PickSmartly Review

Best Rimmel Eye Makeup in 2026

9.9 PM Score
Products Evaluated
20
Reviews Analyzed
88,131
Brands Ranked
4
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When it comes to achieving high-impact eye looks without a professional artistry budget, Rimmel has long been a staple in makeup kits worldwide. Known for balancing trend-driven aesthetics with accessible formulations, their eyeshadow collections cater to everyone from the minimalist student to the seasoned makeup enthusiast. Choosing the right eyeshadow isn't just about picking a color you like. It’s about understanding how pigment density, texture, and finish interact with your eyelid shape and skin type. This guide will help you navigate the specific nuances of Rimmel’s eyeshadow offerings to ensure you find the perfect palette or single shade for your daily routine or special occasion.

Editor's Choice

Our Top Picks for Rimmel Eye Makeup

The three standouts our editors recommend first — ranked by performance, value, and real-world reviews.

Rimmel Exaggerate Auto Waterproof Eye Definer, Earl Grey, 0.01 Fluid Ounce, 1 Count

Rimmel Exaggerate Waterproof Auto Eye Definer in Earl Grey

4.6 (16,465 ratings)
RIMMEL RLWED264 0.30 X 1.90 X 6.20 inches 0.01 Pounds

Reviews for RIMMEL (PM Score)

9.9 PM Score
Buy on Amazon
  • It's a high impact eyeliner pencil that includes a built-in smudger and sharpener
  • Intensely pigmented shades give a creamy matte to high metallic finish
  • High precision lines and subtle blending create strong and sexy eyes
  • Waterproof and colour-intense formula
  • Up to 10 hours long-lasting wear
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Smudged, fading eyeliner is the ultimate enemy of a polished look, but the Rimmel Exaggerate Auto Eye Definer aims to fix that frustration permanently. I was particularly impressed by the Earl Grey shade, which delivers intense pigment that feels incredibly creamy during application. What sets this apart is the sheer convenience. You get a high-precision pencil that includes both a built-in smudger for that sultry, blown-out effect and a sharpener to keep lines crisp. Whether you want a sharp, defined wing or a soft, smoky gradient, the formula holds up for up to 10 hours. It is completely waterproof, meaning your eye makeup stays put without migrating, making it a reliable staple for long days or nights out.

What We Like
Built-in smudger
Integrated sharpener
Waterproof formula
Ten-hour wear
Intense pigmentation

Rimmel Exaggerate Eye Definer, Blackest Black, 1 Count, Waterproof Long Lasting Easy Twist Up Self-Sharpening Eye Color Pencil

Rimmel Exaggerate Eye Definer Waterproof Eyeliner Pencil

4.6 (16,458 ratings)
RIMMEL 3400496026 0.33 X 0.33 X 5.39 Inches 0.01 Pounds

Reviews for RIMMEL (PM Score)

9.9 PM Score
Buy on Amazon
  • It's a high impact eyeliner pencil that includes a built-in smudger and sharpener
  • Intensely pigmented shades give a creamy matte to high metallic finish
  • High precision lines and subtle blending create strong and sexy eyes
  • Waterproof and colour-intense formula
  • Upto 10 hours long-lasting wear
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Rimmel Exaggerate Eye Definer delivers an unapologetically intense Blackest Black pigment that refuses to budge. I was immediately impressed by how the creamy formula glides on to create high-precision lines, but the real magic happens when you use the built-in smudger for a more sultry, lived-in look. It transitions effortlessly from a sharp, matte definition to a soft, blended shadow. Because it is waterproof and designed for up to 10 hours of wear, you don't have to worry about midday smearing or fading. The self-sharpening twist-up design is a total game-changer for quick touch-ups, making this a reliable staple for anyone needing high-impact eye color that actually lasts.

What We Like
Waterproof formula
Built-in smudger
Ten-hour wear
Self-sharpening twist-up
Intense pigment

Rimmel Exaggerate Eye Definer, Starlit Black, 0.01 Fluid Ounce, 1 Count

4.6 (16,525 ratings)
RIMMEL RI3400496026 0.33 X 0.33 X 5.39 inches 0.01 Pounds

Reviews for RIMMEL (PM Score)

9.9 PM Score
Buy on Amazon
  • Get full color definition! Retractable Tip with Built-in Smudger creates a smokey eye.
  • Built-in sharpener creates smooth, clean lines . Waterproof, 10HR Wear.
  • Lashes are instantly defined.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Rimmel Magnif'eyes Eyeshadow Palette, Spice Edition

Rimmel Magnif'eyes Eyeshadow Palette Spice Edition

4.5 (10,225 ratings)
RIMMEL 34560754005 2.36 X 0.51 X 6.89 Inches 0.01 Pounds

Reviews for RIMMEL (PM Score)

9.9 PM Score
Buy on Amazon
  • All-in-one eyeshadow, liner and highlighter 12-pan palette
  • High-shimmer, ultra-smooth, blendable formula
  • Mix and match mattes, satins and shimmers for an endless combinations of looks
  • Compliments all skin tones and eye colours
  • Crease-proof, smear-proof, wears all day
  • Winner of the 2018 ELLE Beauty Grand Prix in the Eyeshadow Palette Category
  • Available in 6 shades
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

A single swipe of these pigments delivers an immediate, high-shimmer impact that feels incredibly creamy against the eyelid. The Rimmel Magnif'eyes Spice Edition is a powerhouse 12-pan palette that actually does the work of three different products by functioning as an eyeshadow, liner, and highlighter. I was particularly impressed by how the ultra-smooth, blendable formula transitions seamlessly between the matte, satin, and shimmer textures. Whether you are going for a subtle daytime look or a dramatic evening eye, the crease-proof and smear-proof formula stays put all day long. It is no wonder this collection earned the ELLE Beauty Grand Prix, as the shade range is thoughtfully designed to compliment nearly every skin tone and eye color imaginable.

What We Like
Twelve versatile pans
Crease-proof formula
Ultra-smooth texture
Multipurpose application
High-shimmer finish
#5

Rimmel Magnif'eyes Eyeshadow Palette, Colour Edition, Pack of 1

Rimmel Magnif'eyes 12-Pan Eyeshadow Palette

4.5 (10,281 ratings)
RIMMEL 34560754004 0.50 X 6.90 X 2.30 Inches 0.01 Pounds

Reviews for RIMMEL (PM Score)

9.9 PM Score
Buy on Amazon
  • All-in-one eyeshadow, liner and highlighter 12-pan palette
  • High-shimmer, ultra-smooth, blendable formula
  • Mix and match mattes, satins and shimmers for an endless combinations of looks
  • Compliments all skin tones and eye colours
  • Crease-proof, smear-proof, wears all day
  • Winner of the 2018 ELLE Beauty Grand Prix in the Eyeshadow Palette Category
  • Available in 6 shades
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Most people assume a budget-friendly palette will sacrifice pigment, but the Rimmel Magnif'eyes completely defies that expectation. This 12-pan powerhouse is an award-winning multitasker that functions as an eyeshadow, liner, and highlighter all in one compact kit. I found the formula to be incredibly ultra-smooth and blendable, making it easy to transition from soft daytime mattes to high-shimmer evening looks. Whether you are layering satins or using the deeper shades as a liner, the color payoff is impressive and stays crease-proof throughout the day. It is rare to find a palette that works so seamlessly across all skin tones while remaining smear-proof from morning to night. For under seven dollars, it delivers professional-grade versatility that punches far above its weight class.

