Best Delong Lures Fishing Lures in 2026

Easy-to-use top water lure

Durable cupped propeller tail

Enhanced propeller surface area for maximum disturbance

Maximum size floating version offers more natural presentation

Bait Scent/Flavor: Garlic

This power eggs floating magnum garlic bait is more effective and longer lasting than real salmon eggs

Gulp! Saltwater Swimming Mullet Pearl White 3in | 8cm

Gulp! Saltwater Swimming Mullet Pearl White 3in | 8cm

Gulp! Saltwater Swimming Mullet Pearl White 3in | 8cm

BERKLEY FLICKER SHAD FRESHWATER JOINTED CRANKBAIT: A legendary crankbait series, the Berkley Flicker Shad fishing lures are essential for any trolling angler.

ENTICING ACTION: Designed to mimic a fleeing baitfish, these crank baits dive to attract walleyes and other game fish. Jointed construction creates maximum rattle and roll action along the way.

REALISTIC PROFILE: With a size, profile and dive depth that imitates a real shad, predatory fish can't help but attack the jointed flicker shad. With a slow rise on the pause, the lures trigger bites from all game species.

Body shape and weighted bill drive bait deep to stay in the strike zone longer

Tight subtle action Proven best for deep water fish

Great casting and easy to crank for less fatigue all Day fishing

The best alternative to live fishing bait

Soaked in a powerful attractant to catch more fish

Realistic head and body design with a high-action swimming tail

Classic lizard design

Unique tail and compelling leg actions

Ideal for Texas rig, drop shot, or Carolina rig

Each Bait Has A Natural Presentation In Action, Scent, And Taste

Expand Your Strike Zone With 400X More Scent Dispersion

Over 15 Years Of Gulp! Evolution…The Best Keeps Getting Better

Formulated for all panfish species

Emulates insect larvae on which many fish Feed

Great for ice fishing and open water Bobber fishing

Shorter, fatter trout-attracting worm

Unique shape is great for wacky rigs

Expand your strike zone with 400x more scent dispersion than plastic baits

Formulated for trout and panfish

Emulates insect larvae

Red color; measures 1-inch length

Best in class action at even slower speeds than the competition

Bulky body for presence and Rigging

Bulky body for presence and Rigging

Sparkle Power Eggs Floating Magnum Chartreuse with Scales

Sparkle Power Eggs Floating Magnum Chartreuse with Scales

Sparkle Power Eggs Floating Magnum Chartreuse with Scales

BERKLEY CHOPPO SALTWATER TOPWATER BAIT: A specialized top water lure, the Berkley Choppo is easy to use and designed to deliver explosive top water action.

ENTICING ACTION: Designed with precise balance, the Choppo's action begins immediately and swims straight at a variety of speeds. Chunk and wind the lure around cover and in open water for serious waking action.

DURABLE, CUPPED PROPELLER TAIL won't melt in your tackle box, and the enhanced surface area provides more sounds and spray. Even when worked at slower speeds, lure creates a major disturbance.

Gulp! Saltwater Swimming Mullet Yellow 4in | 10cm

Gulp! Saltwater Swimming Mullet Yellow 4in | 10cm

Gulp! Saltwater Swimming Mullet Yellow 4in | 10cm

Gulp! Cricket Cricket Brown 1in | 3cm

Gulp! Cricket Cricket Brown 1in | 3cm

Gulp! Cricket Cricket Brown 1in | 3cm

Needle point with slickest coating for easier penetration

Exaggerated Bend and thin diameter improves action at the slowest speeds

Forged for increased strength

Reflective micro ""scales"" are visually appealing and mimic descaling prey

Shad flavor emulates real shad, top prey for Crappie

Enough attractant in each tube for ~150 applications and will stay on/in a tube 15-30 minutes

PowerBait saltwater els are a versatile pre-rigged soft bait

They can be rigged on a swivel/sinker rig for bottom fishing or cast as is into the surf

Features a lifelike appearance and swimming action making them a great choice for larger game fish

Needle point for easier penetration

High-definition detail for realistic look

Conical bait keeper with wire locks baits into place

Now available in HD Tru Color!

Pre-rigged and ready to fish

Lifelike detail, 3D eyes, holographic inserts

BERKLEY MONEY BADGER FRESHWATER HYBRID BAIT: Whether you're casting for bass or trolling for walleye, the Berkley Money Badger will Catch More Fish and cash more checks!

ENTICING ACTION: Designed to deliver a maximum hard thumping vibration with amplified side roll, the Money Badger draws in fish from a distance. Clicking sound system is tuned for the perfect balance of sound and action.

MAXIMUM CASTING DISTANCE: Tungsten weight transfer in the three larger sizes results in long casts. A versatile bait, the Money Badger can crawl over structures and rocks.

BERKLEY SURGE SHAD JOINTED FRESHWATER TOPWATER BAIT: A specialized top water lure, the Berkley Surge Shad Jointed excels in a variety of top water situations.

ENTICING ACTION: Designed with a jointed tail, the Surge Shad Jointed provides an exaggerated wobbling action that is ideal for fish actively feeding on the surface or those that are suspended.

MULTI-PURPOSE BILL has been tailored for multiple presentations. Reel it, twitch it or aggressively jerk it – the louder and more aggressive version of the Surge Shad provides versatile attraction.

Look and feel like natural-cut sandworms

Made using the highest quality materials

Engineered to help anglers catch more fish