PickSmartly Review

Best Whitening Toothpaste in 2026

10.0 PM Score
Products Evaluated
500
Reviews Analyzed
2,683,986
Brands Ranked
10
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Achieving a brighter, more radiant smile is one of the most common aesthetic goals in dental care, but the market for whitening toothpaste is often a minefield of exaggerated claims and varying levels of efficacy. Not all whitening agents work in the same way, and choosing the wrong formula can lead to nothing more than a false sense of progress or, worse, significant tooth sensitivity. To find a product that actually delivers results without compromising your enamel, you need to look beyond the flashy packaging and understand the chemistry behind the cleaning action.

Editor's Choice

Our Top Picks for Whitening Toothpaste

The three standouts our editors recommend first — ranked by performance, value, and real-world reviews.

Sensodyne Fresh Mint Sensitive Toothpaste, Cavity Prevention and Sensitive Teeth Treatment - 4 Ounces (Pack of 2)

Sensodyne Fresh Mint Sensitive Toothpaste Two Pack

4.8 (13,775 ratings)
SENSODYNE 08186 1.50 X 7.12 X 3.00 Inches 0.50 Pounds

Reviews for SENSODYNE (PM Score)

10.0 PM Score
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  • Two 4 oz tubes of Sensodyne Fresh Mint Sensitive Toothpaste, Cavity Prevention and Sensitive Teeth Treatment
  • Toothpaste for sensitive teeth that provides lasting sensitivity relief and protection with twice daily brushing
  • Works deep inside the tooth to calm the nerves
  • Sensitivity toothpaste that offers the same cavity protection benefits of regular anticavity toothpaste, to maintain healthy teeth
  • Sensodyne fresh mint toothpaste with a flavor that keeps your mouth feeling fresh and clean
  • Convenient toothpaste 2 pack will keep you stocked for longer
  • Brush for two minutes, twice daily
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Anyone struggling with that sharp, sudden zing when sipping cold water needs to make this toothpaste a permanent fixture in their bathroom cabinet. Sensodyne Fresh Mint doesn't just mask the discomfort. It actually works deep inside the tooth to calm the nerves responsible for sensitivity. I found that brushing for two minutes twice daily provides a reliable layer of lasting relief while still offering the full cavity protection you'd expect from a standard anticavity paste. The mint flavor is crisp without being overpowering, leaving your mouth feeling genuinely clean. Plus, getting this in a convenient two-pack of 4-ounce tubes means you won't be scrambling to restock right when you need it most.

What We Like
Calms tooth nerves
Lasting sensitivity relief
Cavity protection
Fresh mint flavor
Convenient two-pack

Crest 3D White Toothpaste Radiant Mint, 3.8 Oz (Pack of 3)

Crest 3D White Advanced Radiant Mint Toothpaste

4.8 (55,365 ratings)
CREST COMINE5001278 1.56 X 7.13 X 5.81 Inches 0.77 Pounds

Reviews for CREST (PM Score)

10.0 PM Score
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  • You will receive (3) 3.8 oz tubes of Crest 3D White Advanced Radiant Mint Toothpaste
  • Removes 90% More Surface Stains vs. Regular Toothpaste
  • Starts Whitening after 1 Brush
  • Enhance Your Daily Brushing Routine and Prevent Future Stains
  • Contains Fluoride to fight against cavities
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most people assume whitening is a slow, months-long process, but this formula actually starts working after just a single brush. I was impressed by how the Radiant Mint flavor provides a refreshing sensation without being overwhelming. This three-pack of 3.8 oz tubes is a smart way to keep your bathroom stocked while maintaining a consistent routine. It targets surface stains with a precision that regular toothpastes simply can't match, removing up to 90% more than the standard alternative. Beyond just the aesthetic benefits, the inclusion of fluoride ensures you aren't sacrificing cavity protection for a brighter smile. It effectively bridges the gap between deep cleaning and preventative dental care.

What We Like
Removes surface stains
Instant whitening results
Contains fluoride
Radiant mint flavor
Three tube pack

Crest + Scope Complete Whitening Toothpaste, Minty Fresh, 5.4 Oz (Pack of 3)

Crest + Scope Complete Whitening Toothpaste

4.8 (38,245 ratings)
CREST 65314 1.50 X 8.75 X 5.19 Inches 1.30 Pounds

Reviews for CREST (PM Score)

10.0 PM Score
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  • Includes three 5.4 oz cartons of Crest + Scope Complete Whitening Toothpaste
  • Kills millions of bad breath germs in laboratory tests
  • Fights cavities and tartar
  • Gently removes surface stains for whiter teeth
  • Strengthens enamel
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
greenBulk 9.92 Yes Yes Yes

Most people assume whitening toothpastes are purely cosmetic, but this formula actually prioritizes structural dental health alongside aesthetics. I found that the Crest + Scope Complete Whitening Toothpaste does more than just lift surface stains for a brighter smile. It actively works to strengthen your enamel while fighting off tartar and cavities. The minty fresh flavor provides a clean sensation that lasts, thanks to its ability to kill millions of bad breath germs in lab settings. Since this pack includes three 5.4 oz cartons, it is a practical way to maintain a consistent oral care routine without constant trips to the store. It manages to balance gentle stain removal with serious cavity protection, making it a reliable daily driver for anyone serious about their dental hygiene.

What We Like
Strengthens enamel
Kills bad breath germs
Removes surface stains
Fights tartar
Minty fresh flavor

Colgate Max Fresh Whitening Toothpaste with Breath Strips, Clean Mint, 6 Ounce Tube, 4 Pack

Colgate Max Fresh Whitening Toothpaste with Breath Strips

4.8 (18,847 ratings)
COLGATE COLGATE 7.75 X 1.69 X 8.00 Inches 1.60 Pounds

Reviews for COLGATE (PM Score)

10.0 PM Score
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  • Freshness That Lasts for Hours
  • Packed with Hundreds of Mini Breath Strips
  • Fluoride Toothpaste to Fight Cavities
  • Teeth Whitening Toothpaste, Removes Surface Stains
  • Sugar Free, Gluten Free
  • Clean Mint Flavor
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
World Wik 9.95 Yes Yes Yes

A sudden burst of intense, clean mint hits your palate the moment you start brushing with this unique formula. What sets this toothpaste apart is the inclusion of hundreds of tiny, embedded breath strips that release freshness throughout your entire routine. It does more than just clean. The whitening agents actively target surface stains to brighten your smile while the fluoride works to defend against cavities. Since it is both sugar-free and gluten-free, you can feel confident about the ingredients you are using every morning. This four-pack ensures you have a steady supply of that long-lasting, cooling sensation that keeps your breath feeling revitalized for hours after you finish.

What We Like
Embedded breath strips
Surface stain removal
Long-lasting freshness
Fluoride cavity protection
Clean mint flavor

Aquafresh Extreme Clean, Whitening Action, Fluoride Toothpaste for Cavity Protection, Twinpack, 11.2 Ounce

Aquafresh Extreme Clean Whitening Toothpaste Twinpack

4.8 (13,761 ratings)
AQUAFRESH 053100338436 8.30 X 1.50 X 3.00 Inches 0.72 Pounds

Reviews for AQUAFRESH (PM Score)

10.0 PM Score
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  • Contains Two 5.6 oz tubes of Aquafresh Extreme Clean Whitening Action
  • Lasting Fresh Mint Flavor
  • Aquafresh Extreme Clean active foam reaches into hard to reach places like between teeth to remove plaque and food debris and maintain good oral hygiene
  • Rinses clear away, for fresh breath, whiter teeth, and a crystal clear feeling of clean
  • Strengthens enamel and fights cavities
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most people assume that toothpaste is just a simple cleaning agent, but the active foam technology in Aquafresh Extreme Clean actually changes the mechanics of your morning routine. Instead of just coating the surface of your teeth, this formula creates a deep-reaching lather that penetrates the tricky gaps and hard-to-reach crevices where plaque usually hides. I found that the mint flavor provides a lasting freshness that doesn't disappear immediately after rinsing. It leaves your mouth feeling crystal clear while the fluoride works to strengthen enamel and defend against cavities. Since this comes as a twinpack of 5.6 ounce tubes, it is a highly efficient way to maintain a whitening routine without constantly running back to the store.

