PickSmartly Review

Best Vegan Foundation Primers in 2026

9.9 PM Score
Products Evaluated
161
Reviews Analyzed
384,605
Brands Ranked
10
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Achieving a flawless, long-lasting makeup application starts long before you touch your foundation. For those committed to a cruelty-free and plant-based lifestyle, finding a vegan foundation primer that delivers professional-grade results without animal-derived ingredients—like beeswax, lanolin, or carmine—can feel like a challenge. A high-quality vegan primer acts as the essential bridge between your skincare routine and your color cosmetics, smoothing texture, controlling oil, or providing a dewy glow while adhering to your ethical standards. This guide will help you navigate the nuances of vegan formulations to ensure your base remains seamless from morning to night.

Editor's Choice

Our Top Picks for Vegan Foundation Primers

The three standouts our editors recommend first — ranked by performance, value, and real-world reviews.

e.l.f, Luminous Putty Primer, Skin Perfecting, Lightweight, Silky, Long Lasting, Hydrates, Creates a Smooth Base, Illuminates, Plumps, Infused with hy...

e.l.f. Luminous Putty Skin Perfecting Primer

4.4 (46,133 ratings)
E.L.F. 85910 0.91 X 2.56 X 4.09 Inches 0.13 Pounds

Reviews for E.L.F. (PM Score)

9.9 PM Score
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  • PRIMER FOR RADIANT COMPLEXION: The e.l.f. best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application.
  • THE ULTIMATE MAKEUP GRIP: Luminous Putty Primer grips makeup for long-lasting wear.
  • PLUMPS & HYDRATES SKIN: Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
  • HOW TO USE: Moisturize skin before applying a thin, even amount of face primer prior to makeup application. Allow to set for 30 seconds before applying foundation. Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Can a single step actually transform a dull complexion into a lit-from-within masterpiece? The e.l.f. Luminous Putty Primer does exactly that by bridging the gap between skincare and makeup prep. I found the silky, lightweight texture incredibly easy to work with, providing a soft radiance that doesn't feel heavy or greasy. Because it is infused with hyaluronic acid and vegan collagen, it actually helps plump and hydrate the skin while creating a reliable grip for your foundation. It is a game-changer for anyone needing long-lasting wear without sacrificing that dewy, healthy glow. Just remember to let it set for thirty seconds after application to ensure the smoothest possible base.

What We Like
Hydrating hyaluronic acid
Vegan collagen infusion
Radiant luminous finish
Long-lasting makeup grip
Silky putty texture

e.l.f. 16HR Camo Concealer, Full Coverage, Highly Pigmented Concealer With Matte Finish, Crease-proof, Vegan & Cruelty-Free, Deep Olive, 0.203 Fl Oz

e.l.f. 16HR Camo Full Coverage Matte Concealer

E.L.F. 85853 0.91 X 0.91 X 4.88 Inches 0.07 Pounds

Reviews for E.L.F. (PM Score)

9.9 PM Score
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  • 16HR COVERAGE: The e.l.f. 16hr Camo Concealer is a full-coverage, 16-hour wear concealer which conceals, corrects, contours and highlights for flawless skin. The shade Deep Olive is deep with golden olive undertones. Note: 16hr Camo Concealer shades run lighter. We recommend matching by bottle image.
  • ULTRA PIGMENTED & QUICK-DRY: The 16HR Camo Concealer has a highly pigmented thick formula that dries matte, is quick drying and won't settle into fine lines or creases. Ideal for all skin types.
  • VERSATILE DOE FOOT APPLICATOR: This liquid concealer features a large doe foot applicator that applies the creamy formula evenly and precisely for maximum coverage, and allows you to sculpt, contour and highlight.
  • HELPS CONTROL SHINE: Enriched with Avocado Oil to moisturize and protect skin, and Kaolin Clay to help control excess oil and shine.
  • SKIN-LOVING INGREDIENTS: SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
JJBookIt 9.76 Yes Yes Yes

Can a drugstore concealer actually compete with high-end formulas for all-day wear? The e.l.f. 16HR Camo Concealer in Deep Olive proves that high pigmentation doesn't have to come with a massive price tag. I found the formula incredibly thick and quick-drying, which is perfect if you want to skip the heavy, cakey feeling of traditional full-coverage products. It sets to a reliable matte finish that manages shine thanks to the kaolin clay, yet the avocado oil keeps things from feeling overly stripped. The large doe foot applicator makes it easy to transition from hiding dark circles to sculpting your cheekbones. Just a heads-up: the shades tend to run a bit lighter, so definitely check the bottle image to ensure that golden olive undertone is your perfect match.

What We Like
Full coverage formula
Matte finish
Sixteen-hour wear
Kaolin clay shine-control
Vegan and cruelty-free

Wet n Wild Photo Focus Matte Liquid Foundation Amber Beige, Vegan & Cruelty-Free

wet n wild Photo Focus Matte Liquid Foundation

WET N WILD 373C 3.97 X 1.53 X 3.97 Inches 0.02 Pounds

Reviews for WET N WILD (PM Score)

9.9 PM Score
Buy on Amazon
  • Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
  • Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
  • Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
  • Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
  • Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

It is easy to assume that a budget-friendly foundation will fail the moment a camera flash hits your face, but this formula actually challenges that assumption. I put the Amber Beige shade to the test, and the light-adjusting complex is a genuine game-changer for anyone who lives for the perfect selfie. Instead of that dreaded white cast, the matte, light-diffusing complex works to blur imperfections for a soft-focus, second-skin finish. It feels like it was specifically engineered for high-pressure environments, having undergone rigorous testing across seven different lighting scenarios. You get a high-performing, skin-perfecting look that mimics a digital filter without the heavy, cakey feel often found in matte products. It is truly your skin, only better and ready for any lens.

What We Like
Light-adjusting complex
Matte finish
Light-diffusing technology
Vegan formula
Cruelty-free

Jane Iredale Purepressed Base Mineral Powder Refill, Golden Glow, 0.35 Ounce (Pack of 1)

Jane Iredale PurePressed Base Mineral Powder Refill

4.7 (5,122 ratings)
JANE IREDALE 12818-GOLDEN GLOW-0.35 OZ 3.20 X 0.48 X 3.35 Inches 0.01 Pounds

Reviews for JANE IREDALE (PM Score)

9.8 PM Score
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  • A pressed mineral foundation that is slightly more sheer and matte than the loose powders.
  • Made from micronized minerals, oil free and weightless.
  • An SPF foundation, powder and concealer with broad spectrum (UVA/UVB) sun protection. Either SPF 20 or SPF 15 depending on shade.
  • Water resistant to 40 minutes.
  • Contains antioxidants such as Pine Bark Extract and Pomegranate Extract (a potent antioxidant that helps fight free radical production caused by sun exposure).
  • Recommended by The Skin Cancer Foundation as an effective broad spectrum sunscreen.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Busy professionals with oily or combination skin will find this mineral powder to be an absolute lifesaver for mid-day touch-ups. The Golden Glow shade offers a beautiful, slightly sheer matte finish that feels entirely weightless thanks to the micronized minerals. Unlike heavy foundations, this oil-free formula provides a breathable layer of coverage while doubling as a protective shield. I was particularly impressed by the inclusion of Pine Bark and Pomegranate extracts, which provide a boost of antioxidants to combat sun-induced free radicals. Since it is water-resistant for up to 40 minutes and carries a Skin Cancer Foundation recommendation for its broad-spectrum SPF, it serves as much more than just a cosmetic fix. It is a functional tool for maintaining a healthy, protected complexion on the go.

What We Like
Matte mineral finish
Broad spectrum SPF
Water resistant formula
Antioxidant enriched
Weightless oil-free texture

Covergirl, Clean Fresh Skin Milk Foundation, Fair/Light, 1 Fl Oz (Pack of 1)

Covergirl Clean Fresh Skin Milk Foundation

COVERGIRL 3614227293366 0.75 X 1.62 X 4.33 Inches 0.02 Pounds

Reviews for COVERGIRL (PM Score)

9.8 PM Score
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  • Formulated without Formaldehyde, phthalates, parabens, sulfates and talc
  • 100% vegan foundation
  • All day healthy glow: light coverage for all skin types
  • Nourishes skin with good-for-you ingredients: Infused with hydrating coconut milk and Aloe extract for a youthful, dewy glow
  • Cruelty-free: Covergirl products are Leaping Bunny Certified by Cruelty free International, meaning they're never tested on animals
  • Available in 14 shades
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Variety Packers 7.08 Yes Yes Yes

Covergirl Clean Fresh Skin Milk Foundation stands as a premier budget-friendly choice for anyone chasing a natural, dewy finish without the heavy feel of traditional makeup. I was immediately impressed by how the infusion of coconut milk and aloe extract actually feels like skincare rather than a mask. It provides a lovely, light coverage that breathes with your skin, making it perfect for daily wear across all skin types. You won't find any formaldehyde, phthalates, parabens, sulfates, or talc here, which is a huge win for those of us watching our ingredient lists closely. Plus, knowing it is 100% vegan and Leaping Bunny Certified for being cruelty-free adds a layer of confidence to every application. It’s a refreshing, healthy-looking glow that stays vibrant all day long.

