Best Theorie in 2026

LUXURIOUS SCENT | An understated composition of luminous jasmine and tart rhubarb with the freshness of green tea and bergamot.

PREMIUM NATURAL INGREDIENTS | Nutrient-rich argan and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness and shine.

MAKES A GREAT GIFT | Whether you're looking to spoil yourself, or the men and women in your life, the best gifts are often the little everyday luxuries we don't think to treat ourselves to. Our prestige line of products for hair and body are equal parts pampering and practical. Gift an indulgence they'll actually use!

LUXURIOUS SCENT | Our most beloved haircare scent, Amber Rose, now formulated for the body. Captivate with a dusky bouquet of rose, lily, and jasmine over a smoldering heart of amber.

SKIN NOURISHING FORMULATION | Crafted with a lavish cocktail of botanicals that combined to offer skin unparalleled hydration, nourishment, and anti-aging benefit. Skin care for the body!

COUTURE CLEANSE | Part scrub. Part cleanser. Part moisturizer. Part personal fragrance! The Nourishing Scrub combines natural pumice , plant derived cleansing agents, hydration and vitamin rich oils and extracts, with the delicate romance of the Amber Rose scent for an immersive experience.

FAN FAVORITE | A hero product, with a cult following! Rich hydration infused with micro-particles gently buff to reveal radiant skin without scraping. Experience the product with 40k+ Glam Bag fans!

DISTINCTIVE SCENT | Shimmering notes of tangerine and bergamot fuse with earthy cedar and sweet vanilla in one of our most celebrated unisex fragrance compositions

"PREMIUM NATURAL INGREDIENTS | Japanese binchō-tan white charcoal, Bamboo extract, Sesame oil, Sage essential oil, and Theorie’s Amino Complex nourish and detoxify "

BENEFITS: This Helichrysum & Plum Conditioner delivers extreme moisture and correct chemical damage hair while leaving behind a magnificent shine; detangles and hydrates.

INDICATION: For dry, brittle or overprocessed hair.

COLOR SAFE FORMULA: Safe for color and Keratin treated hair.

BENEFITS: Theorie: Sage - Helichrysum & Plum Enrichs and Soothes. Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color and chemical treatments. Rich in omega-6 fatty acids, grape-seed and plum-seed oils moisturize and add shine, as ginkgo biloba extract and keratin both work to restore fried strands.

INDICATION: For Dry and Over-Processed Hair.

COLOR SAFE FORMULA: Protects color and Keratin treated hair.

SUBTLE FRAGRANCE | Green Tea, Rhubarb, Jasmine and Bergamot blend for a delicate scent that's fresh and relaxing

BENEFIT | Vitamin-enriched to provide intense moisture and rejuvenation while working to reconstruct damage and prevent further decline in hair health while gently cleansing and removing impurities

PREMIUM NATURAL INGREDIENTS | Argan Oil, Sage Oil, Grape Seed Oil and Vitamin E restore dry and damaged hair to vitality. Fatty-acids and Frankincense Oil rejuvenate tresses and return softness and luster

CHARCOAL absorbs impurities and purifies the skin.

JOJOBA OIL has anti-inflammatory properties that help to reduce redness caused by drying and keep skin calm with moisturizing vitamins E and B.

SWEET ALMOND OIL, which is chockful of fatty acids, vitamin E and vitamin A, helps skin retain moisture and alleviates dryness.

<b>BENEFITS:</b> The Marula & Argan Oil Soothing Conditioner is an exclusive formulation that returns indulgent moisture and silkiness to dry, coarse cuticles and split ends. This formula is free of parabens, phthalates and other harsh additives.

<b>INDICATION:</b> For Severely Damaged, Unresponsive Hair. Safe for color and Keratin treated hair.

<b>SCENT:</b> Notes of herbal green tea and citrusy bergamot blend with luscious jasmine, sultry amber and fresh cypress.

BENEFITS: Monoi & Buriti Glossing Shampoo Hydrates coarse and dry hair with this shine-inducing formula. Theorie Sage products are free of parabens, phthalates and other harsh additives, for professional results use daily paired Monoi & Buriti Glossing Conditioner.

INDICATION: For Coarse and Dry Hair.

COLOR SAFE FORMULA: Protects color and Keratin treated hair.

BENEFITS: Brightens and restores beautiful natural tones to blonde and silver hair. Seals pores and reverses damage, grapeseed oil and helichrysum extract to revitalize hair texture, smooth away frizz, and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling healthy radiance.

INDICATION: For blonde and silver hair.

COLOR SAFE FORMULA: Safe for color and Keratin treated hair.

DISTINCTIVE SCENT | A bloom-forward bouquet of rose, jasmine, and lily over a smoldering heart of rich amber. Floral complexity meets golden warmth in one of our most irresistible scents.

PREMIUM NATURAL INGREDIENTS | Rose flower extract, Sage essential oil, and Theorie’s Amino Complex refresh strands and protect hair from the damaging effects of free radicals and UV rays.