What We Like
All-in-one versatility
Ultra-smooth formula
Crease-proof wear
Blendable textures
High-shimmer finish

Rimmel Magnif'eyes Eyeshadow Palette, Crimson Edition, Pack of 1

Rimmel Magnif'eyes Crimson Edition Eyeshadow Palette

4.5 (10,364 ratings)
RIMMEL COSRIM954 2.36 X 6.89 X 0.51 Inches 0.18 Pounds

Reviews for RIMMEL (PM Score)

9.9 PM Score
Buy on Amazon
  • All-in-one eyeshadow, liner and highlighter 12-pan palette
  • High-shimmer, ultra-smooth, blendable formula
  • Mix and match mattes, satins and shimmers for an endless combinations of looks
  • Compliments all skin tones and eye colours
  • Crease-proof, smear-proof, wears all day
  • Winner of the 2018 ELLE Beauty Grand Prix in the Eyeshadow Palette Category
  • Available in 6 shades
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Bulky makeup bags are often cluttered with separate products that serve the same purpose, but the Rimmel Magnif'eyes Crimson Edition solves this by condensing your entire eye routine into a single compact. This 12-pan palette is a true multitasker, offering eyeshadows, liners, and a highlighter all in one place. During my testing, I found the formula to be incredibly ultra-smooth and easy to blend, whether I was using the deep mattes or the high-shimmer shades. It stays put from morning to night without creasing or smearing, which is a massive win for busy schedules. Since it won the 2018 ELLE Beauty Grand Prix, I had high expectations, and the ability to mix and match these satins and shimmers really delivers a professional-grade look for under ten dollars.

What We Like
Twelve versatile pans
Ultra-smooth formula
Crease-proof wear
Multifunctional design
High-shimmer finish
#7

Rimmel Magnif'eyes Eyeshadow Palette, Wow, 0.5 Ounce, Pack of 1

Rimmel Magnif'eyes Eyeshadow Palette in Wow

4.5 (10,364 ratings)
RIMMEL 34560754006 0.60 X 2.40 X 6.90 Inches 0.03 Pounds

Reviews for RIMMEL (PM Score)

9.9 PM Score
Buy on Amazon
  • 12-shade palette for multiple eye looks & eye shapes
  • Stay-true shades for all skin tones
  • A mix of high-shimmer and matte shades, perfect for sculpting, shading and defining
  • Rich, intense, long-lasting color
  • Crease-proof. Smear-proof. Wears all day.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

The Rimmel Magnif'eyes Eyeshadow Palette in Wow delivers an incredible range of intense, high-impact color that punches far above its weight class. I was immediately impressed by how the twelve distinct shades work together, offering a seamless blend of high-shimmer and matte finishes. Whether you are trying to sculpt your crease with a deep matte or add a pop of light with a shimmer, these pigments stay true to their shade regardless of your skin tone. The formula feels remarkably stable throughout a long day, proving to be both crease-proof and smear-proof during my testing. It is a versatile little kit that makes transitioning from a subtle daytime look to a dramatic evening style effortless without needing a massive collection of individual shadows.

What We Like
Twelve versatile shades
Matte and shimmer mix
Crease-proof formula
Long-lasting color
Smear-proof wear
#8

Rimmel Magnif'eyes Eyeshadow Palette, Jewel Rocks Edition (3614227182493),Powder

Rimmel Magnif'eyes Jewel Rocks Eyeshadow Palette

4.5 (10,364 ratings)
RIMMEL 34560897009 2.36 X 6.89 X 0.51 Inches 0.03 Pounds

Reviews for RIMMEL (PM Score)

9.9 PM Score
Buy on Amazon
  • Silky smooth, high impact color for all day wear
  • Long lasting, Crease proof
  • Waterproof
  • Product Dimensions: 2.4 x 6.9 x 0.5 inches. 0.49 ounces
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Three Little Birds Market 9.83 Yes Yes Yes

You are halfway through a long wedding reception or a late-night concert, and your eye makeup still looks as vibrant as it did during your morning routine. That is the level of reliability the Rimmel Magnif'eyes Jewel Rocks Edition brings to your makeup kit. I was particularly impressed by how the silky smooth powder glides onto the lid without any patchy fallout, delivering high-impact color that actually stays put. Because it is waterproof and crease-proof, you do not have to worry about smudging or settling into fine lines halfway through the day. At this price point, it feels like a professional-grade steal for anyone needing a dependable, long-lasting palette that can handle all-day wear.

What We Like
Silky smooth texture
High impact color
Crease proof formula
Waterproof finish
Long lasting wear

Rimmel Magnif'eyes Eye Palette, Blush Edition. Pack of 1

Rimmel Magnif'eyes Blush Edition Eye Palette

4.5 (10,364 ratings)
RIMMEL RLMES02 6.89 X 2.36 X 0.51 Inches 0.18 Pounds

Reviews for RIMMEL (PM Score)

9.9 PM Score
Buy on Amazon
  • All-in-one eyeshadow, liner and highlighter 12-pan palette
  • High-shimmer, ultra-smooth, blendable formula
  • Mix and match mattes, satins and shimmers for an endless combinations of looks
  • Compliments all skin tones and eye colours
  • Crease-proof, smear-proof, wears all day
  • Winner of the 2018 ELLE Beauty Grand Prix in the Eyeshadow Palette Category
  • Available in 6 shades
  • Rich, intense, long-lasting colour.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Can a single budget-friendly palette truly replace your entire eye makeup kit? The Rimmel Magnif'eyes Blush Edition proves it can by packing twelve high-performance pans into one versatile tool. I was impressed by how the ultra-smooth, blendable formula transitions seamlessly between rich mattes, elegant satins, and high-shimmer finishes. It functions as a complete system, allowing you to use specific shades as eyeshadow, liner, or even a brightening highlighter. The pigment is incredibly intense and stays crease-proof and smear-proof from morning until night. It is no wonder this collection earned the ELLE Beauty Grand Prix, as the color payoff feels premium despite the accessible price point. Whether you are aiming for a subtle daytime look or a dramatic evening shimmer, this palette offers endless combinations that flatter every eye color.

