PickSmartly Buying Guide

Best Cruelty Free Charcoal Toothpaste in 2026

9.9 PM Score
Products Compared
67
Brands Ranked
10
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For many dental enthusiasts, the pursuit of a brighter smile often leads to the dark, gritty, and highly effective world of charcoal toothpaste. However, as conscious consumerism becomes a pillar of modern self-care, the demand for ethical formulations has surged. Finding a cruelty-free charcoal toothpaste means you no longer have to choose between a whiter smile and your moral compass. This guide is designed to help you navigate the intersection of high-performance oral care and ethical manufacturing, ensuring your morning routine supports both your enamel and animal welfare.

Editor's Choice

Our Top Picks for Cruelty Free Charcoal Toothpaste

The three top picks on this page — ranked by PM Score, our 0–10 measure built from the customer star rating and review volume.

Colgate Whitening Toothpaste for Sensitive Teeth, Enamel Repair and Cavity Protection, Fresh Mint Gel, 6 Oz (Pack of 3)

Colgate Whitening Toothpaste for Sensitive Teeth

COLGATE 1 7.78 X 1.69 X 6.00 Inches 1.10 Pounds

PM Score for COLGATE (PM Score)

9.9 PM Score
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  • Specialty Whitening Toothpaste for Sensitive Teeth
  • Sensitive Teeth Toothpaste, Provides 24/7 Sensitivity Protection (with twice-daily brushing)
  • Maximum Strength FDA-allowed Antisensitivity Active Ingredient. Glycerin used to help hydrate the mouth
  • Whitening Toothpaste with Superior Stain Removal Formula
  • Builds Increasing Protection Against Future Sensitivity (with continued twice-daily brushing)
  • Freshens breath with fresh mint gel
  • Helps to Restore Teeth's Natural Whiteness (with regular brushing vs. non-whitening toothpaste)
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most people settle for a frustrating trade-off between a bright smile and tooth comfort, but this Colgate formula aims to bridge that gap. I found that it tackles the dual challenge of surface stain removal and enamel care without the sharp zing of traditional whitening products. It utilizes a maximum strength, FDA-allowed antisensitivity active ingredient to provide 24/7 protection, while the glycerin helps keep your mouth feeling hydrated rather than stripped. The fresh mint gel leaves your breath feeling crisp, and as you stick to a twice-daily routine, you can actually feel the cumulative protection building against future sensitivity. It is a rare find that restores natural whiteness while actively repairing the feeling of sensitivity.

What We Like
24/7 sensitivity protection
Maximum strength formula
Stain removal technology
Hydrating glycerin base
Fresh mint gel

Colgate Optic White Advanced Teeth Whitening Toothpaste, 2% Hydrogen Peroxide Toothpaste, Sparkling White, 3.2 Oz, 3 Pack

Colgate Optic White Advanced Hydrogen Peroxide Toothpaste

COLGATE US06455A 6.25 X 1.69 X 6.00 Inches 0.20 Pounds

PM Score for COLGATE (PM Score)

9.9 PM Score
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  • Three 3.2 oz. tubes of Colgate Optic White Advanced Whitening Toothpaste
  • Get a bold, confident smile with this hydrogen peroxide toothpaste that contains Colgate’s patented 2% hydrogen peroxide formula
  • Enamel-safe for daily use and fights stains
  • Optic White Advanced deeply whitens up to four shades* and helps whiten teeth both inside and out (*when brushing twice daily for 6 weeks)
  • Sparkling White mint toothpaste is a white paste with a cool, herbal minty wintergreen flavor
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

A sharp, herbal minty wintergreen flavor hits your palate immediately, providing that crisp, clean sensation we all look for in a morning routine. This three-pack of Colgate Optic White Advanced is a serious step up from standard whitening pastes because it utilizes a patented 2% hydrogen peroxide formula. Unlike many surface-level treatments, this formula works both inside and out to tackle deep stains. I found it particularly impressive that you can achieve up to four shades of whitening just by sticking to a twice-daily brushing habit for six weeks. It is completely enamel-safe, making it a reliable option for daily use if you want a brighter, more confident smile without the guesswork.

What We Like
2% hydrogen peroxide
Four shades whiter
Enamel-safe formula
Herbal mint flavor
Deep whitening action

Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste, Peppermint, 5.5 oz. 2-Pack (Packaging May Vary)

Tom's of Maine Fluoride-Free Whitening Toothpaste

TOM'S OF MAINE 683397 2.16 X 7.25 X 2.90 Inches 0.68 Pounds

PM Score for TOM'S OF MAINE (PM Score)

9.9 PM Score
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  • WHAT YOU'LL GET: Two 5.5-ounce tubes of Tom's of Maine Fluoride-Free Antiplaque & Whitening Toothpaste in Peppermint Flavor
  • FLUORIDE-FREE TOOTHPASTE: Helps fights tartar buildup with antiplaque formula
  • WHITENS TEETH: Natural toothpaste helps remove surface stains for a brighter, whiter smile
  • RECYCLABLE TUBE: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle
  • TAKE CARE OF YOURSELF NATURALLY: Contains no artificial sweeteners, preservatives, colors or flavors and is not tested on animals
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Natural wellness enthusiasts who refuse to compromise on oral hygiene will find this toothpaste to be an essential staple in their morning routine. I was impressed by how this formula manages to fight tartar buildup and lift surface stains for a brighter smile without relying on fluoride. The peppermint flavor provides a crisp, refreshing sensation that feels genuinely clean rather than chemically induced. It is refreshing to find a product that avoids artificial sweeteners, colors, and preservatives while remaining cruelty-free. Plus, the commitment to sustainability is evident in the recyclable tubes, which makes it much easier to align your daily habits with an eco-conscious lifestyle. This two-pack offers a reliable, gentle solution for anyone looking to simplify their beauty regimen with cleaner ingredients.

What We Like
Fluoride-free formula
Removes surface stains
Natural peppermint flavor
Recyclable tubes
No artificial additives

Hello Natural Watermelon Flavor Baby & Kids Fluoride Free Toothpaste, Vegan, SLS Free, Gluten Free, Safe to Swallow for Baby and Toddlers, 4.2 Ounce....

hello Watermelon Flavor Fluoride Free Kids Toothpaste

HELLO 1-162 2.87 X 0.13 X 6.22 Inches 0.26 Pounds

PM Score for HELLO (PM Score)

9.9 PM Score
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  • Contains three (3) 4.2 oz. tubes of Hello Watermelon Kids Toothpaste, Fluoride Free Kid Toothpaste
  • This kids watermelon toothpaste is thoughtfully formulated with high quality ingredients like xylitol, erythritol, soothing aloe vera, and a silica blend that gently polishes growing teeth
  • Always have extra toddler toothpaste and baby toothpaste tubes on hand with this kid toothpaste pack of 3
  • Build good oral care habits and make morning and nighttime brushing fun using this Hello watermelon toothpaste kids love and that is safe to swallow for all ages
  • Polish and brighten growing teeth and remove icky plaque with this amazing watermelon flavored kids fluoride free toothpaste
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Kesha's Value Shop 5.10 No No No

You might wonder if a fluoride-free formula can actually keep tiny teeth clean, but this watermelon-flavored paste makes a compelling case for gentle oral care. I found that the combination of xylitol, erythritol, and a silica blend works effectively to polish growing teeth and remove plaque without the harshness of traditional pastes. The inclusion of soothing aloe vera is a thoughtful touch for sensitive gums, and since the formula is safe to swallow, it eliminates that stressful struggle during toddler brushing sessions. It turns a potentially difficult chore into a fun, tasty part of the morning and nightly routine. Plus, getting a three-pack ensures you aren't caught empty-handed when the last tube inevitably runs dry.

What We Like
Safe to swallow
Gentle silica polish
Soothing aloe vera
Tasty watermelon flavor
Vegan and SLS-free

Jason Sea Fresh Strengthening Fluoride-Free Toothpaste, Deep Sea Spearmint, 6 Oz

JASON Sea Fresh Strengthening Fluoride-Free Toothpaste

JASON J01510 7.50 X 1.82 X 1.82 Inches 0.38 pounds

PM Score for JASON (PM Score)

9.9 PM Score
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  • One 6 oz. tube of Jason Sea Fresh Strengthening Fluoride-Free Deep Sea Spearmint Toothpaste
  • Helps brighten your smile and freshen your breath without the use of harsh abrasives and chemicals
  • Crafted with a wholesome blend of botanicals like blue green algae, spearmint and parsley
  • A formula inspired by nature's best, free from fluoride, gluten, saccharin, artificial sweeteners, parabens, propylene glycol and SLS
  • Always cruelty-free, never tested on animals
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most people assume that ditching fluoride means sacrificing a bright smile, but JASON proves that nature actually holds the key to oral care. I was pleasantly surprised by how much this Deep Sea Spearmint formula delivers without relying on harsh abrasives or synthetic chemicals. Instead of the stinging sensation you get from standard pastes, this uses a botanical blend of blue green algae, parsley, and spearmint to refresh your breath and brighten teeth. It feels incredibly clean because it leaves out the usual culprits like SLS, parabens, saccharin, and propylene glycol. It is a rare find that manages to be both wholesome and effective, providing a gentle yet deep clean that respects your body's chemistry.

