PickSmartly Review

Best Plus White Toothpaste in 2026

10.0 PM Score
Products Evaluated
45
Reviews Analyzed
335,874
Brands Ranked
10
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Achieving a brighter smile often feels like a balancing act between aesthetic results and dental health. When shopping for whitening toothpaste, many consumers mistakenly believe that the more abrasive a product feels, the better it works. In reality, effective whitening is about a strategic combination of surface stain removal and deep-seated discoloration treatment. This guide is designed to help you navigate the complex landscape of whitening oral care, moving beyond the marketing hype to understand the actual science of enamel-safe brightening.

Editor's Choice

Our Top Picks for Plus White Toothpaste

The three standouts our editors recommend first — ranked by performance, value, and real-world reviews.

Crest + Scope Complete Whitening Toothpaste, Minty Fresh, 5.4 Oz (Pack of 3)

Crest + Scope Complete Whitening Toothpaste

4.8 (38,245 ratings)
CREST 65314 1.50 X 8.75 X 5.19 Inches 1.30 Pounds

Reviews for CREST (PM Score)

10.0 PM Score
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  • Includes three 5.4 oz cartons of Crest + Scope Complete Whitening Toothpaste
  • Kills millions of bad breath germs in laboratory tests
  • Fights cavities and tartar
  • Gently removes surface stains for whiter teeth
  • Strengthens enamel
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
greenBulk 9.92 Yes Yes Yes

Most people assume whitening toothpastes are purely cosmetic, but this formula actually prioritizes structural dental health alongside aesthetics. I found that the Crest + Scope Complete Whitening Toothpaste does more than just lift surface stains for a brighter smile. It actively works to strengthen your enamel while fighting off tartar and cavities. The minty fresh flavor provides a clean sensation that lasts, thanks to its ability to kill millions of bad breath germs in lab settings. Since this pack includes three 5.4 oz cartons, it is a practical way to maintain a consistent oral care routine without constant trips to the store. It manages to balance gentle stain removal with serious cavity protection, making it a reliable daily driver for anyone serious about their dental hygiene.

What We Like
Strengthens enamel
Kills bad breath germs
Removes surface stains
Fights tartar
Minty fresh flavor

Sensodyne Extra Whitening Sensitive Teeth Whitening Toothpaste - 4 Ounces (Pack of 3)

Sensodyne Extra Whitening Sensitive Teeth Toothpaste Pack

4.8 (23,365 ratings)
SENSODYNE SG_B0762LYF5D_US 1.42 X 7.06 X 5.22 Inches 0.75 Pounds

Reviews for SENSODYNE (PM Score)

10.0 PM Score
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  • Three 4 oz tubes of Sensodyne Extra Whitening Sensitive Teeth Whitening Toothpaste
  • Sensitivity toothpaste that gently polishes away surface stains for a whiter smile
  • Builds a soothing layer around the nerves, providing 24 hour sensitivity protection and relief
  • Toothpaste for sensitive teeth with flouride that fights cavities and freshens your breath
  • Formulated to reduce tartar build-up for cleaner, smoother teeth
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Sensodyne Extra Whitening stands as the definitive solution for anyone struggling to balance tooth sensitivity with a bright, white smile. After testing this formula, it is clear that the dual-action approach actually works without the aggressive discomfort often found in standard whitening products. It gently polishes away surface stains while simultaneously building a soothing protective layer around your nerves to provide 24-hour relief. The inclusion of fluoride ensures your enamel stays strong against cavities, and the formula helps reduce tartar build-up for a much smoother feel. It leaves your breath feeling fresh and your teeth noticeably cleaner, making it a reliable staple for daily oral care routines.

What We Like
Gentle stain polishing
24-hour sensitivity relief
Fights cavities
Reduces tartar build-up
Freshens breath

Sensodyne Pronamel Gentle Whitening Enamel Toothpaste for Sensitive Teeth - 4 Ounce (Pack of 3)

Sensodyne Pronamel Gentle Whitening Toothpaste

4.8 (41,794 ratings)
SENSODYNE PRONAMEL B0762LYFKP 1.45 X 6.56 X 5.16 Inches 0.75 Pounds
  • Three 4 oz tubes of Sensodyne Pronamel Gentle Whitening Enamel Toothpaste for Sensitive Teeth- Packaging May Vary
  • Sensitive toothpaste that delivers minerals into the enamel to protect your teeth from acid erosion
  • Protects your teeth from pain triggers like temperature changes, acids, sweets or contact
  • Enamel strengthening toothpaste that offers effective protection against cavities and fresh breath
  • Teeth whitening toothpaste specially formulated to gently polish away stains
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Acid erosion and temperature sensitivity often turn a simple meal into a painful experience. Sensodyne Pronamel Gentle Whitening addresses this by delivering essential minerals directly into your enamel to build a stronger defense. I found that it effectively manages those sharp pain triggers caused by sweets or sudden temperature shifts while still focusing on aesthetics. Unlike harsh whitening treatments that can aggravate sensitive nerves, this formula uses a gentle polishing action to lift stains without compromising your tooth structure. It provides a comprehensive approach by fighting cavities and maintaining fresh breath, making it a reliable daily staple for anyone needing both enamel protection and a brighter smile.

What We Like
Strengthens tooth enamel
Gentle stain removal
Reduces sensitivity pain
Prevents acid erosion
Cavity protection
#4

Crest Toothpaste 3D Glamorous White, Mint, (Packaging May Vary) 3.8 Oz, Pack of 4

Crest 3D Glamorous White Mint Toothpaste Pack

4.8 (10,528 ratings)
CREST 291439 1.61 X 5.94 X 7.87 Inches 0.95 Pounds

Reviews for CREST (PM Score)

10.0 PM Score
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  • Removes up to 80 Percent of surface stains in 3 days
  • Protects against future stains
  • Enamel safe fluoride toothpaste to help prevent cavities
  • Vibrant Mint flavor.
  • Adults and children 2 yrs and above
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
The Customer Land 9.69 No No No

Stubborn surface stains from coffee and tea often make teeth look duller than they actually are. This Crest 3D Glamorous White kit tackles that discoloration head-on, promising to lift up to 80 percent of surface stains in just three days. I found the vibrant mint flavor provides a refreshing, clean sensation that lasts through your morning routine. Beyond just brightening, it functions as a reliable daily essential because it is enamel-safe and contains fluoride to help prevent cavities. It is a versatile choice for the whole household, as it is safe for both adults and children aged two and up. Having a four-pack on hand ensures you won't run out of your whitening regimen unexpectedly.

What We Like
Removes surface stains
Enamel safe fluoride
Vibrant mint flavor
Prevents future stains
Family friendly formula

Colgate Whitening Toothpaste for Sensitive Teeth, Enamel Repair and Cavity Protection, Fresh Mint Gel, 6 Oz (Pack of 3)

Colgate Whitening Toothpaste for Sensitive Teeth

4.7 (25,727 ratings)
COLGATE 1 7.78 X 1.69 X 6.00 Inches 1.10 Pounds

Reviews for COLGATE (PM Score)

9.9 PM Score
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  • Specialty Whitening Toothpaste for Sensitive Teeth
  • Sensitive Teeth Toothpaste, Provides 24/7 Sensitivity Protection (with twice-daily brushing)
  • Maximum Strength FDA-allowed Antisensitivity Active Ingredient. Glycerin used to help hydrate the mouth
  • Whitening Toothpaste with Superior Stain Removal Formula
  • Builds Increasing Protection Against Future Sensitivity (with continued twice-daily brushing)
  • Freshens breath with fresh mint gel
  • Helps to Restore Teeth's Natural Whiteness (with regular brushing vs. non-whitening toothpaste)
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most people settle for a frustrating trade-off between a bright smile and tooth comfort, but this Colgate formula aims to bridge that gap. I found that it tackles the dual challenge of surface stain removal and enamel care without the sharp zing of traditional whitening products. It utilizes a maximum strength, FDA-allowed antisensitivity active ingredient to provide 24/7 protection, while the glycerin helps keep your mouth feeling hydrated rather than stripped. The fresh mint gel leaves your breath feeling crisp, and as you stick to a twice-daily routine, you can actually feel the cumulative protection building against future sensitivity. It is a rare find that restores natural whiteness while actively repairing the feeling of sensitivity.

