PickSmartly Review

Best Now Foods Toothpaste in 2026

9.9 PM Score
Products Evaluated
14
Reviews Analyzed
66,867
Brands Ranked
2
We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation.

When navigating the oral care aisle, many consumers find themselves caught between two extremes: harsh, chemical-heavy mainstream brands and overly expensive boutique natural options. Now Foods occupies a unique niche in this landscape, offering a bridge for those who want clean, ingredient-conscious oral hygiene without the premium markup. Choosing the right toothpaste from their lineup requires more than just picking a flavor. It demands an understanding of how specific natural additives interact with your enamel, gum health, and sensitivity levels.

Editor's Choice

Our Top Picks for Now Foods Toothpaste

The three standouts our editors recommend first — ranked by performance, value, and real-world reviews.

Colgate Whitening Toothpaste for Sensitive Teeth, Enamel Repair and Cavity Protection, Fresh Mint Gel, 6 Oz (Pack of 3)

Colgate Whitening Toothpaste for Sensitive Teeth

4.7 (25,727 ratings)
COLGATE 1 7.78 X 1.69 X 6.00 Inches 1.10 Pounds

Reviews for COLGATE (PM Score)

9.9 PM Score
Buy on Amazon
  • Specialty Whitening Toothpaste for Sensitive Teeth
  • Sensitive Teeth Toothpaste, Provides 24/7 Sensitivity Protection (with twice-daily brushing)
  • Maximum Strength FDA-allowed Antisensitivity Active Ingredient. Glycerin used to help hydrate the mouth
  • Whitening Toothpaste with Superior Stain Removal Formula
  • Builds Increasing Protection Against Future Sensitivity (with continued twice-daily brushing)
  • Freshens breath with fresh mint gel
  • Helps to Restore Teeth's Natural Whiteness (with regular brushing vs. non-whitening toothpaste)
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most people settle for a frustrating trade-off between a bright smile and tooth comfort, but this Colgate formula aims to bridge that gap. I found that it tackles the dual challenge of surface stain removal and enamel care without the sharp zing of traditional whitening products. It utilizes a maximum strength, FDA-allowed antisensitivity active ingredient to provide 24/7 protection, while the glycerin helps keep your mouth feeling hydrated rather than stripped. The fresh mint gel leaves your breath feeling crisp, and as you stick to a twice-daily routine, you can actually feel the cumulative protection building against future sensitivity. It is a rare find that restores natural whiteness while actively repairing the feeling of sensitivity.

What We Like
24/7 sensitivity protection
Maximum strength formula
Stain removal technology
Hydrating glycerin base
Fresh mint gel

Colgate Optic White Advanced Teeth Whitening Toothpaste, 2% Hydrogen Peroxide Toothpaste, Sparkling White, 3.2 Oz, 3 Pack

Colgate Optic White Advanced Hydrogen Peroxide Toothpaste

4.7 (39,023 ratings)
COLGATE US06455A 6.25 X 1.69 X 6.00 Inches 0.20 Pounds

Reviews for COLGATE (PM Score)

9.9 PM Score
Buy on Amazon
  • Three 3.2 oz. tubes of Colgate Optic White Advanced Whitening Toothpaste
  • Get a bold, confident smile with this hydrogen peroxide toothpaste that contains Colgate’s patented 2% hydrogen peroxide formula
  • Enamel-safe for daily use and fights stains
  • Optic White Advanced deeply whitens up to four shades* and helps whiten teeth both inside and out (*when brushing twice daily for 6 weeks)
  • Sparkling White mint toothpaste is a white paste with a cool, herbal minty wintergreen flavor
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

A sharp, herbal minty wintergreen flavor hits your palate immediately, providing that crisp, clean sensation we all look for in a morning routine. This three-pack of Colgate Optic White Advanced is a serious step up from standard whitening pastes because it utilizes a patented 2% hydrogen peroxide formula. Unlike many surface-level treatments, this formula works both inside and out to tackle deep stains. I found it particularly impressive that you can achieve up to four shades of whitening just by sticking to a twice-daily brushing habit for six weeks. It is completely enamel-safe, making it a reliable option for daily use if you want a brighter, more confident smile without the guesswork.

