Best Serum Foundation Primers in 2026

OIL-FREE FACE PRIMER. That creates a smooth makeup base, absorbs quickly and leaves skin feeling smooth and soft.

EFFORTLESS MAKEUP APPLICATION. Forget the #filter, with La Base Pro Face Primer, that “air brushed look” is made possible without the mess or the mechanics.

LANCÔME ELASTO-SMOOTH TECHNOLOGY, this face primer refines skin’s texture and diffuses light. It visibly reduces imperfections and creates a smooth base.

1.0-fluid ounces of Neutrogena Healthy Skin Radiant Booster Primer & Serum with peptides and pearl pigments to boost skin for a healthy and radiant finish

Wear this radiant nourishing facial primer before applying makeup to help prep skin and create a smooth, glowing surface for makeup application

Can also be used alone as a correcting serum to help even skin tone and smooth uneven texture, leaving your face looking and feeling healthier

Plumping Serum and Face Primer: This lightweight, electrolyte-infused gripping primer serum extends wear while providing an instant plump look, keeping foundation and makeup looking fresh, moisturized, replenished, and energized without looking oily

Supercharged Formula: This vegan and cruelty-free formula absorbs quickly, and instantly smooths skin for even application; Infused with 5 electrolytes and vitamins: Hyaluronic Acid, Vitamin E, Pro-Vitamin B5, Magnesium, and Potassium

Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders

Illuminating lightweight primer formulated with rich coconut alkanes & infused with an age-defying serum to smooth the appearance of lines and blur imperfections for a flawless complexion and naturally beautiful radiance

No silicones or dimethicones.

With Certified Organic Ingredients to protect humans, animals and the planet.

Makeup Primer Serum: This lightweight, hydrating water-bases serum preps and primes skin for longer lasting makeup application. Formulated with nourishing Rose Water, Camellia Leaf, and Green Tea Extracts

Prep and Prime: This makeup primer helps blur and soften imperfections and the silky, creamy texture creates the perfect canvas so foundation glides on effortlessly for a luminous, flawless finish

Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match

MINIMISES PORES: Reduce and minimise the appearance of pores with Revolution Pore Blur Primer; This is your answer to a poreless and smoother looking base

CONTAINS VITAMIN E: This primer has antioxidant-rich Vitamin E to help nourish your skin

VEGAN: This serum does not contain any animal derived ingredients

clear jelly primer makeup absorbs to a smooth canvas under foundation and concealer

Cruelty Free

Lightweight

Designed for daily use with or without makeup

Replenishes nutrients to the skin

Minimizes the appearance of pores

Luminous glow: This primer serum hydrates the skin and preps it for makeup while giving you a luminous glow. The lightweight formula feels weightless on the skin and keeps skin nourished and moisturized.

How to wear: dab 3-5 drops onto clean face and massage all over skin. Add more drops as needed for moisture and glow. Wear alone or top with your favorite foundation.

100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

GLOWY VITAMIN C SKIN SOLVE MAKEUP PRIMER prime, blur and brighten skin with our illuminating makeup base that combines the skincare results of a vitamin C serum, and the power of a primer. Help the appearance of uneven texture and skin tone for a dewy, smooth canvas.

SKIN LOVING INGREDIENTS Vitamin C: Helps to brighten and even out skin tone, Kakadu Plum: Powerful source of Vitamin C, Vitamin E: Antioxidant that helps nourish and condition, and Vegan Squalane: Hydrates & helps lock-in moisture

LEAVES SKIN SILKY SMOOTH AND HYDRATED use with or without makeup for revitalized, bright, and radiant skin. Primer cushions skin and creates grip for smooth makeup application. This universal primer melts into all skin tones and is silicone-free.

HIGHLIGHTS: The Skin Perfecting Make-Up Base has an ultra-light, silky texture that smooths easily over the skin. It offers the perfect velvety-smooth base for makeup, making it easier to apply and last longer on the skin. The primer is enriched with vitamin E and a special mineral complex known for its nourishing properties.

FEATURES: Immediately after application, any shiny areas are mattified for an even and balanced complexion. The serum-like formula has a pore-refining effect and perfects the complexion. Special polymers reduce the appearance of wrinkles and fine lines. In addition, the special consistency prevents the skin from drying out. You can perfect your complexion too!

INGREDIENTS: Vitamin E is a powerful antioxidant that protects the skin against radicals, mineral complex is rich in calcium and trace elements and has a special mesh structure that gives it protective properties.

