PickSmartly Review

Best Urban Decay Mascara in 2026

9.8 PM Score
Products Evaluated
10
Reviews Analyzed
21,223
Brands Ranked
5
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Urban Decay has carved out a niche in the beauty industry by prioritizing high-performance, long-wear formulas that cater to the needs of the modern, fast-paced lifestyle. When shopping for an Urban Decay mascara, you aren't just looking for color. You are looking for structural integrity for your lashes. Whether you require the dramatic, gravity-defying volume seen on runways or the precision needed to separate stubborn, tangled lashes, this brand offers specialized tools designed to withstand humidity, movement, and long hours without smudging or flaking.

Editor's Choice

Our Top Picks for Urban Decay Mascara

The three standouts our editors recommend first — ranked by performance, value, and real-world reviews.

Urban Decay Mini Naked Eyeshadow Palette Sin

Urban Decay Mini Naked Eyeshadow Palette Sin

4.7 (2,811 ratings)
URBAN DECAY 2567543 0.18 Pounds

Reviews for URBAN DECAY (PM Score)

9.8 PM Score
Buy on Amazon
  • YOU LOOK BETTER NAKED - This Urban Decay eyeshadow palette features 6 forbidden, blush-toned neutrals inspired by fan favorite shade, “Sin.” It includes the perfect mix of richly pigmented, buttery whipped mattes & high-shine shimmers.
  • BLENDABLE & VELVETY - Each shade has a blendable, creamy texture & lasts up to 12 hours for long-lasting and vibrant eye makeup looks. Use them solo or layer to create endless looks, from a monochromatic wash of color to bold, smoky eyes.
  • VEGAN FORMULA - All shades are made with a cruelty-free, vegan formula that doesn’t compromise on vibrancy, longwear, or blendability. Use shimmer shades to highlight the eye, brow, and cheek. Use deeper shades to fill brows or create faux freckles.
  • PLAYS WELL WITH OTHERS - Prime lids with Urban Decay Eyeshadow Primer Potion for more vibrant color and all-day, crease-free wear. Mist your brush with All Nighter Setting Spray to make these shades last even longer.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.68 Yes Yes Yes

You might wonder if a miniature palette can actually deliver the punch of a full-sized collection, but this Urban Decay mini is a legitimate powerhouse. Inspired by the iconic Sin shade, these six blush-toned neutrals offer a sophisticated range of velvety mattes and high-shine shimmers that feel incredibly luxurious on the lids. The texture is impressively buttery, making it easy to transition from a soft, monochromatic wash to a dramatic smoky eye without the typical patchiness. I found the pigment stays vibrant for up to 12 hours, which is a huge win for busy days. Plus, the vegan formula is a thoughtful touch that doesn't sacrifice any of that signature creamy blendability. It is a compact, high-performance essential for anyone needing versatile color on the go.

What We Like
Richly pigmented shades
Creamy matte textures
High-shine shimmers
Twelve-hour wear
Vegan formula

URBAN DECAY Naked2 Basics Eyeshadow Palette, 6 Taupe & Brown Matte Neutral Shades - Ultra-Blendable, Rich Colors with Velvety Texture - Makeup Set Inc...

Urban Decay Naked2 Basics Matte Eyeshadow Palette

4.6 (7,409 ratings)
URBAN DECAY 2

Reviews for URBAN DECAY (PM Score)

9.8 PM Score
Buy on Amazon
  • YOU LOOK BETTER NAKED - URBAN DECAY Naked2 Basics is a compact, travel-ready eyeshadow palette featuring 6 neutral matte shades that complement a range of skin tones, from cool and olive complexions to deeper hues.
  • HIGH-PIGMENT SHADES - Naked2 Basics palette shades include cruelty-free Skimp, Stark, Frisk, Cover, Primal, and Undone.
  • BACK 2 BASICS - With six ultra-versatile, taupe-hued nudes, this eyeshadow palette is perfect for creating simple eye looks or as a base for pigmented colorful eyeshadows and dramatic eye looks.
  • PIGMENT INFUSION SYSTEM - Every shade in our paraben-free, sulfate-free, and phthalate-free eye shadow palettes features our proprietary ingredient blend that supplies velvety texture, rich color, and extreme blendability.
  • PLAYS WELL WITH OTHERS - Prep lids with our Eyeshadow Primer Potion for a look that lasts all day and won't fade or crease. Maximize color payoff by misting your eyeshadow brush with All Nighter Long-Lasting Makeup Setting Spray before applying.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.89 Yes Yes Yes

