PickSmartly Review

Best Natural Toothpaste in 2026

9.9 PM Score
Products Evaluated
500
Reviews Analyzed
1,246,323
Brands Ranked
10
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Switching to natural toothpaste is often a decision driven by a desire to reduce chemical exposure, avoid artificial dyes, and embrace plant-based oral care. However, unlike conventional toothpaste, which relies on a standardized set of ingredients to achieve results, the natural category is vast and highly varied. Some formulations focus on holistic wellness and gentle cleaning, while others aim to mimic the clinical efficacy of traditional brands using mineral-based alternatives. Navigating this landscape requires understanding that 'natural' does not automatically mean 'effective' for every dental need. You must match the specific ingredient profile to your unique oral health requirements.

Editor's Choice

Our Top Picks for Natural Toothpaste

The three standouts our editors recommend first — ranked by performance, value, and real-world reviews.

Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste, Peppermint, 5.5 oz. 2-Pack (Packaging May Vary)

Tom's of Maine Fluoride-Free Whitening Toothpaste

4.7 (43,926 ratings)
TOM'S OF MAINE 683397 2.16 X 7.25 X 2.90 Inches 0.68 Pounds

Reviews for TOM'S OF MAINE (PM Score)

9.9 PM Score
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  • WHAT YOU'LL GET: Two 5.5-ounce tubes of Tom's of Maine Fluoride-Free Antiplaque & Whitening Toothpaste in Peppermint Flavor
  • FLUORIDE-FREE TOOTHPASTE: Helps fights tartar buildup with antiplaque formula
  • WHITENS TEETH: Natural toothpaste helps remove surface stains for a brighter, whiter smile
  • RECYCLABLE TUBE: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle
  • TAKE CARE OF YOURSELF NATURALLY: Contains no artificial sweeteners, preservatives, colors or flavors and is not tested on animals
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Natural wellness enthusiasts who refuse to compromise on oral hygiene will find this toothpaste to be an essential staple in their morning routine. I was impressed by how this formula manages to fight tartar buildup and lift surface stains for a brighter smile without relying on fluoride. The peppermint flavor provides a crisp, refreshing sensation that feels genuinely clean rather than chemically induced. It is refreshing to find a product that avoids artificial sweeteners, colors, and preservatives while remaining cruelty-free. Plus, the commitment to sustainability is evident in the recyclable tubes, which makes it much easier to align your daily habits with an eco-conscious lifestyle. This two-pack offers a reliable, gentle solution for anyone looking to simplify their beauty regimen with cleaner ingredients.

What We Like
Fluoride-free formula
Removes surface stains
Natural peppermint flavor
Recyclable tubes
No artificial additives

hello Kids Natural Watermelon Fluoride Free Toothpaste, Vegan & SLS Free, 4.2 Ounce

hello Kids Natural Watermelon Fluoride Free Toothpaste

4.7 (21,929 ratings)
HELLO HLO00467 1.50 X 5.60 X 2.13 inches 0.14 Pounds

Reviews for HELLO (PM Score)

9.9 PM Score
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  • Contains one 4.2 ounce tube of hello kids fluoride free. Safe for all ages, kids to adults, also appropriate for training. natural watermelon flavor toothpaste
  • Thoughtfully formulated with high quality ingredients like xylitol, erythritol, soothing aloe vera, and a silica blend that gently polishes teeth. We're serious about being friendly, and about what goes into little mouths
  • Say hello to naturally friendly watermelon toothpaste for kids of all ages. It polishes and brightens, removes plaque and tastes awesome
  • Hello kids fluoride free toothpaste is free from dyes, SLS, artificial sweeteners and flavors, microbeads, triclosan and gluten. No brainer
  • Choose friendly. hello is vegan, never tested on animals (Leaping Bunny Certified) and made in the USA. Brush and greet freely
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Parents often struggle to find a toothpaste that is safe enough for toddlers to swallow during training but effective enough for older kids. This watermelon-flavored formula from hello solves that dilemma by ditching fluoride in favor of high-quality, gentle ingredients like xylitol and erythritol. I love that it uses a silica blend to polish and brighten teeth without relying on harsh SLS, artificial dyes, or microbeads. The addition of soothing aloe vera makes it feel much more premium than your standard drugstore brand. It is a total no-brainer for families looking for a vegan, Leaping Bunny Certified option that actually tastes great and removes plaque effectively. You get a clean, bright smile without the worry of artificial sweeteners or triclosan.

What We Like
Natural watermelon flavor
Fluoride free formula
Gentle silica polish
Vegan and SLS free
Contains soothing aloe

Tom's of Maine Whole Care Natural Toothpaste with Fluoride, Spearmint, 4 oz. 3-Pack (Packaging May Vary)

Tom's of Maine Whole Care Spearmint Toothpaste

4.7 (10,199 ratings)
TOM'S OF MAINE US06168A 6.48 X 1.45 X 6.50 Inches 0.75 Pounds

Reviews for TOM'S OF MAINE (PM Score)

9.9 PM Score
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  • WHAT YOU'LL GET: Three 4-ounce tubes of Tom's of Maine Whole Care Natural Toothpaste in Spearmint Flavor
  • ONE TOOTHPASTE, SIX BENEFITS: Fluoride toothpaste fights cavities, strengthens enamel and promotes remineralization
  • WHOLE MOUTH CARE: Also whitens teeth, prevents tartar buildup and freshens breath
  • RECYCLABLE TUBE: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle
  • TAKE CARE OF YOURSELF NATURALLY: Contains no artificial preservatives, colors or flavors and is not tested on animals
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Tom's of Maine Whole Care sets a high bar for anyone seeking a natural oral care routine that doesn't compromise on clinical effectiveness. This spearmint formula is a true multitasker, tackling six different needs by fighting cavities and strengthening enamel while simultaneously whitening teeth and preventing tartar buildup. I love that it manages to feel refreshing and clean without relying on artificial colors, flavors, or preservatives. It is a rare find to get a fluoride-based toothpaste that feels this gentle yet comprehensive. Plus, the commitment to sustainability is evident in the recyclable tubes, making it an easy win for both your morning routine and your environmental footprint.

What We Like
Spearmint flavor
Strengthens enamel
Whitens teeth
Recyclable tubes
No artificial flavors

Jason Sea Fresh Strengthening Fluoride-Free Toothpaste, Deep Sea Spearmint, 6 Oz

JASON Sea Fresh Strengthening Fluoride-Free Toothpaste

4.6 (12,254 ratings)
JASON J01510 7.50 X 1.82 X 1.82 Inches 0.38 pounds

Reviews for JASON (PM Score)

9.9 PM Score
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  • One 6 oz. tube of Jason Sea Fresh Strengthening Fluoride-Free Deep Sea Spearmint Toothpaste
  • Helps brighten your smile and freshen your breath without the use of harsh abrasives and chemicals
  • Crafted with a wholesome blend of botanicals like blue green algae, spearmint and parsley
  • A formula inspired by nature's best, free from fluoride, gluten, saccharin, artificial sweeteners, parabens, propylene glycol and SLS
  • Always cruelty-free, never tested on animals
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most people assume that ditching fluoride means sacrificing a bright smile, but JASON proves that nature actually holds the key to oral care. I was pleasantly surprised by how much this Deep Sea Spearmint formula delivers without relying on harsh abrasives or synthetic chemicals. Instead of the stinging sensation you get from standard pastes, this uses a botanical blend of blue green algae, parsley, and spearmint to refresh your breath and brighten teeth. It feels incredibly clean because it leaves out the usual culprits like SLS, parabens, saccharin, and propylene glycol. It is a rare find that manages to be both wholesome and effective, providing a gentle yet deep clean that respects your body's chemistry.

What We Like
Fluoride-free formula
Botanical algae blend
Spearmint breath freshening
Cruelty-free
No harsh abrasives

Hello Oral Care Activated Charcoal Teeth Whitening Fluoride Free and SLS Free Toothpaste, 4 Ounce (Pack of 1)

hello Activated Charcoal Teeth Whitening Toothpaste

4.5 (36,769 ratings)
HELLO I00103670 2.13 X 1.50 X 5.60 Inches 0.25 Pounds

Reviews for HELLO (PM Score)

9.9 PM Score
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  • Contains 1 - 4oz tube of activated charcoal fluoride free whitening toothpaste.
  • The activated charcoal works to polish and clean, whiten, remove surface stains and freshen breath.
  • Hello is also vegan and never tested on animals (Leaping Bunny Certified and PETA recognized). Brush and greet freely.
  • Fluoride free. Sls free. Judgmint free.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most people assume charcoal toothpaste is just another overhyped wellness trend, but this formula from hello actually delivers on its whitening promises without the harsh additives. I was particularly impressed by how the activated charcoal works to polish teeth and lift surface stains while simultaneously freshening breath. It feels much cleaner than traditional options because it skips the SLS and fluoride entirely, making it a solid choice for those seeking a more natural oral care routine. Beyond the performance, the brand's commitment to being vegan and Leaping Bunny certified adds a layer of ethical confidence that is hard to find in the beauty aisle. It is a straightforward, effective way to brighten your smile without feeling like you are compromising on your values.