What We Like
Twelve versatile pans
Crease-proof formula
High-shimmer finishes
Long-lasting wear
Blendable textures

Rimmel Magnif'eyes Eyeshadow Palette, Electric Violet Edition (3614227182486)

Rimmel Magnif'eyes Eyeshadow Palette Electric Violet Edition

4.5 (10,309 ratings)
RIMMEL COSRIM972 2.36 X 6.89 X 0.51 Inches 0.19 Pounds

Reviews for RIMMEL (PM Score)

9.9 PM Score
Buy on Amazon
  • Waterproof
  • Long lasting, Crease proof
  • Silky smooth, high impact color for all day wear
  • Product Dimensions: 2.4 x 6.9 x 0.5 inches. 0.16 ounces
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Bold color enthusiasts who crave high-impact drama without the heavy price tag need this palette in their makeup kit immediately. The Electric Violet Edition delivers a silky smooth texture that glides onto the lids, providing intense pigment that doesn't feel chalky or difficult to blend. What actually impressed me during testing was the sheer staying power. It is waterproof and crease-proof, meaning your look stays vibrant from morning coffee through a long night out. Even at its incredibly accessible price point, the formula performs like a much more expensive professional product. It is a compact, travel-friendly essential for anyone wanting to experiment with vivid, long-lasting shades that won't budge.

What We Like
High impact color
Waterproof formula
Crease proof wear
Silky smooth texture
Long lasting pigment

Rimmel Scandaleyes Waterproof Kohl Kajal Liner, Nude, 0.04 Oz

Rimmel Scandaleyes Waterproof Kohl Kajal Liner in Nude

RIMMEL 34788273005 5.47 X 0.31 X 0.31 Inches 0.02 Pounds

Reviews for RIMMEL (PM Score)

9.9 PM Score
Buy on Amazon
  • Ultra smooth and creamy formula that glides on easily
  • Waterproof, smudge-proof, sweat-proof, heat-proof, humidity-proof
  • Safe for sensitive eyes
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Deals Buzz Health 9.86 No No No

Smudged, watery eyeliner can ruin an entire look in minutes, especially when humidity or sweat starts to kick in. I tested the Rimmel Scandaleyes Kohl Kajal Liner to see if it could actually hold up against those elements, and the performance is impressive for the price point. The formula is incredibly creamy, gliding onto the waterline without that annoying tugging sensation you often get with harder pencils. Since it is specifically designed to be waterproof, smudge-proof, and heat-proof, it stays locked in place regardless of the weather. It is also a relief to find a high-pigment liner that remains safe for sensitive eyes. This nude shade provides a soft, natural definition that lasts all day without migrating into your fine lines.

What We Like
Ultra smooth formula
Waterproof and smudge-proof
Heat and humidity proof
Sensitive eye safe
Creamy glide

Wet n Wild MegaGlo Makeup Stick Conceal and Contour Neutral Follow Your Bisque,1 Ounce (Pack of 1),807

Wet n Wild MegaGlo Makeup Stick

WET N WILD 807 2.91 X 0.94 X 3.42 inches 0.01 pounds

Reviews for WET N WILD (PM Score)

9.9 PM Score
Buy on Amazon
  • In one swipe you can get catwalk-ready cheekbones, naturally flushed cheeks or an insanely glowy complexion.
  • Toss one of these in your purse or pocket and you’ll be camera-ready in less time it takes to double tap.
  • Multi-use sticks that conceal, highlight, contour and add a pop of color to the cheeks! Easy to control design with precise application!
  • Available in: Strobe, Contour, Conceal and Blush.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

You are rushing out the door for a last-minute brunch and realize your complexion looks a bit dull and tired. Instead of digging through a heavy makeup bag, you grab the Wet n Wild MegaGlo Makeup Stick, which fits perfectly in your pocket for quick touch-ups. This Follow Your Bisque shade is a total multitasker, allowing you to swipe on a natural flush, define your cheekbones with a contour, or add a bright highlight in seconds. The design is incredibly easy to control, making precise application a breeze even when you are in a hurry. It is the ultimate tool for anyone needing to go from tired to camera-ready faster than a social media double tap.

What We Like
Multi-use design
Precise application
Portable stick format
Natural flushed cheeks
Easy to control

Rimmel Scandaleyes 24hr waterproof eyeliner, Brown, Pack of 1

Rimmel Scandaleyes 24hr Waterproof Brown Eyeliner

RIMMEL 801783670 1.88 X 0.38 X 7.37 Inches 0.02 pounds

Reviews for RIMMEL (PM Score)

9.9 PM Score
Buy on Amazon
  • High intensity color for an instant color impact
  • Ophthalmologist tested. Suitable for contact lens wearers and sensitive eyes
  • Patented lengthening formula.
  • Ultra smooth & creamy formula that glides on easily Waterproof
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Can a drugstore eyeliner actually hold up against a full day of chaos? I put the Rimmel Scandaleyes 24hr waterproof eyeliner to the test, and the high-intensity brown pigment delivers an immediate, striking impact that usually requires much more expensive formulas. The texture is impressively ultra-smooth and creamy, gliding across the lash line without any tugging or skipping. What really surprised me was how comfortable it felt. It is ophthalmologist tested and works perfectly even with contact lenses or sensitive eyes. Even with its patented lengthening formula integrated into the application experience, the waterproof finish stays put. It is a reliable, budget-friendly staple for anyone needing a smudge-proof look that doesn't irritate the eyes.

What We Like
High intensity color
Ultra smooth formula
Waterproof finish
Contact lens safe
Creamy application

URBAN DECAY Naked3 Mini Eyeshadow Palette - Rosy Neutral Shimmers & Mattes - Pigmented Eye Makeup Palette For On the Go - Ultra Blendable - Up to 12 H...

Urban Decay Naked3 Mini Rosy Neutral Eyeshadow Palette

4.7 (2,800 ratings)
URBAN DECAY S4532000 0.50 X 4.25 X 2.22 Inches 0.01 Pounds

Reviews for URBAN DECAY (PM Score)

9.8 PM Score
Buy on Amazon
  • YOU LOOK BETTER NAKED - Urban Decay Naked3 Mini Nude Eyeshadow Palette features six all-new, universally flattering rosy neutrals made for every skin tone and eye makeup look.
  • VERSATILE SHADES - Get the full range of nude and neutral eye shadow shades in one everyday eyeshadow palette: ivory sheen, peachy champagne shimmer, dusty rose pink, mauve, grey-plum matte, and deep charcoal brown with a hint of purple.
  • HIGH-PIGMENT COLOR - These eyeshadow shades have rich colors & finishes that go on smoothly—never chalky or powdery—and last up to 12 hours. Use them solo or layer to create endless looks, from a monochromatic wash of color to bold, smoky eyes.
  • VEGAN FORMULA - All shades are made with a cruelty-free, vegan formula that doesn’t compromise on vibrancy, longwear, or blendability. Use shimmer shades to highlight the eye, brow, and cheek. Use deeper shades to fill brows or create faux freckles.
  • PLAYS WELL WITH OTHERS - Prime lids with Urban Decay Eyeshadow Primer Potion for more vibrant color and all-day, crease-free wear. Mist your brush with All Nighter Setting Spray to make Naked3 Mini shades last even longer.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.50 Yes Yes Yes

Most people assume a smaller palette means sacrificing color depth, but the Urban Decay Naked3 Mini proves that compact packaging can actually house a full spectrum of professional-grade pigment. I was struck by how these six rosy neutrals, ranging from a peachy champagne shimmer to a deep charcoal brown, transition seamlessly from a soft daytime wash to a dramatic smoky eye. The texture is remarkably smooth and avoids that dreaded chalky finish, staying vibrant for up to 12 hours. It is a vegan, cruelty-free formula that feels surprisingly versatile. I even used the deeper shades to define my brows. Whether you are traveling or just need a reliable everyday kit, these shades play beautifully together for a polished, monochromatic look.