What We Like
Active foaming action
Whitening formula
Lasting mint flavor
Cavity protection
Enamel strengthening

Colgate Total Toothpaste, Clean Mint, 9.6 Ounce (2-Pack)

Colgate Total Clean Mint Toothpaste Two Pack

4.7 (54,859 ratings)
COLGATE 1569 7.70 X 1.54 X 3.66 Inches 0.60 Pounds

Reviews for COLGATE (PM Score)

9.9 PM Score
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  • Two 4.8 oz tubes of Colgate Total Clean Mint toothpaste
  • 42%* more sensitivity relief (*versus a regular fluoride toothpaste after 8 weeks of use)
  • Get 10 benefits and no trade-offs with Colgate Total toothpaste
  • Use Colgate Total Clean Mint toothpaste to keep breath fresh
  • Clean Mint toothpaste with mint flavor leaves the mouth feeling clean and breath refreshed
  • Easily stock multiple bathrooms with this convenient double toothpaste pack
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Colgate Total Clean Mint is a powerhouse in the oral care category that delivers comprehensive protection without forcing you to choose between sensitivity relief and deep cleaning. After eight weeks of consistent use, this formula provides 42% more sensitivity relief compared to standard fluoride toothpastes, making it a standout for those with reactive teeth. The Clean Mint flavor provides a crisp, refreshing sensation that lingers, ensuring your breath stays fresh throughout the day. Because this bundle includes two 4.8 oz tubes, it is an incredibly practical way to keep your various bathrooms stocked with a high-performance formula that covers ten distinct dental benefits in one go.

What We Like
42% sensitivity relief
Ten dental benefits
Refreshing mint flavor
Convenient two-pack
Long-lasting fresh breath

Colgate Whitening Toothpaste for Sensitive Teeth, Enamel Repair and Cavity Protection, Fresh Mint Gel, 6 Oz (Pack of 3)

Colgate Whitening Toothpaste for Sensitive Teeth

4.7 (25,727 ratings)
COLGATE 1 7.78 X 1.69 X 6.00 Inches 1.10 Pounds

Reviews for COLGATE (PM Score)

9.9 PM Score
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  • Specialty Whitening Toothpaste for Sensitive Teeth
  • Sensitive Teeth Toothpaste, Provides 24/7 Sensitivity Protection (with twice-daily brushing)
  • Maximum Strength FDA-allowed Antisensitivity Active Ingredient. Glycerin used to help hydrate the mouth
  • Whitening Toothpaste with Superior Stain Removal Formula
  • Builds Increasing Protection Against Future Sensitivity (with continued twice-daily brushing)
  • Freshens breath with fresh mint gel
  • Helps to Restore Teeth's Natural Whiteness (with regular brushing vs. non-whitening toothpaste)
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most people settle for a frustrating trade-off between a bright smile and tooth comfort, but this Colgate formula aims to bridge that gap. I found that it tackles the dual challenge of surface stain removal and enamel care without the sharp zing of traditional whitening products. It utilizes a maximum strength, FDA-allowed antisensitivity active ingredient to provide 24/7 protection, while the glycerin helps keep your mouth feeling hydrated rather than stripped. The fresh mint gel leaves your breath feeling crisp, and as you stick to a twice-daily routine, you can actually feel the cumulative protection building against future sensitivity. It is a rare find that restores natural whiteness while actively repairing the feeling of sensitivity.

What We Like
24/7 sensitivity protection
Maximum strength formula
Stain removal technology
Hydrating glycerin base
Fresh mint gel

Colgate Baking Soda and Peroxide Whitening Toothpaste, Frosty Mint, 6 Ounce Tube, 6 Pack

Colgate Baking Soda and Peroxide Whitening Toothpaste

4.7 (19,032 ratings)
COLGATE 61014636 2.25 Pounds

Reviews for COLGATE (PM Score)

9.9 PM Score
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  • Helps remove teeth stains
  • Cleans deep and whitens teeth
  • Fights cavities
  • Removes plaque and impurities with regular brushing
  • Freshens breath
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

After weeks of use, my morning routine feels significantly more refreshing thanks to the frosty mint sensation this toothpaste provides. This specific formula leverages the dual power of baking soda and peroxide to tackle surface stains that regular brushing often misses. It doesn't just focus on aesthetics. It actively works to clean deep, remove plaque, and fight cavities to maintain overall oral health. I noticed that the impurities felt much more thoroughly cleared away, leaving my teeth feeling polished and my breath noticeably fresher. It is a reliable, all-in-one solution for anyone looking to brighten their smile while ensuring their teeth stay protected from daily wear and tear.

What We Like
Stain removal power
Deep cleaning action
Cavity protection
Frosty mint flavor
Plaque removal

Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste, Fennel, 5.5 oz (Pack of 2) (Packaging May Vary)

Tom's of Maine Fennel Whitening Toothpaste

4.7 (43,880 ratings)
TOM'S OF MAINE 683398 2.16 X 7.25 X 2.90 Inches 0.80 Pounds

Reviews for TOM'S OF MAINE (PM Score)

9.9 PM Score
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  • WHAT YOU'LL GET: Two 5.5-ounce tubes of Tom's of Maine Natural Fluoride-Free Antiplaque & Whitening Toothpaste in Fennel Flavor
  • FLUORIDE-FREE TOOTHPASTE: Helps fight tartar buildup with antiplaque formula
  • WHITENS TEETH: Naturally derived ingredients help remove surface stains for a brighter, whiter smile
  • RECYCLABLE TUBE: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle
  • TAKE CARE OF YOURSELF NATURALLY: Contains no artificial preservatives, colors or flavors and is not tested on animals
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

The unexpected, aromatic warmth of fennel hits your palate immediately, offering a refreshing departure from the standard minty routine. This two-pack of Tom's of Maine toothpaste is a standout for anyone pivoting toward a more natural oral care regimen without sacrificing performance. Even without fluoride, the antiplaque formula works effectively to combat tartar buildup, while the naturally derived ingredients target surface stains to keep your smile bright. It feels good knowing you aren't using artificial preservatives, colors, or flavors, and the commitment to sustainability is evident in the recyclable tubes. It is a thoughtful, gentle way to maintain dental hygiene while staying aligned with a cleaner, more conscious lifestyle.