MAKES A GREAT GIFT | Whether you're looking to spoil yourself, or the men and women in your life, the best gifts are often the little everyday luxuries we don't think to treat ourselves to. Our prestige line of products for hair and body are equal parts pampering and practical. Gift an indulgence they'll actually use!

CHARCOAL absorbs impurities and purifies the skin.

JOJOBA OIL has anti-inflammatory properties that help to reduce redness caused by drying and keep skin calm with moisturizing vitamins E and B.

SWEET ALMOND OIL, which is chockful of fatty acids, vitamin E and vitamin A, helps skin retain moisture and alleviates dryness.

<b>BENEFITS:</b> Monoi & Buriti Glossing Shampoo Hydrates coarse and dry hair with this shine-inducing formula. Theorie Sage products are free of parabens, phthalates and other harsh additives, for professional results use daily paired Monoi & Buriti Glossing Conditioner.

<b>INDICATION:</b> For Coarse and Dry Hair.

<b>COLOR SAFE FORMULA:</b> Protects color and Keratin treated hair.

BENEFITS: The Marula & Argan Oil Soothing Conditioner is an exclusive formulation that returns indulgent moisture and silkiness to dry, coarse cuticles and split ends. This formula is free of parabens, phthalates and other harsh additives.

INDICATION: For Severely Damaged, Unresponsive Hair. Safe for color and Keratin treated hair.

NATURAL INGREDIENTS: Sclerocarya Birrea Seed Oil, Argania Spinosa Kernel Oil, Salvia Officinalis Oil Extract

Color Safe Shampoo: THEORIE green tea shampoo pairs the antioxidant-rich properties of green tea with the soothing effects of bamboo extract for a cleanse that's invigorating yet gentle, making this a wonderful shampoo for color treated hair

Repair and Rejuvenate: Green tea and bamboo are expertly blended to promote healthy blood circulation to the scalp in this nourishing shampoo for dry hair. Repair and rejuvenate follicles from the base with a gentle product that is free of parabens, phthalates and other harsh additives

Hydrating Shampoo for Dry Scalp: Healthy hair begins at the scalp. With a hydrating blend of Bamboo extract, Green tea extract, Ginkgo biloba leaf extract, Sage essential oil, and Grape-seed oil THEORIE's Green Tea & Bamboo formula imbues the scalp with superior hydration making it an excellent shampoo for dry scalp

SUBTLE FRAGRANCE | Green Tea, Rhubarb, Jasmine and Bergamot blend for a delicate scent that's fresh and relaxing

BENEFIT | Vitamin-enriched to provide intense moisture and rejuvenation while working to reconstruct damage and prevent further decline in hair health while gently cleansing and removing impurities

"PREMIUM NATURAL INGREDIENTS | Argan Oil, Sage Oil, Grape Seed Oil and Vitamin E restore dry and damaged hair to vitality. Fatty-acids and Frankincense Oil rejuvenate tresses and return softness and luster"

<b>BENEFITS:</b> The Green Tea & Bamboo Energizing Shampoo Restores damaged hair with this invigorating blend of antioxidant-rich green tea and bamboo. Theorie Sage products are free of parabens, phthalates and other harsh additives.

<b>INDICATION:</b> For Damaged and Dull Hair.

<b>COLOR SAFE FORMULA:</b> Protects color and Keratin treated hair.

DISTINCTIVE FRAGRANCE | A delicate floral melange of roses and pink carnation paired crisp bergamot, followed by rich notes of cedar and sandalwood

BENEFIT | Restores moisture and imparts nourishment for hair is manageable and healthy

PREMIUM NATURAL INGREDIENTS: Marula Oil, Sea Buckthorn Oil, Sage Oil, Argan Oil, Sea Buckthorn Oil, and Grape Seed Oil impart lush hydration to tired tresses

BENEFITS: The Green Sea Kelp & Mint - Purifying Shampoo removes excess oil and buildup from all hair types. Theorie Sage products are free of parabens, phthalates and other harsh additives, for professional results use daily paired with Green Sea Kelp & Mint - Purifying Conditioner.

INDICATION: For All Hair Types.

COLOR SAFE FORMULA: Protects color and Keratin treated hair.

DISTINCTIVE SCENT | A bloom-forward bouquet of rose, jasmine, and lily over a smoldering heart of rich amber. Floral complexity meets golden warmth in one of our most irresistible scents

PREMIUM NATURAL INGREDIENTS | Rose flower extract, Sage essential oil, and Theorie’s Amino Complex refresh strands and protect hair from the damaging effects of free radicals and UV rays

MAKES A GREAT GIFT | Whether you're looking to spoil yourself, or the men and women in your life, the best gifts are often the little everyday luxuries we don't think to treat ourselves to. Our prestige line of products for hair and body are equal parts pampering and practical. Gift an indulgence they'll actually use!