Toss this compact into your carry-on for those frantic mornings when you need to go from a sleepy airport terminal to a professional meeting without a full makeup kit. The Naked2 Basics palette is a masterclass in utility, offering six essential taupe and brown matte shades like Skimp, Stark, and Undone that work for almost any skin tone. I found the proprietary pigment infusion system makes a massive difference. The texture feels incredibly velvety and blends effortlessly without any patchy fallout. Whether you are using these nudes as a subtle base for a colorful look or wearing them solo for a sophisticated daytime vibe, the color payoff is impressive. It is a streamlined, travel-friendly solution for anyone who prioritizes high-pigment neutrals over bulky, unnecessary glitter.

What We Like
Six matte shades
Velvety texture
Ultra-blendable formula
Travel-ready compact
Rich neutral tones

Benefit Cosmetics They're Real! Mascara Full Size,Black, 0.3 Oz

Benefit Cosmetics They're Real! Mascara in Black

4.5 (8,688 ratings)
BENEFIT UNKNOWN 0.02 pounds

Reviews for BENEFIT (PM Score)

9.7 PM Score
Buy on Amazon
  • They're real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!
  • Item Package Length: 2.54cm
  • Item Package Width: 5.08cm
  • Item Package Height: 14.605cm
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
A1 Deals Direct 9.67 Yes Yes Yes

You are rushing out the door for a high-stakes morning meeting and realize your lashes look completely flat. Benefit Cosmetics They're Real! Mascara is the instant fix for that exact moment of panic. I found that the specially designed brush works wonders to reveal hidden length, lifting and separating every single lash without the usual clumping. The jet black formula provides serious volume and a dramatic curl that actually stays put throughout a long workday. Unlike many other mascaras I have tested, this long-wearing formula refuses to smudge or dry out, keeping your eye makeup looking fresh from your first coffee to your final task. It is a reliable staple for anyone needing effortless, high-impact lashes.

What We Like
Lengthens and curls
Volumizing formula
Smudge-proof wear
Separating brush
Jet black pigment

Lancôme Monsieur Big Volumizing Mascara for up to 12x More Volume & 24H Wear - False Lash Effect - Black

Lancôme Monsieur Big Volumizing Mascara

4.4 (3,304 ratings)
LANCÔME 3614271682369 0.90 X 2.80 X 5.60 Inches 0.02 Pounds

Reviews for LANCÔME (PM Score)

9.6 PM Score
Buy on Amazon
  • VOLUMIZING MASCARA, with a false lash effect providing up to 12x more volume* and up to 24H of wear for your most dramatic lashes yet.
  • VOLUMIZING & LENGTHENING, is smudge-proof and does not flake.The soft brush and wavy fiber bristles deliver high intensity ultra-black pigments, evenly coating each lash for clump-free volume.
  • WAVY FIBERS, Innovative bristle fibers for quick volume and sensorial application.
  • BIG FORMULA, our blackest formula with longwearing polymers and volumizing supple waxes.
  • FRANCE HAS A WORD FOR BEAUTY: LANCÔME - Since its founding in 1935 by visionary parfumeur Armand Petitjean, the luxury brand has been synonymous with efficacy, innovation, and French elegance.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Lancôme 9.50 Yes Yes Yes

Most people settle for thin, spindly lashes that disappear by lunchtime, but Lancôme Monsieur Big aims for a much more dramatic transformation. After testing this formula, the sheer intensity of the ultra-black pigment is immediately striking. The innovative wavy fiber bristles are the real standout here. They grab every single lash to deliver a massive volume boost without the dreaded clumping often found in heavy formulas. It feels incredibly luxurious thanks to the blend of supple waxes and long-wearing polymers that keep everything in place for a full 24 hours. Whether you are looking for length or pure thickness, this smudge-proof mascara provides a convincing false lash effect that stays put from morning until night.

