Best Pattern in 2026

PATTERN's bestseller, the Leave-In Conditioner features a blend of oils, biotin and honey to help detangle, seal in moisture, and prevent unwanted frizz while giving soft curl pattern definition. A refreshing and restoring treatment for curls and coils.

A Leave-In Conditioner that seals in moisture, helps detangle and adds extra hydration while giving soft curl pattern definition.

Seals in moisture before or after styling. Great as a moisture-rich detangler. Works great under styling products such as gels or creams.

PATTERN's bestseller, the Leave-In Conditioner features a blend of oils, biotin and honey to help detangle, seal in moisture, and prevent unwanted frizz while giving soft curl pattern definition. A refreshing and restoring treatment for curls and coils.

A Leave-In Conditioner that seals in moisture, helps detangle and adds extra hydration while giving soft curl pattern definition.

Seals in moisture before or after styling. Great as a moisture-rich detangler. Works great under styling products such as gels or creams.

Combs, brushes, and swirls your baby hairs into place

Convenient three-in-one tool

Strong vegan bristles

PATTERN's bestseller, the Leave-In Conditioner features a blend of oils, biotin and honey to help detangle, seal in moisture, and prevent unwanted frizz while giving soft curl pattern definition. A refreshing and restoring treatment for curls and coils.

A Leave-In Conditioner that seals in moisture, helps detangle and adds extra hydration while giving soft curl pattern definition.

Seals in moisture before or after styling. Great as a moisture-rich detangler. Works great under styling products such as gels or creams.

Great for tight textures (4A-4C)

Rich & smooth formula penetrates all hair types to soften & hydrate

Works well for low porosity hair types

Great for tight textures (4A-4C)

Rich & smooth formula penetrates all hair types to soften & hydrate

Works well for low porosity hair types

Ideal for coily and curly hair needing moisture, slippage and curl definition.

Great for hydrating dry hair, nourishing low to normal porosity curls, and defining without weighing down. Infused with Jojoba and Oilive Oil.

Great for 3B-4C curls, offering slip, softness, curl definition and hydration.

Boosted with 10 nourishing oils & infused with Biotin, our creamy, gentle Hydration Shampoo cleanses curls, scalp & removes buildup.

A creamy, gentle hydrating shampoo that softly lathers to cleanse your hair and scalp removing build-up and dirt without stripping away moisture.

Cleanses your Hair & Scalp, removing buildup and dirt without stripping away moisture. Hair is left feeling healthy and hydrated .

Softens and strengthens

Serves as a great co-wash or daily conditioner that won't weigh down curls

Fortifies while providing slippage for detangling

Great for coily textures

Very rich, buttery thick formula that gives a ton of moisture

Works well for high-porosity hair types

Softens and strengthens

Serves as a great co-wash or daily conditioner that won't weigh down curls

Fortifies while providing slippage for detangling

Great for clumping curls & creating definition

Built with premium features & a sleek, comfortable handle design

Gently detangles curls, coils & tight textures

Heavy-duty yet kind on delicate strands

Designed to detangle & section curls, coils & tight textures

Encourages volume & separation when fluffing out dry hair

Great for coily textures

Very rich, buttery thick formula that gives a ton of moisture

Works well for high-porosity hair types

Serves as a great co-wash or daily conditioner that won't weigh down curls

Softens & Strengthen

Infused with Coconut Oil, Irish Moss & Biotin to fortify while providing slippage

Travel-friendly size

Works well on wet or dry hair

Wide set prongs

The lightweight and slippy Styling Custard makes styling easier for kids and adults

Provides hydrated hold, definition, and shine

Perfect for wet or dry ponytails, braid-outs, twist-outs, and bantu knots

superior moisture

Great for twist-outs

Shea butter, cacay oil

Provides touchable hold & superior moisture penetration

Great for twist outs, braid outs, bantu knots, wash-&-gos & more

Shea Butter, Cacay Oil & Sweet Almond Oil nourish the hair to promote hair retention by preventing breakage or damage

Contains Aloe Vera Leaf Juice, Coconut Oil & Honey for healthy & hydrated hair

Cleanses your hair & scalp to remove build-up & dirt without stripping away moisture

Moisturizing formula for curls, coils & tight textures

Contains Rice Water Ferment & Moringa Seed Extract to replenish & pamper curls

Formulated to Strengthen & Soften

Color-safe

Provides defined, bouncy & juicy curls looking for medium hold

A favorite for wash-&-gos

Nourishes with Aloe Vera, Coconut Oil & Cacay Oil.

Refreshes & reactivates curls

Protects hair from environmental stressors

Quenches thirsty curls with essential nutrients

Prevents breakage and fights hair fall

Maintains moisture balance

Nourishes hair in transition from protective styles or chemical treatments

An ultra-light mousse that defines curls while delivering weightless volume and touchable hold—perfect for both wash-and-gos and protective styles.

Gives finger waves, finger coils, wash-and-go styles, and protective styles abundant volume and shine.

Crafted from Marshmallow Root and Castor Oil to maintain softness and smoothness.

Hydration Shampoo: Massage vigorously into scalp & wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Follow with your preferred PATTERN conditioner. Avoid contact with eyes. If contact occurs, rinse well with water.

Hydration Shampoo contains Aloe Vera Leaf Juice, Coconut Oil & Honey for healthy & hydrated hair

Hydration Shampoo cleanses your hair & scalp to remove build-up & dirt without stripping away moisture

Eliminate frizz, detangle, and restore shine with this excellent nourishing treatment and UV protectant that can be used alone or as a restorative styling product. Utilize natural extracts such as:

Vitamin C: An antioxidant that defends hair’s natural strength and beauty

Linseed Extract: Soothes scalp and leaves hair soft and full bodied

It is formulated with olaplex bond building chemistry

It restores internal strength and moisture levels to add incredible shine and manageability

It is recommended for all hair types

A multitasking hair treatment infused with argan oil to promote a healthier look and feel. Use as a styling routine foundation or to refresh second-day strands

Conditions, smooths frizz and flyaways, detangles, and boosts shine by up to 118%.*