Best Vinyl Primer in 2026

Daisy
Last Updated: Feb 7, 2026

At a Glance: Our Top Picks for Vinyl Primer

NYX PROFESSIONAL MAKEUP Studio Perfect Primer, Vegan Face Primer - Green (Color-Correcting)
#TOP1
Nyx Professional Makeup Studio Perfect Primer, Vegan Face
9.9
PM SCORE
Smashbox The Original Photo Finish Smooth & Blur Primer, Plain, 1 Fl Oz
#TOP2
Smashbox The Original Photo Finish Smooth & Blur
9.8
PM SCORE
Urban Decay All Nighter Longwear Face Primer, Travel Size - Lightweight, Long-Lasting Formula - Grips Foundation in Place, Smooths & Hydrates Skin - 0.28 fl oz
#TOP3
Urban Decay All Nighter Longwear Face Primer, Travel
9.7
PM SCORE

* PickSmartly editors independently research, review, and endorse the top products through comprehensive data analysis. We may earn a commission for qualifying purchases made through our product links.

Summary of the Best Vinyl Primer of 2026

Market Overview
Vinyl Primer Reviewed
  • Reviews Analyzed: 76084 Items
  • PM Avg. Rating: 8.6 / 10
34 Products Evaluated
  • Highest Price: $58.00
  • Lowest Price: $5.00
  • Avg. Price: $16.83

Nyx Professional Makeup Studio Perfect Primer, Vegan Face Primer - Green (Color-Correcting)

NYX PROFESSIONAL MAKEUP
800897141707
1.75 X 1.75 X 4.62 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Studio Perfect Primer: Color correct and prep with our Green Studio Perfect Primer; Neutralize redness and irritation caused by rosacea, acne, and broken capillaries and prolong the wear of your foundation with this color correcting primer

Smooth and Easy Application: Apply Green Studio Perfect Primer to lighter skin tones with redness concerns like rosacea, acne, and sensitivity to neutralize redness and provide a smooth surface for makeup; Also available in Clear and Lavender

Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders

Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals

Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

Smashbox The Original Photo Finish Smooth & Blur Primer, Plain, 1 Fl Oz

SMASHBOX
607710004733
4.00 X 5.00 X 4.00 Inches
0.06 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
great vibes 9.81

Features

Paraben-free; phthalate-free; fragrance-free; talc-free; oil-free

Cruelty-free

Vegan

Urban Decay All Nighter Longwear Face Primer, Travel Size - Lightweight, Long-Lasting Formula - Grips Foundation In Place, Smooths & Hydrates Skin - 0.28 Fl Oz

URBAN DECAY
S4369100
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Urban Decay 9.89

Features

IN YOUR FACE PRIMER - This powerful, travel-size primer grips your foundation in place and boosts its staying power, so your makeup look lasts up to 8 hours longer.

LEGEND IN THE MAKING - Vegan and cruelty-free All Nighter Longwear Face Primer smooths skin and gives it a hit of hydration, so your makeup always looks fresh and evenly applied.

LIGHTWEIGHT TEXTURE - The weightless feel of this long-lasting makeup primer goes on sheer and silky-soft, leaving skin feeling hydrated and slightly lifted throughout the day.

A NO-BRAINER - All Nighter Longwear Face Primer is an essential step in your skin prep routine. Wear it alone or as a makeup base with your favorite concealer or foundation for smoother, hydrated skin.

PRO TIP - Smooth primer over clean skin with fingertips, brush, or sponge and evenly blend from the center of the face in an outward motion.

Maybelline New York Facestudio Master Prime Primer Makeup, Blur+ Defend, 1 Fl. Oz.

MAYBELLINE
K2906400
0.74 X 1.85 X 4.78 Inches
0.09 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Blurs skin imperfections and smooths fine lines

Primes skin for even makeup application without a greasy feel

Weightless, water-based formula, non-oily

Apply all over face before foundation or wear alone

Lancôme La Base Pro Makeup Primer - Perfecting & Smoothing Makeup Base - Oil-Free - 0.8 Fl Oz

LANCÔME
08143780902
1.57 X 18.11 X 5.12 Inches
0.05 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Lancôme 9.52

Features

OIL-FREE FACE PRIMER. That creates a smooth makeup base, absorbs quickly and leaves skin feeling smooth and soft.

EFFORTLESS MAKEUP APPLICATION. Forget the #filter, with La Base Pro Face Primer, that “air brushed look” is made possible without the mess or the mechanics.

LANCÔME ELASTO-SMOOTH TECHNOLOGY, this face primer refines skin’s texture and diffuses light. It visibly reduces imperfections and creates a smooth base.

