Best Shad Fishing Lures in 2026

BERKLEY CHOPPO FRESHWATER TOPWATER BAIT: A specialized top water lure, the Berkley Choppo is easy to use and designed to deliver explosive top water action.

ENTICING ACTION: Designed with precise balance, the Choppo's action begins immediately and swims straight at a variety of speeds. Chunk and wind the lure around cover and in open water for serious waking action.

DURABLE, CUPPED PROPELLER TAIL won't melt in your tackle box, and the enhanced surface area provides more sounds and spray. Even when worked at slower speeds, this lure creates a major disturbance.

Provides the perfect combination of a solid body and a thin spear tail for enticing crappie and other game fish

A favorite of tournament anglers through the years

Try holding this bait and keeping the tail from dancing for irresistible action

CUSTOM COLLABORATION: This fishing lure was designed in collaboration with the legendary Mike Bucca, optimized and manufactured for fish-catching by Catch Co

SLOW-SINKING & ABS INJECTED PLASTICS: A slow-sinking, affordable and durable plastic swimbait bass lure that will stand up to big fish for years to come.

DOWN-SIZED SWIMBAIT: A swimbait that doesn't require specialized gear or fishing tackle.

TORPEDO BENEFITS: Creates a wild, splashing surface disturbance, making them the perfect lures for schooling fish

HOOK DESIGN: 2 super-sharp hook design to really grab hold of the fish

TOPWATER FISHING LURE: Excellent topwater lure with rattle noise to attract topwater fish

OUTSTANDING FISHING BAIT - The Zako fishing swimbait, designed exclusively for Yamamoto by B.A.S.S. Elite Series Pro Brett Hite, as his go-to chatterbait and jig trailer; the tight action of the tail perfectly mimics a bluegill

ENHANCED DESIGN - Measuring in at 4 inches long, the Zako's segmented design and natural profile makes it the perfect match for your favorite vibrating jig, and its split-belly makes it a great choice for weedless Texas-rigging

HIGH PERFORMANCE - Its shad-like deep belly design provides the look of a lunker bass' preferred forage, with flanged fins and an accordion-style cut tail that combine to provide tight, realistic motion with every twitch and glide

Great action at slow to very fast retrieve rates.

Sinking

Long-Casting

America's number 1 topwater popping lure

Has the same fish-catching action and profile as the original, in technologically advanced G-Finish color patterns that can really make a difference when fishing gets tough

Versatile bait that can be worked quickly or painstakingly slowly to catch bass all season long

Walk-the-dog fishing technique to attract attention on surface of water

Whether fish are suspended or working the surface, the distinctive action of the Zara Spook calls them from great distances, prompting explosive strikes every time

Topwater bait lure

HOOK DESIGN: 2 super-sharp hooks, especially important for scholing striper and other hard-charging species; Fish don't simply hit the Super Spook. They attack it

VERSITILE LURE: Super-stout hardware system, from line ties to hooks, all designed to stand up to the most voracious species

STRONG AND DURABLE MATERIAL: Features tough construction and good looks for explosive results

It features 3DB patented internal paint or prism finished that provides unmatched finish durability

Yo-Zuri 3DB topwater popper's double cupped mouth allows for maximum water displacement

It has a ribbed belly with Wave Motion Technology

JUST HEAT AND POUR INTO YOUR FAVORITE LURE MOLD

OVER 1 PINT (0.5L) of Resin - SAMPLE PACKS CONTAIN 6 (2.8 Fl Oz.) PACKS OF COLOR CUBES

CONTAINS 1 Pack Each: Ghost Shad, Chart Pearl Blue, Boiled Craw, Green Pumpkin, Milky Craw, Charcoal Shad

Our world famous 4 inch Sea shad has Proven to be deadly on every species that swims

Great for inshore fishing for Redfish, speckled Trout and Snook

Even flounder and Grouper cannot resist this bait

Original Culprit 7-1/2-Inch Worm

Simulates natural movement that attracts fish

Comes in a 20-pack

BERKLEY FLICKER SHAD FRESHWATER JOINTED CRANKBAIT: A legendary crankbait series, the Berkley Flicker Shad fishing lures are essential for any trolling angler.

ENTICING ACTION: Designed to mimic a fleeing baitfish, these crank baits dive to attract walleyes and other game fish. Jointed construction creates maximum rattle and roll action along the way.

REALISTIC PROFILE: With a size, profile and dive depth that imitates a real shad, predatory fish can't help but attack the jointed flicker shad. With a slow rise on the pause, the lures trigger bites from all game species.

