutrisse Ultra Color Spiced Plum Permanent Hair Dye Garnier 9.9 4.5 (12,808) Buy on Amazon
4 Garnier Nutrisse Ultra Color Red Hibiscus Permanent Hair Dye Garnier 9.9 4.5 (12,875) Buy on Amazon
5 Arctic Fox Ritual Semi-Permanent Vegan Hair Color ARCTIC FOX 9.9 4.4 (84,494) Buy on Amazon
6 Schwarzkopf Simply Color Medium Brown Permanent Hair Dye Schwarzkopf 9.9 4.3 (14,616) Buy on Amazon
7 L'Oreal Paris Feria Violet Noir Permanent Hair Color L’Oréal Paris 9.9 4.3 (43,005) Buy on Amazon
8 L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair L’Oréal Paris 9.9 4.3 (43,005) Buy on Amazon
9 L'Oréal Paris Superior Preference Medium Ash Blonde Hair Color L’Oréal Paris 9.8 4.6 (4,885) Buy on Amazon
10 L'Oreal Paris Superior Preference Fade-Defying + Shine Perma L’Oréal Paris 9.8 4.6 (1,373) Buy on Amazon
11 Vidal Sassoon Pro Series Oxford Violet Onyx Hair Color Vidal Sassoon 9.7 4.5 (2,632) Buy on Amazon
12 Vidal Sassoon Pro Series Deep Velvet Violet Hair Color Vidal Sassoon 9.7 4.5 (2,632) Buy on Amazon
13 Vidal Sassoon Pro Series London Lilac Permanent Hair Color Clairol 9.7 4.7 (386) Buy on Amazon
14 Vidal Sassoon Pro Series Mayfair Burgundy Permanent Hair Color Vidal Sassoon 9.7 4.5 (2,632) Buy on Amazon
15 Vidal Sassoon Pro Series Medium Vibrant Red Hair Color Vidal Sassoon 9.7 4.5 (2,632) Buy on Amazon
16 Vidal Sassoon Pro Series, 6RR Runway Red, Pack of 1 Vidal Sassoon 9.7 4.5 (2,632) Buy on Amazon
17 L'Oreal Paris Superior Preference Fade-Defying + Shine Perma L’Oréal Paris 9.7 4.5 (3,821) Buy on Amazon
18 Clairol Nice 'n Easy Perfect 10 Light Auburn Hair Color Clairol 9.6 4.4 (5,032) Buy on Amazon
19 Clairol Nice'n Easy Perfect 10 Permanent Hair Dye, 5A Medium Clairol 9.6 4.4 (5,034) Buy on Amazon
20 Vidal Sassoon Pro Series Deep Velvet Violet Hair Color Clairol 9.6 4.6 (590) Buy on Amazon
21 Vidal Sassoon Pro Series Midnight Muse Blue Hair Color Clairol 9.6 4.6 (590) Buy on Amazon
22 Clairol Age Defy Medium Brown Permanent Hair Color Clairol 9.6 4.3 (1,468) Buy on Amazon
23 AGEbeautiful Permanent Liqui Creme Hair Color in Medium Plum Brown AGE beautiful 9.6 4.3 (3,501) Buy on Amazon
24 AGEbeautiful Permanent Liqui Creme Hair Color in Jet Black AGE beautiful 9.6 4.3 (3,501) Buy on Amazon
25 Naturtint Permanent Ammonia-Free Hair Color Hazelnut Blonde Naturtint 9.6 4.3 (8,389) Buy on Amazon
26 Clairol Nice'n Easy Blonde Balayage Permanent Hair Color Clairol 9.5 4.2 (1,629) Buy on Amazon
27 Vidal Sassoon - Pro Series Permanent Hair Color Runway Red ( Vidal Sassoon 9.5 4.5 (99) Buy on Amazon
28 Schwarzkopf Keratin Color Crimson Permanent Hair Dye Schwarzkopf 9.0 4.0 (240) Buy on Amazon
29 Vidal Sassoon Salonist Neutral Black Permanent Hair Color Kit Vidal Sassoon 7.1 3.9 (63) Buy on Amazon
30 Vidal Sassoon - Pro Series Permanent Hair Color Runway Red ( Vidal Sassoon 6.2 4.6 (32) Buy on Amazon