SUITABLE ALL SKIN TYPES - it is good for normal to oily skin, combination to dry skin.

FRANCE HAS A WORD FOR BEAUTY: LANCÔME - Since its founding in 1935 by visionary parfumeur Armand Petitjean, the luxury brand has been synonymous with efficacy, innovation, and French elegance.

Milk Makeup Hydro Grip Primer - Hydrating Gel Formula - Paraben, Oil, And Silicone Free - Mini .33 Fl Oz

MILK MAKEUP
MILK MAKEUP
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Quiverr 9.93

Features

Invisible primer that can be worn under makeup for smooth coverage that lasts all day, or on its own for a naturally dewy, fresh look

Blue Agave Extract helps form a sticky layer that locks make up down for less fading and transfer

Hyaluronic Acid, He mp Se ed Extract, and (Niacinamide) vitamin b3 boost skin's hydration

94% natural gel formula is vegan, clean, cruelty-free, paraben-free, silicone-free, oil-free, fragrance-free, and gluten-free; Suitable for sensitive, normal, and dry skin types

Milk Makeup has one simple product philosophy - Use good, effective ingredients. Products are made to be easy-to-use and 100% vegan, cruelty-free, and paraben-free always.

Wet N Wild Photo Focus Primer Water, Rose Addiction, 1.52 Ounces

WET N WILD
132A
1.66 X 1.66 X 3.94 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Infused with vitamins and minerals

Gives an instant boost of hydration as it preps skin for makeup

Delivers a soft sheen to refresh and set makeup in place

Cruelty-Free, Paraben-Free, Vegan.

Neutrogena Hydro Boost Glow Booster Primer & Serum, Hydrating & Moisturizing Face Serum-To-Primer Hybrid, Infused With Purified Hyaluronic Acid & Designed To Instantly Hydrate, 1.0 Fl. Oz

NEUTROGENA
086800196341
1.34 X 1.37 X 3.78 Inches
0.15 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

1.0-fluid ounces of Neutrogena Hydro Boost Glow Booster Primer & Serum with hyaluronic acid to hydrate dull skin and leave it feeling moisturized and glowing

Wear this nourishing facial primer serum before applying makeup to help prep skin and create a smooth, glowing surface for makeup application

Can also be used alone for its hydrating serum benefits to leave skin with a beautiful, dewy look that looks and feels healthier

Formulated with purified hyaluronic acid, the face primer serum hydrates skin and locks in moisture to leave an energized glow

Skin-boosting glow serum to primer hybrid helps to bridge the gap between skincare and makeup with versatile two-in-one benefits

Covergirl Base Business Face Primer, Pore Minimizing 300, 1.01 Ounce

COVERGIRL
B07CKVS6W3
0.75 X 1.62 X 4.33 Inches
0.08 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Visibly reduces and blurs pores while mattifying shine

Creates the perfect canvas for foundation

Long-lasting, weightless feel

Oil-free, fragrance-free

Suitable for all skin types

Kilz 3 Premium Primer, Interior/Exterior, 1 Quart

MASTERCHEM INDUSTRIES
13902
4.19 X 4.19 X 4.87 Inches
3.00 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

This powerful stain-blocking water-base formula seals surfaces, helps to achieve a uniform finish, hides stains and previous colors and offers excellent adhesion to most interior and exterior surfaces. Zero VOCs and easy clean up with soap and water makes it safe to use in occupied homes and work spaces.

KILZ Premium offer just the right consistency for a smooth and level finish that seals porous surfaces and fills in small imperfections. Use KILZ Premium under or over latex or oil based paint. Use on properly prepared surfaces free of dust, grease, chalk, rust and peeling paint.

With excellent adhesion for most surfaces, use on interior and exterior drywall, plaster, woodwork, paneling, masonry and brick. Ideal for high-humidity areas including bathrooms and laundry rooms.

Use for color changes, to seal light to medium stains and to minimize surface imperfections caused by texture and porosity differences. For heavy stains, please consider KILZ Max primer.

This is a 1-gallon can of KILZ Premium High-Hide Stain Blocking Latex Primer/Sealer in white for interior and exterior surfaces. Covers approximately 300-400 square feet per gallon. KILZ has been making premium primers and paints for 40 years. KILZ was named Paint Brand of the Year in 2015 in the Harris Poll EquiTrend Rankings.

Anastasia Beverly Hills - Lip Primer

ANASTASIA BEVERLY HILLS
ABH01-32191
3.60 X 0.80 X 0.70 Inches
4.50 Grams
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Anastasia Beverly Hills, LLC 9.88

Features

A colorless, lightweight primer that hydrates, smoothes and preps lips, creating the perfect canvas for pigment.