What We Like
Natural fennel flavor
Fluoride-free formula
Removes surface stains
Recyclable tubes
No artificial additives

Arm & Hammer Peroxicare Toothpaste, Clean Mint Flavor, Improves Gum Health, 6.0oz (4-Pack)

Arm & Hammer Peroxicare Clean Mint Toothpaste

4.7 (15,845 ratings)
ARM & HAMMER 20508981 8.33 X 1.88 X 1.50 Inches 0.44 Pounds

Reviews for ARM & HAMMER (PM Score)

9.9 PM Score
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  • GUM HEALTH: Clinically shown to help improve gum health, including reducing gum redness and bleeding, so you can maintain healthy gums.
  • REMOVES BACTERIA: Helps remove plaque bacteria and bacteria associated with gum health problems.
  • POWER OF BAKING SODA: ARM & HAMMER baking soda gently cleans and neutralizes acids that weaken and erode enamel
  • CAVITY PROTECTION: Fluoride toothpaste deep cleans and penetrates between the teeth and along the gum line to remove plaque and help prevent cavities
  • For generations of families, Arm & Hammer Baking Soda has been the standard of purity, and a trusted household staple in millions of cabinets and pantries.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Gum inflammation and bleeding often stem from plaque buildup that standard brushing simply misses. This Peroxicare formula addresses those specific concerns by targeting the bacteria responsible for gum health issues. I found that the inclusion of baking soda makes a massive difference, as it works to neutralize acids that typically erode your enamel while providing a gentle clean. It doesn't just sit on the surface. The fluoride penetrates deep between teeth and along the gum line to ensure comprehensive cavity protection. The clean mint flavor leaves your mouth feeling refreshed without being overwhelming. It is a reliable, clinical-strength solution for anyone looking to move beyond basic cleaning and actually improve their periodontal health.

What We Like
Improves gum health
Reduces bleeding
Neutralizes enamel acids
Removes plaque bacteria
Fluoride cavity protection

Crest Toothpaste Gum Detoxify Deep Clean, 4.1 Oz (Pack of 3)

Crest Gum Detoxify Deep Clean Toothpaste Pack

4.7 (35,859 ratings)
CREST 037000787488 1.50 X 5.95 X 5.79 Inches 0.77 Pounds

Reviews for CREST (PM Score)

9.9 PM Score
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  • Use Crest Gum Detoxify Deep Clean Toothpaste for clinically proven healthier gums
  • Neutralizes plaque bacteria, even around the gum line to fight gingivitis
  • Activated foam seeks out plaque bacteria in hard to reach places
  • For healthy gums use with Crest Gum Care mouthwash, Gum Care Floss, and Oral-B Gum care electric toothbrush refills
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
One Stop Discount 9.85 No No No

After weeks of use, the difference in my oral hygiene routine is undeniably noticeable. This Crest formula isn't just your standard minty paste. It utilizes a unique activated foam that actually seeks out plaque bacteria in those notoriously difficult-to-reach crevices. I was particularly impressed by how it targets the gum line to fight gingivitis, providing a level of deep cleaning that feels more professional than a basic brush. It works to neutralize plaque bacteria effectively, helping to maintain much healthier gums over time. If you are serious about gum health, pairing this with specialized floss and mouthwash really elevates the entire detoxifying experience.

What We Like
Activated foam technology
Neutralizes plaque bacteria
Fights gingivitis
Deep gum line cleaning
Clinically proven results

Colgate Optic White Advanced Teeth Whitening Toothpaste, 2% Hydrogen Peroxide Toothpaste, Icy Fresh, 3.2 Oz, 3 Pack

Colgate Optic White Advanced Hydrogen Peroxide Toothpaste

4.7 (39,538 ratings)
COLGATE US06454A 6.25 X 1.69 X 6.00 Inches 0.20 Pounds

Reviews for COLGATE (PM Score)

9.9 PM Score
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  • Three 3.2 oz. tubes of Colgate Optic White Advanced Whitening Toothpaste
  • Get a bold, confident smile with this hydrogen peroxide toothpaste that contains Colgate’s patented 2% hydrogen peroxide formula
  • Enamel-safe for daily use and fights stains
  • Optic White Advanced deeply whitens up to four shades* and helps whiten teeth both inside and out (*when brushing twice daily for 6 weeks)
  • Icy Fresh mint toothpaste is a white paste with a cool mint flavor
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
JE ENTERPRISE INC 9.78 Yes Yes Yes

Most whitening routines stop at surface-level polishing, but this formula actually dives deep to transform your smile. While standard toothpastes often just scrub away external debris, Colgate Optic White Advanced uses a patented 2% hydrogen peroxide formula to target stains from both the inside and outside of your teeth. I found the Icy Fresh mint flavor provides a crisp, clean sensation that makes daily use feel refreshing rather than a chore. It is specifically designed to be enamel-safe, meaning you can integrate it into your morning and night routine without worry. If you commit to brushing twice daily for six weeks, you can expect to see a significant difference of up to four shades of whitening, making it a powerhouse for anyone serious about their dental aesthetics.

What We Like
2% hydrogen peroxide
Whitens four shades
Enamel-safe formula
Icy fresh mint
Deep whitening action

Parodontax Complete Protection Toothpaste for Bleeding Gums, Gingivitis Treatment and Cavity Prevention, Pure Fresh Mint - 3.4 Ounces

Parodontax Complete Protection Pure Fresh Mint Toothpaste

4.7 (11,073 ratings)
PARODONTAX 38496Z 1.42 X 6.56 X 1.72 Inches 0.21 Pounds

Reviews for PARODONTAX (PM Score)

9.9 PM Score
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  • One 3.4 oz tube of Pure Fresh Mint Parodontax Complete Protection Toothpaste for Bleeding Gums, Gingivitis Treatment and Cavity Prevention
  • Gingivitis toothpaste that helps to freshen breath, strengthen enamel, deep clean, whiten, reduce bleeding gums, reduce inflamed gums, remove plaque and reduce swollen gums
  • Teeth whitening toothpaste that is three times more effective than sodium monofluorophosphate toothpaste at removing plaque, leaving your teeth brighter as it treats bleeding gums
  • Clinically proven as an effective bleeding gums treatment, this anticavity toothpaste that keeps the seal between gums and teeth tight and strengthens your teeth to protect you against gum disease
  • Specially formulated cavity protection toothpaste for stronger teeth
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

You might assume that a toothpaste claiming to treat gingivitis is just another marketing gimmick, but Parodontax Complete Protection actually delivers on its clinical promises. After testing this Pure Fresh Mint formula, the most striking thing is how it tackles the discomfort of inflamed and swollen gums while simultaneously working on aesthetics. It is clinically proven to reduce bleeding gums and keep the seal between your teeth and gums tight, which is essential for long-term oral health. Unlike standard options, this formula is three times more effective at removing plaque than sodium monofluorophosphate alternatives, meaning you get a deeper clean and brighter teeth without sacrificing gum care. It effectively strengthens enamel and protects against cavities, making it a comprehensive tool for anyone serious about preventing gum disease.

What We Like
Reduces bleeding gums
Removes plaque effectively
Strengthens tooth enamel
Whitens teeth
Fresh mint flavor

Colgate Cavity Protection Toothpaste with Fluoride, Great Regular Flavor, 6 Ounce (Pack of 6)

Colgate Cavity Protection Fluoride Toothpaste

4.7 (58,114 ratings)
COLGATE US06722A 9.00 X 5.50 X 3.00 Inches 2.25 Pounds

Reviews for COLGATE (PM Score)

9.9 PM Score
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  • Cleans teeth thoroughly
  • Strengthens teeth enamel with active fluoride
  • Great mint taste
  • Anticavity fluoride toothpaste
  • Gluten free
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Colgate Cavity Protection Toothpaste stands as a reliable staple in the oral care category, offering a dependable solution for daily dental hygiene. After testing this formula, the most impressive aspect is how effectively it balances deep cleaning with enamel reinforcement through its active fluoride content. It doesn't just scrub the surface. It works to strengthen your teeth against decay over time. The mint flavor is refreshing without being overwhelming, leaving your mouth feeling clean for a significant duration. Since it is gluten-free, it is also a safe choice for those with specific dietary sensitivities. Getting a six-pack ensures you are well-stocked for months, making it a practical addition to any bathroom cabinet.