What We Like
Wavy fiber bristles
24-hour wear
Ultra-black pigment
Smudge-proof formula
Clump-free volume

stila HUGE Extreme Lash Mascara, Intense Black , 0.44 Fl Oz (Pack of 1)

Stila HUGE Extreme Lash Mascara in Intense Black

4.4 (4,373 ratings)
STILA SB67010001 5.50 X 0.80 X 0.80 Inches 0.05 Pounds

Reviews for STILA (PM Score)

9.6 PM Score
Buy on Amazon
  • With just one coat of HUGE mascara, you instantly get major lash volume, length, curl, lift and intense glossy black color. No need for falsies, fake lashes, mascara primer or fiber mascara?
  • A custom blend of soft, flexible waxes and lash conditioners builds crunch-free, clump-free volume and length.
  • The unique curved wand and crimped brush bristles make it easy for this mascara to hug, catch and coat every lash. Layer with your favorite waterproof mascara.
  • Long-wearing, smudge-proof.
  • Clinically tested. Suitable for contact lense wearers.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Stila HUGE Extreme Lash Mascara delivers an immediate, high-impact transformation that makes false lashes feel completely redundant. I was genuinely impressed by how a single coat provides massive volume and a dramatic lift without that dreaded, crunchy texture. The secret seems to lie in the custom blend of flexible waxes and conditioners that keep lashes looking soft rather than stiff. Its unique curved wand features crimped bristles that act like a comb, hugging and catching even the tiniest lashes for total coverage. It stays put all day without smudging, which is a massive win for anyone wearing contact lenses. If you want intense, glossy black lashes that look professionally done, this is your new go-to staple.

What We Like
Intense glossy black
Clump-free volume
Crimped brush bristles
Smudge-proof formula
Flexible wax blend

LORAC PRO Mascara Thickening & Lengthening Black

LORAC PRO Thickening and Lengthening Black Mascara

4.5 (332 ratings)
LORAC LRC-248 5.00 X 0.75 X 0.75 Inches 0.06 Pounds

Reviews for LORAC (PM Score)

9.5 PM Score
Buy on Amazon
  • The super-size, jumbo PRO brush easily grabs each lash from root to tip and corner to corner for a luxurious faux-lash look.
  • Ophthalmologist tested and safe for contact lens wearers.
  • Thickening & volumizing
  • Instantly lengthens the apperance of lashes
  • Smudge-resistant & flake-proof.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

LORAC PRO Mascara delivers a dramatic faux-lash effect thanks to its massive, jumbo-sized brush. I was immediately struck by how easily the bristles grab every single lash, from the very root to the outer corners, ensuring no hair is left behind. It manages to hit that sweet spot of providing intense thickening and volumizing action while simultaneously lengthening the appearance of your lashes for a high-impact look. Beyond the aesthetics, the formula stays put throughout the day without smudging or flaking off, which is a huge win for long wear. It is also ophthalmologist tested and perfectly safe for anyone wearing contact lenses, making it a reliable staple for sensitive eyes.