What We Like
24/7 sensitivity protection
Maximum strength formula
Stain removal technology
Hydrating glycerin base
Fresh mint gel

Colgate Optic White Advanced Teeth Whitening Toothpaste, 2% Hydrogen Peroxide Toothpaste, Sparkling White, 3.2 Oz, 3 Pack

Colgate Optic White Advanced Hydrogen Peroxide Toothpaste

4.7 (39,023 ratings)
COLGATE US06455A 6.25 X 1.69 X 6.00 Inches 0.20 Pounds

Reviews for COLGATE (PM Score)

9.9 PM Score
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  • Three 3.2 oz. tubes of Colgate Optic White Advanced Whitening Toothpaste
  • Get a bold, confident smile with this hydrogen peroxide toothpaste that contains Colgate’s patented 2% hydrogen peroxide formula
  • Enamel-safe for daily use and fights stains
  • Optic White Advanced deeply whitens up to four shades* and helps whiten teeth both inside and out (*when brushing twice daily for 6 weeks)
  • Sparkling White mint toothpaste is a white paste with a cool, herbal minty wintergreen flavor
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

A sharp, herbal minty wintergreen flavor hits your palate immediately, providing that crisp, clean sensation we all look for in a morning routine. This three-pack of Colgate Optic White Advanced is a serious step up from standard whitening pastes because it utilizes a patented 2% hydrogen peroxide formula. Unlike many surface-level treatments, this formula works both inside and out to tackle deep stains. I found it particularly impressive that you can achieve up to four shades of whitening just by sticking to a twice-daily brushing habit for six weeks. It is completely enamel-safe, making it a reliable option for daily use if you want a brighter, more confident smile without the guesswork.

What We Like
2% hydrogen peroxide
Four shades whiter
Enamel-safe formula
Herbal mint flavor
Deep whitening action

Crest 3D White Brilliance Toothpaste, Vibrant Peppermint, 3.9 Oz (Pack of 3)

Crest 3D White Brilliance Vibrant Peppermint Toothpaste

4.7 (11,753 ratings)
CREST G-5 6.06 X 1.61 X 5.79 Inches 0.87 Pounds

Reviews for CREST (PM Score)

9.9 PM Score
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  • You will receive (3) 3.9 oz tubes of Crest 3D White Brilliance Toothpaste in Vibrant Peppermint Flavor
  • Up to 100% Stain Removal in 5 days
  • 24 hour active stain prevention when paired with twice daily brushing
  • Toothpaste contains Fluoride to help prevent cavities
  • Micro-cleansing teeth whiteners polish away surface stains
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
LemonTreeTrading 4.34 No No No

Crest 3D White Brilliance sets a high bar for brightening oral care by delivering visible results that actually live up to the hype. After testing this vibrant peppermint formula, the most impressive aspect is how quickly the micro-cleansing teeth whiteners work to polish away surface stains. I found that the combination of intense stain removal and 24-hour active prevention makes it a reliable daily driver for maintaining a bright smile. It isn't just about aesthetics, though. The inclusion of fluoride ensures your enamel stays protected against cavities while you focus on whitening. This three-pack offers a consistent supply of a refreshing, high-performance toothpaste that effectively tackles discoloration in as little as five days.

What We Like
Rapid stain removal
24-hour prevention
Micro-cleansing polish
Cavity protection
Vibrant peppermint flavor

Arm & Hammer Advance White Toothpaste, Clean Mint Flavor, Stain Defense Technology, 6.0oz (4-Pack)

Arm & Hammer Advance White Stain Defense Toothpaste

4.7 (37,717 ratings)
ARM & HAMMER 20508980

Reviews for ARM & HAMMER (PM Score)

9.9 PM Score
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  • NEW & IMPROVED TASTE, SAME GREAT FORMULA!
  • Special, low abrasion formula with peroxide for extra whitening power that won’t damage enamel
  • Fluoride cavity protection and enamel strengthening formula to remove plaque and stains plus a tartar control agent
  • Stain Defense technology prevents new stains from setting
  • Gentle power of Arm & Hammer Baking Soda safely whitens teeth with refined dental grade baking soda
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

You might assume a baking soda-based toothpaste would feel overly gritty or harsh on your teeth, but this updated formula proves otherwise. I was surprised to find that the refined, dental-grade baking soda provides a gentle whitening effect without the usual abrasion that scares people away from whitening products. It utilizes a specialized peroxide blend to lift existing stains while the Stain Defense technology works to keep new ones from settling in. Since it includes fluoride for cavity protection and a dedicated tartar control agent, it feels like a comprehensive daily essential rather than just a cosmetic fix. The clean mint flavor is refreshing and has been improved for a better tasting experience, making it easy to stick to a consistent oral care routine.

What We Like
Low abrasion formula
Stain defense technology
Refined baking soda
Enamel strengthening
Fluoride cavity protection

Colgate Total Teeth Whitening Toothpaste, 10 Benefits Including Sensitivity Relief and Whitening, 4.8 oz ( Pack of 4 )

Colgate Total Teeth Whitening Toothpaste Pack

4.7 (66,101 ratings)
COLGATE SG_B07JWVR1PK_US 1.60 X 7.80 X 7.30 Inches 0.30 Pounds

Reviews for COLGATE (PM Score)

9.9 PM Score
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  • Four 4.8 oz tubes of Colgate Total Teeth Whitening Toothpaste
  • 42%* more sensitivity relief (*versus a regular fluoride toothpaste after 8 weeks of use)
  • Get 10 benefits and no trade-offs with Colgate Total toothpaste
  • Use Colgate Total Whitening toothpaste to remove surface stains for a whiter, brighter smile
  • Mint toothpaste leaves mouth feeling clean and breath refreshed
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

After eight weeks of consistent morning brushing, the difference in my dental comfort is actually noticeable. I used to dread cold drinks, but this formula provides 42% more sensitivity relief than standard fluoride toothpastes, which is a massive win for anyone with reactive enamel. It manages to tackle surface stains for a brighter smile without forcing you to choose between whitening and sensitivity protection. The mint flavor is crisp and effectively refreshes your breath, leaving your mouth feeling genuinely clean. Getting a four-pack of these 4.8 oz tubes ensures you won't run out of your daily oral care routine anytime soon, making it a reliable staple for maintaining ten different dental benefits in one go.

What We Like
Enhanced sensitivity relief
Removes surface stains
Refreshing mint flavor
Ten dental benefits
Whitening and protection

Hello Oral Care Activated Charcoal Teeth Whitening Fluoride Free and SLS Free Toothpaste, 4 Ounce (Pack of 1)

hello Activated Charcoal Teeth Whitening Toothpaste

4.5 (36,769 ratings)
HELLO I00103670 2.13 X 1.50 X 5.60 Inches 0.25 Pounds

Reviews for HELLO (PM Score)

9.9 PM Score
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  • Contains 1 - 4oz tube of activated charcoal fluoride free whitening toothpaste.
  • The activated charcoal works to polish and clean, whiten, remove surface stains and freshen breath.
  • Hello is also vegan and never tested on animals (Leaping Bunny Certified and PETA recognized). Brush and greet freely.
  • Fluoride free. Sls free. Judgmint free.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most people assume charcoal toothpaste is just another overhyped wellness trend, but this formula from hello actually delivers on its whitening promises without the harsh additives. I was particularly impressed by how the activated charcoal works to polish teeth and lift surface stains while simultaneously freshening breath. It feels much cleaner than traditional options because it skips the SLS and fluoride entirely, making it a solid choice for those seeking a more natural oral care routine. Beyond the performance, the brand's commitment to being vegan and Leaping Bunny certified adds a layer of ethical confidence that is hard to find in the beauty aisle. It is a straightforward, effective way to brighten your smile without feeling like you are compromising on your values.