What We Like
Hydrating coconut milk
Aloe extract infusion
Lightweight dewy coverage
100% vegan formula
Cruelty-free certified

TULA Skin Care Supersize Filter Primer Blurring & Moisturizing Primer | Prime, Blur, Even Out & Protect with a Filter-Like Finish | Magic Hour, 2.02 f...

TULA Supersize Filter Primer in Magic Hour

4.5 (3,824 ratings)
TULA

Reviews for TULA (PM Score)

9.7 PM Score
Buy on Amazon
  • TULA & PROBIOTIC EXTRACTS: We combine powerful probiotic extracts and skin superfoods for healthy, balanced and glowing skin. All our products are clean, clinically proven, and effective. Does not contain live cultures.
  • INSTANTLY SMOOTH: The look of uneven skin tone & hydrate for a glowy, “filter” like finish. Probiotic extracts help balance while licorice helps even the look of skin tone over time. Bonus: Magic Hour is an all-star for targeting the look of discoloration.
  • BLURRING EFFECT: Golden, light-infused pigments give skin a glowy, “filter” like reflective quality.
  • SUITABLE FOR ALL SKIN TYPES: Perfect for oily, combination, mature, sensitive, dry, normal and blemish-prone skin.
  • WORRY-FREE RETURN POLICY: Try TULA worry-free with our 30-day return policy. We stand behind our products and want you to love them as much as we do.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
TULA Skin Care 9.74 Yes Yes Yes

TULA Supersize Filter Primer delivers an immediate, light-infused glow that makes your skin look like it has a digital filter applied. The Magic Hour shade is a total standout for anyone battling discoloration, using golden pigments to reflect light and blur imperfections instantly. I was impressed by how it balances skincare and makeup. It uses probiotic extracts and licorice to help even out skin tone over time while providing deep hydration. It feels incredibly lightweight and works across the board, whether your skin is oily, dry, or sensitive. It is rare to find a primer that manages to smooth out uneven texture while simultaneously nourishing the skin with superfoods, making it a seamless step in a daily routine.

What We Like
Blurring filter finish
Probiotic skin balancing
Light-infused pigments
Targets discoloration
Hydrating formula

wet n wild Photo Focus Primer Water, Rose Addiction, 1.52 Ounces

wet n wild Photo Focus Primer Water

4.4 (8,213 ratings)
WET N WILD 132A 1.66 X 1.66 X 3.94 Inches

Reviews for WET N WILD (PM Score)

9.6 PM Score
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  • Infused with vitamins and minerals
  • Gives an instant boost of hydration as it preps skin for makeup
  • Delivers a soft sheen to refresh and set makeup in place
  • Cruelty-Free, Paraben-Free, Vegan.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

A fine, refreshing mist of Rose Addiction immediately awakens tired skin the moment it hits your face. This primer water is a total game-changer for anyone who struggles with makeup looking flat or cakey by midday. It doesn't just sit on the surface. The infusion of vitamins and minerals provides an instant boost of hydration that preps your canvas perfectly. I love how it delivers a subtle, soft sheen that makes the skin look healthy rather than greasy. It effectively refreshes and sets your entire look in place, acting as a lightweight bridge between skincare and color cosmetics. Plus, knowing it is vegan, cruelty-free, and paraben-free makes it an easy, guilt-free addition to a daily beauty routine.

What We Like
Infused with vitamins
Instant hydration boost
Soft sheen finish
Vegan and cruelty-free
Sets makeup in place

Wet n Wild Photo Focus Dewy Liquid Foundation Makeup, Bronze Beige

Wet n Wild Photo Focus Dewy Liquid Foundation

4.4 (8,732 ratings)
WET N WILD 1111526 1.10 X 1.38 X 3.62 Inches 0.02 Pounds

Reviews for WET N WILD (PM Score)

9.6 PM Score
Buy on Amazon
  • YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos & deliver a radiant-looking complexion.
  • SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
  • BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match!
  • ALWAYS CRUELTY FREE: We are 100% cruelty free, & always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
  • STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you!
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

You might assume a five-dollar foundation won't stand up to a high-resolution camera, but this formula actually challenges that assumption. The Wet n Wild Photo Focus Dewy Liquid Foundation in Bronze Beige uses a light-diffusing complex designed specifically to combat that dreaded white cast in photography. While it provides a radiant-looking complexion, the finish remains a second-skin matte that doesn't feel heavy or artificial. I found the coverage to be impressively buildable, allowing you to transition from a natural daytime look to a more flawless, photo-ready finish for big events. It is a rare find that manages to be both budget-friendly and cruelty-free without sacrificing the skin-perfecting performance you need for selfies.

What We Like
Light-diffusing complex
Buildable coverage
Cruelty free
Radiant matte finish
Prevents white cast

purlisse Silk Glow BB Base Primer: Cruelty-Free & Clean, Paraben & Sulfate-Free, Oil-Free, Illuminating Primer with Calming Chamomile|1oz

pūrlisse Silk Glow BB Base Primer

4.6 (225 ratings)
PŪRLISSE 1.0

Reviews for PŪRLISSE (PM Score)

9.6 PM Score
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  • POWERFUL-ANTIOXIDANTS: This carefully formulated Purlisse Glow BB Cream formula moisturizes and protects with powerful antioxidants. This tinted face sunscreen also evens skin tone and hides imperfections for naturally radiant skin.
  • MORE RADIANT APPEARANCE: Silk Glow BB Cream helps to remove the look of impurities. Restores skin to a more radiant appearance. Also protects from environmental stressors.
  • DEWY FINISH AND HYDRATING: Purlisse Silk BB Cream helps you achieve a flawless, gorgeous matte meets dewy finish while key ingredients provide skincare benefits that improve skin texture and tone. Lightweight, easy-to-apply formula, Radiant BB fresh hydrating beauty Balm smoothes and blurs.
  • SAFE AND GENTLE: This Silk Glow protection with self-adjusting mineral-tint color for smooth, radiant, even skin, whatever your skin type. Complements most skin tones. Chemical-free and nanoparticle-free. Sun protection joins the facial routine for a rejuvenated complexion.
  • PURLISSE SKINCARE: Purlisse is a culmination of Asian wisdom and modern philosophy. We partner with the best chemists and research labs in Korea, France, America, and beyond to deliver a results-driven, natural skincare collection.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Purlisse Beauty 9.76 Yes Yes Yes

pūrlisse Silk Glow BB Base Primer delivers a masterclass in achieving that elusive balance between a matte and dewy finish. I was immediately struck by how the self-adjusting mineral tints seamlessly melt into my skin, blurring imperfections without feeling heavy or greasy. It functions as a hybrid powerhouse, acting as a hydrating balm and a protective shield against environmental stressors thanks to its antioxidant-rich formula. The addition of calming chamomile makes it feel incredibly gentle, which is a huge win for anyone with sensitive skin. It’s lightweight enough for daily wear, providing a natural radiance that looks like skin rather than a thick layer of makeup. This is truly a sophisticated blend of modern science and natural ingredients that simplifies your morning routine.

What We Like
Self-adjusting mineral tint
Calming chamomile infusion
Antioxidant-rich formula
Hydrating dewy finish
Oil-free lightweight texture

Makeup Revolution Pore Blur Primer, Pore Minimizer Cream, Makeup Primer With Vitamin E To Nourish Skin, 0.95fl.oz/28ml

Revolution Beauty London Pore Blur Primer

REVOLUTION BEAUTY LONDON 21299 1.18 X 1.97 X 3.94 Inches 0.07 Pounds
  • MINIMISES PORES: Reduce and minimise the appearance of pores with Revolution Pore Blur Primer. This is your answer to a poreless and smoother looking base
  • CONTAINS VITAMIN E: This primer has antioxidant-rich Vitamin E to help nourish your skin
  • VEGAN: This serum does not contain any animal derived ingredients
  • HOW TO USE: Apply the silky gel formula to the face after moisturising and before foundation. The peach primer will blur the appearance of pores and set makeup in place all day
  • CRUELTY-FREE: Revolution Beauty products are cruelty-free and always have been. We're PETA-certified and never allow animal testing at any stage of development for both ingredients and final products
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Revolution Beauty London 9.65 Yes Yes Yes

Most people settle for foundation that sits unevenly on top of textured skin, but this peach-toned gel changes the entire math of your base. The Revolution Pore Blur Primer acts as a smoothing bridge between your moisturizer and foundation, effectively filling in dips and minimizing the appearance of visible pores. I was particularly impressed by the silky texture, which feels more like a nourishing treatment than a heavy silicone layer thanks to the antioxidant-rich Vitamin E. It doesn't just blur. It helps set your makeup in place so your finish stays consistent throughout the day. It is a rare find that manages to be both a high-performance pore minimizer and a skin-loving formula, all while remaining strictly vegan and cruelty-free.