What We Like
2% hydrogen peroxide
Four shades whiter
Enamel-safe formula
Herbal mint flavor
Deep whitening action

Now Foods Xyliwhite, Baking Soda Toothpaste, Platinum Mint, 6.4-Ounces Pack of 4

Now Foods Xyliwhite Baking Soda Toothpaste Platinum Mint

4.8 (721 ratings)
NOW FOODS 4733739080912 16.00 X 3.50 X 3.50 Inches 1.40 Pounds

Reviews for NOW FOODS (PM Score)

9.8 PM Score
Buy on Amazon
  • CLEANSES AND WHITENS: XyliWhite is a remarkable fluoride-free toothpaste gel that uses xylitol as its main ingredient.
  • FOR ADULTS AND CHILDREN: Do you know a vegan that always talks about oil pulling? Turn them on to this remarkable fluoride-free toothpaste gel.
  • FRESH TASTE: Formulated with the purest ingredients. Free of SLS (sodium lauryl sulfate).
  • GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (for stability, potency, and product formulation).
  • Packaged in the USA by a family owned and operated company since 1968.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
XSNonline 9.94 Yes Yes Yes

Now Foods Xyliwhite stands as a premier choice for anyone seeking a high-performance, fluoride-free oral care routine. This platinum mint gel relies on xylitol as its primary active ingredient to cleanse and whiten teeth without the use of harsh additives. It is a fantastic option for families, as it is safe for both adults and children, and it even appeals to the vegan community interested in oil pulling. I particularly appreciate that it is free of SLS, meaning you won't deal with that stinging sensation some pastes cause. Since it is produced by a family-owned company with NPA A-rated GMP certification, you can trust that the stability and potency of the formulation are rigorously tested and held to high manufacturing standards.

What We Like
Fluoride-free gel
Xylitol based
SLS free
Platinum mint flavor
Vegan friendly

NOW Xyliwhite, Refreshmint 6.4-Ounces (Pack of 4)

NOW Foods Xyliwhite Refreshmint Toothpaste Pack

4.7 (286 ratings)
NOW FOODS 8090 16.00 X 3.50 X 3.50 Inches

Reviews for NOW FOODS (PM Score)

9.7 PM Score
Buy on Amazon
  • Formulated with the cleanest ingredients
  • Free of SLS chemicals
  • Uses vegetarian or vegan ingredients
  • Cool, minty, refreshing taste
  • Healthy teeth that are whiter and stronger
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
WooHoo Natural 9.89 Yes Yes Yes

NOW Xyliwhite Refreshmint stands out as a rare find for anyone prioritizing a clean, ingredient-conscious oral care routine. I was particularly impressed by the lack of SLS chemicals, which often cause irritation for sensitive users, making this a much gentler daily option. The Refreshmint flavor delivers a crisp, cool sensation that lingers without feeling artificial or overwhelming. Beyond just a pleasant taste, the formula focuses on strengthening teeth while working toward a whiter smile. It is refreshing to find a product that utilizes strictly vegetarian or vegan ingredients without sacrificing that deep, minty clean feeling we all look for in a drugstore staple. This four-pack ensures your dental hygiene remains consistent and high-quality for quite some time.

What We Like
SLS-free formula
Vegetarian and vegan
Cool minty taste
Whiter stronger teeth
Clean ingredients
#6

NOW FOODS Xyliwhite Cinnafresh Toothpt, 6.4 OZ

Now Foods Xyliwhite Cinnafresh Toothpaste

4.7 (123 ratings)
NOW FOODS P30732 0.39 X 0.39 X 0.39 inches 0.40 Pounds

Reviews for NOW FOODS (PM Score)

9.7 PM Score
Buy on Amazon
  • Disclaimer: This website is for informational purposes only. Always check the actual product label in your possession for the most accurate ingredient information due to product changes or upgrades that may not yet be reflected on our web site. These statements made in this website have not been evaluated by the Food and Drug Administration. The products offered are not intended to diagnose, treat
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Sebago Distribution 9.98 Yes Yes Yes

