Best It Cosmetics Mascara in 2026

Volumizing Mascara: Unleash powerful root-to-tip lash volume in power colors for bold lash impact; The no-clump plumping formula infused with collagen delivers 9 times the volume in just one coat

Plumping Mega Brush: The Big Shot brush features unique, wavy bristles that cradle lashes, while the collagen formula delivers dramatic volume; Ophthalmologist tested and suitable for contact lens wearers

Your Perfect Lash Look: Find your perfect lash look with our mascara; If it’s longer lashes you crave or the appearance of thicker eyelashes, there’s an iconic brand of mascara by Maybelline for you

WATERPROOF PRINCESS: Get the voluminous false lash effects of the original in a waterproof formula with the Lash Princess False Lash Waterproof Mascara from essence!

DRAMATIC VOLUME: The special conic shaped fiber brush provides lashes with length and dramatic volume as well as a false-lash effect. Apply one coat for instant defined volume, or 2-3 coats for an extra voluminous, bold look. Make sure to wipe the excess product off the wand to avoid clumping.

LASTS ALL DAY: Sweat, weather & tears are no match for this mascara! This mascara does not flake or fade making it a perfect all-day, any-day long lasting mascara. Use a gentle makeup remover or micellar water to remove at the end of the day; if this doesn't work, coconut oil is recommended.

Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020

L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes

Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color

Hourglass shaped brush for voluptuous volume

This formula thickens, lengthens, and curls after just one coat

FILM-FORMING POLYMER-Locks curl into place

New look, same great formula; packaging may vary

Award-winning, bestselling double-sided mascara plus lash primer for ultimate length and volume

Ophthalmologist Tested

THE SECRET TO FRENCH BEAUTY. This everyday classic mascara provides DEFINED & VOLUMINOUS lashes with just one coat. Build the look for even thicker, fanned lashes.

CLUMP FREE & LIGHTWEIGHT for a soft, natural look. SMUDGE PROOF & LONG LASTING formula doesn’t flake or transfer. Say bonjour to length, thickness and volume that last all day!

EASY TO APPLY with our petite wand that coats every lash. EASY TO REMOVE with a makeup remover without damaging your lashes.

SUPER LASHES - Give your lashes superhero powers with Superhero Mascara. It gives your lashes super volume and super length in just one coat!

GAME-CHANGING TECHNOLOGY - Our proprietary Elastic Stretch Technology wraps each individual lash with volume-boosting, lengthening, and ultra-conditioning benefits for your strongest, thickest, most defined results.

POWERFUL INGREDIENTS - Polymers, collagen, biotin, proteins & peptides combine with Super Black pigment and the Lash-Changing Power Brush to coat every lash from base to tips—lifting & separating them to create a fuller-looking lash line.

They're real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

Item Package Length: 2.54cm

Item Package Width: 5.08cm

Item Package Length: 2.3cm

Item Package Width: 4.1cm

Item Package Height: 16.8cm

With just one coat of HUGE mascara, you instantly get major lash volume, length, curl, lift and intense glossy black color. No need for falsies, fake lashes, mascara primer or fiber mascara?

A custom blend of soft, flexible waxes and lash conditioners builds crunch-free, clump-free volume and length.

The unique curved wand and crimped brush bristles make it easy for this mascara to hug, catch and coat every lash. Layer with your favorite waterproof mascara.

This lengthening mascara gives you modern, fanned-out volume

Get 12-hour length, lift and volume without any heaviness or clumping.

Item Package Dimension: 1.9cm L x 6.6cm W x 15.3cm H

√Wide Usage--Good choices for beginners to practice, daily use or making eyelash growth oil. Easy and convenient to carry, suitable for travel, business trip or daily usage

√Clear Cosmetics Tubes--These empty tube for castor oil, eyelash growth oil, mascara eyelash cream or other products you want, transparent tubes make it easy to see the remaining volume of cosmetics

√Rubber Insert--Each tube has a rubber insert at the opening to keep airs out and prevent unwanted leaking, thus to maintain the quality of the liquid

2-Piece Eye Set: This Care Bears themed eye set includes both a volumizing mascara and an eyelash curler, complete with the Care Bears style you love.