What We Like
Fluoride-free formula
Botanical algae blend
Spearmint breath freshening
Cruelty-free
No harsh abrasives

Hello Oral Care Activated Charcoal Teeth Whitening Fluoride Free and SLS Free Toothpaste, 4 Ounce (Pack of 1)

hello Activated Charcoal Teeth Whitening Toothpaste

HELLO I00103670 2.13 X 1.50 X 5.60 Inches 0.25 Pounds

PM Score for HELLO (PM Score)

9.9 PM Score
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  • Contains 1 - 4oz tube of activated charcoal fluoride free whitening toothpaste.
  • The activated charcoal works to polish and clean, whiten, remove surface stains and freshen breath.
  • Hello is also vegan and never tested on animals (Leaping Bunny Certified and PETA recognized). Brush and greet freely.
  • Fluoride free. Sls free. Judgmint free.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most people assume charcoal toothpaste is just another overhyped wellness trend, but this formula from hello actually delivers on its whitening promises without the harsh additives. I was particularly impressed by how the activated charcoal works to polish teeth and lift surface stains while simultaneously freshening breath. It feels much cleaner than traditional options because it skips the SLS and fluoride entirely, making it a solid choice for those seeking a more natural oral care routine. Beyond the performance, the brand's commitment to being vegan and Leaping Bunny certified adds a layer of ethical confidence that is hard to find in the beauty aisle. It is a straightforward, effective way to brighten your smile without feeling like you are compromising on your values.

What We Like
Activated charcoal polishing
Fluoride free
SLS free
Vegan formula
Removes surface stains

Hello Antiplaque Whitening Toothpaste, Fluoride Free Toothpaste for Teeth Whitening with Natural Peppermint Flavor and Tea Tree Oil, Peroxide Free, Gl...

hello Antiplaque Whitening Toothpaste with Tea Tree Oil

HELLO

PM Score for HELLO (PM Score)

9.9 PM Score
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  • Contains three (3) 4.7 oz. tubes of Hello Antiplaque Whitening Toothpaste, Fluoride Free Toothpaste
  • Each antiplaque toothpaste tube is thoughtfully formulated with epically refreshing farm grown peppermint, tea tree oil to tame bad breath, and coconut oil to moisturize
  • This teeth whitening toothpaste naturally whitens with friendly minerals and helps brush away plaque and show tartar who’s boss
  • Always have extra whitening toothpaste tubes on hand with this toothpaste pack of 3
  • Hello antiplaque and whitening toothpaste contains no artificial sweeteners and no artificial flavors and is free from dyes, peroxide, SLS sulfates, parabens, microbeads, triclosan, and gluten
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Whitening doesn't actually require harsh peroxides to be effective. I was skeptical that a peroxide-free formula could handle plaque, but this hello toothpaste pack uses friendly minerals to tackle tartar buildup naturally. The flavor profile is a standout. Instead of that medicinal sting, you get a refreshing burst of farm-grown peppermint paired with the soothing properties of tea tree oil and moisturizing coconut oil. It feels much cleaner on the gums because it skips the SLS sulfates and artificial dyes. Since this comes in a convenient three-pack of 4.7 oz tubes, you aren't constantly running to the store to restock your oral care routine. It is a rare find that manages to be both gentle on the mouth and serious about brightness.

What We Like
Natural peppermint flavor
Tea tree oil
Peroxide free
Moisturizing coconut oil
Gluten free formula

Lumineux Teeth Whitening Toothpaste 2 Pack - Enamel Safe for Sensitive & Whiter Teeth - Certified Non-Toxic, Fluoride Free, No Alcohol, Artificial Col...

Lumineux Enamel Safe Teeth Whitening Toothpaste Two Pack

LUMINEUX 300079 0.22 Pounds

PM Score for LUMINEUX (PM Score)

9.8 PM Score
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  • Whitening Without The Sensitivity: What does taking care of your mouth mean to us? Well, when it comes to whitening, it means to lift stains without taking the enamel too. Your teeth can and should be whitened without the use of harsh bleaches that damage your tooth structure, leading to sensitivity.
  • Clinically Proven: Let’s be honest, all the better-for-you ingredients mean nothing if they don’t prove results. So, we set out to scientifically show your brightest smile could be achieved with Lumineux and we have! With over 50 double-blind, university studies backing us up, Lumineux can proudly say we clean, freshen and whiten as well as the other guys, without the harm.
  • Microbiome Safe: This one is unique. In fact, I would wager that Lumineux is the only oral care company on the market that can claim that we are certified non-toxic and microbiome safe. That means our products actually work with your body to achieve oral health by protecting your good bacteria and detoxifying the bad.
  • Purposeful & Uncompromising Ingredients: We invite you to check out the ingredients lists on all of our products! They’re packed with ingredients that can nourish and help improve your oral health without preservatives, additives, or artificial dyes or flavorings.
  • Oils Vs Bleach: Most products use peroxide to remove stains, which removes enamel to get rid of stains. Lumineux uses potent essential oils that break up stains instead, whitening your teeth without damaging your enamel. Plus, they’re yummier.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Lumineux Health 9.89 Yes Yes Yes

Traditional whitening methods often force a frustrating trade-off between a brighter smile and agonizing tooth sensitivity. Lumineux solves this by ditching harsh peroxide bleaches in favor of potent essential oils that break up stains without stripping away your enamel. I was particularly impressed by the commitment to oral microbiome health. It is rare to find a certified non-toxic formula that actually works to protect your good bacteria while detoxifying the bad. Since it is fluoride-free, SLS-free, and contains no artificial colors or alcohol, you can clean and freshen your mouth without the usual chemical cocktail. It feels like a sophisticated, dentist-formulated upgrade to a standard morning routine, backed by serious university studies rather than just marketing hype.

What We Like
Enamel safe whitening
Microbiome safe formula
Essential oil based
Non-toxic ingredients
Clinically proven results

Cali White Fluoride Free Natural Whitening Toothpaste, Activated Charcoal Toothpaste, Vegan, Sulfate Free, Peroxide Free, SLS Free, Pacific Mint 4 oz,...

Cali White Activated Charcoal Whitening Toothpaste

CALI WHITE PASTE01 2.00 X 1.50 X 7.00 Inches 0.25 Pounds

PM Score for CALI WHITE (PM Score)

9.8 PM Score
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  • Charcoal Activated Toothpaste - Certified Organic Coconut Oil, and Baking Soda this chemical-free whitening toothpaste binds to stains and eliminates plaque like a pro.
  • Clinically Proven - Toothpaste that whitens teeth up to 7 shades whiter - Infused with the remineralizing properties of Diatomaceous Earth, Tea Tree Oil, Coconut Oil, Xylitol and Peppermint Oil. Packed with all the ingredients needed for a natural everyday toothpaste.
  • Minty Fresh Breath - toothpaste specially crafted to leave your breath fresh and your mouth feeling clean
  • Made in USA - Vegan - Cruelty-Free - Fluoride-Free - SLS-Free - Gluten-Free - Peroxide-Free - No Triclosan - No Parabens - Safe For Kids - Hydrogen Peroxide-Free PEROXIDE FREE
  • Contains one (1) 4 oz. tube of Cali White, Charcoal Teeth Whitening Toothpaste
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
CALIWHITE SMILE 9.86 Yes Yes Yes

After weeks of use, my morning oral care routine has completely transformed thanks to this natural alternative. Cali White delivers a heavy-hitting whitening experience without relying on harsh peroxides or sulfates, which is a massive win for anyone sensitive to traditional chemicals. The combination of activated charcoal, organic coconut oil, and baking soda works effectively to lift stains and tackle plaque, while the addition of diatomaceous earth and xylitol helps with remineralization. I was particularly impressed by the Pacific Mint flavor. It provides a genuine, lasting freshness that makes your mouth feel incredibly clean. It is rare to find a vegan, cruelty-free formula that actually lives up to its claim of brightening teeth by several shades while remaining safe enough for the whole family.

What We Like
Activated charcoal whitening
Peroxide free formula
Pacific mint flavor
Remineralizing ingredients
Vegan and cruelty-free

Burt’s Bees Toothpaste, Natural Flavor, Fluoride-Free, Purely White, Zen Peppermint, 4.7 oz, Pack of 3

Burt's Bees Purely White Zen Peppermint Toothpaste

BURT'S BEES 192539000818

PM Score for BURT'S BEES (PM Score)

9.8 PM Score
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  • Includes three 4.7 oz tubes of Burt’s Bees Purely White Zen Peppermint Fluoride-Free Toothpaste
  • Experience the refreshment of Zen Peppermint toothpaste which will leave you clean and fresh
  • Made Without: Sodium Lauryl Sulfate (SLS), Triclosan & Parabens, Artificial Flavors & Sweeteners, Preservatives & Blue, Red, Yellow Dyes, Plastic Microbeads
  • Crafted to help remove surface stains to help you achieve a beautiful smile
  • Essential Oil flavored, fluoride free toothpaste
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Your morning routine just got a much-needed sensory upgrade with the Zen Peppermint flavor profile. I tested this fluoride-free formula to see if it could actually handle surface stain removal without relying on harsh chemicals, and the results were impressive. The essential oil-based peppermint provides a clean, refreshing sensation that lingers without the stinging sensation often caused by Sodium Lauryl Sulfate. It is a relief to find a whitening option that completely avoids parabens, artificial sweeteners, and synthetic dyes. Since this three-pack comes with three 4.7 oz tubes, it is a practical way to keep your bathroom stocked with a natural, microbead-free cleaner that actually makes your smile look brighter.