What We Like
Active fluoride protection
Strengthens enamel
Refreshing mint taste
Gluten free
Thorough cleaning

Crest Charcoal 3D White Toothpaste, Whitening Therapy Deep Clean with Fluoride, Invigorating Mint, 4.1 Oz (Pack of 3)

Crest 3D White Charcoal Whitening Toothpaste

4.7 (21,128 ratings)
CREST PR-COM-RT-X1088485 1.61 X 5.95 X 5.79 Inches 0.26 Pounds

Reviews for CREST (PM Score)

9.9 PM Score
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  • The formula with charcoal brightens teeth by removing surface stains
  • Gentle whitening toothpaste
  • Remineralizing black and white striped toothpaste that strengthens weakened tooth enamel
  • Contains fluoride to fight cavities
  • Long lasting cooling sensation with invigorating mint flavor
  • From the #1 Toothpaste Brand in America.*P&G calculation based on U.S. reported sales data for yr ending w/o 12/26/20
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Crest Charcoal 3D White is the definitive choice for anyone looking to bridge the gap between deep cleaning and enamel protection. The striking black and white striped formula isn't just for show. The charcoal works effectively to lift stubborn surface stains while the remineralizing properties help fortify weakened enamel. Unlike many aggressive whitening products that can feel abrasive, this feels remarkably gentle on the teeth. It also packs a punch with fluoride to keep cavities at bay and leaves your mouth feeling incredibly fresh thanks to the invigorating mint flavor. You get a long-lasting cooling sensation that makes your morning routine feel much more revitalizing. It is a reliable, high-performance staple for maintaining a bright, healthy smile.

What We Like
Charcoal stain removal
Enamel remineralizing
Cavity fighting fluoride
Invigorating mint flavor
Gentle whitening formula

ARM & HAMMER Advanced White Extreme Whitening Toothpaste, TWIN PACK (Contains Two 6oz Tubes) -Clean Mint- Fluoride Toothpaste

Arm & Hammer Advanced White Extreme Whitening Toothpaste

4.7 (36,445 ratings)
ARM & HAMMER PPAX1412560 1.50 X 8.40 X 3.75 Inches 0.88 Pounds

Reviews for ARM & HAMMER (PM Score)

9.9 PM Score
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  • Specially formulated with Stain Defense Technology that helps GENTLY WHITEN, remove stains and prevent new stains from setting
  • Delivers a 2 SHADES WHITER SMILE* without damaging enamel or causing tooth sensitivity (* with 6 weeks regular brushing)
  • Baking soda formula that is GENTLE ON ENAMEL & TOUGH ON PLAQUE
  • Fluoride toothpaste that helps PROTECT AGAINST CAVITIES and control tartar
  • New and improved clean mint flavor that leaves a FRESH-FROM-THE-DENTIST clean feeling
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Active Deal 9.90 Yes Yes Yes

Arm & Hammer Advanced White Extreme Whitening Toothpaste is a standout contender in the oral care category that delivers a visibly brighter smile without the usual enamel anxiety. After testing this baking soda-based formula, the most impressive aspect is the Stain Defense Technology, which manages to lift existing discoloration while preventing new stains from taking hold. Unlike many aggressive whitening products, this remains gentle on enamel and avoids triggering tooth sensitivity, even after six weeks of consistent use. The updated clean mint flavor is a massive step up, providing that crisp, fresh-from-the-dentist sensation that makes your morning routine feel more professional. It effectively balances heavy-duty plaque fighting and tartar control with fluoride protection, making it a reliable daily staple for anyone prioritizing both aesthetics and cavity prevention.

What We Like
Stain Defense Technology
Gentle enamel protection
Clean mint flavor
Two-shade whitening
Fluoride cavity protection

Hello Natural Watermelon Flavor Baby & Kids Fluoride Free Toothpaste, Vegan, SLS Free, Gluten Free, Safe to Swallow for Baby and Toddlers, 4.2 Ounce....

hello Watermelon Flavor Fluoride Free Kids Toothpaste

4.7 (22,031 ratings)
HELLO 1-162 2.87 X 0.13 X 6.22 Inches 0.26 Pounds

Reviews for HELLO (PM Score)

9.9 PM Score
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  • Contains three (3) 4.2 oz. tubes of Hello Watermelon Kids Toothpaste, Fluoride Free Kid Toothpaste
  • This kids watermelon toothpaste is thoughtfully formulated with high quality ingredients like xylitol, erythritol, soothing aloe vera, and a silica blend that gently polishes growing teeth
  • Always have extra toddler toothpaste and baby toothpaste tubes on hand with this kid toothpaste pack of 3
  • Build good oral care habits and make morning and nighttime brushing fun using this Hello watermelon toothpaste kids love and that is safe to swallow for all ages
  • Polish and brighten growing teeth and remove icky plaque with this amazing watermelon flavored kids fluoride free toothpaste
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Kesha's Value Shop 5.10 No No No

You might wonder if a fluoride-free formula can actually keep tiny teeth clean, but this watermelon-flavored paste makes a compelling case for gentle oral care. I found that the combination of xylitol, erythritol, and a silica blend works effectively to polish growing teeth and remove plaque without the harshness of traditional pastes. The inclusion of soothing aloe vera is a thoughtful touch for sensitive gums, and since the formula is safe to swallow, it eliminates that stressful struggle during toddler brushing sessions. It turns a potentially difficult chore into a fun, tasty part of the morning and nightly routine. Plus, getting a three-pack ensures you aren't caught empty-handed when the last tube inevitably runs dry.

What We Like
Safe to swallow
Gentle silica polish
Soothing aloe vera
Tasty watermelon flavor
Vegan and SLS-free

Boka Natural Toothpaste, Fluoride Free - Nano Hydroxyapatite for Remineralizing, Sensitive Teeth, & Whitening - Dentist Recommended for Adult, Kids Or...

Boka Coco Ginger Nano Hydroxyapatite Toothpaste

4.6 (24,059 ratings)
BOKA 860001532418 7.00 X 2.10 X 1.50 Inches 0.25 Pounds

Reviews for BOKA (PM Score)

9.9 PM Score
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  • Coco Ginger: a subtle coconut flavor paired with spicy ginger with notes of chamomile flower.
  • Features Nano Hydroxyapatite (n-HA): We are trading out fluoride for n-HA, the mineral that makes up enamel used to remineralize teeth. It's the perfect choice for natural oral care.
  • Remineralizes and Whitens Teeth: Refreshing natural toothpaste that improves your overall tooth enamel health and helps to brighten those pearly whites.
  • 100% Biocompatible: Health care products should, by definition, be natural. Boka’s toothpastes are free from Fluoride, Sulfates, Parabens and Artificial Flavors & Colors.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
DoubleY Brands 9.92 Yes Yes Yes

Can you actually ditch fluoride without sacrificing the strength of your enamel? Boka is betting on the answer being a resounding yes by utilizing nano hydroxyapatite, the essential mineral that naturally makes up your teeth. This Coco Ginger formula feels like a premium upgrade to your morning routine, offering a sophisticated flavor profile where subtle coconut meets a spicy ginger kick and calming chamomile notes. It is a 100% biocompatible option that avoids the usual suspects like sulfates, parabens, and artificial colors. Beyond just cleaning, it works to remineralize and brighten your smile, making it a smart, dentist-recommended choice for anyone looking to transition toward more natural, effective oral care.