NYX Professional Makeup

Bare with Me

Luminous Tinted Skin Serum

Ideal primer makeup that battles the signs of aging; works immediately and dries within 2-4 minutes

Minimizes the appearance of pores and promotes a more even skin tone; featured in VOGUE magazine

Skin-perfecting primer instantly hydrates and moisturizes for firmer-looking skin; acts as the perfect base for makeup

【Three-in-one facial primer】Contains 3 color-correcting pigments to even out the complexion. Light purple can correct yellowish skin tone, green can neutralize reddish skin, flesh pink can modify dark circles, etc.

【Moisturizing ingredients】This formula is infused with Vitamins, Hyaluronic acid, purslane extract to help boost your complexion and hydrate your skin,control oil, and diminish the appearance of pores and fine lines.

【Invisible Pore】Effectively covers and reduces the appearance of large pores, acne marks, fine lines, and wrinkles for a smoother skin.Corrects dull skin tone, red marks, skin blemishes and imperfections, boosts radiance to leave skin silky smooth.

【Moisturizing ingredients】This formula is infused with Vitamins, Hyaluronic acid, purslane extract to help boost your complexion and hydrate your skin,control oil, and diminish the appearance of pores and fine lines.

【Invisible Pore】Effectively covers and reduces the appearance of large pores, acne marks, fine lines, and wrinkles for a smoother skin.Corrects dull skin tone,skin blemishes and imperfections, boosts radiance to leave skin silky smooth.

【Anti-smudge and Oil Control】Improves your oily appearance and covers & prevents excess sebum for long-lasting makeup for hours and to prevent unnecessary meltdowns.

GORGEOUSLY PREPPED - Fight creasing and the afternoon meltdown with our antioxidant-infused primer packed with skin-loving vitamins and minerals; sets a smooth canvas, diffuses pores, and illuminates providing a super touchable, polished finish.

MOTHER NATURE'S ANTI AGERS - Infused with protective resveratrol, healthy vitamin E, and intensely hydrating aloe, this dewy shimmer primer uses light reflective pigments to give you a healthy, radiant glow.

ALL DAY STAY - Nourishing lotion-serum formula designed to hydrate and restore skin while it boosts the staying power of foundation powder, concealer, blush, bronzer, or highlighter; silicone-free formula is perfect for sensitive skin.

2IN1 SERUM AND PORE PRIMER FACE MAKEUP. Are you getting tired of dealing with your large pores? This pore minimizer for face reduces the appearance of your large pores and fine lines for an even base. It also hydrates and moisturizes your skin.

CRUELTY-FREE FORMULA. Keep your skin fresh and neat! This multi-purpose serum and face primer for makeup has a cruelty-free formula that preps your skin by filling in uneven texture. Its moisture-coated layer protects your skin from irritation before makeup application.

LONG LASTING MAKEUP PRIMER FOR FACE. Experience that glow from within the skin! This primer for oily skin can blend well with your other makeup products without flaking. It also ensures long-lasting wear with a silky-matte finish.

Formulated with TRUCLEAN Avocado & Ceramide Complex + 2% Niacinamide

Avocado acts as a natural moisturizer, provides up to 24 hours of hydration and strengthens skin's natural moisture barrier

Vegan formula free from fragrance, parabens, sulfates, phthalates

DAY SERUM

NATURAL AND ORGANIC

GLOW

FOR A FLAWLESS BASE: A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application thaks to its silky, creamy texture

INTENSE MOISTURE: Formulated with skin-nourishing ingredients, including Rose Water, Camellia Leaf Extract that moisturize and smooth the skin

SAFETY: At wet n wild, we have always cared about the safety of our products which are dermatologically tested

MATTIFYING DROPS: Embrace your own skin, only softer, smoother and more velvety than ever before. Cover FX’s shine-reducing Mattifying Drops instantly absorb oil and decrease the look of pores, leaving skin of all types with a soft-focus matte finish. This versatile product works well alone on bare skin as a smoothing serum. Try blending a drop or two in your skincare and foundations too! Not matter how you use it, velvet skin is just a drop away.

INSTANTLY SHINE-FREE SKIN: Shine-free instantly. Our weightless drops instantly help minimize shine and absorb excess oil for a velvety, matte finish. Use alone or blended with your makeup to mattify. Suitable for all skin types, including dry. Clear finish.

SUITABLE FOR ALL SKIN TYPES: Our matte, oil-absorbing drops are skin-safe and suitable for all skin types, including dry complexions.

SKINCARE & MAKEUP IN ONE - Infused with a patented-Fermented Ginseng Extract and Peptides that promote collagen production for younger-looking skin. Preps your skin for makeup application for the perfect canvas for long-lasting foundation wear.

