PickSmartly Review

Best Highlighted Shampoo in 2026

9.9 PM Score
Products Evaluated
104
Reviews Analyzed
569,355
Brands Ranked
10
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Maintaining the vibrancy of hair highlights requires a specialized approach to cleansing. When you undergo a lightening process, the hair cuticle is lifted to allow pigment to enter, which often leaves the strands more porous and susceptible to moisture loss. Standard shampoos, particularly those containing harsh sulfates, can strip away both your natural oils and the expensive salon color you've just invested in. A dedicated highlighted shampoo is engineered to stabilize the cuticle and preserve tonal integrity, ensuring your blonde, caramel, or sun-kissed streaks don't turn brassy or dull after just a few washes.

Editor's Choice

Our Top Picks for Highlighted Shampoo

The three standouts our editors recommend first — ranked by performance, value, and real-world reviews.

BIOLAGE Color Last Shampoo | Color Safe Shampoo | Helps Protect Hair & Maintain Vibrant Color | For Color-Treated Hair | Paraben & Silicone-Free | Veg...

BIOLAGE Color Last Protective Shampoo

4.7 (33,084 ratings)
BIOLAGE 884486151537 3.15 X 3.15 X 9.76 Inches 2.20 Pounds

Reviews for BIOLAGE (PM Score)

9.9 PM Score
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  • Color Safe Shampoo: Low pH shampoo for color-treated hair helps prolong color vibrancy. Gently cleanses to prevent unnecessary stripping of color. Suitable for color-treated or natural hair. Paraben free
  • Benefits: Inspired by nature's orchid, Color Last helps maintain the color, depth, tone and shine for vivid color-treated hair. Gives hair salon-vibrant color for up to 9 weeks when using the system
  • Additional Benefits: A professional inspired hair treatment to help protect hair balance moisture and even out the hairs surface for saturated shiny vibrant color that stays radiant for weeks
  • Suggested Use: Apply to wet hair and lather with a massaging motion. We recommend that you pair Color Last Shampoo with Color Last Conditioner to help maintain your color-treated hair.
  • Color Last Collection: Color Last system of Shampoo and Conditioner, nourishes and protects to help maintain the shine of color-treated hair. Color last Shampoo with low pH prolongs color vibrancy.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Color-treated hair demands a specialized defense system, and BIOLAGE Color Last Shampoo delivers exactly that by prioritizing pigment longevity. This low pH formula acts as a gentle shield, cleaninges your strands without the aggressive stripping that usually leads to premature fading. I was particularly impressed by how it utilizes orchid-inspired ingredients to smooth the hair surface, which helps catch the light for a much more saturated, salon-quality shine. It feels like a professional treatment right in your shower, working to balance moisture while keeping tones deep and vibrant. While it works beautifully on its own, pairing it with the matching conditioner is the real secret to maintaining that radiant, vivid look for up to nine weeks.

What We Like
Low pH formula
Orchid-inspired ingredients
Prolongs color vibrancy
Paraben and silicone-free
Vegan formula

Olaplex No.4 Bond Maintenance Shampoo, 8.5 Fl Oz

Olaplex No. 4 Bond Maintenance Shampoo

4.7 (62,873 ratings)
OLAPLEX 20140616 5.20 X 2.20 X 2.20 Inches 0.55 Pounds

Reviews for OLAPLEX (PM Score)

9.9 PM Score
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  • It is formulated with olaplex bond building chemistry
  • It restores internal strength and moisture levels to add incredible shine and manageability
  • It is recommended for all hair types
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Chemical processing and heat styling often leave hair feeling brittle and structurally compromised, but this shampoo targets that damage at a molecular level. Instead of just coating the surface with heavy silicones, it utilizes Olaplex's signature bond-building chemistry to actually restore internal strength. During my testing, the most noticeable change was how it managed to replenish moisture levels without weighing the strands down. It transforms dull, unmanageable hair into something that boasts incredible shine and much easier detangling. Since it is formulated to be safe for all hair types, it acts as a versatile foundational step for anyone looking to repair their hair's integrity through a daily wash routine.

What We Like
Bond building chemistry
Restores internal strength
Adds incredible shine
Improves manageability
Moisture restoring

Redken Color Extend Blondage Color Depositing Purple Shampoo | For Blonde Hair | Neutralizes Brassy Tones In Blonde Hair | With Salicylic Acid | 10.1...

Redken Color Extend Blondage Purple Shampoo

4.6 (11,551 ratings)
REDKEN P1999000 2.19 X 2.56 X 6.25 Inches 0.66 Pounds

Reviews for REDKEN (PM Score)

9.9 PM Score
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  • Redken Color Extend Blondage Color Depositing Purple Shampoo is a professional salon shampoo for color treated or chemically treated hair. Neutralizes brassy, yellow and orange undertones.
  • With purple pigments to instantly tone, strengthen and moisture blonde, bleached, and color treated hair. Helps with color retention, anti-fade protection and maximizes color vibrancy for a cooler blonde result.
  • Cleanses, strengthens and adds softness. Contains salicylic acid to strengthen and repair blonde hair from the core and pure violet pigments to remove unwanted brassiness and leave blonde hair color cool and bright.
  • Anti-Brass ultra-pigmented purple formula with wheat protein, amino acids and glycerin to ensure brighter, cooler blonde hair color. Purple toning formula helps color correct and neutralize unwanted yellow undertones for brassiest blonde hair color.
  • Nourishes, increases smoothness and shine, deeply conditions, and strengthens blonde hair for less breakage.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most purple shampoos leave your hair feeling like straw, but this professional formula actually prioritizes hair health alongside color correction. Redken Color Extend Blondage uses a high-pigment violet base to instantly neutralize those stubborn yellow and orange undertones that plague bleached hair. What sets this apart is the inclusion of salicylic acid, wheat protein, and amino acids, which work to repair and strengthen the hair core rather than just coating the surface. Instead of just masking brassiness, it deeply conditions and adds a layer of smoothness and shine. It is a rare find that manages to provide intense anti-fade protection and color vibrancy while simultaneously reducing breakage through much-needed moisture and glycerin.

What We Like
Neutralizes brassy tones
Strengthens with salicylic acid
Deeply conditions hair
Adds intense shine
Prevents color fading

MATRIX Total Results Brass Off Color Depositing Blue Shampoo | Refreshes Hair & Neutralizes Brassy Tones in Lightened Brunettes | For Color Treated Ha...

MATRIX Brass Off Blue Toning Shampoo

4.5 (28,537 ratings)
MATRIX E2235902 1.95 X 1.95 X 8.16 Inches 0.68 Pounds

Reviews for MATRIX (PM Score)

9.9 PM Score
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  • Anti Brass Toning Blue Shampoo: Brass Off shampoo neutralizes unwanted orange undertones in dark blondes and brunettes across multiple levels who lighten their hair for a refreshed cool-toned color
  • Multi-Tasking Properties: Professional toning shampoo deposits blue-violet pigments to neutralize and reduce brass and red tones while cleansing hair without stripping color and hydrating hair
  • Key Benefits: Nourishing shampoo suitable for both color treated and natural hair to enhance, restore, boost cool tones, cleanse and nourish dark blonde, brunette and highlighted hair or natural hair
  • Brass Off Collection: When used as part of a regimen, Brass Off shampoo and neutralization mask work to tone brassy, orange-toned hair in a single wash. Conditioner used to moisuturize inbetween salon
  • Suggested Use: Wearing suitable gloves, apply to wet hair, lather and rinse well. Follow with Brass Off conditioner. For boosted results, leave shampoo on for 2-3 mins and use shampoo every other day
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

MATRIX Brass Off is the definitive solution for brunettes fighting the inevitable slide into orange undertones. Instead of just cleaning your hair, this professional-grade formula acts as a color corrector by depositing targeted blue-violet pigments that neutralize brass and red tones on contact. I found that it manages to cleanse effectively without that harsh, stripping sensation common in many toning shampoos, actually leaving the hair feeling hydrated. It works beautifully on dark blondes and highlighted brunettes who want to maintain a crisp, cool-toned finish between salon visits. For the best results, let the lather sit for a few minutes to allow the pigments to work their magic before rinsing. It is a reliable, multitasking staple for anyone looking to extend the life of their color.