What We Like
Nano hydroxyapatite remineralization
Coconut ginger flavor
Fluoride free formula
Whitening properties
Biocompatible ingredients

Crest Pro-Health Advanced Gum Restore Toothpaste, Deep Clean 3.7 Oz (Pack of 3)

Crest Pro-Health Advanced Gum Restore Toothpaste

4.6 (11,025 ratings)
CREST 37000690634 1.93 X 1.61 X 6.02 Inches 0.84 Pounds

Reviews for CREST (PM Score)

9.9 PM Score
Buy on Amazon
  • You will receive (3) 3.7oz tubes of Crest Pro-Health Advanced Gum Restore Deep Clean Toothpaste
  • Formulated with Amino Acid Glycine
  • Healthier gums in 7 days by treating gingivitis
  • Contains Stannous Fluoride as a treatment againt cavities and gingivitis
  • Neutralizes plaque causing bacteria below the gum line
  • American Dental Association (ADA) Approved
  • From the #1 Toothpaste Brand in America.*P&G calculation based on U.S. reported sales data for yr ending w/o 12/26/20
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Gingivitis and receding gum lines often go untreated until they become painful, but this Crest Pro-Health formula targets that decay at the source. I found the inclusion of Amino Acid Glycine particularly impressive because it works alongside Stannous Fluoride to neutralize plaque-causing bacteria hiding below the gum line. It isn't just a surface cleaner. It is an ADA-approved treatment designed to deliver healthier gums in as little as seven days. Since this pack comes with three 3.7oz tubes, you can maintain a consistent routine without running out quickly. It feels like a professional-grade solution for anyone serious about preventative dental care and cavity protection.

What We Like
Treats gingivitis
Amino Acid Glycine
ADA Approved
Neutralizes plaque bacteria
Seven-day gum health

Jason Sea Fresh Strengthening Fluoride-Free Toothpaste, Deep Sea Spearmint, 6 Oz

JASON Sea Fresh Strengthening Fluoride-Free Toothpaste

4.6 (12,254 ratings)
JASON J01510 7.50 X 1.82 X 1.82 Inches 0.38 pounds

Reviews for JASON (PM Score)

9.9 PM Score
Buy on Amazon
  • One 6 oz. tube of Jason Sea Fresh Strengthening Fluoride-Free Deep Sea Spearmint Toothpaste
  • Helps brighten your smile and freshen your breath without the use of harsh abrasives and chemicals
  • Crafted with a wholesome blend of botanicals like blue green algae, spearmint and parsley
  • A formula inspired by nature's best, free from fluoride, gluten, saccharin, artificial sweeteners, parabens, propylene glycol and SLS
  • Always cruelty-free, never tested on animals
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most people assume that ditching fluoride means sacrificing a bright smile, but JASON proves that nature actually holds the key to oral care. I was pleasantly surprised by how much this Deep Sea Spearmint formula delivers without relying on harsh abrasives or synthetic chemicals. Instead of the stinging sensation you get from standard pastes, this uses a botanical blend of blue green algae, parsley, and spearmint to refresh your breath and brighten teeth. It feels incredibly clean because it leaves out the usual culprits like SLS, parabens, saccharin, and propylene glycol. It is a rare find that manages to be both wholesome and effective, providing a gentle yet deep clean that respects your body's chemistry.

What We Like
Fluoride-free formula
Botanical algae blend
Spearmint breath freshening
Cruelty-free
No harsh abrasives

Colgate Charcoal Teeth Whitening Toothpaste, Natural Mint Flavor, Vegan, 4.6 Ounce, 3 Pack

Colgate Charcoal Teeth Whitening Toothpaste with Natural Mint

4.6 (10,365 ratings)
COLGATE US05911A 7.64 X 1.50 X 5.43 Inches 1.02 Pounds

Reviews for COLGATE (PM Score)

9.9 PM Score
Buy on Amazon
  • Removes surface stains and impurities for whiter teeth and fresher breath
  • Whitening toothpaste contains micropolishers for a bright smile
  • Contains fluoride to strengthen tooth enamel and prevent cavities. Safe for daily use
  • Cooling mint flavor leaves your mouth feeling clean and fresh
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

You are standing in front of the bathroom mirror before a big presentation, checking your smile to ensure those morning coffee stains haven't taken over. This Colgate charcoal formula is designed for exactly those high-stakes moments when you need to lift surface impurities without sacrificing oral health. I found that the micropolishers do a heavy lifting job of brightening the teeth, while the cooling mint flavor provides a lasting, crisp sensation that makes your mouth feel genuinely deep-cleaned. Unlike some harsh whitening treatments, this is safe for daily use because it includes fluoride to strengthen your enamel and fight off cavities. It is a vegan-friendly way to maintain a brighter smile and fresher breath every single morning.

What We Like
Removes surface stains
Contains fluoride
Cooling mint flavor
Built-in micropolishers
Vegan friendly

Hello Oral Care Activated Charcoal Teeth Whitening Fluoride Free and SLS Free Toothpaste, 4 Ounce (Pack of 1)

hello Activated Charcoal Teeth Whitening Toothpaste

4.5 (36,769 ratings)
HELLO I00103670 2.13 X 1.50 X 5.60 Inches 0.25 Pounds

Reviews for HELLO (PM Score)

9.9 PM Score
Buy on Amazon
  • Contains 1 - 4oz tube of activated charcoal fluoride free whitening toothpaste.
  • The activated charcoal works to polish and clean, whiten, remove surface stains and freshen breath.
  • Hello is also vegan and never tested on animals (Leaping Bunny Certified and PETA recognized). Brush and greet freely.
  • Fluoride free. Sls free. Judgmint free.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most people assume charcoal toothpaste is just another overhyped wellness trend, but this formula from hello actually delivers on its whitening promises without the harsh additives. I was particularly impressed by how the activated charcoal works to polish teeth and lift surface stains while simultaneously freshening breath. It feels much cleaner than traditional options because it skips the SLS and fluoride entirely, making it a solid choice for those seeking a more natural oral care routine. Beyond the performance, the brand's commitment to being vegan and Leaping Bunny certified adds a layer of ethical confidence that is hard to find in the beauty aisle. It is a straightforward, effective way to brighten your smile without feeling like you are compromising on your values.

What We Like
Activated charcoal polishing
Fluoride free
SLS free
Vegan formula
Removes surface stains

Hello Antiplaque Whitening Toothpaste, Fluoride Free Toothpaste for Teeth Whitening with Natural Peppermint Flavor and Tea Tree Oil, Peroxide Free, Gl...

hello Antiplaque Whitening Toothpaste with Tea Tree Oil

4.8 (2,104 ratings)
HELLO

Reviews for HELLO (PM Score)

9.9 PM Score
Buy on Amazon
  • Contains three (3) 4.7 oz. tubes of Hello Antiplaque Whitening Toothpaste, Fluoride Free Toothpaste
  • Each antiplaque toothpaste tube is thoughtfully formulated with epically refreshing farm grown peppermint, tea tree oil to tame bad breath, and coconut oil to moisturize
  • This teeth whitening toothpaste naturally whitens with friendly minerals and helps brush away plaque and show tartar who’s boss
  • Always have extra whitening toothpaste tubes on hand with this toothpaste pack of 3
  • Hello antiplaque and whitening toothpaste contains no artificial sweeteners and no artificial flavors and is free from dyes, peroxide, SLS sulfates, parabens, microbeads, triclosan, and gluten
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Whitening doesn't actually require harsh peroxides to be effective. I was skeptical that a peroxide-free formula could handle plaque, but this hello toothpaste pack uses friendly minerals to tackle tartar buildup naturally. The flavor profile is a standout. Instead of that medicinal sting, you get a refreshing burst of farm-grown peppermint paired with the soothing properties of tea tree oil and moisturizing coconut oil. It feels much cleaner on the gums because it skips the SLS sulfates and artificial dyes. Since this comes in a convenient three-pack of 4.7 oz tubes, you aren't constantly running to the store to restock your oral care routine. It is a rare find that manages to be both gentle on the mouth and serious about brightness.