MULTITASKING PRIMER FOR FLAWLESS COMPLEXION - smooths, brightens, and mattifies the skin to minimize imperfections. Blended with Centella Asiatica to reduce the appearance of fine lines and pores while neutralizing redness for a more even skin tone.

LIGHTWEIGHT FOR SEMI-DEWY FINISH - Weightless and easily absorbed, our silicone-free hybrid primer goes on smoothly without making your skin greasy. Its non-greasy formula hydrates and locks in moisture for radiant skin that glows!

The lightweight, creamy formula goes on clear and is easy to apply with fingers across your whole face. It preps skin to help create a smooth canvas on which foundation can be applied.

Simply Ageless Primer works under foundation to provide continuous hydration and moisturization.

Simply Ageless products reduce the look of wrinkles, age spots & hydrate skin and start with the primer. Flawless everyday makeup with Simply Ageless.

KOREAN MAKEUP PRIMER: Blithe's multitasking INBETWEEN line presents the Makeup Prep. Essence -a Korean primer that preps the skin before applying makeup, hydrates, and evens out the natural skin tone

HYDRATION & SKIN BRIGHTENING: The Essence contains Niacinamide that helps to brighten the skin complexion. The Tomato Leaf extract offers anti-aging and moisturizing benefits that gives the skin a fresh dewy look

SKIN PROTECTION & ENHANCED COLORATION: By using the Amphiphile technology, the film layers help binding moisture to the skin, create a coating that enhances color payoff, and create a skin protecting barrier that repels pollution dust

Deeply Hydrates to Visibly Tighten, Brighten & Plump: Energized with our vitamin complex, this silky serum naturally hydrates and controls oil, giving the skin a dewy, pearlescent finish to incorporate in a daily regimen

Minimizes the Appearance of Pores, Fine Lines & Wrinkles: A rich combination of Vitamins B, E, and C nourish the skin to visibly improve the appearance of enlarged pores, uneven tones, and fine lines

Preps Skin with Vitamins for Longer-lasting Makeup: This unique vitamin-rich essential formula smooths, hydrates, and revitalizes while preparing skin for long-lasting makeup wear

Hyaluronic acid helps to plump and replenish the skin’s moisture level.

Vitamin C helps to protect against environmental stressors and promote elasticity, while boosting skin's radiance and tone.

Vitamin E is packed with antioxidants and helps to soothe, hydrate and nourish the skin.

Illuminating Primer for Face - The Invisible Illumination dewy makeup face primer smooths and hydrates skin for a radiant glow. Makeup applies more evenly and stays fresh and beautiful all day.

Crafted with Hydrating Ingredients - This makeup primer for face is infused with brightening Nordic willowherb, hydrating Nordic algae and Arctic spring water, making it an intensely hydrating face primer. The innovative water-fresh gel texture melts into skin like a lightweight gel serum.

Gel Primer for Dewy Skin - This gel primer for dewy skin primes the complexion for smooth makeup application and leaves the skin feeling refreshed and supple. It hydrates the skin for up to 24 hours, making it an excellent primer for dry skin types, too.

SIMPLIFIED NATURAL BEAUTY - Enjoy this 3 piece makeup kit with all the essential products you'll ever need for a natural look! Our Ultimate Beauty Package will not only simplify your face makeup routine, but it will also provide you with benefits that will nourish and protect your skin.

REVOLUTIONARY - Our self-adjusting (light/medium) color changing foundation makeup goes on white and instantly adjusts to match your skin tone with Color Reveal technology. Now, you'll get the perfect match every time with no guesswork nor dozens of colors to sort through. Our Self Adjusting Foundation's formula also includes SPF 50 to simplify your makeup routine!

FLAWLESS - Our Transformation Primer temporarily fills in your fine lines, wrinkles, and pores to create a makeup-ready surface. The matte makeup primer creates a smooth, even base that can be worn both under foundation and on its own. This face primer is like no other - packed with powerful anti-aging ingredients your skin will thank you for!

REFY’s Face Primer is a hydrating, priming serum with a facial roller that sculpts your face and leaves a healthy glow.

It’s a skincare/ make-up prep hybrid product. The non-stick formula is really lightweight and leaves the skin feeling good and hydrated with a natural radiant finish. It has no pigment, making it suitable for all skin tones.

It is the perfect priming base for makeup as it helps to keep your makeup in place and last longer. The skin beneficial formula helps to moisturise the skin while helping to reduceredness and blemishes.

This ultra-light gel conceals imperfections, fine lines and uneven skin texture for a flawless appearance

contains opalescent light reflectors that diminish lines and leaves a translucent effect on the skin

Antioxidant vitamin A and E seal in moisture, creating the smoothest possible base for foundation