Volumizing Mascara: This two-piece set includes a gorgeous black-pigmented mascara. Just a single swipe is all it takes to make those lashes appear longer and more voluminous for some major impact.

Rubberized Grip: Get ahold of wet n wild's popular High-On Eyelash Curler with some Care Bears style. Designed with comfort in mind, it's fitted with cushion-soft grips that make it easy to use time and again.

Special Value Set

Volumizing

Smudge-proof

HOW TO USE - If at any point the application starts to feel dry, re-activate the formula by closing the tube and gently massaging the tube with your fingers. The heat from your skin and movement will ensure you are getting the most optimal application!

MASCARA VOLUME AND LENGTH takes lashes to new heights. The wand's precise bristles grab every lash for a full and flirty effect. Formulated with a blend of nourishing and conditioning lash-loving ingredients to strengthen lashes with every swipe. It's the volumizing and lengthening mascara you've been dreaming about. It's the best mascara for dramatically high, long and full lashes.

BLACK MASCARA - JET BLACK PIGMENT INTENSELY SATURATES LASHES for traffic-stopping definition eye makeup. A black mascara that is smudge-proof, flake-proof and water-resistant for all day wear. Peach Leaf Extract, Castor Oil, and Trehalose (glucose)condition and strengthen lashes. Take your lashes all the way with Mile High Club. An award winning volumizing mascara.

Waterproof Mascara: Effortless to apply and comfortable to wear, our buildable formula gives you fuller-looking lashes that feel feathery-soft; Because it's waterproof, it doesn’t just live up to the hype, it also stands up to rain, sweat or tears

Black Mascara: You'll love the tapered tip that lets you brush, build and lengthen even the littlest baby lashes at the inner corner of your eyes; with a black finish

All Eyes On Eye Makeup: Complete your look with our full range of eye makeup products ranging from eyeshadow palettes to false eyelashes, eyeliners, concealers, setting sprays, eyebrow makeup, eyeshadow primer and more

They're real! Mascara - Beyond Black

Infused with castor oil to promote lush, dense looking lashes

Hourglass wand individually thickens and separates each lash

Delivers unrivaled thickness & intensity

Extreme, rebellious volume lasts up to 24 hours; lash tint technology gradually darkens lashes in 7 days with natural dyes

Volumizing: 84% of people in our study saw lashes volumized

Lash tint: 94% of people in our study saw lashes darkened

MASCARA FOR BOLDER LASHES: Volume that hits all the high notes! This formula’s intensely rich pigments easily coat lashes for a bigger and bolder look.

INSTANTLY ADDS DIMENSION: Achieve mega volume lashes instantly while also adding definition and dimension to every single lash.

COATS EVERY SINGLE LASH: The sleek flexible silicone wand hugs every single lash with both vertical and horizontal bristles to amplify, define & add dimension with every coat.

Abundant quantity: you will gain 25 pieces gold empty mascara tubes in the capacity of 10 ml, 25 pieces rubber inserts and 4 pieces plastic funnels transfer pipettes, sufficient amounts and proper capacity for spare or replacement, also ideal for storing castor oil and DIY cosmetics in your daily life

Proper capacity: the capacity of each piece of clear mascara tube is 10 ml, proper capacity to hold castor oil, your beauty products and more, lightweight and portable to be packed in your bag while travel outside, it won’t leak for good performance

Multiple purpose: our empty mascara tubes can be applied for eyelash and eyebrow serum, you simply need to open the tubes, use the funnels to insert castor oil or your product of choice, and then close the lid, applicable for beginners to practice and artists to use in their daily life

Tetyana NATURALS 4D silk fiber lash mascara gives your eyelashes a boost of volume and length instantly. Now you can effortlessly achieve your desired look!

Apply the mascara in the morning, and you will be covered all day. Stay bold & beautiful like never before!

Say goodbye to spidery, flaky, and unnatural looking lashes, and say hello to dark, rich, and stunning lashes.