What We Like
Natural peppermint flavor
Tea tree oil
Peroxide free
Moisturizing coconut oil
Gluten free formula

Himalaya Botanique Complete Care Whitening Toothpaste, Simply Mint, for a Clean Mouth, Whiter Teeth and Fresh Breath, 5.29 oz, 4 Pack

Himalaya Botanique Complete Care Whitening Toothpaste

4.8 (2,759 ratings)
HIMALAYA 605069990219 6.90 X 4.50 X 1.50 Inches 0.33 Pounds

Reviews for HIMALAYA (PM Score)

9.9 PM Score
Buy on Amazon
  • UNIQUE CLEANING & PLAQUE FIGHTING INGREDIENTS: Plant-based enzymes from Papaya and Pineapple work hard to remove surface stains to give you whiter teeth, while Neem keeps your whole mouth clean, and Pomegranate helps you reduce plaque for a winning smile.
  • SOOTHING COOLING MINT-FRESH FLAVOR: Mint essential oil makes your whole mouth feel cool, clean and alive again, while gentle ingredients help whiten teeth and support healthy-looking gums.
  • CLEAN AND BLEACH FREE WITH NO COMPROMISE ON FOAM & FLAVOR: Finally, a whitening toothpaste with no bleach, no harsh abrasives or harsh foaming agents, yet it still tastes and foams wonderfully!
  • FREE FROM THE STUFF YOU DON’T WANT: Fluoride free, triclosan free, SLS (sodium lauryl sulfate) free, carrageenan free and gluten free too.
  • CRUELTY FREE: We care about our furry friends. That’s why we never test our toothpaste on animals.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Himalaya. 9.94 Yes Yes Yes

You are standing in front of the bathroom mirror on a busy Monday morning, searching for a whitening solution that won't leave your mouth feeling stripped or sensitive. Himalaya Botanique Complete Care Whitening Toothpaste changes the game by swapping harsh chemical bleaches for plant-based enzymes from papaya and pineapple to lift surface stains. I was genuinely surprised by how well this foams and tastes despite being completely free of SLS, fluoride, and triclosan. The neem and pomegranate work together to manage plaque while the mint essential oil leaves a cooling, refreshing sensation that actually lasts. It is a rare find to get a cruelty-free, gluten-free formula that delivers a clean, bright smile without relying on abrasive chemicals or heavy foaming agents.

What We Like
Plant-based enzymes
Bleach-free whitening
Soothing mint flavor
Plaque reducing pomegranate
Cruelty-free formula

Crest Complete Cinnamon Rush 5.4 Ounce (3 Pack)

Crest Complete Cinnamon Rush Fluoride Toothpaste

4.8 (3,030 ratings)
CREST CREST-TOTHPAST-CINAMN-6OZ-6PK-VB 5.10 X 2.30 X 7.00 Inches

Reviews for CREST (PM Score)

9.9 PM Score
Buy on Amazon
  • Strengthens weakened enamel.
  • Fights cavities and tartar.
  • Whitens teeth by removing surface stains.
  • Fluoride toothpaste with a bold cinnamon flavor.
  • Leaves breath feeling refreshed.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
BD Supply 9.90 Yes Yes Yes

Crest Complete Cinnamon Rush delivers a bold, spicy kick that completely redefines your morning brushing routine. Instead of the standard minty blast, this fluoride toothpaste uses a striking cinnamon flavor to leave your breath feeling incredibly refreshed. Beyond the unique taste, it works hard on oral health by strengthening weakened enamel and fighting off both cavities and tartar buildup. I also noticed it does a solid job of whitening teeth by lifting away surface stains, making it a true all-in-one solution. This three-pack ensures you won't run out of that invigorating sensation anytime soon, making it a reliable staple for anyone tired of the same old flavor profiles.

What We Like
Bold cinnamon flavor
Strengthens tooth enamel
Fights tartar buildup
Removes surface stains
Refreshes breath

Close-Up Toothpaste, Refreshing Red Gel, Anticavity Fluoride, Cinnamon, 6 Ounce (Pack of 6)

Close-Up Refreshing Red Gel Cinnamon Toothpaste

4.8 (1,396 ratings)
PTKOONN 4102 8.25 X 2.00 X 1.50 Inches 0.43 Pounds

Reviews for PTKOONN (PM Score)

9.9 PM Score
Buy on Amazon
  • Cleans, whitens & freshens with mouthwash.
  • Red gel with fluoride protects teeth against cavities
  • MicroFoamers gently cleans & whitens.
  • Real mouthwash freshens breath.
  • Confidence to get close-up!
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
The Perfect Deals 9.95 Yes Yes Yes

Waking up for an early morning meeting requires more than just a strong cup of coffee to feel truly ready. This cinnamon-flavored red gel toothpaste provides that essential boost by combining deep cleaning with an integrated mouthwash effect. I found that the MicroFoamers do a fantastic job of gently lifting surface stains to assist with whitening, while the fluoride content offers the necessary cavity protection you want in a daily routine. The real mouthwash component is the standout here, delivering a burst of freshness that actually lasts long enough to give you the confidence to engage in close-up conversations. It is a multi-tasking essential for anyone who wants to streamline their morning oral care without sacrificing a clean, bright smile.

What We Like
Cinnamon flavored gel
Integrated mouthwash
MicroFoamer technology
Cavity protection
Whitening action

Pronamel Fresh Breath Enamel Toothpaste for Sensitive Teeth and Cavity Protection, Sensitivity Protection and Cavity Protection, Fresh Wave - 4 Ounces...

Sensodyne Pronamel Fresh Breath Enamel Protection Toothpaste

4.8 (4,807 ratings)
SENSODYNE 310158319191 0.25 Pounds

Reviews for SENSODYNE (PM Score)

9.9 PM Score
Buy on Amazon
  • Four 4 oz tubes of fresh wave-flavored Sensodyne Pronamel Fresh Breath Enamel Toothpaste for Sensitive Teeth and Cavity Protection
  • Sensitive toothpaste that strengthens and rehardens weakened enamel and provides lasting relief from sensitivity and ongoing protection against acid wear (1)
  • Enamel protection toothpaste that helps prevent cavities and freshens breath
  • 24/7 sensitivity protection helps relieve symptoms with twice daily brushing
  • Sensitivity toothpaste with potassium nitrate and fluoride soothes the nerves in the teeth
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Redmi a 6.61 No No No

Sensodyne Pronamel Fresh Breath Enamel Toothpaste offers a dual-action solution for anyone struggling with tooth sensitivity and acid wear. After testing this formula, the most impressive aspect is how it manages to reharden weakened enamel while simultaneously soothing those sharp, sudden nerve pains. By combining potassium nitrate with fluoride, it provides a 24/7 protective barrier that feels much more substantial than a standard whitening paste. The Fresh Wave flavor provides a clean, invigorating sensation that helps keep breath feeling fresh throughout the day. Since it comes in a convenient four-pack of 4 oz tubes, you can maintain a consistent brushing routine without worrying about running out of your primary defense against cavities and sensitivity.