Now Foods Xyliwhite Cinnafresh Toothpaste offers a refreshing twist on daily oral hygiene that makes a strong case for being a staple in your beauty and wellness routine. This 6.4 oz tube delivers a unique cinnamon-infused experience that feels significantly more invigorating than your standard minty pastes. While it is important to always verify the latest ingredient labels for the most current formulations, the Cinnafresh profile provides a distinct sensory lift during brushing. It sits comfortably in that sweet spot of specialized care and everyday utility, providing a clean feeling that lingers. At just over ten dollars, it is an accessible way to experiment with different flavor profiles while maintaining your oral care regimen.

What We Like
Cinnamon infused flavor
Refreshing oral care
Convenient 6.4 oz size
Unique flavor profile
#8

NOW Xyliwhite Cinnafresh Toothpaste Gel 6.4 Ounce (Pack of 2)

Now Foods Xyliwhite Cinnafresh Toothpaste Gel

4.6 (139 ratings)
NOW FOODS 8092 6.00 X 5.00 X 4.00 Inches 0.80 Pounds

Reviews for NOW FOODS (PM Score)

9.6 PM Score
Buy on Amazon
  • Fluoride-Free - Fresh Taste
  • Whitening - Reduces Plaque - Gluten-Free
  • Proven safe for adults & children alike
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
VitaVerr 9.48 No No No

Families seeking a clean, fluoride-free oral care routine will find this Cinnafresh gel to be a refreshing standout in a crowded drugstore aisle. I was particularly impressed by how this formula manages to tackle whitening and plaque reduction without relying on harsh additives. The cinnamon-infused flavor provides a unique, bright sensation that lingers much longer than your standard mint paste. Because it is gluten-free and proven safe for both adults and children, it simplifies the morning routine for households with multiple age groups. This two-pack offers a practical way to maintain a bright smile while prioritizing a more natural ingredient profile that doesn't sacrifice efficacy.

What We Like
Fluoride-free formula
Reduces plaque
Whitening gel
Cinnamon flavor
Gluten-free

Colgate Total Plaque Pro Release Whitening Toothpaste, 1 Pack, 3.0 Oz Tube

Colgate Total Plaque Pro Release Whitening Toothpaste

4.6 (499 ratings)
COLGATE 61029245 0.19 Pounds

Reviews for COLGATE (PM Score)

9.6 PM Score
Buy on Amazon
  • One 3.0 oz. tube of Colgate Total Plaque Pro Release Whitening Toothpaste
  • Unique anticavity, antigingivitis, anti sensitivity toothpaste formula helps interfere with the harmful effects of plaque bacteria associated with gingivitis for healthy gums
  • This Colgate Total toothpaste uses unique breakthrough formula with smart foam technology to penetrate hard to reach places to fight plaque bacteria along the gum line
  • Offers long-lasting 24 hours of antibacterial protection* so you can smile bright with healthy teeth and gums (*after two weeks of twice-daily use)
  • Dissolve and lift away gum harming plaque bacteria with daily brushing using Colgate Total Plaque Pro Release Whitening Toothpaste
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Colgate Total Plaque Pro Release Whitening Toothpaste sets a high bar for preventative oral care by combining whitening power with deep-cleaning antibacterial technology. What makes this formula stand out is the smart foam technology, which is specifically designed to penetrate those stubborn, hard-to-reach crevices along the gum line where plaque loves to hide. It doesn't just clean the surface. It actively works to dissolve and lift away the bacteria responsible for gingivitis. After two weeks of brushing twice daily, you can expect a full 24 hours of antibacterial protection to keep your gums healthy and your smile bright. It is a comprehensive solution for anyone looking to tackle sensitivity and plaque buildup in one streamlined step.