What We Like
Zen Peppermint flavor
Fluoride-free formula
Removes surface stains
Essential oil based
No artificial dyes

Himalaya Botanique Complete Care Toothpaste, Simply Spearmint, Fluoride Free Plaque Reducer for Brighter Teeth and Fresh Breath, 5.29 oz, 2 Pack

Himalaya Botanique Simply Spearmint Complete Care Toothpaste

HIMALAYA 4751015924879 7.28 X 3.74 X 1.57 Inches 0.33 Pounds

PM Score for HIMALAYA (PM Score)

9.8 PM Score
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  • UNIQUE CLEANING & PLAQUE FIGHTING INGREDIENTS: Plant-based ingredients like Neem work hard to keep your whole mouth clean, while Pomegranate helps reduce plaque for cleaner teeth and healthy looking gums.
  • SWEET, COOL SPEARMINT FLAVOR: Spearmint essential oil freshens your breath wild a mild and pleasing touch of sweetness, while gentle ingredients bring you brighter teeth and a winning smile.
  • A CLEAN TOOTHPASTE WITH NO COMPROMISE ON FOAM & FLAVOR: Finally, a clean toothpaste with no unwanted extras, yet it still tastes and foams wonderfully!
  • FREE FROM THE STUFF YOU DON’T WANT: Fluoride free, triclosan free, SLS (sodium lauryl sulfate) free, carrageenan free and gluten free too
  • CRUELTY FREE: We care about our furry friends. That’s why we never test our toothpaste on animals.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Himalaya. 9.94 Yes Yes Yes

Most people assume that ditching fluoride means sacrificing the satisfying foam and punchy flavor of traditional drugstore brands, but Himalaya Botanique proves otherwise. I was skeptical that a plant-based formula could actually tackle plaque, yet the combination of Neem and Pomegranate feels surprisingly effective at keeping my mouth feeling deeply cleaned. The spearmint essential oil offers a mild, sweet coolness that isn't overbearing, providing fresh breath without that harsh chemical sting. It is rare to find a toothpaste that manages to be completely free of SLS, triclosan, and carrageenan while still delivering a high-quality brushing experience. It feels like a premium, cruelty-free upgrade to a daily essential that doesn't force you to compromise on performance.

What We Like
Plant-based plaque fighting
Sweet spearmint flavor
Fluoride free formula
Rich foaming texture
Cruelty free

Colgate Max Fresh Toothpaste, Whitening Toothpaste with Mini Breath Strips, Clean Mint Toothpaste for Bad Breath, Helps Fight Cavities, Whitens Teeth,...

Colgate Max Fresh Whitening Toothpaste with Breath Strips

COLGATE 61032076

PM Score for COLGATE (PM Score)

9.8 PM Score
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  • Four 6.3 oz tubes of Colgate Max Fresh with Whitening Toothpaste, Clean Mint
  • Breath freshening toothpaste pack provides freshness that lasts for hours
  • Colgate Max Fresh toothpastes provide 10X longer lasting cool than a leading fluoride toothpaste
  • Packed with hundreds of mini breath strips that unleash a powerful rush of freshness for long-lasting fresh breath
  • Fluoride toothpaste formula helps fight cavities when you brush
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

You might doubt that a toothpaste can actually deliver a noticeable burst of freshness, but Colgate Max Fresh proves the skeptics wrong with its unique texture. Unlike standard pastes, this formula is packed with hundreds of tiny, integrated breath strips that release a sudden rush of cool mint the moment you start brushing. It feels much more intense than your typical fluoride toothpaste, offering a cooling sensation that lasts significantly longer than the leading competitors. Beyond the immediate sensory experience, it works hard as a functional whitening tool and a cavity fighter. If you are looking for a way to tackle bad breath while maintaining dental health, this four-pack provides a consistent, high-energy clean that keeps your mouth feeling revitalized for hours.

What We Like
Mini breath strips
Long-lasting cool
Whitening formula
Cavity protection
Clean mint flavor

Davids Natural Whitening Toothpaste, Antiplaque, Fluoride Free, SLS Free, Peppermint, Metal Tube, Tube Roller Included, 5.25 OZ Value Size (Compare)

Davids Natural Whitening Peppermint Toothpaste

DAVIDS 0861226000003 7.25 X 1.38 X 1.38 Inches 0.33 Pounds

PM Score for DAVIDS (PM Score)

9.7 PM Score
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  • Clean & Safe Ingredients / High Performance – Davids eliminated the fluoride and other common toothpaste chemicals and replaced with healthier high performance ingredients to create a premium toothpaste that effectively removes plaque, naturally whitens and freshens breath…your mouth will be amazed. Davids is Fluoride Free, Sulfate Free (no SLS), with No Artificial Flavors / Colors / Preservatives, and Vegan (no animal by-products). Birch xylitol is used to support your oral health.
  • Safe & Gentle Whitening – micro polishing agents gently remove surface stains to safely whiten without causing the sensitivity normally found with peroxide or other bleaching agents. RDA (abrasive rating) of 101 to effectively remove plaque and surface stains while being enamel safe for daily brushing. Safe range per ADA (American Dental Association).
  • Healthy Mouth – formulated to restore a healthy PH balance and support your mouth’s natural oral microbiome. Plaque is the main enemy of teeth and Davids is designed to aggressively stop plaque from forming and reduce existing plaque buildup, while leaving your mouth feeling minty fresh and exceptionally clean. Healthy mouth for a healthy you.
  • Sustainably Focused – Davids ditched the plastic tube, and exchanged for a recyclable metal tube, which is better for the planet and looks better on your counter. A metal tube roller is include with each tube to roll the tube and squeeze out all the toothpaste…genius right!
  • Made in USA – Uses 98% USA origin ingredients for the highest quality possible and to support US jobs. Higher grade ingredients translates into a higher performance toothpaste.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Davids Natural Toothpaste 9.88 Yes Yes Yes

Davids Natural Whitening Toothpaste sets a new standard for clean oral care with its impressive, enamel-safe brightening power. I was immediately struck by how it manages to tackle surface stains using micro-polishing agents without the tooth sensitivity often triggered by harsh peroxides. It feels incredibly refreshing thanks to the peppermint flavor and birch xylitol, leaving my mouth feeling genuinely clean rather than just chemically coated. The commitment to a healthy microbiome is evident in its pH-balancing formula, which aggressively targets plaque buildup. Even the packaging is a standout. The recyclable metal tube looks sophisticated on the counter, and the included tube roller is a brilliant touch to ensure you don't waste a single drop of this high-performance, fluoride-free formula.

What We Like
Enamel safe whitening
Recyclable metal tube
Plaque fighting formula
Fluoride and SLS free
Includes tube roller

Himalaya Whitening Antiplaque Toothpaste with Charcoal + Black Seed Oil, Fluoride Free, for Whiter Teeth, 4 oz, 2 Pack

Himalaya Charcoal and Black Seed Oil Whitening Toothpaste

HIMALAYA 605069990851

PM Score for HIMALAYA (PM Score)

9.7 PM Score
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  • UNIQUE CLEANING AND PLAQUE FIGHTING INGREDIENTS: Let the powerful whitening action of Charcoal from Coconut Shell powder and the famous cleansing ability of Black Seed Oil leave your mouth feeling fresher and your smile looking brighter.
  • SOOTHING COOLING MINT-FRESH FLAVOR: Mint essential oil makes your whole mouth feel cool, clean and alive again, while gentle, hardworking ingredients bring you brighter teeth and a winning smile.
  • A CLEAN TOOTHPASTE WITH NO COMPROMISE ON FOAM & FLAVOR: Finally, a clean toothpaste with no unwanted extras, yet it still tastes and foams wonderfully!
  • FREE FROM THE STUFF YOU DON’T WANT: Fluoride free, triclosan free, SLS (sodium lauryl sulfate) free, carrageenan free and gluten free too.
  • CRUELTY FREE: We care about our furry friends. That’s why we never test our toothpaste on animals.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Himalaya. 9.94 Yes Yes Yes

Can you actually achieve a brighter smile without relying on harsh chemicals or fluoride? Himalaya has managed to answer this by pairing coconut shell charcoal with the cleansing power of black seed oil to tackle plaque and stains effectively. What surprised me most during testing was the texture. Often, clean toothpastes feel thin or lackluster, but this formula maintains a wonderful foam and a refreshing mint flavor. It delivers that deep, cooling sensation that makes your mouth feel alive without using SLS, triclosan, or carrageenan. It is a rare find that balances a strict 'no unwanted extras' philosophy with a high-performance cleaning experience that feels genuinely indulgent.

