Best Toning Shampoo in 2026

Violet pigment tones down unwanted yellow hues on grey, light blonde, or streaked hair

Ideal, for grey, super lightened, or decolored hair

Its giving the hair a cool, bright, even reflection

Redken Color Extend Blondage Color Depositing Purple Shampoo is a professional salon shampoo for color treated or chemically treated hair. Neutralizes brassy, yellow and orange undertones.

With purple pigments to instantly tone, strengthen and moisture blonde, bleached, and color treated hair. Helps with color retention, anti-fade protection and maximizes color vibrancy for a cooler blonde result.

Cleanses, strengthens and adds softness. Contains salicylic acid to strengthen and repair blonde hair from the core and pure violet pigments to remove unwanted brassiness and leave blonde hair color cool and bright.

Shampoo

Silver Shine

Milk Shake

Toning Purple Shampoo and Conditioner Set: Maintain your perfect blonde with this set that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair

Hydrating Formula: This moisturizing conditioner and shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized; Vegan, sulfate free, paraben free with no harsh salts

The Ever Collection: With our shampoos, conditioners, and hair treatments you can have a sulfate free hair care routine that’s tailor made for your specific needs, even if you have color treated hair

Color-enhancing shampoo brightens and refreshes blonde, highlighted and silver hair.

Renews and refreshes faded highlights and ash-toned hair.

Removes the dull yellow in silver hair, and leaves hair shiny without residue.

Anti Brass Toning Blue Shampoo: Brass Off shampoo neutralizes unwanted orange undertones in dark blondes and brunettes across multiple levels who lighten their hair for a refreshed cool-toned color

Multi-Tasking Properties: Professional toning shampoo deposits blue-violet pigments to neutralize and reduce brass and red tones while cleansing hair without stripping color and hydrating hair

Key Benefits: Nourishing shampoo suitable for both color treated and natural hair to enhance, restore, boost cool tones, cleanse and nourish dark blonde, brunette and highlighted hair or natural hair

contains Fudge's max-strength violet micro-pigments that instantly knocks out brassy tones, whilst their unique Opti-PLEX technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle

The only paraben & sulfate free purple shampoo on Amazon! Cruelty free & vegan friendly! Contains intense violet pigments to counteract unwanted yellow hues. Purple toning shampoo is suitable for use on silver, gray, blonde, bleached and highlighted hair for a radiant, brighter color.

Extend Time Between Expensive Salon Visits: Stronger than traditional blonding shampoos, the vivid violet of silver hair shampoo enhances hair color for ice cool blonde or dazzling silver/ash tones.

Shampoo For Blonde, Platinum & Gray/Silver Hair: Zero Yellow Purple shampoo neutralizes brassiness in blonde shades for high quality at-home hair care. Our hair products are recommended by hair stylists worldwide.

For icy blonde Khaleesi vibes or rich brunette tones sans brass and orange

Best for: Brunette, dark blonde, high level blonde and warm tones.

Formulated with Coconut oil for shine and to prevent breakage/split ends

Toning Shampoo: Purple pigment depositing shampoo that neutralizes brass and yellow tones in lightened, blonde hair to restore cool tones while strengthening the hair to protect and prevent damage

Benefits: Professional hair product that deposits purple dye to revive cool undertones in blondes that have turned brassy or yellow, by neutralizing warm tones for fresh, bright healthy hair color

Additional Benefits: This vegan and paraben-free formula leaves blonde and lightened hair toned, silky, shiny, 2.5X smoother and with 3X less breakage to keep hair healthy in between salon visits

Removes yellow tones from blonde hair

Neutralizes violet pigment counteracts the unwanted tones in brassy blonde hair

Purifies and nourishes blonde hair

Shiny Silver Purple Shampoo; Enhance Blonde Tones To Get Rid Of Unwanted Brassy And Yellow Hair Color; Ultra Conditioning Shampoo To Moisturize And Strengthen Hair

Eliminates Yellow Tones And Brassiness; Neutralizes Brassy Tones Using Purple Pigments; Brightening Shampoo For Hair That Needs Toning For Excessive Yellow Hues

Tone White Or Gray Hair; Toner For Blonde Hair; Revitalizes Bleached Or Platinum Or Highlighted Hair; Safe For Color Treated Hair Of All Types

Silver Shine Light is a delicately formulated toning shampoo for blonde hair, which contains a special purple pigment to counteract brassiness and overall yellow tones in natural or lightened blonde, grey, or white hair.