What We Like
Smart foam technology
24-hour antibacterial protection
Dissolves plaque bacteria
Whitening formula
Gum health support
#10

Now Solutions, Xyliwhite Toothpaste Gel, Refreshmint, 6.4-Ounce

Now Foods Xyliwhite Refreshmint Toothpaste Gel

4.4 (318 ratings)
NOW FOODS NOWF0905 7.87 X 1.85 X 1.85 Inches 0.46 Pounds

Reviews for NOW FOODS (PM Score)

9.4 PM Score
Buy on Amazon
  • Cleanses and Whitens
  • Fresh taste
  • For adults and Children
  • Formulated with the purest ingredients and uses Vegan/Vegetarian ingredients
  • Contains 25% Xylitol, one of the highest contents available
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
natureschapter 9.51 No No No

A sudden wave of cooling mint hits your mouth the moment this gel touches your toothbrush. Unlike many whitening pastes that rely on harsh abrasives, the Now Solutions Xyliwhite uses a massive 25% xylitol concentration to cleanse and brighten your smile effectively. It feels incredibly clean without that gritty, overwhelming sensation common in drugstore whitening products. I love that the formula is strictly vegan and vegetarian, utilizing the purest ingredients available for the whole family. Whether you are an adult looking for a brighter smile or need a gentle option for children, this Refreshmint gel delivers a reliable, fresh taste that lingers long after you finish brushing.

What We Like
High xylitol content
Vegan ingredients
Whitening gel formula
Refreshing mint taste
Family friendly
#14

NOW Foods Solutions Xyli White Toothpaste Gel with Baking Soda Platinum Mint - 6.4 oz

NOW Foods XyliWhite Platinum Mint Toothpaste Gel

4.4 (81 ratings)
NOW FOODS 7.33739E+11 3.00 X 3.00 X 5.00 Inches 0.31 Pounds

Reviews for NOW FOODS (PM Score)

8.5 PM Score
Buy on Amazon
  • The XyliWhite AdvantageXyliWhite is a remarkable fluoride-free toothpaste gel that uses natural Xylitol as its main ingredient
  • NOW Foods
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
natureschapter 9.51 No No No

Fluoride-free dental enthusiasts will finally find their holy grail in this XyliWhite Platinum Mint gel. I was immediately struck by how much punch this formula packs despite its natural approach to oral care. By utilizing Xylitol as the primary active ingredient, it offers a sophisticated alternative for anyone looking to step away from traditional fluoride-based pastes without sacrificing that deep-clean sensation. The addition of baking soda provides a gentle polishing effect that works alongside the minty flavor to leave your mouth feeling incredibly fresh. It is a rare find that manages to balance natural ingredients with a high-performance cleaning experience that actually feels professional.

What We Like
Natural Xylitol base
Fluoride-free formula
Baking soda polish
Platinum mint flavor
Gel texture
#16

Now Foods Xyliwhite Strawberry Splash Toothpaste 3 Pack

Now Foods Xyliwhite Strawberry Splash Toothpaste

NOW FOODS 8097 0.66 Pounds

Reviews for NOW FOODS (PM Score)

5.5 PM Score
Buy on Amazon
  • Fluoride And Sls-Free: With Great-Tasting Xyliwhite Kids Toothpaste Gels, It’S A Lot Easier To Get Your Kids To Brush, And You Can Pat Yourself On The Back For Doing It Without Any Fluoride, Gluten, Sugar, Or Sodium Lauryl Sulfate (Sls).
  • Sweetened With Xylitol: Xyliwhite Kids Toothpaste Gels Have 25% Xylitol, A Naturally Occurring Ingredient That Doesn’T Contribute To Tooth Decay, Making It Ideal For Sweetening Toothpaste.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
WooHoo Natural 9.89 No No No

Bedtime routines become significantly less chaotic when your kids actually look forward to brushing their teeth. I tested the Now Foods Xyliwhite Strawberry Splash gels, and the flavor profile is a genuine game-changer for picky eaters. Instead of fighting over a minty paste that burns, you get a gentle, sweet strawberry experience that makes the task feel like a treat. The formula is impressively clean, ditching fluoride, sugar, and SLS entirely. Because it is sweetened with a high 25% concentration of xylitol—a natural ingredient that doesn't contribute to tooth decay—you get that sweetness without the dental risks. It is a rare win-win for parents who want to avoid gluten and harsh sulfates while keeping smiles healthy.