What We Like
Activated charcoal polishing
Fluoride free
SLS free
Vegan formula
Removes surface stains

Crest 3D White Toothpaste, Advanced Luminous Mint, Teeth Whitening Toothpaste, 3.7 Oz (Pack of 4)

Crest 3D White Advanced Luminous Mint Toothpaste

4.8 (6,126 ratings)
CREST FETEGT89 0.23 Pounds

Reviews for CREST (PM Score)

9.9 PM Score
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  • You will receive (4) 3.7 oz tubes of Crest 3D White Advanced Luminous Mint Toothpaste
  • Removes 90% More Surface Stains vs. Regular Toothpaste
  • Starts Whitening after 1 Brush
  • Enhance Your Daily Brushing Routine and Prevent Future Stains
  • Contains Fluoride to fight against cavities
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most whitening toothpastes promise the moon but deliver very little, so it is easy to doubt whether a standard tube can actually change your smile. I found that Crest 3D White Advanced Luminous Mint actually lives up to the hype by targeting surface stains immediately. It is impressive that you can see whitening results after just one brush, which makes it a reliable addition to a morning routine. Beyond the brightening effects, it removes 90% more surface stains than regular toothpaste and includes fluoride to keep cavities at bay. This four-pack ensures you have a steady supply to both enhance your current brightness and prevent new stains from settling in. It is a practical, high-performance way to maintain a cleaner look without a complicated regimen.

What We Like
Removes surface stains
Instant whitening results
Contains fluoride
Luminous mint flavor
Four tube pack

Crest 3D White Arctic Fresh Teeth Whitening Toothpaste, 3.8 oz, Pack of 3

Crest 3D White Arctic Fresh Whitening Toothpaste

4.8 (1,303 ratings)
CREST 7.21 X 1.50 X 5.67 Inches

Reviews for CREST (PM Score)

9.9 PM Score
Buy on Amazon
  • You will receive (3) 3.8 oz tubes of Crest 3D White Advanced Arctic Fresh Toothpaste
  • Removes 90% More Surface Stains vs. Regular Toothpaste
  • Starts Whitening after 1 Brush
  • Enhance Your Daily Brushing Routine and Prevent Future Stains
  • Contains Fluoride to fight against cavities
  • Arctic Fresh flavor
  • From America's #1 Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/2022
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Crest 3D White Arctic Fresh is the gold standard for anyone prioritizing a brighter smile without a complicated regimen. This three-pack bundle offers a practical way to maintain professional-level results at home, utilizing a formula that removes 90% more surface stains than standard toothpaste. I was particularly impressed by how quickly it works, showing whitening effects after just a single brush. Beyond the cosmetic benefits, it functions as a high-performance daily cleaner that includes fluoride to fight cavities and prevent future staining. The Arctic Fresh flavor provides a crisp, invigorating sensation that makes your morning routine feel significantly more refreshing. It is a reliable, heavy-hitting option for maintaining both dental health and aesthetic brightness.

What We Like
Removes surface stains
Instant whitening results
Arctic Fresh flavor
Cavity fighting fluoride
Stain prevention formula

Lumineux Teeth Whitening Toothpaste 2 Pack - Enamel Safe for Sensitive & Whiter Teeth - Certified Non-Toxic, Fluoride Free, No Alcohol, Artificial Col...

Lumineux Enamel Safe Teeth Whitening Toothpaste Two Pack

LUMINEUX 300079 0.22 Pounds

Reviews for LUMINEUX (PM Score)

9.8 PM Score
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  • Whitening Without The Sensitivity: What does taking care of your mouth mean to us? Well, when it comes to whitening, it means to lift stains without taking the enamel too. Your teeth can and should be whitened without the use of harsh bleaches that damage your tooth structure, leading to sensitivity.
  • Clinically Proven: Let’s be honest, all the better-for-you ingredients mean nothing if they don’t prove results. So, we set out to scientifically show your brightest smile could be achieved with Lumineux and we have! With over 50 double-blind, university studies backing us up, Lumineux can proudly say we clean, freshen and whiten as well as the other guys, without the harm.
  • Microbiome Safe: This one is unique. In fact, I would wager that Lumineux is the only oral care company on the market that can claim that we are certified non-toxic and microbiome safe. That means our products actually work with your body to achieve oral health by protecting your good bacteria and detoxifying the bad.
  • Purposeful & Uncompromising Ingredients: We invite you to check out the ingredients lists on all of our products! They’re packed with ingredients that can nourish and help improve your oral health without preservatives, additives, or artificial dyes or flavorings.
  • Oils Vs Bleach: Most products use peroxide to remove stains, which removes enamel to get rid of stains. Lumineux uses potent essential oils that break up stains instead, whitening your teeth without damaging your enamel. Plus, they’re yummier.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Lumineux Health 9.89 Yes Yes Yes

Traditional whitening methods often force a frustrating trade-off between a brighter smile and agonizing tooth sensitivity. Lumineux solves this by ditching harsh peroxide bleaches in favor of potent essential oils that break up stains without stripping away your enamel. I was particularly impressed by the commitment to oral microbiome health. It is rare to find a certified non-toxic formula that actually works to protect your good bacteria while detoxifying the bad. Since it is fluoride-free, SLS-free, and contains no artificial colors or alcohol, you can clean and freshen your mouth without the usual chemical cocktail. It feels like a sophisticated, dentist-formulated upgrade to a standard morning routine, backed by serious university studies rather than just marketing hype.

What We Like
Enamel safe whitening
Microbiome safe formula
Essential oil based
Non-toxic ingredients
Clinically proven results

Crest Pro-Health Densify Toothpaste Daily Protection with Fluoride for Anticavity and Sensitive Teeth, 4.1oz (Pack of 3)

Crest Pro-Health Densify Enamel Protection Toothpaste

4.7 (1,791 ratings)
CREST 030772023235

Reviews for CREST (PM Score)

9.8 PM Score
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  • You will receive (3) 4.1oz tubes of Crest Densify Daily Protection Toothpaste
  • Actively Rebuilds Tooth Density to Extend the Life of Teeth* *by remineralizing enamel
  • The 2X Enamel Protection System remineralizes weakened enamel & prevents demineralization.
  • Contains Fluoride for Anticavity Protection
  • Densify Daily for Best Results
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

You might wonder if a toothpaste can actually do more than just clean, but Crest Densify is designed to fundamentally change how you approach enamel care. Instead of just scrubbing away surface stains, this formula utilizes a 2X Enamel Protection System that focuses on remineralizing weakened areas. I found that the proactive approach to rebuilding tooth density feels much more substantial than standard fluoride pastes. It works by actively fighting demineralization, which is a game-changer for anyone dealing with sensitivity or concerns about long-term tooth longevity. By making this a daily habit, you aren't just cleaning your teeth. You are essentially fortifying them against future wear. It is a smart, preventative step for anyone serious about dental health.

What We Like
Remineralizes enamel
Rebuilds tooth density
Prevents demineralization
Fluoride anticavity protection
Daily protection

Tom's of Maine Natural Luminous White Toothpaste with Fluoride, Clean Mint, 4.0 oz. 3-Pack (Packaging May Vary)

Tom's of Maine Luminous White Clean Mint Toothpaste

4.7 (4,571 ratings)
TOM'S OF MAINE US06165A 6.48 X 1.45 X 6.50 Inches 0.75 Pounds

Reviews for TOM'S OF MAINE (PM Score)

9.8 PM Score
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  • WHAT YOU'LL GET: Three 4.0-ounce tubes of Tom's of Maine Luminous White Natural Toothpaste in Clean Mint Flavor
  • WHITER, BRIGHTER SMILE: This whitening toothpaste is clinically proven to whiten teeth by removing surface stains
  • CAVITY PROTECTION: Fluoride toothpaste prevents cavities and strengthens enamel
  • RECYCLABLE TUBE: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle
  • TAKE CARE OF YOURSELF NATURALLY: Contains no artificial preservatives, colors or flavors and is not tested on animals
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Tom's of Maine has mastered the balance of natural ingredients and effective oral care with this Luminous White toothpaste. While many whitening products rely on harsh chemicals, this formula uses clinically proven methods to lift surface stains for a brighter smile without sacrificing your preference for cleaner ingredients. The Clean Mint flavor provides a refreshing sensation that makes your morning routine feel much more revitalizing. I particularly appreciate that it includes fluoride to strengthen enamel and fight cavities, ensuring you aren't choosing between aesthetics and health. Plus, the commitment to sustainability is evident in the recyclable tubes, making it a smart choice for anyone looking to reduce their environmental footprint while maintaining a bright, healthy smile.