What We Like
Jumbo PRO brush
Thickening and volumizing
Instant lash lengthening
Smudge-resistant formula
Flake-proof wear

stila Magnum XXX Intense Black Voluminous Mascara

Stila Magnum XXX Intense Black Voluminous Mascara

STILA SC04010001 4.94 X 0.84 X 0.84 Inches 0.09 Pounds

Reviews for STILA (PM Score)

9.3 PM Score
Buy on Amazon
  • Mega-volume-building
  • Optimized combination of formula and brush
  • Surprisingly lightweight
  • Leaves lashes shiny and thick, full-bodied, yet flexible
  • Dramatic black color intensity and lash conditioning
  • Creamy, non-clumping formula contains Curl Flex, a unique styling resin with exceptional curl retention and lash hold
  • Contains 1% Diamond Powder for dramatic black color intensity and lash conditioning
  • The fibers of the super-size, blossom-shaped brush are carved in a statuesque, curved silhouette that channels just the right amount of formula for a lush, rich coat every time you apply
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

After weeks of use, I can confidently say that this mascara is a powerhouse for anyone craving high-drama lashes without the usual heavy, crusty feeling. The formula is surprisingly lightweight, thanks to a unique Curl Flex resin that keeps your lashes lifted and flexible all day long. What really sets it apart is the inclusion of 1% diamond powder, which lends an incredible, deep black intensity and a healthy shine. The super-size, blossom-shaped brush is a game changer. Its curved silhouette is expertly carved to distribute just the right amount of creamy, non-clumping formula. You get massive volume and a lush, full-bodied look that feels remarkably natural and conditioned rather than weighed down.

What We Like
Mega-volume building
Diamond powder intensity
Curl Flex technology
Blossom-shaped brush
Non-clumping formula

Urban Decay Perversion Waterproof Volumizing Mascara - Lengthening + Lifting Eye Makeup - for Bold, Buildable, False-Lash Look - with Proteins & Amino...

Urban Decay Perversion Waterproof Volumizing Mascara

URBAN DECAY COSURB234 1.20 X 1.50 X 5.90 Inches 0.07 pounds

Reviews for URBAN DECAY (PM Score)

9.3 PM Score
Buy on Amazon
  • BIGGER, BADDER LASHES - Perversion Volumizing Mascara is a hyper-pigmented, volumizing, and lengthening mascara that delivers feathery, fanned-out lashes. It’s the purest, deepest, most intense black color imaginable.
  • WATERPROOF FINISH - Killer days, extreme workouts, splash zones…come at us! Our cruelty-free and paraben-free waterproof formula doesn’t quit, and the creamy, full-bodied texture NEVER gets brittle or clumpy.
  • HIGH-TECH, VOLUMIZING BRUSH - Our tapered mascara wand captures tiny corner and lower lashes to build volume from root to tip for the look of full lashes.
  • STIMULATE EYELASH GROWTH - Perversion Waterproof Mascara contains Hairdensyl, a blend of proteins and amino acids to stimulate lash growth. Honey extract nourishes, sea idrolized elastine stimulates hair follicles, and marine collagen protects.
  • PLAYS WELL WITH OTHERS - Coat your lashes with Subversion Lash Primer before layering on Perversion Volumizing Mascara for a bold, false-lash look. Pair with Urban Decay's 24/7 Glide-On Eyeliner Pencil to complete the ultimate eye look.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.64 Yes Yes Yes

Standard mascaras often fail the moment you break a sweat or encounter a sudden rainstorm, leaving you with smudged, raccoon eyes. Urban Decay’s Perversion Waterproof Mascara solves this by delivering a hyper-pigmented, intense black finish that refuses to budge through extreme workouts or splash zones. I was particularly impressed by the tapered wand. It reaches those stubborn tiny corner lashes that most brushes miss, building volume from the root up. Unlike many waterproof formulas that turn brittle and flake, this one maintains a creamy, full-bodied texture that feels surprisingly comfortable. It also doubles as a treatment, utilizing a blend of proteins, amino acids, and marine collagen to support lash growth while you wear it. It is a high-performance essential for anyone craving a bold, false-lash effect without the clumps.

What We Like
Intense black pigment
Waterproof formula
Tapered volumizing wand
Stimulates lash growth
Creamy non-brittle texture

URBAN DECAY Vice Lip Bond - Glossy Full Coverage Liquid Lipstick - Long-Lasting One Swipe Color - Smudge-Proof - Transfer-Proof - Water-Resistant - Hi...