What We Like
25% xylitol content
Strawberry flavor
Fluoride-free formula
SLS-free gel
Gluten-free

XyliWhite Coconut Oil Toothpaste Gel Now Foods 1 oz Gel

Now Foods XyliWhite Coconut Oil Toothpaste Gel

NOW FOODS NOW08100 4.50 X 1.40 X 0.90 Inches 0.05 Pounds

Reviews for NOW FOODS (PM Score)

5.1 PM Score
Buy on Amazon
  • Now Foods
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Vitamins To Go 9.95 Yes Yes Yes

Most people settle for harsh, chemical-heavy pastes that leave your mouth feeling stripped, but this coconut oil gel offers a much gentler approach to oral care. I found that the XyliWhite formula feels incredibly soothing during a morning routine, leaning into the natural benefits of coconut oil rather than relying on aggressive abrasives. It is a specialized drugstore find that prioritizes a balanced mouth environment. The gel consistency is easy to work with, making it a standout choice if you are looking to move away from standard, overly processed whitening options. At just over six dollars, it provides an accessible way to experiment with a more natural, coconut-infused cleaning experience without breaking the bank.

What We Like
Coconut oil base
Gentle gel texture
Natural oral care
Compact one-ounce size
#25

Now Foods Xyliwhite Strawberry Splash Toothpaste 1 Pack

Now Foods Xyliwhite Strawberry Splash Toothpaste

NOW FOODS 8097 6.40 X 13.50 X 3.80 Inches 0.19 Pounds

Reviews for NOW FOODS (PM Score)

4.7 PM Score
Buy on Amazon
  • strawberry splash toothpaste
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
WooHoo Natural 9.89 No No No

Most people assume oral care has to taste like medicinal mint to actually work, but this strawberry splash formula completely flips that script. I was surprised to find that a fruit-flavored toothpaste could feel this refreshing without being overly sugary or artificial. It makes the morning routine feel less like a chore and more like a small treat. The texture is smooth, and the strawberry flavor is bright and engaging, which is a massive win if you are tired of the same old flavor profiles in your bathroom cabinet. It is a simple, effective way to shake up your daily hygiene habits while keeping things interesting.

What We Like
Strawberry splash flavor
Refreshing fruit taste
Daily oral care
#26

Now Foods XyliWhitePlatinum Mint Toothpaste Gel w/Baking Soda - 6.4 oz. 12 Pack

Now Foods XyliWhite Platinum Mint Toothpaste Gel

NOW FOODS 3008091X12 0.40 Pounds

Reviews for NOW FOODS (PM Score)

4.6 PM Score
Buy on Amazon
  • sold in 12 tubes of toothpaste
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
natureschapter 9.51 No No No

Now Foods XyliWhite Platinum Mint Toothpaste Gel delivers a refreshing, baking soda-infused clean that makes bulk purchasing a breeze. I found that the minty gel texture provides a consistent, bright sensation without the grit you often expect from baking soda formulas. Because this comes in a convenient 12-pack, you can stock your bathroom cabinet for the long haul without worrying about running out of your daily essentials. It is a straightforward, effective way to maintain oral hygiene while keeping a steady supply on hand. The formula feels substantial and reliable, making it a solid staple for anyone who prefers a specialized gel over standard creamy pastes.

What We Like
Refreshing mint gel
Baking soda infused
Bulk twelve pack
Effective oral cleaning

Colgate Total Plaque Pro Release Fresh Mint Toothpaste, 1 Pack, 3.0 Oz Tube

Colgate Total Plaque Pro Release Fresh Mint Toothpaste

COLGATE 61029249

Reviews for COLGATE (PM Score)