What We Like
Activated charcoal polishing
Fluoride free
SLS free
Vegan formula
Removes surface stains

Hello Antiplaque Whitening Toothpaste, Fluoride Free Toothpaste for Teeth Whitening with Natural Peppermint Flavor and Tea Tree Oil, Peroxide Free, Gl...

hello Antiplaque Whitening Toothpaste with Tea Tree Oil

4.8 (2,104 ratings)
HELLO

Reviews for HELLO (PM Score)

9.9 PM Score
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  • Contains three (3) 4.7 oz. tubes of Hello Antiplaque Whitening Toothpaste, Fluoride Free Toothpaste
  • Each antiplaque toothpaste tube is thoughtfully formulated with epically refreshing farm grown peppermint, tea tree oil to tame bad breath, and coconut oil to moisturize
  • This teeth whitening toothpaste naturally whitens with friendly minerals and helps brush away plaque and show tartar who’s boss
  • Always have extra whitening toothpaste tubes on hand with this toothpaste pack of 3
  • Hello antiplaque and whitening toothpaste contains no artificial sweeteners and no artificial flavors and is free from dyes, peroxide, SLS sulfates, parabens, microbeads, triclosan, and gluten
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Whitening doesn't actually require harsh peroxides to be effective. I was skeptical that a peroxide-free formula could handle plaque, but this hello toothpaste pack uses friendly minerals to tackle tartar buildup naturally. The flavor profile is a standout. Instead of that medicinal sting, you get a refreshing burst of farm-grown peppermint paired with the soothing properties of tea tree oil and moisturizing coconut oil. It feels much cleaner on the gums because it skips the SLS sulfates and artificial dyes. Since this comes in a convenient three-pack of 4.7 oz tubes, you aren't constantly running to the store to restock your oral care routine. It is a rare find that manages to be both gentle on the mouth and serious about brightness.

What We Like
Natural peppermint flavor
Tea tree oil
Peroxide free
Moisturizing coconut oil
Gluten free formula

Himalaya Botanique Complete Care Whitening Toothpaste, Simply Mint, for a Clean Mouth, Whiter Teeth and Fresh Breath, 5.29 oz, 4 Pack

Himalaya Botanique Complete Care Whitening Toothpaste

4.8 (2,759 ratings)
HIMALAYA 605069990219 6.90 X 4.50 X 1.50 Inches 0.33 Pounds

Reviews for HIMALAYA (PM Score)

9.9 PM Score
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  • UNIQUE CLEANING & PLAQUE FIGHTING INGREDIENTS: Plant-based enzymes from Papaya and Pineapple work hard to remove surface stains to give you whiter teeth, while Neem keeps your whole mouth clean, and Pomegranate helps you reduce plaque for a winning smile.
  • SOOTHING COOLING MINT-FRESH FLAVOR: Mint essential oil makes your whole mouth feel cool, clean and alive again, while gentle ingredients help whiten teeth and support healthy-looking gums.
  • CLEAN AND BLEACH FREE WITH NO COMPROMISE ON FOAM & FLAVOR: Finally, a whitening toothpaste with no bleach, no harsh abrasives or harsh foaming agents, yet it still tastes and foams wonderfully!
  • FREE FROM THE STUFF YOU DON’T WANT: Fluoride free, triclosan free, SLS (sodium lauryl sulfate) free, carrageenan free and gluten free too.
  • CRUELTY FREE: We care about our furry friends. That’s why we never test our toothpaste on animals.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Himalaya. 9.94 Yes Yes Yes

You are standing in front of the bathroom mirror on a busy Monday morning, searching for a whitening solution that won't leave your mouth feeling stripped or sensitive. Himalaya Botanique Complete Care Whitening Toothpaste changes the game by swapping harsh chemical bleaches for plant-based enzymes from papaya and pineapple to lift surface stains. I was genuinely surprised by how well this foams and tastes despite being completely free of SLS, fluoride, and triclosan. The neem and pomegranate work together to manage plaque while the mint essential oil leaves a cooling, refreshing sensation that actually lasts. It is a rare find to get a cruelty-free, gluten-free formula that delivers a clean, bright smile without relying on abrasive chemicals or heavy foaming agents.

What We Like
Plant-based enzymes
Bleach-free whitening
Soothing mint flavor
Plaque reducing pomegranate
Cruelty-free formula

Lumineux Teeth Whitening Toothpaste 2 Pack - Enamel Safe for Sensitive & Whiter Teeth - Certified Non-Toxic, Fluoride Free, No Alcohol, Artificial Col...

Lumineux Enamel Safe Teeth Whitening Toothpaste Two Pack

LUMINEUX 300079 0.22 Pounds

Reviews for LUMINEUX (PM Score)

9.8 PM Score
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  • Whitening Without The Sensitivity: What does taking care of your mouth mean to us? Well, when it comes to whitening, it means to lift stains without taking the enamel too. Your teeth can and should be whitened without the use of harsh bleaches that damage your tooth structure, leading to sensitivity.
  • Clinically Proven: Let’s be honest, all the better-for-you ingredients mean nothing if they don’t prove results. So, we set out to scientifically show your brightest smile could be achieved with Lumineux and we have! With over 50 double-blind, university studies backing us up, Lumineux can proudly say we clean, freshen and whiten as well as the other guys, without the harm.
  • Microbiome Safe: This one is unique. In fact, I would wager that Lumineux is the only oral care company on the market that can claim that we are certified non-toxic and microbiome safe. That means our products actually work with your body to achieve oral health by protecting your good bacteria and detoxifying the bad.
  • Purposeful & Uncompromising Ingredients: We invite you to check out the ingredients lists on all of our products! They’re packed with ingredients that can nourish and help improve your oral health without preservatives, additives, or artificial dyes or flavorings.
  • Oils Vs Bleach: Most products use peroxide to remove stains, which removes enamel to get rid of stains. Lumineux uses potent essential oils that break up stains instead, whitening your teeth without damaging your enamel. Plus, they’re yummier.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Lumineux Health 9.89 Yes Yes Yes

Traditional whitening methods often force a frustrating trade-off between a brighter smile and agonizing tooth sensitivity. Lumineux solves this by ditching harsh peroxide bleaches in favor of potent essential oils that break up stains without stripping away your enamel. I was particularly impressed by the commitment to oral microbiome health. It is rare to find a certified non-toxic formula that actually works to protect your good bacteria while detoxifying the bad. Since it is fluoride-free, SLS-free, and contains no artificial colors or alcohol, you can clean and freshen your mouth without the usual chemical cocktail. It feels like a sophisticated, dentist-formulated upgrade to a standard morning routine, backed by serious university studies rather than just marketing hype.

What We Like
Enamel safe whitening
Microbiome safe formula
Essential oil based
Non-toxic ingredients
Clinically proven results

Desert Essence Tea Tree Oil & Neem Toothpaste - 6.25 Ounce - Pack of 3 - Refreshing Rich Taste - Baking Soda & Essential Oil of Wintergreen - Antisept...

