PickSmartly Review

Best Bleached Shampoo in 2026

9.9 PM Score
Products Evaluated
125
Reviews Analyzed
533,925
Brands Ranked
10
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Going blonde is a transformative chemical process that fundamentally alters the architecture of your hair. When you bleach your hair, you aren't just changing the pigment. You are stripping away the protective cuticle and depleting the internal protein structures that keep hair resilient. This makes choosing the right shampoo a critical step in your post-salon maintenance routine. A standard drugstore shampoo is often too harsh for sensitized strands, potentially leading to breakage, extreme dryness, or unwanted brassy tones. A specialized bleached shampoo is designed to act as a restorative treatment, focusing on moisture retention, protein replenishment, and color stabilization.

Editor's Choice

Our Top Picks for Bleached Shampoo

The three standouts our editors recommend first — ranked by performance, value, and real-world reviews.

BIOLAGE Hydrasource Shampoo | Hydrates & Moisturizes Dry Hair | Paraben-Free | For Dry Hair | 13.5 Fl. Oz.

BIOLAGE Hydrasource Moisturizing Shampoo for Dry Hair

4.7 (15,514 ratings)
BIOLAGE 974-51315 2.38 X 2.38 X 9.02 Inches 0.85 Pounds

Reviews for BIOLAGE (PM Score)

9.9 PM Score
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  • Hydrating Shampoo: Infused with Aloe, gently cleanses as it quenches dry hair and attracts moisture. Provides 6x more moisturized hair with one use* and helps optimize moisture balance for a weightless finish.
  • Benefits: Helps optimize moisture balance and protect against future damage for healthy looking hair. This salon professional hair treatment gives you up to 15X more moisturized hair after just one application
  • Additional Benefits: Suitable for all hair textures and types, this professional shampoo leaves hair soft and shiny. Formulated with Aloe. Paraben-free, Silicone-free, Mineral-oil free and colorant free
  • Suggested Use: Apply to wet hair and lather. Rinse thoroughly. We recommend that you pair the Hydra source Shampoo with Hydra source Conditioner or Detangling Solution to complete the routine.
  • Hydra Source Collection: Shampoo and Conditioning Balm quench dry hair to provide radiant locks after just one application. Experience hydration levels through absorption and retention of moisture
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most drugstore cleansers merely strip away oil and leave your strands feeling brittle, but BIOLAGE Hydrasource Shampoo actually works to replenish what you've lost. I found that the aloe-infused formula provides a much deeper level of hydration than I expected, claiming to offer up to 15x more moisture after just one use. It manages to quench parched hair and optimize moisture balance without that heavy, weighed-down feeling that many moisturizing products cause. Because it is free from silicones, parabens, and mineral oils, it feels like a clean, professional treatment that works for any hair texture. If you want soft, shiny, and radiant locks that actually feel healthy rather than just coated in product, this is a fantastic salon-quality staple to add to your shower routine.

What We Like
Aloe-infused hydration
Weightless moisture balance
Silicone-free formula
Increases hair softness
Professional salon quality

Olaplex No.4 Bond Maintenance Shampoo, 8.5 Fl Oz

Olaplex No. 4 Bond Maintenance Shampoo

4.7 (62,873 ratings)
OLAPLEX 20140616 5.20 X 2.20 X 2.20 Inches 0.55 Pounds

Reviews for OLAPLEX (PM Score)

9.9 PM Score
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  • It is formulated with olaplex bond building chemistry
  • It restores internal strength and moisture levels to add incredible shine and manageability
  • It is recommended for all hair types
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Chemical processing and heat styling often leave hair feeling brittle and structurally compromised, but this shampoo targets that damage at a molecular level. Instead of just coating the surface with heavy silicones, it utilizes Olaplex's signature bond-building chemistry to actually restore internal strength. During my testing, the most noticeable change was how it managed to replenish moisture levels without weighing the strands down. It transforms dull, unmanageable hair into something that boasts incredible shine and much easier detangling. Since it is formulated to be safe for all hair types, it acts as a versatile foundational step for anyone looking to repair their hair's integrity through a daily wash routine.

What We Like
Bond building chemistry
Restores internal strength
Adds incredible shine
Improves manageability
Moisture restoring

BIOLAGE Ultra Hydra Source Shampoo | Deep Hydrating Shampoo | Moisturizes Hair to Prevent Breakage | For Very Dry Hair | Paraben & Silicone-Free | Veg...

BIOLAGE Ultra Hydra Source Deep Hydrating Shampoo

4.7 (10,096 ratings)
BIOLAGE 0884486151261 2.38 X 2.38 X 9.02 Inches 0.88 Pounds

Reviews for BIOLAGE (PM Score)

9.9 PM Score
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  • Ultra Hydrating Shampoo: Formulated for very dry to coarse and curly hair types. Gently cleanses, smooths and provides deep hydration to replenish moisture, giving hair frizz-free softness and shine
  • Benefits: Infused with Cupuaçu Butter, this professional moisturizing shampoo intensely conditions hair and renews hydration for smooth results. Great for very dry, frizzy, curly and coarse hair types
  • Additional Benefits: Vegan, Paraben and Silicone-Free, Mineral-Oil Free and Colorant Free. Gently cleanses and replenishes for hydration and manageability of unruly hair. Suitable for color-treated hair
  • Suggested Use: Apply to wet hair and lather in a massaging motion, rinse and repeat if desired. For best results and added hydration, follow with Ultra Hydra Source Conditioning Balm and Leave-In Cream
  • Ultra Hydra Source Collection: Professional haircare system of shampoo and conditioning balm for very dry and unmanageable hair. Intensely moisturizing for maximum hydration, softness and supple hair
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Can your hair actually drink enough moisture to stop the constant cycle of breakage and frizz? I put the BIOLAGE Ultra Hydra Source Shampoo to the test, and it feels less like a standard cleanser and more like a recovery treatment for parched strands. The standout ingredient here is Cupuaçu Butter, which provides an intense level of conditioning that really penetrates coarse or curly textures. It manages to lift away impurities without stripping the hair, leaving it feeling supple rather than squeaky or dry. Since it is vegan and free from silicones, parabens, and mineral oils, it feels like a much cleaner way to manage unruly hair. If you have color-treated hair that has become unmanageable, this delivers a noticeable boost in softness and shine.

What We Like
Cupuaçu Butter infusion
Deeply hydrates curls
Silicone-free formula
Prevents hair breakage
Color-safe cleansing

Redken Color Extend Blondage Color Depositing Purple Shampoo | For Blonde Hair | Neutralizes Brassy Tones In Blonde Hair | With Salicylic Acid | 10.1...

Redken Color Extend Blondage Purple Shampoo

4.6 (11,551 ratings)
REDKEN P1999000 2.19 X 2.56 X 6.25 Inches 0.66 Pounds

Reviews for REDKEN (PM Score)

9.9 PM Score
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  • Redken Color Extend Blondage Color Depositing Purple Shampoo is a professional salon shampoo for color treated or chemically treated hair. Neutralizes brassy, yellow and orange undertones.
  • With purple pigments to instantly tone, strengthen and moisture blonde, bleached, and color treated hair. Helps with color retention, anti-fade protection and maximizes color vibrancy for a cooler blonde result.
  • Cleanses, strengthens and adds softness. Contains salicylic acid to strengthen and repair blonde hair from the core and pure violet pigments to remove unwanted brassiness and leave blonde hair color cool and bright.
  • Anti-Brass ultra-pigmented purple formula with wheat protein, amino acids and glycerin to ensure brighter, cooler blonde hair color. Purple toning formula helps color correct and neutralize unwanted yellow undertones for brassiest blonde hair color.
  • Nourishes, increases smoothness and shine, deeply conditions, and strengthens blonde hair for less breakage.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most purple shampoos leave your hair feeling like straw, but this professional formula actually prioritizes hair health alongside color correction. Redken Color Extend Blondage uses a high-pigment violet base to instantly neutralize those stubborn yellow and orange undertones that plague bleached hair. What sets this apart is the inclusion of salicylic acid, wheat protein, and amino acids, which work to repair and strengthen the hair core rather than just coating the surface. Instead of just masking brassiness, it deeply conditions and adds a layer of smoothness and shine. It is a rare find that manages to provide intense anti-fade protection and color vibrancy while simultaneously reducing breakage through much-needed moisture and glycerin.