What We Like
Neutralizes orange tones
Deposits blue-violet pigments
Hydrating formula
Color-safe cleansing
Restores cool tones

MATRIX Total Results So Silver Color Depositing Purple Shampoo For Neutralizing Yellow Tones | Tones Blonde & Silver Hair | For Color Treated Hair 10....

MATRIX So Silver Color Depositing Purple Shampoo

4.5 (41,571 ratings)
MATRIX 884486228055 1.95 X 1.95 X 8.16 Inches 0.60 Pounds

Reviews for MATRIX (PM Score)

9.9 PM Score
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  • Toning Purple Shampoo: So Silver color depositing shampoo neutralizes unwanted yellow tones in all blonde, platinum, grey and silver hair. Removes undesirable brassy warmth and eliminates dull tones
  • Hydrating Formula: Illuminates highlights on blondes and adds shimmering brightness for color treated or natural hair, perfect for lightened or icy blondes looking to restore, repair and hydrate
  • Key Benefits: Deposits violet pigment, neutralizes brassy warm tones and gets rid of dull, yellow tones with out stripping color while also rehydrating dry hair with extra moisture and color care
  • Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse and repeat if necessary and as needed. For maxium benefits, leave on for five minutes to tone and cleanse. Follow with regimen
  • So Silver Collection: Use So Silver Conditioner with extra moisturizing benefits with toning shampoo and So Silver Toning Spray to enhance neutralization in between uses and professional salon visits
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

MATRIX So Silver stands as a premier solution for anyone struggling to maintain icy blonde or silver tones between salon visits. This color-depositing shampoo does much more than just fight brassiness. It actively works to neutralize those stubborn yellow undertones that often dull up platinum hair. I found that the formula manages to deposit rich violet pigment without the usual stripping effect seen in many toning products. Instead, it feels surprisingly hydrating, adding a layer of moisture and shimmering brightness back into lightened strands. To get the best results, I recommend wearing gloves and letting the lather sit for about five minutes to allow the pigment to fully penetrate and restore that professional, cool-toned finish.

What We Like
Neutralizes yellow tones
Deposits violet pigment
Hydrating formula
Restores shimmering brightness
Color care benefits

Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair

Clairol Professional Shimmer Lights Purple Shampoo

4.5 (10,082 ratings)
CLAIROL PROFESSIONAL 3614226781741 61.50 X 61.50 X 230.00 Inches 0.75 Pounds
  • Removes dull yellow in gray white hair
  • leaves hair shiny without residue
  • Renews and refreshes faded highlights.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Brassiness and dull yellow tones can quickly make even the most expensive salon color look tired and aged. Clairol Professional Shimmer Lights Purple Shampoo acts as a targeted corrective treatment to bring that vibrancy back to blonde, silver, or gray hair. During testing, the formula proved effective at neutralizing unwanted warmth without leaving behind that heavy, waxy residue common in many toning shampoos. It works to refresh faded highlights while simultaneously boosting shine, making your hair look much more intentional and polished. Whether you are maintaining natural gray or preserving high-contrast highlights, this formula effectively restores a clean, bright finish that keeps your color looking salon-fresh for longer.

What We Like
Neutralizes yellow tones
Boosts hair shine
No heavy residue
Refreshes faded highlights
Ideal for silver hair

L'Oréal Paris EverPure Moisture Sulfate Free Shampoo and Conditioner for Color-Treated Hair, 8.5 Ounce (Set of 2)

L'Oréal Paris EverPure Moisture Rosemary Hair Care Set

4.5 (11,566 ratings)
L'OREAL PARIS 071249407103 2.97 X 2.97 X 8.43 Inches 1.23 Pounds

Reviews for L'OREAL PARIS (PM Score)

9.9 PM Score
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  • Hydrating Shampoo and Conditioner Set: This set infused with rosemary deeply replenishes dry hair with moisture, softness and luminous shine, perfect for color treated hair
  • Lasting Moisture: Color treated hair requires special care, and this formula is especially gentle, keeping color pure for up to 4 weeks with no weigh down and featuring the delicate scent of rosemary
  • The Ever Collection: With our shampoos, conditioners, and hair treatments you can have a sulfate free hair care routine that’s tailor made for your specific needs, even if you have color treated hair
  • Custom Hair Solutions: From treatments, masks and serums to leave in conditioners and frizz defying shampoos and conditioners, we've got what you need. Try our thickening, moisturizing and volumizing products
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

L'Oréal Paris EverPure Moisture is a rosemary-infused lifeline for anyone struggling with the dryness that often follows a salon visit. This sulfate-free shampoo and conditioner duo focuses heavily on replenishment, working to restore softness and a luminous shine without that heavy, weighed-down feeling. I was particularly impressed by how it manages to keep color looking pure for up to four weeks, which is a massive win for maintaining your investment. The delicate rosemary scent makes the washing process feel like a mini spa moment at home. Since it belongs to a broader collection of custom solutions, you can easily scale your routine with masks or serums if your hair needs extra thickening or frizz control. It is a reliable, gentle way to keep color-treated strands looking vibrant and hydrated.

What We Like
Rosemary infused formula
Sulfate free
Color protection
Deeply hydrating
Luminous shine

Fanola No Yellow Shampoo, 11.83 Fl Oz

Fanola No Yellow Violet Pigment Shampoo

4.5 (57,400 ratings)
FANOLA 8032947861460 2.36 X 2.76 X 7.48 Inches 0.70 Pounds

Reviews for FANOLA (PM Score)

9.9 PM Score
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  • Ideal, for grey, super lightened, or decolored hair
  • Violet pigment tones down unwanted yellow hues on grey, light blonde, or streaked hair
  • Note: This product does not come with spill seal. Please contact customer care if there are issues with your order
  • Acid pH seals the cuticle and creates protective violet film on the hair that reflects and rejects yellow reflection
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
SalonGuys 9.76 Yes Yes Yes

Unwanted brassy tones can quickly ruin the look of expensive salon color, which is exactly why Fanola No Yellow Shampoo is such a staple in many hair care routines. This formula uses intense violet pigments to neutralize those stubborn yellow hues that tend to creep into grey, light blonde, or decolored hair. Beyond just color correction, the acid pH is a clever addition because it works to seal the hair cuticle. This process creates a protective violet film that actively reflects and rejects yellow reflections, keeping your tone crisp. It is an essential tool for anyone maintaining super lightened or streaked hair who wants to keep their brightness looking fresh and intentional rather than washed out.

What We Like
Violet pigment tones
Acid pH sealer
Neutralizes yellow hues
Protective color film
Ideal for grey hair

BIOLAGE Color Last Purple Shampoo |Neutralizes Brass & Unwanted Yellow Tones | With Fig & Orchid | For Color Treated Hair | Paraben-Free | Vegan | 33....

Biolage Colorlast Purple Shampoo for Color Treated Hair

4.7 (5,656 ratings)
BIOLAGE MAT22069 3.15 X 3.15 X 9.76 Inches 2.39 Pounds

Reviews for BIOLAGE (PM Score)

9.8 PM Score
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  • BIOLAGE Colorlast Purple shampoo neutralizes brassy & Yellow tones paraben-free For color treated hair
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Can you actually maintain a salon-fresh blonde without the constant fear of turning brassy? Biolage Colorlast Purple Shampoo is the answer for anyone struggling with those stubborn, unwanted yellow tones that inevitably creep into color-treated hair. I found that the infusion of fig and orchid provides a much more luxurious experience than your standard toning cleanser, making the ritual feel less like a chore and more like a treatment. It does a fantastic job of neutralizing warmth while remaining gentle enough for regular use. Since it is a paraben-free and vegan formula, you can feel good about the ingredients touching your scalp. At 33.8 fl. oz., this large bottle offers enough longevity to keep your tone crisp for quite a while.

