Best John Frieda Shampoo in 2026

BRIGHTER, STRONGER HAIR - John Frieda Go Blonder is a mild cleanser that gradually lightens for a visibly lighter, brighter, more sunlit shade of blonde.

ACTIVE INGREDIENTS - John Frieda Sheer Blonde Go Blonder shampoo is formulated with citrus and chamomile, and our BlondeMend Technology.

SAFE FOR COLOR TREATED HAIR - John Frieda Sheer Blonde hair products have been developed for safe use on natural, color-treated, or highlighted hair.

BRIGHTEN WITHOUT DRYING - John Frieda Go Blonder is a mild cleanser that gradually lightens for a visibly lighter, brighter, more sunlit shade of blonde.

ACTIVE INGREDIENTS - John Frieda Sheer Blonde Go Blonder shampoo is formulated with our citrus and chamomile, and our BlondMend Technology.

SAFE FOR COLOR TREATED HAIR - John Frieda Sheer Blonde hair products have been developed for safe use on natural, colour-treated, or highlighted hair.

ENHANCED, RICH COLOR - Our Brilliant Brunette shampoo helps to cleanse and protect color-treated and multi-dimensional brunette hair from fading

HELPS TO MEND HAIR SURFACES - John Frieda Multi-tone Revealing Shampoo, formulated with crushed pearls and sweet almond oil, helps restore healthy texture, depth, and mirror-like shine

SAFE FOR COLOR TREATED HAIR - John Frieda Brilliant Brunette hair products have been developed for safe use on natural, color-treated, or highlighted hair

KNOCKS OUT BRASSY TONES - Rid your hair of brassy tones and revive your hair with Violet Crush Shampoo.

SALON-FRESH BLONDE - Enhance your color and discover your best blonde.

CRUSHED VIOLET PIGMENTS - Deposits crushed violet pigments into blonde hair to counter-act yellow tones to make color-treated or highlighted blonde hair appear cooler and brighter in as little as one use.

The below information is per pack only

ANTI-HUMIDITY SHAMPOO PREVENTS FRIZZ - Block out frizzy hair and leave hair smooth and healthy-looking with John Frieda Beyond Smooth Frizz Ease Shampoo for dry, damaged and frizzy hair.

INFUSED WITH PURE COCONUT OIL - Coconut infused remedy is perfect for repairing damaged hair, locking in essential moisture and preventing frizz before it starts. Leave hair looking smooth and shiny.

BLOCKS FRIZZ AND IMPROVES MANAGEABILITY - Flawlessly Straight Shampoo is formulated to help smooth, soften and fight against frizzy fibers to make straightening and styling easier.

FORMULATED WITH KERATIN OIL - Our shampoo features Keratin and nourishes the unruly textures for softened, shiny hair

CLEANSES DIFFICULT TO STRAIGHTEN HAIR - Set your hair up for successful straightening and styling without compromising the healthy look and feel of your hair with Flawlessly Straight Shampoo and Conditioner.

BRIGHTER, STRONGER HAIR - John Frieda Go Blonder is a mild cleanser that gradually lightens for a visibly lighter, brighter, more sunlit shade of blonde

ACTIVE INGREDIENTS - John Frieda Sheer Blonde Go Blonder shampoo is formulated with citrus and chamomile, and our BlondeMend Technology

SAFE FOR COLOR TREATED HAIR - John Frieda Sheer Blonde hair products have been developed for safe use on natural, color-treated, or highlighted hair

BRIGHTEN WITHOUT DRYING - Restore moisture to treated, or dry, hair as you gradually lighten for visibly lighter, more sunlit blonde hair.

ACTIVE INGREDIENTS - John Frieda Sheer Blonde Go Blonder conditioner is formulated with our citrus and chamomile, and our BlondMend Technology.

SAFE FOR COLOR TREATED HAIR - John Frieda Sheer Blonde hair products have been developed for safe use on natural, colour-treated, or highlighted hair.

REMOVE BUILD UP - John Frieda Detox and Repair Shampoo provides stressed hair with rich nutrients and revitalizes hair immediately

FOR DAMAGED HAIR - Enriching shampoo,with antioxidant rich green tea and nourishing avocado oil, for damaged hair

CLEANSING SHAMPOO - This John Frieda shampoo cleanses damaged, dry hair and leaves hair looking rich with a silky shine

John Frieda Sheer Blonde Highlight Activating Moisturizing Shampoo for Darker Blondes 250ml with jojoba oil, honey and oatmeal smoothes hair as it gently removes darkening dulling build-up. It reveals a full spectrum of blonde tones. The hair is soft and moisturized.

Non-colour deposit.

2 Pieces - 8.45 Ounce (249ml)

Transform Fine, Flat Hair Into Salon-Caliber,Natural-Looking Volume.

Gently Cleanses For Volume That Looks & Feels Natural

Uses&Tips:Begin by applying Sheer Blonde Highlight Activating Enhancing Shampoo to wet hair

Gently massage and work into a rich lather, then rinse.Repeat if necessary.