What We Like
Coconut shell charcoal
Black seed oil
Soothing mint flavor
Fluoride free
Cruelty free

Davids Nano Hydroxyapatite Natural Toothpaste, Sensitive, Whitening, Enamel Health, Fluoride Free, SLS Free, Peppermint, 5.25 oz Metal Tube, Tube Roll...

Davids Nano Hydroxyapatite Sensitive Whitening Toothpaste

DAVIDS NANO HYDROXYAPATITE TOOTHPASTE 0.33 Pounds

PM Score for DAVIDS (PM Score)

9.7 PM Score
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  • Features Nano Hydroxyapatite (n-HA) - the same ingredient that naturally makes up 97% of your teeth material. We eliminated the fluoride and replaced with this biocompatible ingredient to remineralize your enamel, reduce teeth sensitivity and naturally whiten.
  • Safe & Gentle Whitening – micro polishing agents gently remove surface stains to safely whiten without causing the sensitivity normally found with peroxide or other bleaching agents. RDA (abrasive rating) of 101 to effectively remove plaque and surface stains while being enamel safe for daily brushing. Safe range per ADA (American Dental Association).
  • Bioactive Sensitive Relief - most sensitive toothpastes uses Potassium Nitrate (nerve numbing drug) to temporarily numb the tooth nerves. We use Hydroxyapatite (n-HA) to reduce sensitivity by remineralizing the enamel and passageways (tubules) to the nerves.
  • Clean & Safe Ingredients – Davids uses only premium ingredients derived from plants and the earth, with no animal by-products (vegan). Fluoride Free, Sulfate Free (no SLS), EWG VERIFIED. No Artificial Flavors, Colors, or Preservatives. Birch xylitol used to improve oral health.
  • Healthy Mouth – formulated to restore a healthy PH balance and support your mouth’s natural oral microbiome. Plaque is the main enemy of teeth and Davids is designed to aggressively stop plaque from forming and reduce existing plaque buildup, while leaving your mouth feeling minty fresh and exceptionally clean. Healthy mouth for a healthy you.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Davids Natural Toothpaste 9.87 Yes Yes Yes

Davids is the essential upgrade for anyone tired of the trade-off between whitening results and tooth sensitivity. Instead of relying on nerve-numbing potassium nitrate, this formula uses nano hydroxyapatite to actually remineralize your enamel and seal off sensitive tubules. I was particularly impressed by the micro-polishing agents. They provide a deep clean with an RDA of 101 that lifts surface stains without the harshness of peroxide. It feels incredibly premium, especially with the metal tube and included roller that ensures you get every last bit of paste. Because it is fluoride-free, SLS-free, and EWG VERIFIED, you get a minty, clean mouth feeling that supports your natural microbiome rather than disrupting it with artificial additives.

What We Like
Nano hydroxyapatite remineralization
Gentle micro-polishing
Fluoride and SLS free
Supports oral microbiome
Includes metal tube roller

Schmidt's toothpaste with Vitamins and Botanical Extracts, Wondermint with Activated Charcoal, Helps Whiten Teeth, Fluoride Free, 4.7 Ounce (Pack of 6...

Schmidt's Wondermint Activated Charcoal Toothpaste

SCHMIDT'S 9.63 X 9.56 X 3.56 Inches 0.29 Pounds

PM Score for SCHMIDT'S (PM Score)

9.7 PM Score
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  • Helps Prevent Plaque – Schmidt's Wondermint with Activated Charcoal features a wondrous take on classic minty flavors with enticingly cool, fresh min
  • Fluoride Free – Helps freshen breath and whiten teeth, encourages a healthy mouth with regular brushing
  • Helps Whiten Teeth Naturally – Gently polishes teeth with regular brushing. Naturally flavored, no artificial sweeteners or dyes
  • Vegan Toothpaste – Free of SLS, SCS, PEG, triclosan, and artificial sweeteners, flavors, and dyes
  • Brush With Brilliance – Schmidt’s is always plant-based, certified vegan and cruelty-free
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RETAIL ENLIGHTENED LLC 9.84 Yes Yes Yes

Schmidt's Wondermint with Activated Charcoal delivers a powerful, plant-based approach to whitening that skips the harsh chemicals. I was immediately impressed by how this formula manages to polish teeth naturally without relying on fluoride or artificial dyes. The activated charcoal provides a deep, refreshing clean, while the botanical extracts offer an enticingly cool mint flavor that stays with you. It feels much cleaner than traditional pastes because it avoids SLS, PEG, and triclosan entirely. Since it is certified vegan and cruelty-free, you can feel good about your morning routine knowing you are using a conscientious, plant-based product that actually tackles plaque effectively. It is a brilliant choice for anyone looking to brighten their smile through natural ingredients.

What We Like
Activated charcoal whitening
Fluoride free formula
Plant-based ingredients
Certified vegan
Natural mint flavor

Dr. Bronner’s - All-One Toothpaste (Peppermint, 5 ounce) - 70% Organic Ingredients, Natural and Effective, Fluoride-Free, SLS-Free, Helps Freshen Brea...

Dr. Bronner’s All-One Peppermint Toothpaste

DR. BRONNER'S 44368 7.00 X 3.00 X 3.00 Inches 0.25 Pounds

PM Score for DR. BRONNER'S (PM Score)

9.6 PM Score
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  • MADE WITH ORGANIC and FAIR TRADE INGREDIENTS: Dr. Bronner's All-One Toothpaste is made with 70% organic ingredients—our low-foaming formula helps whiten teeth, reduce plaque and freshen breath.
  • NO SYNTHETIC FOAMING AGENTS: No Sodium Lauryl Sulfate, Sodium Lauroyl Sarcosinate, Ammonium Lauryl Sulfate, Sodium Methyl Cocoyl Taurate—none! No artificial colors, flavors, preservatives, or sweeteners. Fluoride- and cruelty-free!
  • A SIMPLE FORMULA: Hydrated Silica and Calcium Carbonate act as natural, gentle abrasives. Baking Soda and Potassium Cocoate (made with Organic Coconut Oil) are superb natural cleansers. Organic Essential Oils provide refreshing flavor. It's that simple!
  • WHY FLUORIDE-FREE TOOTHPASTE: Research shows Americans are receiving more than enough fluoride through water fluoridation. Dr. Bronner's provides an effective fluoride-free toothpaste for consumers who are wishing to reduce fluoride intake
  • OUR TOOTHPASTE IS CRUELTY-FREE and NEVER TESTED ON ANIMALS: Dr. Bronner’s products and ingredients are never tested on animals so they qualify for the Leaping Bunny logo. Finally, a toothpaste that matches your values!
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Green Market Health Food 6.70 Yes Yes Yes

Clean-label enthusiasts who are tired of synthetic foaming agents will find their holy grail in Dr. Bronner’s All-One Toothpaste. I was immediately struck by how much it achieves without the usual chemical suspects like SLS or artificial sweeteners. Instead of a harsh, bubbly lather, you get a gentle, low-foaming experience powered by baking soda and organic coconut oil. The peppermint essential oils provide a crisp, refreshing flavor that actually makes you feel like you've cleaned your teeth thoroughly. It uses natural abrasives like hydrated silica and calcium carbonate to tackle plaque and whitening, making it a perfect choice for anyone looking to reduce fluoride intake without sacrificing oral hygiene. It is a rare find that aligns perfectly with vegan and cruelty-free values.

What We Like
70% organic ingredients
Fluoride-free formula
Natural peppermint flavor
SLS-free cleansing
Leaping Bunny certified

Jason Simply Coconut Strengthening Fluoride-Free Toothpaste, Coconut Mint, 4.2 Oz

JASON Simply Coconut Strengthening Toothpaste

JASON 0433 1.65 X 1.65 X 6.66 Inches 0.26 Pounds

PM Score for JASON (PM Score)

9.6 PM Score
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  • One 4.2 oz. tube of Jason Simply Coconut Strengthening Coconut Mint Toothpaste
  • 99% earth-sourced formula fights plaque, strengthens teeth and leaves your mouth feeling clean
  • Crafted with a wholesome blend of virgin coconut oil, calcium, magnesium and peppermint oil
  • A formula inspired by nature's best, free from fluoride, gluten, saccharin, artificial sweeteners, parabens, propylene glycol and SLS
  • Always cruelty-free, never tested on animals
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

JASON Simply Coconut Strengthening Toothpaste offers a refreshing, nature-inspired alternative for anyone looking to ditch traditional fluoride-heavy dental care without sacrificing a clean feeling. After testing this coconut mint formula, the standout is definitely the wholesome ingredient list. It relies on a 99% earth-sourced blend of virgin coconut oil, calcium, and magnesium to fight plaque and strengthen enamel. Unlike many mainstream brands, this paste is completely free from SLS, saccharin, parabens, and artificial sweeteners, making it a much cleaner choice for your daily routine. The peppermint oil provides a crisp, invigorating sensation that lingers just long enough. It is a cruelty-free option that feels both indulgent and intentional, proving that you don't need harsh chemicals to achieve a bright, healthy smile.

