Best Arctic Fox in 2026

We don't want to rain on anyone's parade, but Purple AF is one of our faves. Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!

#AFProTip: Purple AF pairs well with tons of other AF shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

We don't want to rain on anyone's parade, but Purple AF is one of our faves. Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!

#AFProTip: Purple AF pairs well with tons of other AF shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Mermaid vibes for days! Aquamarine is one of our most pigmented blues with aquamarine/teal undertones. It'll turn out most vividly on pre-lightened hair, but will still work to give a deep teal tint to darker shades of unbleached hair.

#AFProTip: To cover a more brassy-toned blonde, try mixing Aquamarine with a little bit of Purple AF to get a perfect cobalt or a deep indigo!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

To achieve this pastel silver, your hair needs to be platinum at a level 11+. Pre-lightening is a must with this shade! Since toner deposits color, refrain from using it to achieve level 11 blonde; if you do tone level 10 hair and then add Sterling, it can create unwanted pigment interactions or inconsistent color. Any yellow tones in blonde hair can interact with the blue/silvery base in Sterling to cause an unpredictable result.

#AFProTip: If your hair is very light cool blonde but not quite platinum, try mixing Sterling with a little bit of a warmer tone like Girl’s Night to help cover blonde undertones more effectively. Or, you can mix a bit into Poseidon, Purple AF or a few other shades to give that color a smoky hue!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Watch the clouds go by with hair the color of the sky. Periwinkle is a dreamy pastel blue with lavender undertones that will turn out best on platinum hair, and generally won’t take to hair any darker than a level 9.

#AFProTip: Try adding a bit of Sterling to Periwinkle to create a light denim blue shade, or punch it up for a slightly more pigmented color with a little bit of Poseidon!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Ready to stop and smell the violets? Violet Dream will give you a hint of spring in any season! This floral purple color does have some strong magenta undertones and will generally fade into a pink shade. As a highly pigmented color, Violet Dream will give a deep warm tint to darker shades of hair, and will cover up brassy tones without any issues. It will turn out best on hair that is around a level 7 or lighter!

#AFProTip: Try diluting this shade with Arctic Mist to get a gorgeous pastel pink/lavender!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Picture this: You’re laying on the beach with flowers in your hair. Ready to bring those tropical vibes everywhere you go with Virgin Pink? This vibrant hot pink will give a deep magenta tint to light brown hair, and will turn out most vibrantly on pre lightened hair - no need to fear brassy tones with this shade. Try mixing with some Wrath for a deeper pink!

#AFProTip: Want a lighter pastel pink hue? Start off with an Arctic Mist Diluter base, add drops of Virgin Pink until you've mixed the hue you want!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Is it hot in here or is it just you?! Sunset Orange is a fiery, deep red-orange that turns out well on a more medium blonde! Brassy tones won’t cause any problems for this color. Since it’s primarily red-based, the red undertones of Sunset Orange may come through more strongly on hair that is more of a light blonde, around a level 9 or lighter.

#AFProTip: If you’re aiming for more of a light true orange, mix Sunset Orange with some Cosmic Sunshine!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Mermaid vibes for days! Aquamarine is one of our most pigmented blues with aquamarine/teal undertones. It'll turn out most vividly on pre-lightened hair, but will still work to give a deep teal tint to darker shades of unbleached hair.

#AFProTip: To cover a more brassy-toned blonde, try mixing Aquamarine with a little bit of Purple AF to get a perfect cobalt or a deep indigo!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Girl’s Night is a sweet pastel lilac, perfect for activating your Magical Girl powers! As a pastel, this color requires platinum, level 10 hair for the best results, and most likely won’t show on hair darker than a level 9. Pre-lightening is a must with pastels!

#AFProTip: If your hair is light but not quite platinum, try punching up Girl’s Night with a drop or two of Purple AF to custom mix a light purple shade that's perfect for your hair!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Picture this: You’re laying on the beach with flowers in your hair. Ready to bring those tropical vibes everywhere you go with Virgin Pink? This vibrant hot pink will give a deep magenta tint to light brown hair, and will turn out most vibrantly on pre lightened hair - no need to fear brassy tones with this shade. Try mixing with some Wrath for a deeper pink!

#AFProTip: Want a lighter pastel pink hue? Start off with an Arctic Mist Diluter base, add drops of Virgin Pink until you've mixed the hue you want!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

You're a ray of sunshine - now your hair can be, too! Cosmic Sunshine is a lively, sunny yellow shade! As a lighter color it will turn out best on hair that is lightened to a level 8 or lighter; brassy tones may give it more of a golden glow.