300X Lash Volume In Minutes - Save money and time getting expensive lash treatments when you can lengthen and increase lash volume at home! Experiencing our Lash Science 3D Fiber Mascara daily you will see more dense, more volume than possible outside of extensions. Formulated hypoallergenic, natural, non-toxic, smudge-proof with 100% USDA certified organic castor oil.

Bold, Beautiful, Non-Clumping - Darken and lift your lashes while conditioning using our nourishing Lash Science base mascara designed to last all day! is water resistant and smudge-proof. Create bold, beautiful lashes with this light and durable formula designed to extend and thicken your lashes by separating, smoothing and adding body without clumping.

Boost Lash Growth - Increase growth potential using topical vitamins and oils while promoting great lash health. This clear mascara growth serum works to condition the lashes (think hair conditioner) while penetrating the hair fibers to increase their strength making your lashes more resistant to breakage or thinning.

NEW PACKAGING!

VOLUMINOUS MASCARA: Use our Mascara Naturelle to give your lashes a fuller look. This volumizing formula allows you to build your lashes to your desired look. This mascara is made in a variety of colors that are perfect for redheads or those with pale lashes to match your hair color for a natural look.

SMUDGE-PROOF & WATER-RESISTANT: Our flake/smudge-free formula is made with beeswax for all day staying power. Our mascara is enriched with panthenol to nourish and add suppleness to your lashes. It is water-resistant, NOT waterproof, so it will wash off easily without makeup remover.0

LASH OBSESSED MASCARA: Palladio’s Lash Obsessed Mascara is an intensely black, voluminous mascara with a lash enhancing brush with molded spheres. This mascara contains protecting polymers to film the individual lashes for lash definition and length.

FOR AMPLIFIED VOLUME & FULLNESS: This black mascara lifts, curves, and thickens the eyelashes to provide the very essence of extreme definition. Get amped-up length, lavish volume and natural looking fullness for the whole day in just one application.

HOW TO WEAR: Brush with molded spheres to power through and evenly coat lashes creating lavish length and fullness for an eye-look that's obsessive!

2-In-1 lash treatment and mascara

Nourishes, conditions and strengthens eyelashes with each application

Creates the appearance of more lifted, longer, fuller Eyelashes

ULTIMATE VOLUME & LENGTH - 3D Fiber Mascara creates length and volume like no other mascara. It's like wearing falsies but it's in a tube and it takes less than 5 minutes to put on.

WHY IT'S THE BEST - At SNB we pride ourselves on producing the highest rated and most loved 3D Fiber and Gel formula in the world. If you're looking for the best, this is it!

WHAT IT DOES - Lash Science 3D Fiber Mascara uses tiny thickening micro fibers and a magnifying gel to give your lashes up to 300x their normal volume and length. Waterproof, smudgeproof and non clumping.

VOLUMIZING AND LENGTHENING MASCARA: Increase lash length and extend eyelash volume with our best selling dual lash system. The Double Agent Mascara boosts lashes in 2 steps.

DUAL LASH SYSTEM: Step 1 contains sculping fibers to boost lash length and volume. Step 2 extends and adds dramatic color to lashes for a bold falsie lash look

HOT TO WEAR: Coat lashes with Step 1 to create a base and prime lashes. Allow the first step to set for a few minutes. Apply sculpting fibers with step 2 to create volume and intensify lashes. Optional: Apply Step 1 again for even More volume.

PERFECT COMBINATION DESIGN.The youngfocus 3d fiber mascara consists of transplanting gel and natural fibers, 2 Tubes 3D fiber lash mascara: Fiber (short tube-dry) & Gel (long tube-wet).Please be careful when applying the fibers, so they do not go INSIDE the eyes.

300X ENHANCE AND MAGNIFY LASH VOLUME.The youngfocus 3d fiber mascara will attach themselves naturally to your eyelashes, giving you the volume, length and thickness required for the seductive look trending nowadays,up to 300% magnification.

UNIQUE AND HIGH QUALITY FORMULA. This products are tested in medical skin,made from natural, hypoallergenic, non-irritating ingredients.fibers perfect for sensitive skin.Our beauty products have never been tested on animals.Our products are 100% vegan.

Mega-volume-building

Optimized combination of formula and brush

Surprisingly lightweight