What We Like
Fluoride-free formula
Virgin coconut oil
Strengthens teeth
Earth-sourced ingredients
Cruelty-free

MOON Stain Removal Whitening Toothpaste, Fluoride-Free, Lunar Peppermint Flavor for Fresh Breath, for Adults 4.2 oz (2 Pack)

MOON Stain Removal Whitening Toothpaste Two Pack

MOON 25 2.87 X 0.13 X 6.22 Inches

PM Score for MOON (PM Score)

9.6 PM Score
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  • Your favorite toothpaste, reimagined: Infused with Elixir X, our Stain Removal teeth whitening toothpaste, was carefully designed to transform your brushing experience for the better. Refreshing lunar peppermint helps to give you a minty cool breath that lasts all day. The formula is balanced with vegan and fluoride-free ingredients, made in the USA that both help to whiten and cleanse your entire smile.
  • Polish away: The Stain Removal Fluoride Free has a blend of ethically sourced Mica, to help polish away any surface stains that may arise for a whiter and brighter smile.
  • The Moon Whitening Experience: Every tooth is brushed to a velvety feeling clean when your toothpaste has ingredients like these. A proprietary blend of a better-for-you mixture that includes essential oils, coconut, cranberry, tea tree and even the superfood camu camu. An apothecary style blend that delivers the ultimate result: stain removal every day and a remarkably clean feeling smile.
  • Vegan, Cruelty-Free and Made For All: The same way you care about stain-free, white teeth, you care about your health and better-for-you ingredients. So, your new Stain Removal Whitening toothpaste is free of SLS, SLES, parabens, artificial flavors and animal products. Did we mention we're vegan ;) We believe oral beauty care products should be carefully crafted, safe & effective.
  • Reinventing Oral Care - Creating the Moon Experience: Made in the USA from globally sourced premium ingredients, our aim is to transform your oral care experience - That’s why we deliberately chose better-for-you ingredients while crafting every formula. Moon holds a strong commitment to supporting healthy smiles around the world. You deserve a product line that treats you like the original you are.
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MOON Oral Care 9.84 Yes Yes Yes

It is easy to assume that a fluoride-free whitening paste won't actually deliver results, but MOON’s approach to oral care completely shifts that perspective. Instead of relying on harsh chemicals, this formula uses ethically sourced Mica to polish away surface stains, leaving your teeth feeling remarkably velvety and clean. The Lunar Peppermint flavor provides a refreshing, long-lasting minty sensation that doesn't feel artificial. What really stands out is the apothecary-style blend of superfoods like camu camu, coconut, and tea tree, which makes your morning routine feel more like a beauty ritual than a chore. It is a vegan, cruelty-free option that manages to be both gentle and effective without using SLS or parabens.

What We Like
Ethically sourced Mica
Fluoride-free formula
Lunar peppermint flavor
Vegan and cruelty-free
Superfood infused blend

Colgate Total Plaque Pro Release Whitening Toothpaste, 1 Pack, 3.0 Oz Tube

Colgate Total Plaque Pro Release Whitening Toothpaste

COLGATE 61029245 0.19 Pounds

PM Score for COLGATE (PM Score)

9.6 PM Score
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  • One 3.0 oz. tube of Colgate Total Plaque Pro Release Whitening Toothpaste
  • Unique anticavity, antigingivitis, anti sensitivity toothpaste formula helps interfere with the harmful effects of plaque bacteria associated with gingivitis for healthy gums
  • This Colgate Total toothpaste uses unique breakthrough formula with smart foam technology to penetrate hard to reach places to fight plaque bacteria along the gum line
  • Offers long-lasting 24 hours of antibacterial protection* so you can smile bright with healthy teeth and gums (*after two weeks of twice-daily use)
  • Dissolve and lift away gum harming plaque bacteria with daily brushing using Colgate Total Plaque Pro Release Whitening Toothpaste
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Colgate Total Plaque Pro Release Whitening Toothpaste sets a high bar for preventative oral care by combining whitening power with deep-cleaning antibacterial technology. What makes this formula stand out is the smart foam technology, which is specifically designed to penetrate those stubborn, hard-to-reach crevices along the gum line where plaque loves to hide. It doesn't just clean the surface. It actively works to dissolve and lift away the bacteria responsible for gingivitis. After two weeks of brushing twice daily, you can expect a full 24 hours of antibacterial protection to keep your gums healthy and your smile bright. It is a comprehensive solution for anyone looking to tackle sensitivity and plaque buildup in one streamlined step.

What We Like
Smart foam technology
24-hour antibacterial protection
Dissolves plaque bacteria
Whitening formula
Gum health support

Twin Lotus Activated Charcoal Toothpaste - Teeth Whitening Herbal , Fluoride Free & No SLS For Sensitive Teeth, Coconut Charcoal Toothpaste Remove Pla...

Twin Lotus Coconut Charcoal Teeth Whitening Toothpaste

TWIN LOTUS B00H8EEZKW 0.22 Pounds

PM Score for TWIN LOTUS (PM Score)

9.6 PM Score
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  • The Black Alternative To Extra White Teeth - Our activated charcoal toothpaste is perfect for those looking for a natural way to whiten their teeth. With a mixture of coconut charcoal that acts like a natural teeth whitening agent, you can achieve brighter teeth without any harsh chemicals.
  • Confidence Booster - Not only does our black toothpaste help whiten teeth, but it also removes plaque and stubborn staining while repairing cavities. Keep your smile looking its best all day long. Never have to worry about bad breath again.
  • Nothing Extra Added - Twin Lotus charcoal toothpaste, does not contain any harmful chemicals or additives. No alcohol, Sugar Free, Vegan, Cruelty-Free, SLS Free. This black charcoal toothpaste is safe for both adults and kids, and is gentle enough for those with sensitive teeth.
  • Ingredients You Can Count On - Twin Lotus toothpaste use high quality food grade coconut charcoal powder to protect and not damage your tooth enamel. With hydroxyapatite and xylitol, improving your dental health. Get that fresh, just-brushed feeling all day long!
  • Fluoride-Free - Many people are choosing to avoid fluoride, and our non fluoride charcoal toothpaste is the perfect option for them. It still contains all the necessary ingredients to clean your teeth and keep them healthy. We recommend using charcoal coconut toothpaste twice a week for best results.
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Herose Shop 5.96 Yes Yes Yes

A striking jet-black paste fills your toothbrush, signaling a complete departure from traditional white dental care. Twin Lotus uses food-grade coconut charcoal to lift stubborn stains and plaque without relying on harsh chemicals or abrasive agents that typically threaten enamel. I found the addition of hydroxyapatite and xylitol particularly impressive, as they provide a functional way to support dental health while remaining entirely fluoride-free. It feels remarkably gentle on sensitive gums, making it a viable option for the whole family. Since it skips the SLS and alcohol, you get a clean, fresh sensation that lasts without that stinging aftereffect. For the best whitening results, just integrate it into your routine twice a week to maintain a bright, confident smile.

What We Like
Coconut charcoal whitening
Fluoride-free formula
Enamel protecting
SLS free
Vegan and cruelty-free

Dr. Ginger's Coconut Oil Toothpaste with White Activated Charcoal, All-Natural Whitening Brightening Power, Enamel-Safe, Reduces Plaque & Gum Sensitiv...

Dr. Ginger Coconut Oil and White Charcoal Toothpaste

DOCTOR GINGER'S 860000875448 1.60 X 1.30 X 7.10 Inches 0.25 Pounds

PM Score for DOCTOR GINGER'S (PM Score)

9.5 PM Score
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  • DR. GINGER'S WHITE CHARCOAL TOOTHPASTE A premium one of a kind toothpaste, made with organic Coconut Oil and Xylitol that tackles oral care in whole new way. The white activated charcoal provides teeth with extra whitening power for a sparkling smile. The delicious coconut mint flavor freshens in the cleanest way. Packaging includes a 4oz tube, 2ct
  • BETTER HYGIENE, NO MESS Dr. Ginger delivered the amazing detoxifying properties charcoal offers without the dark mess. White activated charcoal contains millions of tiny pores that trap tannins to combat stains and debris. The premium formula works in harmony to gradually whiten and polish every tooth, giving you a brilliant smile every day of the week
  • PERFECT FOR SENSITIVE SMILERS The gentle formula is designed to soothe and comfort sensitivity. Dr. Ginger's toothpaste protects gums from redness and inflammation. It's easy on tooth enamel and eliminates any discomfort. A great wholesome alternative to your overall wellness
  • CHOOSE NATURAL Our high-performing natural ingredients create a healthy oral microbiome free of harm. All of Dr. Ginger's products are made fluoride free, gluten free, alcohol free, cruelty free, non-GMO, and free from other common bad ingredients. Dr. Ginger believes a naturally derived recipe is mandatory for the integrity of a beautiful smile
  • DENTIST FORMULATED Dr. Ginger DDS, a renowned cosmetic dentist, has helped patients fall in love with their smile for over 35 years. After considering patient demand for all-natural oral care, Dr. Ginger formulated the powerful Coconut Oil and Xylitol ingredient blend. These key ingredients create a simple, easy, and clean method for a harm-free mouth environment. Formulated and clinically tested by top care chemists in the USA
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Flash Distribution 5.15 Yes Yes Yes

You are standing in front of the bathroom mirror, dreading the messy, black sludge typically associated with charcoal whitening, when you realize this formula actually stays clean. Dr. Ginger has managed to harness the detoxifying power of white activated charcoal without the usual sink-staining headache. By combining organic coconut oil with xylitol, this toothpaste provides a gentle polish that lifts tannins and debris while remaining incredibly kind to sensitive gums. I found the coconut mint flavor refreshing rather than overpowering, making the morning routine feel more like a wellness ritual than a chore. It is a rare find that manages to be enamel-safe and fluoride-free while still delivering that bright, professional-grade sparkle we all want.