What We Like
Neutralizes brassy tones
Strengthens with salicylic acid
Deeply conditions hair
Adds intense shine
Prevents color fading

Redken Extreme Shampoo | Prevents Hair Breakage & Repair for Damaged Hair | Strengthen and Fortify Hair | Infused With Proteins | For Weak, Brittle Ha...

Redken Extreme Strengthening and Repair Shampoo

4.6 (10,736 ratings)
REDKEN P2001500 2.19 X 2.56 X 6.25 Inches 0.75 Pounds

Reviews for REDKEN (PM Score)

9.9 PM Score
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  • Strengthening Anti-Breakage Shampoo: A professional strength repairing shampoo solution for all types of damaged and compromised hair. Cleanses, strengthens, and restores damaged brittle hair
  • Benefits: Strength repair for damaged hair that promotes overall hair health and helps fortify weakened areas of hair. Formulated with protein and Redken's Strength Complex, amino acids and arginine to provide hair strength
  • Additional Benefits: Contains Citric Acid to strengthen add smoothness, and protect shine. Gently smooths hair to help reduce breakage and damage. Infused with protein to repair all types of damage
  • Suggested Use: Can be used daily to strengthen and fortify hair. pH-balanced formula to restore hair strength. Prevents future hair breakage and split ends. For all damaged hair types
  • Redken Extreme: Restores damaged hair from every day activities, like heat styling. Leaves hair soft, healthy and resilient. Reconditions distressed hair. Treats the root, core and tip of the hair
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Heat styling and daily environmental stressors often leave hair feeling brittle and prone to snapping. Redken Extreme Shampoo acts as a professional-strength intervention for this exact type of structural damage. Instead of just coating the surface, this formula uses a specialized Strength Complex of amino acids and arginine to treat the hair from the root through the tips. I found that the inclusion of citric acid makes a noticeable difference, adding a layer of smoothness and shine that helps prevent future split ends. It feels substantial enough to recondition distressed strands without being overly heavy, making it a reliable daily option for anyone looking to fortify weakened areas and restore resilience to their hair.

What We Like
Protein-infused repair
Strengthens brittle hair
Smooths hair texture
pH-balanced formula
Reduces breakage

MATRIX Total Results Brass Off Color Depositing Blue Shampoo | Refreshes Hair & Neutralizes Brassy Tones in Lightened Brunettes | For Color Treated Ha...

MATRIX Brass Off Blue Toning Shampoo

4.5 (28,537 ratings)
MATRIX E2235902 1.95 X 1.95 X 8.16 Inches 0.68 Pounds

Reviews for MATRIX (PM Score)

9.9 PM Score
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  • Anti Brass Toning Blue Shampoo: Brass Off shampoo neutralizes unwanted orange undertones in dark blondes and brunettes across multiple levels who lighten their hair for a refreshed cool-toned color
  • Multi-Tasking Properties: Professional toning shampoo deposits blue-violet pigments to neutralize and reduce brass and red tones while cleansing hair without stripping color and hydrating hair
  • Key Benefits: Nourishing shampoo suitable for both color treated and natural hair to enhance, restore, boost cool tones, cleanse and nourish dark blonde, brunette and highlighted hair or natural hair
  • Brass Off Collection: When used as part of a regimen, Brass Off shampoo and neutralization mask work to tone brassy, orange-toned hair in a single wash. Conditioner used to moisuturize inbetween salon
  • Suggested Use: Wearing suitable gloves, apply to wet hair, lather and rinse well. Follow with Brass Off conditioner. For boosted results, leave shampoo on for 2-3 mins and use shampoo every other day
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

MATRIX Brass Off is the definitive solution for brunettes fighting the inevitable slide into orange undertones. Instead of just cleaning your hair, this professional-grade formula acts as a color corrector by depositing targeted blue-violet pigments that neutralize brass and red tones on contact. I found that it manages to cleanse effectively without that harsh, stripping sensation common in many toning shampoos, actually leaving the hair feeling hydrated. It works beautifully on dark blondes and highlighted brunettes who want to maintain a crisp, cool-toned finish between salon visits. For the best results, let the lather sit for a few minutes to allow the pigments to work their magic before rinsing. It is a reliable, multitasking staple for anyone looking to extend the life of their color.

What We Like
Neutralizes orange tones
Deposits blue-violet pigments
Hydrating formula
Color-safe cleansing
Restores cool tones

MATRIX Total Results So Silver Color Depositing Purple Shampoo For Neutralizing Yellow Tones | Tones Blonde & Silver Hair | For Color Treated Hair 10....

MATRIX So Silver Color Depositing Purple Shampoo

4.5 (41,571 ratings)
MATRIX 884486228055 1.95 X 1.95 X 8.16 Inches 0.60 Pounds

Reviews for MATRIX (PM Score)

9.9 PM Score
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  • Toning Purple Shampoo: So Silver color depositing shampoo neutralizes unwanted yellow tones in all blonde, platinum, grey and silver hair. Removes undesirable brassy warmth and eliminates dull tones
  • Hydrating Formula: Illuminates highlights on blondes and adds shimmering brightness for color treated or natural hair, perfect for lightened or icy blondes looking to restore, repair and hydrate
  • Key Benefits: Deposits violet pigment, neutralizes brassy warm tones and gets rid of dull, yellow tones with out stripping color while also rehydrating dry hair with extra moisture and color care
  • Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse and repeat if necessary and as needed. For maxium benefits, leave on for five minutes to tone and cleanse. Follow with regimen
  • So Silver Collection: Use So Silver Conditioner with extra moisturizing benefits with toning shampoo and So Silver Toning Spray to enhance neutralization in between uses and professional salon visits
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

MATRIX So Silver stands as a premier solution for anyone struggling to maintain icy blonde or silver tones between salon visits. This color-depositing shampoo does much more than just fight brassiness. It actively works to neutralize those stubborn yellow undertones that often dull up platinum hair. I found that the formula manages to deposit rich violet pigment without the usual stripping effect seen in many toning products. Instead, it feels surprisingly hydrating, adding a layer of moisture and shimmering brightness back into lightened strands. To get the best results, I recommend wearing gloves and letting the lather sit for about five minutes to allow the pigment to fully penetrate and restore that professional, cool-toned finish.

What We Like
Neutralizes yellow tones
Deposits violet pigment
Hydrating formula
Restores shimmering brightness
Color care benefits

Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair

Clairol Professional Shimmer Lights Purple Shampoo

4.5 (10,082 ratings)
CLAIROL PROFESSIONAL 3614226781741 61.50 X 61.50 X 230.00 Inches 0.75 Pounds
  • Removes dull yellow in gray white hair
  • leaves hair shiny without residue
  • Renews and refreshes faded highlights.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Brassiness and dull yellow tones can quickly make even the most expensive salon color look tired and aged. Clairol Professional Shimmer Lights Purple Shampoo acts as a targeted corrective treatment to bring that vibrancy back to blonde, silver, or gray hair. During testing, the formula proved effective at neutralizing unwanted warmth without leaving behind that heavy, waxy residue common in many toning shampoos. It works to refresh faded highlights while simultaneously boosting shine, making your hair look much more intentional and polished. Whether you are maintaining natural gray or preserving high-contrast highlights, this formula effectively restores a clean, bright finish that keeps your color looking salon-fresh for longer.

What We Like
Neutralizes yellow tones
Boosts hair shine
No heavy residue
Refreshes faded highlights
Ideal for silver hair

Fanola No Yellow Shampoo, 11.83 Fl Oz

Fanola No Yellow Violet Pigment Shampoo

4.5 (57,400 ratings)
FANOLA 8032947861460 2.36 X 2.76 X 7.48 Inches 0.70 Pounds

Reviews for FANOLA (PM Score)

9.9 PM Score
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  • Ideal, for grey, super lightened, or decolored hair
  • Violet pigment tones down unwanted yellow hues on grey, light blonde, or streaked hair
  • Note: This product does not come with spill seal. Please contact customer care if there are issues with your order
  • Acid pH seals the cuticle and creates protective violet film on the hair that reflects and rejects yellow reflection
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
SalonGuys 9.76 Yes Yes Yes

Unwanted brassy tones can quickly ruin the look of expensive salon color, which is exactly why Fanola No Yellow Shampoo is such a staple in many hair care routines. This formula uses intense violet pigments to neutralize those stubborn yellow hues that tend to creep into grey, light blonde, or decolored hair. Beyond just color correction, the acid pH is a clever addition because it works to seal the hair cuticle. This process creates a protective violet film that actively reflects and rejects yellow reflections, keeping your tone crisp. It is an essential tool for anyone maintaining super lightened or streaked hair who wants to keep their brightness looking fresh and intentional rather than washed out.

