Best E.l.f. in 2026

SHAPE, DEFINE, FILL Our instant lift eyebrow pencil shapes, defines, and fills in brows for a natural, polished look. Make your brows appear thicker, fuller and more detailed with this dual-sided pencil and brush. Perfect for use with stencils.

LONG LASTING STYLE Achieve precise lines and perfectly contoured brows that last for hours with this amazing eyebrow pencil/brush combo.

HOW TO USE Utilize the spool brush to comb eyebrows into desired shape, then use the liner to fill in brows with fine, small strokes.

WOW BROWS: The dual-sided design applies cream-consistency color with the fine-tip liner on one side and tames and combs brows with the other to create defined-looking eyebrows with a flawless arch.

HOW TO WEAR: Use the brush to comb eyebrows into desired shape. With the liner, use fine small strokes to fill in brows. Lock in the color and shape with a clear eyebrow wax for results that last all day.

100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Sharpens pencils of any size to maintain professional and precise application.

Two hole sizes fit a range of pencils.

The cover captures shavings and allows for easy cleaning.

Wow brows: The dual-sided design applies cream-consistency color with the fine-tip liner on one side and tames and Combs brows with the other to create defined-looking eyebrows with a flawless arch.

How to wear: Use the brush to comb eyebrows into desired shape. With the liner, use fine small strokes to fill in brows. Lock in the color and shape with a clear eyebrow wax for results that last all day.

100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

ACHIEVE PERFECTLY DEFINED BROWS: Meet the dual-ended precision eyebrow pencil and spoolie duo that helps you shape even, perfectly defined brows.

FINE TIP FOR ACCURACY: The Instant Lift Brow Pencil is endowed with a fine tip for extreme accuracy.

SMUDGE-PROOF, NOURISHING FORMULA: Infused with Grapeseed Oil to condition & promote healthy hair growth and Vitamin E to nourish & soften hair and skin, the Instant Lift Brow Pencil's creamy formula is smudge-proof so you never have to worry about a budge.

ULTIMATE EYE PENCIL: The e.l.f. No Budge Retractable Eyeliner is a waterproof, retractable eyeliner that checks all your pencil liner requirements.

ALL-DAY WEAR: This product is creamy, ultra-pigmented, and has ultimate waterproof staying power.

INTENSE LOOK: We recommend you use this retractable eyeliner pencil on your lash line, waterline, or all over the lid for intense eyes that last all day.

Waterproof liner: this liner is creamy and ultra-pigmented, and has ultimate staying power. Use this retractable pencil on your lash line, waterline, or all Over the lid for intense eyes that stay that way all day.

How to wear: apply along the lash line and waterline for defined eyes. Smudge for a smoky look or allow 30 seconds to set for a budge-proof finish. For an enhanced smoky effect, apply a deep shade of powder shadow at lash lines, blending outward.

100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Waterproof liner: this liner is creamy and ultra-pigmented, and has ultimate staying power. Use this retractable pencil on your lash line, waterline, or all Over the lid for intense eyes that stay that way all day.

How to wear: apply along the lash line and waterline for defined eyes. Smudge for a smoky look or allow 30 seconds to set for a budge-proof finish. For an enhanced smoky effect, apply a deep shade of powder shadow at lash lines, blending outward.

100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

SKIN-PERFECTING SETTING POWDER: Ready, set, selfie—this setting powder ensures you’re always insta-ready by subtly blurring fine lines, pores, and blemishes for a radiant complexion.

DELIVERS SHEER, NATURAL COVERAGE: The loose, light-as-air formula delivers translucent coverage that blends effortlessly onto your skin, giving you a smooth soft-focus finish that won’t cake or crease.

HOW TO USE: Swirl a powder brush over the powder, tap of the excess, and buff onto the face and neck. Wear alone, or use it to set foundation and makeup for a long-lasting look.

Lasting coverage: This lightweight, full-coverage formula doesn't flake and leaves a satin finish. Camouflage blemishes, dark under-eye circles, redness, and more with this hydrating and longwearing concealer.

How to wear: prep under eye area with moisturizer and primer, and use doe-foot applicator to apply to desired area. Blend using brush, fingers, or blender sponge for desired coverage.

100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Allure 2020 Best of Beauty Award Winner!

Get an amped up eye look with one-swipe glitter coverage with this opaque liquid eyeshadow, formulated for comfortable wear, minimal fall out and high impact.

Use fingers or a flat eyeshadow brush and apply on its own for a subtle, soft look, or layer it on top of eyeshadow for something more dramatic.

Lasting coverage: This lightweight, full-coverage formula doesn't flake and leaves a satin finish. Camouflage blemishes, dark under-eye circles, redness, and more with this hydrating and longwearing concealer.

How to wear: prep under eye area with moisturizer and primer, and use doe-foot applicator to apply to desired area. Blend using brush, fingers, or blender sponge for desired coverage.

100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Transforms your face into a flawless, smooth canvas, ready for makeup application that lasts all day.

Formula infused with grape, Vitamins A, C and E to help boost complexion and hydrate your skin.

Blend evenly on face and allow to dry before applying makeup.

Infused with Squalane for optimal hydration, perfect for all skin types.

Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on your makeup.

Apply a thin, even amount to moisturized skin prior to makeup application and allow to set for 30 seconds before applying foundation.

Allure 2020 Best of Beauty Award Winner!