Follow with Highlight Activating Enhancing Conditioner. Massage throughout hair, from root to tip, then rinse thoroughly.

Activate highlights.

A cleanse for natural-looking blonde.

Platinum to Champagne

Brings out glistening blonde highlights

CLEANSING SHAMPOO - Gently cleanses while preserving and enhancing the vibrancy of red hair

HAIR COLOR PROTECTANT - Helps boost softness and shine, this Red Boosting Shampoo with Anti-fade technology protects color and contains pomegranate extract and vitamin E.

FOR ALL SHADES OF RED - Safe for all shades of natural and colour-treated red hair

CAREFREE TOUSLED STYLE - Our Sea Salt Spray is a textured hair product that helps to tousle hair softly and encourage natural waves

ENHANCE NATURAL WAVES - Create windswept waves for a light texture, even when you're miles away from the beach

CRAFT YOUR PIECEY HAIR - With Natural Sea Salt, you can mess up your short, sexy hair or twist for longer, tousled looks

John Frieda Full Repair Strengthen + Restore Shampoo 250ml with inca inchi oil, rich in omega 3 reverses the look and feel of damaged hair as it restores strength for full bouncy styles without weighing the hair down. It protects brittle strands, reducing the risk of breakage and split ends.

ANTI-FRIZZ FORMULA - Helps style unmanageable curls with anti-frizz, Curl Enhancing Technology formula that moisturizes, detangles, and forms bouncy, lightweight, soft curls.

CARE FOR CURLS WITH CONFIDENCE - Spend more time embracing your natural curls with this conditioner that deeply nourishes, softens, and untangles.

LOCKS IN MOISTURE FOR DEFINITION AND BOUNCE - Align curly strands to create an ideal shape with bounce, nourishment, moisture and hydration.

Strengthening care to maximise volume

Infused with Protein-Strength Complex

Weightlessly transforms fine hair from within

DEFINES AND DETANGLES - Help define and detangle difficult to manage natural curls with this unique, frizz-fighting shampoo designed to maximize bounce and enhance curls.

CARE FOR CURLS WITH CONFIDENCE - Embrace your natural curls with this shampoo that revives lifeless curls and cleans & nourishes for bouncy defined curls.

CLEANSE & NOURISH - Gently cleanses difficult or unmanageable hair using carefully formulated, SLS/SLES sulfate-free formula designed for soft curls.

DEEPER BRUNETTE COLOR - Discover a deeper brunette color for natural or color treated hair with our unique combination of natural ingredients - natural cocoa and evening primrose oil.

NOURISH DRY HAIR - Leave your hair lustrous and shiny by locking in essential moisture.

NATURAL COCOA AND PRIMROSE OIL - This blend of ingredients was specifically designed to elevate your brunette color and give you indulgent shades of brunette hair.

Helps to maintain rich, vibrant red tones. Enhanced anti-fading technology

DEFINES AND DETANGLES - Help define and detangle difficult to manage natural curls with this unique, frizz-fighting shampoo designed to maximize bounce and enhance curls.

CARE FOR CURLS WITH CONFIDENCE - Embrace your natural curls with this shampoo that revives lifeless curls and cleans & nourishes for bouncy defined curls.

CLEANSE & NOURISH - Gently cleanses difficult or unmanageable hair using carefully formulated, SLS/SLES sulfate-free formula designed for soft curls.

A 3-in-1, sulfate-free shampoo for everyone with colored hair. Watercolors Shampoos cleanse, condition and refresh color in one easy step. Specially formulated Reflective Color Enhancers deposit color and deliver vibrant tones and brilliant shine, while a rich foaming lather nourishes every hair strand. Tone and maintain color treated hair, or enhance non-treated hair's natural hues. Watercolors is the ultimate color enhancing, conditioning shampoo.

These sulfate-free, color maintenance and enhancing shampoos cleanse, condition and refresh hair color in one step. Protect your client's color investment and maintain their color between salon visits! And don't forget to try Watercolors Root Concealers!

Watercolors Color Enhancing Shampoo are the most powerful color depositing shampoo ever made!

SAFE FOR COLOR-TREATED HAIR - John Frieda Frizz Ease Shampoo is an ultimate moisture repair shampoo for all levels of frizz.

TWO STEPS TO SMOOTH - Anti frizz shampoo and conditioner for dry hair and frizz to restore moisture, hydrate and repair.

REPAIR SHAMPOO - Formulated with replenishing oils and helps smooth and visibly repair damage from heat and styling tools that can cause frizz

ENHANCES VOLUME IN 1 USE - Maximize the fullness of your hair with Volume Lift full style hair preparation.

FOR COLOR-TREATED HAIR - Safe to use on color-treated hair to fight limp hair that feels flat, dull, and lifeless. Transform your dyed hair or natural hair to a high volume look.

SOFTENS HAIR - Volumizing, lightweight shampoo leaves hair soft with touchable movement and bounce.

Designed specifically to enhance darker shades of brown hair

Specially formulated to deliver incredible shine, clarity and luminosity to brown hair

It produces breathtaking shine