URBAN DECAY Vice Lip Bond Glossy Liquid Lipstick

URBAN DECAY S4983800 0.11 Pounds

Reviews for URBAN DECAY (PM Score)

9.0 PM Score
Buy on Amazon
  • HIGH-SHINE LIQUID LIPSTICK - This long-wear, highly pigmented liquid lipstick wears comfortably for up to 16 hours with an instant shine finish, without feeling sticky or tacky! Lips will feel moisturized with full, even coverage.
  • ONE-SWIPE COLOR - Lip Bond gives one-swipe color with comfort that commits. Each shade serves instant shine, with no flaking or cracking. Vegan & cruelty free, this smudge-proof, transfer-proof & water-resistant lipstick can withstand any vice!
  • GLOSSY LIPSTICK THAT STAYS ON - Whether you're looking for an intense red shade (like Unbreakable), nude shade (Text 'Em) or a bold purple lip (No Restraints), new Vice Lip Bond is the best mess-free, smooth lipstick for intense color saturation
  • HOW TO APPLY - Activate the glossy lipstick color with a 5-second shake. Apply & let dry—the longer it sets, the better it gets!
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.68 Yes Yes Yes

The constant struggle to balance high-shine gloss with long-wear staying power is finally over thanks to URBAN DECAY Vice Lip Bond. I tested the Raw Footage shade, and the one-swipe color saturation is genuinely impressive, delivering intense pigment without any of the usual flaking or cracking. Unlike traditional glosses that feel heavy, this formula stays comfortable for up to 16 hours and avoids that annoying sticky sensation. You just give the tube a quick five-second shake to activate the color, apply, and let it set. The longer it dries, the more smudge-proof and water-resistant it becomes, making it a reliable choice for everything from bold purples to classic nudes. It is a rare find that manages to feel moisturizing while remaining completely transfer-proof.

What We Like
Sixteen-hour wear
High-shine finish
One-swipe pigment
Non-sticky formula
Water-resistant

Urban Decay Wild Lash Plant-Powered Volumizing Mascara, Travel Size - Black - 16HR Wear, Smudge, Transfer & Flake Resistant - Vegan Formula with Sunfl...

Urban Decay Wild Lash Plant-Powered Volumizing Mascara

URBAN DECAY S4900400

Reviews for URBAN DECAY (PM Score)

5.5 PM Score
Buy on Amazon
  • PLANT POWER - Treat your lashes to Urban Decay Wild Lash Plant-Powered Volumizing Mascara. A vegan, 99% naturally derived formula that delivers buildable volume and lift for up to 16 hours of long-lasting wear.
  • GO WILD - The quick-drying mascara is smudge, transfer & flake resistant, providing long-lasting wear that feels soft & lightweight on your lashes. Plus, it won’t clump or glob and can be removed gently & easily. Get ready to go wild for Wild Lash!
  • CLINICAL RESULTS - Our bio-based, leaf-shaped brush lifts, fans, and volumizes every lash from root to tip, delivering 10.7x more volume, 64% more lift, and 40% more curl.
  • LASH-LOVING INGREDIENTS - This cruelty-free, vegan formula delivers fluffy volume and lift without all the bad stuff. Our natural ingredients include cassava starch, colza flower oil, sunflower seed oil, avocado oil, coconut oil, minerals & grains.
  • HOW TO USE - For fluffy volume, apply one coat of this volumizing and lengthening mascara from the base of the lash line to the tips. Add extra coats for additional clump-free volume, building up to your desired look.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
recommerce 9.99 Yes Yes Yes

You are rushing through a morning commute or a quick flight, needing your makeup to survive a grueling sixteen-hour day without a single smudge. Urban Decay Wild Lash is the heavy hitter you need for those high-stakes days. This vegan formula relies on a blend of avocado, coconut, and sunflower seed oils to keep lashes feeling soft rather than weighed down. I was particularly impressed by the leaf-shaped brush. It fans out every single lash from the root, delivering massive volume and a noticeable curl without the usual clumping. It dries quickly and stays put, resisting flakes and transfers even as the hours pass. It is a rare find that balances high-performance, clinical-level lift with a clean, plant-powered ingredient list.