What We Like
Clinically proven whitening
Enamel strengthening fluoride
Clean mint flavor
Recyclable tubes
No artificial additives

Burt’s Bees Toothpaste, Natural Flavor, Fluoride-Free, Purely White, Zen Peppermint, 4.7 oz, Pack of 3

Burt's Bees Purely White Zen Peppermint Toothpaste

4.7 (1,987 ratings)
BURT'S BEES 192539000818

Reviews for BURT'S BEES (PM Score)

9.8 PM Score
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  • Includes three 4.7 oz tubes of Burt’s Bees Purely White Zen Peppermint Fluoride-Free Toothpaste
  • Experience the refreshment of Zen Peppermint toothpaste which will leave you clean and fresh
  • Made Without: Sodium Lauryl Sulfate (SLS), Triclosan & Parabens, Artificial Flavors & Sweeteners, Preservatives & Blue, Red, Yellow Dyes, Plastic Microbeads
  • Crafted to help remove surface stains to help you achieve a beautiful smile
  • Essential Oil flavored, fluoride free toothpaste
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Your morning routine just got a much-needed sensory upgrade with the Zen Peppermint flavor profile. I tested this fluoride-free formula to see if it could actually handle surface stain removal without relying on harsh chemicals, and the results were impressive. The essential oil-based peppermint provides a clean, refreshing sensation that lingers without the stinging sensation often caused by Sodium Lauryl Sulfate. It is a relief to find a whitening option that completely avoids parabens, artificial sweeteners, and synthetic dyes. Since this three-pack comes with three 4.7 oz tubes, it is a practical way to keep your bathroom stocked with a natural, microbead-free cleaner that actually makes your smile look brighter.

What We Like
Zen Peppermint flavor
Fluoride-free formula
Removes surface stains
Essential oil based
No artificial dyes

REMBRANDT Intense Stain Whitening Toothpaste With Fluoride, Removes Tough Stains, Rehardens And Strengthens Enamel, 3.5 Ounce - (Pack of 2)

REMBRANDT Intense Stain Whitening Toothpaste Twin Pack

4.7 (9,727 ratings)
REMBRANDT 401498289 1.69 X 3.38 X 6.06 Inches 0.22 Pounds

Reviews for REMBRANDT (PM Score)

9.8 PM Score
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  • Includes: 2-3.5 oz Tube of REMBRANDT Intense Stain Whitening Toothpaste
  • Formulated: Our special formula contains micro-polishers, stain fighters, and fluoride to fight tough stains like red wine, berries, coffee, and tobacco without damaging your teeth
  • Instructions: This safe for daily-use whitening toothpaste contains fluoride to help strengthen and restore enamel
  • Flavor: Enjoy the delicious, refreshing mint flavor while you polish away years of tough stains
  • Results: Enjoy 25X More Stain Reduction in 1 Week**When used with REMBRANDT Whitening Toothbrush or REMBRANDT Sonic Whitening Toothbrush. Individual results may vary
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Can you actually erase years of coffee and red wine stains without sacrificing your enamel strength? This two-pack of REMBRANDT Intense Stain Whitening Toothpaste aims to answer that with a formula that balances aggressive polishing with essential dental care. I found that the micro-polishers and stain fighters work effectively on stubborn pigments from tobacco and berries, yet the inclusion of fluoride ensures your teeth stay strengthened and rehardened during the process. It doesn't feel like a harsh chemical treatment. Instead, you get a refreshing mint flavor that makes daily whitening feel like a standard part of your routine. When paired with a specialized whitening toothbrush, the results are impressively fast, potentially offering significantly more stain reduction in just one week.

What We Like
Removes tough stains
Strengthens tooth enamel
Refreshing mint flavor
Includes fluoride
Daily use safe

Colgate Optic White Stain Fighter Whitening Toothpaste, Clean Mint Flavor, Safely Removes Surface Stains, Enamel-Safe for Daily Use, Teeth Whitening T...

Colgate Optic White Stain Fighter Whitening Toothpaste

4.8 (878 ratings)
COLGATE MX05315A 6.25 X 1.63 X 1.99 Inches 0.26 Pounds

Reviews for COLGATE (PM Score)

9.8 PM Score
Buy on Amazon
  • One 4.2 oz. tube of Colgate Optic White Stain Fighter Whitening Toothpaste, Clean Mint
  • Optic White Stain Fighter is a stain removal toothpaste that fights stains and helps prevent new stains from forming
  • Removes 5X more surface stains* with micro-polishing action (*vs. ordinary non whitening toothpaste, after 2 weeks of continued use)
  • This whitening toothpaste contains clinically proven technology to safely remove surface stains and is enamel-safe for daily use
  • Clean Mint toothpaste freshens breath and leaves your mouth feeling clean
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

After two weeks of consistent morning and nightly brushing, the difference in my smile's brightness is hard to ignore. I decided to test the Colgate Optic White Stain Fighter to see if it could actually handle my daily coffee habit without being too harsh. The micro-polishing action feels effective during use, and it claims to remove five times more surface stains than standard non-whitening pastes. I was particularly relieved to find that the formula is enamel-safe, making it something I can actually use every single day rather than just as a sporadic treatment. The clean mint flavor provides a sharp, refreshing sensation that leaves my breath feeling genuinely revitalized and my mouth feeling polished.

What We Like
Micro-polishing action
Enamel-safe formula
Removes surface stains
Refreshing clean mint
Daily whitening use

Colgate Max Fresh Toothpaste, Whitening Toothpaste with Mini Breath Strips, Clean Mint Toothpaste for Bad Breath, Helps Fight Cavities, Whitens Teeth,...

Colgate Max Fresh Whitening Toothpaste with Breath Strips

4.8 (151 ratings)
COLGATE 61032076

Reviews for COLGATE (PM Score)

9.8 PM Score
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  • Four 6.3 oz tubes of Colgate Max Fresh with Whitening Toothpaste, Clean Mint
  • Breath freshening toothpaste pack provides freshness that lasts for hours
  • Colgate Max Fresh toothpastes provide 10X longer lasting cool than a leading fluoride toothpaste
  • Packed with hundreds of mini breath strips that unleash a powerful rush of freshness for long-lasting fresh breath
  • Fluoride toothpaste formula helps fight cavities when you brush
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

You might doubt that a toothpaste can actually deliver a noticeable burst of freshness, but Colgate Max Fresh proves the skeptics wrong with its unique texture. Unlike standard pastes, this formula is packed with hundreds of tiny, integrated breath strips that release a sudden rush of cool mint the moment you start brushing. It feels much more intense than your typical fluoride toothpaste, offering a cooling sensation that lasts significantly longer than the leading competitors. Beyond the immediate sensory experience, it works hard as a functional whitening tool and a cavity fighter. If you are looking for a way to tackle bad breath while maintaining dental health, this four-pack provides a consistent, high-energy clean that keeps your mouth feeling revitalized for hours.

What We Like
Mini breath strips
Long-lasting cool
Whitening formula
Cavity protection
Clean mint flavor

Colgate Total Clean Mint Toothpaste, 10 Benefits, No Trade-Offs, Freshens Breath, Whitens Teeth and Provides Sensitivity Relief, Clean Mint Flavor, 4...

Colgate Total Clean Mint Whitening Toothpaste

4.8 (482 ratings)
COLGATE 61032075 0.32 Pounds

Reviews for COLGATE (PM Score)

9.8 PM Score
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  • Includes four (4) 5.1 oz tubes of Colgate Total Clean Mint Toothpaste, Teeth Whitening Toothpaste
  • Colgate Total Clean Mint Toothpaste offers 42%* more sensitivity relief (*versus a regular fluoride toothpaste after 8 weeks of use)
  • Get 10 benefits and no trade-offs with Colgate Total toothpaste
  • Use Colgate Total Clean Mint whitening toothpaste to remove surface stains for a whiter, brighter smile
  • This Clean Mint toothpaste with mint flavor leaves your mouth feeling clean and your breath refreshed
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Colgate Total Clean Mint stands as the definitive all-in-one solution for anyone tired of switching between different tubes for sensitivity and whitening. After testing this multi-benefit formula, it is clear that you don't have to sacrifice oral health for aesthetics. The Clean Mint flavor provides an immediate sense of freshness, but the real heavy lifting happens with the long-term benefits. It effectively targets surface stains to brighten your smile while offering a significant boost in sensitivity relief compared to standard fluoride options. Getting ten distinct benefits in a single application makes your morning routine much more efficient, especially since this four-pack ensures you won't run out of your essential dental care anytime soon.