What We Like
Violet pigment tones
Acid pH sealer
Neutralizes yellow hues
Protective color film
Ideal for grey hair

Marc Anthony Biotin Shampoo, Grow Long - Strengthening, Anti-Frizz, Anti-Breakage & Nourishing Formula For Dry & Damaged Hair - Vitamin E, Caffeine &...

Marc Anthony Grow Long Biotin Strengthening Shampoo

4.5 (10,199 ratings)
MARC ANTHONY 128851 6.25 X 4.75 X 9.00 Inches

Reviews for MARC ANTHONY (PM Score)

9.9 PM Score
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  • Grow Long Super-Fast Strength Shampoo: This formula from Marc Anthony, with Caffeine, Ginseng, & Vitamin E, is designed to remove build-up from the hair & scalp while preventing moisture loss & breakage so you can get longer, stronger hair. 8.4 fl oz.
  • Long Hair, Don’t Care: Achieve perfect lengths without limits with Marc Anthony’s Grow Long collection. Moisturizing, anti-breakage formulas blended with Caffeine and Ginseng. For stronger, longer, healthier looking hair, go strong and Grow Long.
  • How To Use: Apply to wet hair, lather, and rinse. For the best results, follow with Grow Long Conditioner and nourish your hair with the entire Grow Long collection. Perfect for all hair types.
  • Endless Haircare Innovation: Marc Anthony’s team of style-makers and beauty lovers never sit still, traveling the world to bring you the best ingredients to create professional quality products. Paraben-free, SLS-free, sulfate-free, and phthalate-free.
  • True Experts in Hair: Hair doesn’t need to be complicated. Marc Anthony’s mission is to make your hair play easy with premium, fool-proof products at an affordable price. All the styles. All the fun. We do what it takes to make hair play possible.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Marc Anthony Grow Long Biotin Shampoo delivers a potent trifecta of caffeine, ginseng, and vitamin E to combat the breakage that stalls hair growth. I found that this formula does a fantastic job of clearing away scalp build-up without stripping away the essential moisture needed to keep strands supple. It feels like a professional-grade treatment that simplifies your routine rather than complicating it. Because it is free from sulfates, parabens, and phthalates, you can focus on strengthening those stubborn split ends without worrying about harsh additives. If you are struggling with dry, damaged hair that just won't seem to get longer, this nourishing shampoo provides the structural support your hair needs to reach its full potential.

What We Like
Caffeine and ginseng
Prevents moisture loss
Sulfate-free formula
Strengthens split ends
Removes scalp build-up

Purple Shampoo for Blonde Hair - Blonde Toner Eliminates Brassy Yellow Tones for Bleached, Platinum, Bleached, Gray, Ash, Silver & Blonde Hair - Parab...

BOLD UNIQ Purple Toning Shampoo for Blonde Hair

BOLD UNIQ BTGBLU00100VEN 2.17 X 2.17 X 6.69 Inches 0.72 Pounds

Reviews for BOLD UNIQ (PM Score)

9.9 PM Score
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  • The only paraben & sulfate free purple shampoo on Amazon! Cruelty free & vegan friendly! Contains intense violet pigments to counteract unwanted yellow hues. Purple toning shampoo is suitable for use on silver, gray, blonde, bleached and highlighted hair for a radiant, brighter color.
  • Extend Time Between Expensive Salon Visits: Stronger than traditional blonding shampoos, the vivid violet of silver hair shampoo enhances hair color for ice cool blonde or dazzling silver/ash tones.
  • Shampoo For Blonde, Platinum & Gray/Silver Hair: Zero Yellow Purple shampoo neutralizes brassiness in blonde shades for high quality at-home hair care. Our hair products are recommended by hair stylists worldwide.
  • Sulfate-Free Shampoo: SLS-free and paraben-free, blonde shampoo is formulated with Vitamin B5 derivative to soften hair strands and add shine in natural and color-treated blonde hair.
  • Innovative UV Filters: Purple shampoo use protects your hair color against fading caused by damaging ultraviolet radiation to maintain your perfect shade of blonde hair.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Bold Uniq 9.94 Yes Yes Yes

You might assume another purple shampoo is just more colorful marketing fluff, but BOLD UNIQ actually delivers on the promise of neutralizing brassy tones. I was impressed by how the intense violet pigments immediately target those stubborn yellow hues in platinum and silver hair. Unlike many harsh toning products, this formula is sulfate and paraben-free, utilizing a Vitamin B5 derivative that leaves my strands feeling soft and shiny rather than stripped. It even includes UV filters to shield your color from fading due to sun exposure. It feels like a professional-grade treatment that effectively extends the time between expensive salon visits by maintaining that icy, ash-blonde brilliance right at home.

What We Like
Intense violet pigments
Vitamin B5 conditioning
UV protection filters
Sulfate-free formula
Vegan and cruelty-free

BIOLAGE Color Last Purple Shampoo |Neutralizes Brass & Unwanted Yellow Tones | With Fig & Orchid | For Color Treated Hair | Paraben-Free | Vegan | 33....

Biolage Colorlast Purple Shampoo for Color Treated Hair

4.7 (5,656 ratings)
BIOLAGE MAT22069 3.15 X 3.15 X 9.76 Inches 2.39 Pounds

Reviews for BIOLAGE (PM Score)

9.8 PM Score
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  • BIOLAGE Colorlast Purple shampoo neutralizes brassy & Yellow tones paraben-free For color treated hair
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Can you actually maintain a salon-fresh blonde without the constant fear of turning brassy? Biolage Colorlast Purple Shampoo is the answer for anyone struggling with those stubborn, unwanted yellow tones that inevitably creep into color-treated hair. I found that the infusion of fig and orchid provides a much more luxurious experience than your standard toning cleanser, making the ritual feel less like a chore and more like a treatment. It does a fantastic job of neutralizing warmth while remaining gentle enough for regular use. Since it is a paraben-free and vegan formula, you can feel good about the ingredients touching your scalp. At 33.8 fl. oz., this large bottle offers enough longevity to keep your tone crisp for quite a while.

What We Like
Neutralizes brassy tones
Infused with fig
Orchid botanical extracts
Vegan formula
Paraben-free

Fanola No Yellow Shampoo & Mask 11.8 oz / 2pk - Anti Brass Purple Shampoo & Hair Mask - Color Depositing Toner for Blonde, Silver, Gray, and Highlight...