What We Like
Minimizes pore appearance
Nourishing Vitamin E
Silky gel formula
Vegan and cruelty-free
All-day makeup setting

M. Asam Perfect Teint Instant Optimizing Cream smooths & perfects skin texture – blurs pores & fills in fine lines & wrinkles – skin instantly appears...

M. Asam Perfect Teint Instant Optimizing Cream

M. ASAM 41330 2.30 X 2.50 X 2.60 Inches 0.11 Pounds

Reviews for M. ASAM (PM Score)

9.6 PM Score
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  • PERFECT TEINT: Texture Troubles? Perfect Teint Instant Optimizing cream smooths and perfects skin texture, with a luxurious finish.
  • WHAT IT DOES: The silky texture of PERFECT TEINT blurs pores, and fills in fine lines and wrinkles so that skin instantly appears more even.
  • WHO IT’S FOR: This totally transparent formula makes it perfect for all skin tones, and PERFECT TEINT can be used alone, as the first step in your makeup routine, or as a touch up on top of make-up.
  • UNIQUE FORMULA: Unique Silky Formula instantly refines skin texture by smoothing the appearance pores and wrinkles. Retinol-Peptide Complex reduces the appearance of fine lines and wrinkles over time. Vegan formula, 100% Free of: Parabens, Phthalates, Triclosan, Rescorcinol.
  • DIRECTIONS: Soft focus, with a Transparent Matte Finish, apply it to the whole face or only selected parts. PERFECT TEINT can be used under, over or directly mixed into foundation and can be reapplied if needed.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
M. Asam - Asambeauty 9.69 Yes Yes Yes

Most people settle for heavy, cakey foundations to hide imperfections, but this optimizing cream offers a much more sophisticated solution. I found that the silky texture works almost like an invisible filter for your skin, instantly blurring pores and filling in fine lines without any visible residue. Because the formula is totally transparent, it works beautifully across all skin tones and doesn't disrupt your existing makeup. You can even mix it directly into your foundation for a more refined finish. What sets it apart is the long-term approach. While it provides an immediate soft-focus matte effect, the Retinol-Peptide Complex actually works to improve your skin texture over time. It is a versatile, vegan staple that feels much more high-end than its price suggests.

What We Like
Blurs visible pores
Fills fine lines
Transparent matte finish
Retinol-Peptide Complex
Vegan formula

Palladio Foundation Primer, Lightweight and Velvety Primer with Aloe Vera and Chamomile, Wear Alone or As Foundation Base, Minimizes Fine Lines and Po...

Palladio Lightweight Velvety Foundation Primer

4.5 (412 ratings)
PALLADIO PFP01 0.50 X 1.25 X 4.00 Inches 0.05 Pounds

Reviews for PALLADIO (PM Score)

9.5 PM Score
Buy on Amazon
  • LIGHTWEIGHT FOUNDATION PRIMER: Smooth and velvety, this foundation primer can be worn alone or as a base for foundation to help your makeup last longer & look flawlessly smooth & finished. Creamy & lightweight, it helps reduce the appearance of pores.
  • HELPS CONCEAL FINE LINES & PORES: This foundation primer, which contains aloe vera & chamomile, helps keep your skin looking fresh & smooth. This velvety formula creates a smooth finish & helps prevent makeup from setting into fine lines & imperfections.
  • CRUELTY & PARABEN FREE MAKEUP & COSMETICS: From blotting paper & rice powder to primer, foundation, & blush, eye makeup & lip colors, as well as a variety of makeup brushes & blending sponges, Palladio products help you create the finished look you want.
  • BOTANICAL AND VITAMIN INFUSED COSMETICS: Infused with nourishing skincare ingredients like aloe, camellia, safflower, ginkgo biloba, ginseng and chamomile that helps to moisturize skin
  • CLEAN BEAUTY: We believe that what you put on your body is as important as what you put in it Our products are saturated with antioxidant vitamins like A, C, D and E. And powerful botanicals to help nourish your skin We are 100% Paraben and Cruelty-free
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Palladio Beauty 9.93 Yes Yes Yes

Skin textures that struggle with visible pores and fine lines finally have a budget-friendly savior in this velvety formula. I found that the Palladio Foundation Primer acts as a seamless bridge between skincare and makeup, whether you apply it as a standalone moisturizer or a base for foundation. The creamy, lightweight texture glides on effortlessly, using aloe vera and chamomile to keep things feeling fresh rather than heavy. It does a fantastic job of preventing makeup from settling into imperfections, which is a huge win for longevity. Plus, knowing it is packed with antioxidant vitamins like A, C, D, and E while remaining completely paraben and cruelty-free makes it an easy choice for anyone prioritizing clean beauty.

What We Like
Minimizes visible pores
Velvety smooth finish
Botanical infused formula
Paraben and cruelty-free
Extends makeup wear

Honest Beauty Everything Primer Glow + 2HA Primer with Hyaluronic Acid| EWG Certified + Dermatologist Tested & Vegan + Cruelty Free | 1.0 fl. oz.

Honest Beauty Everything Primer Glow with Hyaluronic Acid

4.5 (167 ratings)
HONEST BEAUTY 1.25 X 1.25 X 5.88 Inches

Reviews for HONEST BEAUTY (PM Score)

9.5 PM Score
Buy on Amazon
  • New look, same great formula. Packaging may vary
  • Preps, brightens and hydrates your skin
  • Fresh, healthy-looking complexion
  • EWG Certified + Dermatologist Tested + Non-comedogenic
  • Vegan + Cruelty free.100% tree-free paper carton. MADE WITH: 2 Types of Hyaluronic Acid + Watermelon + Apple + Lentil Extracts + Mica.MADE WITHOUT: Parabens, PEGs, Fragrance, Petrolatum, Mineral Oil.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Big Ben's Mall 9.82 Yes Yes Yes

Honest Beauty Everything Primer Glow delivers an instant, dewy radiance that feels more like high-end skincare than a traditional makeup base. I was particularly impressed by how the dual-action hyaluronic acid works alongside watermelon, apple, and lentil extracts to deeply hydrate while prepping the skin for foundation. It leaves behind a fresh, healthy-looking complexion without any heavy or greasy residue. Because it is non-comedogenic and dermatologist-tested, it feels incredibly safe for sensitive skin types. The formula is impressively clean, skipping the parabens, fragrances, and mineral oils that often cause irritation. Even with the updated packaging, the performance remains top-tier, providing a smooth, brightened canvas that keeps skin looking plump and luminous all day long.

What We Like
Dual hyaluronic acid
Hydrating fruit extracts
Non-comedogenic formula
Vegan and cruelty-free
Brightening glow

BODYOGRAPHY - Foundation Primer (Green): Flawless Anti-Aging Salon Makeup Primer w/Vitamin E, A, Jojoba, Grapeseed Oil | Control Shine | Gluten-Free,...