What We Like
White activated charcoal
Organic coconut oil
Enamel-safe whitening
Soothes gum sensitivity
Coconut mint flavor

HI by Hismile Mango Sorbet Flavoured Toothpaste

HI by Hismile Mango Sorbet Flavoured Toothpaste

HISMILE 40003-MS 1.22 X 1.22 X 6.02 Inches 0.13 Pounds

PM Score for HISMILE (PM Score)

9.5 PM Score
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  • Five tongue-tingling flavours of toothpastes to choose from
  • Hi by Hismile Flavoured Toothpastes Range
  • Flavour with a burst of freshness
  • Fluoride+ formula for a superior clean
  • Long-lasting oral health benefits
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Usa Merchandise 4.22 No No No

Can a daily oral care routine actually feel like a tropical getaway? The HI by Hismile Mango Sorbet Flavoured Toothpaste turns a mundane chore into a sensory experience that stands out in the drugstore aisle. While most toothpastes lean on harsh mint, this formula delivers a burst of mango freshness that is genuinely unique. It isn't just about the flavor, though. The Fluoride+ formula ensures you are getting a superior clean alongside that tongue-tingling sensation. It manages to balance fun, experimental flavors with long-lasting oral health benefits, making it a smart choice for anyone tired of the same old brushing routine. It feels like a premium upgrade to your bathroom cabinet without breaking the bank.

What We Like
Mango sorbet flavor
Fluoride+ formula
Tongue-tingling sensation
Long-lasting oral benefits
Freshness burst

PERIOE Flouride-Free Himalayan Pink Salt Toothpaste, 3.4 oz [3-Pack] - Charcoal Clean Mint w/Aloe Vera | Vegan, Cruelty-Free, Paraben-Free Plaque & Ta...

Perioe Himalayan Pink Salt Charcoal Clean Mint Toothpaste

PERIOE

PM Score for PERIOE (PM Score)

9.4 PM Score
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  • THE PURITY OF NATURE: Perioe's Himalayan Pink Salt toothpaste comes in two unique flavors and formulated with mineral-rich Himalayan Pink Salt that fights tartar and plaque and keeps bad breath away. Formulated to keep teeth clean with a vegan, fluoride-free formula for all of your oral care needs.
  • GEL TOOTHPASTE: Brush up with our gel toothpaste with a minty flavor to leave your mouth feeling fresh and clean. Our tube toothpaste features aloe vera beads to heighten your cleaning needs, fight against cavities bad breath, and help soothe irritated gums.
  • PINK SALT POWER: Perioe's toothpaste is heightened with the mineral-rich Himalayan Pink Salt helps to strengthen enamel and treat tartar and plaque. Luxuriate in Himalayan Pink Salt and take your teeth to the spa.
  • KOREA'S BEST ORAL CARE BRAND: Perioe, founded in 1981, Perioe has distributed over 1.2 billion units as Korea's leading brand in oral health care and continues to help maintain perfect smiles worldwide with adult and kids toothpaste
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LG Household & Health Care 9.87 Yes Yes Yes

Perioe’s Himalayan Pink Salt collection stands as a top-tier choice for travelers and fluoride-free enthusiasts seeking a mineral-rich clean. This gel-based formula feels much more luxurious than your standard drugstore paste, especially with the inclusion of aloe vera beads that help soothe irritated gums while you brush. The charcoal and mint flavor profile provides a refreshing sensation that effectively tackles bad breath and plaque without relying on harsh chemicals. Since the brand has been a leader in Korean oral care since 1981, you can trust the efficacy of these mineral-heavy ingredients to strengthen enamel and fight tartar. It is a vegan, cruelty-free option that turns a mundane morning routine into a mini spa experience for your mouth.

What We Like
Mineral-rich pink salt
Soothing aloe vera beads
Fluoride-free gel formula
Vegan and cruelty-free
Charcoal clean mint

Red Seal Baking Soda Toothpaste – Neutralizes Plaque Acids, Nourishes, Protects Teeth & Gum Health Naturally & Cleans for Visibly Brighter Smile 3.5oz

Red Seal Baking Soda Herbal Toothpaste

RED SEAL LIVE YOUR BEST LIFE REDSEAL1 8.27 X 2.36 X 2.36 Inches 0.22 Pounds
  • CLEANS FOR VISIBLY BRIGHTER SMILE: Our toothpaste with baking soda has been designed to neutralize plaque acids. Use the toothpaste for regular brushing to keep teeth clean & bright.
  • NO ARTIFICIAL ADDITIVES OR FILLERS: This pure baking soda toothpaste contains ZERO artificial flavors, sweeteners or preservatives. Enjoy slight foaming action thanks to the SLS in our blend for deep clean action.
  • HERBAL & MINERAL TOOTHPASTE: Red Seal's baking soda toothpaste is formulated out of naturally derived ingredients in their purest form. Our paste is vegan, vegetarian & cruelty-free. No animal testing is ever performed.
  • REFRESHING, MINTY HERBAL FLAVOR: Naturally sweetened with stevia, anise & an invigorating blend of eucalyptus oil, menthol & peppermint oil, the baking soda toothpaste has a fresh, mild mint flavor to freshen breath.
  • BOOSTED WITH CALCIUM CARBONATE : Enhanced with calcium carbonate minerals, the no fluoride toothpaste helps in the remineralization of teeth, bringing a bright smile to your day. Safe for daily brushing morning & night.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Blue Sky Associates LLC 9.89 Yes Yes Yes

You finally find a toothpaste that skips the artificial sweeteners and preservatives without sacrificing that deep-clean feeling. I reached for Red Seal Baking Soda Toothpaste when I wanted to move away from synthetic additives toward something more mineral-based. The texture is interesting. It uses a bit of SLS to create a slight foaming action that really helps reach between teeth. Instead of a harsh chemical taste, you get a refreshing, mild mint flavor driven by eucalyptus, menthol, and peppermint oils, with a hint of anise and stevia for sweetness. Because it is boosted with calcium carbonate, it focuses on remineralization and neutralizing plaque acids naturally. It feels like a solid, honest choice for a daily morning and night routine if you prefer vegan, fluoride-free oral care.

What We Like
Neutralizes plaque acids
Calcium carbonate minerals
Refreshing minty herbal flavor
Vegan and cruelty-free
No artificial additives

Bite Toothpaste Bits with Nano Hydroxyapatite - Eco and Travel-Friendly Whitening Toothpaste Tablets (Mint Charcoal)

Bite Mint Charcoal Toothpaste Bits with Nano Hydroxyapatite

BITE 1.50 X 1.50 X 2.60 Inches

PM Score for BITE (PM Score)

9.2 PM Score
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  • TRAVEL-FRIENDLY: Bite Toothpaste Bits are a plastic-free and travel-friendly way to brush your teeth. Perfectly portioned for easy travel and mess-free brushing.
  • PLASTIC-FREE: Contains two (2) recyclable glass bottles of 62 Toothpaste Bits (124 bits total). A 2-month supply for twice-daily brushing.
  • REMINERALIZES: These Bits are made with Nano-Hydroxyapatite, a non-toxic alternative to fluoride that helps remineralize enamel and reduce sensitivity.
  • CLEAN INGREDIENTS: Formulated with clean, effective ingredients and without harsh chemicals, preservatives, artificial flavors, or sulfates.
  • CRUELTY-FREE: 100% vegan, cruelty-free, and palm oil-free. None of our products or ingredients are tested on animals.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Bite - Because It's The Earth 6.48 Yes Yes Yes

Bite Toothpaste Bits swap the messy, plastic-heavy tradition of squeezed tubes for a streamlined, eco-conscious ritual that actually feels modern. I was impressed by how these Mint Charcoal tablets turn a mundane chore into a zero-waste experience without sacrificing efficacy. Instead of relying on fluoride, they utilize Nano-Hydroxyapatite to help remineralize your enamel and tackle tooth sensitivity naturally. The two recyclable glass bottles provide a full two-month supply, making them incredibly easy to toss into a carry-on for travel without worrying about liquid restrictions or leaks. It is rare to find a product that hits the trifecta of being vegan, cruelty-free, and effective, but these bits manage to deliver a clean, refreshing clean using only high-quality, non-toxic ingredients.