Fanola No Yellow Shampoo and Mask Duo

4.6 (8,246 ratings)
FANOLA SO-26M-01P 1.72 Pounds

Reviews for FANOLA (PM Score)

9.8 PM Score
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  • Gently Cleanse Blonde Hair & Neutralize Yellow Tones - Transform your hair color from yellow to 'oh wow' with Fanola's anti brass purple shampoo & color depositing mask toner for blonde hair, which will remove brassiness & neutralize undesired yellow tones to preserve your light, bright blonde hair in between salon services. Immediately remove any undesired yellow tones in bleached, highlighted, blonde, silver, and gray hair with violet pigments for a shiny, silky light colored hair.
  • Antioxidant Ingredients - This anti brass purple shampoo is enriched with extra violet pigments to maintain a cool & even tone. Infused with antioxidant grape extract + silk protein ingredients to effectively re-tone bleached blonde hair, while ensuring a healthy look & feel with these nourishing formulas.
  • Maintain Your Perfect Blonde - This toning purple shampoo for blonde hair will help preserve your preferred blonde tone in between color services for a bright, light hair color by removing unwanted tones- including yellow, brassy, or muddy. Fanola's purple shampoo is suitable for all blonde types, including super-lightened, bleached, and gray. For best results, build your blonde routine with Fanola's purple shampoo, toner mask, and incredible foam.
  • How to Use No Yellow Care - Apply Fanola Anti-Yellow Shampoo to wet hair and massage. Leave on for 1 to 5 minutes, lather and rinse thoroughly. After rinsing off your Anti-Yellow Shampoo, wear single-use gloves and apply Fanola No Yellow Mask onto towel-dried hair from lengths to ends. Leave on for 3-5 minutes and rinse thoroughly. For best results, use at least once a week or until desired blonde level is reached.
  • Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, color, and styling categories. The brand has been in the market for over 15 years and continues to explore different areas of innovation to restructure, balance, and improve worldwide hair wellness.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
LY Berditchev Co. 9.98 Yes Yes Yes

Fanola No Yellow is the definitive gold standard for anyone fighting the dreaded brassy transition between salon visits. This Italian-made duo works double duty to transform dull, yellowing strands into vibrant, cool-toned blonde or silver. The shampoo uses intense violet pigments to neutralize muddy tones, while the enriched mask utilizes silk proteins and antioxidant grape extract to restore a silky, healthy texture. I found the process incredibly straightforward. You simply massage the shampoo in for a few minutes, then follow up with the color-depositing mask on towel-dried hair. It is a high-performance system that manages to provide professional-grade toning without sacrificing the moisture levels of bleached or highlighted hair.

What We Like
Neutralizes yellow tones
Violet pigment enriched
Antioxidant grape extract
Silk protein infusion
Professional Italian formula

Kenra Clarifying Shampoo | Deep Cleansing | Color-Safe Formula | Removes Dulling Deposits & Product Build Up | Brightens Highlighted, Bleached, or Gra...

Kenra Professional Clarifying Deep Cleansing Shampoo

4.6 (3,819 ratings)
KENRA PROFESSIONAL SHAMPOO 1.60 X 2.25 X 8.00 Inches 0.75 Pounds
  • Restores hair's natural radiance
  • Removes dulling deposits & build-up
  • Ideal for hard water and well water
  • Cleanses deeply without drying hair
  • Color safe
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Your hair feels noticeably lighter and more vibrant the moment you rinse away the heavy, dulling residue of daily styling products. This Kenra Professional formula acts like a reset button for your strands, specifically targeting the stubborn mineral deposits left behind by hard or well water. Unlike many heavy-duty cleansers that leave your scalp feeling stripped or parched, this deep cleanser manages to restore natural radiance without sacrificing moisture. It is a total game-changer for anyone with highlighted, bleached, or gray hair who wants to maintain brightness without worrying about color fading. It effectively strips away the buildup that makes expensive color look muddy, leaving your hair feeling refreshed and looking incredibly polished.

What We Like
Removes product buildup
Brightens highlighted hair
Hard water solution
Color-safe formula
Deeply cleanses

REDKEN Extreme Shampoo and Conditioner | For Damaged Hair | Hair Strengthen & Repair Damaged Hair | Infused With Proteins

Redken Extreme Strengthening Shampoo and Conditioner Set

4.6 (1,927 ratings)
REDKEN

Reviews for REDKEN (PM Score)

9.8 PM Score
Buy on Amazon
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes No

Your hair feels like straw after a week of heavy heat styling and chemical treatments. This is exactly where the Redken Extreme duo steps in to rescue your strands from total breakage. Instead of just coating the surface with heavy silicones, this protein-infused system works to actually strengthen the hair structure from within. I found that the shampoo cleanses effectively without stripping the scalp, while the conditioner provides that much-needed slip to prevent tangles during rinsing. It is a professional-grade approach to hair repair that turns brittle, unmanageable texture into something that feels resilient and healthy again. For anyone struggling with structural damage, this duo is a reliable staple for your shower routine.

What We Like
Protein-infused formula
Strengthens damaged hair
Repairs hair structure
Luxury hair care

John Frieda Violet Crush Purple Shampoo for Blonde Hair, Blonde Toner Neutralizes Brassy Yellow Tones for Bleached, Platinum, and Natural Blonde Hair,...

John Frieda Violet Crush Purple Shampoo for Blonde Hair

4.5 (4,378 ratings)
JOHN FRIEDA X1 1.87 X 3.00 X 8.22 Inches 0.60 Pounds

Reviews for JOHN FRIEDA (PM Score)

9.7 PM Score
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  • KNOCKS OUT BRASSY TONES - Rid your hair of brassy tones and revive your hair with Violet Crush Shampoo.
  • SALON-FRESH BLONDE - Enhance your color and discover your best blonde.
  • CRUSHED VIOLET PIGMENTS - Deposits crushed violet pigments into blonde hair to counter-act yellow tones to make color-treated or highlighted blonde hair appear cooler and brighter in as little as one use.
  • BEST USED WITH VIOLET CRUSH PURPLE CONDITIONER - Use with John Frieda Violet Crush Purple Conditioner to achieve optimal results.
  • CLEANSE YOUR BLONDE HAIR - Wash and cleanse your blonde hair, leaving hair feeling revitalized and salon-fresh.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
INVESTAMIL 9.66 Yes Yes Yes

John Frieda Violet Crush is a top-tier essential for anyone struggling to maintain a crisp, cool blonde. I found that the crushed violet pigments do heavy lifting by depositing color directly into the hair shaft to neutralize those stubborn, brassy yellow tones that often plague bleached or platinum locks. It works remarkably fast, often delivering a salon-fresh brightness in just a single wash. Beyond just toning, it acts as a legitimate cleanser that leaves your hair feeling revitalized rather than weighed down. To get the absolute most out of this formula, I highly recommend pairing it with the matching Violet Crush Purple Conditioner to keep your color looking bright and professional between salon visits.

What We Like
Neutralizes brassy tones
Crushed violet pigments
Brightens platinum hair
Salon-fresh results
Revitalizing cleanse

Davines NOUNOU Shampoo | Hydrating Deep Shampoo for Bleached, Permed, Relaxed, Damaged Hair or Very Dry Hair | Replenishes Chemically Processed Hair |...

Davines NOUNOU Hydrating Shampoo for Damaged Hair

4.5 (2,816 ratings)
DAVINES 8004608241997 2.00 X 2.00 X 5.00 Inches 0.50 Pounds

Reviews for DAVINES (PM Score)

9.7 PM Score
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  • Gently cleanses
  • This product is non-sealed
  • Nourishes processed hair
  • Restores moisture to dry hair
  • Replenishes and heals damaged hair
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Can a single wash truly bridge the gap between brittle, chemically-treated strands and silky, revitalized hair? Davines NOUNOU Shampoo aims to do exactly that by targeting the specific structural fatigue found in bleached, permed, or relaxed hair. During my testing, the formula felt incredibly intentional. It provides a gentle cleanse that doesn't strip away essential oils, which is a common pitfall for many high-performance shampoos. Instead of leaving hair feeling weighed down, it focuses on replenishing moisture and healing damage from the inside out. It is a luxury staple for anyone struggling with very dry or heavily processed textures who needs a reliable way to restore health and shine without harshness.

What We Like
Nourishes processed hair
Restores deep moisture
Gently cleanses
Heals damaged strands
Replenishes dry hair

Redken Extreme Length Shampoo | For Hair Growth | Prevents Breakage & Strengthens Hair | Infused With Biotin | 10.1 Fl Oz (Pack of 1)

Redken Extreme Length Biotin Infused Shampoo

4.5 (5,511 ratings)
REDKEN P2002300 2.19 X 2.56 X 6.25 Inches 0.75 Pounds

Reviews for REDKEN (PM Score)

9.7 PM Score
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  • Redken Extreme Length Shampoo is a professional shampoo formulated with Biotin & Redken's Length Care Complex. It promotes hair growth by strengthening damaged hair for it to grow longer and stronger.
  • Professional solution for breakage-prone hair. Gently cleanses, fortifies, and strengthens hair to promote hair growth. Prevents hair breakage by visibly reducing the appearance of split ends.
  • Ideal for all damaged hair seeking longer and stronger hair. With biotin and Redken's length fortifying complex, helps to fortify and protect lengths. Provides healthier hair to grow from root to tip.
  • Biotin-infused shampoo to strengthen and grow hair longer and stronger. Fortifies, strengthens and supports hair growth. Ideal for weak, fragile, prone hair types looking for length.
  • Cleanses and conditions hair from root to tip. Helps strengthen fragile strands for longer hair. Provides nourishment and conditioning with added manageability.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Fragile, breakage-prone hair requires more than just basic moisture. It needs a structural overhaul to actually reach your goal length. Redken Extreme Length Shampoo delivers exactly that by combining a biotin-infused formula with a specialized Length Care Complex designed to fortify every strand from root to tip. During testing, it felt less like a standard cleanser and more like a strengthening treatment that gently lifts impurities while visibly reducing the appearance of split ends. Instead of just washing the surface, this professional-grade solution works to support hair growth by building resilience in weak, damaged sections. You can really feel the improved manageability and nourishment, making it a vital tool for anyone struggling to retain length due to constant snapping and fraying.