What We Like
Twelve-hour wear
Vegan formula
Highly pigmented
Ultra blendable
Versatile rosy neutrals

URBAN DECAY Naked2 Basics Eyeshadow Palette, 6 Taupe & Brown Matte Neutral Shades - Ultra-Blendable, Rich Colors with Velvety Texture - Makeup Set Inc...

Urban Decay Naked2 Basics Matte Eyeshadow Palette

4.6 (7,409 ratings)
URBAN DECAY 2

Reviews for URBAN DECAY (PM Score)

9.8 PM Score
Buy on Amazon
  • YOU LOOK BETTER NAKED - URBAN DECAY Naked2 Basics is a compact, travel-ready eyeshadow palette featuring 6 neutral matte shades that complement a range of skin tones, from cool and olive complexions to deeper hues.
  • HIGH-PIGMENT SHADES - Naked2 Basics palette shades include cruelty-free Skimp, Stark, Frisk, Cover, Primal, and Undone.
  • BACK 2 BASICS - With six ultra-versatile, taupe-hued nudes, this eyeshadow palette is perfect for creating simple eye looks or as a base for pigmented colorful eyeshadows and dramatic eye looks.
  • PIGMENT INFUSION SYSTEM - Every shade in our paraben-free, sulfate-free, and phthalate-free eye shadow palettes features our proprietary ingredient blend that supplies velvety texture, rich color, and extreme blendability.
  • PLAYS WELL WITH OTHERS - Prep lids with our Eyeshadow Primer Potion for a look that lasts all day and won't fade or crease. Maximize color payoff by misting your eyeshadow brush with All Nighter Long-Lasting Makeup Setting Spray before applying.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.89 Yes Yes Yes

Toss this compact into your carry-on for those frantic mornings when you need to go from a sleepy airport terminal to a professional meeting without a full makeup kit. The Naked2 Basics palette is a masterclass in utility, offering six essential taupe and brown matte shades like Skimp, Stark, and Undone that work for almost any skin tone. I found the proprietary pigment infusion system makes a massive difference. The texture feels incredibly velvety and blends effortlessly without any patchy fallout. Whether you are using these nudes as a subtle base for a colorful look or wearing them solo for a sophisticated daytime vibe, the color payoff is impressive. It is a streamlined, travel-friendly solution for anyone who prioritizes high-pigment neutrals over bulky, unnecessary glitter.

What We Like
Six matte shades
Velvety texture
Ultra-blendable formula
Travel-ready compact
Rich neutral tones

Rimmel Magnif'eyes Eye Contouring Palette Blush Edition 002

Rimmel London Magnif'eyes Eye Contouring Blush Palette

4.5 (2,124 ratings)
RIMMEL LONDON 34560754002 2.36 X 6.89 X 0.51 Inches 0.03 Pounds

Reviews for RIMMEL LONDON (PM Score)

9.7 PM Score
Buy on Amazon
  • Brand New
  • Original Item
  • Factory Sealed
  • Never Used
  • Quality Product
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
EYM LLC 3.10 Yes Yes Yes

Most makeup enthusiasts settle for muddy, single-shade contouring when they could be using a curated palette designed for dimension. The Rimmel Magnif'eyes Eye Contouring Palette in the Blush Edition 002 offers a much more sophisticated approach to facial sculpting than standard powders. Since this arrives factory sealed and brand new, you can be certain of the product's freshness and original quality right out of the box. It is a specialized tool for anyone looking to move beyond basic color application toward a more professional, contoured look. For under ten dollars, it provides an accessible way to experiment with professional-grade sculpting techniques without a heavy investment.

What We Like
Blush edition tones
Factory sealed
Contouring palette
Original item

Almay Smoky Eye Trios, Everyday Neutrals, 0.19 oz., eyeshadow palette (50)

Almay Smoky Eye Trio in Everyday Neutrals

4.4 (2,896 ratings)
ALMAY UNKNOWN 0.50 X 2.00 X 3.00 Inches 0.08 Pounds

Reviews for ALMAY (PM Score)

9.6 PM Score
Buy on Amazon
  • Enhances your eyes creating a bright, bold and beautiful look
  • Luxurious smoldering ember compliments hazel eyes perfectly
  • 16 hour wear time without creasing, fading or smudging
  • Ophthalmologist tested and non-irritating for easy use on all skin types
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
GLOBALL US 9.87 Yes Yes Yes

A single swipe of these shadows delivers a smoldering, ember-like warmth that makes hazel eyes absolutely pop. I was particularly impressed by how the pigments stay put. The 16-hour wear time is no joke, as I saw zero creasing or smudging even after a full day of activity. This trio is designed to transition from a subtle daytime look to a bold, smoky evening aesthetic without any fading. Because it is ophthalmologist tested and non-irritating, it feels incredibly gentle on the lids, making it a reliable choice for sensitive skin types. For under six dollars, you are getting a high-performance palette that delivers a bright and beautiful finish without the typical midday meltdown.

What We Like
16-hour wear
Smudge-proof formula
Non-irritating
Hazel eye enhancer
Crease-resistant

Wet n Wild Photo Focus Dewy Liquid Foundation Makeup, Classic Beige

Wet n Wild Photo Focus Dewy Liquid Foundation

4.4 (8,818 ratings)
WET N WILD 1111527 1.10 X 1.38 X 3.62 Inches 0.02 Pounds

Reviews for WET N WILD (PM Score)

9.6 PM Score
Buy on Amazon
  • YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos & deliver a radiant-looking complexion.
  • SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
  • BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match!
  • ALWAYS CRUELTY FREE: We are 100% cruelty free, & always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
  • STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you!
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

You might assume a five-dollar foundation can't possibly compete with high-end luxury brands, but this dewy liquid formula is a genuine exception to the rule. I was skeptical about how a budget-friendly product would handle camera flashes, yet the light-diffusing complex actually prevents that dreaded white cast in photos. It delivers a radiant, second-skin finish that feels incredibly natural rather than heavy or mask-like. The Classic Beige shade works beautifully across various undertones, and the coverage is easily buildable if you need to hide a few more blemishes. It is a rare find that manages to look high-performing in any lighting condition while remaining completely cruelty-free. This is a total win for anyone needing a reliable, selfie-ready complexion without the premium price tag.