Desert Essence Tea Tree Oil and Neem Toothpaste

4.7 (2,180 ratings)
DESERT ESSENCE 3403NDE-3 8.10 X 1.50 X 1.80 Inches 1.30 Pounds

Reviews for DESERT ESSENCE (PM Score)

9.8 PM Score
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  • HELPS FIGHT PLAQUE - The tea tree oil used in this toothpaste has antiseptic properties that help in fighting plaque buildup in your mouth.
  • REFRESHING - Tea tree oil and neem toothpaste is flavored with the pure essential oil of wintergreen leaf that keeps your breath feeling fresh.
  • DEEP CLEANS TEETH & GUM - With the combination of sea salt, baking soda, and neem extract, this toothpaste deep cleans the teeth and gums.
  • NAUTRAL INGREDIENTS - Desert Essence Tea tree oil and neem toothpaste is made using natural ingredients like neem extract, sea salt, wintergreen leaf oil, and eco-harvest tea tree oil and leaf distillate.
  • SAFE FOR REGULAR USE - This toothpaste does not contain sweeteners, parabens, harsh abrasives, glycols, fluoride, phthalates, petroleum compounds, and artificial fragrances or dyes. With no harmful ingredients, it can be safely use without worries of side effects.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
NetRush 9.98 Yes Yes Yes

Natural wellness enthusiasts who refuse to compromise on oral hygiene will find this toothpaste to be a total game-changer. I was immediately struck by how much cleaner my mouth feels thanks to the potent combination of neem extract, sea salt, and baking soda. Unlike many mainstream brands that rely on harsh chemicals, this formula uses antiseptic tea tree oil to tackle plaque buildup while keeping things gentle. The wintergreen leaf essential oil provides a crisp, refreshing sensation that lingers without the artificial aftertaste you get from synthetic sweeteners. It is a rare find to discover a fluoride-free, gluten-free option that actually delivers a deep, professional-feeling clean every single morning.

What We Like
Antiseptic tea tree oil
Refreshing wintergreen flavor
Deep cleaning formula
Natural neem extract
Fluoride and gluten free

Hello Naturally Whitening Fluoride Toothpaste, Natural Peppermint Flavor and Tea Tree Oil, Peroxide Free, Gluten Free, SLS Free, 3 Pack, 4.7 OZ Tubes

hello Naturally Whitening Fluoride Toothpaste Trio

4.7 (1,560 ratings)
HELLO CUNYAX

Reviews for HELLO (PM Score)

9.8 PM Score
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  • Contains three (3) 4.7 oz. tubes of hello naturally whitening fluoride toothpaste
  • Thoughtfully formulated with a calcium mineral blend that naturally whitens teeth. Its farm grown, super-peppy peppermint and tea tree oil tame bad breath, and coconut oil moisturizes for extra friendliness
  • This toothpaste whitens naturally and gently prevents cavities, strengthens enamel, and provides mind-blowing freshness
  • Hello naturally whitening fluoride toothpaste is peroxide free, dye free, SLS free, paraben free, triclosan free, preservative free, and gluten free. hello toothpastes also contain no artificial sweeteners and no artificial flavors. No brainer
  • Choose friendly. hello is vegan, never tested on animals (Leaping Bunny Certified) and made in the USA. Brush and greet freely
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most people settle for harsh, peroxide-heavy whitening treatments that leave their gums feeling sensitive, but hello offers a gentler path to a brighter smile. I was impressed by how this formula swaps aggressive chemicals for a calcium mineral blend that whitens naturally without the sting. The combination of farm-grown peppermint and tea tree oil provides a serious burst of freshness that actually lasts, while the coconut oil keeps things feeling moisturized rather than stripped. It is a rare win to find a toothpaste that is completely free of SLS, dyes, and artificial sweeteners while still delivering on enamel strength and cavity prevention. This three-pack is a total no-brainer for anyone wanting a vegan, Leaping Bunny certified routine that feels as good as it looks.

What We Like
Calcium mineral whitening
Peppermint and tea tree
Peroxide free formula
Moisturizing coconut oil
Vegan and cruelty-free

Tom's Of Maine Natural Wicked Fresh! Fluoride Toothpaste, Spearmint, 4.7 Oz. 2-Pack (Packaging May Vary)

Tom's of Maine Wicked Fresh Spearmint Toothpaste

4.7 (4,035 ratings)
TOM'S OF MAINE 683373 2.16 X 7.25 X 2.90 Inches 0.59 Pounds

Reviews for TOM'S OF MAINE (PM Score)

9.8 PM Score
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  • WHAT YOU'LL GET: Two 4.7-ounce tubes of Tom's of Maine Wicked Fresh! Natural Toothpaste with Fluoride in Spearmint Flavor
  • NOW THAT'S FRESH: Licorice root extract blocks bad breath germs from producing odor
  • CAVITY PROTECTION: Fluoride toothpaste strengthens teeth to promote a healthier mouth
  • RECYCLABLE TUBE: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle
  • TAKE CARE OF YOURSELF NATURALLY: Contains no artificial preservatives, colors or flavors and is not tested on animals
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most people settle for harsh, chemical-heavy pastes that leave your mouth feeling stripped, but Tom's of Maine Wicked Fresh! offers a much more balanced approach to oral hygiene. This spearmint formula doesn't just clean. It uses licorice root extract to actively block the germs responsible for bad breath, providing a level of freshness that feels genuinely natural. I was particularly impressed by the inclusion of fluoride, which ensures you aren't sacrificing essential cavity protection just to go the natural route. It is refreshing to find a product that avoids artificial preservatives, colors, and flavors while still delivering a high-performance clean. Plus, the commitment to sustainability is evident in the recyclable tubes, making it a smart choice for both your teeth and the planet.

What We Like
Spearmint flavor
Licorice root extract
Fluoride cavity protection
No artificial colors
Recyclable tubes

Tom's of Maine Natural Luminous White Toothpaste with Fluoride, Clean Mint, 4.0 oz. 3-Pack (Packaging May Vary)

Tom's of Maine Luminous White Clean Mint Toothpaste

4.7 (4,571 ratings)
TOM'S OF MAINE US06165A 6.48 X 1.45 X 6.50 Inches 0.75 Pounds

Reviews for TOM'S OF MAINE (PM Score)

9.8 PM Score
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  • WHAT YOU'LL GET: Three 4.0-ounce tubes of Tom's of Maine Luminous White Natural Toothpaste in Clean Mint Flavor
  • WHITER, BRIGHTER SMILE: This whitening toothpaste is clinically proven to whiten teeth by removing surface stains
  • CAVITY PROTECTION: Fluoride toothpaste prevents cavities and strengthens enamel
  • RECYCLABLE TUBE: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle
  • TAKE CARE OF YOURSELF NATURALLY: Contains no artificial preservatives, colors or flavors and is not tested on animals
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Tom's of Maine has mastered the balance of natural ingredients and effective oral care with this Luminous White toothpaste. While many whitening products rely on harsh chemicals, this formula uses clinically proven methods to lift surface stains for a brighter smile without sacrificing your preference for cleaner ingredients. The Clean Mint flavor provides a refreshing sensation that makes your morning routine feel much more revitalizing. I particularly appreciate that it includes fluoride to strengthen enamel and fight cavities, ensuring you aren't choosing between aesthetics and health. Plus, the commitment to sustainability is evident in the recyclable tubes, making it a smart choice for anyone looking to reduce their environmental footprint while maintaining a bright, healthy smile.

What We Like
Clinically proven whitening
Enamel strengthening fluoride
Clean mint flavor
Recyclable tubes
No artificial additives

Cali White Fluoride Free Natural Whitening Toothpaste, Activated Charcoal Toothpaste, Vegan, Sulfate Free, Peroxide Free, SLS Free, Pacific Mint 4 oz,...

Cali White Activated Charcoal Whitening Toothpaste

CALI WHITE PASTE01 2.00 X 1.50 X 7.00 Inches 0.25 Pounds

Reviews for CALI WHITE (PM Score)

9.8 PM Score
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  • Charcoal Activated Toothpaste - Certified Organic Coconut Oil, and Baking Soda this chemical-free whitening toothpaste binds to stains and eliminates plaque like a pro.
  • Clinically Proven - Toothpaste that whitens teeth up to 7 shades whiter - Infused with the remineralizing properties of Diatomaceous Earth, Tea Tree Oil, Coconut Oil, Xylitol and Peppermint Oil. Packed with all the ingredients needed for a natural everyday toothpaste.
  • Minty Fresh Breath - toothpaste specially crafted to leave your breath fresh and your mouth feeling clean
  • Made in USA - Vegan - Cruelty-Free - Fluoride-Free - SLS-Free - Gluten-Free - Peroxide-Free - No Triclosan - No Parabens - Safe For Kids - Hydrogen Peroxide-Free PEROXIDE FREE
  • Contains one (1) 4 oz. tube of Cali White, Charcoal Teeth Whitening Toothpaste
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
CALIWHITE SMILE 9.86 Yes Yes Yes

After weeks of use, my morning oral care routine has completely transformed thanks to this natural alternative. Cali White delivers a heavy-hitting whitening experience without relying on harsh peroxides or sulfates, which is a massive win for anyone sensitive to traditional chemicals. The combination of activated charcoal, organic coconut oil, and baking soda works effectively to lift stains and tackle plaque, while the addition of diatomaceous earth and xylitol helps with remineralization. I was particularly impressed by the Pacific Mint flavor. It provides a genuine, lasting freshness that makes your mouth feel incredibly clean. It is rare to find a vegan, cruelty-free formula that actually lives up to its claim of brightening teeth by several shades while remaining safe enough for the whole family.