What We Like
16-hour wear
Leaf-shaped brush
Vegan formula
Smudge resistant
Buildable volume

Urban Decay Mini Perversion Volumizing Mascara Mini Size Black - 0.13 oz / 3.8 g

Urban Decay Perversion Volumizing Mascara Mini

URBAN DECAY 1668870

Reviews for URBAN DECAY (PM Score)

0.0 PM Score
Buy on Amazon
  • BIGGER, BADDER LASHES - Perversion Volumizing Mascara is a hyper-pigmented, volumizing, and lengthening mascara that delivers feathery, fanned-out lashes. It’s the purest, deepest, most intense black color imaginable.
  • CLEAN, CLUMP-FREE FINISH - Go ahead and pile on coat after coat. This super-creamy formula lets you build volume. Our cruelty-free and paraben-free formula has a smooth, full-bodied texture that NEVER gets brittle or clumpy.
  • HIGH-TECH, VOLUMIZING BRUSH - Our tapered mascara wand captures tiny corner and lower lashes to build volume from root to tip for the look of full lashes.
  • STIMULATE EYELASH GROWTH - Perversion Mascara contains Hairdensyl, a blend of proteins and amino acids known to stimulate lash growth. Honey extract nourishes, sea idrolized elastine stimulates hair follicles, and marine collagen protects.
  • PLAYS WELL WITH OTHERS - Coat your lashes with Subversion Lash Primer before layering on Perversion Volumizing Mascara for a bold, false-lash look. Pair with Urban Decay's 24/7 Glide-On Eyeliner Pencil to complete the ultimate eye look.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.67 Yes Yes Yes

You are frantically digging through your makeup bag for a travel-sized essential before heading to a late-night dinner, and this mini Perversion mascara is the perfect lifesaver. The pigment is incredibly intense, delivering a deep, pure black that makes your eyes pop instantly. I was particularly impressed by the tapered wand. It reaches those stubborn tiny corner lashes that most brushes miss. Unlike many volumizing formulas that turn into a clumpy mess after two coats, this one stays creamy and smooth, allowing you to build a feathery, fanned-out look without any brittleness. It even feels like it's doing something good for my lashes thanks to the blend of proteins, marine collagen, and honey extract designed to nourish and stimulate growth.

What We Like
Intense black pigment
Tapered volumizing wand
Clump-free formula
Nourishing lash proteins
Travel-friendly mini size

Urban Decay Perversion Volumizing Mascara - Lengthening + Lifting Eye Makeup - for Bold, Buildable, False-Lash Look - with Proteins & Amino Acids to S...

URBAN DECAY Perversion Volumizing Mascara

4.5 (3,189 ratings)
URBAN DECAY B01KSCMKOI 0.71 X 0.79 X 5.00 Inches 0.07 Pounds

Reviews for URBAN DECAY (PM Score)

9.7 PM Score
Buy on Amazon
  • BIGGER, BADDER LASHES - Perversion Volumizing Mascara is a hyper-pigmented, volumizing, and lengthening mascara that delivers feathery, fanned-out lashes. It’s the purest, deepest, most intense black color imaginable.
  • CLEAN, CLUMP-FREE FINISH - Go ahead and pile on coat after coat. This super-creamy formula lets you build volume. Our cruelty-free and paraben-free formula has a smooth, full-bodied texture that NEVER gets brittle or clumpy.
  • HIGH-TECH, VOLUMIZING BRUSH - Our tapered mascara wand captures tiny corner and lower lashes to build volume from root to tip for the look of full lashes.
  • STIMULATE EYELASH GROWTH - Perversion Mascara contains Hairdensyl, a blend of proteins and amino acids known to stimulate lash growth. Honey extract nourishes, sea idrolized elastine stimulates hair follicles, and marine collagen protects.
  • PLAYS WELL WITH OTHERS - Coat your lashes with Subversion Lash Primer before layering on Perversion Volumizing Mascara for a bold, false-lash look. Pair with Urban Decay's 24/7 Glide-On Eyeliner Pencil to complete the ultimate eye look.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.69 Yes Yes Yes