The reduced percentage of violet pigment compared to the original milkshake silver shine shampoo makes milkshake silver shine LIGHT shampoo neutralize unwanted yellow or brassy tones moderately: ideal for those people who want a balanced, cool blonde.

The fragrance in the silver shine range is a gorgeous gourmand experience: the headnotes of blueberry, blackberry, and raspberry blend with floral heart notes. The base notes are made of sweet musky tones that leave a delicate fragrance.

Ideal for chemically damaged hair.Opti-PLEX technology penetrates deep into your hair to reconstruct bonds.

Contains Fudge's max-strength violet micro-pigments that knocks out brassy tones.

It is weightlessly smoothing the cuticle.

Weekly use to tone blonde, gray and highlighted hair

Reduces brassy tones in 60 seconds

Gently cleanses and protects hair

For Light Brown to Medium Blonde Hair: Care for color-treated hair with Blacklight Blue Shampoo by Oligo Professionnel. This vegan shampoo is an argan oil and amino acid-infused toning conditioner specifically formulated for hair levels 5 (Light Brown) to 7 (Medium Blonde).

Easy to Use: Our blue conditioner is easy to incorporate into your hair care routine. Simply apply on damp hair, lather evenly, and rinse. Repeat application and leave for 2 to 5 minutes. Use the blue toning shampoo once a week or whenever brassiness re-appears.

Upgrade Your Hair Care Regimen: To maximize the nourishing benefits of the Blacklight blue toner for brassy hair, use it in tandem with Blacklight Blue conditioner. When applying the blue shampoo and conditioner, use gloves to avoid hand or nail staining.

Toning Purple Shampoo: Strength Cure Blonde color depositing Shampoo neutralizes unwanted yellow tones in all blonde, platinum, grey and silver hair. Removes undesirable brassy warmth and brightens

Reparative Formula: With the same base as Strength Cure this formula repairs damage; plant-based protein Keravis strengthens strands and prevents damage, antioxidant Astaxanthin heals and repairs

Key Benefits: Blue-based purple formula tones down yellow and orange brass in blonde and lightened hair; for icy white to honey blonde; fortifies and repairs, heals split ends, prevents future damage

This item is not a Tester

Packaging may vary

Beauty and personal care product

Violet Purple Shampoo For Blonde Hair; Reduces Unwanted Yellow; Orange Or Brassy Tones From Blonde Hair With This Intensive Violet Purple Shampoo; Use Daily Or As Part Of Your Blonde Maintenance Regimen To Keep Your Cool Or Ash Blonde The Right Tone

Purple Shampoo For Bleached Blondes And Blonde Hair Color; Heavy Highlighting And Bleached Hair Needs To Be Maintained With A High Quality Shampoo; Made To Maintain Salon Color At Home Without Frequent Salon Visits For Added Toners And Color

Repair Shampoo For Blondes; Repair Damage Sites On The Hair With This Cysteine Amino Acid Based Shampoo; By Repairing The Surface Of The Hair You Prevent Split Ends; Breakage And Tangles Either Ever Use

Designed for fine and light-colored hair, this multitasking formula conditions, detangles and speeds up drying time.

SAY BUH-BYE TO BRASS - Every lightened hair needs a toner. Luckily for you, we provide the pigment shampoo that offers great results. Your colorist applies it at the salon after lightening your hair, and this hair purple shampoo is like a weekly treatment for maintaining cool, neutral and ashy tones at home. Our toning shampoo eliminates brass in one powerful wash!