What We Like
Activated charcoal whitening
Peroxide free formula
Pacific mint flavor
Remineralizing ingredients
Vegan and cruelty-free

Burt’s Bees Toothpaste, Natural Flavor, Fluoride-Free, Purely White, Zen Peppermint, 4.7 oz, Pack of 3

Burt's Bees Purely White Zen Peppermint Toothpaste

4.7 (1,987 ratings)
BURT'S BEES 192539000818

Reviews for BURT'S BEES (PM Score)

9.8 PM Score
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  • Includes three 4.7 oz tubes of Burt’s Bees Purely White Zen Peppermint Fluoride-Free Toothpaste
  • Experience the refreshment of Zen Peppermint toothpaste which will leave you clean and fresh
  • Made Without: Sodium Lauryl Sulfate (SLS), Triclosan & Parabens, Artificial Flavors & Sweeteners, Preservatives & Blue, Red, Yellow Dyes, Plastic Microbeads
  • Crafted to help remove surface stains to help you achieve a beautiful smile
  • Essential Oil flavored, fluoride free toothpaste
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Your morning routine just got a much-needed sensory upgrade with the Zen Peppermint flavor profile. I tested this fluoride-free formula to see if it could actually handle surface stain removal without relying on harsh chemicals, and the results were impressive. The essential oil-based peppermint provides a clean, refreshing sensation that lingers without the stinging sensation often caused by Sodium Lauryl Sulfate. It is a relief to find a whitening option that completely avoids parabens, artificial sweeteners, and synthetic dyes. Since this three-pack comes with three 4.7 oz tubes, it is a practical way to keep your bathroom stocked with a natural, microbead-free cleaner that actually makes your smile look brighter.

What We Like
Zen Peppermint flavor
Fluoride-free formula
Removes surface stains
Essential oil based
No artificial dyes

Himalaya Botanique Complete Care Toothpaste, Plaque Reducer for Brighter Teeth and Fresh Breath, 5.29 oz, Variety 4-Pack

Himalaya Botanique Complete Care Toothpaste Variety Pack

4.7 (2,374 ratings)
HIMALAYA HIMALAYA BOTANIQUE TOOTHPASTES 6.90 X 4.50 X 1.50 Inches 0.33 Pounds

Reviews for HIMALAYA (PM Score)

9.8 PM Score
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  • UNIQUE CLEANING & PLAQUE FIGHTING INGREDIENTS: Plant-based ingredients like Neem work hard to keep your whole mouth clean, while Pomegranate helps reduce plaque for cleaner teeth and healthy looking gums.
  • FOUR CLEAN, REFRESHING FLAVORS: Enjoy mint, peppermint, spearmint and cinnamon flavors that make your whole mouth tingle with pleasure, while gentle ingredients bring you brighter teeth and a winning smile.
  • A CLEAN TOOTHPASTE WITH NO COMPROMISE ON FOAM & FLAVOR: Finally, a clean toothpaste with no unwanted extras, yet it still tastes and foams wonderfully!
  • FREE FROM THE STUFF YOU DON’T WANT: Fluoride free, triclosan free, SLS (sodium lauryl sulfate) free, carrageenan free and gluten free too.
  • CRUELTY FREE: We care about our furry friends. That’s why we never test our toothpaste on animals.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Himalaya. 9.94 Yes Yes Yes

Himalaya Botanique Complete Care Toothpaste delivers a botanical punch that makes fluoride-free oral care feel surprisingly indulgent. I was impressed by how this variety pack manages to balance clean ingredients with a satisfying sensory experience. Instead of the harsh, stripped-back feeling common in many natural pastes, this formula foams beautifully and offers a refreshing tingle. The combination of Neem and Pomegranate works effectively to target plaque and keep gums looking healthy without relying on SLS or triclosan. With four distinct flavors—mint, peppermint, spearmint, and cinnamon—your morning routine stays interesting. It is rare to find a cruelty-free, gluten-free option that doesn't compromise on flavor or texture, but this set hits that sweet spot perfectly.

What We Like
Plant-based plaque fighting
Four refreshing flavors
SLS and fluoride free
Cruelty free formula
Gentle teeth brightening

Sensodyne Nourish Gently Soothing Sensitive Toothpaste For Sensitive Teeth And Cavity Prevention - 4 Oz

4.7 (1,186 ratings)
SENSODYNE 310158318606 0.25 Pounds

Reviews for SENSODYNE (PM Score)

9.8 PM Score
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  • One 4 oz tube of Sensodyne Nourish Gently Soothing Sensitive Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention
  • This sensitivity toothpaste nourishes and strengthens teeth for a healthy mouth
  • This toothpaste delivers trusted sensitivity protection when used twice daily
  • Toothpaste is blended with aloe vera extract and natural mint that provides a clean sensation
  • Mint toothpaste that freshens breath
  • Brush for two minutes, twice daily
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Alef Beis 9.95 Yes Yes Yes

Neem Essential Toothpaste New 5 in 1 100% Fluoride Free

Noni Neem Essential 5 in 1 Toothpaste

4.7 (1,018 ratings)
NONI 642014638482 8.00 X 1.80 X 1.50 Inches 0.35 Pounds

Reviews for NONI (PM Score)

9.8 PM Score
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  • Neem Toothpaste
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Golden shop LLC 6.90 Yes Yes Yes

Most people assume that ditching fluoride means sacrificing oral protection, but Noni's Neem Essential Toothpaste proves that botanical ingredients can hold their own. I was surprised to find that this 5 in 1 formula feels just as substantial as traditional pastes despite being 100% fluoride free. It relies on the natural properties of neem to handle the heavy lifting of daily dental care. It is an easy switch for anyone looking to move toward a more natural beauty regimen without breaking the bank. It offers a clean, straightforward approach to oral hygiene that avoids the harsh chemicals found in standard drugstore brands.

What We Like
100% fluoride free
Natural neem formula
Five-in-one protection
Affordable daily care

Orajel Kids Paw Patrol Anti-Cavity Fluoride Toothpaste, Natural Fruity Bubble Flavor, 4.2oz Tube

Orajel Kids Paw Patrol Anti-Cavity Fluoride Toothpaste

4.6 (6,433 ratings)
ORAJEL 103993 2.31 X 6.50 X 1.38 Inches 4.20 ounces

Reviews for ORAJEL (PM Score)

9.8 PM Score
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  • EFFECTIVE CAVITY PROTECTION: Anti-cavity fluoride toothpaste protects against cavities, strengthens teeth, helps keep gums healthy and helps remove plaque.
  • NATURAL FRUITY BUBBLE FLAVOR: Great bubblegum flavor and taste encourages good brushing habits. Product Form: Gel
  • 99% NATURALLY SOURCED INGREDIENTS: Free from parabens, sugar, gluten, silicones, alcohol, sodium lauryl sulfate (SLS), dairy, aspartame and artificial preservatives, colors, dyes & sweeteners.
  • PAW PATROL: Bring the fun of Paw Patrol to brushing with toothpaste featuring Chase, Marshall and Skye.
  • STAGE 3 FOR AGES 2-10: Orajel Kids Stage 3 Anti-Cavity Fluoride Toothpaste is appropriate for independent brushers.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Bright illustrations of Chase, Marshall, and Skye transform a potentially stressful morning chore into a playful adventure for your little one. This Stage 3 gel is specifically designed for independent brushers aged two to ten, making it a practical choice for parents navigating the transition to self-care. The natural fruity bubblegum flavor is a standout, helping to encourage consistent brushing habits without the harshness of traditional pastes. Beyond the fun branding, the formula is impressively clean, utilizing 99% naturally sourced ingredients and staying free from parabens, SLS, and artificial dyes. It provides effective cavity protection and plaque removal while keeping gums healthy, offering a reliable balance of dental science and kid-friendly appeal.