What We Like
Biotin infused formula
Strengthens fragile strands
Reduces split ends
Promotes hair growth
Root to tip conditioning

Nioxin System 6 Cleanser Shampoo, Bleached & Chemically Treated Hair with Progressed Thinning, 10.1 oz

Nioxin System 6 Cleanser Shampoo for Chemically Treated Hair

4.7 (743 ratings)
NIOXIN 81629278 2.36 X 1.77 X 8.64 Inches 0.38 pounds

Reviews for NIOXIN (PM Score)

9.7 PM Score
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  • A lightweight conditioner that helps provide hair resilience and control moisture balance
  • Dual shield technology helps provide protection and moisture balance to color-treated hair, and leaves the scalp feeling rejuvenated and refreshed
  • With vitamins, botanicals, SPF 15 sunscreen, and purifying agents
  • For Medium to Coarse and Natural or Chemically Treated Normal to Thin Looking Hair
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Nioxin System 6 Cleanser Shampoo stands out as a specialized powerhouse for anyone navigating the complexities of progressed thinning and bleached strands. I found that the dual shield technology does a remarkable job of balancing moisture while protecting color-treated hair from further damage. It feels incredibly refreshing on the scalp thanks to the purifying agents, yet it manages to stay lightweight so your hair doesn't feel weighed down. The inclusion of SPF 15 is a clever touch for environmental protection, and the blend of vitamins and botanicals really helps restore a sense of resilience to medium to coarse textures. It is a sophisticated way to manage hair that is both chemically treated and losing its natural density.

What We Like
Dual shield technology
SPF 15 protection
Moisture balance control
Vitamin infused formula
Scalp rejuvenating agents

Redken Bonding Shampoo & Conditioner Set for Damaged Hair Repair | Acidic Bonding Concentrate | Sulfate-Free | Repairs Bleached or Color-Treated Hair...

Redken Acidic Bonding Concentrate Repair Set

4.5 (2,353 ratings)
REDKEN 0.63 Pounds

Reviews for REDKEN (PM Score)

9.7 PM Score
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  • Redken Acidic Bonding Concentrate Shampoo and Conditioner are a vegan, sulfate-free, professional duo for all types of damaged hair looking to strengthen hair, reinforce weakened bonds and lessen breakage.
  • All-in-one formulas with citric acid and Redken's bonding care complex that repair strength in damaged hair strands. Provide ultimate strength repair, intense conditioning, and hair color fade protection.
  • Acidic haircare helps protect salon color from fading and reinforces weakened hair bonds to improve hair's strength and resiliency. Thick consistency coats hair with less product than average shampoo and conditioner systems.
  • Repairs damage from hair color, sun, wind, and heat tools, such as blow dryers. Helps repair strength and reduce hair breakage. Ideal for all types of damage and hair types. Suitable for all color-treated hair
  • Acidic formulated system hydrates and moistures highly damaged or processed hair. Preserves overall hair health from salon services. Color safe conditioning.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes No

Redken Acidic Bonding Concentrate is a powerhouse duo that turns brittle, over-processed strands back into resilient hair. After testing this sulfate-free system, the most impressive part is how the thick, concentrated formulas coat every strand without needing a massive amount of product. It uses a specialized bonding care complex and citric acid to target the internal damage caused by heat tools, sun, and frequent coloring. Instead of just sitting on the surface, it actually works to reinforce weakened bonds and prevent breakage. It feels incredibly luxurious during use, providing intense moisture and serious color fade protection. If your hair has been through the ringer with bleach or salon services, this set offers the structural repair and hydration needed to restore its natural health.

What We Like
Reinforces hair bonds
Sulfate-free formula
Intense moisture delivery
Color fade protection
Vegan hair repair

Fanola No Yellow Mask 11.8 oz - Anti Brass Color Depositing Purple Mask - Hair Toner for Blonde, Silver, Gray, and Highlighted Hair - Toning Mask to R...

Fanola No Yellow Anti-Brass Toning Mask

4.5 (8,260 ratings)
FANOLA SO-26MX 1.26 X 2.28 X 9.06 Inches 0.88 Pounds

Reviews for FANOLA (PM Score)

9.7 PM Score
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  • No Yellow Mask is perfect for conditioning action.
  • Its acid pH seals the cuticle and creates protective violet film on the hair that reflects and rejects yellow reflection.
  • Ideal, for grey, super lightened, or decolored hair.
  • Violet pigment tones down unwanted yellow hues on grey, light blonde, or streaked hair
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Solvano 9.96 Yes Yes Yes

Fanola No Yellow Mask is a powerhouse color-depositing treatment that delivers salon-quality neutralization for anyone struggling with brassy tones. After testing its performance on bleached and highlighted strands, it is clear that this isn't just a standard conditioner. It is a targeted corrective tool. The formula utilizes an acid pH to effectively seal the hair cuticle, creating a protective violet film that actively rejects yellow reflections. Whether you are working with silver, gray, or super lightened hair, the violet pigments work efficiently to tone down unwanted warmth. It manages to balance intensive conditioning with high-impact pigment deposition, making it an essential staple for maintaining cool, bright tones without sacrificing hair health.

What We Like
Neutralizes yellow tones
Acid pH formula
Seals hair cuticle
Protective violet film
Deeply conditioning

Redken Volume Injection Shampoo | For Fine Hair | Adding lift & Body | Paraben Free | 33.8 fl. Oz (Pack of 1)

Redken Volume Injection Shampoo for Fine Hair

4.5 (3,941 ratings)
REDKEN I0123491 3.15 X 3.15 X 10.16 Inches 2.20 Pounds

Reviews for REDKEN (PM Score)

9.7 PM Score
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  • Redken Volume Injection is a professional paraben-free shampoo for fine hair. Lightly cleanses with gentle scalp care. Gives hair a volume-boost and adds softness. Creates added lift and body in hair.
  • Formulated with volume-boosting filloxane. Provides instant volume to fine, flat, or processed hair. Leaves hair soft, manageable, and shiny. Lifts hair body from root. Provides a polished finish.
  • Volumizing shampoo contains filloxane and softening silicone polymers with no parabens. Adds lift and body to the hair with a weightless volume look. Added volume, softness and a fuller body to hair.
  • Professional solution for instant volume and root lift. pH balanced formula with filloxane and bodifying complex. Provides volume with no weight. Leaves fine, flat, and processed hair shiny and full.
  • Volume-booster hair care shampoo. Targets damaged hair to prevent hair breakage. Creates movement and enhances hair body. Formulated with softening silicone polymers. Instant body, volume hair lifter.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Fine, flat hair desperately needs the structural support found in Redken Volume Injection to avoid looking limp and lifeless. This professional-grade formula utilizes a specialized filloxane and bodifying complex to target the roots specifically, providing an immediate lift that doesn't feel heavy or greasy. Unlike many volumizing products that leave hair feeling straw-like, this shampoo incorporates softening silicone polymers to ensure your strands remain shiny, manageable, and incredibly soft. It effectively cleanses the scalp while simultaneously addressing the needs of processed or damaged hair by helping to prevent breakage. You get a polished, weightless finish that adds genuine movement and body, making it a reliable staple for anyone struggling to achieve that salon-quality fullness at home.

What We Like
Instant root lift
Weightless volume
Filloxane infused
Paraben free
Adds hair softness

L'Oreal Paris Hair Care EverPure Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, 6.8 Fl. Oz.