TREAT YOUR STRESSED-OUT TRESSES - We know that achieving the perfect shade of blonde or silver by bleaching, can wreak havoc on our strands. That is why we have designed our hair salon shampoo with a blend of rich botanicals to treat over-processed hair. Our shiny hair shampoo not only preserves your color but it also leaves your hair soft and healthy

WHEN YOU WANT DRAMATIC RESULTS - If you want a more potent shampoo to treat your hair the right way, you’ve come to the right place as our hair toning shampoo neutralizes unwanted hues. This violet toning shampoo is ideal for use 2-4 times per month i.e. every 3rd wash for intensive color correcting as it soothes and conditions dry hair and scalp. The omega fatty acids nourish your scalp and strands

KNOCKS OUT BRASSY TONES - Rid your hair of brassy tones and revive your hair with Violet Crush Shampoo.

SALON-FRESH BLONDE - Enhance your color and discover your best blonde.

CRUSHED VIOLET PIGMENTS - Deposits crushed violet pigments into blonde hair to counter-act yellow tones to make color-treated or highlighted blonde hair appear cooler and brighter in as little as one use.

PURPLE SHAMPOO TO BALANCE BRASSY TONES: Nexxus Blonde Assure Purple Shampoo for blonde, silver, or platinum hair helps neutralize brassy tones and provide long-lasting color care & color vibrancy

BRIGHTEN YOUR BLONDE HAIR: This hair shampoo for blonde and platinum hair develops cooler, brighter, smoother blonde after just one use. This color toning purple shampoo will leave hair shiny

SALON-CRAFTED COLOR CARE HAIR CARE: Nexxus Purple Shampoo for blonde hair helps replenish & repair hair, leaving it revitalized without weighing it down, giving it flexibility and suppleness

Eliminates brassy tones to enhance blonde, gray and silver hair

Features Advanced Brightening Technology to increase brightness by up to 80%

Prevents oil buildup to reduce frequent washing

ELIMINATE BRASS, KICK UP LUMINOSITY - AWARD WINNING purple toning shampoo POWERS UP blonde, silver and grey hair by extending color & lifting away ALL brassy, yellow tones - the IDEAL shampoo for sweaty gym buildup, “Tricky Cases”, platinum hair & perfect as a blue shampoo, shampoo for grey hair, or silver shampoo.

PCA TECHNOLOGY – TOTAL LIGHTENING CONTROL: THE ONLY HIGH PERFORMANCE, purple shampoo for blonde hair toner that leverages the power of PRECISE COLOR ADJUSTMENT – a silver shampoo technology that delivers lighter and lighter results, the longer you leave it on. Just 2 to 5 minutes for instant results - your CONFIDENCE will thank you!

100% MONEY BACK GUARANTEE – BREAKTHROUGH FORMULATION, FAST RESULTS: You’ll notice a difference day one, guaranteed. How do we know? This tested, proven violet toning shampoo for blond hair is BETTER than other AWARD WINNING color shampoo formulations. So go ahead, Click Add to Cart now and extend your luminescent salon color until your next appointment, or your money back.

Paul michell super skinny daily shampoo and conditioner smoothens and softens hair

It penetrates deep into the hair shaft where it displaces water and constricts the hair

Its mild surfactants thoroughly cleanse without stripping or plumping the hair

“I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair.” - Kristin Ess

Cleanse + Condition: A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip.

Ultra-violet pigment, Brass Reducing, Intense Toning, Shine Restoring, Sulfare-free

FOR ALL HAIR TYPES: Banish brass and boost brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights & color. Rose Hip & Biotin replenish nutrients, adding shine and strength.

Brightens and enhances blondes without drying

Toning shampoo that can be used after any lightening services, or perfect for use at home to keep brassy tones away

It refreshes coo tones between color services

Its color is safe and non drying

Suitable for all hair types

Ultra violet pigments help preserve blonde haircolor for a noticeably brighter blonde

Shampoo gently cleanses while toning unwanted yellow undertones and brassiness

Conditioner nourishes to increase smoothness and shine