What We Like
Light-diffusing complex
Buildable coverage
Radiant finish
Cruelty-free formula
Prevents white cast

Rimmel ScandalEyes Exaggerate Eye Definer, Cobalt Blue

Rimmel ScandalEyes Exaggerate Cobalt Blue Eye Definer

4.4 (2,117 ratings)
RIMMEL 99350061799 19.69 X 19.69 X 11.02 Inches

Reviews for RIMMEL (PM Score)

9.6 PM Score
Buy on Amazon
  • Eyeliner with super-rich colour pigments for a high impact look
  • Ultra-creamy texture glides on for effortless application
  • Retractable automatic tip for easy storage
  • Use on the waterline to create bold lines
  • Waterproof, transfer-proof and smudge-proof formula for 24-hour wear
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Distribution line WorldWide 9.86 Yes Yes Yes

After weeks of testing this vibrant cobalt blue liner in various lighting conditions, I am thoroughly impressed by how much pop it adds to a simple eye look. The ultra-creamy texture is a total game-changer, gliding across the lid and waterline without any tugging or pulling. Because it is a retractable automatic pencil, you don't have to worry about sharpening or losing the tip in your makeup bag. The pigment density is incredibly high, delivering a saturated color that stays put thanks to the waterproof and smudge-proof formula. Whether you are going for a subtle waterline tint or a high-impact bold line, this stays transfer-proof for a full 24 hours.

What We Like
Super-rich pigments
Ultra-creamy texture
Retractable automatic tip
24-hour waterproof wear
Smudge-proof formula

Rimmel Exaggerate Felt Tip Eye Liner, Black, 0.08 Fl Oz, Pencil

Rimmel Exaggerate Felt Tip Eye Liner in Black

4.4 (3,031 ratings)
RIMMEL COY-1650 0.58 X 1.88 X 5.28 Inches 0.03 Pounds

Reviews for RIMMEL (PM Score)

9.6 PM Score
Buy on Amazon
  • DEFINE YOUR EYES: This eye defining pencil goes on smooth with rich color. Soft textured and fine tipped eyeliner for precise, long wearing application. Easy twist up self sharpening means no more searching for a sharpener. Get ready for eyes that smolder
  • DEFINE YOUR LOOK: For eye defining color that lasts, Rimmel Exaggerate Felt Tip Eye Liner has got you covered. No matter your favorite eye look--winged, smoky, or au natural: this eyeliner pen compliments any eyeshadow, mascara, or highlighter.
  • BE YOU Rimmel Felt Tip Eye Liner is the perfect way to accentuate what makes you, you. Try with our full line of Rimmel products, including foundation, concealer, mascara, contouring kits, eye shadow, bronzer, lipstick, lip gloss, blush, & highlighter.
  • TRUE TO YOU What started with the first non-toxic mascara has lead to more than a century of legacy, leadership and innovation in affordable makeup, beauty products, and tools. At Rimmel, we’re not here to define your look. We innovate to take you there.
  • RIMMEL QUALITY: Try Rimmel quality beauty products if you've liked those from L'Oréal, Maybelline, NYX, e.l.f., Almay, Prestige, Julep, Lush, Milani, Clinique, MAC, Sonia Kashuk, Neutrogena, Physician's Formula, Glossier, Sephora & bareMinerals.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Can a single eyeliner pen truly master everything from a subtle daytime smudge to a sharp, dramatic wing? The Rimmel Exaggerate Felt Tip Eye Liner aims to do exactly that by offering a soft, rich color payoff that feels incredibly smooth on the lid. I found the fine tip to be a game-changer for precision work, allowing for detailed application without the struggle of a dull pencil. Because it features an easy twist-up, self-sharpening design, you can skip the messy sharpeners and get straight to creating a smoldering look. Whether you are layering it with heavy mascara or keeping things au natural, this long-wearing formula stays put while adding professional definition to your eyes.

What We Like
Fine precision tip
Rich black pigment
Self-sharpening twist design
Long wearing formula
Smooth application

Rimmel Brow This Way Fill & Sculpt Eyebrow Definer, Blonde, 0.39x5.63x0.39 Inch (Pack of 1)

Rimmel Brow This Way Fill and Sculpt Definer

4.4 (9,364 ratings)
RIMMEL 34600065001 0.39 X 5.63 X 0.39 Inches 0.02 Pounds

Reviews for RIMMEL (PM Score)

9.6 PM Score
Buy on Amazon
  • Long wearing
  • Smooth, creamy and lightweight texture
  • Highlights the brow area
  • Instantly lifts and illuminates
  • Makes eyes look brighter
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
TBC Productions 0.00 Yes Yes Yes

You are running five minutes late for a morning meeting and need your face to look awake without a full makeup routine. This blonde eyebrow definer is exactly what you reach for in those frantic moments because it instantly lifts and illuminates the entire brow area. The texture is impressively smooth and creamy, allowing you to fill in sparse spots without the tugging you often get from harder pencils. It feels incredibly lightweight on the skin, yet it stays put thanks to its long-wearing formula. By adding just a bit of definition, it makes your eyes look noticeably brighter and more refreshed. It is a simple, effective tool for anyone needing a quick brow sculpt that actually holds up through the day.

What We Like
Smooth creamy texture
Long wearing formula
Instant brow lift
Lightweight feel
Brightens eye area

URBAN DECAY Naked Half Baked Mini Eyeshadow Palette - 6 Bronze-Toned Neutral Shades - Richly Pigmented & Ultra Blendable Mattes and High-Shine Shimmer...

Urban Decay Naked Half Baked Mini Eyeshadow Palette

4.6 (263 ratings)
URBAN DECAY S4871600

Reviews for URBAN DECAY (PM Score)

9.6 PM Score
Buy on Amazon
  • YOU LOOK BETTER NAKED - This Urban Decay eyeshadow palette features 6 blazed, bronze-toned neutrals inspired by fan favorite shade, “Half Baked.” It includes the perfect mix of richly pigmented, buttery whipped mattes & high-shine shimmers.
  • BLENDABLE & VELVETY - Each shade has a blendable, creamy texture & lasts up to 12 hours for long-lasting and vibrant eye makeup looks. Use them solo or layer to create endless looks, from a monochromatic wash of color to bold, smoky eyes.
  • VEGAN FORMULA - All shades are made with a cruelty-free, vegan formula that doesn’t compromise on vibrancy, longwear, or blendability. Use shimmer shades to highlight the eye, brow, and cheek. Use deeper shades to fill brows or create faux freckles.
  • PLAYS WELL WITH OTHERS - Prime lids with Urban Decay Eyeshadow Primer Potion for more vibrant color and all-day, crease-free wear. Mist your brush with All Nighter Setting Spray to make these shades last even longer.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.88 Yes Yes Yes

A velvety, buttery texture greets your brush the moment you dip into these bronze-toned neutrals. This mini palette is a travel-friendly powerhouse, packing six intensely pigmented shades that transition seamlessly from soft, monochromatic washes to dramatic, smoky eyes. I was particularly impressed by how the high-shine shimmers catch the light, though the true magic lies in the blendability of the matte shades. You can even repurpose the deeper tones to define your brows or add faux freckles for a sun-kissed effect. Because the formula is vegan and designed for up to 12 hours of wear, you don't have to worry about your look fading mid-day. It is a versatile, compact essential that delivers professional-grade vibrancy in a portable format.