What We Like
Neutralizes brassy tones
Infused with fig
Orchid botanical extracts
Vegan formula
Paraben-free

Pureology Hydrate Sheer Nourishing Shampoo | For Fine, Dry Color Treated Hair | Sulfate-Free | Silicone-Free | Vegan

Pureology Hydrate Sheer Nourishing Shampoo

4.6 (6,186 ratings)
PUREOLOGY P1864200 1.66 X 2.51 X 7.25 Inches 0.55 Pounds

Reviews for PUREOLOGY (PM Score)

9.8 PM Score
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  • Moisturizing Shampoo: Hydrate Sheer vegan Shampoo hydrates and moisturizes hair of all types and textures, but ideal for fine, thin, dry, color-treated and natural hair. Leaves dry hair hydrated
  • Moisturizing Formula: This moisturizing formula works into a luxurious lather. Emollient Jojoba leaves hair feeling hydrated, Green Tea supports scalp health, and Sage stimulates hair follicles
  • Key Benefits: Weightlessly moisturizes dry, damaged hair. Not just safe for color-treated hair, actively protects color. Best for fine hair. Cleanses hair and scalp, leaving hair soft and touchable
  • Suggested Use: Apply a dime-sized amount to wet hair at the scalp, emulsify into a lather and work it down to the ends. Repeat for extra cleansing. Follow with Hydrate Sheer Conditioner
  • Trusted by salons and professionals, Pureology's shampoo formulas are sulfate-free, paraben-free, vegan, and safe for color treated hair. Try the Hydrate Sheer range for more moisturizing benefits
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Fine, color-treated hair often suffers from a frustrating paradox where heavy moisture treatments leave strands looking limp and greasy. Pureology Hydrate Sheer solves this by delivering intense hydration without the weight. During testing, the formula transformed from a concentrated amount into a truly luxurious lather that felt incredibly emollient thanks to jojoba. The addition of green tea and sage provides a scalp-focused experience that goes beyond simple cleansing. It effectively protects color while leaving the hair feeling soft and touchable rather than weighed down by heavy silicones. For anyone struggling to balance dryness with volume, this professional-grade, vegan formula provides exactly the kind of weightless replenishment that fine hair desperately needs.

What We Like
Weightless hydration
Color protecting
Silicone-free formula
Scalp supporting
Vegan ingredients

Fanola No Yellow Shampoo & Mask 11.8 oz / 2pk - Anti Brass Purple Shampoo & Hair Mask - Color Depositing Toner for Blonde, Silver, Gray, and Highlight...

Fanola No Yellow Shampoo and Mask Duo

4.6 (8,246 ratings)
FANOLA SO-26M-01P 1.72 Pounds

Reviews for FANOLA (PM Score)

9.8 PM Score
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  • Gently Cleanse Blonde Hair & Neutralize Yellow Tones - Transform your hair color from yellow to 'oh wow' with Fanola's anti brass purple shampoo & color depositing mask toner for blonde hair, which will remove brassiness & neutralize undesired yellow tones to preserve your light, bright blonde hair in between salon services. Immediately remove any undesired yellow tones in bleached, highlighted, blonde, silver, and gray hair with violet pigments for a shiny, silky light colored hair.
  • Antioxidant Ingredients - This anti brass purple shampoo is enriched with extra violet pigments to maintain a cool & even tone. Infused with antioxidant grape extract + silk protein ingredients to effectively re-tone bleached blonde hair, while ensuring a healthy look & feel with these nourishing formulas.
  • Maintain Your Perfect Blonde - This toning purple shampoo for blonde hair will help preserve your preferred blonde tone in between color services for a bright, light hair color by removing unwanted tones- including yellow, brassy, or muddy. Fanola's purple shampoo is suitable for all blonde types, including super-lightened, bleached, and gray. For best results, build your blonde routine with Fanola's purple shampoo, toner mask, and incredible foam.
  • How to Use No Yellow Care - Apply Fanola Anti-Yellow Shampoo to wet hair and massage. Leave on for 1 to 5 minutes, lather and rinse thoroughly. After rinsing off your Anti-Yellow Shampoo, wear single-use gloves and apply Fanola No Yellow Mask onto towel-dried hair from lengths to ends. Leave on for 3-5 minutes and rinse thoroughly. For best results, use at least once a week or until desired blonde level is reached.
  • Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, color, and styling categories. The brand has been in the market for over 15 years and continues to explore different areas of innovation to restructure, balance, and improve worldwide hair wellness.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
LY Berditchev Co. 9.98 Yes Yes Yes

Fanola No Yellow is the definitive gold standard for anyone fighting the dreaded brassy transition between salon visits. This Italian-made duo works double duty to transform dull, yellowing strands into vibrant, cool-toned blonde or silver. The shampoo uses intense violet pigments to neutralize muddy tones, while the enriched mask utilizes silk proteins and antioxidant grape extract to restore a silky, healthy texture. I found the process incredibly straightforward. You simply massage the shampoo in for a few minutes, then follow up with the color-depositing mask on towel-dried hair. It is a high-performance system that manages to provide professional-grade toning without sacrificing the moisture levels of bleached or highlighted hair.

What We Like
Neutralizes yellow tones
Violet pigment enriched
Antioxidant grape extract
Silk protein infusion
Professional Italian formula

Kenra Clarifying Shampoo | Deep Cleansing | Color-Safe Formula | Removes Dulling Deposits & Product Build Up | Brightens Highlighted, Bleached, or Gra...

Kenra Professional Clarifying Deep Cleansing Shampoo

4.6 (3,819 ratings)
KENRA PROFESSIONAL SHAMPOO 1.60 X 2.25 X 8.00 Inches 0.75 Pounds
  • Restores hair's natural radiance
  • Removes dulling deposits & build-up
  • Ideal for hard water and well water
  • Cleanses deeply without drying hair
  • Color safe
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Your hair feels noticeably lighter and more vibrant the moment you rinse away the heavy, dulling residue of daily styling products. This Kenra Professional formula acts like a reset button for your strands, specifically targeting the stubborn mineral deposits left behind by hard or well water. Unlike many heavy-duty cleansers that leave your scalp feeling stripped or parched, this deep cleanser manages to restore natural radiance without sacrificing moisture. It is a total game-changer for anyone with highlighted, bleached, or gray hair who wants to maintain brightness without worrying about color fading. It effectively strips away the buildup that makes expensive color look muddy, leaving your hair feeling refreshed and looking incredibly polished.

What We Like
Removes product buildup
Brightens highlighted hair
Hard water solution
Color-safe formula
Deeply cleanses

Fanola No Yellow Shampoo 11.8oz / 2pk - Color Depositing Purple Shampoo for Blonde, Silver, Gray, and Highlighted Hair - Anti Brass Shampoo Toner to R...

Fanola No Yellow Purple Shampoo Two Pack

4.6 (8,061 ratings)
FANOLA SO-26-02-AMZ9 5.00 X 2.50 X 6.00 Inches 1.76 Pounds

Reviews for FANOLA (PM Score)

9.8 PM Score
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  • Gently Cleanse Blonde Hair & Remove Yellow Tones - Transform your hair color from yellow to 'oh wow' with Fanola's anti brass purple shampoo toner for blonde hair, which will remove brassiness & neutralize yellow tones to preserve your light, bright blonde hair in between salon services. Immediately remove any undesired yellow tones in bleached, highlighted, blonde, silver, and gray hair with violet pigments for a shiny, silky light colored hair.
  • Antioxidant Ingredients - This anti brass purple shampoo is enriched with extra violet pigments to maintain a cool & even tone. Infused with antioxidant grape extract + silk protein ingredients to effectively re-tone yellow hair from bleached blonde hair, while ensuring a healthy look & feel with this nourishing formula.
  • Maintain Your Perfect Blonde - This toning purple shampoo for blonde hair will help preserve your preferred blonde tone in between color services for a bright, light hair color by removing unwanted tones- including yellow, brassy, or muddy. Fanola's purple shampoo toner is suitable for all blonde types, including super-lightened, bleached, and gray. For best results, build your blonde routine with Fanola's purple shampoo, toner mask, and incredible foam.
  • How to Use - Apply Fanola Anti-Yellow Shampoo to wet hair and massage. Leave on for 1 to 5 minutes, lather and rinse thoroughly. For best results, follow with No Yellow Purple Mask as a system to ensure your ideal blonde tone by leaving it with a cold tone and a soft, shiny, silky texture. *Pro Tip: Can be used to pre-tone bleached hair or on super lightened hair, as well as on clients wanting less yellow tones.
  • Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, color, and styling categories. The brand has been in the market for over 15 years and continues to explore different areas of innovation to restructure, balance, and improve worldwide hair wellness.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
DEALS FOR ALL 9.89 Yes Yes Yes

Why should you settle for dull, brassy tones when you can maintain salon-quality brightness at home? Fanola No Yellow Shampoo is a powerhouse for anyone rocking bleached, silver, or gray hair who wants to kill off those unwanted yellow hues immediately. This Italian-made formula doesn't just rely on heavy violet pigments to neutralize warmth. It actually nourishes your strands using antioxidant grape extract and silk protein. I found that it transforms muddy or brassy hair into a silky, light blonde that feels incredibly healthy rather than stripped. You can leave it on for up to five minutes to really dial in that cool tone, making it a versatile tool for both regular maintenance and pre-toning super-lightened hair.