What We Like
Nano-Hydroxyapatite enamel support
Plastic-free glass packaging
Travel-friendly tablet format
Vegan and cruelty-free
Mess-free brushing

Nelson Naturals Activated Charcoal Toothpaste 3.3 oz- Peppermint

Nelson Naturals Activated Charcoal Peppermint Toothpaste

NELSON NATURALS CHARCOAL60 2.00 X 2.00 X 2.00 Inches 0.21 Pounds

PM Score for NELSON NATURALS (PM Score)

9.2 PM Score
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  • ZERO WASTE PACKAGING! 100% Plastic-Free Glass Jar Packaging.
  • THE CLEANEST OF CLEAN! Leaves you with a “Dentist Clean” feeling after every use.
  • ALKALIZING! This alkaline formula helps enamel naturally absorb minerals.
  • FLUORIDE FREE! Things you won’t find in Nelson Naturals: SLS, Glycerin, Fluoride, Artificial Flavours or Colours.
  • CRUELTY-FREE! We don’t test on Animals, and neither should you. Xylitol is extremely dangerous to dogs if ingested. Please keep away from pets!
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Nelson Naturals Inc 0.00 Yes Yes Yes

Eco-conscious minimalists who refuse to compromise on oral hygiene need Nelson Naturals in their bathroom cabinets immediately. This activated charcoal paste delivers that elusive, deep-cleaning sensation usually reserved for professional dental appointments, all while avoiding the chemical cocktail found in most drugstore brands. I was particularly impressed by the alkaline formula, which is designed to help your enamel naturally absorb minerals. It is refreshingly free of SLS, glycerin, fluoride, and artificial additives, making it a much cleaner choice for your daily routine. Plus, the commitment to the planet is evident through the zero-waste, 100% plastic-free glass jar packaging. Just a quick heads-up for pet owners: keep this tucked away, as the xylitol content is dangerous for dogs.

What We Like
Plastic-free glass jar
Alkalizing enamel formula
Zero waste packaging
Fluoride and SLS free
Refreshing peppermint flavor

Charcoal House Activated Charcoal Teeth Whitening Toothpaste for Kids | Non-Toxic, Teeth Whitening, Natural Cherry Flavor, Fluoride Free, Natural, Veg...

Charcoal House Activated Charcoal Kids Teeth Whitening Toothpaste

CHARCOAL HOUSE B-6301

PM Score for CHARCOAL HOUSE (PM Score)

9.2 PM Score
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  • ✅ WHITENS TEETH & REMOVES STAINS: Our coconut activated charcoal toothpaste for kids naturally reduces stains, whitens teeth and freshens breath, while removing plaque and strengthening gums for a healthy and happy smile! Simply apply a generous amount to your toothbrush and brush for 2 minutes, rinse until water runs clear and Smile On!
  • ✅ ALL-NATURAL INGREDIENTS: Our activated charcoal toothpaste is free of GMO, fluoride, triclosan, SLS, gluten, peroxide, parabens, sulfates or artificial preservatives, giving parents peace of mind about their kid's wellness.
  • ✅ CLEAN TEETH & FRESH BREATH: With regular use, our coconut activated charcoal toothpaste safely whitens and polishes your kid's teeth, while maintaining dental cleanness and neutralizing bad breath. It is less abrasive than many national brands and ideal for kids with sensitive teeth.
  • ✅ CRUELTY FREE & MADE IN USA: Our activated charcoal toothpaste is an ethical and reliable choice for parents concerned about their kid's dental wellbeing, as it is carefuly made in America using natural ingredients and never tested on animals. Give your kid the brightest smile!
  • ✅ LOW ABRASION: You don't need to worry about enamel erosion. Independently tested by the American Dental Association, our charcoal toothpaste has a Relative Dentin Abrasion of only 91.36 – less than many leading national brands with a RDA between 100-200.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
CharcoalHouse 6.44 Yes Yes Yes

Charcoal House Activated Charcoal Teeth Whitening Toothpaste for Kids delivers a gentle, non-toxic way to brighten young smiles without the harsh chemicals found in standard brands. I was particularly impressed by its low abrasion rating. At just 91.36 RDA, it is significantly safer for developing enamel than many mainstream alternatives that often range much higher. The natural cherry flavor makes the two-minute brushing routine much more enjoyable for children, and the coconut-based activated charcoal effectively targets stains and plaque while keeping breath fresh. Because it is fluoride-free and avoids SLS, parabens, and artificial preservatives, it offers a clean, vegan option that parents can actually trust. It feels like a thoughtful, ethical choice for families prioritizing wellness and enamel protection.

What We Like
Low abrasion formula
Natural cherry flavor
Coconut activated charcoal
Fluoride free
Vegan and cruelty free

BITE Toothpaste Bits with Nano Hydroxyapatite - Eco and Travel-Friendly Whitening Toothpaste Tablets (Mint) 124.0 Count

Bite Mint Nano Hydroxyapatite Toothpaste Bits

BITE 1.50 X 1.50 X 2.60 Inches

PM Score for BITE (PM Score)

9.2 PM Score
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  • TRAVEL-FRIENDLY: Bite Toothpaste Bits are a plastic-free and travel-friendly way to brush your teeth. Perfectly portioned for easy travel and mess-free brushing.
  • PLASTIC-FREE: Contains two (2) recyclable glass bottles of 62 Toothpaste Bits (124 bits total). A 2-month supply for twice-daily brushing.
  • REMINERALIZES: These Bits are made with Nano-Hydroxyapatite, a non-toxic alternative to fluoride that helps remineralize enamel and reduce sensitivity.
  • CLEAN INGREDIENTS: Formulated with clean, effective ingredients and without harsh chemicals, preservatives, artificial flavors, or sulfates.
  • CRUELTY-FREE: 100% vegan, cruelty-free, and palm oil-free. None of our products or ingredients are tested on animals.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Bite - Because It's The Earth 7.18 Yes Yes Yes

Traditional tubes of toothpaste are surprisingly bulky and wasteful when you consider how much plastic they contribute to landfills. Switching to Bite Toothpaste Bits completely changes the morning ritual by replacing messy pastes with these tiny, minty morsels. I was impressed by how the Nano-Hydroxyapatite works as a non-toxic alternative to fluoride, actively helping to remineralize enamel and soothe sensitivity without any harsh chemicals or sulfates. The two recyclable glass bottles make it incredibly easy to toss a supply into a carry-on for travel without worrying about liquid limits or leaks. It feels much more intentional to use a product that is 100% vegan, cruelty-free, and entirely plastic-free while still getting a thorough, refreshing clean.

What We Like
Nano-Hydroxyapatite enamel support
Plastic-free glass packaging
Travel-friendly tablets
Non-toxic clean ingredients
Vegan and cruelty-free

GloBoid Charcoal Toothpaste Tablets with Fluoride, Zero Waste Toothpaste Bits, Eco Friendly Toothpaste Tabs, Plastic Free Toothpaste Bites - 1 Month S...

GloBoid Charcoal Fluoride Toothpaste Tablets

GLOBOID DG-TW098

PM Score for GLOBOID (PM Score)

9.1 PM Score
Buy on Amazon
  • The future of oral care! - No Plastic, No Waste, No SLS, No GMO, No Nonsense - Just 100% Eco Friendly, Natural, Vegan, Cruelty Free, Recyclable, Super Effective, Mega Minty Mouth Toothpaste (exactly the same as traditional it just comes in a glass jar, not plastic tube!)
  • Super easy to use! - Pop a tablet in your mouth, chew for 15 seconds and feel the fresh foam fulminate your entire mouth. Brush as normal (dentists recommend 2 minutes), spit and rinse. Repeat twice daily for the best possible results.
  • All the ingredients for the healthiest teeth! - We follow the advice from the overwhelming majority of dentists and have included a healthy 1450ppm Fluoride per tablet. Full ingredients list in the description.
  • Cleanest and freshest mouth feel ever! - Our tablets are infused with natural mint flavour which give you the dentist clean feel after every use. Great for the home and perfect for travelling, you can take your GloBoid toothpaste tablets where ever you go.
  • 100% Money Back Guarantee! At GloBoid our #1 priority is your happiness. If you're not happy, neither are we. We stand by our product 100%, so if you're not satisfied we will do whatever it takes to change this. Whether it be refund, new product or both, we will make it our mission to give you only the best experience - no questions asked.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
United Global Enterprise 7.28 Yes Yes Yes

Packing a carry-on for a weekend getaway used to mean dealing with messy, leaking plastic tubes, but these GloBoid tablets change the entire travel ritual. You simply pop one of the 62 minty bits into your mouth, chew for about fifteen seconds until it transforms into a rich foam, and then brush as you normally would. I was particularly impressed that they don't sacrifice efficacy for sustainability. They include 1450ppm of fluoride, which aligns with standard dentist recommendations for healthy teeth. The natural mint provides a serious deep-clean feeling without any of the SLS or GMO additives found in traditional pastes. Since they arrive in a recyclable glass jar, it feels like a genuine win for both your oral hygiene and the planet.

What We Like
1450ppm fluoride content
Zero waste glass jar
Natural mint flavor
Travel friendly bits
Vegan and cruelty free
Buying Guide

A Guide to Selecting the Best Cruelty-Free Charcoal Toothpaste

A Guide to Selecting the Best Cruelty-Free Charcoal Toothpaste

Understanding the Role of Activated Charcoal

Before diving into ethical certifications, it is essential to understand what activated charcoal actually does for your teeth. Unlike traditional whitening agents that rely heavily on hydrogen peroxide to bleach the tooth structure, charcoal works primarily through adsorption. The porous surface of the charcoal particles acts like a magnet, pulling surface stains from coffee, tea, and red wine into its structure to be rinsed away. When looking for a high-quality option, ensure the charcoal is finely milled. Coarse particles can be overly abrasive and may lead to micro-scratches on your enamel over time. A premium cruelty-free option should balance effective stain removal with a gentle texture.