L'Oreal Paris EverPure Purple Toning Conditioner

4.5 (8,435 ratings)
L’ORÉAL PARIS B07P6FXF4N 2.96 X 2.23 X 7.48 Inches

Reviews for L’ORÉAL PARIS (PM Score)

9.7 PM Score
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  • L'Oreal Paris EverPure Sulfate Free Purple Shampoo and Conditioner provides color protection and corrects brassy blonde with yellow and orange tones
  • EverPure premium hair care system with purple toning shampoo and conditioner is formulated for color treated hair, blonde hair, bleached hair, highlighted brown hair, and silver hair
  • 100 percent sulfate free shampoo and conditioner, paraben free, free of harsh salts, and vegan formula. Validated by Colorists.
  • Moisturizing purple toning shampoo and conditioner for blonde hair, brunette highlighted hair infused with Hibiscus and Purple Dye, tones brassy hair and leaves hair deeply moisturized and brighter
  • For best results, use shampoo and conditioner system 2-3 times a week instead of your normal shampoo and conditioner - We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Maintaining a salon-fresh blonde shouldn't mean settling for dull, brassy tones that wash out your expensive color. This L'Oreal Paris EverPure conditioner acts as a targeted corrective treatment, utilizing purple dye and hibiscus to neutralize those stubborn yellow and orange undertones. Unlike many toning products that leave hair feeling like straw, this formula focuses on deep moisture, making it a lifesaver for bleached or highlighted strands. It is a vegan, sulfate-free, and paraben-free system that colorists have actually validated. To keep your hair looking bright without over-processing, I recommend swapping your regular conditioner for this purple version just two or three times a week, while using a bond-strengthening regimen for your daily washes.

What We Like
Neutralizes brassy tones
Deeply moisturizing formula
Sulfate free
Vegan hair care
Hibiscus infused

Redken Bonding Shampoo for Damaged Hair Repair | Acidic Bonding Concentrate | For All Hair Types

Redken Acidic Bonding Concentrate Repair Shampoo

4.4 (7,827 ratings)
REDKEN P2032400 2.19 X 2.57 X 6.25 Inches 0.66 pounds

Reviews for REDKEN (PM Score)

9.6 PM Score
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  • Redken Acidic Bonding Concentrate Shampoo is a vegan, sulfate-free, professional shampoo for all types of damaged hair looking to strengthen hair, reinforce weakened bonds, and lessen breakage.
  • All-in-one formula with citric acid and Redken's bonding care complex that repairs strength in damaged hair strands. Provides ultimate hair strength repair, intense conditioning, and hair color fade protection.
  • Acidic haircare helps protect salon color from fading and reinforces weakened bonds to improve hair's strength and resiliency. Thick consistency coats hair with less product than average shampoo and conditioner systems.
  • Repairs damage from hair color, sun, wind, and heat tools, such as blow dryers. Helps repair strength and reduce hair breakage. Ideal for all types of damage and hair types. Suitable for all color-treated hair
  • Acidic formulated shampoo cleanses and moistures highly damaged or processed hair. Preserves overall hair health from salon services. Color safe cleansing.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Chemical processing and frequent heat styling often leave hair feeling brittle and prone to snapping, which is exactly where this professional-grade formula steps in. Redken has engineered this Acidic Bonding Concentrate Shampoo to act as a structural lifeline for weakened strands by using a specialized bonding care complex and citric acid. I found the thick, luxurious consistency particularly impressive because a little goes a long way, coating each strand thoroughly without needing excessive product. It doesn't just cleanse. It actively reinforces internal bonds to reduce breakage while providing essential color fade protection. Whether your damage stems from sun exposure or salon services, this vegan, sulfate-free option manages to balance intense moisture with the strength needed to restore hair resiliency.

What We Like
Reinforces weakened bonds
Reduces hair breakage
Color fade protection
Vegan sulfate-free formula
Thick conditioning texture

Fanola No Yellow Shampoo 11.8 oz - Color Depositing Purple Shampoo for Blonde, Silver, Gray, and Highlighted Hair - Anti Brass Shampoo Toner to Remove...

Fanola No Yellow Anti-Brass Purple Shampoo

4.4 (1,055 ratings)
FANOLA 8032947861460 3.00 X 118.11 X 6.00 Inches

Reviews for FANOLA (PM Score)

9.6 PM Score
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  • Gently Cleanse Blonde Hair & Remove Yellow Tones - Transform your hair color from yellow to 'oh wow' with Fanola's anti brass purple shampoo toner for blonde hair, which will remove brassiness & neutralize yellow tones to preserve your light, bright blonde hair in between salon services. Immediately remove any undesired yellow tones in bleached, highlighted, blonde, silver, and gray hair with violet pigments for a shiny, silky light colored hair.
  • Antioxidant Ingredients - This anti brass purple shampoo is enriched with extra violet pigments to maintain a cool & even tone. Infused with antioxidant grape extract + silk protein ingredients to effectively re-tone bleached blonde hair, while ensuring a healthy look & feel with this nourishing formula.
  • Maintain Your Perfect Blonde - This toning purple shampoo for blonde hair will help preserve your preferred blonde tone in between color services for a bright, light hair color by removing unwanted tones- including yellow, brassy, or muddy. Fanola's purple shampoo toner is suitable for all blonde types, including super-lightened, bleached, and gray. For best results, build your blonde routine with Fanola's purple shampoo, toner mask, and incredible foam.
  • How to Use - Apply Fanola Anti-Yellow Shampoo to wet hair and massage. Leave on for 1 to 5 minutes, lather and rinse thoroughly. For best results, follow with No Yellow Purple Mask toner as a system to ensure your ideal blonde tone by leaving it with a cold tone and a soft, shiny, silky texture. *Pro Tip: Can be used to pre-tone bleached hair or on super lightened hair, as well as on clients wanting less yellow tones
  • Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, color, and styling categories. The brand has been in the market for over 15 years and continues to explore different areas of innovation to restructure, balance, and improve worldwide hair wellness.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
SBT Supply 9.90 Yes Yes Yes

Most people assume purple shampoo is just a gentle maintenance step, but Fanola No Yellow acts more like a high-intensity color correction in a bottle. I found that the concentrated violet pigments don't just lightly tint. They aggressively neutralize those stubborn, muddy yellow tones that often plague bleached or silver hair. It feels much more professional than your standard drugstore option, largely because it incorporates antioxidant grape extract and silk protein to keep your strands from feeling like straw. You can leave it on for up to five minutes to really drive home that cool, bright blonde look. It’s an Italian-made powerhouse that effectively bridges the gap between salon visits by keeping highlights looking crisp and intentional rather than brassy.

What We Like
Neutralizes yellow tones
Enriched with silk protein
Antioxidant grape extract
Intense violet pigments
Professional Italian formula

L'Oreal Paris EverPure Sulfate Free Bond Repair Pre Shampoo Treatment, Hair Repair for Colored, Bleached or Damaged Hair, 5.1 Fl Oz

L'Oreal Paris EverPure Bond Repair Pre Shampoo Treatment

4.4 (3,699 ratings)
L’ORÉAL PARIS 0071249672952 5.55 X 1.80 X 5.55 Inches 0.32 Pounds

Reviews for L’ORÉAL PARIS (PM Score)

9.6 PM Score
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  • Pre Shampoo Treatment for Damaged Hair: Repairs hair in just one use with system. Scientifically proven to strengthen hair and reduce breakage. Suitable for all color-treated hair. Hair breakage repair for lasting silky smoothness without weigh down
  • Repairs and Strengthens Hair from Within: When hair is colored, bleached and damaged it can become weak from within. EverPure Bond Repair hair products with citric acid penetrates inside the hair cortex to rebuild weak hair bonds
  • Get Salon Hair at Home: EverPure Bond hair repair system gives you smoother hair than with the number 1 prestige routine. Apply Pre Shampoo Treatment, leave on 5-10 minutes, then rinse. Follow with Bond Repair Shampoo and Bond Repair Conditioner
  • Custom Hair Care Solutions for All Hair Types: From expertly formulated hair treatments, masks and serums to nourishing leave-in conditioners and frizz-defying shampoo and conditioner, we've got what you need
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

The instant transformation from brittle, straw-like strands to silky, manageable hair is genuinely striking after just one application. This pre-shampoo treatment targets the internal damage often caused by frequent coloring and bleaching by using citric acid to penetrate deep into the hair cortex. Instead of just coating the surface, it works to rebuild weak bonds from within to significantly reduce breakage. I found that leaving it on for about ten minutes before my regular wash routine provides a salon-quality foundation without any heavy, greasy residue left behind. It is a highly effective way to strengthen your hair's structural integrity while maintaining that lightweight, bouncy feel that color-treated hair often loses.