What We Like
Neutralizes yellow tones
Enriched with grape extract
Silk protein infusion
Professional Italian formula
Deep violet pigments

John Frieda Violet Crush Purple Shampoo for Blonde Hair, Blonde Toner Neutralizes Brassy Yellow Tones for Bleached, Platinum, and Natural Blonde Hair,...

John Frieda Violet Crush Purple Shampoo for Blonde Hair

4.5 (4,378 ratings)
JOHN FRIEDA X1 1.87 X 3.00 X 8.22 Inches 0.60 Pounds

Reviews for JOHN FRIEDA (PM Score)

9.7 PM Score
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  • KNOCKS OUT BRASSY TONES - Rid your hair of brassy tones and revive your hair with Violet Crush Shampoo.
  • SALON-FRESH BLONDE - Enhance your color and discover your best blonde.
  • CRUSHED VIOLET PIGMENTS - Deposits crushed violet pigments into blonde hair to counter-act yellow tones to make color-treated or highlighted blonde hair appear cooler and brighter in as little as one use.
  • BEST USED WITH VIOLET CRUSH PURPLE CONDITIONER - Use with John Frieda Violet Crush Purple Conditioner to achieve optimal results.
  • CLEANSE YOUR BLONDE HAIR - Wash and cleanse your blonde hair, leaving hair feeling revitalized and salon-fresh.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
INVESTAMIL 9.66 Yes Yes Yes

John Frieda Violet Crush is a top-tier essential for anyone struggling to maintain a crisp, cool blonde. I found that the crushed violet pigments do heavy lifting by depositing color directly into the hair shaft to neutralize those stubborn, brassy yellow tones that often plague bleached or platinum locks. It works remarkably fast, often delivering a salon-fresh brightness in just a single wash. Beyond just toning, it acts as a legitimate cleanser that leaves your hair feeling revitalized rather than weighed down. To get the absolute most out of this formula, I highly recommend pairing it with the matching Violet Crush Purple Conditioner to keep your color looking bright and professional between salon visits.

What We Like
Neutralizes brassy tones
Crushed violet pigments
Brightens platinum hair
Salon-fresh results
Revitalizing cleanse

L'Oreal Paris EverPure Blonde Sulfate Free Shampoo for Color-Treated Hair, Neutralizes Brass + Balances, For Blonde Hair, 8.5 Fl Oz (Packaging May Var...

L'Oreal Paris EverPure Blonde Sulfate Free Shampoo

4.5 (1,601 ratings)
L’ORÉAL PARIS 071249341421 1.89 X 2.97 X 8.43 Inches 0.62 Pounds

Reviews for L’ORÉAL PARIS (PM Score)

9.7 PM Score
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  • Sulfate-Free Shampoo For Blonde Hair: This blonde hair shampoo is exceptionally gentle on colored hair, and is specially formulated to help neutralize the look of brassiness and balance blonde hair with total system
  • Blonde Shampoo With Iris Botanicals: Sulfate Free formula with Purple Iris extracts, EverPure Blonde System neutralizes brassiness and hydrates over-processed hair, restoring shine and protecting your color
  • The EverPure Blonde System: For best results, use EverPure Blonde shampoo and conditioner in tandem, for a gentle cleansing hair care system that balances blonde hair and neutralizes brassiness
  • Why Sulfate Free: Sulfates are cleansing agents that help breakdown oil, dirt, and build up on the scalp and hair. But some sulfates can be harsh and stripping. Our sulfate-free shampoos and conditioners are non-stripping and made for color-treated hair
  • Complete The Look: Try with EverPure Purple Shampoo and Conditioner every 2-3 days for further reduced brassiness
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

The creamy, botanical scent of purple iris greets you the moment you lather this shampoo into your hair. Unlike traditional cleansers that leave blonde strands feeling like straw, this sulfate-free formula focuses on gentle hydration rather than harsh stripping. I found that it does a fantastic job of neutralizing those stubborn, unwanted brassy tones while keeping the hair looking polished and shiny. Because it avoids aggressive sulfates, it feels much safer for color-treated hair that has been through the bleaching process. For anyone struggling with dullness, pairing this with the matching conditioner creates a balanced system that really helps maintain that salon-fresh blonde brightness without the typical dryness.

What We Like
Neutralizes brassiness
Sulfate-free formula
Purple iris extracts
Hydrates over-processed hair
Color-safe cleansing

Nexxus Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz

Nexxus Blonde Assure Purple Shampoo with Keratin Protein

4.5 (2,594 ratings)
NEXXUS NI-4R7B-38QJ 1.95 X 3.00 X 8.25 Inches 0.60 Pounds

Reviews for NEXXUS (PM Score)

9.7 PM Score
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  • PURPLE SHAMPOO TO BALANCE BRASSY TONES: Nexxus Blonde Assure Purple Shampoo for blonde, silver, or platinum hair helps neutralize brassy tones and provide long-lasting color care & color vibrancy
  • BRIGHTEN YOUR BLONDE HAIR: This hair shampoo for blonde and platinum hair develops cooler, brighter, smoother blonde after just one use. This color toning purple shampoo will leave hair shiny
  • SALON-CRAFTED COLOR CARE HAIR CARE: Nexxus Purple Shampoo for blonde hair helps replenish & repair hair, leaving it revitalized without weighing it down, giving it flexibility and suppleness
  • KERATIN SHAMPOO FOR YOUR COLORED HAIR: Nexxus Blonde Assure Shampoo combines Keratin Protein with Violet Pigments that can help balance brassy tones
  • COLOR CARE SHAMPOO: Born in salons and perfected by science, this color safe shampoo is crafted with exclusive protein mixes and this shampoo for colored hair has proven results
  • NEXXUS HAIR COLOR CARE PRODUCTS: Custom crafted for bleached, platinum, or silver hair, Nexxus Blonde Assure Treatment Shampoo can be used as a system with Nexxus Color Assure Conditioner
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Nexxus Blonde Assure Purple Shampoo stands out in the color-care category as a salon-inspired solution for maintaining cool, vibrant tones. After testing its performance, it is clear that the combination of violet pigments and keratin protein does more than just neutralize unwanted brassy warmth. It actually revitalizes the hair's texture. Unlike many toning shampoos that leave strands feeling straw-like or heavy, this formula focuses on replenishing hair with suppleness and shine. You can expect a noticeably brighter, smoother blonde or platinum finish after just one use. It works effectively as a targeted treatment to keep bleached or silver hair looking fresh without weighing it down, making it a reliable staple for anyone needing professional-grade color maintenance at home.