Bodyography Green Color Correcting Foundation Primer

4.5 (538 ratings)
BODYOGRAPHY 9053 2.50 X 2.50 X 6.50 Inches 0.10 Pounds

Reviews for BODYOGRAPHY (PM Score)

9.5 PM Score
Buy on Amazon
  • NEUTRALIZE YELLOW COLOR TONES: Infused with Green Tea & Cucumber, which helps soothe redness and calm the skin. Perfect for correcting acne scarring and rosacea. Our purple primer is infused with purple pigments to neutralize yellow or sallow tones.
  • LIGHTWEIGHT SILICONE BASED PRIMER: Designed to prolong your foundation's wear while smoothing the texture of your skin and softening fine lines. Formulated with professional high grade silicone creating a smooth, even base with a silky finish.
  • MOISTURIZE AND REJUVENATE: Jojoba Oil and Shea Butter provide a natural glow and creamy base. Leave unwanted oil and shine and build upon a moist, matte, dewy layer of skin. Soften your fine lines, pores, and wrinkles with our one-of-a-kind primer!
  • SAFE TO USE FORMULAS: Our products are free from harmful parabens & gluten. Oh, and did we mention our products are vegan-friendly? We also went the extra mile and left out a few other nasty ingredients such as Lead & Talc.
  • YOU CAN TRUST US: Stay away from harmful non-conscientious brands! Bodyography works hard to make our formulas the "crème de la crème" of all makeup products. Let us worry about keeping your beauty and mind guilty & stress-free!
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
BIGFLY 9.93 Yes Yes Yes

Anyone battling stubborn rosacea or visible acne scarring needs this green-tinted powerhouse in their makeup kit immediately. I found that the infusion of green tea and cucumber does a remarkable job of soothing redness while the professional-grade silicone creates an incredibly smooth, silky canvas. It manages to balance two conflicting needs: it uses jojoba oil and shea butter to rejuvenate the skin and soften fine lines, yet it effectively controls unwanted shine for a polished finish. Because it is vegan, gluten-free, and formulated without parabens or talc, you can apply it without worrying about harsh chemicals. It is a sophisticated, salon-quality base that truly bridges the gap between skincare and complexion perfection.

What We Like
Neutralizes redness
Silky silicone base
Soothing green tea
Controls excess shine
Vegan and gluten-free

CLE Cosmetics CCC Cream Foundation, Color Control and Change Cream That's a BB and CC Cream Hybrid, Multi-purpose Beauty Primer and Facial Foundation...

CLE Cosmetics CCC Cream Foundation with SPF 50

4.5 (232 ratings)
CLE CLE

Reviews for CLE (PM Score)

9.5 PM Score
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  • PERFECT FOR THE MAKEUP MINIMALIST: CLE Cosmetics CCC (Color Control & Change) cream is a multi-functional face primer, lightweight makeup base and hydrating cream foundation that does it all - hello, makeup declutter! A CC cream and BB cream hybrid, all you need is this one foundation cream to head out with your best face forward.
  • WHY PEOPLE LOVE CCC FOUNDATION CREAM: 1) Packed with the same skin-loving nutrients as BB and CC creams 2) Comes with the added benefit of a medium to full coverage that you can sheer out or build up 3) Always a satiny, flawless finish - no dry, cakey look 4) Lightweight texture makes it ultra-comfortable to wear 5) A suspension of color beads (Micro Capsules Technology) perfectly blends into your skin, offering fresh and light coverage that everyone around you will envy.
  • 1 CCC CREAM FOUNDATION, 3 FINISHES: 1) For a matte look, apply with buffing brush and top off with powder and/or matte setting spray. 2) For a gorgeous satin finish, apply with fingers (the warmth from your fingers will bring out the pigment). If you like a more sheer coverage, mix a drop of skincare oil to the cream foundation. 3) For glass skin, use a damp makeup sponge. This creates a dewy finish that comes from true hydration and not just pearly pigments sitting on top of skin.
  • GREAT WAY TO SIMPLIFY YOUR BEAUTY ROUTINE: Since the CLE Cosmetics CCC cream multi-tasks so well (primer, cream foundation and even a sunscreen), it reduces the need for multiple makeup and beauty products. This not only helps to make things simpler on the go, it also goes some way to reducing what ends up in landfills.
  • FEEL NOURISHED AND PROTECTED NATURALLY: Our CCC face cream is cruelty free and doesn't contain any synthetic fragrances and parabens. That's because you should feel just as good about what you’re not putting on your skin when you use our products.
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CLE Cosmetics 4.49 Yes Yes Yes

A satiny, flawless finish is the immediate sensation you get when the micro-capsule technology in this CCC cream melts into your skin. Instead of a heavy mask, you feel a lightweight, hydrating layer that actually nourishes while it covers. I love how versatile this hybrid is. You can use your fingers to activate the pigments for a natural satin look, or grab a damp sponge to achieve that coveted, hydrated glass-skin effect. It effectively replaces your primer, BB cream, and foundation, making it a dream for anyone trying to declutter their makeup bag. Since it includes SPF 50 and skips the synthetic fragrances and parabens, it feels like a genuine step toward a simpler, cleaner beauty routine.

What We Like
Micro Capsule Technology
SPF 50 protection
Buildably medium coverage
Hydrating satin finish
Multi-purpose hybrid formula

Wet n Wild Prime Focus Glass Skin Correct Primer Bright Crystal Finish, Green, 0.91 Fl Oz

wet n wild Prime Focus Glass Skin Primer

WET N WILD 1111912 0.07 Pounds

Reviews for WET N WILD (PM Score)

9.5 PM Score
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  • Glass Skin Made Easy: Inspired by Korean makeup trends, this primer helps to softly color-correct your complexion, while leaving a luminous glass-like finish. Wear alone or use as a base to perfect makeup application
  • Brightens Skin: Reach for the yellow-tinted version, formulated with Vitamin C, which helps brigthen the appearance of skin for an improved and healthier looking complexion
  • Perfect Prep: A perfect base for makeup, use this primer as the first step in your makeup routine. Or wear it on its own for natural luminance
  • Crystal Finish: Achieve a practically reflective finish inspired by the Korean glass skin makeup trend
  • Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

The wet n wild Prime Focus Glass Skin Primer is a budget-friendly essential for anyone chasing that elusive, high-shine Korean beauty aesthetic. I was particularly impressed by how the green tint works to softly color-correct the complexion, neutralizing redness while simultaneously imparting a luminous, reflective glow. You can use it as a dedicated base to smooth out your makeup application, or simply swipe it on alone for a natural, healthy-looking radiance. It truly delivers on that trendy 'glass skin' promise without a heavy feel. Plus, knowing it is a cruelty-free formula makes the incredible price point feel like an absolute steal for your daily beauty routine.

What We Like
Luminous glass finish
Soft color correction
Cruelty-free formula
Natural skin luminance
Korean beauty inspired

e.l.f. Camo Powder Foundation, Lightweight, Primer-Infused Buildable & Long-Lasting Medium-to-Full Coverage Foundation, Medium 330 W

e.l.f. Camo Primer-Infused Powder Foundation

E.L.F. 83019 0.87 X 2.99 X 3.87 Inches 0.15 Pounds

Reviews for E.L.F. (PM Score)

9.5 PM Score
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  • LONG-LASTING AIRBRUSHED COMPLEXION: Finally! A primer-infused, long lasting foundation that achieves an airbrushed, non-cakey, semi-matte look and stays put on your face—from first application to last call.
  • BUILDABLE FORMULA: This buildable foundation invites you to layer on medium-to-full coverage, depending on your desire, for a blurred, even complexion that keeps shine at bay. The powder is light as air & creates a flawless, natural to semi-matte finish.
  • FOR ALL SKIN TYPES: A great addition to your makeup routine for all skin types, especially those with oil control concerns. Camo Powder Foundation is talc-free and non-comedogenic. Pairs well with the entire e.l.f. Cosmetics Camo collection.
  • POWDER SPONGE INCLUDED: Use by pressing included powder sponge (refills sold separately) into foundation powder and gently pat on face, especially in areas that tend to shine. Reapply as needed throughout the day to absorb excess oil.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Cary's Store, LLC 9.91 Yes Yes Yes

Most powder foundations leave you looking heavily caked or dry, but the e.l.f. Camo Powder Foundation actually delivers that elusive airbrushed finish. I was impressed by how the primer-infused formula feels light as air while still providing enough coverage to blur imperfections. You can easily layer it from medium to full coverage depending on the look you want, and it settles into a beautiful semi-matte finish that keeps shine under control. It is especially helpful for oily skin types since it stays put from your first application until the end of the night. Plus, the included sponge makes it incredibly easy to pat onto specific areas for a quick touch-up or a full face application. It is a rare find that balances high performance with clean, vegan ingredients.