What We Like
Natural bubblegum flavor
Paw Patrol characters
Fluoride cavity protection
99% natural ingredients
Independent brusher formula

Burt’s Bees Toothpaste, Natural Flavor, Charcoal Fluoride-Free Toothpaste, Zen Peppermint, 4.7 oz, Pack of 3

Burt's Bees Zen Peppermint Charcoal Toothpaste

4.6 (1,451 ratings)
BURT'S BEES

Reviews for BURT'S BEES (PM Score)

9.8 PM Score
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  • Contains Charcoal to remove surface stains to help restore teeth to their natural whiteness
  • Crafted to leave your breath fresh and your mouth feeling clean
  • Made Without: Sodium Lauryl Sulfate (SLS), Triclosan & Parabens, Artificial Flavors & Sweeteners, Preservatives & Blue, Red, Yellow Dyes, Plastic Microbeads
  • Essential Oil flavored fluoride free toothpaste
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

After weeks of use, my morning routine feels significantly more refreshing thanks to this charcoal-infused formula. This Zen Peppermint blend manages to tackle surface stains effectively, helping to restore a natural whiteness without relying on harsh chemicals. I was particularly impressed by the clean ingredient list. It avoids sodium lauryl sulfate, parabens, and artificial dyes, which makes it a much more mindful choice for daily oral care. The essential oil flavoring provides a crisp, clean sensation that lingers without being overwhelming. Since it is fluoride-free, it serves as a fantastic alternative for anyone looking to ditch traditional additives while still achieving that polished, bright smile and long-lasting fresh breath.

What We Like
Natural charcoal whitening
Zen Peppermint flavor
Fluoride-free formula
Essential oil infused
No artificial dyes

Boka Natural Kids Toothpaste, Fluoride Free - Nano Hydroxyapatite for Remineralizing, Sensitive Teeth, & Whitening - Dentist Recommended Oral Care - O...

Boka Natural Kids Orange Cream Toothpaste

4.6 (1,060 ratings)
BOKA 860001532494 7.00 X 2.10 X 1.50 Inches 0.25 Pounds

Reviews for BOKA (PM Score)

9.8 PM Score
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  • Orange Cream: with vibrant notes of oranges paired with creamy natural vanilla.
  • Features Nano Hydroxyapatite (n-HA): We are trading out fluoride for n-HA, the mineral that makes up enamel used to remineralize teeth. It's the perfect choice for natural oral care.
  • Remineralizes and Whitens Teeth: Refreshing natural toothpaste that improves your overall tooth enamel health and helps to brighten those pearly whites.
  • 100% Biocompatible: Health care products should, by definition, be natural. Boka’s toothpastes are free from Fluoride, Sulfates, Parabens and Artificial Flavors & Colors.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
DoubleY Brands 9.93 Yes Yes Yes

A burst of citrusy orange paired with a smooth, creamy vanilla hits your senses the moment you squeeze this onto a toothbrush. Unlike traditional kids' pastes that rely on harsh chemicals, Boka uses Nano Hydroxyapatite to remineralize enamel, making it a smarter, biocompatible alternative to fluoride. It feels much more premium than your standard drugstore find, focusing on strengthening teeth and naturally whitening them without the use of sulfates, parabens, or artificial dyes. It is a refreshing way to handle oral care that actually supports enamel health while tasting like a treat. For parents looking to ditch the artificial stuff without sacrificing efficacy, this orange cream formula is a standout choice for daily routines.

What We Like
Nano Hydroxyapatite technology
Remineralizes tooth enamel
Natural orange cream flavor
Fluoride and sulfate free
Whitening formula

Dr. Squatch Teeth Whitening Toothpaste Kit - Day and Night Flouride Free Natural Toothpaste (1 Citrus Mint + 1 Sooth Spearmint Tooth Paste) 4.7 oz Tub...

Dr. Squatch Day and Night Whitening Toothpaste Kit

4.6 (1,104 ratings)
DR. SQUATCH A-TOOTH-BUN 0.03 Pounds

Reviews for DR. SQUATCH (PM Score)

9.8 PM Score
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  • DR. SQUATCH NATURAL TOOTHPASTE on sensitive teeth as well as normal teeth, for men formulated specifically for your morning and night routines without the harsh chemicals found in conventional toothpaste
  • START YOUR DAY LIKE A CHAMPION citrus mint toothpaste blasts away morning breath with a burst of peppermint. Green tea extract and vitamin B12 give you the refreshing kick you need
  • WHITENING POWER THAT NEVER SLEEPS intensive stain removal whitening toothpaste that never sleeps. End your day with a Soothing Spearmint for a boost of extra whitening from natural clay stain removal toothpaste
  • HYDROXYAPATITE sensitive toothpaste for fighting against sensitivity and supports enamel health around the clock, a natural calcium-based mineral enamel repair toothpaste
  • SUDISFACTION GUARANTEED rest easy. If this isn't the best flouride free toothpaste whitening you've ever used, it's on us
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Dr. Squatch 9.93 Yes Yes Yes

After weeks of use, my morning and evening oral care routines feel completely transformed by this dual-action kit. The Citrus Mint tube is a total game-changer for morning breath, utilizing green tea extract and vitamin B12 to provide a refreshing, high-energy start to the day. Transitioning to the evening, the Soothing Spearmint formula uses natural clay to tackle stains while the hydroxyapatite works to support enamel health and manage sensitivity. It is rare to find a fluoride-free option that balances intensive whitening with gentle, calcium-based mineral repair. This kit effectively replaces multiple specialized products by addressing both daytime freshness and nighttime enamel maintenance without relying on harsh chemicals.

What We Like
Natural clay whitening
Hydroxyapatite enamel support
Citrus mint freshness
Soothing spearmint flavor
Fluoride free formula

NOW Solutions, Xyliwhiteâ„¢ Toothpaste Gel, Refreshmint, Cleanses and Whitens, Fresh Taste, 6.4-Ounce

NOW Solutions Xyliwhite Refreshmint Toothpaste Gel

4.6 (3,025 ratings)
NOW 8090 7.90 X 1.90 X 1.80 Inches 0.40 Pounds

Reviews for NOW (PM Score)

9.8 PM Score
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  • CLEANSES AND WHITENS: XyliWhite is a remarkable fluoride-free toothpaste gel that uses xylitol as its main ingredient.
  • FOR ADULTS AND CHILDREN: Do you know a vegan that always talks about oil pulling? Turn them on to this remarkable fluoride-free toothpaste gel.
  • FRESH TASTE: Formulated with the purest ingredients. Free of SLS (sodium lauryl sulfate).
  • GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (for stability, potency, and product formulation).
  • Packaged in the USA by a family owned and operated company since 1968.
  • During the summer months products may arrive warm but Amazon stores and ships products in accordance with manufacturers' recommendations, when provided.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

NOW Solutions Xyliwhite Toothpaste Gel is a powerhouse for anyone looking to ditch fluoride without sacrificing a bright smile. The xylitol-based formula works effectively to cleanse and whiten while maintaining a clean, Refreshmint taste that feels incredibly natural. I was particularly impressed by the ingredient list. It is completely free of SLS, making it a much gentler option for sensitive mouths or those following a vegan lifestyle. Since it is produced by a family-owned company with high-level GMP quality assurance, you can actually trust the potency and stability of what you are putting in your mouth. It provides a refreshing, high-quality oral care experience that works well for both adults and children looking for a cleaner alternative.

What We Like
Fluoride-free formula
Xylitol based whitening
SLS free
Refreshing mint taste
Vegan friendly

Davids Natural Whitening Toothpaste, Antiplaque, Fluoride Free, SLS Free, Peppermint, Metal Tube, Tube Roller Included, 5.25 OZ Value Size (Compare)

Davids Natural Whitening Peppermint Toothpaste

4.5 (4,597 ratings)
DAVIDS 0861226000003 7.25 X 1.38 X 1.38 Inches 0.33 Pounds

Reviews for DAVIDS (PM Score)

9.7 PM Score
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  • Clean & Safe Ingredients / High Performance – Davids eliminated the fluoride and other common toothpaste chemicals and replaced with healthier high performance ingredients to create a premium toothpaste that effectively removes plaque, naturally whitens and freshens breath…your mouth will be amazed. Davids is Fluoride Free, Sulfate Free (no SLS), with No Artificial Flavors / Colors / Preservatives, and Vegan (no animal by-products). Birch xylitol is used to support your oral health.
  • Safe & Gentle Whitening – micro polishing agents gently remove surface stains to safely whiten without causing the sensitivity normally found with peroxide or other bleaching agents. RDA (abrasive rating) of 101 to effectively remove plaque and surface stains while being enamel safe for daily brushing. Safe range per ADA (American Dental Association).
  • Healthy Mouth – formulated to restore a healthy PH balance and support your mouth’s natural oral microbiome. Plaque is the main enemy of teeth and Davids is designed to aggressively stop plaque from forming and reduce existing plaque buildup, while leaving your mouth feeling minty fresh and exceptionally clean. Healthy mouth for a healthy you.
  • Sustainably Focused – Davids ditched the plastic tube, and exchanged for a recyclable metal tube, which is better for the planet and looks better on your counter. A metal tube roller is include with each tube to roll the tube and squeeze out all the toothpaste…genius right!
  • Made in USA – Uses 98% USA origin ingredients for the highest quality possible and to support US jobs. Higher grade ingredients translates into a higher performance toothpaste.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Davids Natural Toothpaste 9.88 Yes Yes Yes