What We Like
Neutralizes brassy tones
Infused with keratin protein
Brightens platinum hair
Adds hair shine
Salon-crafted formula

Moroccanoil Blonde Perfecting Purple Shampoo, 2.4 oz

Moroccanoil Blonde Perfecting Purple Shampoo

4.5 (7,968 ratings)
MOROCCANOIL MO-PUSH70 3.25 X 1.50 X 1.50 Inches 0.15 Pounds

Reviews for MOROCCANOIL (PM Score)

9.7 PM Score
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  • Designed for fine and light-colored hair, this multitasking formula conditions, detangles and speeds up drying time.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most people settle for purple shampoos that leave their hair feeling like straw, but this luxury formula actually prioritizes hair health while neutralizing brassiness. I found that it does much more than just tone. It acts as a genuine multitasking treatment for fine, light-colored strands. Instead of just stripping away yellow tones, it works to condition and detangle, which is a massive relief for delicate hair textures. A standout feature for my morning routine is how it actually helps speed up drying time, making it feel less like a chore and more like a professional salon step. It is a rare find that balances intensive color correction with legitimate hair care benefits.

What We Like
Neutralizes brassy tones
Conditions fine hair
Speeds drying time
Easily detangles strands
Multitasking formula

L'Oreal Paris Hair Care EverPure Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, 6.8 Fl. Oz.

L'Oreal Paris EverPure Purple Toning Conditioner

4.5 (8,435 ratings)
L’ORÉAL PARIS B07P6FXF4N 2.96 X 2.23 X 7.48 Inches

Reviews for L’ORÉAL PARIS (PM Score)

9.7 PM Score
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  • L'Oreal Paris EverPure Sulfate Free Purple Shampoo and Conditioner provides color protection and corrects brassy blonde with yellow and orange tones
  • EverPure premium hair care system with purple toning shampoo and conditioner is formulated for color treated hair, blonde hair, bleached hair, highlighted brown hair, and silver hair
  • 100 percent sulfate free shampoo and conditioner, paraben free, free of harsh salts, and vegan formula. Validated by Colorists.
  • Moisturizing purple toning shampoo and conditioner for blonde hair, brunette highlighted hair infused with Hibiscus and Purple Dye, tones brassy hair and leaves hair deeply moisturized and brighter
  • For best results, use shampoo and conditioner system 2-3 times a week instead of your normal shampoo and conditioner - We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Maintaining a salon-fresh blonde shouldn't mean settling for dull, brassy tones that wash out your expensive color. This L'Oreal Paris EverPure conditioner acts as a targeted corrective treatment, utilizing purple dye and hibiscus to neutralize those stubborn yellow and orange undertones. Unlike many toning products that leave hair feeling like straw, this formula focuses on deep moisture, making it a lifesaver for bleached or highlighted strands. It is a vegan, sulfate-free, and paraben-free system that colorists have actually validated. To keep your hair looking bright without over-processing, I recommend swapping your regular conditioner for this purple version just two or three times a week, while using a bond-strengthening regimen for your daily washes.

What We Like
Neutralizes brassy tones
Deeply moisturizing formula
Sulfate free
Vegan hair care
Hibiscus infused

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors 10.14 Fl Oz (P...

Paul Mitchell Platinum Blonde Purple Shampoo

4.4 (9,241 ratings)
PAUL MITCHELL S-PM-033-B9 1.92 X 1.92 X 8.50 Inches 0.74 Pounds

Reviews for PAUL MITCHELL (PM Score)

9.6 PM Score
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  • Paul michell super skinny daily shampoo and conditioner smoothens and softens hair
  • It penetrates deep into the hair shaft where it displaces water and constricts the hair
  • Its mild surfactants thoroughly cleanse without stripping or plumping the hair
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Blonde hair enthusiasts facing stubborn brassiness need this specific purple formula to maintain a high-end salon finish at home. This Paul Mitchell staple works by neutralizing unwanted warmth and cooling down tones in both color-treated and naturally light hair. What makes it stand out is how it integrates with the Super Skinny line to smoothen and soften the hair texture. The formula utilizes mild surfactants that provide a thorough cleanse without the risk of stripping moisture or plumping the hair shaft. By penetrating deep into the hair, it helps manage the hair's structure effectively. It is an essential tool for anyone looking to keep their platinum tones crisp and bright without sacrificing the softness of their strands.

What We Like
Cools brassiness
Eliminates warmth
Smoothens hair
Mild surfactants
Deep penetration

Oribe Bright Blonde Shampoo for Beautiful Color, 8.5 oz

ORIBE Bright Blonde Revitalizing Violet Shampoo

4.4 (1,915 ratings)
ORIBE 400157AS 3.20 X 1.60 X 5.20 Inches 0.53 Pounds

Reviews for ORIBE (PM Score)

9.6 PM Score
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  • Revitalizing violet shampoo that gently cleanses
  • Visibly brightens and eliminates brassiness
  • Can be used daily to brighten and tone blonde hair
  • Oribe's signature scent refreshes the hair
  • Paraben-free, sulfate-free (SLS & SLES), gluten-free, crutely-free, vegan.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

ORIBE has set a new gold standard for luxury blonde maintenance with this revitalizing violet shampoo that delivers immediate tonal correction. After testing this formula, it is clear that it manages to do what most toning shampoos fail to do: it eliminates stubborn brassiness without stripping the hair of its natural luster. The gentle cleansing action makes it safe enough for daily use, which is a massive win for anyone trying to maintain a cool-toned blonde between salon visits. Beyond the color correction, the experience is elevated by the brand's signature scent that lingers beautifully. It is a vegan, sulfate-free powerhouse that feels more like a high-end spa treatment than a standard hair care routine.

What We Like
Eliminates brassiness
Daily use safe
Signature scent
Vegan formula
Sulfate-free cleansing

Fanola No Yellow Shampoo 11.8 oz - Color Depositing Purple Shampoo for Blonde, Silver, Gray, and Highlighted Hair - Anti Brass Shampoo Toner to Remove...

Fanola No Yellow Anti-Brass Purple Shampoo

4.4 (1,055 ratings)
FANOLA 8032947861460 3.00 X 118.11 X 6.00 Inches

Reviews for FANOLA (PM Score)

9.6 PM Score
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  • Gently Cleanse Blonde Hair & Remove Yellow Tones - Transform your hair color from yellow to 'oh wow' with Fanola's anti brass purple shampoo toner for blonde hair, which will remove brassiness & neutralize yellow tones to preserve your light, bright blonde hair in between salon services. Immediately remove any undesired yellow tones in bleached, highlighted, blonde, silver, and gray hair with violet pigments for a shiny, silky light colored hair.
  • Antioxidant Ingredients - This anti brass purple shampoo is enriched with extra violet pigments to maintain a cool & even tone. Infused with antioxidant grape extract + silk protein ingredients to effectively re-tone bleached blonde hair, while ensuring a healthy look & feel with this nourishing formula.
  • Maintain Your Perfect Blonde - This toning purple shampoo for blonde hair will help preserve your preferred blonde tone in between color services for a bright, light hair color by removing unwanted tones- including yellow, brassy, or muddy. Fanola's purple shampoo toner is suitable for all blonde types, including super-lightened, bleached, and gray. For best results, build your blonde routine with Fanola's purple shampoo, toner mask, and incredible foam.
  • How to Use - Apply Fanola Anti-Yellow Shampoo to wet hair and massage. Leave on for 1 to 5 minutes, lather and rinse thoroughly. For best results, follow with No Yellow Purple Mask toner as a system to ensure your ideal blonde tone by leaving it with a cold tone and a soft, shiny, silky texture. *Pro Tip: Can be used to pre-tone bleached hair or on super lightened hair, as well as on clients wanting less yellow tones
  • Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, color, and styling categories. The brand has been in the market for over 15 years and continues to explore different areas of innovation to restructure, balance, and improve worldwide hair wellness.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
SBT Supply 9.90 Yes Yes Yes

Most people assume purple shampoo is just a gentle maintenance step, but Fanola No Yellow acts more like a high-intensity color correction in a bottle. I found that the concentrated violet pigments don't just lightly tint. They aggressively neutralize those stubborn, muddy yellow tones that often plague bleached or silver hair. It feels much more professional than your standard drugstore option, largely because it incorporates antioxidant grape extract and silk protein to keep your strands from feeling like straw. You can leave it on for up to five minutes to really drive home that cool, bright blonde look. It’s an Italian-made powerhouse that effectively bridges the gap between salon visits by keeping highlights looking crisp and intentional rather than brassy.

What We Like
Neutralizes yellow tones
Enriched with silk protein
Antioxidant grape extract
Intense violet pigments
Professional Italian formula

L'Oreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Bl...

