By PickSmartly Editorial Team
· Updated Aug 4, 2026
9.7PM Score
Products Evaluated
36
Reviews Analyzed
15,393
Brands Ranked
5
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Too Faced has carved out a unique, unapologetic niche in the beauty industry by blending high-performance formulas with a playful, maximalist aesthetic. Known for their trend-setting palettes and complexion products that cater to a wide range of skin tones, the brand is a staple for enthusiasts who want their makeup to feel like an experience rather than a chore. Whether you are drawn to their iconic, highly pigmented eyeshadows or their cult-favorite complexion products, choosing the right item requires understanding how their specific formulations interact with different skin types and desired finish levels.
Editor's Choice
Our Top Picks for Too Faced Makeup
The three standouts our editors recommend first — ranked by performance, value, and real-world reviews.
Too Faced Born This Way Natural Finish Longwear Liquid Foundation delivers an impressive medium-to-full coverage that manages to look completely undetectable on the skin. I was particularly struck by how it balances heavy-duty pigment with a lightweight, skin-like feel. The inclusion of hyaluronic filling spheres helps smooth out fine lines for a more youthful appearance, while the coconut water keeps my complexion feeling hydrated rather than parched. It holds up beautifully for a full 12 hours of wear without feeling heavy or clogging my pores, thanks to its non-comedogenic formula. It feels like a reliable staple for anyone wanting a polished, long-lasting finish that doesn't sacrifice skin health.
HIGH COVERAGE, WATERPROOF FORMULA: The waterproof formula practically melts into the skin without settling into the fine lines, yet still provides outstanding coverage. Ideal for normal to dry skin types, the Catrice True Skin High Cover Concealer pairs perfectly with our True Skin Hydrating Foundation!
NO MASK-LIKE EFFECT! This longlasting, matte and natural finish with hyaluronic acid moisturizes for up to 18 hours and combines excellent coverage with a lightweight texture and optimal care.
A CLEANER STANDARD: At Catrice Cosmetics, we are committed to a cleaner standard. This means communicating to you what’s in our products and what’s NOT in them. Check out the item description below to see the full list of how/why we’re clean.
CLAIMS: Vegan & Cruelty Free. Formulated without gluten, silicones, parabens, oil, fragrance, phthalates, alcohol, & microplastic particles. Made in Italy.
CRUELTY FREE: Catrice Cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals, and never have.
Catrice has delivered a high-performance concealer that manages to balance heavy-duty coverage with a surprisingly weightless feel. I was impressed by how the waterproof formula melts into the skin rather than sitting on top of it, which is a massive win for avoiding that dreaded cakey look. It provides a soft matte finish that stays looking natural, and the inclusion of hyaluronic acid helps keep the skin hydrated for up to 18 hours. It is particularly effective for those with normal to dry skin who need something that won't settle into fine lines throughout a long day. Plus, knowing it is a vegan, cruelty-free formula made in Italy makes the price point feel like an absolute steal for this level of quality.
Can a foundation actually survive a full day of humidity and oil without turning into a cakey mess? The Born This Way Matte 24 Hour Foundation in Warm Beige is a serious contender for anyone battling shine. I was impressed by how the medium-to-full buildable coverage manages to blur imperfections while maintaining a soft-focus matte finish that doesn't look flat or lifeless. It feels incredibly lightweight despite the heavy-duty performance, staying transfer-resistant and waterproof throughout testing. Because it is non-acnegenic and oil-controlling, it keeps the skin looking smooth and flawless rather than greasy. It is a rare find that delivers true-to-color results while remaining both cruelty-free and vegan-friendly.
Too Faced Born Like This Undetectable Medium-to-Full Coverage Foundation
Color: 06 Ivory (fairest w/ golden undertones)
Size 1.0 fl oz / 30 ml
Too Faced Born This Way Undetectable Medium-to-Full Coverage Foundation is an oil-free foundation that offers a flawless match and a perfect finish.
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Too Faced Born Like This Undetectable Foundation delivers a flawless, skin-like finish that manages to look completely natural despite its impressive coverage. I was particularly impressed by how the 06 Ivory shade caters specifically to the fairest skin tones with golden undertones, preventing that dreaded ashy look. This 1.0 fl oz bottle houses an oil-free formula that bridges the gap between medium and full coverage effortlessly. It feels incredibly lightweight on the skin, which is a relief when you are aiming for a perfected complexion without the heavy, cakey sensation often associated with high-coverage products. It is a reliable staple for anyone needing a seamless match that stays undetectable throughout the day.
Matte foundations usually feel like wearing a heavy mask, but the Too Faced Peach Perfect Comfort Matte Foundation is a total game-changer for anyone tired of that suffocating, cakey sensation. I was genuinely impressed by how this formula balances a smooth, velvet finish with a sense of actual comfort on the skin. The Seashell shade provides a seamless look that doesn't settle into fine lines or feel overly greasy by midday. It delivers that coveted shine-free complexion without sacrificing the lightweight feel you need for all-day wear. If you struggle to find a matte product that doesn't feel like it's drying your skin out, this 1.6 oz bottle is definitely worth adding to your daily beauty rotation.
BUILDABLE, BREATHABLE, LIGHTWEIGHT COVERAGE FOR ALL SKIN TYPES: Our innovative spray foundation provides full coverage in an ultra-light mineral formula. Light enough for everyday use, this buildable foundation makeup conceals hard-to-cover areas and gives you a soft, matte finish without caking, creasing, streaking, or causing excessive oil build-up.