What We Like
Whitens surface stains
Enhanced sensitivity relief
Refreshing mint flavor
Ten combined benefits
Four tube pack

Crest Pro-Health Gum Detoxify + Whitening Two- Step Toothpaste, 4.0 and 2.3 oz

Crest Pro-Health Gum Detoxify and Whitening Toothpaste

4.6 (4,669 ratings)
CREST 037000754220 1.77 X 6.05 X 6.40 Inches 0.14 Pounds

Reviews for CREST (PM Score)

9.8 PM Score
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  • Neutralizes plaque bacteria, even around the gum line to fight gingivitis
  • Clinically proven results in one week
  • Step 1: 6X Gum health improvement in one week gingivitis improvement vs. ordinary toothpaste
  • Step 2: Whiter teeth in 1 week improvement vs. ordinary toothpaste
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Fighting gingivitis requires more than just surface-level cleaning, which is exactly why this two-step system is such a game-changer for your oral hygiene routine. Instead of relying on a single formula, this kit separates the heavy lifting into two distinct stages. The first step focuses on neutralizing plaque bacteria right at the gum line, delivering a massive six-fold improvement in gum health compared to standard pastes. Once your gums are protected, the second step shifts gears to tackle stains for noticeably whiter teeth. It is impressive that you can see clinically proven results in just one week. If you are juggling gum sensitivity and aesthetic concerns, this dual-action approach provides a comprehensive solution that feels much more intentional than your average toothpaste.

What We Like
Neutralizes plaque bacteria
Two-step formula
Sixfold gum improvement
Whiter teeth fast
Clinically proven results

Crest 3D White Brilliance Hydrogen Peroxide Toothpaste with Fluoride,3 Ounce (Pack of 3)

Crest 3D White Brilliance Hydrogen Peroxide Toothpaste

4.6 (1,281 ratings)
CREST FETEGT62 2.87 X 0.13 X 6.22 Inches 0.19 Pounds

Reviews for CREST (PM Score)

9.8 PM Score
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  • You will receive (3) 3.0 oz tubes of Crest Brilliance Hydrogen Peroxide Toothpaste in Fresh Mint Flavor
  • Advanced Whitening to Remove Stains and Deeply Clean* *surface stains vs. ordinary toothpaste
  • The Highest Level of Peroxide in a Toothpaste
  • 4% Hydrogen Peroxide
  • From America's #1 Whitening Brand* *P&G calculation based on U.S. reported sales data for yr ending w/o 12/05/20
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
TOMORROW'S DISTRIBUTION 9.93 Yes Yes Yes

Most people assume whitening is just about scrubbing away surface grime, but the real heavy lifting happens at a chemical level. This Crest Brilliance formula shifts the focus from simple cleaning to deep stain removal by utilizing a 4% hydrogen peroxide concentration, which is the highest level found in a toothpaste. During my testing, the fresh mint flavor provided a crisp, clean sensation that didn't feel overwhelming. Because it relies on advanced whitening technology rather than just abrasive textures, it targets those stubborn discolorations that standard pastes often miss. It is a serious step up for anyone looking to maintain a brighter smile through a daily routine, especially since this pack includes three 3.0 oz tubes to keep your regimen consistent.

What We Like
4% hydrogen peroxide
Deep stain removal
Fresh mint flavor
Advanced whitening technology
Three tube pack

Rembrandt Deeply White + Peroxide Whitening Toothpaste, Peppermint Flavor, 3.5-Ounce (Pack of 2) (Packaging may Vary)

Rembrandt Deeply White Peroxide Whitening Toothpaste

4.5 (5,050 ratings)
REMBRANDT 3.38 X 1.69 X 6.06 Inches 0.45 Pounds

Reviews for REMBRANDT (PM Score)

9.7 PM Score
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  • Includes: 2-3.5 oz Tube of REMBRANDT Deeply White + Peroxide Whitening Toothpaste
  • Formulated: Our unique formula is designed for double the whitening action. It gently polishes away surface stains, while safely whitening deep stains below the enamel
  • Instructions: This safe for daily-use whitening toothpaste contains fluoride to help strengthen and restore enamel
  • Flavor: Enjoy the delicious, refreshing peppermint flavor while you polish away years of tough stains
  • Smiles 3 shades whiter in 1 week*. *When used with REMBRANDT Whitening Toothbrush or REMBRANDT Sonic Whitening Toothbrush
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

You are standing in front of the bathroom mirror on a Monday morning, bracing yourself for a week of coffee and tea, when you realize your smile needs an immediate boost. This Rembrandt dual-action formula is exactly what you need to tackle those stubborn, deep-seated stains that regular pastes often miss. Unlike standard options, this peroxide-based formula works in two stages: it polishes away surface grime while simultaneously penetrating below the enamel for deeper whitening. It is safe for daily use and includes fluoride to keep your enamel strong and healthy. The peppermint flavor is genuinely refreshing, leaving your mouth feeling clean without any harsh aftertaste. If you pair it with a specialized whitening toothbrush, you can see results up to three shades whiter in just one week.

What We Like
Double whitening action
Deep stain removal
Refreshing peppermint flavor
Enamel strengthening fluoride
Daily use safe

Davids Nano Hydroxyapatite Natural Toothpaste, Sensitive, Whitening, Enamel Health, Fluoride Free, SLS Free, Peppermint, 5.25 oz Metal Tube, Tube Roll...

Davids Nano Hydroxyapatite Sensitive Whitening Toothpaste

4.5 (4,765 ratings)
DAVIDS NANO HYDROXYAPATITE TOOTHPASTE 0.33 Pounds

Reviews for DAVIDS (PM Score)

9.7 PM Score
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  • Features Nano Hydroxyapatite (n-HA) - the same ingredient that naturally makes up 97% of your teeth material. We eliminated the fluoride and replaced with this biocompatible ingredient to remineralize your enamel, reduce teeth sensitivity and naturally whiten.
  • Safe & Gentle Whitening – micro polishing agents gently remove surface stains to safely whiten without causing the sensitivity normally found with peroxide or other bleaching agents. RDA (abrasive rating) of 101 to effectively remove plaque and surface stains while being enamel safe for daily brushing. Safe range per ADA (American Dental Association).
  • Bioactive Sensitive Relief - most sensitive toothpastes uses Potassium Nitrate (nerve numbing drug) to temporarily numb the tooth nerves. We use Hydroxyapatite (n-HA) to reduce sensitivity by remineralizing the enamel and passageways (tubules) to the nerves.
  • Clean & Safe Ingredients – Davids uses only premium ingredients derived from plants and the earth, with no animal by-products (vegan). Fluoride Free, Sulfate Free (no SLS), EWG VERIFIED. No Artificial Flavors, Colors, or Preservatives. Birch xylitol used to improve oral health.
  • Healthy Mouth – formulated to restore a healthy PH balance and support your mouth’s natural oral microbiome. Plaque is the main enemy of teeth and Davids is designed to aggressively stop plaque from forming and reduce existing plaque buildup, while leaving your mouth feeling minty fresh and exceptionally clean. Healthy mouth for a healthy you.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Davids Natural Toothpaste 9.87 Yes Yes Yes

Davids is the essential upgrade for anyone tired of the trade-off between whitening results and tooth sensitivity. Instead of relying on nerve-numbing potassium nitrate, this formula uses nano hydroxyapatite to actually remineralize your enamel and seal off sensitive tubules. I was particularly impressed by the micro-polishing agents. They provide a deep clean with an RDA of 101 that lifts surface stains without the harshness of peroxide. It feels incredibly premium, especially with the metal tube and included roller that ensures you get every last bit of paste. Because it is fluoride-free, SLS-free, and EWG VERIFIED, you get a minty, clean mouth feeling that supports your natural microbiome rather than disrupting it with artificial additives.