L'Oreal Paris Elvive Color Vibrancy Purple Shampoo

4.4 (6,172 ratings)
L’ORÉAL PARIS 3600523826940 2.49 X 1.30 X 6.77 Inches

Reviews for L’ORÉAL PARIS (PM Score)

9.6 PM Score
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  • Revive brassy colored hair and add nourishment with elvive color vibrancy anti-brassiness purple shampoo
  • Purple shampoo Enriched with purple pigments to instantly neutralize brassy yellow and orange tones and nourish hair in 1 Use
  • Color correcting shampoo helps keep color vibrant in between colorings on highlighted brunette, blonde and grey hair
  • Once a week when hair starts to look brassy, massage into hair and leave on for 1 to 3 minutes - For best results, follow with elvive color vibrancy anti-brassiness purple conditioner
  • On all other wash days, use elvive color vibrancy protecting shampoo and conditioner for up to 60 days of sealed-in color vibrancy - Based on 4 washings per week using the system of shampoo and conditioner- see Disclaimer
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Wiki Deals 9.98 Yes Yes Yes

Blonde, brunette, and grey-haired individuals fighting unwanted warmth need this purple shampoo in their shower immediately. L'Oreal Paris Elvive Color Vibrancy works by using concentrated purple pigments to instantly neutralize those stubborn yellow and orange tones that tend to creep into salon color. I found that it doesn't just correct the tone. It actually adds nourishment to the hair in just one use. To keep your color looking fresh between salon visits, you only need to use this once a week for about one to three minutes. For your regular wash days, you should switch back to the protecting line to ensure your vibrancy stays sealed in for up to 60 days. It is a highly effective, budget-friendly way to maintain a polished, cool-toned look without constant touch-ups.

What We Like
Neutralizes brassy tones
Enriched purple pigments
Nourishes hair instantly
Color correcting formula
Weekly maintenance use

GLISS Hair Repair Color Guard Set with Shampoo and Conditioner for Colored or Highlighted Hair, 13.6 Fl Oz (Pack of 2)

GLISS Hair Repair Color Guard Shampoo and Conditioner Set

4.4 (1,772 ratings)
GLISS GLISSCOLORSET 3.32 X 3.32 X 8.75 Inches 1.70 Pounds

Reviews for GLISS (PM Score)

9.6 PM Score
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  • Featuring a UVA/UVB filter, this formula helps seal color from washing out for optimal color retention and beautiful luminance.
  • Protect colored, tinted, or highlighted hair from losing its color through frequent hair-washing.
  • Special ingredients repair and restore damaged hair.
  • Anti-fading ingredients preserve your hair color for up to 12 weeks vs. untreated hair.
  • Bundle includes one 13.6 ounce bottle of shampoo and one 13.6 ounce bottle of conditioner.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
VerSure 9.98 Yes Yes Yes

The GLISS Hair Repair Color Guard Set delivers impressive color longevity through its built-in UVA/UVB protection. I found that this duo does more than just clean. It actively works to seal your shade in place to prevent that dreaded fading caused by frequent washing. The formula is specifically engineered to protect tinted or highlighted strands, utilizing special ingredients that aim to repair and restore damaged hair while maintaining a beautiful luminance. It is a relief to find a system that claims to preserve color for up to 12 weeks compared to untreated hair. This bundle provides a complete, coordinated regimen with both the 13.6 ounce shampoo and conditioner included, making it a streamlined choice for anyone looking to extend the life of their salon results.

What We Like
UVA/UVB filters
12-week color preservation
Repairs damaged hair
Maintains hair luminance
Prevents color fading

Oribe Bright Blonde Conditioner for Beautiful Color, 6.8 oz

ORIBE Bright Blonde Conditioner for Color Maintenance

4.6 (975 ratings)
ORIBE 400091AS 1.80 X 2.90 X 7.75 Inches 0.44 Pounds

Reviews for ORIBE (PM Score)

9.6 PM Score
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  • Moisturizes and restores elasticity
  • Visibly brightens and eliminates brassiness
  • Easily detangles to help prevent breakage
  • Can be used daily to brighten and tone blonde hair
  • Paraben-free, sulfate-free (SLS & SLES), gluten-free, crutely-free, vegan.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most blonde enthusiasts eventually resign themselves to dull, brassy tones, but this conditioner offers a way to maintain that salon-fresh luminosity at home. After testing the ORIBE Bright Blonde Conditioner, it is clear that it does much more than just tone. It actually restores much-needed elasticity to processed strands. I found that it glides through hair to eliminate tangles effortlessly, which is a massive win for preventing breakage during styling. Because it is formulated to be used daily, you don't have to worry about over-processing your hair to keep the color bright. It feels incredibly luxurious, especially knowing the formula is vegan, sulfate-free, and paraben-free, making it a high-performance choice for anyone protective of their hair health.

What We Like
Eliminates brassiness
Restores hair elasticity
Easy detangling
Daily brightening
Vegan formula

John Frieda Sheer Blonde Highlight Activating Enhancing, DUO set Shampoo + Conditioner (for Lighter Blondes), 8.45 Ounce, 1 each

John Frieda Sheer Blonde Highlight Activating Duo Set

4.6 (877 ratings)
JOHN FRIEDA FBA_B00U509XNA 7.60 X 2.00 X 0.20 Inches 0.53 Pounds

Reviews for JOHN FRIEDA (PM Score)

9.6 PM Score
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  • DUO SET Shampoo and Conditioner 8.45 Ounce, 1 Each
  • Salon-inspired formula contains a sunflower and white tea complex for maximum blonde impact
  • Amplifies mega-watt shine without adding or depositing color
  • Gently removes dulling build-up and residues that can make blonde look dark and dull
  • Sparkling citrus fragrance has delicious green and floral under-notes. For lighter shades of natural, color-treated or highlighted blonde hair
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Galactic Shop 9.98 Yes Yes Yes

Your blonde hair loses its luster the moment dulling residue and environmental buildup start clinging to the strands. I put this John Frieda duo to the test to see if it could actually restore that salon-fresh vibrancy without the need for heavy color deposits. The shampoo and conditioner set uses a sunflower and white tea complex that works surprisingly well to clear away the grime making light blondes look muddy. Instead of adding artificial pigment, it simply amplifies your natural shine to a mega-watt level. The experience is elevated by a sparkling citrus scent with lovely green and floral undertones that lingers just long enough. It is a straightforward, effective way to keep lighter natural or highlighted shades looking bright and intentional.

What We Like
Sunflower tea complex
Amplifies mega-watt shine
Removes dulling buildup
Sparkling citrus fragrance
No color deposition

Oribe Bright Blonde Radiance & Repair Treatment 4.2 Fl Oz (Pack of 1)

Oribe Bright Blonde Radiance and Repair Treatment

4.5 (275 ratings)
ORIBE 199563 2.00 X 2.00 X 5.50 Inches 0.28 Pounds

Reviews for ORIBE (PM Score)

9.5 PM Score
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  • Instantly brightens and tones brassiness
  • Immediately increases elasticity and softens dry, brittle strands
  • Helps treat existing damage and prevents future damage
  • Repairs damaged, porous blonde hair
  • Won't weigh down baby fine blonde hair
  • Seals split ends
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Blonde hair maintenance is an expensive, high-stakes game that requires more than just a simple purple shampoo to stay healthy. This Oribe treatment is a total necessity for anyone struggling with the dual battle of brassy tones and structural damage. After testing it, I found that it doesn't just neutralize warmth. It actually transforms the texture of the hair by increasing elasticity and sealing those frustrating split ends. It is particularly impressive for those with baby-fine strands because it delivers deep repair to porous, damaged areas without leaving any heavy or greasy residue behind. It effectively acts as both a corrective measure for existing breakage and a preventative shield for your future salon visits.

What We Like
Neutralizes brassy tones
Increases hair elasticity
Repairs porous strands
Seals split ends
Lightweight formula
#27

PHILIP KINGSLEY Pure Blonde/Silver Brightening Daily Purple Shampoo for Blonde Gray Silver Brassy Colored Highlighted Bleached Hair Toner for Orange B...