What We Like
Primer-infused formula
Buildable coverage
Semi-matte finish
Talc-free
Includes powder sponge

W7 Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup - 2 Pack

W7 Sweet Dreams Grapefruit Lip Care

W7

Reviews for W7 (PM Score)

9.4 PM Score
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  • FULL LIPS - Grapefruit flavoured Sweet Dreams contains aloe vera to and grape seed oil to moisturise and nourish dry and chapped lips. Hydrates for a full irresistible look. The perfect lip care partner for your makeup kit
  • KISSABLE - Vitamin E helps boost circulation and support skin health, with a zingy grapefruit scent. Making lips smoother, beautifully soft and more kissable
  • HOW TO USE - Apply generous layer to your lip area before bed, letting it naturally absorb into your lips with a gentle fruity aroma. When you wake up, wipe away any excess. Use daily to condition lips for an even more perfect pout
  • PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professionals. All our skincare products are safe on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics
  • CRUELTY FREE - Sweet Dreams is Vegan & 100% cruelty free. None of our products are tested on animals
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
W7 Makeup 9.81 Yes Yes Yes

Waking up to soft, hydrated lips changes your entire morning routine, especially when you have a long day of wearing lipstick ahead. I tested the W7 Sweet Dreams formula as an overnight treatment, and the grapefruit scent is an instant mood booster. It leverages aloe vera and grape seed oil to tackle dryness, while Vitamin E works to support skin health and circulation. I found that applying a generous layer before bed allows it to absorb naturally, leaving my pout feeling much smoother by morning. It is a professional-grade, vegan solution that feels specifically designed for anyone dealing with chapped skin who needs a reliable, cruelty-free conditioning step in their nightly regimen.

What We Like
Grapefruit scented
Nourishing aloe vera
Grape seed oil
Vitamin E infused
Vegan formula

NYX PROFESSIONAL MAKEUP Honeydew Me Up Face Primer, NEW Vegan Formula

NYX Professional Makeup Honeydew Me Up Face Primer

NYX PROFESSIONAL MAKEUP K1478400 1.25 X 1.25 X 3.07 Inches 0.17 Pounds
  • Dewy Finish Face Primer: Infused with honeydew melon extract, this vegan primer creates a smooth makeup canvas with a dewy finish on skin. Wear alone or under makeup or mixed in with your favorite foundation
  • Create a Smooth Canvas: Apply it all over your freshly cleansed and moisturized face and wait 2 minutes for it to set before applying foundations and concealers. Apply a bit more to extra dry or irritated areas of the face
  • Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab. All of our makeup is certified and acknowledged by PETA as a cruelty free brand. We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Dull, thirsty skin often makes foundation look patchy and lifeless, but this honeydew melon extract infused primer changes the game for anyone craving a healthy glow. I found that applying it to a clean, moisturized face and letting it sit for two minutes creates a remarkably smooth canvas that grips makeup beautifully. You can wear it solo for a light dewy finish or mix it directly into your foundation to boost luminosity. It is especially helpful when you need to target extra dry or irritated patches with a bit more product. Since it is a vegan and PETA-certified cruelty-free formula, you can feel good about the ethics behind your glow. It effectively bridges the gap between skincare and makeup for a seamless, radiant finish.

What We Like
Dewy finish
Honeydew melon extract
Vegan formula
Smooth makeup canvas
Cruelty free

Pacifica Beauty, Vegan Collagen Skin Solve Makeup Primer, Primes, Blurs & Hydrates Skin, Made with Hyaluronic Acid & Caffeine for Smooth Radiant Skin,...

Pacifica Beauty Vegan Collagen Skin Solve Primer

PACIFICA I0139131 1.50 X 1.50 X 4.40 Inches 0.25 Pounds

Reviews for PACIFICA (PM Score)

9.2 PM Score
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  • 3-IN-1 PRIMER bridges the gap between skincare and makeup. Use as the last step in your skincare routine and first step in your makeup routine.
  • LIGHT-REFLECTING PIGMENTS softly blur skin for radiant, smooth looking skin.
  • INFUSED WITH hydrating hyaluronic acid, amino acids, jasmine & orange extract and caffeine to help improve skin texture
  • FREE OF HARSH CHEMICALS formulated without parabens, phthalates, or mineral oil, or any ingredients on our extensive no list
  • 100% GLASS BOTTLE for less plastic usage! Recycle when finished!
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Pacifica Beauty has mastered the hybrid category with this vegan collagen primer that sits perfectly between your skincare and makeup. I found that applying this as the final step of my morning routine creates an incredible canvas. The light-reflecting pigments do a stellar job of blurring imperfections without the heavy, greasy feel of traditional silicone-based formulas. It feels more like a treatment than a base, thanks to the infusion of hyaluronic acid, caffeine, and amino acids that actually work to improve skin texture. The jasmine and orange extracts add a subtle freshness, while the glass packaging makes it feel premium and eco-conscious. It is a rare find that delivers a radiant, smooth finish while remaining completely free of harsh chemicals like parabens and mineral oil.

What We Like
Hydrating hyaluronic acid
Light-reflecting pigments
Silicone-free formula
Eco-friendly glass bottle
Skin-smoothing caffeine

Milani Prime Correct Face Primer - Corrects Redness + Pore-Minimizing (0.85 Fl. Oz.) Vegan, Cruelty-Free Face Makeup Primer to Color Correct Skin & Re...

Milani Prime Correct Redness and Pore-Minimizing Face Primer

MILANI MPC 1.75 X 0.75 X 4.00 Inches 0.08 Pounds

Reviews for MILANI (PM Score)

9.2 PM Score
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  • CORRECT REDNESS & MINIMIZE PORES: Target skin concerns such as the appearance of redness, create the perfect canvas for makeup application and extend makeup wear-time with Prime Correct Corrects Redness + Pore-Minimizing Face Primer.
  • ONE INVISIBLE SHADE: The lightweight, green-toned primer softens the look of fine lines and pores while visibly diminishing the look of red and discolored skin imperfections and blemishes.
  • VEGAN, CRUELTY-FREE BEAUTY: The lightweight, vegan formula blends evenly and invisibly onto the skin to prime your face for any cream, liquid or powder foundation. Never tested on animals.
  • TIPS & TRICKS: Squeeze 1-2 drops of primer onto fingertips and massage onto entire face after cleansing. Use alone to smooth your natural complexion or under makeup to extend wear time.
  • WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Beauty Savings 9.90 No No No

Anyone struggling with persistent facial redness or visible pores needs this green-toned equalizer in their daily routine immediately. The Milani Prime Correct works by using its lightweight, color-correcting formula to neutralize discoloration while simultaneously smoothing out fine lines. I found that massaging just a drop or two into the skin creates a seamless, invisible canvas that makes my foundation look significantly more polished. It is impressive how it manages to diminish blemishes without feeling heavy or greasy, making it a versatile choice for both wearing alone for a natural look or layering under liquid and powder products to boost longevity. Plus, the fact that it is a vegan and cruelty-free formula makes it an easy win for ethical beauty lovers.

What We Like
Neutralizes skin redness
Minimizes visible pores
Lightweight green tint
Vegan cruelty-free formula
Extends makeup wear

Cover FX Custom Cover Drops, 0.25 fl. oz.

Cover FX Custom Cover Drops

COVER FX 25660 0.34 X 0.34 X 4.00 Inches

Reviews for COVER FX (PM Score)

9.2 PM Score
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  • Package Dimensions: 2.209 L X 10.591 H X 2.209 W (Centimeters)
  • Ingredients: Dimethicone, Bis-Hydroxyethoxypropyl Dimethicone, Caprylyl Methicone, Isododecane, Ethyl Trisiloxane, Mica, Jojoba Esters, Triethylhexanoin, Disteardimonium Hectorite, Silica, Hydrogenated Lecithin, Dimethicone/ Vinyl Dimethicone Crosspolymer, 1,2-Hexanediol, Caprylyl Glycol, Peg-10 Dimethicone, Water/Aqua/Eau, Alcohol, Helianthus Annuus (Sunflower) Seed Wax, Acacia Decurrens Flower Wax, Polyglycerin-3, Tocopherol May Contain (+/-) Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Chromium Oxide Greens (Ci 77288)
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Ecomist Store 4.60 Yes Yes Yes

Why settle for a single shade when you can engineer your own perfect complexion match? Cover FX Custom Cover Drops act as a versatile liquid pigment tool that lets you manipulate your foundation's coverage and tone on the fly. The formula is a sophisticated blend of dimethicone and jojoba esters, providing a smooth, silky texture that integrates seamlessly with your existing makeup routine. I found that the inclusion of mica adds a subtle, sophisticated luminosity without looking oily. Because it is a concentrated liquid, a little goes a long way in neutralizing redness or brightening dull areas. It is essentially a professional-grade customization kit in a small 0.25 fl. oz. bottle, making it an indispensable addition to any beauty kit for those who demand precision.

What We Like
Customizable pigment drops
Silky dimethicone texture
Luminous mica finish
Versatile liquid formula
Concentrated coverage

Veil Cosmetics | Sunset Skin Liquid Foundation | 1P | Buildable Coverage | Water-Resistant, Hypoallergenic, Oil-Free, Cruelty Free & Vegan | Lightweig...