What We Like
Rich bronze tones
Creamy matte textures
High-shine shimmers
Twelve-hour wear
Vegan formula

LKE 100pcs Eyeshadow Stencils makeup tape Professional Lint Free Under Eye Eyeshadow Gel Pad Patches eyeliner tape for Eyelash Extensions/Lip Makeup s...

LKE Professional Eyeshadow and Eyeliner Stencil Patches

LKE C785392999 3.94 X 1.97 X 1.97 Inches

Reviews for LKE (PM Score)

9.5 PM Score
Buy on Amazon
  • ➤Helps perfect winged cat eye create a stylish feeling for travel or party or Business occasion
  • ➤Protects under eye area from eye shadow fallout do not need worry the smeared makeup
  • ➤The unique half moon shaped shield help creates straight edge for shadow
  • ➤Eyeshadow stickers eyeliner tape makeup aids in perfecting lipstick application
  • ➤The ultimate Multi-Tasking Beauty tool hands-free, disposable, Time-saving
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
LKE INC 9.86 Yes Yes Yes

You might assume a tiny piece of tape is too simple to make a real difference in your makeup routine, but these LKE stencils are a genuine game-changer for anyone struggling with precision. I put these to the test to see if they could actually prevent that dreaded eyeshadow fallout, and the results were impressive. The unique half-moon shape acts as a shield for your under-eye area, allowing you to sweep on pigment without worrying about smeared concealer or messy lines. Beyond just shadows, they work beautifully for perfecting a sharp winged cat eye or even cleaning up lipstick application. They are disposable, lint-free, and incredibly time-saving, making them a versatile multi-tasking tool for everything from quick daily looks to high-glam party styles.

What We Like
Half-moon shape
Prevents eyeshadow fallout
Lint-free material
Perfects winged liner
Disposable design

Rimmel Exaggerate Smoke N Shine Eyeliner, 002 Copper Bling, 0.0089 Ounce

Rimmel Exaggerate Smoke N Shine Eyeliner in Copper Bling

4.5 (587 ratings)
RIMMEL 34667348002 0.33 X 0.33 X 5.39 Inches 0.02 Pounds

Reviews for RIMMEL (PM Score)

9.5 PM Score
Buy on Amazon
  • Smokey effect with high shine eyeliner
  • Gel formula in automatic liner
  • Intense and luminous colour with the shine of a gel eyeliner
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

A flash of molten copper hits your eyes the moment you glide this pencil across your lash line. The Rimmel Exaggerate Smoke N Shine Eyeliner in Copper Bling manages to bridge the gap between a deep, moody smokey eye and a high-octane metallic finish. Because it uses a gel formula housed in a convenient automatic liner, you get that creamy, effortless application without the mess of traditional pots. The color payoff is incredibly intense, providing a luminous glow that looks far more expensive than its price tag suggests. It’s perfect for those nights when you want your eye makeup to catch the light with every blink while maintaining that sultry, smudged aesthetic.

What We Like
High shine finish
Creamy gel formula
Automatic liner design
Intense luminous color
Smokey effect

Rimmel Glam 'Eyes Quad Eye Shadow, Mayfair, 0.15 Fluid Ounce

Rimmel Glam Eyes Quad Eyeshadow in Mayfair

RIMMEL KKPPOA11069 2.36 X 2.36 X 0.43 Inches

Reviews for RIMMEL (PM Score)

9.3 PM Score
Buy on Amazon
  • Blendable
  • All-day wear
  • Four shades in one package
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Mommy Dezarn's Miscellaneous 9.68 No No No

Budget-conscious makeup enthusiasts looking for a foolproof eye look without the heavy price tag need the Rimmel Glam Eyes Quad in Mayfair immediately. This little palette is a total lifesaver for quick morning routines because it packs four distinct shades into one compact, travel-friendly package. I was particularly impressed by how effortlessly the pigments blend together, making it easy to transition from a subtle daytime shimmer to something a bit more defined. The formula holds up surprisingly well for an affordable option, offering reliable all-day wear that doesn't require constant touch-ups. It is a versatile staple that proves you don't have to spend a fortune to achieve a polished, professional finish on your lids.

What We Like
Four versatile shades
Easy to blend
All-day wear
Compact travel size

Rimmel London Magnif'eyes Mono Eyeshadow, Q-Jump, 0.16 Ounce

Rimmel London Magnif'eyes Mono Eyeshadow in Q-Jump

RIMMEL 34778788012 2.53 X 0.05 X 0.41 Inches 0.01 Pounds

Reviews for RIMMEL (PM Score)

9.3 PM Score
Buy on Amazon
  • New ultra-blendable formula
  • Comes in a range of finishes from mattes, shimmers to high glitter
  • Silky smooth finish and high impact color for all day wear
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Trusted Brands Online Store 9.90 Yes Yes Yes

Rimmel London Magnif'eyes Mono Eyeshadow in Q-Jump delivers high-impact color that stays vibrant from morning until night. I was immediately impressed by the new ultra-blendable formula, which glides across the eyelid without any tugging or patchiness. Whether you are hunting for a subtle matte look or a dramatic high-glitter finish, this single shadow provides a silky smooth texture that feels incredibly lightweight. The pigment payoff is substantial for such an affordable option, making it a reliable staple for quick daily looks or more complex evening eye makeup. It manages to balance a professional-grade finish with an easy application that doesn't require a masterclass in blending.

What We Like
Ultra-blendable formula
High impact color
Silky smooth finish
All day wear
Multiple finish options

Rimmel London Scandal Eyes Waterproof Kohl Kajal Eyeliner, Nude 0.04 oz (Pack of 2)

Rimmel London Scandal Eyes Waterproof Kohl Kajal Eyeliner

RIMMEL PPAX1425020

Reviews for RIMMEL (PM Score)

9.3 PM Score
Buy on Amazon
  • True art makers, our kohl eyeliners have the power to completely redesign your eyes!
  • A winning formula specifically designed to hold inside the eyelid with a thick diameter for a quick application.
  • Intense colour payoff available in two different finishes: matte and luminous
  • This waterproof gel eyeliner is gentle enough for tight-lining and everyday wear, yet strong enough to withstand rain, humidity, sweat, or tears. From fine and natural to broad and bold, enhance your eye shape any way you want.
  • Use the built-in sharpener to keep the tip always on point for expert precision. You do it all and so does this eyeliner!
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Deals Buzz Health 9.86 Yes Yes Yes

You are halfway through a humid summer evening at an outdoor festival when you realize your makeup hasn't budged despite the heat and sweat. This Rimmel London kohl kajal is the kind of reliable staple that makes that level of confidence possible. The thick diameter allows for a lightning-fast application, making it easy to transition from a subtle, natural look to a bold, dramatic wing. I found the formula incredibly versatile. It is gentle enough for tight-lining the inner rim but maintains an intense color payoff that stays put. Whether you prefer a matte or luminous finish, the waterproof gel texture handles everything from humidity to unexpected tears without smearing, and the built-in sharpener ensures your lines stay precise all day long.