Weight transfer system

3D eyes

Premium black nickel hooks

LIFELIKE VIBRATIONS - Bill Lewis Rat-L-Trap lure produces sound that is nearly identical to the sound made by distressed bait fish, which leads to attracting predator fish and stimulating an aggressive feeding response

FISH-ATTRACTING COLORS - Fish Rat-L-Trap in saltwater or freshwater and choose among a wide range of proven and tested fish-catching colors to suit your needs; There's a wide range of colors that stick out to predators hunting in any conditions

EFFECTIVE LURE - The Rat-L-Trap is a time-tested lure that deserves a spot in every anglers tackle box. Its low-frequency knocking pitch accompanied by its tight wiggling action and shad profile flash are a simple recipe to get you bit

The world's best running hardbait, hand-tuned and tank-tested at the factory.

Balsa Wood Construction

Natural Baitfish Profile

The One Knocker Spook thumps bass with a sound like no other topwater bait

The single tungsten rattle contained in a sound-intensifying chamber produces a loud thump with every twitch which draws fish from long distance

Its positioning within the body of the lure makes walking-the-dog easier than ever

The Bomber Square A features a square paddle (lip) that aids it in running over fallen timber and through heavy cover without snagging.

The Bomber Square A dives to about 3 feet when cast on 10-lb line, and swims with an irresistible, wide-searching wobble.

It can be fished a few feet down or slowed to create a bulging wake on the surface.

Life-like Swimming Action - The shad lures feature holographic eyes, and a special 3D paddle tail to create an extremely lifelike swimming action that fools those big fish often. These soft fishing lures have a tough yet soft body that can hold its own against most fish.

Ultra Sharp Hook - These weedless fishing lures are pre-rigged with a superior ultra-sharp BKK hook. The bass fishing hooks protect against Hangups, allowing it through all types of cover, catching more smart fish.

Low Center of Gravity Weight - The swimbaits for bass fishing are equipped with a low center of gravity weight, which allows the lure to deliver a lifelike presentation as a real shad. The fishing jig soft lures with internal jig head ensure long casting and slow sinking.

Professional Hand-made Painting - The superb painting process and 3D clear fish eyes make the whole lure look lifelike and become the most delicious prey in the eyes of the prey. Designed to have one of the most lifelike swimming actions on the market today, this TRUSCEND paddle tail is 10X stronger than traditional plastics.

RESISTANT TPE MATERIAL - Constructed with a salt-free formulation for extreme buoyancy, durability and supple flexibility, this TRUSCEND TPE material paddle tail will last for many, many bites and put other baits to shame. Please do not allow this TPE lures to touch other non-TPE products.

LIFE-LIKE ACTION - Featuring a precisely engineered shape, the soft body swimbaits create lifelike swimming movements at all retrieve speeds. This paddle tail swimbait will quickly become one of the most productive and versatile baits.

Each bait has a natural presentation in action, scent, and taste

1 inch, 2.1 oz, Chartreuse shad

Replaces live minnows for better durability and long lasting results

Inner hologram Sheet

Sharp darting performance

Quick response by fixed weighted center

VERSATILE: The Yoto Worm is an incredibly versatile soft plastic bait and can be rigged in a variety of ways including Texas Rig, Shaky Head, Drop Shot, and even as a Trailer on bladed jigs, swim jigs and spinnerbaits.

HOOK CHANNELS: The 10,000 Fish Yoto Worm has 4 hook channels down the body of the bait which allow for easy rigging. 

TAIL ACTION: The Yoto Worm has a tickler tail that is always moving and imparting amazing action which fish just can't resist.

10X Tough ElaZtech construction for extreme durability, even in the harshest saltwater environments.

Salt-impregnated, split-tail jerk shad body with hook slot for weedless rigging and solid hooksets.

Impregnated with 100% natural Pro-Cure Mullet Super Gel scent.

A truly versatile jerk bait with an improved hook keeper for higher hook up ratio

Fish weightless near the top of the water or with insert weights to get down into the heavy cover

Ideal for fishing your favorite lakes, rivers, and streams

The versatile Pop’n Image allows anglers to accomplish topwater’s top two actions: popping and walking the dog

Designed for an easy castability action

Features a realistic finish and fish-like eyes

PowerBait Pre-Rigged Swim Shad Pearl Red Eye 1/4 oz

PowerBait Pre-Rigged Swim Shad Pearl Red Eye 1/4 oz

PowerBait Pre-Rigged Swim Shad Pearl Red Eye 1/4 oz

Item Package Dimensions: 15.494 L X 9.144 W X 1.016 H (Cm)

Product Type: Fishing Hook

Item Package Weight: 0.15 Pounds

Black nickel hooks

Chip-resistant paint

3D eyes