BUILDABLE, BREATHABLE, LIGHTWEIGHT COVERAGE FOR ALL SKIN TYPES: Our innovative spray foundation provides full coverage in an ultra-light mineral formula. Light enough for everyday use, this buildable foundation makeup conceals hard-to-cover areas and gives you a soft, matte finish without caking, creasing, streaking, or causing excessive oil build-up.
PERFECT PREPARATION: Includes LiquidSilk Air Primer which smooths skin and diminishes the appearance of pores plus hydrating.
EASY APPLICATION FOR ALL SKIN TYPES: Includes the Kabuki Brush which allows for blending.
STUNNING RESULTS EVERY TIME: MagicMinerals AirBrush Foundation by Jerome Alexander provides rich, mineral airbrush foundation coverage that’s perfect for women of all ages!
The MagicMinerals AirBrush Foundation by Jerome Alexander is a complete complexion solution that delivers professional-grade results without the heavy feel of traditional liquid makeup. I was particularly impressed by how the ultra-light mineral formula provides full coverage while remaining breathable and matte. It manages to conceal stubborn imperfections without the dreaded caking or creasing that often ruins a morning routine. The kit is intelligently curated, pairing the spray foundation with a hydrating LiquidSilk Air Primer to blur pores and a Kabuki Brush for seamless blending. It feels like a high-end airbrush setup condensed into an easy, everyday ritual that works beautifully across all skin types and ages.
Understanding Formula Finishes and Skin Compatibility
One of the first things to consider when browsing Too Faced products is the finish. The brand is famous for its versatility, offering everything from ultra-matte liquid lipsticks to luminous, dewy complexion products. If you have oily or combination skin, you will likely gravitate toward their matte-finish foundations and setting powders, which are engineered to control shine without looking cakey. Conversely, if your skin leans dry, look for their cream-based formulas and hydrating primers that provide a 'lit-from-within' glow. Pay close attention to the ingredient lists. While many of their products are designed to be skin-friendly, some of their more intense pigment palettes may be better suited for those who use a smoothing primer to prevent fallout.
Evaluating Eyeshadow Pigmentation and Texture
Too Faced is arguably most famous for its eyeshadow palettes. When selecting a palette, you must look beyond the color story and evaluate the texture of the pans. Their palettes typically feature a mix of matte, shimmer, and metallic finishes. For beginners, a palette with a high ratio of neutral mattes is essential for building a base. For more advanced enthusiasts, look for palettes that include high-impact metallics and duochromes. A key decision factor here is 'fallout.' Some of the more intense shimmer shades require a tapping motion or a specific application tool to prevent pigment from landing on your cheeks. If you prefer a seamless blend, prioritize palettes that feature finely milled powders that move easily under a blending brush.
Selecting the Right Complexion Base
When moving into complexion products, the decision logic shifts toward coverage and longevity. Too Faced offers a spectrum ranging from light, buildable coverage to full, transformative coverage. If you are looking for an everyday look that allows your natural skin texture to peek through, opt for their lighter liquid foundations. However, if you are preparing for photography or an evening event, their high-coverage options provide a more airbrushed effect. It is vital to consider the undertone of the product. The brand provides a variety of shades, but because their formulas can be quite pigmented, it is helpful to match your undertone (cool, warm, or neutral) rather than just your surface shade to avoid a mask-like appearance.
The Role of Primers and Setting Products
To maximize the life of your Too Faced makeup, you should consider a cohesive routine. A common mistake is buying a high-pigment eyeshadow without a corresponding primer. Using a dedicated eye primer will ensure that the brand's intense pigments stay vibrant throughout the day. Similarly, if you choose a long-wear liquid lipstick, pairing it with their setting sprays can prevent feathering. When building your kit, think of your purchases as a system: a hydrating primer for the base, a high-coverage foundation for the canvas, and a setting powder to lock the entire look in place. This holistic approach ensures that the high-performance nature of the products is fully realized.
Ready to choose?
Jump back to our ranked picks or compare the shortlist side by side.
Quick answers about Too Faced Makeup before you buy.
Many of their formulas, particularly in the complexion and lash lines, are dermatologically tested, but because they use heavy pigments and fragrances, we recommend patch-testing their high-coverage foundations first.
The Born This Way foundation and their lash extensions mascaras are iconic, user-friendly staples that offer high performance without requiring advanced professional techniques.
Yes, specifically the lash extension formulas which are famous for providing dramatic volume and length without clumping, making them a standout investment in a makeup routine.
Yes, the brand is widely recognized for being cruelty-free, ensuring that no animal testing is involved in their development process.
The Born This Way concealer is highly rated for providing a skin-like finish that covers imperfections while still looking breathable and natural.
Their complexion range offers various finishes. Look for the matte-leaning formulas in the Born This Way line to ensure long-wear stability against excess sebum.
Absolutely. Their palettes are known for rich color payoff and blendability, making them a favorite for both everyday wear and intense editorial looks.
Yes, the high pigment density and long-wear capabilities of their complexion and eye products make them suitable for both daily wear and professional kit use.
Research & Insights
Our Analysis of Too Faced Makeup
15,393Reviews Analyzed
36Products Evaluated
5.5Avg PM Score
5Brands Ranked
Top 10 Too Faced Makeup Brands on Amazon
Share of top-ranked products by brand, from our editorial analysis.
We've carried out a comprehensive analysis of 15,393 reviews
on Too Faced Makeup, using our
selection criteria to identify the best options in the categories.
Our findings reveal that most customers typically select Too Faced Makeup priced around
$35.79.
Our team of expert editors reviewed these high-quality items and handpicked the
top 6 Too Faced Makeup for your consideration..
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Side by Side
Comparison Table
Compare the top 6 picks at a glance — select a column to sort.