#AFProTip: For more of a light, true yellow, Cosmic Sunshine can be mixed with Neon Moon!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Girl’s Night is a sweet pastel lilac, perfect for activating your Magical Girl powers! As a pastel, this color requires platinum, level 10 hair for the best results, and most likely won’t show on hair darker than a level 9. Pre-lightening is a must with pastels!

#AFProTip: If your hair is light but not quite platinum, try punching up Girl’s Night with a drop or two of Purple AF to custom mix a light purple shade that's perfect for your hair!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Your hair Ritual just got even BETTER: Introducing Ritual. You want it? You got it. Ritual is a highly pigmented, rich shade. She is a gorgeous jewel-toned burgundy hue that works best on level 7 and up. Can't have bright shades in the work place? No problem! This vibe-y red velvet flies under the radar.

#AFprotip: Want a softer, more pastel version? Dilute for our forever fav- the sultry and playful dusty rose. What's your ritual?

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Electrify your look with one of our faves, Neon Moon. This out of this world shade is a bright, vibrant neon yellow that glows under blacklight. Like our other UV reactive neons, Neon Moon will only show up on hair that is pre-lightened to a level 9 or 10. Neon Moon plays great with our other shades. A few of our favorite recipes: Try adding a couple drops Iris Green for a neon lime shade, or a few drops of Virgin Pink for a bright rose gold.

Rock your next festival with UV reactive colors! Whether it’s a party, concert, or just under your cool blacklight, our UV reactive colors will stand out with a fun glow effect. You can still mix or dilute these colors, but the more the UV reactive pigment is diluted the less vibrantly it will glow.

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Turn heads everywhere you go with this bright pink! Electric Paradise is a UV reactive, vivid neon pink with tropical coral undertones. It will turn out the most accurately on hair that is a level 8 or lighter, and the UV glow will show best on pre-lightened hair.

Rock your next festival with UV reactive colors! Whether it’s a party, concert, or just under your cool blacklight, our UV reactive colors will stand out with a fun glow effect. You can still mix or dilute these colors, but the more the UV reactive pigment is diluted the less vibrantly it will glow.

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Is it hot in here or is it just you?! Sunset Orange is a fiery, deep red-orange that turns out well on a more medium blonde! Brassy tones won’t cause any problems for this color. Since it’s primarily red-based, the red undertones of Sunset Orange may come through more strongly on hair that is more of a light blonde, around a level 9 or lighter.

#AFProTip: If you’re aiming for more of a light true orange, mix Sunset Orange with some Cosmic Sunshine!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Pick your poison... this is our most vibrant, truest red and will give you a fiery look. Because Poison has a slight orange undertone, it will not fade to pink, it will fade into a lighter version of itself. Poison will give a dark, subtle tint to darker tones of hair but will turn out most vibrantly on hair that is pre-lightened to around a level 8.

#AFProTip: For a super sweet peach add a few drops of Poison to an Arctic Mist base

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Red lips, red nails, red hair - you can have it all with Wrath. This bold classic never goes out of style! Wrath is a deep red with berry undertones which can become more pink as it fades. It shows up well on brassy tones and gives dark, dimensional tints to darker hair. This shade turns out best on hair pre-lightened to a level 7.

#AFProTip: Try mixing Wrath with a drop of Transylvania to create a deep crimson red!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Raven wings, stormy night skies, and hair as black as your heart - Transylvania is the perfect fit for achieving all your darkest dreams. This primarily blue-based jet black will take well to a variety of base hair colors but will show as the darkest, truest black on hair lightened to around a level 7 or lighter.

#AFProTip: Try adding a drop or two of Transylvania to our Arctic Mist diluter to get a beautiful icy blue! Or read our Color Spotlight on Transylvania for the rest of our favorite mixes and tips!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Make some serious waves with this mythical shade. Poseidon is a vibrant, medium true blue. For the most vivid results, this oceanic color should be applied to hair that has been pre-lightened to a cool-toned level 8 or lighter.

#AFProTip: Try mixing Poseidon with a little bit of Arctic Mist to get a beautiful pastel baby blue! Have a bit of brassiness to your hair and need a darker shade? Fear not! Add a dash of Purple Rain to fight those unwanted brassy tones.