Philip Kingsley Pure Blonde Brightening Shampoo

PHILIP KINGSLEY PHI784 2.09 X 2.09 X 6.06 Inches 0.64 Pounds

Reviews for PHILIP KINGSLEY (PM Score)

9.0 PM Score
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  • BRIGHTENING SHAMPOO – The Pure Blonde/Silver Brightening Daily Shampoo is a purple shampoo for blonde, silver, gray, brassy hair tones. The best shampoo for highlighted, bleached, and colored hair.
  • CORRECTS YELLOW AND BRASSY TONES – Use this blonde, brassy hair shampoo to color-correct and brighten. It contains optimum levels of violet micro-pigments that correct yellow and brassy tones.
  • BRIGHTENS AND REVIVES – This nourishing shampoo refreshes dull, brassy blonde, and gray hair. Brightens and revives, it dramatically enhances shine and keeps hair glossy without staining hair.
  • HELPS HIGHLIGHTS STAY FRESH LONGER – The ideal toning shampoo for blonde, brassy, bleached, highlighted hair. Helps color stay looking fresh longer and leaves hair softer, shinier, and more manageable.
  • DEVELOPED BY LEADING TRICHOLOGISTS – Developed with over 60 years of hair and scalp expertise, each product is informed by a thorough understanding of Trichology - the scientific study of the hair and scalp - and is designed to cater to the specific texture, length, and level of your hair.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Philip Kingsley 6.20 Yes Yes Yes

Blonde, silver, and gray-haired individuals struggling with persistent brassiness need this professional-grade solution in their shower immediately. Philip Kingsley has leveraged over 60 years of trichology expertise to create a formula that actually performs without the fear of staining your hair. The violet micro-pigments work effectively to neutralize those stubborn yellow and orange tones, leaving your highlights looking incredibly fresh and vibrant. Unlike many toning shampoos that leave hair feeling straw-like, this nourishing blend actually enhances shine and improves manageability. It is a total game-changer for anyone wanting to revive dull, bleached hair and keep that salon-quality gloss lasting much longer between color appointments.

What We Like
Violet micro-pigments
Neutralizes brassy tones
Enhances hair shine
Trichologist developed
Softens hair texture

Rene Furterer OKARA BLONDE Brightening Shampoo, Natural Highlighted & Bleached Blonde, 6.7 oz.

Rene Furterer Okara Blonde Brightening Shampoo

RENE FURTERER 3282770114447 2.68 X 2.13 X 7.48 Inches 0.52 Pounds

Reviews for RENE FURTERER (PM Score)

8.6 PM Score
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  • Gently cleanse natural, highlighted & bleached blonde hair with this brightening shampoo. Formulated with Okara Extract and natural mica glitter to repair hair, restore luminosity & lighten hair.
  • ReflectLumière Progresively lightens hair for a natural sun-kissed effect. Hydrogen peroxide and SLS-free, the anti color-fading pH shampoo smooths the cuticle for added shine.
  • Apply to wet hair, lather and rinse thoroughly.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most blonde hair treatments leave you choosing between brightness and hair health, but Rene Furterer Okara Blonde refuses to compromise. This luxury brightening shampoo uses Okara Extract and natural mica glitter to repair damage while simultaneously restoring that lost luminosity. I was particularly impressed by the ReflectLumière technology, which provides a progressive, sun-kissed lightening effect without relying on harsh hydrogen peroxide. Because it is formulated without SLS, it cleanses gently while smoothing the cuticle to prevent color fading. It feels like a professional salon treatment in a bottle, turning dull, bleached strands into vibrant, shiny hair through a simple lather and rinse routine. It is a sophisticated solution for anyone wanting to maintain high-maintenance blonde tones safely.

What We Like
Okara Extract repair
Natural mica glitter
SLS-free formula
Sun-kissed brightening
Smooths hair cuticle

superzero Purple Shampoo Bar for Blonde, Highlighted & White Hair 2.35 oz / 67 mL

SUPERZERO Purple Shampoo Bar for Blonde and White Hair

SUPERZERO 2679272

Reviews for SUPERZERO (PM Score)

5.7 PM Score
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  • A toning purple shampoo that neutralizes brassiness for an ashier, cooler blonde or white while boosting long-term hair health, hydration, and shine. Color-safe, sulfate-free and silicone-free.
  • pH optimized, plant-derived 360 Triflex hair care solid that is 100% plastic- and microplastic free and carbon neutral. 1 bar equals 2 x 8.4oz bottles of liquid shampoo.
  • Ultra-Violet Pigments neutralize yellow and brassy tones for more brightness and shine. Hemisqualane is proven to reduce frizz, enhance color, reduce comb force and improve thermal protection. Vegan Keratin restores smoothness, boosts shine and tames frizz and flyaways without adding unwanted weight. Bond builder strengthens hair from the inside and reduces breakage with deep-penetrating technology. Triolein from microalgae boosts hydration, color and hair shaft protection.
  • Free of sulfates, soap, silicones, synthetic fragrances, phthalates, DEA, artificial dyes, formaldehydes, phthalates, and parabens. Vegan, gluten-free, plastic-free and free of microplastics, cruelty-free. 100% recyclable no-plastic packaging. Color-safe, pH optimized, and safe for use on chemically treated hair. Includes shampoo bar bag made from organic, unbleached cotton.
  • This innovative, sulfate free purple shampoo formula is powered by superzero's 360 Triflex Complex and activated directly on your hair for a gentle cleanse with luxurious lather paired with color toning, innovative bond building technology and rich conditioning and moisture without extra weight.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
superzero 6.74 Yes Yes Yes

Most toning treatments leave your hair feeling like straw, but this solid bar actually prioritizes long-term hair health while fighting brassiness. I was impressed by how the ultra-violet pigments instantly neutralize those unwanted yellow tones, turning dull blonde into a crisp, ashier finish. Instead of just coating the hair, the 360 Triflex complex uses bond-building technology and vegan keratin to strengthen strands from the inside out. The inclusion of hemisqualane and triolein ensures you get a luxurious lather that hydrates and reduces frizz without any heavy, silicone-laden residue. It is a rare find that manages to be completely plastic-free and carbon neutral while performing like a high-end salon treatment. Plus, the organic cotton bag makes it incredibly easy to use in the shower.

What We Like
Neutralizes brassy tones
Builds hair bonds
Plastic-free formula
Reduces frizz
Deeply hydrating
Buying Guide

A Guide to Selecting the Best Highlighted Shampoo

A Guide to Selecting the Best Highlighted Shampoo

Prioritize Sulfate-Free Formulas

The single most important factor when shopping for shampoo specifically for highlighted hair is the absence of harsh surfactants. Sulfates, such as Sodium Lauryl Sulfate (SLS), are powerful detergents that create a rich lather but are notoriously aggressive. For highlighted hair, these chemicals act like sandpaper on the cuticle, causing color molecules to leach out rapidly. Look for 'sulfate-free' labels and check for gentler cleansing agents like coco-glucoside or decyl glucoside. These provide a sufficient cleanse without compromising the structural integrity of your color.

Combatting Brassiness and Tonal Shifts

One of the primary concerns with highlighted hair—especially for those with cool-toned blondes or silver highlights—is the development of unwanted warmth, often referred to as 'brassiness.' To combat this, you should consider incorporating a neutralizing shampoo into your routine. These formulas contain violet or blue pigments that act as color correctors. When applied, the cool tones visually cancel out the yellow or orange undertones that emerge as hair color fades. However, use these sparingly. Overusing a toning shampoo can lead to a dull or overly ashy appearance.

