Best Wet N Wild Foundation Primers in 2026

Studio Perfect Primer: Color correct and prep with our Green Studio Perfect Primer; Neutralize redness and irritation caused by rosacea, acne, and broken capillaries and prolong the wear of your foundation with this color correcting primer

Smooth and Easy Application: Apply Green Studio Perfect Primer to lighter skin tones with redness concerns like rosacea, acne, and sensitivity to neutralize redness and provide a smooth surface for makeup; Also available in Clear and Lavender

Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders

Smoothing Primer: This primer smoothes, softens, hydrates, soothes, evens tone, minimizes texture, blurs lines, adds a soft focus finish AND keeps makeup fresh, extending your makeup wear all day

The Marshmallow Effect: This vegan, non comedogenic and dermatologist tested super primer is infused with marshmallow root extract for an oh so soft smooth canvas with 10 make up extending benefits

Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders

Setting spray extends makeup wear

Hydrating formula contains Aloe Vera

Formula prevents cracking, fading, and creasing

3-IN-1 PRIMER WATER: This ultra light primer water hydrates, smoothes & brightens skin for a dewy, healthy look. It allows your foundation to glide on easily & stay looking fresh for hours.

CREATE A FLAWLESS CANVAS: Infused with vitamins & minerals, this everyday essential creates a smooth, flawless canvas for application & gives an instant boost of hydration as it preps skin for makeup.

EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.

Infused with vitamins and minerals

Gives an instant boost of hydration as it preps skin for makeup

Delivers a soft sheen to refresh and set makeup in place

Brightens Complexion: Illuminate your skin with the help of this primer serum, enriched with ingredients derived from natural plants and flowers. Just apply a drop or two and your skin is on its way to being brighter and more radiant.

Promotes Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.

Skin-Loving Ingredients: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Hibiscus Extract, and more.

Setting spray extends makeup wear

Hydrating formula contains Aloe Vera for a smooth finish

Formula prevents cracking, fading, and creasing

Makeup Primer Serum: This lightweight, hydrating water-bases serum preps and primes skin for longer lasting makeup application. Formulated with nourishing Rose Water, Camellia Leaf, and Green Tea Extracts

Prep and Prime: This makeup primer helps blur and soften imperfections and the silky, creamy texture creates the perfect canvas so foundation glides on effortlessly for a luminous, flawless finish

Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match

Refines Pores: Reduce the appearance or pores with the help of Bakuchiol, a natural retinol alternative known to improve skin texture, as well as other naturally-derived ingredients like antioxidant-rich Dragonfruit Extract and Lavender Extract.

Promotes Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.

Skin-Loving Ingredients: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Cactus Flower Extract, and more.

PREP & PRIME: Infused with Vitamin E, this lightweight primer formula helps smooth your skin for an even makeup application. Apply under foundation, concealer, & powder for a flawless look that lasts.

This primer is infused with pearl pigments to add dimension for that glow-from-within look. Use under

BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match.

Perfect Prep: A perfect base for makeup, use this primer as the first step in your makeup routine. Or wear it on its own for natural luminance

Naturally Brightening: Skin-loving ingredients like Gooseberry and Jeju Blossom Extract naturally brightens the skin, making it more beautiful than you thought possible

Intensely Hydrating: Keep your skin calm and moisturized, even under makeup, with the help of this deeply hydrating primer

Glass Skin Made Easy: Inspired by Korean makeup trends, this primer helps to softly color-correct your complexion, while leaving a luminous glass-like finish. Wear alone or use as a base to perfect makeup application

Brightens Skin: Reach for the yellow-tinted version, formulated with Vitamin C, which helps brigthen the appearance of skin for an improved and healthier looking complexion

Perfect Prep: A perfect base for makeup, use this primer as the first step in your makeup routine. Or wear it on its own for natural luminance

Lightweight formula

Matte finish helps to reduce shine

Extends makeup wear by preventing cracking, fading, or creasing

Glass Skin Made Easy: Inspired by Korean makeup trends, this primer helps to softly color-correct your complexion, while leaving a luminous glass-like finish. Wear alone or use as a base to perfect makeup application

Brightens Skin: Reach for the yellow-tinted version, formulated with Vitamin C, which helps brigthen the appearance of skin for an improved and healthier looking complexion

Perfect Prep: A perfect base for makeup, use this primer as the first step in your makeup routine. Or wear it on its own for natural luminance

MEGA GLO HIGHLIGHTER: This pressed powder highlighter helps you achieve a luminous glow. Buttery, buildable formula melts onto the skin for a weightless feel & effortlessly blended application.

GLOW AHEAD: Formulated with micro-fine pearls, this highlighter creates a multi-dimensional, light-catching effect while Vitamin E, Murumuru Seed Butter, Shea Butter & Argan Oil work to nourish the skin.

BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match

Perfect Prep: Even out your skin tone while filling in pores and blurring imperfections. This lightweight spray acts as a primer to seamlessly create a smooth base for any foundation.

Matte Finish: This gorgeous matte finish helps to keep shine at bay, so you only ever look your best.

Extends Makeup Wear: When you start with a quality primer like this, it's easy to reduce the risk of makeup cracking, fading, or creasing.

Glides under foundation to control oil, tighten pores and blur imperfections

Silicone Hybrid Powder works to blur fine lines and provide wrinkle-removing effect.

High Oleic Sunflower Seed Oil protects skin against sun damage and aging while providing excellent moisturizing and nourishing properties.

FOR A FLAWLESS BASE: A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application thaks to its silky, creamy texture

INTENSE MOISTURE: Formulated with skin-nourishing ingredients, including Rose Water, Camellia Leaf Extract that moisturize and smooth the skin

SAFETY: At wet n wild, we have always cared about the safety of our products which are dermatologically tested

5-in1 Essence Primer: Part makeup primer and part skincare, this essence liquid preps your skin for makeup while also smoothing and conditioning the skin.

Glowy Finish: Whether you wear this primer on its own or as the first step in your makeup routine, you can enjoy a subtle glowy finish.

5 Skin Benefits: This skincare superhero is a dream come true! Prep your skin to be the ideal canvas while also smoothing, conditioning, and balancing the skin. Use it as part of your daily skincare routine right before makeup application.

Ensures makeup lasts longer and works to blur imperfections

Includes Murumuru Seed Butter for excellent moisturizing and nourishing properties

Good for all skin types.

A jelly primer in an innovative bouncy gel texture that glides on beautifully in prep for smooth makeup application and increased staying power

Infused with Glycerin and D-Pathenol to moisturize the skin

Cooling formula calms and refreshes skin

MEGA GLO HIGHLIGHTER: This pressed powder highlighter helps you achieve a luminous glow. Buttery, buildable formula melts onto the skin for a weightless feel & effortlessly blended application.

GLOW AHEAD: Formulated with micro-fine pearls, this highlighter creates a multi-dimensional, light-catching effect while Vitamin E, Murumuru Seed Butter, Shea Butter & Argan Oil work to nourish the skin.

BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match!

MEGA GLO HIGHLIGHTER: This pressed powder highlighter helps you achieve a luminous glow. Buttery, buildable formula melts onto the skin for a weightless feel & effortlessly blended application.

GLOW AHEAD: Formulated with micro-fine pearls, this highlighter creates a multi-dimensional, light-catching effect while Vitamin E, Murumuru Seed Butter, Shea Butter & Argan Oil work to nourish the skin.

BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match!