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Your new favorite denim. Blue Jean Baby is the perfect navy! She's stylish, wearable and goes with everything - just like your favorite jeans. This deep, midnight blue is highly-pigmented, long-lasting, and fades to a smoky blue. Made to be used on level 7 hair and higher but for richest color, we recommend applying to pre-lightened hair.

#AFprotip: Blue Jean Baby has a smoky quality and can be added to other lighter colors, like Girl's Night, to intensify their hue!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Baby pink on tap? We have that. This pastel pink shade shows up brightest on platinum hair, but will appear as more of a dusty pink/rose gold on yellow-toned blonde. How Frosé shows up on different levels of blondes will vary depending on if you have naturally blonde hair or it's dyed that way etc.  Use straight out of the bottle and enjoy Frosé responsibly.

#AFProTip: If your hair is light, but not quite light enough for a pastel, you can add in a few drops of a darker color to deepen it and customize it to your hair level! To deepen Frosé: try adding in a few drops of Poison for a more coral pink or a few drops of Wrath for a darker bubblegum pink!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Baby pink on tap? We have that. This pastel pink shade shows up brightest on platinum hair, but will appear as more of a dusty pink/rose gold on yellow-toned blonde. How Frosé shows up on different levels of blondes will vary depending on if you have naturally blonde hair or it's dyed that way etc.  Use straight out of the bottle and enjoy Frosé responsibly.

#AFProTip: If your hair is light, but not quite light enough for a pastel, you can add in a few drops of a darker color to deepen it and customize it to your hair level! To deepen Frosé: try adding in a few drops of Poison for a more coral pink or a few drops of Wrath for a darker bubblegum pink!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Make some serious waves with this mythical shade. Poseidon is a vibrant, medium true blue. For the most vivid results, this oceanic color should be applied to hair that has been pre-lightened to a cool-toned level 8 or lighter.

#AFProTip: Try mixing Poseidon with a little bit of Arctic Mist to get a beautiful pastel baby blue! Have a bit of brassiness to your hair and need a darker shade? Fear not! Add a dash of Purple Rain to fight those unwanted brassy tones.

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Get in tune with Mother Nature herself with Phantom Green! This deep forest green will show vibrantly on pre-lightened hair, but will give darker hair a subtle emerald tint. Phantom Green has strong blue undertones, so it will often fade to more of a deep blue shade, especially on very light hair.

#AFProTip: For more of a jewel-toned emerald or teal, mix Phantom Green with some Aquamarine!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Your hair Ritual just got even BETTER: Introducing Ritual. You want it? You got it. Ritual is a highly pigmented, rich shade. She is a gorgeous jewel-toned burgundy hue that works best on level 7 and up. Can't have bright shades in the work place? No problem! This vibe-y red velvet flies under the radar.

#AFprotip: Want a softer, more pastel version? Dilute for our forever fav- the sultry and playful dusty rose. What's your ritual?

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

YEEHAWT Fox Babes! Grab your saddles, spaceships and coloring tools because this bright, bold shade is truly out of this world Space Cowgirl is an electric green with leafy undertones ready to send you straight for a sensory slime experience.

This shade turns out best on hair pre-lightened to a level 8 or higher.

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Raven wings, stormy night skies, and hair as black as your heart - Transylvania is the perfect fit for achieving all your darkest dreams. This primarily blue-based jet black will take well to a variety of base hair colors but will show as the darkest, truest black on hair lightened to around a level 7 or lighter.

#AFProTip: Try adding a drop or two of Transylvania to our Arctic Mist diluter to get a beautiful icy blue! Or read our Color Spotlight on Transylvania for the rest of our favorite mixes and tips!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Our Bleach, Please Complete Hair Lightening Kit is finally here! Bleach, Please can lift hair up to 8 levels (results may vary) and includes 35 Volume developer, premium vegetable-based cream bleach, and latex-free gloves to touch up your roots or take your lightening game to the next level.

Polycare Split Therapy is a patented technology that helps prevent split ends so we made sure to put that shizz in there! Bleach, Please also contains a violet base to help counteract unwanted yellow tones we all deal with when it comes to lightening hair.

Açaí - Rich in Omegas 3, 6 and 9 and vitamins B, C, and E. Effective for reducing hair loss. Cocoa seed butter Cocoa Seed Butter - Helps strengthen and moisturize hair. Sunflower seed oil Sunflower Seed Oil - Helps boost hair hydration levels.