Veil Cosmetics Sunset Skin Liquid Foundation

VEIL COSMETICS SS1P 0.22 Pounds

Reviews for VEIL COSMETICS (PM Score)

9.1 PM Score
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  • SILKY SMOOTH LIQUID FOUNDATION – Veil Cosmetics Sunset Skin Liquid foundation will have you looking and feeling your best with our weightless formula. Our foundation has a skin brightening formula that uses pore blurring technology with buildable sheer to medium coverage. Veil has a wide range of shades to choose from so you are sure to find the right shade to unveil your best self! We are here to enhance your natural glow with premium products that will have you loving your skin again.
  • LIGHTWEIGHT & WATER-RESISTANT – Stay looking fabulous all day with our breathable, long-lasting, & water-resistant liquid foundation. Use your finger, brush, or sponge to achieve a soft-focus, pore less finish that melts with your skin to create an HD finish. Our foundation is drift proof with a satin finish that helps your look last all day without the need for finishing powder.
  • VEGAN & CRUELTY FREE – Smooth, hydrate, and illuminate your skin with full confidence in our products that are vegan, contain plant-based ingredients and are never tested on animals. Our foundation looks and feels like your skin and doesn’t settle into pores or fine lines. Sunset Skin Foundation is perfect for oily skin, dry skin, combination, normal skin, and all skin tones.
  • FRAGRANCE, OIL, & PARABEN FREE – Be confident knowing your skin is in great hands when you choose to use Veil. Our products are dermatologist tested, non-irritating, hypoallergenic, non-comedogenic, paraben, sulfate, and oil free and are for all skin types. The soothing white-water lily and plumping cinnamon bark extracts will revive your complexion and have you feeling renewed.
  • WEIGHTLESS BEAUTY – Veil was founded by long-time celebrity makeup artist Sébastien Tardif. He saw a need for makeup that elevates complexion, not cover it up. At Veil we are obsessed with the no-makeup makeup look and are here to enhance your natural glow. Our weightless, breathable, cruelty-free complexion products will help you elevate your look with minimal effort.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Veil Cosmetics 5.42 Yes Yes Yes

After weeks of testing this formula in various humidity levels, I am convinced that the 'no-makeup' makeup look has finally met its match. Developed by celebrity artist Sébastien Tardif, the Sunset Skin Liquid Foundation prioritizes complexion enhancement over heavy masking. It applies with a silky, weightless texture that uses pore-blurring technology to create a soft-focus, HD finish. I found the buildable sheer-to-medium coverage incredibly versatile, allowing me to achieve a natural glow without the need for extra finishing powder. The water-resistant, oil-free formula stays put without settling into fine lines, thanks to soothing white-water lily and cinnamon bark extracts. Whether you have oily or dry skin, this breathable liquid melts into the complexion for a truly seamless, satin result.

What We Like
Buildable sheer coverage
Water-resistant formula
Pore blurring technology
Weightless satin finish
Vegan and cruelty-free

6PCS Liquid Foundation Makeup Set Full Coverage Foundation Oil Control Breathable Invisible Cover Concealer Waterproof Foundation with Face Primer, Fo...

URQT Liquid Foundation and Makeup Tool Set

URQT

Reviews for URQT (PM Score)

9.1 PM Score
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  • 【Foundation Makeup Set】Package includes 2pcs foundation, makeup face primer, foundation brush and 2pcs makeup sponge. our foundation makeup set is perfect for professional makeup artists or beginners.
  • 【Bright skin】Natural and flawless, carry bright color of skin, naked makeup make glittering and translucent light.It contains whitening and moisturizing repair composition, covering fine lines and wrinkles for radiant, beautiful coverage. And won't crease, crack, or settle into lines.
  • 【Buildable Coverage】It is designed for daily use and will give your skin that illuminating silky finish other foundations just don’t provide. it lightweight and quickly absorbs into the skin without any dryness or caking.
  • 【Face Primer 】Hydrating Face Primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. Great for smoothing, illuminating, and minimizing pores prior to cosmetics.
  • 【 Cruelty-Free Cosmetics】100% cruelty-free, we're proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Cosmetician Select 9.48 Yes Yes Yes

A silky, translucent glow is the first thing you’ll notice when applying this URQT foundation set. Instead of feeling heavy or cakey, the formula absorbs quickly to provide a breathable, illuminating finish that mimics natural skin. The kit is surprisingly comprehensive for the price, offering two shades—Nude #102 and Warm Peach #103—alongside a hydrating face primer that smooths out pores and creates a seamless canvas. I found that the buildable coverage effectively masks fine lines and wrinkles without settling into creases or cracking throughout the day. Whether you are a beginner or a pro, having the included foundation brush and sponges makes achieving a flawless, waterproof look much easier. Plus, knowing the entire collection is vegan and cruelty-free adds a layer of confidence to your daily beauty routine.

What We Like
Buildable coverage
Hydrating face primer
Cruelty-free formula
Waterproof finish
Complete application kit
#25

Essence | My Skin Perfector Tinted Primer | Instant Blur Effect & Natural Matte Finish | Vegan, Paraben Free, Oil Free | Cruelty Free | (50 | Deep)

ESSENCE COSMETICS P-MSP-PRIMER 0.98 X 1.54 X 4.61 Inches
  • YOUR SKIN, JUST BETTER! These mousse-like tinted primers are the perfect base for a flawless and long-lasting makeup look. Available in six tinted shades.
  • MOUSSE-LIKE FORMULA: This tinted, moisturizing, velvety formula spreads easily and works well alone or beneath foundation.
  • HOW TO USE: Pick a shade that most closely matches your foundation. Apply all over your face with hands before you put on your foundation. Use it to lock in and smoothen out your base, for flawless skin that will last all day! This can also be applied alone to create a smooth, natural look.
  • Vegan, paraben free, oil free, acetone free, alcohol free.
  • CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Electronics Labs 9.90 Yes Yes Yes

Emani Miracle 7in1 Primer Serum - Solution for Large Pores, Oily & Combination Skin, Fine Lines & Discolorations. Korean Fermented Ginseng Infused to...

Emani Miracle 7in1 Primer Serum

4.5 (56 ratings)
EMANI 700

Reviews for EMANI (PM Score)

7.3 PM Score
Buy on Amazon
  • SKINCARE & MAKEUP IN ONE - Infused with a patented-Fermented Ginseng Extract and Peptides that promote collagen production for younger-looking skin. Preps your skin for makeup application for the perfect canvas for long-lasting foundation wear.
  • MULTITASKING PRIMER FOR FLAWLESS COMPLEXION - smooths, brightens, and mattifies the skin to minimize imperfections. Blended with Centella Asiatica to reduce the appearance of fine lines and pores while neutralizing redness for a more even skin tone.
  • LIGHTWEIGHT FOR SEMI-DEWY FINISH - Weightless and easily absorbed, our silicone-free hybrid primer goes on smoothly without making your skin greasy. Its non-greasy formula hydrates and locks in moisture for radiant skin that glows!
  • SUITABLE FOR SENSITIVE SKIN - Our vegan, gluten-free, and cruelty-free products are designed to be suitable for all skin types—including sensitive, problematic skin and mature skin—for clean products that are good for you and for the planet too!
  • EMPOWERING BEAUTY FROM WITHIN - At Emani, our mission is to make women feel beautiful and confident in their own skin—even with no makeup. Our skin-caring cosmetics transform your skin from the inside out to give you good, healthy skin at any age.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
California Green Beauty 5.90 Yes Yes Yes

The Emani Miracle 7in1 Primer Serum is a skincare powerhouse that doubles as a high-performance makeup base. I was immediately impressed by how the patented fermented ginseng and peptides work to boost collagen while simultaneously prepping my skin for foundation. It manages to hit that elusive sweet spot of mattifying oily areas and minimizing large pores without ever feeling heavy or greasy. Because it is silicone-free and infused with Centella Asiatica, it calms redness and smooths fine lines, leaving behind a healthy, semi-dewy glow. It feels less like a traditional primer and more like a weightless treatment that locks in moisture for a flawless, long-lasting complexion. It is a rare find that actually treats your skin while making your makeup look better.

What We Like
Fermented ginseng infusion
Silicone-free formula
Collagen promoting peptides
Redness neutralizing
Semi-dewy finish

LAMEL OhMy Clear Face Full Coverage Foundation - Acne Coverage - Salicylic Acid & Tea Tree Extract - Dewy & Flawless Finish - Sensitive Skin Care - Or...