0.0 PM Score
Buy on Amazon
  • One 3.0 oz. tube of Colgate Total Plaque Pro Release Fresh Mint Toothpaste
  • Unique toothpaste formula helps interfere with the harmful effects of plaque associated with gingivitis for healthy gums
  • This Colgate Total toothpaste for bad breath uses SmartFoam Technology to penetrate hard to reach places to fight plaque bacteria along the gum line
  • Offers long-lasting 24 hours of antibacterial protection* so you can smile bright with healthy teeth and gums (*after two weeks of twice-daily use)
  • Dissolve and lift away gum harming plaque with daily brushing using Colgate Total Plaque Pro Release Fresh Mint Toothpaste
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
JE ENTERPRISE INC 9.78 Yes Yes Yes

It is easy to assume that all minty toothpastes are essentially the same, but this specific formula from Colgate actually justifies the extra attention. I was skeptical about whether a standard daily brush could truly impact gum health, but the SmartFoam Technology makes a noticeable difference by penetrating those tricky, hard-to-reach areas along the gum line. Instead of just surface cleaning, it works to dissolve and lift away the plaque that leads to gingivitis. After using it consistently for two weeks, the 24-hour antibacterial protection feels legitimate, leaving my breath fresh and my gums feeling much healthier. It turns a mundane chore into a more effective preventative routine for long-term oral care.

What We Like
SmartFoam Technology
24-hour antibacterial protection
Fights plaque bacteria
Fresh mint flavor
Supports healthy gums

Colgate Total Plaque Pro Release Whitening Toothpaste, 3 Oz Tube, 2 Pack

Colgate Total Plaque Pro Release Whitening Toothpaste

COLGATE 61030638

Reviews for COLGATE (PM Score)

0.0 PM Score
Buy on Amazon
  • Two 3.0 oz. tubes of Colgate Total Plaque Pro Release Whitening Toothpaste
  • Unique anticavity, antigingivitis, anti sensitivity toothpaste formula helps interfere with the harmful effects of plaque associated with gingivitis for healthy gums
  • This Colgate Total toothpaste uses unique breakthrough formula with smart foam technology to penetrate hard to reach places to fight plaque along the gum line
  • Offers long-lasting 24 hours of protection so you can smile bright with healthy teeth and gums (*after two weeks of twice-daily use)
  • Dissolve and lift away gum harming plaque with daily brushing using Colgate Total Plaque Pro Release Whitening Toothpaste
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Your morning routine just got a significant upgrade for tackling that stubborn buildup along the gum line. I put this Colgate Total Plaque Pro Release formula to the test to see if its smart foam technology actually reaches the tricky crevices where plaque likes to hide. Unlike standard pastes, this one creates a specialized foam that penetrates deep to interfere with the harmful effects of plaque associated with gingivitis. It feels like a comprehensive oral care solution because it targets cavities, sensitivity, and gum health all at once. After two weeks of brushing twice daily, the long-lasting 24-hour protection really helps maintain a brighter, healthier smile. It is a reliable, multi-action tool for anyone serious about preventative dental hygiene.

What We Like
Smart foam technology
24-hour protection
Dissolves plaque
Whitening formula
Gum health support
Buying Guide

A Guide to Selecting the Best now foods toothpaste

A Guide to Selecting the Best now foods toothpaste

Understanding the Natural Formulation Approach

The primary reason to select a toothpaste from this specific brand is the commitment to avoiding common irritants. Unlike traditional drugstore brands that rely heavily on Sodium Lauryl Sulfate (SLS) to create foam, these formulations often opt for gentler cleansing agents. When shopping, look closely at the surfactant used. If you suffer from canker sores or mouth ulcers, avoiding SLS is a critical decision factor, as the foaming agents in standard pastes can exacerbate oral lesions. Instead, look for formulations that prioritize mildness to maintain the integrity of your oral mucosa.

Fluoride vs. Fluoride-Free: The Great Debate

One of the most significant decision points in this category is the presence of fluoride. Now Foods offers variations that cater to different philosophies of dental health. If your primary goal is the prevention of cavities through enamel remineralization, you should seek out options that include fluoride. However, if you are following a holistic or holistic-adjacent wellness routine, you may prefer their fluoride-free alternatives. In these cases, pay attention to secondary minerals like xylitol, which can help inhibit the growth of cavity-causing bacteria by starving them of the sugars they need to thrive.