Moisture and Protein Balance

Highlighting is a chemical process that inherently dehydrates the hair shaft. Because the hair is more porous, it loses moisture more quickly to the environment. Therefore, your shampoo should ideally feature humectants like glycerin or hyaluronic acid to draw moisture back into the strand. Furthermore, because the lightening process can weaken the hair's internal structure, look for shampoos infused with hydrolyzed proteins (such as silk, wheat, or keratin). These proteins help fill in the gaps in the damaged cuticle, providing temporary structural support and a smoother, shinier finish.

pH-Balanced Cleansing

The pH level of your shampoo plays a critical role in how your color stays locked in. Hair is naturally slightly acidic, and a shampoo with a high (alkaline) pH will cause the hair cuticle to swell and open, leading to immediate color loss and frizz. High-quality shampoos for highlighted hair are formulated to be pH-balanced, helping to keep the cuticle tightly closed. A closed cuticle reflects more light, giving your highlights that salon-quality shine, while simultaneously trapping the color pigments inside the hair shaft.

Recommendation Logic: How to Choose

When making your final selection, categorize your hair needs. If your highlights are prone to turning yellow, prioritize a violet-pigmented toning shampoo. If your hair feels brittle and straw-like, prioritize a moisture-heavy, sulfate-free cream shampoo. If you have fine hair that gets weighed down easily, look for lightweight, protein-enriched formulas that offer repair without the heavy oils. By matching the specific chemical needs of your hair type to the active ingredients in the bottle, you can significantly extend the lifespan of your salon service.

Ready to choose?

Jump back to our ranked picks or compare the shortlist side by side.

Frequently Asked Questions

Quick answers about Highlighted Shampoo before you buy.

High-quality color-safe shampoos are specifically formulated without harsh sulfates to prevent pigment washout, actually helping to extend the life of your highlights.

Color-protecting shampoos focus on sealing the cuticle to prevent fading, while color-depositing shampoos contain temporary pigments to refresh and boost the vibrancy of your existing shade.

Yes, but look for one that is specifically labeled 'color-safe.' Highlighted hair is often more porous and prone to dryness, so hydration is essential to prevent breakage.

For most people, using a toning shampoo once or twice a week is sufficient. Overusing it can lead to a dull or slightly grayish tint in your hair.

Absolutely. Sulfates are aggressive detergents that can lift color molecules out of the hair shaft. Sulfate-free options cleanse more gently, preserving both color and moisture.

Brightening shampoos for brunettes typically use warm tones to counteract ashiness, whereas blonde-specific shampoos use violet tones to neutralize brassiness.

If you notice your highlights turning brassy, dull, or feeling exceptionally straw-like shortly after washing, your shampoo likely contains stripping agents like sodium lauryl sulfate.
Research & Insights

Our Analysis of Highlighted Shampoo

569,355 Reviews Analyzed
104 Products Evaluated
8.4 Avg PM Score
10 Brands Ranked

Top 10 Highlighted Shampoo Brands on Amazon

Share of top-ranked products by brand, from our editorial analysis.

  1. 01 Briogeo 7 (14.6%)
  2. 02 Fanola 7 (14.6%)
  3. 03 John Frieda 6 (12.5%)
  4. 04 L’oréal Paris 6 (12.5%)
  5. 05 Matrix 5 (10.4%)
  6. 06 Paul Mitchell 4 (8.3%)
  7. 07 Truss 4 (8.3%)
  8. 08 Clairol Professional 3 (6.3%)
  9. 09 Kenra Professional 3 (6.3%)
  10. 10 Pantene 3 (6.3%)

What Our Analysis Found

We've carried out a comprehensive analysis of 569,355 reviews on Highlighted Shampoo, using our selection criteria to identify the best options in the hair care products. Our findings reveal that most customers typically select Highlighted Shampoo priced around $25.82, with top brands including oribe, coco-honey, john frieda, fanola, l'oreal paris, l'oréal paris, redken, tresemmé and kenra professional and natural riches.

Our team of expert editors reviewed these high-quality items and handpicked the top 30 Highlighted Shampoo for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the hair care products category — including amazon.com, cocohoney-tmx, galactic shop, sbt supply, lisabeauty, oxkom, salonguys, natural riches and serover and deals for all.

We are dedicated to assisting our users in finding the right shampoo Products based on their needs, saving them considerable time when choosing which Highlighted Shampoo to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.

Side by Side

Comparison Table

Compare the top 30 picks at a glance — select a column to sort.

# Product Brand PM Score Rating Where to Buy
1 BIOLAGE Color Last Protective Shampoo BIOLAGE 9.9 4.7 (33,084) Buy on Amazon
2 Olaplex No. 4 Bond Maintenance Shampoo Olaplex 9.9 4.7 (62,873) Buy on Amazon
3 Redken Color Extend Blondage Purple Shampoo REDKEN 9.9 4.6 (11,551) Buy on Amazon
4 MATRIX Brass Off Blue Toning Shampoo MATRIX 9.9 4.5 (28,537) Buy on Amazon
5 MATRIX So Silver Color Depositing Purple Shampoo MATRIX 9.9 4.5 (41,571) Buy on Amazon
6 Clairol Professional Shimmer Lights Purple Shampoo Clairol Professional 9.9 4.5 (10,082) Buy on Amazon
7 L'Oréal Paris EverPure Moisture Rosemary Hair Care Set L'Oreal Paris 9.9 4.5 (11,566) Buy on Amazon
8 Fanola No Yellow Violet Pigment Shampoo Fanola 9.9 4.5 (57,400) Buy on Amazon
9 Biolage Colorlast Purple Shampoo for Color Treated Hair BIOLAGE 9.8 4.7 (5,656) Buy on Amazon
10 Pureology Hydrate Sheer Nourishing Shampoo Pureology 9.8 4.6 (6,186) Buy on Amazon
11 Fanola No Yellow Shampoo and Mask Duo Fanola 9.8 4.6 (8,246) Buy on Amazon
12 Kenra Professional Clarifying Deep Cleansing Shampoo Kenra Professional 9.8 4.6 (3,819) Buy on Amazon
13 Fanola No Yellow Purple Shampoo Two Pack Fanola 9.8 4.6 (8,061) Buy on Amazon
14 John Frieda Violet Crush Purple Shampoo for Blonde Hair John Frieda 9.7 4.5 (4,378) Buy on Amazon
15 L'Oreal Paris EverPure Blonde Sulfate Free Shampoo L’Oréal Paris 9.7 4.5 (1,601) Buy on Amazon
16 Nexxus Blonde Assure Purple Shampoo with Keratin Protein Nexxus 9.7 4.5 (2,594) Buy on Amazon
17 Moroccanoil Blonde Perfecting Purple Shampoo Moroccanoil 9.7 4.5 (7,968) Buy on Amazon
18 L'Oreal Paris EverPure Purple Toning Conditioner L’Oréal Paris 9.7 4.5 (8,435) Buy on Amazon
19 Paul Mitchell Platinum Blonde Purple Shampoo Paul Mitchell 9.6 4.4 (9,241) Buy on Amazon
20 ORIBE Bright Blonde Revitalizing Violet Shampoo ORIBE 9.6 4.4 (1,915) Buy on Amazon
21 Fanola No Yellow Anti-Brass Purple Shampoo Fanola 9.6 4.4 (1,055) Buy on Amazon
22 L'Oreal Paris Elvive Color Vibrancy Purple Shampoo L’Oréal Paris 9.6 4.4 (6,172) Buy on Amazon
23 GLISS Hair Repair Color Guard Shampoo and Conditioner Set GLISS 9.6 4.4 (1,772) Buy on Amazon
24 ORIBE Bright Blonde Conditioner for Color Maintenance ORIBE 9.6 4.6 (975) Buy on Amazon
25 John Frieda Sheer Blonde Highlight Activating Duo Set John Frieda 9.6 4.6 (877) Buy on Amazon
26 Oribe Bright Blonde Radiance and Repair Treatment ORIBE 9.5 4.5 (275) Buy on Amazon
27 Philip Kingsley Pure Blonde Brightening Shampoo PHILIP KINGSLEY 9.0 4.0 (100) Buy on Amazon
28 Rene Furterer Okara Blonde Brightening Shampoo Rene Furterer 8.6 4.2 (87) Buy on Amazon
29 Fantasy Nails Kuul Matizant Shampoo, purple, 10.14 Fl Oz (Pa Fantasy Nails 7.8 4.5 (65) Buy on Amazon
30 SUPERZERO Purple Shampoo Bar for Blonde and White Hair SUPERZERO 5.7 4.2 (30) Buy on Amazon