Best Pravana Hair Color in 2026

Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine

Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black

L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème

Mermaid vibes for days! Aquamarine is one of our most pigmented blues with aquamarine/teal undertones. It'll turn out most vividly on pre-lightened hair, but will still work to give a deep teal tint to darker shades of unbleached hair.

#AFProTip: To cover a more brassy-toned blonde, try mixing Aquamarine with a little bit of Purple AF to get a perfect cobalt or a deep indigo!

Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.

Hair Lightening System: This advanced hair lightening system provides crystal clear platinum blonde hair results for weeks; Lighten your hair up to 8 levels; Ideal for dark brown hair to light brown hair

Brass Neutralizing Conditioner: This kit includes Anti-Brass conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color

Lighten and Condition: Custom-blended by master colorists, this kit provides up to 8 levels of lift; Achieve our purest platinum without compromising on condition

It is easy to use, with no developer required

It gives hair artists everything they need to concoct, mix and create endless color palettes

Suitable for all hair types

CREME HAIR COLOR WITH SILK & KERATIN PROTEIN

AGE beautiful permanent hair color dyes are proven to fight all 5 signs of aging hair. Our signature fortifying formulas feature Biotin for fuller, thicker and healthier looking hair. Turn back the clock on aging and achieve salon worthy results at home.

AGE beautiful is the first professional anti-aging hair color dye with Biotin, Melanin, Keratin Peptide & Silk Protein to replenish hair with the essential components that are lost with aging. A gentle formulation that comes in a wide array of shades.

1) THINNING - Instantly fuller, thicker looking hair. 2) WIRY GRAY - Dramatically softer, more manageable. 3) TURNING GRAY - 100% gray coverage up to 8 weeks. 4) DRYNESS - Significantly more conditioned hair. 5) DULLNESS - Visibly more radiant and shiny.

BETTER INGREDIENTS, Better Color, Better You!

FREE FROM Ammonia, Parabens, Artificial Fragrance, Resorcinol, Heavy Metals, Sodium Lauryl Sulfate and Sodium Laureth Sulfate.

ENRICHED WITH PLANT INGREDIENTS like Oleic Acid, derived from olives, and Meadowfoam Seed Oil to nourish and moisturize your hair for added softness and shine.

HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hair—it has been shown to actually improve the condition of your hair according to an independent clinical study.

KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free.

LONG-LASTING 100% GRAY COVERAGE: Dimensional gray coverage that delivers natural-looking, multi-dimensional results —never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades.

Color enhancers contain oat protein to condition hair

Kakadu plum extract for antioxidants that promote elasticity

Color enhancers are formulated with pravana's exclusive reunite mending technology