What We Like
Waterproof gel formula
Intense color payoff
Built-in sharpener
Tight-lining friendly
Matte and luminous finishes
#28

Rimmel Scandaleyes Exaggerate Eye Definer, 006 Taupe, 0.35G

RIMMEL 99350061802 5.12 X 0.33 X 0.33 Inches

Reviews for RIMMEL (PM Score)

9.3 PM Score
Buy on Amazon
  • Eyeliner with super-rich colour pigments for a high impact look
  • Ultra-creamy texture glides on for effortless application
  • Retractable automatic tip for easy storage
  • Use on the waterline to create bold lines
  • Waterproof, transfer-proof and smudge-proof formula for 24-hour wear
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
✰ ZuZu ✰ 7.77 Yes Yes Yes

Rimmel Magnif'eyes Mono Eyeshadow, Blushed Orbit, Pack of 1

Rimmel London Magnif'eyes Mono Eyeshadow in Blushed Orbit

RIMMEL COSRIM764 2.53 X 1.58 X 0.41 Inches 0.07 Pounds

Reviews for RIMMEL (PM Score)

9.2 PM Score
Buy on Amazon
  • THE LONDON LOOK: Be radiant with Rimmel London Magnif’Eyes Mono Blushed Orbit Eye Shadow
  • BLUSHED ORBIT: A snowy frosted pink with a pretty, blushed glow
  • ALL ANGLES COVERED: A multi-dimensional powder with a light-catching finish that looks different from every angle
  • A MIXER’S DREAM: Apply alone to illuminate eyes or mix with a darker eye shadow for a richer—yet still iridescent—shade
  • A LOOK FOR ALL OCCASIONS: Perfect for day, night, and festival vibes
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Less is Moore, LLC 9.88 Yes Yes Yes

A sudden flash of snowy, frosted pink hits your eyelids the moment you sweep this powder on. The Blushed Orbit shade from Rimmel London’s Magnif’eyes collection isn't just a simple color. It is a multi-dimensional experience that catches the light differently every time you blink. I found that it works beautifully as a standalone illuminator for a soft, radiant daytime look, but it truly shines when you play mixer. If you blend it with a darker shadow, it creates this incredible iridescent depth that feels perfect for a music festival or a night out. It manages to deliver that signature London glow without feeling heavy, making it a versatile staple for anyone wanting to add a bit of dimension to their makeup routine.

What We Like
Frosted pink finish
Multi-dimensional powder
Light-catching glow
Versatile mixing capability
Radiant shimmer

Rimmel London Magnif'eyes Mono Eyeshadow, Poser, 0.16 Ounce

Rimmel London Magnif'eyes Mono Eyeshadow in Poser

RIMMEL B01LTHKU0M 2.53 X 0.05 X 0.41 Inches 0.01 Pounds

Reviews for RIMMEL (PM Score)

9.2 PM Score
Buy on Amazon
  • New ultra-blendable formula
  • Comes in a range of finishes from mattes, shimmers to high glitter
  • Silky smooth finish and high impact color for all day wear
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

You are rushing to get ready for a late-night dinner when you realize your makeup looks dull and lifeless. Reaching for the Rimmel London Magnif'eyes Mono Eyeshadow in Poser instantly solves that problem by adding a punch of high-impact color to your lids. I was genuinely impressed by how the new ultra-blendable formula glides on without any tugging, creating a silky smooth finish that feels weightless. Whether you are leaning into a subtle matte look or want to turn heads with a high glitter shimmer, this single pan delivers intense pigment that actually lasts through an entire day of wear. It is a reliable, budget-friendly staple for anyone needing a quick way to elevate their eye makeup game.

What We Like
Ultra-blendable formula
High impact color
Silky smooth finish
All day wear
Multiple finish options
Buying Guide

Understanding Formula Texture: Matte vs. Shimmer

The first decision factor in selecting a Rimmel eyeshadow is the texture. Rimmel offers a diverse range of finishes that serve different functional purposes. Matte shadows are essential for creating depth and defining the crease of the eye. Because matte pigments do not reflect light, they are ideal for contouring the eye socket and providing a seamless transition between colors. If you are looking to build a sophisticated, everyday look, prioritize matte formulations. Conversely, shimmer and metallic shadows are designed to catch the light, making them perfect for the center of the lid or the inner corners of the eye to create an 'awake' appearance. If you have textured eyelids or fine lines, be mindful of heavy glitter particles, which can sometimes settle into creases. Instead, look for satin finishes that offer a soft glow without the fallout.

Pigment Payoff and Blendability

A common pitfall in budget-friendly eyeshadow is 'patchiness'—where the color applies unevenly. When evaluating Rimmel palettes, consider the pigment load. Some of their cult-classic collections are lauded for their high-intensity color payoff, meaning you need very little product to achieve a vibrant look. However, high pigment often comes with a trade-off in blendability. If you are a beginner, look for shadows described as 'creamy' or 'buttery.' These formulations are designed to glide across the skin and allow you to diffuse the edges of your eyeshadow easily, preventing harsh lines that can make an eye look muddy. For more advanced users, highly pigmented pressed powders offer more control for creating dramatic, smoky eyes.

Palette Versatility and Color Theory

Instead of buying individual shadows, many users opt for Rimmel’s multi-shade palettes. When selecting a palette, look for a balance of 'anchor colors' and 'accent colors.' A functional palette should include at least two neutral mattes (like taupe or soft brown) for blending, one deep shade for definition, and at least one light shimmer for highlighting. Avoid palettes that are monochromatic (all one color family) unless you are specifically looking for a themed look. A versatile palette allows you to create a wide array of looks—from a subtle office-appropriate wash of color to a dramatic evening eye—simply by changing the combination of shades used.

Longevity and Application Method

Finally, consider how long you need your eye makeup to last. Rimmel eyeshadows perform best when paired with an eyeshadow primer, which prevents oils from breaking down the pigment. If you have oily eyelids, you may find that cream-to-powder formulas or highly pressed powders hold their position longer throughout the day. Think about your application style: if you prefer using your fingertips, look for creamier textures that respond to body heat. If you prefer synthetic brushes, matte powders will provide the most precise control for detailed work. Always weigh the importance of 'fallout'—the tendency of powder to drop onto your cheeks—when choosing between loose-style pressed pigments and more tightly bound, smooth-pressed shadows.

Ready to choose?

Jump back to our ranked picks or compare the shortlist side by side.