Prioritizing Ethical and Cruelty-Free Certifications

The term 'cruelty-free' can be used loosely in the beauty and personal care industry, so you must look for specific, third-party validations. The gold standard is finding products that carry the Leaping Bunny certification or the PETA Beauty Without Bunnies logo. These certifications ensure that neither the final product nor its individual ingredients were tested on animals at any stage of development. Furthermore, pay attention to whether the brand is 'vegan.' While all vegan products are cruelty-free, not all cruelty-free products are vegan. Some may use animal-derived ingredients like glycerin (which can be animal-based) or certain whitening additives. If your goal is a completely plant-based routine, look specifically for the vegan label alongside the cruelty-free seal.

Abrasivity and Enamel Safety

One of the biggest risks with charcoal-based oral care is the Relative Dentin Abrasivity (RDA) level. Because charcoal is a physical abrasive, using a formula that is too harsh can wear down your protective enamel, leading to sensitivity and yellowing (as the yellowish dentin underneath becomes exposed). When shopping, look for brands that explicitly mention being 'low abrasion' or 'enamel-safe.' A well-formulated charcoal toothpaste should be used as a supplemental treatment—perhaps two to three times a week—rather than a replacement for your daily fluoride or hydroxyapatite toothpaste. If you have sensitive teeth, seek out formulations that include soothing agents like aloe vera or coconut oil to mitigate irritation.

Ingredient Synergy and Oral Health

A truly effective charcoal toothpaste does more than just clean. It supports the overall microbiome of your mouth. Look for complementary ingredients that enhance the charcoal's benefits. For example, xylitol is a natural sweetener that actually helps prevent cavities by inhibiting the growth of harmful bacteria. Essential oils like peppermint or spearmint provide a natural, refreshing breath without the need for synthetic, animal-tested fragrances. Additionally, consider whether you want a fluoride-free option. Many cruelty-free brands lean toward natural formulations, but if you are prone to cavities, you may want to ensure your charcoal paste is paired with a fluoride-containing product in your broader routine to maintain structural tooth integrity.

Decision Logic: The Final Checklist

To make your final selection, follow this logic: First, confirm the cruelty-free certification to satisfy your ethical requirements. Second, check the ingredient list for 'fine-milled' charcoal to protect your enamel. Third, determine if you require a vegan formula or if standard cruelty-free is sufficient. Finally, evaluate the flavor profile and additional benefits like xylitol or natural oils. By following these steps, you can secure a product that delivers a radiant, stain-free smile without compromising your values.

Ready to choose?

Jump back to our ranked picks or compare the shortlist side by side.

Frequently Asked Questions

Quick answers about Cruelty Free Charcoal Toothpaste before you buy.

Charcoal acts as a mild abrasive that helps lift surface stains from coffee, tea, and food. While it can brighten your smile, it does not change the natural color of your dentin and should not be used as a substitute for professional whitening treatments.

Most experts recommend using charcoal toothpaste only a few times a week. Because charcoal is abrasive, daily use on sensitive enamel can lead to tooth wear or increased sensitivity over time.

Cruelty-free means the toothpaste and its individual ingredients were not tested on animals at any stage of the development process. Look for official certifications to ensure the brand adheres to these ethical standards.

It is generally not recommended to swap your fluoride toothpaste entirely for charcoal. Fluoride is essential for strengthening enamel and preventing cavities, so many users prefer to rotate between a charcoal formula and a fluoride-based one.

If you have receding gums or thin enamel, the abrasive nature of charcoal can cause discomfort. If you experience sensitivity, reduce the frequency of use or switch to a non-abrasive whitening formula.

This is usually due to the high concentration of activated carbon. High-quality formulas are designed to rinse clean easily, but a temporary dark tint may occur if the paste isn't thoroughly brushed away.

Not all cruelty-free toothpastes are vegan. While they aren't tested on animals, some may still contain ingredients like glycerin derived from animal fats. Always check the ingredient list if you require a strictly plant-based product.
Rankings & Insights

Our Cruelty Free Charcoal Toothpaste Rankings

67 Products Compared
8.2 Avg PM Score
10 Brands Ranked

Top 10 Cruelty Free Charcoal Toothpaste Brands on Amazon

Share of top-ranked products by brand, from our rankings.

  1. 01 Himalaya 11 (28.9%)
  2. 02 Colgate 5 (13.2%)
  3. 03 Hello 5 (13.2%)
  4. 04 Doctor Ginger's 3 (7.9%)
  5. 05 Dr. Bronner's 3 (7.9%)
  6. 06 Jason 3 (7.9%)
  7. 07 Bite 2 (5.3%)
  8. 08 Burt's Bees 2 (5.3%)
  9. 09 Cali White 2 (5.3%)
  10. 10 Charcoal House 2 (5.3%)

How We Selected These Products

We compared Cruelty Free Charcoal Toothpaste products using product details and customer ratings to identify the best options in the health & household products..

From that comparison we shortlisted the top 30 Cruelty Free Charcoal Toothpaste for this page..

We aim to help you find the right toothpaste products for your needs and save you time when choosing which Cruelty Free Charcoal Toothpaste to buy.

Side by Side

Comparison Table

Compare the top 30 picks at a glance — select a column to sort.

# Product Brand PM Score Where to Buy
1 Colgate Whitening Toothpaste for Sensitive Teeth Colgate 9.9 Buy on Amazon
2 Colgate Optic White Advanced Hydrogen Peroxide Toothpaste Colgate 9.9 Buy on Amazon
3 Tom's of Maine Fluoride-Free Whitening Toothpaste Tom's of Maine 9.9 Buy on Amazon
4 hello Watermelon Flavor Fluoride Free Kids Toothpaste hello 9.9 Buy on Amazon
5 JASON Sea Fresh Strengthening Fluoride-Free Toothpaste JASON 9.9 Buy on Amazon
6 hello Activated Charcoal Teeth Whitening Toothpaste hello 9.9 Buy on Amazon
7 hello Antiplaque Whitening Toothpaste with Tea Tree Oil hello 9.9 Buy on Amazon
8 Lumineux Enamel Safe Teeth Whitening Toothpaste Two Pack Lumineux 9.8 Buy on Amazon
9 Cali White Activated Charcoal Whitening Toothpaste Cali White 9.8 Buy on Amazon
10 Burt's Bees Purely White Zen Peppermint Toothpaste Burt's Bees 9.8 Buy on Amazon
11 Himalaya Botanique Simply Spearmint Complete Care Toothpaste Himalaya 9.8 Buy on Amazon
12 Colgate Max Fresh Whitening Toothpaste with Breath Strips Colgate 9.8 Buy on Amazon
13 Davids Natural Whitening Peppermint Toothpaste Davids 9.7 Buy on Amazon
14 Himalaya Charcoal and Black Seed Oil Whitening Toothpaste Himalaya 9.7 Buy on Amazon
15 Davids Nano Hydroxyapatite Sensitive Whitening Toothpaste Davids 9.7 Buy on Amazon
16 Schmidt's Wondermint Activated Charcoal Toothpaste Schmidt's 9.7 Buy on Amazon
17 Dr. Bronner’s All-One Peppermint Toothpaste Dr. Bronner's 9.6 Buy on Amazon
18 JASON Simply Coconut Strengthening Toothpaste JASON 9.6 Buy on Amazon
19 MOON Stain Removal Whitening Toothpaste Two Pack MOON 9.6 Buy on Amazon
20 Colgate Total Plaque Pro Release Whitening Toothpaste Colgate 9.6 Buy on Amazon
21 Twin Lotus Coconut Charcoal Teeth Whitening Toothpaste TWIN LOTUS 9.6 Buy on Amazon
22 Dr. Ginger Coconut Oil and White Charcoal Toothpaste Doctor Ginger's 9.5 Buy on Amazon
23 HI by Hismile Mango Sorbet Flavoured Toothpaste HISMILE 9.5 Buy on Amazon
24 Perioe Himalayan Pink Salt Charcoal Clean Mint Toothpaste perioe 9.4 Buy on Amazon
25 Red Seal Baking Soda Herbal Toothpaste RED SEAL LIVE YOUR BEST LIFE 9.4 Buy on Amazon
26 Bite Mint Charcoal Toothpaste Bits with Nano Hydroxyapatite Bite 9.2 Buy on Amazon
27 Nelson Naturals Activated Charcoal Peppermint Toothpaste Nelson Naturals 9.2 Buy on Amazon
28 Charcoal House Activated Charcoal Kids Teeth Whitening Toothpaste Charcoal House 9.2 Buy on Amazon
29 Bite Mint Nano Hydroxyapatite Toothpaste Bits Bite 9.2 Buy on Amazon
30 GloBoid Charcoal Fluoride Toothpaste Tablets GloBoid 9.1 Buy on Amazon