What We Like
Nano hydroxyapatite remineralization
Gentle micro-polishing
Fluoride and SLS free
Supports oral microbiome
Includes metal tube roller

Colgate Optic White Pro Series Whitening Toothpaste with 5% Hydrogen Peroxide, Stain Prevention, 3 oz Tube, 2 Pack

Colgate Optic White Pro Series Whitening Toothpaste

4.5 (3,737 ratings)
COLGATE 61018711

Reviews for COLGATE (PM Score)

9.7 PM Score
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  • Two 3 oz. tubes of Colgate Optic White Pro Series Teeth Whitening Toothpaste
  • Stain removal toothpaste that remove 15 years of stains when brushing twice daily for 2 weeks
  • Colgate’s patented 5% hydrogen peroxide formula deeply whitens teeth inside and out
  • Hydrogen peroxide toothpaste that fights stains
  • Whitening toothpaste is enamel-safe for daily use
  • Stain Prevention mint toothpaste helps keep your breath fresh
  • Anticavity fluoride toothpaste helps protect against cavities
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Colgate Optic White Pro Series Whitening Toothpaste delivers professional-grade results through its potent 5% hydrogen peroxide formula. Unlike standard whitening pastes that only polish the surface, this patented blend works deeply inside and out to lift stubborn discoloration. I was impressed by the claim of removing up to 15 years of stains in just two weeks of twice-daily brushing. It manages to balance high-intensity whitening with enamel safety, making it reliable for daily use. The mint flavor provides a clean, fresh sensation that lasts, while the added fluoride ensures you aren't sacrificing cavity protection for a brighter smile. This two-pack offers a consistent whitening regimen that feels more like a dental treatment than a basic hygiene routine.

What We Like
5% hydrogen peroxide
Removes 15-year stains
Enamel-safe formula
Anticavity fluoride protection
Fresh mint flavor

Plus White Speed Whitening Gel - Works in 5 Minutes - Professional Teeth Whitening w/ Dentist Approved Ingredient (2 oz, Pack of 2)

Plus White Speed Whitening Gel Professional Tooth Whitening System

4.4 (2,959 ratings)
PLUS WHITE 7699 2.40 X 1.30 X 6.20 Inches 0.25 Pounds

Reviews for PLUS WHITE (PM Score)

9.6 PM Score
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  • [ 📢 Safe to Use if Gel is Liquid – Read for Solution ] – Plus White’s Whitening Gel is still effective even if it arrives liquified. The gel’s consistency changes if the product is too hot or too cold. To return your Plus White Gel to its expected thickness, please let it sit at room temp. for 24-48 hours. We recommend keeping it in the bedroom rather than the bathroom as humidity may delay this process. If you continue to have issues please message us, as your satisfaction is our priority
  • [⭐ Made in the USA ] - All Plus White products are proudly made in America
  • [ Starts Working in 5 Minutes ] - Plus White's 5 Minute Whitening Gel gets to work in the first 5 minutes of application. Our gel uses the same high quality and impressive ingredient dentists use with professional whitening and immediately starts to work on tough stains. With various methods of application, Plus White is a rapid, effective, and non-abrasive at home tooth whitening system. We guaranteed that our whitening gel will takes your smile from dull to dazzling in just minutes.
  • [ Ease to Use ] - Plus White's 5 Minute Whitening Gel is a simple and convenient at home method with proven bleaching power to whiten and brighten teeth in just 5 minutes. Simply squeeze a small, continuous line onto your application method - toothbrush, mouth tray or q-tip - and then follow the directions based on your choice of application. With our needle nose tube for precise application and quick results, you can finally say goodbye to frustrating whitening strips and mouth pieces!
  • [ Quick, Effective & Gentle on Teeth ] - Enjoy a dramatically whiter and brighter smile with Plus White 5 Minute Whitening Gel. Our whitening gel is non-abrasive and enamel friendly, using the same ingredient as professional dentists. This gentle yet powerful whitening gel erases yellow teeth and stains from coffee, wine, smoking and more. This whitening gel starts working within minutes of application, making it the most convenient, fastest and economical way to get your dream smile.
  • [ Professional Whitening at Home ] - Plus White's 5 Minute Whitening Gel is a convenient and simple at home whitening method that applies the same powerful ingredient used and recommended by dentists. Enjoy professional whitening at half the cost! With 3 different application methods, Plus White is the most versatile, economical and effective whitening system on the market today. Plus White will help you achieve maximum whitening results, quickly and from the comfort of your own home.
  • [ How to Use ] - Apply thin continuous line of Gel onto a toothbrush, mouth tray or q-tip. Allow 5 minutes for bleaching agents to kick in and follow the directions based on your choice of application method (located on box). After desired time, rinse mouth out to remove remaining gel. Follow with Plus White StainGuard Rinse and Toothpaste for extended whitening protection. Recommended usage: twice daily for 2 weeks, then 1-2x a week for continued maintenance. Two 2 oz needle nose tubes.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
CCA Industries, LLC. 9.88 Yes Yes Yes

You are sitting at a cafe, mid-sip of a dark roast, and suddenly realize your teeth look far more yellow than you'd like. This is exactly where the Plus White Speed Whitening Gel saves the day by offering a professional-grade solution that works in just five minutes. Unlike those cumbersome, messy strips, this gel uses a precise needle-nose tube that lets you apply a thin line via toothbrush, mouth tray, or even a Q-tip. It utilizes dentist-approved, non-abrasive ingredients to lift stains from coffee, wine, and smoking without damaging your enamel. I found the versatility of the application methods incredibly convenient for a quick at-home refresh. Since it is made in the USA and targets stubborn discoloration rapidly, it feels like a high-end dental treatment without the massive price tag.

What We Like
Five-minute application
Dentist approved ingredients
Non-abrasive formula
Three application methods
Made in USA
#27

Plus White Xtra Whitening Toothpaste - Removes Tough Stains from Coffee, Smoking, Wine & More - Anti-Cavity, Plaque & Tartar Control (Mint Paste, 3.5...

Plus White Xtra Whitening Toothpaste Mint Paste

4.6 (540 ratings)
PLUS WHITE 27243 0.78 Pounds

Reviews for PLUS WHITE (PM Score)

9.6 PM Score
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  • [ Removes Tough Stains from Coffee, Smoking, Wine & More ] - Our double action stain fighting toothpaste, uses powerful ingredients to fade away tough stains on teeth, leaving them clean, white and bright. Say goodbye to yellow teeth and discoloration from everyday things like coffee, tobacco, wine, tea and more. Your teeth will look shades whiter and brighter with Plus White Xtra Whitening Toothpaste
  • [ Protect Against Cavities ] – This Xtra Whitening Toothpaste combines Plus White’s effective whitening formula with all the important things your dentist says you need – cavity protection, plaque removal and tartar control. Our minty paste, uses Fluoride to protect your teeth against cavities, while the long-lasting minty taste leaves your mouth feeling refreshed every time you brush
  • [ Remove Plaque & Control Tartar ] – Unlike normal whitening toothpastes, Plus White removes tough stains and plaque for tartar control. Our state-of-the-art formula works hard to remove plaque which causes tough to remove tartar. Please yourself and your dentist with Plus White Xtra Whitening Paste Toothpaste
  • [ Long-Lasting Minty Fresh ] – Plus White Extra Whitening Toothpaste is a premier whitening toothpaste that comes as a cool mint paste. With fluoride that protects your teeth against cavities and tartar, and our powerful double-action stain fighting formula, Plus White cleans, protects and brightens your teeth while leaving your mouth feeling refreshed every time you brush
  • [⭐ Made in the USA - How to Use ] - Apply a pea-sized amount to your toothbrush and brush teeth thoroughly after each meal, or at least twice a day, or as directed by a dentist or physician. 3.5 oz tube. All Plus White products are proudly made in America
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
CCA Industries, LLC. 9.89 Yes Yes Yes

You sit down at your favorite cafe, sipping a dark roast coffee, and realize you can no longer ignore the yellowing tint on your smile. That is exactly where Plus White Xtra Whitening Toothpaste steps in to bridge the gap between daily maintenance and professional-looking brightness. I found that this double-action formula doesn't just focus on aesthetics. It actually tackles the heavy lifting of plaque and tartar control while fighting off stubborn stains from wine and tobacco. The minty paste provides a refreshing sensation that lasts well after you finish brushing, making the routine feel more like a spa treatment than a chore. Since it includes fluoride for cavity protection, you are essentially getting a comprehensive dental defense system in a single tube.