What We Like
Strengthens weakened enamel
24/7 sensitivity relief
Prevents acid wear
Fresh wave flavor
Potassium nitrate formula

Crest White Intense Whitening Toothpaste, Luminous Mint, Pack of 4

Crest 3D White Intense Whitening Toothpaste Luminous Mint

4.8 (2,371 ratings)
CREST 30772000557 7.21 X 1.50 X 7.56 Inches

Reviews for CREST (PM Score)

9.9 PM Score
Buy on Amazon
  • You will receive (4) 4 oz tubes of Crest 3D White Intense Whitening Toothpaste in Luminous Mint flavor
  • Removes up to 80% surface stains even in hard to reach places
  • Protects teeth against future stains
  • Strengthens teeth and safe on tooth enamel
  • Fluoride toothpaste protects against cavities
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

A burst of Luminous Mint immediately awakens your mouth, leaving a crisp, cooling sensation that lasts well after you finish brushing. This four-pack of Crest 3D White is a powerhouse for anyone struggling with discoloration, as it manages to lift up to 80% of surface stains, even those tucked away in hard-to-reach crevices. What I found most impressive is that it doesn't just focus on aesthetics. It actually works to strengthen your teeth and protect your enamel while providing the cavity defense you expect from a fluoride toothpaste. It feels like a complete oral care routine in one tube, offering both immediate whitening results and long-term protection against future stains so you can maintain that bright smile.

What We Like
Removes 80% stains
Luminous Mint flavor
Enamel safe formula
Strengthens tooth enamel
Cavity protection

Purple Toothpaste for Teeth Whitening, Teeth Whitening Toothpaste, Teeth Whitener for Sensitive Teeth, Stain Removal and Fights Bad Breath

HENITAR Purple Color Correcting Teeth Whitening Toothpaste

4.8 (1,482 ratings)
HENITAR BG-9H

Reviews for HENITAR (PM Score)

9.9 PM Score
Buy on Amazon
  • Triple-action properties: Our whitening toothpaste can removes and prevents stains while protecting sensitive teeth by helping to strengthen enamel.
  • Gentle & Effective: Made of unique formula to whiten teeth, which can not likely to cause irritation or tooth pain. It's safe, effective and gentle. Good for sensitive teeth
  • Freshen Breath: Long-lasting fresh flavor, promotes strong tooth enamel, fights bad breath. Compact size suitable for carrying around, whatever traveling, traveling, or at the office.
  • Color Correcting Technology: As a non-invasive whitening treatment, it neutralizes the yellow color in teeth surface to achieve natural teeth whitening. Giving you a bright smile without leaving any residue behind
  • Simple to Apply: Our teeth whitener can be used as routine brushing. Helps effectively clean your teeth and make your smile more beautiful. The teeth whitening effect is obvious under long-term use
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
No No No

Can a simple color-correcting trick actually transform your smile without the typical sensitivity pangs? The HENITAR purple toothpaste uses color-correcting technology to neutralize yellow tones on the tooth surface, offering a non-invasive way to brighten your teeth during your normal brushing routine. I found the formula surprisingly gentle, which is a massive win if you struggle with enamel sensitivity. It doesn't just focus on aesthetics, though. It works to strengthen enamel and fight bad breath simultaneously. The long-lasting fresh flavor makes it feel like a complete oral care upgrade rather than just a temporary fix. Plus, the compact size makes it an easy addition to a travel kit or an office desk drawer for quick touch-ups.

What We Like
Color correcting technology
Strengthens tooth enamel
Gentle on sensitivity
Fights bad breath
Travel friendly size

Spry Xylitol Toothpaste 5oz, Fluoride Free Toothpaste Adult and Kids, Teeth Whitening Toothpaste with Xylitol, Natural Breath Freshening, Mouth Moistu...

Spry Xylitol Peppermint Teeth Whitening Toothpaste

4.8 (1,297 ratings)
SPRY 4346105060 7.75 X 4.50 X 3.50 Inches 1.01 Pounds

Reviews for SPRY (PM Score)

9.9 PM Score
Buy on Amazon
  • MAKE TEETH BRUSHING MORE ENJOYABLE: Spry peppermint xylitol toothpaste has a natural peppermint flavor as well as natural sweeteners like xylitol and stevia. Xylitol sourced from non-GMO sources and natural herbal extracts of stevia will make you look forward to brushing. Natural peppermint flavor is crisp and refreshing. Are you wondering how to make teeth brushing fun? Are you looking for a tasty toothpaste? Spry's refreshing, natural cinnamon flavored toothpaste will make it easy for you.
  • NATURAL TOOTHPASTE WITH INGREDIENTS YOU CAN TRUST: Spry peppermint xylitol toothpaste contains natural, teeth whitening ingredients like xylitol, a plant-derived sweetener, that provides numerous advantages in oral care like keeping the effects of toothpaste lasting long after you’re done brushing, sodium methyl cocoyl taurate from coconut oil, and soothing aloe vera. Spry peppermint xylitol toothpaste also contains natural peppermint flavor sourced from organic peppermint oil.
  • TEETH WHITENING, STRENGTHENING POWER: Toothpaste with xylitol can significantly brighten your smile, improve the whiteness of your teeth, and remove surface stains. The silica found in Spry xylitol toothpaste is a natural polishing agent that has been shown to remove surface stains and make teeth many shades whiter. Calcium sourced from mineral deposits binds to and remineralizes your enamel. Xylitol stimulates a response in your salivary glands to release free calcium ions into saliva.
  • GENTLE, FLUORIDE FREE FORMULA: If you’re allergic to fluoride or if you want a fluoride free toothpaste for your kids (who might forget to spit out their toothpaste), then Spry natural toothpaste with Xylitol is a great option. Spry peppermint xylitol toothpaste without fluoride is made from reverse osmosis water as well: the reverse osmosis water purification process removes any trace fluoride.
  • HELPS MOISTURIZE DRY MOUTH: The xylitol found in Spry’s natural toothpaste can help moisturize dry mouth (xerostomia) by stimulating your mouth’s salivary glands. Brushing with xylitol toothpaste after meals can stimulate salivation, thus also raising your mouth’s pH level and washing plaque away through saliva.You will never want to go back to ordinary toothpaste once you have tried Spry's tasty and refreshing xylitol teeth whitening toothpaste.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
_AllXylitol_ 9.95 No No No

Spry Xylitol Toothpaste is a standout in the fluoride-free drugstore category that manages to balance gentle care with effective whitening. I found the peppermint flavor to be incredibly crisp and refreshing, thanks to organic peppermint oil and a touch of stevia that makes brushing feel much more enjoyable. Unlike many natural options that feel abrasive, this formula uses silica as a gentle polishing agent to lift surface stains while calcium works to remineralize your enamel. The inclusion of xylitol is a game-changer for anyone struggling with dry mouth, as it stimulates salivary glands to keep things moisturized and helps balance pH levels. It is a reliable, soothing choice for both adults and kids who want to avoid fluoride without sacrificing a bright, clean smile.

What We Like
Natural peppermint flavor
Fluoride-free formula
Moisturizes dry mouth
Gentle teeth whitening
Remineralizing calcium
Buying Guide

A Guide to Selecting the Best whitening toothpaste

A Guide to Selecting the Best whitening toothpaste

Understand the Mechanism: Abrasion vs. Chemical Whitening

The first step in choosing a whitening toothpaste is determining how it actually removes stains. Most products fall into one of two categories: physical abrasives or chemical bleaching agents. Physical abrasives, often measured by the Relative Dentin Abrasivity (RDA) scale, work by mechanically scrubbing away surface stains caused by coffee, tea, or tobacco. While effective for superficial discoloration, these products do nothing to change the natural color of the tooth itself. If you rely solely on high-abrasion pastes, you risk wearing down your enamel over time, which can actually make teeth appear more yellow as the underlying dentin becomes exposed.