Prevents color from fading and feathering

Ideal for layering underneath Lip Gloss, Liquid Lipstick or Matte Lipstick

Can also be used alone as a hydrating lip conditioner

Creates a hydrated canvas for matte lip color to adhere to, yet pigment still remains ultra-matte

E.l.f, Matte Putty Primer, Skin Perfecting, Lightweight, Oil-Free Formula, Mattifies, Absorbs Excess Oil, Fills In Pores And Fine Lines, Soft, Matte Finish, All-Day Wear, 0.74 Oz

E.L.F.
85911
0.91 X 2.56 X 4.09 Inches
0.13 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Oil-free formula infused kaolin and white charcoal delivers a perfect matte finish.

Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on your makeup.

Apply a thin, even amount to moisturized skin prior to makeup application and allow to set for 30 seconds before applying foundation.

Easy to carry and convenient for travel.

Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, triclocarban.

Cover Fx Makeup Foundation Gripping Primer, Tighten & Firm Skin Complexion, 1 Fl Oz

COVER FX
COVER FX
1.50 X 1.50 X 5.00 Inches
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
COVER FX 9.15

Features

GRIPPING PRIMER: An alcohol-free clear gel primer that visibly firms, creates a glass-like finish and grips makeup for all-day wear.

VEGAN & CRUELTY-FREE: The unique formula creates an instant skin tightening effect for a smoother looking complexion and improved makeup wear.

HOW TO USE: Apply to well moisturized skin with fingertips, beginning at the center of face and blending outward. Gently tap to activate.

CLEAN INGREDIENTS: Our products are always free of talc, parabens, fragrance, mineral oil, gluten, sulfates and phthalates

COVER FX was founded on the belief that people can have both clean ingredients and high performance in one brand. We invite you to mix, experiment and play to create your formula for beauty

Wet N Wild Prime Focus Impossible Primer Hydrating Matte Finish, Clear, 0.84 Fl Oz

WET N WILD
1111905
1.97 X 1.18 X 4.33 Inches
0.07 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Perfect Prep: A perfect base for makeup, use this primer as the first step in your makeup routine. Or wear it on its own for natural luminance

Naturally Brightening: Skin-loving ingredients like Gooseberry and Jeju Blossom Extract naturally brightens the skin, making it more beautiful than you thought possible

Intensely Hydrating: Keep your skin calm and moisturized, even under makeup, with the help of this deeply hydrating primer

Matte Finish: This formula smooths out your complexion, blurs lines, and provides a soft soft matte that works perfectly for natural and creative makeup styles

Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free

L'oreal Paris Makeup Infallible Pro Glow-Lock Longwear Illuminating Face Primer, 1 Ounce

L’ORÉAL PARIS
I00096903
0.98 X 1.52 X 5.22 Inches
0.09 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Lucky deals 9.92

Features

Infallible Prow Glow Lock Primer for Face Makeup prepares, perfects, and illuminates while it hydrates skin for better makeup application; This Illuminating L'Oréal makeup primer leaves skin with a healthy-looking, radiant glow that lasts all day

Infallible Face Makeup: Everything from the Infallible foundations, contour kits, and powders are professionally formulated for an expert look that lasts for hours on end, so you get color, definition and coverage that lasts

The Foundation Of Your Look: From BB creams to blush, L'Oréal face makeup has everything you need; Highlight to illuminate your look, use concealer to hide imperfections or apply contouring makeup for enhanced, defined features

Because You're Worth It: L'Oréal Paris helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, eyeshadow palettes, lipsticks and much more

Perfect To Pair With: Try with our Infallible Pro Glow Foundation for illuminated medium coverage and hydration

Kiko Milano - Matte Face Base Mattifying, Complexion-Evening Face Base That Conceals Skin Imperfections | Face Primer For Oily Skin & Combination | 1.01.Oz | Made In Italy

KIKO
KM0010801100144
1.18 X 1.18 X 5.43 Inches
0.07 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Kiko Milano Cosmetics 9.64

Features

Matte primer mattifyier and complexion-evening face base. Ideal primer for oily skin & combination, which tends to get shiny during the day.

The foundation primer face makeup formula contains absorbent powders that create a soft-focus effect which works as concelaer, erasing skin imperfections and shiny areas. The product improves the application and hold of your foundation.

Easy to apply, thanks to its handy tube with its eye drop-style tip. The face primer packaging stands out with the elegant gunmetal-coloured cap with the KK logo embossed on the top.