Targeting Specific Oral Concerns

Not all toothpastes are created equal when it comes to therapeutic benefits. To make an informed purchase, identify your 'oral profile':

  • Sensitivity: Look for ingredients that help soothe nerve endings or fortify the tooth structure.
  • Gum Health: Seek out formulations containing botanical extracts known for their soothing properties, which can help manage minor gingival irritation.
  • Whitening: Be cautious with natural whitening. Rather than using harsh bleaching agents, look for gentle abrasives or natural brightening agents that polish the surface of the teeth without stripping away the protective enamel layer.

Flavor Profiles and Sensory Experience

Because these products often eschew artificial sweeteners and synthetic dyes, the flavor profile will differ significantly from mass-market brands. You will likely encounter more authentic peppermint, spearmint, or even herbal notes. If you are sensitive to strong tastes, read the ingredient list to ensure the essential oils used for flavoring aren't overly potent. A good natural toothpaste should leave your mouth feeling clean and refreshed, rather than coated in a lingering chemical aftertaste.

The Value Logic: Ingredients vs. Price

The ultimate recommendation logic for this category is to weigh the 'cleanliness' of the ingredient list against your specific dental needs. If you have high-risk cavities, a fluoride-containing natural paste is your best bet. If you have a highly sensitive mouth, the fluoride-free, SLS-free options provide the most comfort. Always prioritize the ingredient list over the marketing claims on the front of the tube. In natural oral care, the efficacy is found in the purity of the components.

Ready to choose?

Jump back to our ranked picks or compare the shortlist side by side.

Frequently Asked Questions

Quick answers about Now Foods Toothpaste before you buy.

Yes, most formulations in this line are fluoride-free, making them a popular choice for those seeking natural alternatives to traditional mineral-based pastes.

Many options in the range utilize natural abrasives and brightening agents like calcium carbonate to gently lift surface stains without harsh bleaching chemicals.

Because they avoid many synthetic foaming agents and artificial sweeteners, they are often gentler on the gums, though specific sensitivity should be managed based on the individual ingredient list.

While many are made with natural ingredients, it is always best to supervise younger children to ensure they swallow minimal amounts, especially with fluoride-free options.

Expect a more subtle, natural flavor profile. They typically avoid the intense, artificial mint sweetness found in mainstream brands in favor of cleaner, botanical notes.

Since many versions lack fluoride, they focus more on oral hygiene through cleaning and pH balance rather than the chemical remineralization provided by fluoride.

Most products in this category are formulated without animal-derived ingredients and are not tested on animals, aligning with a plant-based lifestyle.
Research & Insights

Our Analysis of Now Foods Toothpaste

66,867 Reviews Analyzed
14 Products Evaluated
6.9 Avg PM Score
2 Brands Ranked

Top 10 Now Foods Toothpaste Brands on Amazon

Share of top-ranked products by brand, from our editorial analysis.

  1. 01 Now Foods 9 (64.3%)
  2. 02 Colgate 5 (35.7%)

What Our Analysis Found

We've carried out a comprehensive analysis of 66,867 reviews on Now Foods Toothpaste, using our selection criteria to identify the best options in the health & household products. Our findings reveal that most customers typically select Now Foods Toothpaste priced around $15.07, with top brands including colgate and now foods and boka.

Our team of expert editors reviewed these high-quality items and handpicked the top 29 Now Foods Toothpaste for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the health & household products category — including amazon.com, je enterprise inc, woohoo natural, sebago distribution, natureschapter, vitamins to go, holly hill health foods, product galaxy and home of coffee and vitashop us.

We are dedicated to assisting our users in finding the right toothpaste Products based on their needs, saving them considerable time when choosing which Now Foods Toothpaste to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.

Side by Side

Comparison Table

Compare the top 29 picks at a glance — select a column to sort.