What We Like
Rebuilds hair bonds
Reduces breakage
Citric acid formula
Sulfate free
Silky smoothness

Redken Bonding Shampoo, Conditioner, & Leave-In Treatment Set for Damaged Hair | Acidic Bonding Concentrate | Repair and Strengthen Weak Hair Bonds |...

Redken Acidic Bonding Concentrate Hair Repair Set

4.4 (1,118 ratings)
REDKEN 0.63 Pounds

Reviews for REDKEN (PM Score)

9.6 PM Score
Buy on Amazon
  • Redken Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In bundle is a vegan, sulfate-free, professional system for all types of damaged hair looking to strengthen hair, reinforce weakened bonds and lessen breakage
  • All-in-one formulas with citric acid and Redken's bonding care complex that repairs strength in damaged hair strands. Provide ultimate strength repair, intense conditioning, and color fade protection
  • Acidic haircare helps protect salon color from fading and reinforces weakened hair bonds to improve hair's strength and resiliency. Thick consistency coats hair with less product than average shampoo and conditioner systems
  • Repairs damage from hair color, sun, wind, and heat tools, such as blow dryers. Helps repair strength and reduce hair breakage. Ideal for all types of damage and hair types. Suitable for all color-treated hair
  • Acidic formulas hydrate and moisture highly damaged or processed hair. Preserve overall hair health from salon services. Color safe conditioning
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes No

After weeks of use, my hair finally feels like it has regained its structural integrity. This Redken Acidic Bonding Concentrate system is a heavy hitter for anyone battling breakage from heat tools, sun exposure, or frequent salon coloring. Because the formulas are highly concentrated and thick, you actually need much less product than standard drugstore brands to get full coverage. The combination of citric acid and a specialized bonding care complex works to reinforce weakened strands while providing intense moisture. It is a vegan, sulfate-free approach that doesn't just mask damage but actively helps repair the hair's strength. If you are looking to protect your color from fading while adding much-needed resiliency to processed hair, this professional-grade bundle delivers serious results.

What We Like
Reinforces weakened bonds
Vegan sulfate-free formula
Color fade protection
Intense moisture repair
Highly concentrated consistency

Underwater Audio AquaGuard Pre-Swim Hair Defense | Prevents Chlorine Damage + Softens Hair While Swimming | Made in California | Color Safe, Reef Safe...

Underwater Audio AquaGuard Pre-Swim Hair Defense

4.4 (2,538 ratings)
UNDERWATER AUDIO AQGRD-PARENT 6.37 X 3.00 X 1.37 Inches 0.33 Pounds

Reviews for UNDERWATER AUDIO (PM Score)

9.6 PM Score
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  • Better than Shampoo - it stops chlorine damage before it starts!
  • Prevents green hair. Protects natural color.
  • Smooths and protects from dryness and brittleness.
  • Maintains hair health.
  • How to Use: Using AquaGuard is easy! Simply dampen your hair before swimming, and apply a generous amount of pre-swim hair defense- paying special attention to ends. Allow 3-5 minutes for the product to absorb completely into to the hair.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Underwater Audio 9.87 Yes Yes Yes

Most swimmers simply accept the inevitable dryness and brassy tint that comes with pool time, but AquaGuard changes the entire pre-swim ritual. Instead of trying to fix damaged hair with heavy shampoos after the fact, this California-made formula acts as a proactive shield that stops chlorine damage before it even begins. I found that applying a generous amount to damp hair—really focusing on those vulnerable ends—creates a protective barrier that keeps hair from becoming brittle or turning that dreaded shade of green. It takes just a few minutes to absorb, making it a seamless addition to your swim bag. It effectively maintains your natural color and softness, ensuring your hair stays healthy despite constant exposure to harsh pool chemicals.

What We Like
Prevents chlorine damage
Stops green hair
Smooths dry hair
Color safe formula
Reef safe

Luseta Purple Shampoo and Conditioner Set for Blonde, Gray - Color Treated Hair - Sulfate Free Paraben Free - Infused with Cocos Nucifera Oil for Curl...

Luseta Purple Shampoo and Conditioner Set for Blonde Hair

4.4 (9,988 ratings)
L LUSETA L6058S-59S 5.50 X 2.75 X 7.50 Inches 2.60 Pounds

Reviews for L LUSETA (PM Score)

9.6 PM Score
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  • [COLOR BRIGHTENING] Luseta Purple Shampoo and Conditioner is specially made for blonde & gray hair with richness and neutral formula
  • [CLEAN AND REPAIR] Shampoo gently cleans hair, eliminates brassy and yellow tones in blondes and repairs split ends
  • [PROTECT HAIR] Conditioner helps promote glossiness and protect hair from heat or natural environmental damages
  • [SAFE PRODUCTS] Free of Sulfate, Paraben and Gluten. PH balance: shampoo pH 5.5 - 6.5, conditioner pH 4.5 - 5.5
  • [COLOR SAFE] Salon quality shampoo & conditioner safe on color treated hair
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
INWORLD BEAUTY 9.86 Yes Yes Yes

Luseta’s purple toning duo stands as a top-tier solution for anyone struggling to maintain cool, bright tones in blonde or gray hair. After testing this set, it is clear that the formula does more than just neutralize brassy, yellow undertones. It actually feels like a treatment for damaged strands. The shampoo uses a gentle, pH-balanced approach to clean without stripping, while the coconut oil infusion helps mend split ends. I particularly liked how the conditioner added a noticeable gloss and a layer of protection against heat styling. Since it is free from sulfates, parabens, and gluten, it feels like a much safer, salon-quality alternative for maintaining color-treated hair at home.

What We Like
Neutralizes brassy tones
Repairs split ends
Infused with coconut oil
Sulfate and paraben free
Promotes hair glossiness
Buying Guide

A Guide to Selecting the Best Bleached Shampoo

A Guide to Selecting the Best Bleached Shampoo

Prioritize Protein and Bond Repair

The most significant damage caused by bleach is the breakdown of disulfide bonds within the hair shaft. When shopping for a shampoo, look for formulas that explicitly mention 'bond-building' technology or 'protein reconstruction.' Ingredients like hydrolyzed keratin, silk amino acids, and wheat proteins are essential because they fill in the microscopic gaps in your damaged cuticle. This helps restore structural integrity and prevents the 'mushy' or overly elastic texture that often follows a heavy bleaching session. If your hair feels particularly fragile, a protein-heavy shampoo will help provide the scaffolding necessary to prevent snapping.

Moisture vs. Protein Balance

One of the most common mistakes in post-bleach care is overusing protein. While protein provides strength, too much of it without adequate hydration can make hair feel brittle and straw-like. You must seek a balance. Look for shampoos that pair strengthening proteins with deep emollients such as argan oil, jojoba oil, or shea butter. A high-quality bleached shampoo should leave the hair feeling soft and pliable, not just 'strong.' If your hair is extremely porous and thirsty, prioritize moisture-heavy formulas. If it feels limp and lacks structure, lean toward protein-rich options.

Toning and Color Neutralization

Bleached hair is highly susceptible to oxidation, which causes the blonde to turn yellow, orange, or brassy over time. To combat this, many users opt for purple or blue toning shampoos. These work on the principle of color theory: violet pigments neutralize yellow undertones, while blue pigments counteract orange tones. However, be cautious with the frequency of use. Toning shampoos can be slightly more drying than standard moisturizing shampoos. We recommend a rotation strategy: use a violet-pigmented shampoo once or twice a week to maintain brightness, and use a nourishing, sulfate-free moisturizing shampoo for all other washes to maintain hair health.