All KIKO Milano products undergo a careful, in-depth clinical safety testing to ensure that each formula is safe, reliable and of the highest quality. All the skin care products are formulated and dermatologically tested to ensure that they are hypoallergenic and non-comedogenic, to minimize allergy risks.a

E.l.f. Glow Up Primer Serum, Lightweight Nourishing & Luminous, 1.01 Fl Oz

E.L.F.
83614
1.18 X 1.18 X 5.79 Inches
0.07 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Luminous glow: This primer serum hydrates the skin and preps it for makeup while giving you a luminous glow. The lightweight formula feels weightless on the skin and keeps skin nourished and moisturized.

How to wear: dab 3-5 drops onto clean face and massage all over skin. Add more drops as needed for moisture and glow. Wear alone or top with your favorite foundation.

100% cruelty-free & Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

All e.l.f. products are made from skin-loving ingredients you want—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified

Beauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

Dermablend Poresaver Matte Primer Face Makeup For Oily Skin, Lightweight Pore Minimizing & Blurring Face Primer, 24Hr Wear, 1.0 Fl. Oz.

DERMABLEND
I0103446
1.83 X 1.83 X 4.48 Inches
0.10 Pounds
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68

Features

Cruelty Free

Mattifying primer makeup absorbs quickly to a smooth canvas for makeup, foundation and concealer

Extends makeup up to 24HR, while softening skin

Absorbs oil without drying skin

Apply three ways: alone, under makeup, mixed in with foundation

Hourglass Vanish Airbrush Primer

HOURGLASS
H318010001
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hourglass Cosmetics 9.32

2Pcs Power Grip Primer For Locking Face Foundation,Primer Face Makeup For Oily And Dry Skin Power Grip Primer&4% Niacinamide

IAKERAIN
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
XICHENGSZ 5.81

Features

Long-lasting Makeup: Keep your makeup in place all day with our gel-based face primer. It has the ability to grip onto your makeup while providing a natural finish, resulting in a smoother complexion that lasts.

Moisturize & Hydrate: Our makeup primer is infused with powerful ingredients like Hyaluronic Acid, which helps to retain moisture for a more plump and hydrated complexion. By smoothing the skin, it creates a perfect base for makeup application.

Brighten & Even Skin Tones: Hyaluronic acid, which can increase skin moisture, soothe the skin, protect and eliminate wrinkles; Nicotinamide, a form of vitamin B3, can even skin tone, brighten dull surfaces, and enhance luminous effects.

Suitable for All Skins:Any skin type can use this pore gel cream. You don't have to worry about powder fall out, makeup removal and peeling caused by oily or dry skin before applying-foundation.

How to Use: Cleanse your skin, then apply the primer gel evenly to your face and pat with your fingertips to help the product melt into the skin and spread evenly. Wait 1-2 minutes for your subsequent makeup.

Power Face Primer , 2 Pcs Gel-Based Hydrating Face Prime Clear + 4% Niacinamide For Smoothing Skin, Skin Care Filter Primer, Blur, Even Out & Protect Makeup,Cruelty-Free, 0.811 Fl Oz,Green & Pink, Pack Of 2

SOYUB
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
jmgk 5.00

Features

Gripping Primer & Makeup Primer:SOYUB gel-based facial primer has the ability to grip your makeup while giving your skin a natural finish for a smoother complexion. It is also infused with skin-loving niacinamide to help even out skin tone while giving makeup staying power.

Smooths & Brightens Complexion: Niacinamide helps smooth and brighten the look of dullness while Power Primer's gel-based formula with sticky texture grips makeup for long-lasting wear. The formula is clear and suitable for all skin types and skin tones. It is also non-comedogenic (does not clog pores!) .

How to use: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.

Skin-Loving Ingredients: All SOYUB products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All SOYUB products are 100% cruelty-free and Vegan.

Worry-Free Return Policy:Try SOYUB hassle-free. we support our products and want you to love them as much as we do.

Top 10 primer Brands on Amazon

Here is the list of top-rated brands that were evaluated by PM.

Brand Count
Wet N Wild 5
Covergirl 3
Hourglass 3
Nyx Professional Makeup 3
Urban Decay 3
E.l.f. 2
Maybelline New York 2
Anastasia Beverly Hills 1
Cover Fx 1
Dermablend 1

Top 10 primer Brands Pie Chart


We've carried out a comprehensive analysis of 76,084 reviews on primer, using our selection criteria to identify the best options in the categories. Our findings reveal that most customers typically select primer priced around $16.83, with top brands including and

Our team of expert editors reviewed these high-quality items and handpicked the top 21 primer for your consideration. We've also done extensive research on numerous sellers, identifying the best ones in the categories category. These include and .

We are dedicated to assisting our users in finding the right paint Products based on their needs, saving them considerable time when choosing which primer to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.