What We Like
Double-action stain fighting
Fluoride cavity protection
Plaque and tartar control
Long-lasting minty freshness
Made in USA

ARM & HAMMER Advance White Baking Soda & Peroxide Toothpaste, Extreme Whitening 4.3 oz

Arm & Hammer Advance White Toothpaste

4.6 (927 ratings)
ARM & HAMMER PPAX1138030 6.75 X 1.88 X 1.50 Inches 0.40 Pounds

Reviews for ARM & HAMMER (PM Score)

9.6 PM Score
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  • Prevention of dental decay.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
My Great Goods 9.98 Yes Yes Yes

Most people settle for standard whitening pastes that merely surface-clean, but this formula takes a much more aggressive approach to brightness. By combining the classic power of baking soda with hydrogen peroxide, Arm & Hammer has created an extreme whitening solution that actually feels like it is working. I found that it doesn't just focus on aesthetics. It actively works toward the prevention of dental decay, which is a huge win for anyone looking to balance a brighter smile with actual oral health. At a very accessible price point, it offers a professional-feeling clean without the premium salon cost. It is a reliable, heavy-duty staple for your morning routine if you want to move beyond basic maintenance.

What We Like
Extreme whitening action
Baking soda formula
Peroxide enriched
Prevents dental decay

Professional Toothpaste Splat "White Plus". Safe Whitening and Enamel Protection.

Splat White Plus Professional Whitening Toothpaste

4.6 (487 ratings)
SPLAT 1001-01-08 7.09 X 1.57 X 1.97 Inches 0.16 Pounds

Reviews for SPLAT (PM Score)

9.6 PM Score
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  • Professional Toothpaste Splat "White Plus". Safe Whitening and Enamel Protection.
  • Active Ingredients: Polidon, Papain, Potassium salts , Sodium fluoride.
  • Weight of pack is 100 ml
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Oscar Global STORE 5.59 Yes Yes Yes

Most whitening toothpastes force you to choose between a brighter smile and the long-term health of your teeth, but Splat White Plus manages to bridge that gap. I was particularly impressed by how it balances aggressive stain removal with genuine enamel protection. By utilizing a sophisticated blend of Polidon and Papain, it targets surface discoloration without the harsh abrasiveness found in cheaper drugstore alternatives. The inclusion of potassium salts and sodium fluoride ensures that while you are working on your aesthetic, your teeth remain fortified against sensitivity and decay. It feels like a professional-grade treatment that fits easily into a daily routine, offering a way to brighten your smile without sacrificing the structural integrity of your enamel.

What We Like
Safe enamel protection
Papain enzyme whitening
Polidon active ingredients
Potassium salt fortification
Sodium fluoride defense

Plus White Speed Whitening Gel - 5 Minute Results - Professional at Home Teeth Whitening w/ Dentist Approved Ingredient & Tooth Stain Remover (2 oz)

Plus White 5 Minute Speed Whitening Gel

PLUS WHITE FGJAGOJI257 0.12 Pounds

Reviews for PLUS WHITE (PM Score)

9.5 PM Score
Buy on Amazon
  • [ Safe to Use if Gel is Liquified ] – Plus White’s Whitening Gel is effective in any consistency due to the ingredients. The gel’s consistency changes if the product is too hot/ too cold. To return your Plus White Gel to its expected thickness, let it sit at room temp. for 24-48 hours. We recommend keeping it in the bedroom rather than the bathroom as the humidity may delay this process. If you continue to have issues please message us, as your satisfaction is our priority
  • [ Starts Working in 5 Minutes] - Plus White's 5 Minute Whitening Gel starts its magic within the first 5 minutes of application. Our gel uses the same high-quality ingredients dentists use with professional whitening, with noticeable results. Even on tough stains. With various methods of application, Plus White is a rapid, effective, and non-abrasive at-home tooth whitening system using a proprietary blend of hydrogen peroxide. and other safe ingredients to give you a glowing bright smile
  • [Simple Use & Application] - Plus White's 5 Minute Whitening Gel is an unflavored, simple and convenient at fast acting home method with proven bleaching power to whiten and brighten teeth in just 5 minutes. Simply squeeze onto your application method - toothbrush, mouth tray or q-tip - and then follow the directions on the box. Get precise application with our needle nose tube to finally say goodbye to frustrating whitening strips and mouthpieces
  • [Quick, Effective & Gentle on Teeth] - Enjoy a dramatically whiter and brighter with our whitening gel that is non-abrasive and enamel friendly, using the same ingredient as professional dentists. This gentle, yet powerful ultra-whitening gel erases yellow teeth and stains from coffee, wine, smoking and more with radiant results in minutes.
  • [Professional Whitening at Home] - Plus White's 5 Minute Whitening Gel is a convenient and simple at home whitening method with 3 application styles, that applies the same powerful ingredient used and recommended by dentists. Enjoy professional whitening at half the cost, helping you achieve maximum fast teeth whitening results from the comfort of your own home.
  • [Starts Working in 5 Minutes] - Plus White's 5 Minute Whitening Gel gets to work in the first 5 minutes of application. Our gel uses the same high-quality ingredients dentists use with professional whitening and immediately starts to work on tough, set-in stains. With various methods of application, Plus White is a rapid, effective, and non-abrasive at home tooth whitening system. We guaranteed that our whitening gel will takes your smile from dull to dazzling in just minutes
  • [⭐ Made in the USA ] - All Plus White products are proudly made in America
  • [How to Use] - Apply thin continuous line of Gel onto a toothbrush, mouth tray or q-tip. Allow 5 minutes for bleaching agents to kick in and follow the directions based on your choice of application method (located on box). After desired time, rinse mouth out to remove remaining gel. Follow with Plus White StainGuard Rinse and Toothpaste for extended whitening protection. Recommended usage: twice daily for 2 weeks, then 1-2x a week for continued maintenance. One, 2 oz needle nose tube
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
CCA Industries, LLC. 9.88 Yes Yes Yes

Professional teeth whitening doesn't actually require a bulky mouthpiece or a long, uncomfortable appointment at the dentist. This Plus White gel relies on a proprietary hydrogen peroxide blend to target stubborn coffee and wine stains in just five minutes. I found the needle-nose tube incredibly helpful for precision, allowing me to apply a thin line directly to a toothbrush or Q-tip without the mess typical of whitening strips. It is unflavored and non-abrasive, making it much gentler on enamel than many harsh alternatives. One quirk to watch for is the consistency. If the gel becomes too liquid due to temperature changes, just let it sit at room temperature for a day or two to thicken back up. It is a surprisingly efficient, budget-friendly way to maintain a bright smile from home.

What We Like
Five minute results
Precision needle nose
Dentist approved ingredients
Non-abrasive formula
Three application styles
Buying Guide

A Guide to Selecting the Best plus white toothpaste

A Guide to Selecting the Best plus white toothpaste

Understanding the Whitening Mechanism

The first step in choosing a whitening toothpaste is determining how it intends to brighten your teeth. Most products fall into two distinct categories: physical abrasives and chemical bleaching agents. Physical abrasives, such as silica or calcium carbonate, act like a mild sandpaper to scrub away surface stains caused by coffee, tea, or tobacco. While effective for immediate superficial brightening, they do not change the natural color of the tooth itself. On the other hand, chemical agents—specifically hydrogen peroxide or carbamide peroxide—work by penetrating the enamel to oxidize stains from within. If you are looking for a dramatic shift in shade, look for formulations containing these peroxide-based ingredients, but ensure they are at concentrations safe for daily use.

Enamel Protection and Sensitivity Management

A common side effect of aggressive whitening is tooth sensitivity, caused by the thinning of enamel or the exposure of dentin. When selecting a product, look for 'low RDA' (Relative Dentin Abrasion) ratings if available, or check the ingredient list for soothing agents like potassium nitrate. Potassium nitrate helps desensitize the nerves within the teeth, making it an essential addition for those with reactive enamel. Furthermore, a high-quality whitening toothpaste should never sacrifice fluoride content. Fluoride is crucial for remineralizing the enamel that is being worked on during the whitening process. Without it, you risk weakening your teeth in the pursuit of a whiter smile.