DISTINCTIVE FRAGRANCE | A delicate floral melange of roses and pink carnation paired crisp bergamot, followed by rich notes of cedar and sandalwood

BENEFIT | Restores moisture and imparts nourishment for hair is manageable and healthy

PREMIUM NATURAL INGREDIENTS: Marula Oil, Sage Oil, Argan Oil, Sea Buckthorn Oil, and Grape Seed Oil impart lush hydration to tired tresses

BENEFITS:Theorie: Sage - Marula & Argan Oil Soothing Shampoo rejuvenates and moisturizes

INDICATION: For Over-Processed and Distressed Hair.

COLOR SAFE FORMULA: Protects color and Keratin treated hair.

NOURISHING FORMULATION | Enriched with healing botanicals Moringa, Argan Oil, and Grape Seed Oil, as well as Antioxidant Vitamin E and nutrient-dense fatty acids to restore softness, luster, and strength to even the most brittle, color treated, or keratin treated hair. Japanese binchō-tan white charcoal gently absorbs impurities, removing excess oils and product buildup from strands to restore hair's natural vitality. For professional results, enjoy with THEORIE's Charcoal and Bamboo Conditioner

DISTINCTIVE SCENT | Shimmering notes of tangerine and bergamot fuse with earthy cedar and sweet vanilla in one of our most celebrated unisex fragrance compositions

PREMIUM NATURAL INGREDIENTS | Japanese binchō-tan white charcoal, Bamboo extract, Sesame oil, Sage essential oil, and Theorie’s Amino Complex nourish and detoxify

CLEAN BEAUTY | Luxurious formulations free from fragrance, synthetic dyes, sulfates, parabens, and phthalates. Suited for clean beauty enthusiasts and those with eczema, psoriasis and other skin concerns

SOOTHING ALOE VERA BASE | Formulated for calming hydration, the Pure Collection was uniquely formulated with a base of aloe vera instead of the water used in traditional products

NOURISHING BOTANICALS | Enriched with healing Argan Oil, Marula Oil, Vitamins E & C and Jojoba Oil our hypoallergenic collection of products soothe skin and promote glowing health

<b>BENEFITS:</b> Monoi & Buriti Glossing Conditioner Hydrates coarse and dry hair with this shine-inducing formula. Theorie Sage products are free of parabens, phthalates and other harsh additives.

<b>INDICATION:</b> Coarse and Dry Hair

<b>COLOR SAFE FORMULA:</b> Protects color and Keratin treated hair.

NOURISHING FORMULATION | Enriched with healing botanicals Moringa, Argan Oil, and Grape Seed Oil, as well as Antioxidant Vitamin E and nutrient-dense fatty acids to restore softness, luster, and strength to even the most brittle, color treated, or keratin treated hair. Japanese binchō-tan white charcoal gently absorbs impurities, removing excess oils and product buildup from strands to restore hair's natural vitality. For professional results, enjoy with THEORIE's Charcoal and Bamboo Shampoo

DISTINCTIVE SCENT | Shimmering notes of tangerine and bergamot fuse with earthy cedar and sweet vanilla in one of our most celebrated unisex fragrance compositions

PREMIUM NATURAL INGREDIENTS | Japanese binchō-tan white charcoal, Bamboo extract, Sesame oil, Sage essential oil, and Theorie’s Amino Complex nourish and detoxify

<b>BENEFITS:</b> Monoi & Buriti Glossing Conditioner Hydrates coarse and dry hair with this shine-inducing formula. Theorie Sage products are free of parabens, phthalates and other harsh additives.

<b>INDICATION:</b> Coarse and Dry Hair

<b>COLOR SAFE FORMULA:</b> Protects color and Keratin treated hair.

BENEFITS: Brightens and restores beautiful natural tones to blonde and silver hair. Hair is stronger, smoother and full of dazzling healthy radiance

INDICATION: For blonde and silver hair

COLOR SAFE FORMULA: Safe for color and Keratin treated hair

BENEFITS: The Green Sea Kelp & Mint - Purifying Conditioner removes excess oil and buildup from all hair types. Theorie Sage products are free of parabens, phthalates and other harsh additives, for professional results use daily paired with Green Sea Kelp & Mint - Purifying Shampoo.

INDICATION: For All Hair Types.

COLOR SAFE FORMULA: Protects color and Keratin treated hair.

CLEAN BEAUTY | Luxurious formulations free from fragrance, synthetic dyes, sulfates, parabens, and phthalates. Suited for clean beauty enthusiasts and those with eczema, psoriasis and other skin concerns

SOOTHING ALOE VERA BASE | Formulated for calming hydration, the Pure Collection was uniquely formulated with a base of aloe vera instead of the water used in traditional products

SKIN NOURISHING BOTANICALS | Enriched with healing Argan Oil, Marula Oil, Vitamins E & C and Jojoba Oil our hypoallergenic collection of products soothe skin and promote glowing health