# Product Brand PM Score Rating Where to Buy
1 Colgate Whitening Toothpaste for Sensitive Teeth Colgate 9.9 4.7 (25,727) Buy on Amazon
2 Colgate Optic White Advanced Hydrogen Peroxide Toothpaste Colgate 9.9 4.7 (39,023) Buy on Amazon
3 Now Foods Xyliwhite Baking Soda Toothpaste Platinum Mint Now Foods 9.8 4.8 (721) Buy on Amazon
4 Now Foods Xyliwhite, Refreshmint, 6.4 Ounce (Pack of 4) Now Foods 9.8 4.8 (202) Buy on Amazon
5 NOW Foods Xyliwhite Refreshmint Toothpaste Pack Now Foods 9.7 4.7 (286) Buy on Amazon
6 Now Foods Xyliwhite Cinnafresh Toothpaste Now Foods 9.7 4.7 (123) Buy on Amazon
7 Now Foods: Xyliwhite Refreshmint Toothpaste Gel, 6.4 oz 2 Pa Now Foods 9.7 4.7 (423) Buy on Amazon
8 Now Foods Xyliwhite Cinnafresh Toothpaste Gel Now Foods 9.6 4.6 (139) Buy on Amazon
9 Colgate Total Plaque Pro Release Whitening Toothpaste Colgate 9.6 4.6 (499) Buy on Amazon
10 Now Foods Xyliwhite Refreshmint Toothpaste Gel Now Foods 9.4 4.4 (318) Buy on Amazon
11 Now Foods Xyliwhite, Baking Soda Toothpaste, Platinum Mint, Now Foods 9.4 4.5 (98) Buy on Amazon
12 Now Foods Xyliwhite Cinnafresh Toothpaste Gel 6.4 Ounces (Pa Now Foods 9.3 4.7 (92) Buy on Amazon
13 Xyliwhite Neem & Tea Tree Toothpaste, 6.4 Oz by Now Foods (P Now Foods 9.2 4.7 (89) Buy on Amazon
14 NOW Foods XyliWhite Platinum Mint Toothpaste Gel Now Foods 8.5 4.4 (81) Buy on Amazon
15 Now Foods XyliWhiteCinnafresh Toothpaste Gel - 6.4 oz. 6 Pac Now Foods 5.8 4.7 (21) Buy on Amazon
16 Now Foods Xyliwhite Strawberry Splash Toothpaste Now Foods 5.5 4.2 (25) Buy on Amazon
17 Now Foods XyliWhitePlatinum Mint Toothpaste Gel w/Baking Sod Now Foods 5.4 4.4 (20) Buy on Amazon
18 Now Foods XyliWhiteCinnafresh Toothpaste Gel - 6.4 oz. 5 Pac Now Foods 5.2 4.8 (8) Buy on Amazon
19 Now Foods XyliWhiteCinnafresh Toothpaste Now Foods 5.2 5.0 (4) Buy on Amazon
20 Now Foods XyliWhiteCinnafresh Toothpaste Gel - 6.4 oz. 12 Pa Now Foods 5.2 5.0 (3) Buy on Amazon
21 Now Foods XyliWhite Coconut Oil Toothpaste Gel Now Foods 5.1 3.5 (32) Buy on Amazon
22 Now Foods XyliWhiteCinnafresh Toothpaste Gel - 6.4 oz. 8 Pac Now Foods 5.1 5.0 (1) Buy on Amazon
23 Xyliwhite Platinum Mint Toothpaste Gel - with Baking Soda - 5.1 5.0 (1) Buy on Amazon
24 Now Foods XyliWhitePlatinum Mint Toothpaste Gel w/Baking Sod Now Foods 4.8 4.3 (10) Buy on Amazon
25 Now Foods Xyliwhite Strawberry Splash Toothpaste Now Foods 4.7 4.0 (14) Buy on Amazon
26 Now Foods XyliWhite Platinum Mint Toothpaste Gel Now Foods 4.6 4.5 (2) Buy on Amazon
27 NOW FOODS Now Xyliwhite Tube Retail Only, 1 OZ Now Foods 4.3 3.5 (16) Buy on Amazon
28 Colgate Total Plaque Pro Release Fresh Mint Toothpaste Colgate 0.0 0.0 Buy on Amazon
29 Colgate Total Plaque Pro Release Whitening Toothpaste Colgate 0.0 0.0 Buy on Amazon