The Importance of Sulfate-Free Formulas

Sulfates are surfactants used to create lather, but they are also aggressive detergents that can strip away both the residual moisture and the expensive color pigments you've just invested in. For bleached hair, a sulfate-free formula is non-negotiable. These gentler cleansers remove dirt and excess oil without disrupting the hair's lipid barrier. When reading labels, ensure that sodium lauryl sulfate (SLS) or sodium laureth sulfate (SLES) are absent from the ingredient list to ensure your blonde stays vibrant and your hair stays hydrated.

pH Balance and Cuticle Sealing

Bleaching is an alkaline process that swells the hair cuticle. To maintain hair health, you need a shampoo that helps bring the hair back to its natural, slightly acidic pH level. A pH-balanced shampoo helps to seal the cuticle flat against the hair shaft. A closed cuticle is the secret to shine and smoothness. It prevents moisture from escaping and keeps color molecules trapped inside. Look for products that emphasize 'smoothing' or 'sealing' properties, as these are indicators of a formula designed to manage the hair's surface texture effectively.

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Jump back to our ranked picks or compare the shortlist side by side.

Frequently Asked Questions

Quick answers about Bleached Shampoo before you buy.

Bleaching strips the hair of its natural pigments and protective lipids. A specialized shampoo is formulated with higher concentrations of moisture and protein to repair the cuticle and prevent the brittleness common after chemical lightening.

No, purple shampoo is a color-depositing toner. It works by neutralizing unwanted yellow or brassy undertones using violet pigments, making the blonde appear cleaner and cooler, rather than physically lifting the hair color.

To avoid color buildup or dryness, use toning shampoos once or twice a week. On other days, stick to a hydrating, sulfate-free moisturizing shampoo to maintain hair health.

Yes. Sulfates are harsh surfactants that create lather but can strip away both the expensive color pigments and the essential oils your bleached hair desperately needs to stay elastic.

If your hair feels 'squeaky' clean, feels tangly immediately after washing, or looks dull and straw-like, your shampoo is likely too aggressive and is stripping your hair's moisture barrier.

It is best to alternate. While protein helps rebuild the hair structure, overusing protein-heavy products can lead to 'protein overload,' making the hair feel stiff and prone to snapping.

Moisturizing shampoos focus on adding hydration and softness to the hair shaft, while repairing shampoos focus on strengthening the internal structure of the hair using amino acids and proteins.
Research & Insights

Our Analysis of Bleached Shampoo

533,925 Reviews Analyzed
125 Products Evaluated
7.6 Avg PM Score
10 Brands Ranked

Top 10 Bleached Shampoo Brands on Amazon

Share of top-ranked products by brand, from our editorial analysis.

  1. 01 Redken 11 (19.6%)
  2. 02 Fanola 8 (14.3%)
  3. 03 Wella Professionals 7 (12.5%)
  4. 04 Truss 6 (10.7%)
  5. 05 L’oréal Paris 5 (8.9%)
  6. 06 Matrix 5 (8.9%)
  7. 07 Pureology 4 (7.1%)
  8. 08 The Earthling Co. 4 (7.1%)
  9. 09 Biolage 3 (5.4%)
  10. 10 Kenra Professional 3 (5.4%)

What Our Analysis Found

We've carried out a comprehensive analysis of 533,925 reviews on Bleached Shampoo, using our selection criteria to identify the best options in the hair care products. Our findings reveal that most customers typically select Bleached Shampoo priced around $27.55, with top brands including virgo de novo professional haircare, kenra professional, nexxus, bold uniq, fanola, l'oréal paris, redken, l’oréal paris and davines and matrix.

Our team of expert editors reviewed these high-quality items and handpicked the top 30 Bleached Shampoo for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the hair care products category — including virgo de novo professional haircare, amazon.com, bold uniq, sbt supply, investamil, salonguys, vitamins hair cosmetics, maple holistics and oligo professionnel and artnaturals us.

We are dedicated to assisting our users in finding the right shampoo Products based on their needs, saving them considerable time when choosing which Bleached Shampoo to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.

Side by Side

Comparison Table

Compare the top 30 picks at a glance — select a column to sort.

# Product Brand PM Score Rating Where to Buy
1 BIOLAGE Hydrasource Moisturizing Shampoo for Dry Hair BIOLAGE 9.9 4.7 (15,514) Buy on Amazon
2 Olaplex No. 4 Bond Maintenance Shampoo Olaplex 9.9 4.7 (62,873) Buy on Amazon
3 BIOLAGE Ultra Hydra Source Deep Hydrating Shampoo BIOLAGE 9.9 4.7 (10,096) Buy on Amazon
4 Redken Color Extend Blondage Purple Shampoo REDKEN 9.9 4.6 (11,551) Buy on Amazon
5 Redken Extreme Strengthening and Repair Shampoo REDKEN 9.9 4.6 (10,736) Buy on Amazon
6 MATRIX Brass Off Blue Toning Shampoo MATRIX 9.9 4.5 (28,537) Buy on Amazon
7 MATRIX So Silver Color Depositing Purple Shampoo MATRIX 9.9 4.5 (41,571) Buy on Amazon
8 Clairol Professional Shimmer Lights Purple Shampoo Clairol Professional 9.9 4.5 (10,082) Buy on Amazon
9 Fanola No Yellow Violet Pigment Shampoo Fanola 9.9 4.5 (57,400) Buy on Amazon
10 Marc Anthony Grow Long Biotin Strengthening Shampoo Marc Anthony 9.9 4.5 (10,199) Buy on Amazon
11 BOLD UNIQ Purple Toning Shampoo for Blonde Hair BOLD UNIQ 9.9 4.3 (50,900) Buy on Amazon
12 Biolage Colorlast Purple Shampoo for Color Treated Hair BIOLAGE 9.8 4.7 (5,656) Buy on Amazon
13 Fanola No Yellow Shampoo and Mask Duo Fanola 9.8 4.6 (8,246) Buy on Amazon
14 Kenra Professional Clarifying Deep Cleansing Shampoo Kenra Professional 9.8 4.6 (3,819) Buy on Amazon
15 Redken Extreme Strengthening Shampoo and Conditioner Set REDKEN 9.8 4.6 (1,927) Buy on Amazon
16 John Frieda Violet Crush Purple Shampoo for Blonde Hair John Frieda 9.7 4.5 (4,378) Buy on Amazon
17 Davines NOUNOU Hydrating Shampoo for Damaged Hair Davines 9.7 4.5 (2,816) Buy on Amazon
18 Redken Extreme Length Biotin Infused Shampoo REDKEN 9.7 4.5 (5,511) Buy on Amazon
19 Nioxin System 6 Cleanser Shampoo for Chemically Treated Hair Nioxin 9.7 4.7 (743) Buy on Amazon
20 Redken Acidic Bonding Concentrate Repair Set REDKEN 9.7 4.5 (2,353) Buy on Amazon
21 Fanola No Yellow Anti-Brass Toning Mask Fanola 9.7 4.5 (8,260) Buy on Amazon
22 Redken Volume Injection Shampoo for Fine Hair REDKEN 9.7 4.5 (3,941) Buy on Amazon
23 L'Oreal Paris EverPure Purple Toning Conditioner L’Oréal Paris 9.7 4.5 (8,435) Buy on Amazon
24 Not Your Mother's Blonde Moment Shampoo and Hair Masque (2-P Not Your Mother's 9.7 4.5 (3,137) Buy on Amazon
25 Redken Acidic Bonding Concentrate Repair Shampoo REDKEN 9.6 4.4 (7,827) Buy on Amazon
26 Fanola No Yellow Anti-Brass Purple Shampoo Fanola 9.6 4.4 (1,055) Buy on Amazon
27 L'Oreal Paris EverPure Bond Repair Pre Shampoo Treatment L’Oréal Paris 9.6 4.4 (3,699) Buy on Amazon
28 Redken Acidic Bonding Concentrate Hair Repair Set REDKEN 9.6 4.4 (1,118) Buy on Amazon
29 Underwater Audio AquaGuard Pre-Swim Hair Defense Underwater Audio 9.6 4.4 (2,538) Buy on Amazon
30 Luseta Purple Shampoo and Conditioner Set for Blonde Hair L LUSETA 9.6 4.4 (9,988) Buy on Amazon