Davids Natural Whitening Toothpaste sets a new standard for clean oral care with its impressive, enamel-safe brightening power. I was immediately struck by how it manages to tackle surface stains using micro-polishing agents without the tooth sensitivity often triggered by harsh peroxides. It feels incredibly refreshing thanks to the peppermint flavor and birch xylitol, leaving my mouth feeling genuinely clean rather than just chemically coated. The commitment to a healthy microbiome is evident in its pH-balancing formula, which aggressively targets plaque buildup. Even the packaging is a standout. The recyclable metal tube looks sophisticated on the counter, and the included tube roller is a brilliant touch to ensure you don't waste a single drop of this high-performance, fluoride-free formula.

What We Like
Enamel safe whitening
Recyclable metal tube
Plaque fighting formula
Fluoride and SLS free
Includes tube roller

Dr. Bronner’s - All-One Toothpaste (3-Pack Variety) 5 Ounce Peppermint, Cinnamon, Anise - 70% Organic Ingredients, Natural and Effective, Fluoride-Fre...

Dr. Bronner’s All-One Toothpaste Variety Pack

4.5 (2,234 ratings)
DR. BRONNER'S 43224-16585 3.94 X 0.79 X 1.06 Inches 1.10 Pounds

Reviews for DR. BRONNER'S (PM Score)

9.7 PM Score
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  • THIS VARIETY PACK INCLUDES: Dr. Bronner's All-One Toothpaste is made with 70% organic ingredients. Variety pack includes 3 scents: Peppermint, Cinnamon & Anise (5 ounces per tube).
  • NO SYNTHETIC FOAMING AGENTS: No Sodium Lauryl Sulfate, Sodium Lauroyl Sarcosinate, Ammonium Lauryl Sulfate, Sodium Methyl Cocoyl Taurate—none! No artificial colors, flavors, preservatives, or sweeteners. Fluoride- and cruelty-free!
  • A SIMPLE FORMULA: Hydrated Silica and Calcium Carbonate act as natural, gentle abrasives. Baking Soda and Potassium Cocoate (made with Organic Coconut Oil) are superb natural cleansers. Organic Essential Oils provide refreshing flavor. It's that simple!
  • WHY FLUORIDE-FREE TOOTHPASTE: Research shows Americans are receiving more than enough fluoride through water fluoridation. Dr. Bronner's provides an effective fluoride-free toothpaste for consumers who are wishing to reduce fluoride intake
  • OUR TOOTHPASTE IS CRUELTY-FREE and NEVER TESTED ON ANIMALS: Dr. Bronner’s products and ingredients are never tested on animals so they qualify for the Leaping Bunny logo. Finally, a toothpaste that matches your values!
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
WishingUWell 9.95 Yes Yes Yes

Can you actually achieve a professional-level clean without relying on synthetic foaming agents or fluoride? This Dr. Bronner’s variety pack proves that a minimalist approach works, utilizing a blend of organic essential oils and gentle abrasives like hydrated silica and calcium carbonate. I was particularly impressed by the absence of SLS and artificial sweeteners, which makes the brushing experience feel much more natural. The trio of Peppermint, Cinnamon, and Anise flavors offers a refreshing way to break the monotony of standard drugstore pastes. It is a rare find to locate a formula that manages to reduce plaque and freshen breath while remaining strictly cruelty-free and composed of 70% organic ingredients. It effectively bridges the gap between high-performance dental care and clean-label living.

What We Like
70% organic ingredients
Fluoride-free formula
No synthetic foaming agents
Three essential oil scents
Cruelty-free Leaping Bunny certified

The Natural Dentist Healthy Gums Antigingivitis / Antiplaque SLS-Free Toothpaste with Aloe Vera, Peppermint Twist, 5 Ounce Tube

The Natural Dentist Healthy Gums Aloe Vera Toothpaste

4.5 (1,307 ratings)
THE NATURAL DENTIST 20714132000169 1.65 X 2.00 X 7.10 Inches 0.31 Pounds
  • GUM HEALTH TOOTHPASTE: Natural toothpaste for the treatment and prevention of bleeding gums. Made with 20% purified aloe vera to help prevent and reduce plaque and fight gingivitis. SLS-free toothpaste. Fluoride-free. Vegan. Cruelty-free.
  • SLS-FREE CLEANING: Many natural toothpastes include Sodium Lauryl Sulfate (SLS), but like all of our toothpastes, our bleeding gums toothpaste has no SLS. They're all formulated without artificial preservatives, colors, flavors or sweeteners.
  • GENTLE AND EFFECTIVE for Chemo Care: Made without SLS or other harsh ingredients, The Natural Dentist Healthy Gums is a gentle and effective toothpaste to use during chemotherapy to help prevent the oral side effects associated with cancer treatment.
  • GOOD ORAL HYGIENE is essential for a healthy-looking smile. Using any of our SLS-free toothpastes supports clean teeth & healthy gums. The Natural Dentist Healthy Gums Antigingivitis / Antiplaque Toothpaste for bleeding gums is no exception.
  • THE NATURAL DENTIST: We believe in high-quality oral care without harsh chemicals, abrasives, & artificial fillers. Our toothpastes have no SLS. Our mouthwashes have no alcohol. They're all formulated to be naturally safe & effective.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

After weeks of use, my oral routine feels significantly more soothing and less abrasive than it did with standard drugstore brands. The Natural Dentist Healthy Gums toothpaste stands out because it swaps out harsh Sodium Lauryl Sulfate (SLS) for a gentle formula enriched with 20% purified aloe vera. I found the peppermint twist refreshing without being overwhelming, making it an ideal choice for anyone dealing with sensitive or bleeding gums. Because it is fluoride-free, vegan, and cruelty-free, it fits perfectly into a clean-living lifestyle. It is also a surprisingly effective option for those undergoing chemotherapy who need a mild, non-irritating way to maintain oral hygiene and manage side effects. It delivers a clean feeling without the artificial colors or sweeteners found in traditional pastes.

What We Like
20% purified aloe vera
SLS-free formula
Prevents bleeding gums
Vegan and cruelty-free
Peppermint twist flavor

Dr. Bronner’s - All-One Toothpaste (Peppermint, 5 ounce) - 70% Organic Ingredients, Natural and Effective, Fluoride-Free, SLS-Free, Helps Freshen Brea...

Dr. Bronner’s All-One Peppermint Toothpaste

4.5 (1,517 ratings)
DR. BRONNER'S NA 1.65 X 2.13 X 7.44 Inches

Reviews for DR. BRONNER'S (PM Score)

9.7 PM Score
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  • MADE WITH ORGANIC and FAIR TRADE INGREDIENTS: Dr. Bronner's All-One Toothpaste is made with 70% organic ingredients—our low-foaming formula helps whiten teeth, reduce plaque and freshen breath.
  • NO SYNTHETIC FOAMING AGENTS: No Sodium Lauryl Sulfate, Sodium Lauroyl Sarcosinate, Ammonium Lauryl Sulfate, Sodium Methyl Cocoyl Taurate—none! No artificial colors, flavors, preservatives, or sweeteners. Fluoride- and cruelty-free!
  • A SIMPLE FORMULA: Hydrated Silica and Calcium Carbonate act as natural, gentle abrasives. Baking Soda and Potassium Cocoate (made with Organic Coconut Oil) are superb natural cleansers. Organic Essential Oils provide refreshing flavor. It's that simple!
  • WHY FLUORIDE-FREE TOOTHPASTE: Research shows Americans are receiving more than enough fluoride through water fluoridation. Dr. Bronner's provides an effective fluoride-free toothpaste for consumers who are wishing to reduce fluoride intake
  • OUR TOOTHPASTE IS CRUELTY-FREE and NEVER TESTED ON ANIMALS: Dr. Bronner’s products and ingredients are never tested on animals so they qualify for the Leaping Bunny logo. Finally, a toothpaste that matches your values!
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
DiscountHomeEmporium 5.37 Yes Yes Yes

Most people assume a toothpaste needs a mountain of synthetic foam to actually clean your teeth, but Dr. Bronner’s proves that simplicity wins the day. This low-foaming formula ditches the harsh Sodium Lauryl Sulfate and artificial sweeteners in favor of a much cleaner ingredient list. I was impressed by how the combination of baking soda, calcium carbonate, and organic coconut oil manages to whiten teeth and reduce plaque without relying on heavy chemicals. The peppermint essential oils provide a genuine, refreshing burst that lingers without that artificial aftertaste you get from mainstream brands. It is a rare find that manages to be effective at oral hygiene while remaining strictly vegan, fluoride-free, and Leaping Bunny certified.