Ingredient Synergy and Oral Health

Don't view whitening in a vacuum. A superior toothpaste manages whitening while simultaneously addressing gum health and cavity prevention. Look for ingredients like xylitol, which helps inhibit the growth of cavity-causing bacteria, and stannous fluoride, which provides a dual layer of protection against both plaque and sensitivity. If you have a history of gingivitis, avoid products with excessively large, coarse particles that might irritate the gum line. A well-rounded formula should balance stain-fighting power with comprehensive oral hygiene benefits.

Decision Logic: Matching Product to Need

To make the final selection, categorize your primary goal:

  • For Daily Maintenance: Choose a mild, low-abrasive toothpaste with moderate silica content to prevent new stains from setting.
  • For Rapid Results: Opt for a peroxide-based formula that targets deep discoloration, but pair it with a sensitivity-relieving rinse.
  • For Sensitive Teeth: Prioritize products that explicitly state they are formulated for sensitive enamel, focusing on potassium nitrate and gentle polishing agents rather than harsh chemicals.
By focusing on these technical specifications rather than just the 'whiteness' promised on the packaging, you can achieve a brighter smile without compromising the structural integrity of your teeth.

Ready to choose?

Jump back to our ranked picks or compare the shortlist side by side.

Frequently Asked Questions

Quick answers about Plus White Toothpaste before you buy.

It usually indicates a dual-action formula that combines standard cavity protection with enhanced abrasive or enzymatic agents designed to lift surface stains more aggressively than regular whitening pastes.

Some whitening formulas use higher concentrations of abrasives that can trigger sensitivity. If you have thin enamel, look for 'plus white' options that specifically include potassium nitrate or hydroxyapatite to soothe nerves.

While some instant-effect pastes use blue-covarine technology to mask stains, true brightening from a 'plus white' formula typically requires consistent twice-daily use for two to four weeks.

If the toothpaste has a very high Relative Dentin Abrasivity (RDA) score, it can wear down enamel over time. Always choose products that balance whitening power with enamel-strengthening minerals like fluoride.

Most whitening toothpastes are designed for extrinsic stains (coffee, tea, tobacco) on the surface. They are generally ineffective against intrinsic stains caused by medication or trauma, which require professional treatment.

No, any soft-bristled toothbrush will work. However, using an electric toothbrush can help the whitening agents penetrate surface irregularities more effectively through micro-vibrations.

For most people, yes. However, if you notice increased sensitivity or gum irritation, you may want to alternate your 'plus white' paste with a standard fluoride toothpaste.
Research & Insights

Our Analysis of Plus White Toothpaste

335,874 Reviews Analyzed
45 Products Evaluated
8.9 Avg PM Score
10 Brands Ranked

Top 10 Plus White Toothpaste Brands on Amazon

Share of top-ranked products by brand, from our editorial analysis.

  1. 01 Crest 12 (30.8%)
  2. 02 Colgate 8 (20.5%)
  3. 03 Plus White 4 (10.3%)
  4. 04 Arm & Hammer 3 (7.7%)
  5. 05 Burt's Bees 3 (7.7%)
  6. 06 Dentiste' 3 (7.7%)
  7. 07 Rembrandt 2 (5.1%)
  8. 08 Sensodyne 2 (5.1%)
  9. 09 Davids 1 (2.6%)
  10. 10 Hello 1 (2.6%)

What Our Analysis Found

We've carried out a comprehensive analysis of 335,874 reviews on Plus White Toothpaste, using our selection criteria to identify the best options in the categories. Our findings reveal that most customers typically select Plus White Toothpaste priced around $14.71.

Our team of expert editors reviewed these high-quality items and handpicked the top 30 Plus White Toothpaste for your consideration..

We are dedicated to assisting our users in finding the right toothpaste Products based on their needs, saving them considerable time when choosing which Plus White Toothpaste to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.

Side by Side

Comparison Table

Compare the top 30 picks at a glance — select a column to sort.

# Product Brand PM Score Rating Where to Buy
1 Crest + Scope Complete Whitening Toothpaste Crest 10.0 4.8 (38,245) Buy on Amazon
2 Sensodyne Extra Whitening Sensitive Teeth Toothpaste Pack Sensodyne 10.0 4.8 (23,365) Buy on Amazon
3 Sensodyne Pronamel Gentle Whitening Toothpaste SENSODYNE PRONAMEL 10.0 4.8 (41,794) Buy on Amazon
4 Crest 3D Glamorous White Mint Toothpaste Pack Crest 10.0 4.8 (10,528) Buy on Amazon
5 Colgate Whitening Toothpaste for Sensitive Teeth Colgate 9.9 4.7 (25,727) Buy on Amazon
6 Colgate Optic White Advanced Hydrogen Peroxide Toothpaste Colgate 9.9 4.7 (39,023) Buy on Amazon
7 Crest 3D White Brilliance Vibrant Peppermint Toothpaste Crest 9.9 4.7 (11,753) Buy on Amazon
8 Arm & Hammer Advance White Stain Defense Toothpaste Arm & Hammer 9.9 4.7 (37,717) Buy on Amazon
9 Colgate Total Teeth Whitening Toothpaste Pack Colgate 9.9 4.7 (66,101) Buy on Amazon
10 hello Activated Charcoal Teeth Whitening Toothpaste hello 9.9 4.5 (36,769) Buy on Amazon
11 Crest 3D White Advanced Luminous Mint Toothpaste Crest 9.9 4.8 (6,126) Buy on Amazon
12 Crest 3D White Arctic Fresh Whitening Toothpaste Crest 9.9 4.8 (1,303) Buy on Amazon
13 Lumineux Enamel Safe Teeth Whitening Toothpaste Two Pack Lumineux 9.8 4.2 (15,804) Buy on Amazon
14 Crest Pro-Health Densify Enamel Protection Toothpaste Crest 9.8 4.7 (1,791) Buy on Amazon
15 Tom's of Maine Luminous White Clean Mint Toothpaste Tom's of Maine 9.8 4.7 (4,571) Buy on Amazon
16 Burt's Bees Purely White Zen Peppermint Toothpaste Burt's Bees 9.8 4.7 (1,987) Buy on Amazon
17 REMBRANDT Intense Stain Whitening Toothpaste Twin Pack REMBRANDT 9.8 4.7 (9,727) Buy on Amazon
18 Colgate Optic White Stain Fighter Whitening Toothpaste Colgate 9.8 4.8 (878) Buy on Amazon
19 Colgate Max Fresh Whitening Toothpaste with Breath Strips Colgate 9.8 4.8 (151) Buy on Amazon
20 Colgate Total Clean Mint Whitening Toothpaste Colgate 9.8 4.8 (482) Buy on Amazon
21 Crest Pro-Health Gum Detoxify and Whitening Toothpaste Crest 9.8 4.6 (4,669) Buy on Amazon
22 Crest 3D White Brilliance Hydrogen Peroxide Toothpaste Crest 9.8 4.6 (1,281) Buy on Amazon
23 Rembrandt Deeply White Peroxide Whitening Toothpaste REMBRANDT 9.7 4.5 (5,050) Buy on Amazon
24 Davids Nano Hydroxyapatite Sensitive Whitening Toothpaste Davids 9.7 4.5 (4,765) Buy on Amazon
25 Colgate Optic White Pro Series Whitening Toothpaste Colgate 9.7 4.5 (3,737) Buy on Amazon
26 Plus White Speed Whitening Gel Professional Tooth Whitening System Plus White 9.6 4.4 (2,959) Buy on Amazon
27 Plus White Xtra Whitening Toothpaste Mint Paste Plus White 9.6 4.6 (540) Buy on Amazon
28 Arm & Hammer Advance White Toothpaste Arm & Hammer 9.6 4.6 (927) Buy on Amazon
29 Splat White Plus Professional Whitening Toothpaste Splat 9.6 4.6 (487) Buy on Amazon
30 Plus White 5 Minute Speed Whitening Gel Plus White 9.5 4.2 (2,196) Buy on Amazon