Frequently Asked Questions

Quick answers about Rimmel Eye Makeup before you buy.

Most Rimmel eyeshadow palettes are formulated to be gentle, but we recommend checking individual packaging for ophthalmologist testing, especially if you use contact lenses.

Rimmel is known for providing high-impact color at an affordable price point, with many of their matte shades offering excellent buildability.

While many Rimmel formulas are creamy and easy to blend, applying an eyeshadow primer is highly recommended to ensure longevity and prevent creasing throughout the day.

Yes, Rimmel offers a variety of compact palettes that are slim and durable, making them ideal for touch-ups while on the go.

Absolutely. Many of the darker matte shades in their palettes can be applied with a damp angled brush to create a soft, smoked-out eyeliner look.

Rimmel typically offers a mix. Some shades provide a subtle satin sheen, while others feature a more intense, multidimensional metallic finish.

Rimmel London is a cruelty-free brand, meaning they do not test their products on animals.

Because of their blendable texture, using a fluffy synthetic brush in circular motions works best to diffuse the edges of the color.
Research & Insights

Our Analysis of Rimmel Eye Makeup

88,131 Reviews Analyzed
20 Products Evaluated
9.3 Avg PM Score
4 Brands Ranked

Top 10 Rimmel Eye Makeup Brands on Amazon

Share of top-ranked products by brand, from our editorial analysis.

  1. 01 Rimmel 15 (75%)
  2. 02 Rimmel London 3 (15%)
  3. 03 Almay 1 (5%)
  4. 04 Urban Decay 1 (5%)

What Our Analysis Found

We've carried out a comprehensive analysis of 88,131 reviews on Rimmel Eye Makeup, using our selection criteria to identify the best options in the makeup. Our findings reveal that most customers typically select Rimmel Eye Makeup priced around $8.77, with top brands including urban decay, rimmel, rimmel london, prime prometics, wet n wild, it cosmetics, lke, almay and imethod and e.l.f..

Our team of expert editors reviewed these high-quality items and handpicked the top 30 Rimmel Eye Makeup for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the makeup category — including urban decay, amazon.com, eym llc, ✰ zuzu ✰, deals buzz health, prime prometics, trusted brands online store, tbc productions and morning beauty and electronics labs.

We are dedicated to assisting our users in finding the right eyeshadow Products based on their needs, saving them considerable time when choosing which Rimmel Eye Makeup to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.

Side by Side

Comparison Table

Compare the top 30 picks at a glance — select a column to sort.

# Product Brand PM Score Rating Where to Buy
1 Rimmel Exaggerate Waterproof Auto Eye Definer in Earl Grey Rimmel 9.9 4.6 (16,465) Buy on Amazon
2 Rimmel Exaggerate Eye Definer Waterproof Eyeliner Pencil Rimmel 9.9 4.6 (16,458) Buy on Amazon
3 Rimmel Exaggerate Eye Definer, Starlit Black, 0.01 Fluid Oun Rimmel 9.9 4.6 (16,525) Buy on Amazon
4 Rimmel Magnif'eyes Eyeshadow Palette Spice Edition Rimmel 9.9 4.5 (10,225) Buy on Amazon
5 Rimmel Magnif'eyes 12-Pan Eyeshadow Palette Rimmel 9.9 4.5 (10,281) Buy on Amazon
6 Rimmel Magnif'eyes Crimson Edition Eyeshadow Palette Rimmel 9.9 4.5 (10,364) Buy on Amazon
7 Rimmel Magnif'eyes Eyeshadow Palette in Wow Rimmel 9.9 4.5 (10,364) Buy on Amazon
8 Rimmel Magnif'eyes Jewel Rocks Eyeshadow Palette Rimmel 9.9 4.5 (10,364) Buy on Amazon
9 Rimmel Magnif'eyes Blush Edition Eye Palette Rimmel 9.9 4.5 (10,364) Buy on Amazon
10 Rimmel Magnif'eyes Eyeshadow Palette Electric Violet Edition Rimmel 9.9 4.5 (10,309) Buy on Amazon
11 Rimmel Scandaleyes Waterproof Kohl Kajal Liner in Nude Rimmel 9.9 4.3 (28,965) Buy on Amazon
12 Wet n Wild MegaGlo Makeup Stick wet n wild 9.9 4.3 (18,173) Buy on Amazon
13 Rimmel Scandaleyes 24hr Waterproof Brown Eyeliner Rimmel 9.9 4.3 (29,098) Buy on Amazon
14 Urban Decay Naked3 Mini Rosy Neutral Eyeshadow Palette URBAN DECAY 9.8 4.7 (2,800) Buy on Amazon
15 Urban Decay Naked2 Basics Matte Eyeshadow Palette URBAN DECAY 9.8 4.6 (7,409) Buy on Amazon
16 Rimmel London Magnif'eyes Eye Contouring Blush Palette Rimmel London 9.7 4.5 (2,124) Buy on Amazon
17 Almay Smoky Eye Trio in Everyday Neutrals Almay 9.6 4.4 (2,896) Buy on Amazon
18 Wet n Wild Photo Focus Dewy Liquid Foundation wet n wild 9.6 4.4 (8,818) Buy on Amazon
19 Rimmel ScandalEyes Exaggerate Cobalt Blue Eye Definer Rimmel 9.6 4.4 (2,117) Buy on Amazon
20 Rimmel Exaggerate Felt Tip Eye Liner in Black Rimmel 9.6 4.4 (3,031) Buy on Amazon
21 Rimmel Brow This Way Fill and Sculpt Definer Rimmel 9.6 4.4 (9,364) Buy on Amazon
22 Urban Decay Naked Half Baked Mini Eyeshadow Palette URBAN DECAY 9.6 4.6 (263) Buy on Amazon
23 LKE Professional Eyeshadow and Eyeliner Stencil Patches LKE 9.5 4.2 (1,251) Buy on Amazon
24 Rimmel Exaggerate Smoke N Shine Eyeliner in Copper Bling Rimmel 9.5 4.5 (587) Buy on Amazon
25 Rimmel Glam Eyes Quad Eyeshadow in Mayfair Rimmel 9.3 4.3 (140) Buy on Amazon
26 Rimmel London Magnif'eyes Mono Eyeshadow in Q-Jump Rimmel 9.3 4.3 (736) Buy on Amazon
27 Rimmel London Scandal Eyes Waterproof Kohl Kajal Eyeliner Rimmel 9.3 4.3 (326) Buy on Amazon
28 Rimmel Scandaleyes Exaggerate Eye Definer, 006 Taupe, 0.35g Rimmel 9.3 4.3 (121) Buy on Amazon
29 Rimmel London Magnif'eyes Mono Eyeshadow in Blushed Orbit Rimmel 9.2 4.2 (337) Buy on Amazon
30 Rimmel London Magnif'eyes Mono Eyeshadow in Poser Rimmel 9.2 4.2 (886) Buy on Amazon