Most high-intensity mascaras force you to choose between dramatic volume and a messy, clumpy finish, but this formula refuses to compromise. I was struck by how the hyper-pigmented, intense black pigment stays incredibly creamy even as you layer it for that coveted false-lash effect. The tapered wand is a total game-changer for detail work, easily grabbing those stubborn tiny corner and lower lashes that most brushes miss. Beyond the immediate lift and length, the inclusion of Hairdensyl, marine collagen, and honey extract means you are actually nourishing your lashes while wearing it. It feels less like a temporary cosmetic and more like a treatment that supports lash growth through proteins and amino acids.

What We Like
Intense black pigment
Tapered volumizing wand
Clump-free creamy formula
Stimulates lash growth
Nourishing protein blend

Urban Decay Wild Lash Plant-Powered Volumizing Mascara, Black - 16HR Wear, Smudge, Transfer & Flake Resistant - Vegan Formula with Sunflower Seed, Avo...

Urban Decay Wild Lash Plant-Powered Volumizing Mascara

URBAN DECAY S4894800 19.69 X 19.69 X 11.02 Inches 0.08 Pounds

Reviews for URBAN DECAY (PM Score)

9.2 PM Score
Buy on Amazon
  • PLANT POWER - Treat your lashes to Urban Decay Wild Lash Plant-Powered Volumizing Mascara. A vegan, 99% naturally derived formula that delivers buildable volume and lift for up to 16 hours of long-lasting wear.
  • GO WILD - The quick-drying mascara is smudge, transfer & flake resistant, providing long-lasting wear that feels soft & lightweight on your lashes. Plus, it won’t clump or glob and can be removed gently & easily. Get ready to go wild for Wild Lash!
  • CLINICAL RESULTS - Our bio-based, leaf-shaped brush lifts, fans, and volumizes every lash from root to tip, delivering 10.7x more volume, 64% more lift, and 40% more curl.
  • LASH-LOVING INGREDIENTS - This cruelty-free, vegan formula delivers fluffy volume and lift without all the bad stuff. Our natural ingredients include cassava starch, colza flower oil, sunflower seed oil, avocado oil, coconut oil, minerals & grains.
  • HOW TO USE - For fluffy volume, apply one coat of this volumizing and lengthening mascara from the base of the lash line to the tips. Add extra coats for additional clump-free volume, building up to your desired look.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.64 Yes Yes Yes

You are halfway through a sixteen-hour workday when you catch your reflection in a window and realize your lashes still look freshly applied. That is the magic of Urban Decay Wild Lash, a vegan formula that actually delivers on its promise of massive, buildable volume without the usual heavy, clumpy fallout. I was particularly impressed by the leaf-shaped brush. It fans out every single lash from the root to the tip, providing a noticeable lift and curl that feels surprisingly lightweight. Because it is packed with nourishing oils like avocado and coconut, it treats your lashes while providing a smudge-resistant finish that won't flake under your eyes. It is rare to find a high-performance mascara that manages to be both intense and gentle during removal.

What We Like
16-hour wear
Vegan plant-based formula
Leaf-shaped brush
Smudge resistant
Buildability without clumps
Buying Guide

A Guide to Selecting the Best Urban Decay Mascara

A Guide to Selecting the Best Urban Decay Mascara

Identify Your Primary Lash Goal

The first step in selecting an Urban Decay mascara is determining what your lashes lack. Are you dealing with sparse, short lashes that need the illusion of thickness, or do you have naturally thick lashes that simply need better definition? Urban Decay typically categorizes their mascaras by effect: volume, length, or definition. If you want a 'false lash' effect, prioritize formulas that include thickening waxes and polymers. If you prefer a clean, wide-awake look for daytime wear, look for wand shapes that feature shorter, stiffer bristles designed to comb through every single lash.