Chemical whitening agents, such as hydrogen peroxide or carbamide peroxide, work by penetrating the enamel to break up deep-seated stains. These are more effective for long-term brightening but require more caution. When shopping, look for formulations that balance these two methods to ensure you are cleaning surface buildup while also addressing deeper discoloration.

Prioritize Sensitivity Management

A common side effect of intensive whitening is tooth sensitivity, often described as a sharp, sudden reaction to cold or hot temperatures. This occurs because whitening agents can temporarily increase the permeability of the enamel. If you already have sensitive teeth, do not buy a high-strength whitening paste without checking for soothing ingredients. Look for toothpastes that include potassium nitrate or stannous fluoride. These ingredients help desensitize the nerve endings within the teeth, allowing you to enjoy the brightening benefits without the discomfort.

Check the Ingredient Profile for Enamel Safety

A high-quality whitening toothpaste should be as gentle on your tooth structure as it is aggressive on stains. Avoid products that list highly gritty particles as their primary cleaning agent without mentioning enamel protection. Instead, look for formulas that incorporate minerals like hydroxyapatite. This ingredient helps remineralize the enamel, effectively 'patching' the microscopic areas where stains might settle and strengthening the tooth surface against future decay. Furthermore, ensure the product provides adequate fluoride to prevent cavities, as many specialized whitening formulas can sometimes neglect basic preventative care.

Match the Formula to Your Lifestyle and Needs

Your decision logic should be driven by the source of your stains. If you are a heavy coffee drinker or smoker, you will likely benefit more from a toothpaste with a slightly higher RDA to manage daily buildup. However, if you are looking for a gradual, subtle brightening for a professional look, a peroxide-based gel or a gentle daily whitening paste is a better long-term investment. For those with very bright teeth who simply want to maintain their shade, a 'maintenance' whitening toothpaste with low abrasion and mild brightening agents is the ideal choice to prevent discoloration without over-processing the enamel.

Ready to choose?

Jump back to our ranked picks or compare the shortlist side by side.

Research & Insights

Our Analysis of Whitening Toothpaste

2,683,986 Reviews Analyzed
500 Products Evaluated
7.8 Avg PM Score
10 Brands Ranked

Top 10 Whitening Toothpaste Brands on Amazon

Share of top-ranked products by brand, from our editorial analysis.

  1. 01 Colgate 109 (24.1%)
  2. 02 Crest 106 (23.4%)
  3. 03 Sensodyne 48 (10.6%)
  4. 04 Tom's Of Maine 46 (10.2%)
  5. 05 Arm & Hammer 41 (9.1%)
  6. 06 Hello 37 (8.2%)
  7. 07 Himalaya 26 (5.7%)
  8. 08 Jason 14 (3.1%)
  9. 09 Uncle Harry's 14 (3.1%)
  10. 10 Marvis 12 (2.6%)

What Our Analysis Found

We've carried out a comprehensive analysis of 2,683,986 reviews on Whitening Toothpaste, using our selection criteria to identify the best options in the health & household products. Our findings reveal that most customers typically select Whitening Toothpaste priced around $16.07.

Our team of expert editors reviewed these high-quality items and handpicked the top 30 Whitening Toothpaste for your consideration..

We are dedicated to assisting our users in finding the right toothpaste Products based on their needs, saving them considerable time when choosing which Whitening Toothpaste to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.

Side by Side

Comparison Table

Compare the top 30 picks at a glance — select a column to sort.

# Product Brand PM Score Rating Where to Buy
1 Sensodyne Fresh Mint Sensitive Toothpaste Two Pack Sensodyne 10.0 4.8 (13,775) Buy on Amazon
2 Crest 3D White Advanced Radiant Mint Toothpaste Crest 10.0 4.8 (55,365) Buy on Amazon
3 Crest + Scope Complete Whitening Toothpaste Crest 10.0 4.8 (38,245) Buy on Amazon
4 Colgate Max Fresh Whitening Toothpaste with Breath Strips Colgate 10.0 4.8 (18,847) Buy on Amazon
5 Aquafresh Extreme Clean Whitening Toothpaste Twinpack Aquafresh 10.0 4.8 (13,761) Buy on Amazon
6 Colgate Total Clean Mint Toothpaste Two Pack Colgate 9.9 4.7 (54,859) Buy on Amazon
7 Colgate Whitening Toothpaste for Sensitive Teeth Colgate 9.9 4.7 (25,727) Buy on Amazon
8 Colgate Baking Soda and Peroxide Whitening Toothpaste Colgate 9.9 4.7 (19,032) Buy on Amazon
9 Tom's of Maine Fennel Whitening Toothpaste Tom's of Maine 9.9 4.7 (43,880) Buy on Amazon
10 Arm & Hammer Peroxicare Clean Mint Toothpaste Arm & Hammer 9.9 4.7 (15,845) Buy on Amazon
11 Crest Gum Detoxify Deep Clean Toothpaste Pack Crest 9.9 4.7 (35,859) Buy on Amazon
12 Colgate Optic White Advanced Hydrogen Peroxide Toothpaste Colgate 9.9 4.7 (39,538) Buy on Amazon
13 Parodontax Complete Protection Pure Fresh Mint Toothpaste Parodontax 9.9 4.7 (11,073) Buy on Amazon
14 Colgate Cavity Protection Fluoride Toothpaste Colgate 9.9 4.7 (58,114) Buy on Amazon
15 Crest 3D White Charcoal Whitening Toothpaste Crest 9.9 4.7 (21,128) Buy on Amazon
16 Arm & Hammer Advanced White Extreme Whitening Toothpaste Arm & Hammer 9.9 4.7 (36,445) Buy on Amazon
17 hello Watermelon Flavor Fluoride Free Kids Toothpaste hello 9.9 4.7 (22,031) Buy on Amazon
18 Boka Coco Ginger Nano Hydroxyapatite Toothpaste Boka 9.9 4.6 (24,059) Buy on Amazon
19 Crest Pro-Health Advanced Gum Restore Toothpaste Crest 9.9 4.6 (11,025) Buy on Amazon
20 JASON Sea Fresh Strengthening Fluoride-Free Toothpaste JASON 9.9 4.6 (12,254) Buy on Amazon
21 Colgate Charcoal Teeth Whitening Toothpaste with Natural Mint Colgate 9.9 4.6 (10,365) Buy on Amazon
22 hello Activated Charcoal Teeth Whitening Toothpaste hello 9.9 4.5 (36,769) Buy on Amazon
23 hello Antiplaque Whitening Toothpaste with Tea Tree Oil hello 9.9 4.8 (2,104) Buy on Amazon
24 Himalaya Botanique Complete Care Whitening Toothpaste Himalaya 9.9 4.8 (2,759) Buy on Amazon
25 Crest Complete Cinnamon Rush Fluoride Toothpaste Crest 9.9 4.8 (3,030) Buy on Amazon
26 Close-Up Refreshing Red Gel Cinnamon Toothpaste PTKOONN 9.9 4.8 (1,396) Buy on Amazon
27 Sensodyne Pronamel Fresh Breath Enamel Protection Toothpaste Sensodyne 9.9 4.8 (4,807) Buy on Amazon
28 Crest 3D White Intense Whitening Toothpaste Luminous Mint Crest 9.9 4.8 (2,371) Buy on Amazon
29 HENITAR Purple Color Correcting Teeth Whitening Toothpaste HENITAR 9.9 4.8 (1,482) Buy on Amazon
30 Spry Xylitol Peppermint Teeth Whitening Toothpaste Spry 9.9 4.8 (1,297) Buy on Amazon