Get an amped up eye look with one-swipe glitter coverage with this opaque liquid eyeshadow, formulated for comfortable wear, minimal fall out and high impact.

Use fingers or a flat eyeshadow brush and apply on its own for a subtle, soft look, or layer it on top of eyeshadow for something more dramatic.

Get an amped up eye look with one-swipe glitter coverage with this opaque liquid eyeshadow, formulated for comfortable wear, minimal fall out and high impact.

Use fingers or a flat eyeshadow brush and apply on its own for a subtle, soft look, or layer it on top of eyeshadow for something more dramatic.

Available in 8 different shades.

High-coverage, longewearing and perfect for hiding those pesky spots and under-eye circles.

Gives your skin a boost of hydration for a satin finish which doesn't flake.

Use the wand to apply concealer to desired areas and pat out gently with your finger, brush or sponge .

PRIMER FOR RADIANT COMPLEXION: The e.l.f. best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application.

THE ULTIMATE MAKEUP GRIP: Luminous Putty Primer grips makeup for long-lasting wear.

PLUMPS & HYDRATES SKIN: Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.

HYDRATING ULTRA-SHINE LIP GLOSS: Pucker up to this lush lip lacquer, loved for its sheer wash of color & ultra-shine finish without the sticky feel. Thanks to its conditioning, vitamin-infused formula, your lips will feel cushion-soft and hydrated.

VITAMIN-INFUSED FORMULA: The e.l.f. Cosmetics Lip Lacquer is infused with Vitamin A, which hydrates and promotes natural moisture, and Vitamin E, which nourishes and softens lips.

WEAR ALONE OR LAYER: Choose from a range of beautiful shades that can be worn alone for a subtle tint of color, or layered over lipstick for a night-ready look.

PRIMER FOR SMOOTH-LOOKING SKIN: Ideal for creating a smooth base for foundation, use this versatile mineral primer before applying makeup.

FILLS IN FINE LINES: This primer fills in fine lines and refines your complexion.

FOR ALL SKIN TYPES: The weightless silky formula is great for all skin types.

Lasting coverage: This lightweight, full-coverage formula doesn't flake and leaves a satin finish. Camouflage blemishes, dark under-eye circles, redness, and more with this hydrating and longwearing concealer.

How to wear: prep under eye area with moisturizer and primer, and use doe-foot applicator to apply to desired area. Blend using brush, fingers, or blender sponge for desired coverage.

100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

High-coverage, long wearing and perfect for hiding those pesky spots and under-eye circles .

Gives your skin a boost of hydration for a satin finish which doesn't flake.

Use the wand to apply concealer to desired areas and pat out gently with your finger, brush or sponge .

Lasting coverage: This lightweight, full-coverage formula doesn't flake and leaves a satin finish. Camouflage blemishes, dark under-eye circles, redness, and more with this hydrating and longwearing concealer.

How to wear: prep under eye area with moisturizer and primer, and use doe-foot applicator to apply to desired area. Blend using brush, fingers, or blender sponge for desired coverage.

100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Formulated with vitamin E to moisturize lips, providing maximum colour and brilliant shine

Perfect for wearing alone or layered over lipstick for a bold lip statement

Slim and lightweight design, convenient to use and carry

Allure 2020 Best of Beauty Award Winner!

Get an amped up eye look with one-swipe glitter coverage with this opaque liquid eyeshadow, formulated for comfortable wear, minimal fall out and high impact.

Use fingers or a flat eyeshadow brush and apply on its own for a subtle, soft look, or layer it on top of eyeshadow for something more dramatic.

HYDRATING ULTRA-SHINE LIP GLOSS: Pucker up to this lush lip lacquer, loved for its sheer wash of color & ultra-shine finish without the sticky feel. Thanks to its conditioning, vitamin-infused formula, your lips will feel cushion-soft and hydrated.

VITAMIN-INFUSED FORMULA: The e.l.f. Cosmetics Lip Lacquer is infused with Vitamin A, which hydrates and promotes natural moisture, and Vitamin E, which nourishes and softens lips.

WEAR ALONE OR LAYER: Choose from a range of beautiful shades that can be worn alone for a subtle tint of color, or layered over lipstick for a night-ready look.

Allure 2020 Best of Beauty Award Winner!

Get an amped up eye look with one-swipe glitter coverage with this opaque liquid eyeshadow, formulated for comfortable wear, minimal fall out and high impact.

Use fingers or a flat eyeshadow brush and apply on its own for a subtle, soft look, or layer it on top of eyeshadow for something more dramatic.

High-coverage, longewearing and perfect for hiding those pesky spots and under-eye circles .

Gives your skin a boost of hydration for a satin finish which doesn't flake.

Use the wand to apply concealer to desired areas and pat out gently with your finger, brush or sponge .

High-coverage, longewearing and perfect for hiding those pesky spots and under-eye circles .

Gives your skin a boost of hydration for a satin finish which doesn't flake.

Use the wand to apply concealer to desired areas and pat out gently with your finger, brush or sponge .

Allure 2020 Best of Beauty Award Winner!

Get an amped up eye look with one-swipe glitter coverage with this opaque liquid eyeshadow, formulated for comfortable wear, minimal fall out and high impact.

Use fingers or a flat eyeshadow brush and apply on its own for a subtle, soft look, or layer it on top of eyeshadow for something more dramatic.