Analyze the Wand Architecture

In the world of high-end mascara, the brush is just as important as the liquid inside the tube. Urban Decay utilizes various applicator technologies to achieve specific results. A dense, oversized brush is ideal for depositing massive amounts of product to create volume, but it can sometimes clump if not applied carefully. Conversely, a tapered or comb-like wand is better suited for those who want to avoid clumps and achieve extreme length. Pay attention to whether the bristles are soft and flexible or firm and rigid. Firm bristles provide more control for separating lashes, while soft bristles tend to coat the lashes more heavily for a lush appearance.

Consider Formula Longevity and Finish

Urban Decay is famous for its 'stay-put' technology. When choosing, consider the environment you live in. If you live in a humid climate or have oily eyelids, a waterproof or water-resistant formula is non-negotiable to prevent the dreaded 'raccoon eye' effect. However, keep in mind that waterproof formulas can be more taxing on your lashes during removal. For daily, easy-on, easy-off application, a standard tubing or creamy formula might be preferable. Additionally, consider the finish: do you want a deep, matte jet-black for maximum impact, or a slightly softer look for a more natural aesthetic?

The Decision Logic: Matching Formula to Lifestyle

To make your final decision, use this logic: If your day involves long shifts, gym sessions, or outdoor events, lean toward the heavy-duty, waterproof options. If you are a makeup enthusiast who enjoys changing your look daily, opt for a defining mascara that allows you to layer products. If you struggle with lash sensitivity, look for the brand's more lightweight, conditioning formulas that prioritize lash health alongside pigment. By matching the wand shape to your lash type and the formula strength to your daily activity level, you will find a mascara that performs as hard as you do.

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Frequently Asked Questions

Quick answers about Urban Decay Mascara before you buy.

Most Urban Decay formulas are designed with high-pigment, long-wear technology that resists smudging and flaking, making them ideal for long shifts or humid environments.

Look for formulas that feature defining brushes or micro-bristles, as these help coat every individual lash from root to tip to create the illusion of length.

Urban Decay offers both waterproof and tubing-style formulas. If you have oily eyelids, a waterproof version is recommended to prevent transfer.

It is best to avoid waterproof formulas if you have extensions, as the removal process can be too harsh. Opt for a gentle, tubing-style mascara instead.

For maximum impact, choose a formula specifically labeled for volume and apply multiple thin coats, focusing the brush at the base of the lash line.

While some high-volume formulas can be heavy, the brand's precision brushes are engineered to distribute product evenly to minimize clumping.

For waterproof or long-wear versions, an oil-based makeup remover or cleansing balm is essential to break down the pigment without irritating the eyes.

Yes, Urban Decay is a cruelty-free brand, meaning they do not test their products on animals.
Research & Insights

Our Analysis of Urban Decay Mascara

21,223 Reviews Analyzed
10 Products Evaluated
8.1 Avg PM Score
5 Brands Ranked

Top 10 Urban Decay Mascara Brands on Amazon

Share of top-ranked products by brand, from our editorial analysis.

  1. 01 Urban Decay 5 (50%)
  2. 02 Stila 2 (20%)
  3. 03 Benefit 1 (10%)
  4. 04 Lancôme 1 (10%)
  5. 05 Lorac 1 (10%)

What Our Analysis Found

We've carried out a comprehensive analysis of 21,223 reviews on Urban Decay Mascara, using our selection criteria to identify the best options in the makeup. Our findings reveal that most customers typically select Urban Decay Mascara priced around $24.84, with top brands including urban decay, too faced, stila, rimmel, benefit, lorac, maybelline new york, lancôme and covergirl and tarte.

Our team of expert editors reviewed these high-quality items and handpicked the top 14 Urban Decay Mascara for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the makeup category — including urban decay, recommerce, pharmapax, amazon.com, a1 deals direct, lancôme, morning beauty and vivienne sabó and bestidy.

We are dedicated to assisting our users in finding the right mascara Products based on their needs, saving them considerable time when choosing which Urban Decay Mascara to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.