What We Like
70% organic ingredients
Fluoride-free formula
Natural gentle abrasives
No synthetic foaming agents
Refreshing peppermint flavor

Davids Nano Hydroxyapatite Natural Toothpaste, Sensitive, Whitening, Enamel Health, Fluoride Free, SLS Free, Peppermint, 5.25 oz Metal Tube, Tube Roll...

Davids Nano Hydroxyapatite Sensitive Whitening Toothpaste

4.5 (4,765 ratings)
DAVIDS NANO HYDROXYAPATITE TOOTHPASTE 0.33 Pounds

Reviews for DAVIDS (PM Score)

9.7 PM Score
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  • Features Nano Hydroxyapatite (n-HA) - the same ingredient that naturally makes up 97% of your teeth material. We eliminated the fluoride and replaced with this biocompatible ingredient to remineralize your enamel, reduce teeth sensitivity and naturally whiten.
  • Safe & Gentle Whitening – micro polishing agents gently remove surface stains to safely whiten without causing the sensitivity normally found with peroxide or other bleaching agents. RDA (abrasive rating) of 101 to effectively remove plaque and surface stains while being enamel safe for daily brushing. Safe range per ADA (American Dental Association).
  • Bioactive Sensitive Relief - most sensitive toothpastes uses Potassium Nitrate (nerve numbing drug) to temporarily numb the tooth nerves. We use Hydroxyapatite (n-HA) to reduce sensitivity by remineralizing the enamel and passageways (tubules) to the nerves.
  • Clean & Safe Ingredients – Davids uses only premium ingredients derived from plants and the earth, with no animal by-products (vegan). Fluoride Free, Sulfate Free (no SLS), EWG VERIFIED. No Artificial Flavors, Colors, or Preservatives. Birch xylitol used to improve oral health.
  • Healthy Mouth – formulated to restore a healthy PH balance and support your mouth’s natural oral microbiome. Plaque is the main enemy of teeth and Davids is designed to aggressively stop plaque from forming and reduce existing plaque buildup, while leaving your mouth feeling minty fresh and exceptionally clean. Healthy mouth for a healthy you.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Davids Natural Toothpaste 9.87 Yes Yes Yes

Davids is the essential upgrade for anyone tired of the trade-off between whitening results and tooth sensitivity. Instead of relying on nerve-numbing potassium nitrate, this formula uses nano hydroxyapatite to actually remineralize your enamel and seal off sensitive tubules. I was particularly impressed by the micro-polishing agents. They provide a deep clean with an RDA of 101 that lifts surface stains without the harshness of peroxide. It feels incredibly premium, especially with the metal tube and included roller that ensures you get every last bit of paste. Because it is fluoride-free, SLS-free, and EWG VERIFIED, you get a minty, clean mouth feeling that supports your natural microbiome rather than disrupting it with artificial additives.

What We Like
Nano hydroxyapatite remineralization
Gentle micro-polishing
Fluoride and SLS free
Supports oral microbiome
Includes metal tube roller

Jason Powersmile Whitening Fluoride-Free Toothpaste, Powerful Peppermint, Travel Size, 3 Oz

Jason Powersmile Whitening Fluoride-Free Toothpaste

4.5 (1,568 ratings)
JASON 0418 6.69 X 6.69 X 6.00 Inches 0.19 Pounds

Reviews for JASON (PM Score)

9.7 PM Score
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  • One 3 oz. travel-size tube of Jason Powersmile Whitening Fluoride-Free Powerful Peppermint Toothpaste
  • Helps brighten your smile and freshen your breath without the use of harsh abrasives and chemicals
  • Crafted with a wholesome blend of gentle polishers and botanicals like calcium carbonate and baking soda
  • A formula inspired by nature's best, free from fluoride, gluten, saccharin, artificial sweeteners, parabens, propylene glycol and SLS
  • Always cruelty-free, never tested on animals
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

You might doubt that a fluoride-free formula can actually deliver a noticeable brightening effect, but Jason Powersmile challenges that skepticism head-on. I was pleasantly surprised by how effectively this peppermint paste lifts stains without relying on harsh abrasives or aggressive chemicals. Instead, it utilizes a thoughtful blend of calcium carbonate and baking soda to polish teeth gently. It feels much cleaner than your standard drugstore brand because it skips the SLS, parabens, and artificial sweeteners entirely. The peppermint flavor provides a sharp, refreshing kick that lingers just long enough to keep your breath feeling crisp. Since it comes in a convenient 3 oz. travel size, it is an easy addition to a toiletry bag for anyone wanting to maintain a bright smile while on the move.

What We Like
Gentle botanical polishers
Fluoride-free formula
Powerful peppermint flavor
Cruelty-free
Travel-friendly size

ARM & HAMMER Essentials Fluoride-Free Toothpaste Whiten + Activated Charcoal-4 Pack of 4.3oz Tubes, Clean Mint- 100% Natural Baking Soda

Arm & Hammer Essentials Charcoal Whitening Toothpaste

4.5 (2,117 ratings)
ARM & HAMMER 40002 5.63 X 1.50 X 6.63 Inches 1.07 Pounds

Reviews for ARM & HAMMER (PM Score)

9.7 PM Score
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  • ESSENTIAL INGREDIENTS: Made from 100% natural baking soda to deep clean between teeth & gums and neutralize plaque acids. Essential oils sourced from natural North American peppermint – to freshen breath.
  • FREE FROM: Fluoride, artificial sweeteners and dyes, SLS, preservatives, parabens and peroxide
  • WHITEN & RESTORE: Clinically proven to white teeth and restore shine back to your smile with naturally sourced calcium
  • MULTIPACK: Contains 4 tubes of toothpaste
  • Clean Mint Flavor
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Finding a whitening solution that skips the harsh chemicals and peroxide can feel like an impossible task for health-conscious commuters. This Arm & Hammer Essentials pack solves that dilemma by utilizing 100% natural baking soda to neutralize plaque acids and deep clean between teeth and gums. I was particularly impressed by the clean mint flavor, which relies on North American peppermint essential oils rather than artificial sweeteners or dyes. It manages to restore a natural shine using calcium without the use of SLS, parabens, or fluoride. Since this multipack comes with four tubes, it is a practical way to maintain a fluoride-free routine without constantly running back to the store for a single replacement.

What We Like
Natural baking soda
Activated charcoal whitening
Fluoride-free formula
Peppermint essential oils
Four tube multipack
Buying Guide

A Guide to Selecting the Best Natural Toothpaste

A Guide to Selecting the Best Natural Toothpaste

The Fluoride Debate: Protection vs. Purity

The most significant decision factor in the natural toothpaste market is whether you want a fluoride-containing formula or a fluoride-free alternative. Fluoride is the gold standard for remineralizing enamel and preventing cavities. Many high-quality natural brands now include fluoride sourced from natural minerals to provide clinical protection without synthetic additives. On the other hand, if your primary goal is to avoid fluoride entirely due to personal preference or sensitivity, you must ensure your chosen toothpaste compensates with other enamel-strengthening agents like hydroxyapatite. Hydroxyapatite is a biocompatible mineral that can help repair tooth enamel and reduce sensitivity, making it the premier choice for those seeking a fluoride-free but high-performance option.

Abrasivity and Enamel Safety

Because natural toothpastes often eschew synthetic polishing agents, they frequently turn to natural abrasives like baking soda (sodium bicarbonate), calcium carbonate, or silica. While these are effective at removing plaque and surface stains, it is crucial to check the Relative Dentin Abrasivity (RDA) profile if possible. High-abrasivity pastes—often those heavy on charcoal or coarse baking soda—can be excellent for whitening but may wear down enamel over long-term use if used too aggressively. For those with sensitive teeth or receding gums, look for 'low-abrasive' formulations that prioritize gentle cleaning over intense whitening.