Lamel OhMy Clear Face Full Coverage Foundation

LAMEL 5060805940234 4.13 X 0.71 X 1.77 Inches

Reviews for LAMEL (PM Score)

6.1 PM Score
Buy on Amazon
  • FLAWLESS MATTE COVERAGE: Achieve a natural-looking and flawless matte coverage with this foundation that blurs imperfections, evens out skin tone, and minimizes the appearance of pores, leaving your skin looking smooth, shine-free, and camera-ready.
  • STOP ACNE: Formulated with salicylic acid, this foundation helps control acne, making it a great option for those with acne-prone skin, providing coverage without clogging pores or causing breakouts.
  • EASY TO APPLY: The lightweight and silky smooth texture of this foundation makes it easy to spread and blend, providing a seamless application with a damp beauty blending sponge or fingertips.
  • QUALITY PACKAGING. We take packaging seriously and have made sure our foundation is delivered in high-quality, sturdy packaging to prevent any leaks or damage during transit.
  • 100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free. None of our products are tested on animals.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Lamel Makeup 7.17 Yes Yes Yes

Most people settle for heavy foundations that hide blemishes only to trigger new breakouts, but Lamel OhMy Clear Face changes that cycle by treating your skin while you wear it. This formula is a standout for anyone struggling with acne-prone or sensitive skin because it incorporates salicylic acid and tea tree extract directly into the pigment. I found the texture incredibly silky, making it a breeze to blend out with a damp sponge for a seamless, camera-ready finish. It provides a flawless matte coverage that blurs pores and controls shine without feeling thick or suffocating. Since it is oil-free and vegan, you get a high-performance, cruelty-free complexion boost that actually works with your skin's biology rather than against it.

What We Like
Salicylic acid infused
Flawless matte finish
Acne-fighting formula
Oil-free texture
Vegan and cruelty-free
#28

HALEYS Re-fine Soft Matte Poreless Primer, Skin Perfecting, Lightweight, Longwear, Grips, Smooths, Blurs, Fills in Pores and fine lines, for All Skin...

HALEYS Re-fine Soft Matte Poreless Primer

HALEYS

Reviews for HALEYS (PM Score)

5.9 PM Score
Buy on Amazon
  • This lightweight, yet rich face primer preps skin to create a silky, smooth canvas for foundation application. This formula helps to extend & grip the longevity of foundation, while also quickly brightening and evening the appearance of skin tone for a glowing, flawless complexion. Applies sheer and complements all skin tones.
  • Apply directly to skin using a sponge, brush or finger and blend outward.
  • SPHERICAL POWDER A lightweight, non-caking powder blends in seamlessly to nourish, smooth and blur for a filter-like finish VITAMIN C This prized antioxidant brightens, evens tone and helps protect against free radicals for more glowing skin VITAMIN E A potent antioxidant that hydrates, nourishes, smooths and helps reduce the look of fine lines GREEN TEA SEED OIL Calms skin and helps with moisture loss
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
HALEYS 6.04 Yes Yes Yes

Makeup enthusiasts struggling with visible pores and uneven texture will find their holy grail in the HALEYS Re-fine Soft Matte Poreless Primer. This isn't your typical heavy, suffocating base. It feels incredibly lightweight while providing a rich, silky canvas that actually grips your foundation for all-day wear. I was particularly impressed by how the spherical powder technology blurs imperfections without any of that dreaded caking. It feels more like skincare than a traditional primer because of the Vitamin C, Vitamin E, and green tea seed oil infusion. It brightens the complexion instantly, providing a soft-focus, filter-like finish that looks natural on any skin tone. Whether you blend it with a sponge or your fingers, it smooths out fine lines and keeps your skin looking hydrated and calm.

What We Like
Blurs visible pores
Longwear foundation grip
Nourishing antioxidant blend
Non-caking formula
Brightening Vitamin C
#29

TINTARK Smoothing Primer for Face, Vegan Face Primer, Makeup Primer, Eyeshadow Primer, Improves Makeup, Blurs & Fills in Fine Lines, Pore Minimizer, H...

Tintark Smoothing Vegan Face and Eyeshadow Primer

TINTARK 6.45 X 1.14 X 1.14 Inches

Reviews for TINTARK (PM Score)

5.1 PM Score
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  • Transparent: Light and transparent texture invisible on the skin after application, leaving zero marks and residue, will not change the color of skin and base makeup, suitable for any skin type.
  • Minimizing pores, smoothing skin: The silky-light formula of primer face makeup softens the skin, reduces texture, blurs lines and adds a soft focus filter like effect, make makeup last longer.
  • Refreshing and easily absorbed: The hydrating gel quickly melts into the skin's surface and transforms into a protective layer, breathable, absorbs excess oil and is non-sticky, relieves dryness.
  • Safe, Clean and Healthy: alcohol-free, no Silicone Resins, no preservatives such as imidazolidinyl urea or hydroxybenzoate. Cruelty-free and vegan.
  • Cost-effective: The eye primer is high quality, moderate 50ML capacity. The face primer for makeup is durable and portable, suitable for travel.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
TINTARK COSMETICS 8.53 Yes Yes Yes

Can a single tube actually bridge the gap between skincare and professional-grade makeup application? The Tintark Smoothing Primer works like a soft-focus filter for your skin, blurring fine lines and minimizing pores without the heavy, suffocating feeling of traditional silicones. I was particularly impressed by the transparent, lightweight gel texture that melts into the skin, absorbing excess oil while providing much-needed hydration. It leaves a velvet finish that doesn't interfere with your foundation's color or texture, making it a versatile tool for both the face and eyelids. Since it is vegan, cruelty-free, and free from harsh preservatives or alcohol, it feels like a much cleaner option for daily use. At this price point, the 50ML capacity offers incredible value for a product that truly extends the life of your makeup.

What We Like
Blurs fine lines
Minimizes pores
Velvet finish
Vegan and cruelty-free
Non-sticky hydrating gel

Pacifica Beauty, Kind Glaze Dewy Glow Layer, Face Foundation Primer & Highlight, Creates a Flawless Filter, Illuminating Primer, All Skin Tones, Unive...

Pacifica Kind Glaze Dewy Glow Layer

PACIFICA

Reviews for PACIFICA (PM Score)

3.9 PM Score
Buy on Amazon
  • KIND GLAZE DEWY GLOW LAYER skincare-meets-makeup in this dreamy glaze for the ultimate in dewy skin plus barrier care. Kind-to skin ingredients to help support a healthy skin barrier, and create a dewy, soft-focus finish that illuminates skin in an instant.
  • SKIN LOVING INGREDIENTS Ceramide NP: Essential to skin health, helps to replenish the fatty “building blocks” of the skin barrier, Vegan Collagen: Plant-peptide that helps support skin’s moisture barrier for visibly hydrated & radiant skin, Vegan Squalane: Hydrates skin & helps lock-in moisture, and Light-scattering Pigments: Gives skin a soft-focus, luminous look
  • GLAZED WITH GOODNESS, WITHOUT FEELING GREASY this glowy serum/lotion leaves skin dewy and nourished. Can be used 4 ways: wear alone, over or under foundation, mixed with your foundation, or as a highlighter. It is a dream to apply and blends into the skin seamlessly.
  • FREE OF HARSH CHEMICALS formulated without parabens, phthalates, mineral oil, silicones or talc.
  • 100% VEGAN AND CRUELTY-FREE safe for the planet, animals, and you!
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

A luminous, soft-focus radiance instantly transforms your complexion the moment this lightweight glaze touches your skin. Instead of the heavy, greasy feeling typical of many highlighters, this serum-like formula sinks in seamlessly to provide a healthy, lit-from-within glow. I was particularly impressed by how it functions as a multi-tasker. You can wear it alone for a minimalist look, mix it into your foundation for extra dewiness, or use it as a targeted highlighter. The inclusion of skin-loving ingredients like vegan collagen, ceramides, and squalane means you aren't just masking imperfections, but actually supporting your moisture barrier. It delivers a beautiful, filtered finish without any of the harsh silicones or mineral oils that often clog pores.

What We Like
Dewy soft-focus finish
Supports skin barrier
Vegan collagen infusion
Non-greasy formula
Versatile multi-use application
Buying Guide

A Guide to Selecting the Best Vegan Foundation Primers

A Guide to Selecting the Best Vegan Foundation Primers

Identify Your Skin Goal

The primary reason to use a primer is to address a specific skin concern that foundation alone might struggle to mask. Because vegan formulations rely heavily on botanical oils, plant waxes, and mineral-based silicones, the finish can vary wildly. If you struggle with excess shine, look for 'mattifying' primers that utilize silica or clay to absorb sebum. If your skin feels tight or flaky, prioritize 'hydrating' primers enriched with hyaluronic acid or aloe vera. For those with visible pores or fine lines, 'blurring' primers are your best bet, often utilizing plant-derived dimethicone alternatives to create a smooth, optical illusion of even texture.