Ingredient Transparency and 'Hidden' Additives

A truly natural toothpaste should be transparent about its sourcing. When reading labels, look for the absence of common culprits like Sodium Lauryl Sulfate (SLS), which is a foaming agent that can cause mouth sores in sensitive individuals. Instead, look for gentle foaming agents derived from coconut or other plant sources. Additionally, be wary of 'natural flavors' that might still include synthetic components. The best products use essential oils—such as peppermint, spearmint, tea tree, or clove—to provide flavor and antimicrobial benefits. Tea tree and clove are particularly valuable as they offer natural antibacterial properties that support gum health.

Targeting Specific Oral Concerns

Your decision logic should be dictated by your primary dental goal:

  • For Whitening: Look for activated charcoal or gentle silica. These lift stains without the harsh chemical bleaching agents found in conventional whitening kits.
  • For Sensitivity: Prioritize pastes containing hydroxyapatite or potassium nitrate, which help soothe nerve endings and plug microscopic tubules in the teeth.
  • For Gum Health: Seek out ingredients like aloe vera, neem, or xylitol. Xylitol is a natural sweetener that actually helps inhibit the growth of cavity-causing bacteria.

By focusing on these three pillars—mineral protection, abrasive levels, and targeted botanical benefits—you can move beyond the marketing buzzwords and select a toothpaste that genuinely supports your oral hygiene routine.

Ready to choose?

Jump back to our ranked picks or compare the shortlist side by side.

Frequently Asked Questions

Quick answers about Natural Toothpaste before you buy.

Prioritize ingredients like hydroxyapatite for enamel repair, xylitol for cavity prevention, and essential oils for breath freshness, while ensuring the formula is free from artificial dyes and synthetic sweeteners.

Not all do. While many natural brands opt for fluoride-free formulas, some use mineral-based alternatives or include fluoride sourced from natural minerals to ensure cavity protection.

Yes. Sodium Lauryl Sulfate (SLS) is a common foaming agent that can cause irritation or canker sores in sensitive individuals. Many natural toothpastes use gentler, plant-derived surfactants instead.

Yes, provided the formula contains remineralizing agents like hydroxyapatite or xylitol, which help strengthen tooth enamel and inhibit the growth of cavity-causing bacteria.

Natural whitening typically relies on gentle abrasives like calcium carbonate or brightening agents like coconut oil rather than harsh bleaching chemicals, making them safer for sensitive enamel.

Because they avoid artificial flavors like saccharin or peppermint extracts, you may notice more earthy or herbal notes from ingredients like stevia, tea tree oil, or clove.

Modern natural formulations are designed to match the efficacy of conventional brands by using fine, non-abrasive polishing agents that lift plaque without scratching the enamel.
Research & Insights

Our Analysis of Natural Toothpaste

1,246,323 Reviews Analyzed
500 Products Evaluated
7.6 Avg PM Score
10 Brands Ranked

Top 10 Natural Toothpaste Brands on Amazon

Share of top-ranked products by brand, from our editorial analysis.

  1. 01 Tom's Of Maine 74 (32.9%)
  2. 02 Hello 27 (12%)
  3. 03 Colgate 20 (8.9%)
  4. 04 Jack N' Jill ................. Since 1949 17 (7.6%)
  5. 05 Uncle Harry's 17 (7.6%)
  6. 06 Desert Essence 16 (7.1%)
  7. 07 Auromere 14 (6.2%)
  8. 08 Sprinjene 14 (6.2%)
  9. 09 Jason 13 (5.8%)
  10. 10 Spry 13 (5.8%)

What Our Analysis Found

We've carried out a comprehensive analysis of 1,246,323 reviews on Natural Toothpaste, using our selection criteria to identify the best options in the categories. Our findings reveal that most customers typically select Natural Toothpaste priced around $15.60.

Our team of expert editors reviewed these high-quality items and handpicked the top 30 Natural Toothpaste for your consideration..

We are dedicated to assisting our users in finding the right toothpaste Products based on their needs, saving them considerable time when choosing which Natural Toothpaste to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.

Side by Side

Comparison Table

Compare the top 30 picks at a glance — select a column to sort.

# Product Brand PM Score Rating Where to Buy
1 Tom's of Maine Fluoride-Free Whitening Toothpaste Tom's of Maine 9.9 4.7 (43,926) Buy on Amazon
2 hello Kids Natural Watermelon Fluoride Free Toothpaste hello 9.9 4.7 (21,929) Buy on Amazon
3 Tom's of Maine Whole Care Spearmint Toothpaste Tom's of Maine 9.9 4.7 (10,199) Buy on Amazon
4 JASON Sea Fresh Strengthening Fluoride-Free Toothpaste JASON 9.9 4.6 (12,254) Buy on Amazon
5 hello Activated Charcoal Teeth Whitening Toothpaste hello 9.9 4.5 (36,769) Buy on Amazon
6 hello Antiplaque Whitening Toothpaste with Tea Tree Oil hello 9.9 4.8 (2,104) Buy on Amazon
7 Himalaya Botanique Complete Care Whitening Toothpaste Himalaya 9.9 4.8 (2,759) Buy on Amazon
8 Lumineux Enamel Safe Teeth Whitening Toothpaste Two Pack Lumineux 9.8 4.2 (15,804) Buy on Amazon
9 Desert Essence Tea Tree Oil and Neem Toothpaste Desert Essence 9.8 4.7 (2,180) Buy on Amazon
10 hello Naturally Whitening Fluoride Toothpaste Trio hello 9.8 4.7 (1,560) Buy on Amazon
11 Tom's of Maine Wicked Fresh Spearmint Toothpaste Tom's of Maine 9.8 4.7 (4,035) Buy on Amazon
12 Tom's of Maine Luminous White Clean Mint Toothpaste Tom's of Maine 9.8 4.7 (4,571) Buy on Amazon
13 Cali White Activated Charcoal Whitening Toothpaste Cali White 9.8 4.1 (42,930) Buy on Amazon
14 Burt's Bees Purely White Zen Peppermint Toothpaste Burt's Bees 9.8 4.7 (1,987) Buy on Amazon
15 Himalaya Botanique Complete Care Toothpaste Variety Pack Himalaya 9.8 4.7 (2,374) Buy on Amazon
16 Sensodyne Nourish Gently Soothing Sensitive Toothpaste for S Sensodyne 9.8 4.7 (1,186) Buy on Amazon
17 Noni Neem Essential 5 in 1 Toothpaste Noni 9.8 4.7 (1,018) Buy on Amazon
18 Orajel Kids Paw Patrol Anti-Cavity Fluoride Toothpaste Orajel 9.8 4.6 (6,433) Buy on Amazon
19 Burt's Bees Zen Peppermint Charcoal Toothpaste Burt's Bees 9.8 4.6 (1,451) Buy on Amazon
20 Boka Natural Kids Orange Cream Toothpaste Boka 9.8 4.6 (1,060) Buy on Amazon
21 Dr. Squatch Day and Night Whitening Toothpaste Kit Dr. Squatch 9.8 4.6 (1,104) Buy on Amazon
22 NOW Solutions Xyliwhite Refreshmint Toothpaste Gel NOW 9.8 4.6 (3,025) Buy on Amazon
23 Organic Bamboo Charcoal Toothpaste 100% Natural Teeth Whiten Essentials blessing 9.8 4.6 (1,071) Buy on Amazon
24 Davids Natural Whitening Peppermint Toothpaste Davids 9.7 4.5 (4,597) Buy on Amazon
25 Dr. Bronner’s All-One Toothpaste Variety Pack Dr. Bronner's 9.7 4.5 (2,234) Buy on Amazon
26 The Natural Dentist Healthy Gums Aloe Vera Toothpaste The Natural Dentist 9.7 4.5 (1,307) Buy on Amazon
27 Dr. Bronner’s All-One Peppermint Toothpaste Dr. Bronner's 9.7 4.5 (1,517) Buy on Amazon
28 Davids Nano Hydroxyapatite Sensitive Whitening Toothpaste Davids 9.7 4.5 (4,765) Buy on Amazon
29 Jason Powersmile Whitening Fluoride-Free Toothpaste JASON 9.7 4.5 (1,568) Buy on Amazon
30 Arm & Hammer Essentials Charcoal Whitening Toothpaste Arm & Hammer 9.7 4.5 (2,117) Buy on Amazon