Understand the Vegan Formulation Base

When shopping for vegan primers, it is vital to look beyond the label and examine the ingredient list for common non-vegan culprits. Traditional primers often use lanolin (from sheep's wool) for moisture or beeswax for grip and texture. In their place, premium vegan primers utilize high-performance plant lipids, such as jojoba oil, squalane (derived from olives or sugarcane), and shea butter. If you prefer a lightweight, silky feel, look for silicone-based primers that are certified vegan, as many high-end silicones are synthetic and entirely cruelty-free. However, if you prefer a 'cleaner' approach, seek out water-based botanical formulas that rely on glycerin for slip.

Compatibility with Your Foundation

One of the most common mistakes in makeup application is a mismatch between primer and foundation chemistry. To prevent 'pilling'—where the product rolls up into small balls on the skin—you must match the base of your products. If you are using a water-based foundation, your primer should also be water-based. If you use a silicone-heavy, long-wear foundation, a silicone-based primer will provide the best adhesion and longevity. Mixing an oil-heavy vegan primer with a water-based foundation often results in the makeup sliding off the face within hours.

Texture and Application Method

Consider how the primer feels during application. Some vegan primers come in a heavy cream consistency, which is excellent for extremely dry skin but can feel suffocating on oily complexions. Others are lightweight, translucent gels that disappear into the skin instantly. Pay attention to whether the primer is designed to be applied with fingers (for warmth and melting into the skin) or with a brush/sponge (for precision and layering). A primer that sits too heavily on top of the skin will interfere with the blending of your foundation, whereas a primer that absorbs properly creates a 'tacky' surface that helps foundation grip the skin for extended wear.

Ready to choose?

Jump back to our ranked picks or compare the shortlist side by side.

Frequently Asked Questions

Quick answers about Vegan Foundation Primers before you buy.

A vegan primer is formulated without any animal-derived ingredients, such as beeswax, lanolin, or carmine, and is not tested on animals.

Look for oil-free, matte-finish formulas that often contain silica or clay to help control sebum production throughout the day.

Yes, many vegan primers use plant-based humectants like hyaluronic acid or aloe vera to provide deep moisture without using animal byproducts.

Primers designed with smoothing textures or silicone-alternatives help fill in fine lines and create a level surface, which significantly reduces creasing.

While not strictly necessary, a primer acts as a barrier between your skincare and makeup, helping the foundation adhere better and last longer.

Brightening primers use light-reflecting particles to add a glow, whereas mattifying primers use absorbent ingredients to eliminate shine.

Absolutely. Look for non-comedogenic, vegan formulas that include soothing botanical extracts to avoid clogging pores.

A pea-sized amount is usually sufficient for the entire face. Applying too much can cause the foundation to slide or pill.
Research & Insights

Our Analysis of Vegan Foundation Primers

384,605 Reviews Analyzed
161 Products Evaluated
7.1 Avg PM Score
10 Brands Ranked

Top 10 Vegan Foundation Primers Brands on Amazon

Share of top-ranked products by brand, from our editorial analysis.

  1. 01 E.l.f. 14 (19.7%)
  2. 02 Nyx Professional Makeup 9 (12.7%)
  3. 03 Wet N Wild 9 (12.7%)
  4. 04 Smashbox 8 (11.3%)
  5. 05 Milani 7 (9.9%)
  6. 06 Black Radiance 5 (7%)
  7. 07 Milk Makeup 5 (7%)
  8. 08 Pacifica 5 (7%)
  9. 09 Urban Decay 5 (7%)
  10. 10 Essence Cosmetics 4 (5.6%)

What Our Analysis Found

We've carried out a comprehensive analysis of 384,605 reviews on Vegan Foundation Primers, using our selection criteria to identify the best options in the makeup. Our findings reveal that most customers typically select Vegan Foundation Primers priced around $20.07, with top brands including laura geller new york, m. asam, sweet face minerals, palladio, nyx professional makeup, essence cosmetics, pacifica, mom's secret and bestland and urqt.

Our team of expert editors reviewed these high-quality items and handpicked the top 30 Vegan Foundation Primers for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the makeup category — including laura geller new york, oakoa, m. asam - asambeauty, sweet face minerals, palladio beauty, amazon.com, electronics labs, ntproductsllc and bestland nasen and premium luxe outlet.

We are dedicated to assisting our users in finding the right primers Products based on their needs, saving them considerable time when choosing which Vegan Foundation Primers to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.

Side by Side

Comparison Table

Compare the top 30 picks at a glance — select a column to sort.

# Product Brand PM Score Rating Where to Buy
1 e.l.f. Luminous Putty Skin Perfecting Primer e.l.f. 9.9 4.4 (46,133) Buy on Amazon
2 e.l.f. 16HR Camo Full Coverage Matte Concealer e.l.f. 9.9 4.3 (50,008) Buy on Amazon
3 wet n wild Photo Focus Matte Liquid Foundation wet n wild 9.9 4.3 (21,921) Buy on Amazon
4 Jane Iredale PurePressed Base Mineral Powder Refill jane iredale 9.8 4.7 (5,122) Buy on Amazon
5 Covergirl Clean Fresh Skin Milk Foundation COVERGIRL 9.8 4.1 (10,785) Buy on Amazon
6 TULA Supersize Filter Primer in Magic Hour TULA 9.7 4.5 (3,824) Buy on Amazon
7 wet n wild Photo Focus Primer Water wet n wild 9.6 4.4 (8,213) Buy on Amazon
8 Wet n Wild Photo Focus Dewy Liquid Foundation wet n wild 9.6 4.4 (8,732) Buy on Amazon
9 pūrlisse Silk Glow BB Base Primer pūrlisse 9.6 4.6 (225) Buy on Amazon
10 Revolution Beauty London Pore Blur Primer Revolution Beauty London 9.6 4.3 (1,053) Buy on Amazon
11 M. Asam Perfect Teint Instant Optimizing Cream M. Asam 9.6 4.3 (2,238) Buy on Amazon
12 Palladio Lightweight Velvety Foundation Primer Palladio 9.5 4.5 (412) Buy on Amazon
13 Honest Beauty Everything Primer Glow with Hyaluronic Acid Honest Beauty 9.5 4.5 (167) Buy on Amazon
14 Bodyography Green Color Correcting Foundation Primer Bodyography 9.5 4.5 (538) Buy on Amazon
15 CLE Cosmetics CCC Cream Foundation with SPF 50 Cle 9.5 4.5 (232) Buy on Amazon
16 wet n wild Prime Focus Glass Skin Primer wet n wild 9.5 4.1 (1,354) Buy on Amazon
17 e.l.f. Camo Primer-Infused Powder Foundation e.l.f. 9.5 4.1 (1,280) Buy on Amazon
18 W7 Sweet Dreams Grapefruit Lip Care W7 9.4 4.0 (7,421) Buy on Amazon
19 NYX Professional Makeup Honeydew Me Up Face Primer NYX PROFESSIONAL MAKEUP 9.3 4.3 (977) Buy on Amazon
20 Pacifica Beauty Vegan Collagen Skin Solve Primer Pacifica 9.2 4.2 (159) Buy on Amazon
21 Milani Prime Correct Redness and Pore-Minimizing Face Primer Milani 9.2 4.2 (894) Buy on Amazon
22 Cover FX Custom Cover Drops Cover FX 9.2 4.2 (176) Buy on Amazon
23 Veil Cosmetics Sunset Skin Liquid Foundation Veil Cosmetics 9.1 4.1 (306) Buy on Amazon
24 URQT Liquid Foundation and Makeup Tool Set URQT 9.1 4.1 (129) Buy on Amazon
25 essence | My Skin Perfector Tinted Primer | Instant Blur Eff essence cosmetics 8.9 3.9 (478) Buy on Amazon
26 Emani Miracle 7in1 Primer Serum Emani 7.3 4.5 (56) Buy on Amazon
27 Lamel OhMy Clear Face Full Coverage Foundation Lamel 6.1 4.6 (29) Buy on Amazon
28 HALEYS Re-fine Soft Matte Poreless Primer HALEYS 5.9 4.1 (35) Buy on Amazon
29 Tintark Smoothing Vegan Face and Eyeshadow Primer Tintark 5.1 4.1 (20) Buy on Amazon
30 Pacifica Kind Glaze Dewy Glow Layer Pacifica 3.9 3.5 (8) Buy on Amazon